2024 Beijing Auto Show, a new generation of Magotan debuted at FAW.
Hualong News (Zhang Shizhao) On April 25th, at the 18th auto china, FAW-Volkswagen presented a number of excellent works with strength, fully demonstrating FAW-Volkswagen’s pure German quality and cutting-edge intelligent technology. The exhibition lineup not only includes the new generation of Magotan, but also includes popular models such as Dulan family and ID family.
A new generation of magotan, the leader of mid-to high-end cars, made its debut
Since the first Magotan was introduced to China in 2007, this best-selling B-class car in the history of Volkswagen was quickly recognized by consumers in China, and it set a benchmark for domestic B-class cars with revolutionary powertrain technology, forward-looking safety configuration and original German pedigree. Nowadays, the debut of a new generation of Magotan has been renewed and advanced in terms of appearance, intelligent technology and comfortable experience.
In appearance, the new generation of Magotan inherits the classics and creates a mobile sculpture that transcends time. The grille and headlights on the front face combine to form a penetrating light strip, which has stronger visual impact and more recognition, and the front surrounding design lines are more three-dimensional, highlighting more elegance and fluency on the basis of retaining toughness and stability. Similarly, the tail design is based on Volkswagen’s future family design language. The penetrating taillights echo the front face, and the simple and straight lines highlight a wider visual sense.
Based on the user experience, the new generation of Magotan creates a leapfrog enjoyment of new business travel through human technology, exquisite details and texture materials. 15-inch 2K central control large screen and 10.25-inch LCD combination instrument make driving operation more convenient. In order to optimize the passenger experience, the new generation of Magotan is equipped with the world’s first 11.6-inch passenger screen of Volkswagen brand, which adds more fun to the journey. The interior is matched with 30-color interior atmosphere lights, desert solitary smoke straight light-transmitting decorative strips, etc., which is more in line with the user’s pursuit of futuristic and technological sense. Perforated leather seats, soft-covered double stitches, and transparent decorative strips on front and rear door panels greatly enhance the exquisite comfort.
In order to take into account the multi-person travel scene and business attributes, the new generation of Magotan provides users with the most comfortable third space. The new generation of Magotan has a length, width and height of 4990mm, 1854mm and 1487mm respectively, and a wheelbase of 2,871 mm. The body size has been further improved, and the internal seating space far exceeds that of the same class. In terms of seats, through material improvement and repeated verification, the most comfortable seat softness is adjusted to achieve comfort and strong support. What’s more, based on the insight into the mid-to high-end car market in China, FAW-Volkswagen found that users’ demand for rear seat comfort has been ignored. Therefore, the new generation of Magotan upgraded the back row. In space, the space comfort is optimized by reducing the height of the middle passage; In terms of configuration, the rear seat is only equipped with electric adjustable backrest, ventilation and heating, 8-point massage, cloud headrest, etc., to enhance the exclusive comfort experience of the rear seat.
In intelligent driving, the new generation of Magotan adopts IQ. Pilot intelligent driving assistance system. IQ.Pilot is jointly developed with DJI Vehicle for the road conditions in China. It is suitable for urban or high-speed ordinary scenes and congestion scenes, and can realize L2+ assisted driving function up to 130 km/h.. In addition, IQ.Pilot also has the functions of adaptive cruise, lane keeping, changing lanes by shifting the lever, dealing with emergency congestion, avoiding in the lane, identifying traffic signs and so on, providing users with the strongest intelligent experience in the fuel market.
In addition, the new generation of Magotan follows the strict quality requirements of FAW-Volkswagen. The whole vehicle adopts the strongest cage body in its class, with high-strength steel accounting for 81% and hot-formed steel accounting for 28%. In order to ensure the durability of the whole vehicle, the new generation of Magotan carried out the road test of the whole vehicle before mass production, which is equivalent to simulating the user driving 4.8 million kilometers.
As the best-selling B-class car, Magotan has developed in the China market for 17 years, with a cumulative sales volume of over 2.4 million vehicles. Digital enrichment is not only the evolution of the model, but also reflects the recognition of Magotan in the hearts of users. It is believed that under the blessing of strong product strength, a new generation of Magotan will open a new chapter in Magotan’s brilliant legend and reshape the market structure of mid-to high-end cars in the new era.
Covering the mainstream market SUV family is deeply recognized by users.
In the SUV market of China, FAW-Volkswagen is not a pioneer, but it has come from behind. Since the launch of SUV products in 2018, in just a few years, products such as exploring songs, exploring mountains, touring the country and touring have been launched one after another, which not only covers all categories of SUVs, but also creates an amazing performance of sales exceeding one million in 45 months. This is enough to prove that consumers have a high recognition of the FAW-Volkswagen SUV family.
