Explore the shop Hengchi Experience Center： After seeing the actual car of Hengchi 5, I think Hengda is hopeless

Recently, foreign media reported that Faraday Future delayed the production of its first model due to lack of money. If Xu Jiayin had insisted on investing in Jia Yueting, there might not be two car brands left unfinished today.

Only Hengda believes that there is still a way to survive in its car-making journey.

On July 5th, Hengchi 5 was released. Just 15 days later, Hengchi officially announced that the cumulative order volume has exceeded 37,000. The pre-sale is so bottomless, which makes us more curious about this new car.

Recently, Pinjiao visited the only Hengchi exhibition experience center in Beijing, and for the first time, he had a close encounter with the exhibition car of Hengchi 5. The real car experience made us firmly believe that,3.7The order volume of 10,000 is estimated to be less than a fraction.

The quality of any new brand or model needs to wait for the market to verify. The ideal of the shortest time in Wei Xiaoli took more than a year from the first car to the 30,000th car. However, Hengchi has actually received more than 30,000 orders, and Evergrande’s factory probably does not have this capacity.

At the "720 Hengchi Festival", as the numbers kept beating, the final order number exceeded 37,000. Liu Yongzhuo, president of Hengchi, confidently said in a media interview that the sale of Hengchi has become a foregone conclusion.

Liu Yongzhuo’s confidence seems to be passed down by his teacher, Xu Jiayin, but he does not have the ability to justify himself. The hardware is excellent, the price is sincere, and the competing products are pointed at willBBAThere is no logical self-consistency at all, as if it is still in the fledgling stage of our country’s automobile industry.

What is certain at present is that since the "big order" of 10,000 yuan began on August 1, these orders are still refundable small orders of 1,000 yuan, that is to say, 3.7Thousands of orders may disappear at any time.

The pre-sale order is just bragging, and Faraday Future has already performed it. In February this year, Faraday, which had announced that it had obtained 14,000 orders, was suddenly exposed to "order fraud", and it was later found that the vast majority of 14,000 orders were "free reservations", and only 300 vehicles were reserved for fees. No matter how exaggerated the pre-sale is, it is a fact that there is no money for mass production. I don’t know if Hengchi will continue to copy Faraday Future’s next path.

Of course, since the Hengchi 5 has been unveiled, the product driver also brought a lot of curiosity and went to the Hengchi Exhibition Center to experience the new car of the Hengchi 5.

The Hengchi Exhibition and Experience Center in Beijing is located in Hengda Huafu Commercial Center in Chaoyang District. The commercial center is located near Hengda’s real estate and covers an area of about 80,000 square meters. Although it has been built for nearly three years, the opening time is still delayed. There are very few shops currently settled in, but most of the commercial center is still under construction, which seems to be a bit desolate around.

Pinke entered the store in the name of looking at the car. After scanning the code to enter the store, a staff member immediately came forward to explain the vehicle. There were two Hengchi 5s and two staff members in the store. Since it was a weekday morning, there were no other customers.

At present, the static experience can only be carried out in the store, and the test drive needs to be ordered and waited for a while.

Sitting in the car, there is a good space in the front and rear rows, but the seat feels hard, and it is difficult to be satisfied with the comfort. In terms of the car, after a simple operation experience, the smoothness is still good, but I don’t know why the car is not connected to the Internet, so it cannot carry out a deeper experience.

Regarding the order problem, when Pindrive asked the staff in the store whether they could still catch up with the "10,000 yuan to 20,000 yuan" car purchase activity of the first 10,000 Dading users, the staff said "there are still activities", which made people more confused about the actual number of orders.

However, what was even more surprising was that the car, which had just entered the store, was already "scarred". The connection between the map bag behind the main driver’s seat and the seat had been cracked, and the plastic parts on the side of the seat had also been glued off.

However, on the outside of the vehicle,The taillight trim of another exhibition car also fell off…

The car in the store is still like this, and the quality of the Hengchi 5 is unavoidable. If you look at the parameters alone, Hengchi 5 is indeed a cost-effective product. The car is 4725mm long, the wheelbase is 2780mm, and it is equipped with a 72.8kWh lithium iron phosphate battery with a battery life of 602km. In addition, it also comes standard with L2-level driving auxiliary features and some comfort configurations.

