The consumption of rekindled fireworks gas is recovering! Consumption fever in scenic spots of major business districts during New Year’s Day holiday
In recent three days, people have spent a New Year’s holiday with fireworks rising. Every holiday, in addition to shopping, of course, there is no need to buy buy buy. In particular, the Chinese New Year is coming in more than half a month, so all kinds of new year’s goods to eat and drink must be prepared quickly.
Xinfadi Market is a "food basket" for Beijing residents, and it is now running 24 hours a day. Throughout the holiday, the overall sales volume of agricultural products in Xinfadi market increased, the supply was sufficient, and the price remained relatively stable.
On the evening of the 1st, vegetables from all over the country were continuously transported to Beijing Xinfadi Market. Market introduction: On New Year’s Day, the sales volume of vegetables here was about 19,300 tons, slightly higher than that before the holiday, and the demand for meat increased significantly.
Xie Lei, Director of Beijing Xinfadi Market Information Center:Because it is a holiday period now, before the holiday, wholesalers have made sufficient preparations, so the supply is very sufficient. The price of vegetables has increased slightly, such as beans and peppers in the south, which are also selling quite well. Pork is because the demand of residents has increased greatly, which has boosted the listing of pigs and the price has dropped slightly.
Diversified activities promote consumption, and the popularity of major business districts is booming.
During the New Year holiday, business districts in Beijing, Shanghai and other places launched various activities to stimulate consumption. In Beijing, as the Spring Festival approaches, many citizens and tourists begin to buy new year’s goods, and the consumer market is gradually recovering.
After eight years of renovation, Di ‘anmen Shopping Mall in Xicheng District, Beijing resumed business. At the same time, the "Beijing New Year Good Life Expo" was launched, which gathered dozens of brand merchants and brought a variety of good things to citizens and tourists to welcome the New Year.
At the same time, the 13th "Jingxi Consumer Festival" also kicked off in Shougang Park.
Wang Zhiyong, deputy head of Shijingshan District, Beijing:From January 1st to the end of February, it covers major festivals such as New Year’s Day, Spring Festival and Lantern Festival. This consumer festival has many activities, many new ideas, many choices, many fun and many concessions. It can be said that business, culture, travel and physical strength make concerted efforts to buy, eat, travel and entertain everything.
In addition, the "2023 Beijing New Year Festival" jointly sponsored by Beijing Municipal Bureau of Commerce, Economic and Information Bureau and Chaoyang District was officially launched. This "New Year Festival" covers more than 60 key business districts in Beijing, and more than 1,000 brand enterprises online and offline participate together.
Passenger flow continues to rise, and consumption fever in business districts and scenic spots.
At the beginning of the new year, the passenger flow of various business districts and scenic spots in Shanghai continued to rise. Qibao Ancient Town, located in the main urban area of Shanghai, had a passenger flow of 37,000 two days before the New Year holiday.
During the New Year’s Day, it coincides with the "2022 New Year’s Eve Welcome Shopping Season" in Shanghai. It is reported that the shopping season lasts from December 23, 2022 to January 28, 2023, covering important festivals such as New Year’s Eve, New Year’s Day and Spring Festival. More than 100 key activities are launched around discount promotions, new spring fashions, beautiful themes and repertoire exhibitions, and a number of online and offline integration and exhibitions are planned and held in various key business districts in Shanghai. In a business district in Pudong, Shanghai, many customers come here to get together with friends or choose new year gifts for their families.
Shanghai citizens:Take children out to buy some toys they like on New Year’s Day. Because the Lunar New Year is coming, I will come out to have a look myself and buy some new year’s goods.
In Qibao Ancient Town, located in the main urban area of Shanghai, the number of tourists reached 37,000 two days before the New Year holiday. Many tourists came to tsat po street to buy traditional snacks and buy new year’s goods. Small bridges and flowing water, blue tiles and white walls, the leisure of holidays and the joy of the New Year fill the whole ancient town.
Desk reporterLiu xiaofan：Have a taste of sweet Begonia Cake and stroll on the blue brick tiles in tsat po street. We came to Qibao ancient town in Shanghai. On the first day of the new year, many tourists came here to taste delicious food, prepare new year’s goods and enjoy the scenery. Not only can you feel the leisurely atmosphere of the festival, but you can also feel the strong flavor of the year.
Qibao Tangyuan, Osmanthus Jelly, Tiaotou Cake and Yunpian Cake, traditional Jiangnan cakes with Jiangnan characteristics, are very popular in Qibao Ancient Town, and many tourists come here.
The Spring Festival is approaching. In addition to buying new year’s goods, the traditional New Year’s Eve dinner in the ancient town has also ushered in a scheduled peak. It is understood that this year’s New Year’s Day holiday has obviously rebounded. The number of people on the first day was around 17,000, and the number of people on the second day reached nearly 20,000. On January 2, it is estimated that it will reach more than 23,000. The popularity of the ancient town has increased, and the annual flavor of the ancient town has become more and more sufficient.
The growth of catering passenger flow and consumption glow with new vitality
On New Year’s Day holiday, besides playing, you also have to taste delicious food. At present, the passenger flow of catering in various places has obviously rebounded, and diners enjoy the fun brought by food.
In a shopping mall in Shenzhen, many restaurants have been crowded and lined up. The person in charge of the restaurant said that the passenger flow has increased significantly recently.
Lin Qinghe, head of catering store:Compared with the previous business passenger flow, it has increased by at least 20%.
In November, 2022, Shenzhen issued the "Guidelines for the Application of Support Plan for Promoting Consumption", which rewarded 50,000 yuan for every 10 million yuan of operating income of catering enterprises in the second half of 2022, with a maximum of 1 million yuan for each enterprise.
