The European Cup is just around the corner, and the central video is broadcast live.
On June 12th, the 2020 European Football Championship will officially start. Twenty-four football teams will compete fiercely for the trophy during the one-month competition. CCTV’s 5G new media platform, Central Video, will broadcast the whole event live. Based on the live broadcast of 51 high-definition games, CCTV Video will also launch functions such as multi-angle game watching and visual data by virtue of its technical advantages, as well as a series of derivative content, professional explanations and social interaction, so that users can watch and play at the same time and feel the excellent game watching experience.
"Exclusive Program" personal tailor Watching Schedule
Sports section is one of the key layout directions of the central video content matrix. In order to meet the differentiated needs of users, CCTV has been exploring the front-end presentation and viewing experience. During the live broadcast of the European Cup, CCTV developed the exclusive electronic program guide (EPG) function of the European Cup based on the official authoritative data. Users can customize the "EPG" according to their viewing habits and preferences, so as not to miss their favorite games and stars and enhance the sense of watching the ball ceremony. The functions of "one-click game reservation" and "half-screen data viewing" also provide convenience for users to obtain content with strong practicability. In addition, the central video will also set up a multi-angle live broadcast, and users can freely switch from different perspectives such as the event site, tactical layout, player follow-up, and substitute seats according to their preferences, so as to open a 360 immersive viewing experience. Features such as full-screen floating data, real-time review and match point data will also be updated in real time according to the progress of the event.
Create a matrix program and create a fan community
Focusing on the live broadcast content of the 2020 European Cup, CCTV Video also gave full play to its original strength, and created the original live broadcast of Thirty and Three-quarters Days in new media, the interactive live broadcast of the new media version of Football Feast, and the original short video programs such as "Manyou" European Cup and "Laughing at the results", providing rich content such as game information, hot news, post-match comments, professional analysis and interactive lottery continuously during the tournament, creating an all-round way.
In addition, Central Video will also give full play to the social attributes of "Central Friends Circle" and establish the exclusive community of the European Cup. On the one hand, it will provide more and faster exclusive information for fans by releasing the latest event reports, pictures, interpretations, etc. by reporters and hosts at the first time; On the other hand, the community will also interact with the TV program "Football Feast" on the main station, set up European Cup-related topics, facilitate sharing and communication among fans, connect football fans all over the country, and let fans deeply participate in this world-class football match, and have a better chance to win wonderful gifts such as the official use of the ball in the European Cup, and build a European Cup interest ecological space with strong social attributes.
Interactive fun upgrade and enjoy the charm of football
"King of European Night Quiz" will be launched by surprise during the European Cup. Users will be able to participate in the competition quiz through the points investment, and the winner will divide the points prize pool and have the opportunity to win customized souvenirs of the European Cup. As a brand-new interactive product launched by CCTV during the European Cup, King of European Night Quiz has changed the single communication attribute of traditional media, making users more interactive and interesting while watching the game, allowing users to watch and play.
Up to now, the cumulative download volume of Central Radio and Television General Station’s 5G new media platform "Central Video" has reached 270 million times, and the maximum number of active users per day is 10 million. Facing the huge user group, Central Video always insists on content construction as the foundation and advanced technology as the support, and constantly creates high-quality media-integrated content with rich creativity, immersion and youthfulness for users.