Hengchi 5 price 179,000 yuan, if through the scheduled activities, the first ten thousand users of Dading can be cheaper ten thousand yuan, cost-effective is the only car that can be used to lift, such a price, even than the "price butcher" said, the same level of zero running C11 with the lowest cheaper.

Hengchi officially positioned the brand and this product as "luxurious", and it seems that the "cost-effective" price is for "profit". But it has to be said that this "cheap" is not available at present, and the quality of this new car should be left to the market to test for a while.

Walking out of the Hengchi Experience Center, Pinjia deeply felt that the embarrassment of Hengchi today and the arrogance of Hengchi in the past were too sharp.

Xiao Xu (a pseudonym), who lives in Zhengzhou, is the owner of an unfinished Hengda project in Zhengzhou. Fortunately, his first phase of the house was delivered on time last year, and the second phase has been suspended since then. Xiao Xu’s circle of friends can often see Hengda Property’s new Hengchi 5 car. He can’t believe how Evergrande can still have the money to build a car when the house can’t be built anymore. Xiao Xu doesn’t dare to buy it anyway.

Hengda doesn’t even want to hire more specialized car sales, so Hengda Property has to take on the task of selling cars, and feels sorry for the property owner for a minute.

The Hengda showroom we visited this time was also in a vacant commercial building like this. It seems that Hengda has no energy to expand its channels and no resources to compete with real car manufacturers in the mall.

And the product positioning and pre-sale routine of Hengchi 5 when it was launched did not play any new tricks. "30The positioning of "Best within 10,000" has neither momentum nor lack of suspicion of riding on one’s coattails, and even some people suspect that Evergrande’s momentum ability has regressed.

It is also necessary to provide a friendly reminder that 15The right to unconditionally return the car within days is also left by Baowo Play, which was acquired by Lu Zhengyao.

Previously, an insider of Hengchi Automobile had revealed to Pinjiao that only the Hengchi 5 was true of the nine cars that Hengda unveiled at the 2021 Shanghai Auto Show. Hengda, which is keen to build momentum, now only has the Hengchi 5 as a life-saving straw.

However, when we saw the new Hengchi 5, we did not feel the slightest bit of sincerity in Hengda’s car production. If it were as advertised, it would present us with a somewhat tattered exhibition car, not to mention the cockpit and driving experience that we did not dare to offer.

In the listing promotion, Hengchi 5 even said that in order to ensure the safety of funds, the vehicle reservation money is not even credited to the account of Hengchi, but to the account of the notary office. This gesture of trying to restore public trust does not give people the slightest sense of security.

Liu Yongzhuo, president of Hengchi, who recently came out to build momentum, evaluated Hengchi 5. The hardware specifications are very high, and it sells 179,000, which is really competitive. The executive who grew up in the Hengda system has successively managed Hengda Football Club, Hengda Cultural Industry, Hengda Agriculture and Animal Husbandry and other sectors. Now in addition to being the president of Hengchi, he also has an identity, the president of Hengda Vehicle Research Institute.

After a group of high-paid technical executives hired by Evergrande left last year, Liu Yongzhuo, a layman, had to take up this position. Non-automotive-related technical personnel to manage the vehicle research and development project, it is not difficult to imagine the technical content of Hengchi, Hengchi 5 is likely to be connected to the follow-upOTANeither can be achieved.

The listing of Hengchi 5 seems like a lot of hype, but in fact it reflects the lack of funds, the lack of new marketing ideas, whether it can be produced on time, sales problems and worrying product quality, so that we can no longer see any hope that Hengda car manufacturing may survive.

Back then, the "buy buy buy", "big big"The Evergrande at least let us see a barbarian with a lot of money who doesn’t make cars.00Hundreds of millions are worried, but now, we can only say from the bottom of our hearts:

Please let go of this wave of leeks.