Wen | Long Chengfei

Editor | He Runxuan

We can see "platelets" on TV.

　

On January 22nd, the official blog of CCTV6 movie channel released a poster of Japanese animation "Working Cell" with the topic of #CCTV6 Spring Festival Film List #, confirming that the first season of "Working Cell" will be broadcast in Weibo on February 13th, and the official blog of the Japanese Embassy in China also forwarded it to the official microblog. On January 29th, the official blog of the movie channel released a video clip of the Chinese dubbing version of Work Cell.

　

Screenshot of "Working Cell" animation, the picture shows the popular character "Platelet"

　

"Working Cell" was adapted from Shimizu’s comic book of the same name, and the first season was broadcast in July 2018. Animation personifies cells in the body, bacteria and viruses invading from the outside, and various tissues and organs of the body become machines or buildings. By depicting the work of cells and the fight against the invasion of germs, the daily operation of human functions is displayed, and biological knowledge is popularized.

　

As soon as the news came out, # Work Cell will be broadcast on CCTV # and boarded the hot search in Weibo.Poisonous eyes (WeChat ID: domoredumou)Note that,This is the first time that Japanese animation dramas have returned to mainland TV screens since the SARFT issued restrictions on overseas animation, and the scale of domestic animation industry and the public’s cognition of "animation" and "secondary elements" have also made a qualitative leap compared with more than a decade ago.

　

Then, can the broadcast of "Working Cell" be used as an opportunity for Japanese animation to return to mainstream TV channels?

　

Those days when I watched Japanese animation on TV

　

In the childhood of many viewers, Japanese animation can be seen on TV channels.

　

If we want to trace back to the first Japanese animation broadcast on TV, it is probably Astro Boy, which was introduced in 1981 and adapted from Osamu Tezuka’s original cartoon. The version introduced at that time was the 1963 version, which was also the first TV continuous animation in Japan.

　

However, for many netizens who are still recalling childhood cartoons, Astro Boy has been introduced for a long time, and saint seiya, a Saint introduced in 1980s, seems to be more representative of the childhood memories of most viewers. "Practicing the small universe" has become a common childhood anecdote written by many post-80s writers. In "Flying like a teenager", Han Han once wrote the plot of tying wood to his shoulder with a rubber band and pretending to be a "holy garment".

Knights of the Zodiac: Saint Seiya

　

Looking back, the introduction of Japanese animation to mainland TV channels may be related to Japan’s aid to China at that time.

In the 1970s, the normalization of diplomatic relations between China and Japan began. In 1978, China officially started the process of reform and opening up. In the same year, Deng Xiaoping, then Vice Premier of the State Council, visited Japan and concluded the Sino-Japanese Treaty of Peace and Friendship. The following year, he began to provide ODA (official development assistance) projects to China. With the relaxation of Sino-Japanese diplomatic relations and the strengthening of cooperation, it is logical to introduce Japanese animation.

　

At the same time, at that time, Hong Kong and Taiwan had close communication with Japan, and introduced many animation works, including "Chaos 1/2" and "Flower Fairy", and made dubbing and subtitles in Chinese. Mainland TV stations could directly purchase and introduce Hong Kong and Taiwan versions, thus reducing the input cost of dubbing and subtitles.

　

In 2000, Uni-President Group sponsored Taiwan Television to broadcast China! In order to re-dub the film with advertisements, the name of the leading actor "Liu maosin" in the film was changed to "Little Master", and the name of the female host’s father "Ji" was derived from the brand name of Ji Dumplings. Later, the Taiwanese version was introduced to the mainland, and the childhood memory of mainland audiences left the translated name of "Little Master" with advertising color.

China’s Little Master　

However, many viewers’ childhood memories came to an abrupt end in the early 20th century.

　

According to the Notice of the State Administration of Radio, Film and Television on Further Standardizing the Broadcasting Management of TV Cartoons, starting from January 1, 2006, TV stations at all levels in China are not allowed to broadcast overseas cartoons or information programs introducing overseas cartoons during the period of 17:00-20:00, and at the same time, major animation channels are required to broadcast only domestic cartoons and domestic animation columns during this period.

　

The introduction of the broadcast restriction order is on the one hand due toMismatch between domestic TV channels and main audiences of Japanese animation.

In the domestic traditional concept, "cartoon" is a literary work for children, and the main audience of TV animation channel is mostly children under the age of 10, while the main audience of most Japanese cartoons is teenagers in junior and senior high schools. The serial comic magazine Weekly Youth JUMP, which has the highest circulation in Japan, is positioned as a juvenile comic magazine, and many of its contents are considered by parents to contain negative factors such as violence and blood, and often receive complaints and feedback.

　

On the other hand, the original intention of restricting overseas cartoons is to protect the domestic animation industry.

In 2010, Jin Delong, then deputy editor-in-chief of the State Administration of Radio, Film and Television and director of the Propaganda and Management Department, said at the Suzhou Film and Television Animation Creative Investment Conference that he opposed the large-scale introduction of foreign cartoons, because the large-scale introduction of foreign cartoons would hit China’s animation industry hard. At that time, the support policies for the domestic animation industry and the strict control over the introduction of foreign cartoons achieved remarkable results.

　

The "second dimension" of change

　

In those days when Japanese animation was not seen on TV, the state began to give policy support to the domestic animation industry.

　

In 2006, the Ministry of Culture, the Ministry of Finance and the Ministry of Education issued "Several Opinions on Promoting the Development of China’s Animation Industry", proposing to increase investment and financing support, and encouraging animation publishing and broadcasting institutions to increase the proportion of publishing, publishing and broadcasting domestic animation products, which was approved by the State Council.

In 2008, the Notice of the Ministry of Finance and the State Administration of Taxation on Tax Policy Issues Concerning Supporting the Development of Animation Industry was issued, proposing to give preferential treatment to recognized animation enterprises in terms of value-added tax, business tax and income tax. In 2012, the Ministry of Culture even issued the "National Animation Industry Development Plan during the Twelfth Five-Year Plan" to continuously promote the development of the domestic animation industry.

　

The results of support are obvious, and the market scale of domestic animation industry has increased in more than ten years.

According to the National Animation Industry Development Plan during the Twelfth Five-Year Plan, the domestic animation industry will reach 47.084 billion yuan in 2010 from less than 10 billion yuan at the end of the Tenth Five-Year Plan, with an average annual growth rate of more than 30%. Jin Delong also said that from 1993 to 2003, the domestic original animation production was only 46,000 minutes, and by 2009, this number had increased to 171,600 minutes.

　

The Return of the Great Sage has exceeded 900 million at the box office, and excellent domestic animation works such as Fox Demon Little Matchmaker and Under One Man have appeared one after another, all of which have provided "confidence" for domestic animation, and the younger generation of Z-generation audiences have more choices than Japanese animation.According to the research report of iResearch, the total output value of China animation industry reached 194.1 billion yuan in 2019, and the number of online animation users reached 400 million.