Song Zhou, head of catering store:The government has given us these support and help, as well as some policies to benefit the people, so that our enterprises can have a great confidence boost after the epidemic recovery.
In addition to the restaurants in shopping malls, the "fireworks" hidden in the night have also recovered the noise of the past. In the 60-meter-long Bailun "Burning Night" Night Market in Guang ‘an, Sichuan, all kinds of dining cars are lined up, and lo-fi barbecue, juice drinks, classic snacks and other foods are dazzling. While the stall owners are cooking food quickly, they are shouting and attracting customers, and the thick fireworks are coming.
In the dining area in the center of Lanzhou, although the dining peak period has passed, there are still many people waiting in line to call the number. Some restaurant leaders said that a week ago, the passenger flow increased significantly, and even the customers were full in these two or three days, which made the faces of large and small businesses smile.
Adequate supply in local markets, passenger flow has rebounded significantly.
Entering a brand-new year, not only the New Year’s Day holiday, but also the traditional Spring Festival is coming soon. At present, local markets have increased supply, ensuring sufficient commodities and complete varieties in the holiday consumer market, and promoting steady recovery of consumption.
Although it is still more than half a month before the Spring Festival, the major merchants in Jilin have hung bright Chinese knots and red lanterns all over the roofs, adding color to the festival. In the food area, all kinds of fresh vegetables, melons, fruits and meat are placed neatly and have a complete variety. According to the person in charge of the supermarket, at present, the supply of rice flour, grain and oil products and egg and milk products in the supermarket is sufficient, which can guarantee the daily needs of the citizens during the holiday season.
In Anhui, many places have focused on key areas such as home appliances, automobiles and catering, and introduced various policies and measures to promote consumption, which have also achieved good results. In a home shopping mall in Hefei, all merchants have basically resumed normal business, and the passenger flow has rebounded significantly, which makes many merchants optimistic about the future consumption prospects.
certainHead of domestic marketing for refrigerators on Mondayemperor：Since December, the terminal retail stores in various places have basically started to operate one after another. Judging from the feedback from everyone, there are many more terminal consumers than before, and everyone is still very optimistic about the demand for the next consumption. We feel that there is a relatively large consumption potential next.
The reporter learned from the Anhui Provincial Department of Commerce that the provincial finance awarded and compensated the coupons issued by prefecture-level cities in the province from June to December 2022 according to a certain proportion. At present, a total of 100 million yuan has been awarded and compensated. Last year, Hefei issued a total of 240 million yuan of coupons, directly driving the sales of the consumer market to exceed 3 billion yuan.
In Changchun, Jilin, the commercial department organized department stores and commercial complexes to launch more than 100 promotional activities around important time nodes such as New Year’s Day and Spring Festival.
Liu Lingling, Director of Market Operation and Consumption Promotion Department of Changchun Municipal Bureau of Commerce:We will issue a total of 20 million yuan of commercial coupons, and just issued 10 million yuan of offline physical household appliances coupons. This also kicked off the "ice and snow consumption season" activities in the city.
The reporter learned that from December 30, 2022 to January 28, 2023, the Ministry of Commerce and the relevant units jointly guided the "2023 National Online New Year Festival" for the third consecutive year. At present, all localities are planning supporting activities intensively, which will further enrich people’s purchasing channels and better stimulate the vitality of online consumption.
Holiday consumption picks up, fireworks gradually heat up.
During the New Year’s holiday, many special activities and consumption measures were launched in various places, attracting many citizens and tourists. The popularity of supermarkets, restaurants and scenic spots has gradually recovered, and the urban fireworks are gradually returning.
During the New Year’s Day holiday, the reporter visited and found that in Beijing, the traffic of major scenic spots was very large, and the city fireworks came back.
Tourist:Now there are so many people in the street, which is very smoky, and we have a good time, and we have recovered the previous holiday feeling.
During the New Year’s Day in Beijing Universal Resort, there was a peak of tourists. Many foreign tourists made a special trip to greet the beginning of the new year with a garden, and many tourists went out together to feel the happiness of the New Year.
Tourist:We came from Changsha. When we are together, many families come out together, or between friends and couples, we feel that the whole atmosphere is very happy and happy.
Tourist:I feel that everyone has returned to their previous lives, and it is still very good, and life is much easier.
Tourist:Still hope to have more opportunities to bring the children out and release them well, which is also a good vision.
Tourist:I am very relaxed now, and I can play whatever I want. I feel very happy when the family comes out to play.
According to the relevant online ticketing platform data, since the end of December 2022, the ticket booking volume of Beijing Universal Resort has increased significantly. The reporter also noticed that during the New Year’s Day holiday, the waiting time for popular items displayed on the official App of Beijing Global Resort was 40-mdash; 60 minutes, which is close to the peak of summer passenger flow.
In addition to theme play, winter also has winter characteristics, and colorful ice and snow activities have opened the ice and snow season. Tens of thousands of square meters of super-large children’s ice and snow carnival is crowded, and family tours and parent-child tours have become the first choice for tourists. In the early morning, many tourists have come to the snow field to experience the happiness of the ice and snow world.
Tourist:Now life is slowly returning to normal, and we can come out to play. The children are very happy.
Tourist:Very good, children should get in touch with nature, and feel the snow and the cold in winter.
Staff member Wang Lingjiao:Today, nearly 10,000 tourists have been received, and the New Year’s Day holiday has seen a peak of passenger flow these days. Everyone is more willing to come out to play and spend money.
(Headquarters CCTV reporter Wang Wei Wang Nan Shao Chen He Chang Jiang Kai Zhang Hui Sichuan Taiguang Hantai)