The first anniversary of the launch of the Ele.me ＂e-Love＂ program helps 2,000 riders improve their parent-child relationship

Held on the same dayAt the "No Love Carnival" event, Mengniu, Oreo, and Xiao Yang Shengzhi became the first batch of "No Love Pioneer Brands" of the project, and they will build through the projectDigital service platformProviding resources to support children’s mental health"enterpriseschool club"A new force in unloved ecology.

Since last yearChildren’s DaySince the launch of the "e-Love" program,Based on child care and family parent-child educationIt was built in Putuo DistrictEight. "Unloved Cabin"Blue E Station"Within one yearhas been29 communities, 37 schools, and 6,586 visitors provided in-depth services.andHeld151 courses and activities…

Teacher Zhang, a psychology teacher at Ganquan Foreign Language Middle School, said:"’Unloved Cabin BlueEstation‘Lectures and activities with rich themes and diverse forms have been brought to students many times. Take the recent lecture on "Adolescent Interpersonal Communication" as an example, the response from students was particularly good. Several children told me that they felt that some puzzles were suddenly solved. In the future, we look forward to establishing closer ties with each other, constantly innovating and optimizing the course content, and jointly promoting children’s mental health and all-round development. "

"Weiai Pioneer Brand"The addition of this platform not only means that more caring enterprises have participated in the cause of caring for the mental health of minors, but also marks the opening of the public welfare entrance of the online digital platform for enterprises. At present, the platform certified"Weiai Pioneer Brand"You can independently initiate caring and practical public welfare activities for children online, and parents can also register online independently.Career experience events such as "One Day Store Manager" are popular with parents and children.

"Ele.me Super Limited"IP alsoHand in hand with ancient tea, Pizza Hut,DQ ice cream, Papa JohnWaiting for catering love enterprises to join the"E Unloved" planestablishof"unlovedfriendcircle", and jointly explore more forms of public welfare to support the healthy growth of children. Caring enterprises jointly participated in the joint creation of the first" No Love Carnival: Together Kapibara ", which brought rich interactive games and toy gifts to the children. At the event, the children received vivid life education through interaction with" Kapibara " (capybara).

Xu Xinzhe, general manager of Ele.me Public Welfare Division, said that at the beginning of the project, Ele.me started to build an online digital service platform according to the needs of Leyang Public Welfare in practice, and connected with the digital smart screen end points of each "Unloved Cabin" to truly realize the deep connection between enterprises, schools, homes and societies. Through digitalization, Ele.me can drive more brand partners to join public welfare undertakings and achieve the aggregation and amplification effect of social love resources.

As a platform that accommodates a large number of rider jobs, Ele.me"E Unloved" planContinuousFor two yearsIncluding the children of new employment groups such as riders and couriersSummer campAfter several days of systematic courses, children are taughtSelf-love and self-improvement, emotional adjustment, integration into the community, effective communication and other mental health knowledge.

At the same time,"E Unloved" planIt is also customized for a large number of riders and their children in different cities"Call well" course,Help them learn how toBy telephone.andchildrenEffective communication.thusSpanning distance barriers,Accompany children to grow up healthily. The course is currently online18Period, cumulative2000People have completed online learning.

In terms of curriculum diversity,"E Qi Wei Ai" has carried out innovative explorations around art healing, helping children with mental disabilities through sand tables, music, painting and other methodsEnhancing attention and concentration also creates more opportunities for social interaction among children.

Jiang Ping, Director of Leyang Public Welfare special project fundIt is believed that in the face of the growing problem of children’s mental health and the challenge of diverse family education needs,The importance of digital capabilities in enhancing the depth and breadth of services."Through the digital platform built by the’eQi Unloved ‘plan, we can more accurately understand the needs of minors and parents, provide more targeted professional services, and ultimately achieve the service effect of professional and technical ‘1 + 1 is greater than 2’."

Since Ele.me established the promotion of community services as the platform’s long-term social responsibility strategy, it has conducted in-depth exploration around the elderly buffet service and children’s mental health in response to the two major pain points of "one old and one small", and achieved sustainable and replicable practical results. The "e-Love" program relies on the digital service platform to establish a deep connection from online to offline between public welfare institutions, platform enterprises, caring merchants and minors’ families, and continuously delivers high-quality services to the community.

Xu XinzheDisplay:"Ele.me is rooted in the community’s service attributes and digital capabilities, and can provide systematic assistance in the field of community children’s welfare. In the future, we will strive to create a better life for the community and the city by connecting more social caring forces."