Fox demon little matchmaker

　

At the same time, with the growth of post-90s and post-00s groups and the development of barrage websites with ACG sub-culture, excellent animation works have stepped out of the original circle, and the mainstream audience’s cognitive impression of "two elements" has changed. ACG, a circle culture, is gradually moving towards the mainstream public with the growth of the main audience. Recently, the popular Japanese animation "The Mantra Comes Back to War", the popular character Wuwu’s birthday can also be searched in Weibo.

　

The appearance of excellent works by Guo Man and the public’s decontamination and naming of "second dimension" and "cartoon" provide a prerequisite for Japanese animation to return to mainstream TV channels.

　

The Work Cell, which landed on the film channel this time, is itself a high-quality animation work with the nature of entertaining and popular science. It was praised by People’s Daily and won the "Best Animation Script Award" in the Magnolia Award of the 25th Shanghai TV Festival in 2019.

And choose this time to broadcast by the film channel, perhaps considering to cater to COVID-19’s anti-epidemic environment. The official blog of the film channel wrote when releasing the poster of "Working Cell": "I hope that both big friends and children can deepen their understanding of themselves and enhance their awareness and ability of self-protection during the epidemic."

Working cell

Then, does the broadcast of "Work Cell" mean that CCTV’s restrictions on the Japanese diffuse have been lifted?

Some netizens think that broadcasting itself can’t represent the attitude of CCTV, because the movie channel with the name of "Six Princes" is actually not directly affiliated to CCTV. Before that, the theatrical version of One Piece, Naruto and Spirited Away and other Miyazaki Hayao animated films were broadcast, and in January 2019, it was specially designed to introduce Fate/Stay Night’s Feet to domestic cinemas.

　

However, in recent years, the mainstream TV media represented by CCTV are changing their "image" to fit the aesthetic trend of young people. In the previous article "Consa Juni", CCTV Men’s Team in Business, it was mentioned that the popularity of this "CCTV Hosting Men’s Team" was an attempt by CCTV to open a new dialogue with young audiences.

Last year, Zhu Guangquan and others walked into the live broadcast room with goods, and Wang Bingbing became an internet celebrity sought after on social media platforms. The initial stage of the whole crew of "Youth with You 3" was set at the CCTV New Year’s Eve party, and CCTV’s "youthfulness" seemed to be further accelerated.

　

The appearance of "Working Cell" on TV may also be an opportunity to further "open up".

　

　　Guangming Daily reporter Wang Dong

　　When the fans were still immersed in the discussion that Saudi Arabia beat Argentina, the favourite to win the championship, the Japanese team took the lead and beat Germany, another powerful team, 2-1.

　　The same score is 2-1, and the same is a reversal victory. The victories of Saudi Arabia and Japan not only make the qualifying situation of their groups different, but also make the world feel the rise of Asian football.

　　Speaking of the development of the Japanese team, we can’t help but mention an anime work more than 40 years ago: "Football Young".

　　In 1981, Soccer Kid made many Japanese children turn their interest from baseball to football. In 1993, the Japanese professional football league started, which also marked the change of Japanese football from specialization to professionalism, and most of the players were the children who changed from baseball field to football field under the influence of Soccer Young. It was also in this year’s World Cup qualifiers that Japan lost the ball at the last minute and was blocked from the World Cup finals.

　　In 1997, Japan defeated Iran 3-2 at the last minute and qualified for the first time from the Asian regional qualifiers. In the 2002 World Cup in Korea and Japan, the host Japanese team qualified from the group for the first time and reached the top 16 of the World Cup. In the next 20 years, Japan never missed the World Cup finals. What supports the Japanese team to become a frequent visitor to the World Cup is the increasingly strong football atmosphere in Japan and the substantial increase in the domestic football population.

　　How many football people are there in Japan? In 2005, the Japanese Football Association issued the "2050 Manifesto", saying that by 2050, they will win the World Cup and have a football population of more than 10 million. Only five years later, the Japanese Football Association revealed that their football population had reached 4.8 million.

　　In addition to the increase in the football population, in recent years, more young players have gone abroad to join overseas high-level professional football clubs: in the 2010 World Cup in South Africa, 14 of the Japanese team played overseas; 2018 fifa world cup, a total of 18 people in their squad play for European football clubs; This year, 20 players have played for European clubs.

　　Over the years, Japanese football has cultivated a number of players who have traveled to Europe through unremitting efforts, and accumulated experience in fighting against strong teams and high-intensity confrontation skills.

　　In the last World Cup, Japan, which qualified from the group for the third time and entered the knockout stage, met Belgium, the favorite team to win the championship in the eighth final. They once led by two goals and entered the quarterfinals with one foot, but they were finally reversed by the "European Red Devils" with three goals.

　　This time, the Japanese team that participated in FIFA World Cup Qatar 2022 has a stronger lineup in Europe, and their style of play is very advanced. From the match with Germany, we can see that today’s Japanese team is becoming more mature and sophisticated.

　　The victories of Saudi Arabia and Japan are tantamount to a shot in the arm for the weak Asian football as a whole. However, unlike Saudi Arabia’s defeat of Argentina, which is generally regarded as a "shocking surprise", the Japanese team has long regarded defeating Germany and other world powers as the goal before the game, and even threatened to complete a big victory. This is by no means an individual’s imagination, but a reflection of their strength in becoming a football power.

　　40 years ago, in "Young Soccer Players", there was also a scene in which Japan and West Germany confronted each other. In that cartoon, the Japanese team led by Tsubasa Oozora finally defeated the West Germany team led by Schneider. Today, Schneider’s prototype, rummenigge, is only 67 years old, and the story that was regarded as a myth by fans in the past has been turned into reality by the Japanese team.

Author | Fried Hawthorn with Sugar

At 9: 00 pm on the 21st, the number of Tik Tok fans in Liu Genghong successfully exceeded 30 million. Last night, he just released Tik Tok with 20 million fans. Today, all day, Tik Tok, Weibo and other platforms, he even swept the topic list, "Liu Genghong girl" swept the Internet.

This is the fifth day that Xiao Zhou became a "Liu Genghong girl". She believes that "if you don’t lose weight in April, you will be sad in June", and this year, Liu Genghong successfully defeated Yoga, Zumba and keep.

Liu Genghong was a surprise she got in the little red book. "People keep saying that his live weight loss exercise has a good effect," so she tried it. She feels that following Liu Genghong to exercise is interesting, interactive and has a good atmosphere, and time passes quickly. But she is also uneasy, because she doesn’t seem to have the so-called "Liu Genghong girl’s walking posture with the same paragraph", and the crux given by network diagnosis is "nonstandard movements".

This is also the trouble of Paw Paw who just joined the fitness army in Liu Genghong yesterday. I felt very tired at that time, but when I woke up, there was no such thing as "the arm hurts the most", and the incorrect posture became her guess.