As the first large-scale SUV launched by FAW-Volkswagen, the touring car has a length of 5152mm and a wheelbase of 2980mm, which has the size of a proud mainstream large SUV and is suitable for the needs of large families. The whole department provides 6-seat /7-seat models. As the flagship SUV of the family, each seat is luxurious and comfortable. The 6-seat version of the second row of multi-mode pneumatic massage seats allows the SUV to become the first class on land. The layout of the 7-seat version is as flexible as a Rubik’s cube, which gives the big family more possibilities to travel and camp. In terms of power, the high-end models are equipped with a 2.5T V6 engine. With the DQ501 gearbox and the 4Motion four-wheel drive system, users can travel without boundaries and easily cope with multi-scene road conditions.
The tour of the five-seat SUV, which is located in the hardcore, has been recognized by consumers with its eye-catching appearance, exquisite interior and spacious space. In appearance, the front face of the patrol is as imposing as running cattle, and the waistline of the muscular body is strong and elegant. In the interior, the Freestanding hanging screen design, high-brightness black hollow functional cabin, INS starlight bright color transparent decorative board, etc., create a futuristic luxury cockpit. In terms of space, the tour has an ultra-long wheelbase and an ultra-wide body that surpasses competing products at the same level, making it a leader in the top five SUV market segments.
In recent years, FAW-Volkswagen has made full efforts in the SUV field, covering different positioning and crowds. Every product launched adheres to the user-centered concept and becomes a hot-selling explosion when it goes on the market. I believe that with the continuous improvement of the product matrix in the future, it will stimulate the demand of more market segments, win the favor of more users, and accelerate the realization of the next sales volume of 1 million vehicles.
ID. The family lineup is getting stronger, and sales and word-of-mouth have broken through.
In the new energy vehicle market, FAW-Volkswagen’s ID. family appeared as "Wang Fried", and its pure electric three musketeers consisting of ID.4 CROZZ and ID.6 CROZZ, as well as the latest ID.7 VIZZION, were well received by users, and their sales increased steadily. Among them, ID.4 CROZZ was the first in the joint venture pure electric SUV weekly sales list for 26 consecutive weeks in 2023.
The new flagship of safety and intelligence-ID.7Vizzion not only continues the all-dimensional safety and reliable quality of ID models, but also evolves in styling design and intelligent technology. In terms of appearance design, ID.7 VIZZION takes the concept of "free form" and applies more curves to the design. Elegant hatchback, suspended roof and bold A-pillar make the whole vehicle elegant and dynamic. In terms of intelligent technology, ID.7 VIZZION adopts cutting-edge technologies such as brand-new ID.OS 2.0 car system, 15-inch intelligent 2K floating screen and Travel Assist 3.0 to realize people-oriented humanized technology interaction experience and become an intelligent travel partner trusted by users. In terms of safety, ID.7 VIZZION shapes the industry standard with the popular standard. The proportion of high-strength and ultra-high-strength steel is as high as 81%, the torsional stiffness of the car body is as high as 46100 N m/deg, and it has passed 436 Volkswagen brand standard battery safety tests. The cabin environment of the new car is close to 0 aldehyde and 0 benzene, which brings 360 safety guarantee for drivers and passengers.
Since 2021, FAW-Volkswagen ID.4 CROZZ and ID.6 CROZZ have been loved by the majority of car owners for their super-high vehicle safety, pure German control, WYSIWYG real endurance and full atmosphere. In order to further give back to users’ expectations for the ID family, FAW-Volkswagen launched the third anniversary edition of ID.4 CROZZ on the occasion of the third anniversary of its listing, with a limited transaction price of 139,800 yuan, so that more users can enjoy the high-quality travel experience of joint venture pure electricity with more affordable price, higher quality and more intimate service.
At present, ID.7 VIZZION, ID.4 CROZZ and ID.6 CROZZ have formed a solid iron triangle in the new energy vehicle market, and gained considerable market share in the fierce competition, showing the achievements of FAW-Volkswagen electrification transformation. Up to now, the cumulative sales volume of FAW-Volkswagen ID. Family has exceeded 170,000 vehicles. I believe that in the future, ID family sales and word-of-mouth will surely achieve new breakthroughs.
Automobile evaluation
As an industry leader, FAW-Volkswagen insists on taking users as the center, and has gained the recognition and trust of more than 27 million users with its high-quality products and services. In the future, in the face of a more complex market environment, FAW-Volkswagen will continue to base itself on the needs of users, accelerate the pace of digital intelligence transformation, and continue to improve user satisfaction and lead the new era of automobiles under the guidance of the strategy of "oil and electricity advance together".