Today, # Liu Genghong Burn Fat and Don’t Practice Disorderly # topped the list of topics in Weibo, and the reading volume quickly exceeded 600 million. However, in Xiao Zhou’s view, this is obviously the intentional guidance of the "jealous".There are both red and black, and it is indisputable that Liu Genghong is on fire.

The Liu Genghong effect is rapidly becoming popular in the form of "human-to-human transmission". Last night, the live broadcast in Liu Genghong received a total of 200 million likes, and the number of fans in Tik Tok exceeded 20 million. However, some media reported that his business cooperation offer was "one number a day", and even Zhang Chi (a pseudonym), a business person of the head advertising company, revealed that there are brands that want to be exposed in a 60-second short video in Liu Genghong, and the price is 500,000 yuan.

The market has been speculating about his next stop after he became popular. But this afternoon, Worry-Free Media and Liu Genghong Studio issued a statement.It means that "I want to focus on providing more high-quality live content for fans and friends at present", and I hope that all brand friends will be Hai Han.

With so many fitness instructors, why did Liu Genghong explode overnight? Will "Liu Genghong Girl" still pay for the live broadcast with goods? Can his popularity boost the wave of fitness live broadcast? We also talked with six "Liu Genghong girls" about these issues.

Liu Genghong girl, what are you addicted to?

　

Liu Genghong’s popularity, when it’s the right time, the right place and the right people.

At school, Xiao Zhou was a veteran fan of Jay Chou. Like most people, she knew Liu Genghong and was also a "friend of Jay Chou". Later, in "Where is Dad Going in the Fifth Season", the interaction between him and his daughter Xiao Pufu made Xiao Zhou feel that "his education method is quite good"; Later, she saw him in all kinds of short videos of visiting restaurants.

This is a comprehensive understanding of Liu Genghong’s previous experience. Among the "Liu Genghong girls" who communicate with the entertainment unicorn,"Where is Dad Going?" is the highest frequency word.Of course, there is also his album Rainbow Paradise released in 2006.

But everyone will emphasize one thing without exception:I didn’t pay much attention before.

At the end of last year, Liu Genghong signed a contract with Worry-Free Media and began to bring goods to couples, but the effect was not satisfactory. In February of this year, he took his family to start a live fitness broadcast, but the most famous events were three banned events: armpit hair, chest muscles and medical health. It is also at this time that there is a famous scene of wearing down jackets for fitness that countless people talk about.

However, with so many live fitness broadcasts, why can Liu Genghong explode overnight? What are the commonalities behind the market’s frequent juxtaposition of him and Li Jiaqi? The answers given by girls in Liu Genghong are not exactly the same.

Xiao Zhou likes the atmosphere in the live broadcast room in Liu Genghong, and the interaction between him and his wife makes her feel very interesting.-On the social platform, there are also many people who see the shadow of their exercise in their wives, and she thinks that the reason why Liu Genghong and Li Jiaqi are above all lies in "sincerity"; Claw claw thinks that "this kind of overhead is actually the companion attribute of live broadcast", and to some extent, fitness needs this kind of companionship and "taking you to practice".

Xiaomin has just joined the fitness army, and she enjoys the "fitness adventure" of moving with millions of people at the same time and being able to beat you in the ear at all times like a fitness instructor."Enthusiasm, no sense of distance, mobilizing a person’s desire to buy or exercise cells are all commendable, but in real life, we often lack such friends."

The accumulated national popularity, the dramatic experience of live broadcast, the sweet interaction with his wife, his specialty in fitness, his trivial thoughts in live broadcast, his enthusiasm and sincerity are all extra points.

But this is a process of making heroes in the current situation.

As Xiao Zhou said, the fitness program that can be fragmented after work because of the epidemic was forced to run aground is also the epitome of many "Liu Genghong girls". But in the communication of entertainment unicorns,Many friends who live at home in Shanghai have no intention to join this wave, so it is more urgent to obtain living materials and be able to eat and drink enough.

One notable feature is that the seemingly huge lineup of "Liu Genghong Girls",In fact, most people are still in their infancy.Whether it can persist and the freshness that the anchor can bring have become new considerations. This also means that how long this wave will last will still be a question mark.

The answers given by these Liu Genghong girls who are entertaining unicorn conversations are not optimistic. Xiao Min said, "I don’t like to repeat the same exercise every day"; Xiao Zhou has a clear fitness goal, which is to lose weight and tighten. He also bluntly says that he will keep exercising in the future, but he may not always follow Liu Genghong to practice.

"only jump exercises without goods",

How to realize the road?

　

According to the report of China Entrepreneur, on April 19th, the live broadcast in Liu Genghong gained 2.4 million sound waves, equivalent to 240,000 yuan, almost 10 times that of ten days ago. Personal income soared at the same time, from the brand owner to the huge fan base, are also watching his next stop:Commercial realization.

Liu Genghong joined hands with Worry-Free Media to bring goods for live broadcast at first, but the cumulative result of 9 live broadcasts was 6 million, which was not conspicuous.Will Liu Genghong, who comes from the husband and wife bringing goods, break through in the opposite direction, that is, find the right track and then feed back the goods?

In the media reports, his team once stated: "Now it is temporarily impossible to carry out live broadcast with goods due to the epidemic situation, and the live broadcast content should be adjusted according to the epidemic situation." In other words, the possibility of live broadcast with goods is not completely rejected, but more people still remember Liu Genghong’s slogan of "just jumping without goods".

If Liu Genghong carries out live broadcast with goods, will you go to the top or reject it? Entertainment Unicorn also asked several girls in Liu Genghong about this question, and their answers were actually quite optimistic: most people accepted it. "I can accept the behavior of carrying goods with low frequency" and "acceptable, but whether I will buy or not depends mainly on the products. I rarely buy things on Tik Tok" …

When Xiao Zhou joined the army of "Liu Genghong Girls", he thought about this question. "Although it is online celebrity’s consistent path to cultivate fans and then bring goods,However, he said that the original intention was to make everyone exercise and be healthy. If the live broadcast brings goods, many people may be disappointed, and their credibility will decline. Instead, it is better to develop other ways to realize cash.”。

Her words, perhaps really sounded the alarm for Liu Genghong in the fire. Similarly, some media pointed out that the realization does not mean that there is only one way to live broadcast with goods. Good content is the foundation of commercial realization, while the slogan without goods comes first, and it can also be realized through courses and endorsements in the future.

In addition,"Stealth goods" also became the key word in this process.Tik Tok searches for the same model of Liu Genghong, and golf caps, yoga mats, and even the same model of sneakers, homes and houses in earlier videos have all become the marketing schemes of the brand. A person’s popularity itself breeds various business opportunities.

More intuitively, there are people from all walks of life in the market, from the short video quotation of 200,000 yuan to the soaring short video of 500,000 yuan in 60 seconds. However, this afternoon, Worry-Free Media and Liu Genghong Studio issued a statement, saying that they "received the cooperation and consultation from friends of the brand, but at present, Liu Genghong and the team want to focus on providing more high-quality live content for fans and friends, and hope that you will all be honest."

This is undoubtedly a wise move. Regardless of the fact that liquidation itself is a problem,At present, the accumulation of fans in Liu Genghong is obviously still in the initial stage, but in fact, the loyalty of fans still needs to be strengthened under the upsurge, and cutting leeks in a hurry will only be counterproductive.

However, it remains to be seen how long this "no goods" can last. And it depends on how long Liu Genghong and its fitness live broadcast can be successful.

Is fitness live broadcast a false proposition?

　

Liu Genghong girl, hold the red fitness live broadcast. According to the data of Feigua, in the past week, a number of live fitness accounts on platforms such as Tik Tok, Aauto Quicker and bilibili experienced a large-scale increase. And everyone is watching,Can this wave set off by Liu Genghong really boost the rise of fitness live broadcast?

Fitness is not a new position for short videos. According to media reports, as of December 2021, the number of sports and fitness creators with over 10,000 fans exceeded 60,000; In 2021, the number of sports fitness videos in Tik Tok increased by 134% and the number of creators increased by 39%.

This is not difficult to understand. During the two years of repeated epidemics, fitness institutions and coaches opened up online positions early, which is also the tacit understanding of the industry; With the help of short videos, the fitness content from Pamela, Zumba to shuttlecock exercises, the tuyere is fast and fleeting; Mature fitness anchors have also successfully brought goods in it, such as "Cat Ning’s Counter-attack" with a haircut, which is 4 live broadcasts with GMV of 9.56 million …

As for the live fitness broadcast, according to the self-reports of several "Liu Genghong girls", before that, due to the epidemic, everyone had more or less the experience of online fitness, and in 2020, Xiao Zhou followed anchor online celebrity for a period of fitness because of home isolation. However, following the live fitness exercise is a first-time experience.

In their descriptions, one of the commonalities of fitness live broadcast is:Compared with the traditional online teaching, the live broadcast has stronger companionship, enthusiasm and appeal, and it is easier for people to immerse themselves in it."But he told me to insist" has become the feeling of many girls in Liu Genghong. Not all fitness bloggers are suitable for live teaching, and the explosion of fire in Liu Genghong is not reproducible in large quantities.

From the into the pit process of "Liu Genghong Girl", it is very important to tilt the flow of the platform and the operation of MCN. The full coverage of Tik Tok’s traffic and the strong grass planting in Xiaohongshu have become an important way for Xiaozhou to join the Liu Genghong fitness live broadcast; Then, with the participation of all kinds of big V’s, the "CP for killing people for money" and various hot search topics formed with Li Jiaqi also quickly boosted Liu Genghong’s going out of the circle, among which the handwriting of 51-Worry Media is indispensable.

"Cloud Fitness" is a catchable outlet, but Liu Genghong’s going out of the circle itself is a superposition of multiple factors. Compared with blindly talking about the slogan, what deserves more attention is actually the versatility under the current wave of "cloud fitness": Xiao Zhou affirmed the convenience and free of charge of cloud fitness, but he was also anxious."Many people don’t understand the point of force, and if they can’t do one-on-one guidance, they will easily use the wrong force, fail to achieve the effect, and even backfire."

Xiao Min also agrees with this. The fitness content on the market is all the rage, and there are not a few anchors under the banner of "X days are thin and X pounds", even to attract attention and let obese people jump, but "most people are actually not suitable for strenuous running and jumping.Not everyone is suitable for Liu Genghong’s shuttlecock exercise, but we should learn more popular science and not gain eyeballs for traffic.”。 Paw Paw expressed concern in the house collapse crisis of online celebrity, the star of these two years.

The overnight fire in Liu Genghong has revived the wave of fitness live broadcast. After the short-term powder-up effect and follow-up effect, it is not just Liu Genghong. How to realize reasonable commercial realization and how to make the public "move" more healthily and reasonably are the problems that all practitioners, MCN institutions and platforms behind them have to face.

　　[Major Announcement]

　　Is the winter coming for the mobile phone industry? Xiaomi’s net profit in the first quarter was halved year-on-year

　　After the Hong Kong stock market closed yesterday, Xiaomi Group released its financial report for the first quarter of this year.

　　The data shows that Xiaomi Q1 achieved revenue of 73.35 billion yuan, a year-on-year decrease of 4.6%; The adjusted net profit was 2.859 billion yuan, down 52.9% year-on-year and 36.1% quarter-on-quarter.

　　The gross profit margin in the first quarter was 17.3%, down 1.1% year-on-year and up 0.2% quarter-on-quarter.

　　In Xiaomi’s core mobile phone business, Q1 revenue was 45.76 billion yuan, down 11.1% year-on-year, less than the market expectation of 46.49 billion yuan; Global shipments were 38.5 million units, down 22.1% year-on-year; However, the high-end products of the company continued to advance, and the global smartphone customer unit price reached 1,189 yuan, up 14.1% year-on-year and 3.9% quarter-on-quarter.

　　As for the phenomenon that revenue only fell by 5% and gross profit margin didn’t change much, the company said in its financial report that 425 million yuan was included in the adjusted net profit, which was used for innovative businesses such as electric vehicles.

　　There are no violations in the Indian market, and the relevant departments have lifted the freeze on funds.

　　In the earnings conference call, Wang Xiang, president of Xiaomi Group, said that India is a very important market for Xiaomi, and the company has been the leading local smartphone manufacturer for three consecutive years. From the market point of view, the impact of the epidemic is still there, and India has a high demand for cost performance. The shortage of low-end chips has caused some difficulties to the Indian team and market.

　　According to previous media reports, India claimed that Xiaomi Technology India Pte Ltd was suspected of illegally remitting money to foreign entities, and had seized 725 million US dollars (about 4.8 billion yuan) of assets from Xiaomi’s local bank account.

　　In this regard, Wang Xiang responded that Xiaomi Group is a very legal and compliant enterprise. Taxes and expenditures are carried out in strict accordance with the laws and relevant regulations of the host country, and the data has also been approved by the authorities of the three parties. "Therefore, we believe that there is no violation." "

　　He said that while communicating frankly with the relevant Indian authorities, the company also appealed through legal channels. At present, the relevant departments have lifted the freeze on the company’s 725 million US dollars of funds and will continue to communicate frankly with the Indian side, hoping to reach a consensus.

　　Rush to the hot search! After the ideal, Tucki was also exposed to break the contract with the fresh graduates.

　　On May 19th, Xpeng Motors, a new car-making force, revealed that he was going to join the company after breaking his contract, and he was still a fresh graduate. He once rushed to Weibo to search for the second place. This is the second new energy vehicle enterprise that has been exposed to breaking the contract for school enrollment after LI.

　　According to Sina Science and Technology, a senior student in Guangzhou, Guangdong Province, reported that he was awarded an offer by Xpeng Motors Science and Technology Co., Ltd. through school recruitment last year. Subsequently, an employment agreement was signed with the company. In May this year, the company manpower said that it could not provide jobs because of business adjustment. Wang said that there are more than 20 students who have broken their contracts like him, and the reasons given are various, such as the school is not good, and for example, it is not suitable.

　　Wang said that there are more than 20 students who have been broken up like him. At present, the school recruitment has basically ended, and many students who have broken their contracts can’t find jobs.

　　A number of students who have been terminated have sent messages, and Xpeng Motors will give 5,000 yuan compensation for termination according to the Tripartite Agreement signed with the graduates. Many netizens said that the spring trick has basically ended, and it is really difficult to find a job when the contract is cancelled.

　　At present, Xpeng Motors has not responded to this matter.

　　Haidilao urgently responded to the "customer eating puffer fish poisoning" incident.

　　Recently, a netizen in Chengdu, Sichuan posted that four people from his group participated in the new tasting activity of Haidilao, and were suspected of fugu poisoning, with symptoms such as numbness and dizziness, and related topics quickly rushed to Weibo for hot search.

　　On May 19th, Haidilao responded urgently that the products used in the store were food-grade puffer fish without poisoning risk. After the incident, the stores involved have been investigated. Except for this group of customers, other customers who participated in this puffer fish tasting activity did not report any abnormal situation. According to the hospital laboratory report provided by customers, it is mainly inflammatory reaction, not neurotoxicity.

　　The staff of the Law Enforcement Brigade of the Market Supervision Bureau of Chengdu High-tech Zone said that the incident has been handled, and the specific processing results are temporarily inconvenient to disclose.

　　Haidilao issued a statement saying that the puffer fish series products are exclusively supplied by Zhongyang Group. The artificially cultured puffer fish species, fugu obscurus, has undergone 11 generations of technical improvement and passed the testing of professional institutions for ten years in a row, belonging to food-grade puffer fish without poisoning risk and can be safely eaten.

　　"After receiving customer feedback, the stores involved immediately conducted an investigation. There was no abnormal feedback from other customers except this group of customers in puffer fish tasting activities, and the stores have sealed the tasting ingredients of the day." Haidilao said that the local market supervision bureau went to the store for on-site inspection on May 6 and 19, respectively, to confirm that the relevant product qualifications and inspection reports were complete and no abnormalities were found. Encourage consumers to defend their rights according to law and will fully cooperate with the investigation.

　　Haidilao also said that if there is puffer fish poisoning, it can be detected through the medical test report, and the customer’s medical report shows an inflammatory reaction. In the early morning after the tasting on the evening of May 3, a table of customers said they were unwell, and two of them went to the hospital for examination and treatment. According to the hospital laboratory report provided by customers, it is mainly inflammatory reaction, not neurotoxicity.

　　WHO has listed the KanginoCOVID-19 vaccine in the "Emergency Use List".

　　On the 19th, local time, WHO announced that the adenovirus vector COVID-19 vaccine CONVIDECIA was included in the "emergency use list", which is the 11th COVID-19 vaccine authorized by WHO for emergency use, and it was produced by Kangxinuo () Company of China. The vaccine is a single dose of adenovirus vector COVID-19 vaccine, which can be used for people over 18 years old.

　　Lenovo pushes free browser translation plug-in: real-time translation of movies supports English and Japanese.

　　Reading Japanese and English articles, but also with the help of translation tools, it is more troublesome to encounter videos, and some even have no subtitles. What should I do?

　　Recently, Lenovo launched a voice subtitle plug-in which can be installed in Google browser. It can monitor the sound in the video, support real-time translation and generate movie-level subtitles.

　　The official introduction said: "Chasing British dramas, chasing American dramas, and" raw meat "can’t move? Stay up all night waiting for the press conference but don’t understand? We will help you, support real-time translation and generate movie-level subtitles. The font size can be adjusted, and a variety of font colors can be selected. From then on, there is no pressure to learn English. "

　　In terms of specific operation, when you open the video playback page, this plug-in will prompt you to press the shortcut key CTRL+Q. After opening, a translation interface will be displayed in the page, which can be translated in real time after simple setting. It is reported that the plug-in provides translation in English, Japanese and Chinese.

　　The Q1 revenue of the same journey basically recovered to the pre-epidemic level, but the uncertainty increased in the second quarter.

　　On the evening of May 19th, Tongcheng Travel released its performance report for the first quarter of this year.

　　During the reporting period, the revenue of one-way travel reached 1.72 billion yuan, up 6.5% year-on-year, returning to 96.3% in the same period of 2019; The transaction volume was 32.4 billion yuan, returning to 90.3% in the same period of 2019; The adjusted net profit reached 240 million yuan, a year-on-year decrease of 18%; The adjusted profit margin is 14.3%.

　　According to the same journey, although affected by the epidemic, the bus ticket business grew rapidly. Compared with the same period in 2021, the number of bus tickets increased by more than 170%.

　　It is worth noting that the huge sinking market traffic brought by the WeChat platform has become the key to the profitability of the same journey. During the reporting period, the WeChat applet contributed about 84.1% of the average monthly active users for the same journey; Registered users in non-first-tier cities account for about 87.0% of the total registered users; About 59.8% of the new paying users on the WeChat platform come from domestic third-tier or below cities.

　　However, for the tourism industry, repeated outbreaks began in the second quarter, which generally had a greater impact on the industry. The same journey also admitted that in the second quarter, China was experiencing the most serious epidemic rebound since the first quarter of 2020. In some parts of China, travel activities are stagnant, tourism consumption demand continues to be weak, and the short-term recovery road is full of bumps and uncertainties.

　　Tencent Sports laid off 1/3 employees and cancelled six business groups.

　　On May 19th, Tencent Group announced the adjustment of the organizational structure of the sports business department. The six business groups, namely, basketball operation group, football operation group, comprehensive sports operation group, marketing center, product center/value-added product group, platform R&D center/recommended platform group & platform R&D center/portrait and algorithm group, were all cancelled.

　　According to WeChat official account’s "Sports Big Business" report, Tencent Sports has been abolished by six business groups, with a total number of layoffs of about 100, accounting for 1/3 of the layoffs.

　　Informed sources revealed to the big sports business that the reasons for layoffs can be summarized into three points:

　　First, the number of active users of Tencent Sports APP has not reached expectations;

　　Second, Tencent Sports has invested heavily but has not been able to achieve profitability. However, at the moment when various self-media platforms are popular, it is too low to continue to retain a huge graphic content production team.

　　Third, the domestic sports industry environment has changed dramatically due to the epidemic. The Hangzhou Asian Games, the Chengdu Universiade, the Shantou Asian Youth Games and the 2023 Football Asian Cup have either been postponed or not held in China at all, and there are not enough sports competitions in the short term, which has become the last straw for Tencent Sports to expand the scale of layoffs.

　　However, most of Tencent sports employees who were laid off received N+1 compensation. In addition, business groups with liquidity, such as sports copyright operation group, sports broker, live event group and program group, have escaped temporarily.

　　China Merchants Bank: Appoint Wang Liang as President.

　　China Merchants Bank announced that the Board of Directors held the 40th meeting of the 11th Board of Directors on May 19, 2022, deliberated and adopted the Proposal on Appointing Mr. Wang Liang as the President of China Merchants Bank, and agreed to appoint Wang Liang as the President of China Merchants Bank. The term of office will start from the date when the Bank of China Insurance Regulatory Commission approved his qualification as the president and end on the expiration of the 11th Board of Directors.

　　The share price of Territory Holdings plummeted by more than 80%, and the company responded urgently.

　　On the evening of May 19th, Territorial Holdings responded to its share price crash that day.

　　Territorial Holdings stated that it was not aware of any information that needed to be disclosed to avoid a false market in the company’s securities, or any inside information that was required to be disclosed under Part XIVA of the Securities and Futures Ordinance (Cap. 571).

　　Territorial Holdings stressed that the Group’s operation remained normal and continued to carry out business as usual. The controlling shareholder of the company did not pledge the shares of the company, and there could be no events that led to changes in the company’s control rights.

　　Yesterday, the share price of Hong Kong’s territory holdings plummeted and fell by 83% at the close.

　　[Financial report data]

　　1. Same journey: In the first quarter, the adjusted EBITDA increased by 4.4% year-on-year to 438 million yuan.

　　2. Parkson Group: In the first quarter, the loss attributable to the owners of the company was 30.1 million yuan.

　　[equity change]

　　1.C-LINK SQ: Chairman and Executive Director LingSheng Hwang sold 12 million shares of the company.

　　2. Chizicheng Technology: Liu Chunhe, the chairman, increased his holding of 100,000 shares.

　　3. Fengsheng Holdings: It is planned to place no more than 2.956 billion shares at a discount of 8.26%, and raise a maximum of HK$ 296 million.

　　[M&A for sale]

　　1. Fantasia Holdings: It is planned to sell the residential property development project in Yuecheng District, Shaoxing, Zhejiang Province for 760 million yuan.

　　2. Victory Enterprise: It is planned to acquire the property around the University of Nottingham, UK for HK$ 102 million.

　　[investment operation]

　　1. Lee’s Big Pharmaceutical Factory: NATULAN obtained the drug registration license.

　　2. Fuhong Hanlin: The international multi-center phase III clinical study of Hans-like (Slulizumab injection) combined with chemotherapy and concurrent radiotherapy for the treatment of limited small cell lung cancer completed the first patient administration in China.

　　3 (): The holding subsidiary signed a license agreement for VERI-101, a tumor immune drug.

　　4 (): It is planned to apply for filing and listing of a debt financing plan of no more than 500 million yuan in Beijin Institute.

　　5. National joint resources: We are working hard to explore and develop the freight and logistics industries.

　　6 (): The financial registered capital of COSCO Shipping Group will be increased to 19.5 billion yuan.

　　[Repurchase cancellation]

　　1. AIA: On May 19th, it spent HK$ 162 million to buy back 2.1 million shares.

　　2. JD Health: On May 19th, 655,700 shares were repurchased at a cost of HK$ 30.375 million.

　　3. SMIC: On May 19th, it bought back 4.215 million shares at a cost of HK$ 66.566 million.

　　4 (): On May 19th, it spent 29,581,500 yuan to buy back 349,400 A shares.

　　5 (): On May 19th, 2,694,700 A shares were repurchased at a cost of 10,225,400 yuan.

　　6. ESR: On May 19th, 963,000 shares were repurchased at a cost of HK$ 21.56 million.

　　7 (): On May 19th, it spent 82.93 million yuan to buy back 3.29 million A shares.

　　8. Ketong Core City: On May 19th, it spent HK$ 2.604 million to buy back 1.2 million shares.

　　9. HSBC Holdings: On May 18th, it spent 7.26 million pounds to buy back 1.46 million shares.

　　10. Standard Chartered Group: On May 18th, it bought back 1,182,300 shares at a cost of 6,999,600.

　　11. Guotai Junan International: On May 19th, it spent HK$ 2,186,500 to buy back 2,583,000 shares.

　　[Equity Incentive]

　　1. China Life Group: granted a total of 26 million share options.

　　2. China biopharmaceuticals: The trustee further purchased 9 million shares.

There is only one indicator difference between friendship and love, that is, physical impulse. There is no pure friendship between men and women, but it is just a secret love game. In the name of friendship, people enjoy the privilege of love. Is it scum or true love? The Evolution of Love, which will land on Zhejiang Satellite TV on August 2, throws out these hidden epic love problems and formally attacks the mature young people who want to love but dare not. The Evolution of Love is a light comedy of metropolis love starring Ruoyun Zhang, Crystal, Timmy Xu and Viva. The play tells the story of a pair of ten-year friends, who have been friends for more than ten years, and lover not full’s feelings finally evolved into lovers. This time, Crystal swept the three male gods of Ruoyun Zhang, Timmy Xu and Zhao Dongze, which delighted netizens. In the latest posters and films, the drama has already captured the hearts of many netizens with its fresh and healing style and warm-hearted and profound plot.

Evolve in and out of the play, and become a better self.

Crystal challenged modern drama for the first time after go princess go, from online drama to movie to small screen, and completed a perfect evolution of himself. In this play, Crystal plays a fashionable city girl who is just and courageous in appearance and soft and sensitive in heart. She has contracted three different types of male gods played by Ruoyun Zhang, Timmy Xu and Zhao Dongze. Lufei (Ruoyun Zhang) cat is a warm man’s guardian, Ding Yuyang (Timmy Xu) overbearing president’s love, and Android (Zhao Dongze) caring like a little suckling dog. These three completely different love periods make Ai Norman (Crystal) gradually evolve into a better self and face up to his heart.

Ruoyun Zhang, the leading actor, has always been acting in Yan Yan’s eyes. In recent years, he has produced a lot of works, from the first Snow Leopard to the later The Unintentional Master, Forensic Medicine Qin Ming, Sparrow, and Sky City in Kyushu … He stood out among the new generation of actors by his excellent acting skills, and his plasticity can be seen. Lu Fei, played by Ruoyun Zhang this time, is not so much a role creation as an evolution of Ruoyun Zhang’s acting skills. Lu Fei’s truth and nature are very much like someone around us. He guards his beloved person without reservation in the name of a friend. He is cautious but gentle and determined, sensitive and fragile but hidden in his heart. He is destined to be a distressing role.

Familiar with anxiety and love problems, because love resonates.

In recent years, film and television works with love themes have always been more general than profound, more romantic than realistic, and more sensory stimulation than value discussion. At the moment when the audience is tired of the aesthetic appreciation of love dramas, Zhejiang Satellite TV’s Love Evolution presents the realistic theme of urban mature love, paying attention to the emotional joy and anxiety of urban mature men and women, which is quite a big surprise.

"When we reach a certain age, when we find that we are being chased by time, Alzheimer’s disease will come." As a mature man and a mature woman with Alzheimer’s syndrome, facing love and life, she looks orderly while chasing, but in fact she is nervous. Ai Norman’s love choice, confusion and confusion, is the crux of love that most urban mature young people are facing at present. Lover not full’s emotional state is the lost zone in most relationships between men and women. This drama shows us that the love of urban mature youth in the new era is not a simple idol drama, but a little bitter and helpless, searching and suspecting, and finally finding themselves and love.

In addition to the plot enough to resonate with the public, the production team of "Love Evolution" is enough to reassure the audience about the quality of the drama. It is reported that the play was produced by the famous Xinli Media team, with Huang Lan, the gold medal producer, and Xu Di, the best supporting actress in Hundred Flowers Award, joining in. I look forward to it!

In addition, at 14: 00 this afternoon, Zhejiang Satellite TV will hold a conference on "Love Evolution", which is unique in content and theme. With the background of returning to the campus classroom, it strives to give the public an interesting realistic love evolution lesson. I believe there will be more wonderful stories to impress us.

Love, let us become better people! This summer, starting from August 2nd, I will watch Love Evolution at China Blue Theater of Zhejiang Satellite TV at 19:30 every day, and evolve into a better self!

On July 18th, HUAWEI nova 3 new product launch conference was held in Shenzhen Universiade Center. As the global spokesperson of Huawei nova, Jackson Yee witnessed the birth of Huawei nova 3, the third generation flagship mobile phone of Huawei Nova, together with the fans present. Hua Shao, who is known as "China’s first quick talker", served as the host of this new product release, and the relaxed and cheerful interaction brought many highlights to the conference.

At the beginning of the conference, Jackson Yee lit the audience with a hot dance, and then went on stage to make a call for the endorsement mobile phone nova 3, and shared the experience of using HUAWEI nova 3 with Huawei users all over the world. He said that HUAWEI nova 3 mobile phone is both a face value school and a strength school. He not only has a soft spot for primrose gold color matching, but also is very interested in poster-level selfie function.

The conference also released an advertising video of the new HUAWEI nova 3. In the video, Jackson Yee holds a brush and doodles nova in his eyes on a glass drawing board. He highlights the fashion trend and youthful vitality of Huawei’s nova brand with bright color matching and unconstrained creativity. To the surprise of the media present, the last painting of Jackson Yee’s graffiti was the pattern on the invitation letter received before the press conference, which solved the mystery of T-shirt eggs in the invitation letter of the press conference.

At the press conference, He Gang, president of Huawei’s consumer mobile phone product line, presented him with a special gift-a 2-meter-high selfie poster. It is understood that this poster comes from a selfie taken by Qianxi with Huawei nova 3. After the photo was printed into a huge poster, the details of the picture were still clearly visible, which caused the audience to feel that "it is a poster-level selfie phone". Finally, He Gang took a photo with Jackson Yee and all the fans with HUAWEI nova 3, which proved the poster-level selfie effect of this mobile phone.

Jackson Yee, as a representative of the national idol after 00, has great international influence, not only because of his good reputation for humility and hard work, but also because of his high standards and strict demands on himself. He is a rare young strength faction, which coincides with Huawei’s nova brand, which is also a high-profile strength faction.

As an emerging flagship less than three years after its birth, Huawei nova has been committed to creating high-quality, high-value smartphones for young users, and has captured a large number of loyal fans with its strength, and its sales volume has steadily increased to tens of millions. This time, HUAWEI nova 3 has released four color matching versions: Primrose Gold, Light Ai Lan, Bright Black and Blue Tan Zi. No matter which color version has outstanding face value, the configuration of 24 million HD four shots is even more sincere. I believe that with the influence of Jackson Yee, the spokesman, among the young consumers, HUAWEI nova 3 is bound to become a fashion weapon for the younger generation this summer.

　　At about 11:20 today (March 19th), a vehicle collided with a pedestrian in the campus of Taizhou Vocational and Technical College, Zhejiang Province. According to the online video, nearly 10 students were injured to varying degrees. At present, the driver of the accident has been under the control of the police, and the injured students were taken to the hospital for treatment at the first time. Taizhou Public Security Bureau is investigating the incident. The reporters at the reception desk will also continue to pay attention.

Zhengzhou, China, March 20th (Reporter chenchen, correspondent of Xiasha) Hu spicy soup, red dates, pepper chicken … Recently, these well-known Henan specialty products appeared on several flights departing from Zhengzhou, allowing the vast number of passengers to taste the authentic taste of Henan at an altitude of 10,000 meters.

The reporter learned from Xiangpeng Airlines that recently, Xiangpeng Airlines has equipped a variety of special products such as authentic Henan cuisine and handicrafts on flights from Zhengzhou to Lhasa, Guiyang, Quanzhou, Changchun and Korla, which not only improves the service level and passengers’ flight experience, but also opens up markets for local special products and serves local economic and social development.

Passengers can not only taste authentic Henan delicacies on the flight, but also provide more choices for the tourists, such as "Elephant Central Plains Fridge Magnet", "Four Gods Clouds and Qi Map Enamel Lacquered Fridge Magnet" and "Four Gods Guarding Paper Carved Lamps" with Henan historical and cultural characteristics, so that they can feel the cultural and artistic charm at an altitude of 10,000 meters.

According to the relevant staff of Xiangpeng Airlines, giving full play to the advantages of air transportation and integrating local culture and special products into cabin service can not only enhance the passenger’s flight experience, but also play a positive role in promoting the cultural inheritance and development and helping to release the new vitality of the local special product market.

It is understood that in recent years, Xiangpeng Airlines has continuously increased its transportation capacity and route network development in Henan, and set up Zhengzhou operation base to actively help the development of aviation in Henan. In the upcoming civil aviation summer season on March 31st, Xiangpeng Airlines plans to fly 11 routes in Zhengzhou, including many popular routes from Zhengzhou to Korla, Urumqi, Kunming, Guiyang and Chengdu Tianfu. Among them, the Zhengzhou-Sanya route is scheduled to go around on March 31 to provide passengers with more travel options. At the same time, Xiangpeng Airlines upgraded its service on all routes, providing 20 kilograms of free checked baggage allowance for economy class passengers. The standard of hand luggage is consistent with that of domestic full-service airlines, making passengers travel more convenient and comfortable.

In addition, Xiangpeng Airlines also launched a boutique route from Kunming to Zhengzhou to provide passengers with a better ground and air experience. There are 3 to 4 flights a day, forming a reasonable flight wave in the morning, middle and evening to meet the diversified travel needs of passengers.

Special feature of 1905 film network The voice of the classics will remain forever!Starting from July 25th, the movie channel’s midsummer nostalgia series "The Golden Songs of the Years in the Movie".We have carefully prepared more than 15 classic films for you, including the voice of the times from the 1950s to the present, and each song is a classic among the classics.What kind of memories will you recall when you hum these melodies again?

The pride of defending the country in the 1950 s

Diary of a nurse

"Little Swallow"

"The little swallow wears flowered clothes and comes here every spring. I asked the swallow why he came, and the swallow said that the spring here is really beautiful."

This well-known old song "Little Swallow" is the theme song sung by actor Wang Danfeng in the first nurse-themed film in New China.

At that time, this song was as well known as the movie. Once the film was released, it was deeply loved by the masses, and almost everyone could sing the interlude in the film.

Nowadays, the song "Little Swallow" has already become a classic children’s song widely sung, accompanying generation after generation to grow up.

Shangganling

"My Motherland"

"A big river has wide waves, and the wind blows rice and flowers on both sides."In 1956, the song "My Motherland" led by the heroine Wang Lan (ornaments) became a movie-watching memory of a generation.

Liu Chi, the composer who wrote My Motherland, said: "I hope this song will spread all over the country with the performance of the film, and it will be well-known to all women and children and will last forever. After several years, this film is no longer performed. As long as you sing this song, you will think of the moving scenes in the film and miss those heroic volunteers! "

Qiao Yu’s lyrics, with the most unpretentious language and sincere and deep feelings, let us remember the infinite love and heroism of volunteer soldiers for their motherland and hometown.　

Five golden flowers

"butterfly spring side"

"Flowers wait for butterflies to collect honey, and A-mei waits for lovers."As the pioneering work of the new China musical, it was sold out for several months after its release, and was shown in more than 40 countries, which was very popular.

At that time, he was only 17 years old. With the corner of the golden flower in the movie Five Golden Flowers, he became the idol of countless fans.

Among them, the song "The Edge of butterfly spring" written by Jinhua and A Peng as love songs spread all over the streets in that year, and still reverberates in the hearts of the older generation.

Flying tigers.

"Play my beloved pipa."

"Play my beloved pipa and sing that touching song."Using the typical tones of Shandong folk songs, this song "Play My Beloved Pipa" has made many people deeply empathize with the feelings and revolutionary enthusiasm of Chinese sons and daughters.

A song "Play My Beloved Pipa" made flying tigers’s heroic deeds of anti-Japanese war famous all over the world, which has been passed down to this day. Even in the movie, he was re-interpreted by the starring role.

The Story of Liubao

"sunny day in 1999"

Movies depicting love stories of active servicemen were rare at that time.

The film does not focus on describing large-scale battles, but focuses on the personal emotional life of soldiers, showing the romance and warmth that are rare in the war.

The beautiful pictures of windmills, willows, Banqiao and canoes in the water town of northern Jiangsu, coupled with the theme song "Sunny Days in 1999", let us remember the lofty and beautiful love of revolutionary soldiers and the beautiful scenery of the water town in the south of the Yangtze River.

The sound of burning passion in the 1960 s

Heroes and children

"ode to the hero"

"Why is the battle flag picturesque, and the hero’s blood dyed it red? Why is the spring always there, and the hero’s life blooms?"

The theme song "Ode to a Hero" is stirring, very sonorous.Whenever "Ode to Heroes" is sung, we can see the glorious images of Wang Cheng clutching the explosive barrel and Wang Fang singing in the war, reminding us not to forget history and heroes.　

Red women soldiers

"women soldiers Liange"

"Forward, forward, soldiers have heavy responsibilities and women have deep grievances."

In order to compose the music in Red women soldiers, the composer Huang Zhun spent three or four months before and after, went to Hainan three times, went deep into the alpine jungle, visited the surviving "women soldiers" soldiers and the places where they fought and lived in the past, and collected a large number of Hainan local music, including Hainan operas and folk songs, from which he gained inspiration of musical style.The spirit of Red women soldiers is the banner of women’s liberation movement.

The crisp, majestic and powerful theme song "women soldiers Liege" has been selected as one of the 100 golden songs in China movies for more than half a century, and it is still popular today.

Eternal life in fire

"Embroidering Red Flag"

"Thousands of feelings, great love, turned into a Venus embroidered red flag."

Jiang Jie, as the representative of the female group, sang songs of integrity, which left a deep imprint on the hearts of audiences and readers from generation to generation.According to classic legend, the heroic spirit lasts for a long time; Light and shadow flow, and the red gene is passed down from generation to generation.

The "Red Rock Spirit" lives forever in the fire with the sound of classics.

Third Sister Liu

"Folk songs are like spring water."

The film that combines music and scenery is the first music and scenery film in China.

The film "Sanjie Liu" is based on the story of a generation of song fairy Sanjie Liu.Qiao Yu, who is known as a master of ci, and Lei Zhenbang, a famous composer in New China, wrote more than 30 songs for the film and won the Best Music Award in the 2nd Hundred Flowers Award.

The first song is like a spring water that sings the wishes and ideals of the working people and moistens people’s hearts.

Honghu Red Guard

"Hong Hushui waves"

If the songs in the movie "Sister Liu" represent Guangxi ethnic customs, the songs in the movie are symbols of Hubei folk songs.

Honghu Lake is also a hot spot for revolution. This was once one of the centers of the national agrarian revolution.A song of Hong Hushui, which has lasted for generations.

Classic aria in films such as Hong Hushui, Beating Waves, What a Beautiful Battle, Seeing that all the toiling people in the world are liberated, No Tears, No Sadness, Song of the Red Guards, etc., have been well-known so far and evoked many revolutionary feelings and memories.

The visitor on the iceberg

"Why are flowers so red?"

At that time, an old movie evoked many people’s yearning for the Pamirs.

A song "Why Flowers Are So Red" tells the story of the hardships and hardships experienced by border guards, and how many people yearn for a better life and sincere love.

This song "Why Flowers Are So Red", which is played by Dutar and other musical instruments, is original and rough, melodious and simple in tone, which appropriately creates a sad and romantic atmosphere for the film and makes the film more legendary because of the music.

This song is the password for the older generation to transmit love when they are in love, which shows its rich charm and unique charm.

Melody of praising the motherland in the 1970s.

Sparkling red star

"Red Star Song"

"The red star shines brightly, the red star is bright and warm-hearted, the red star is the heart of the workers and peasants, and the glory of the party shines for generations."

In that era when model operas were popular, The Sparkling Red Star brought people a brand-new experience and quickly became popular all over China.

The song called "three reds" in the film — — Red Star Song, Red Star Follow Me to Fight, and Yingshanhong are all widely sung.After years of repeated elutriation, it still lasts forever and becomes one of the symbols for people to recall the past.

Little flower

"velvet flower"

"There is a beautiful flower in the world, and that is youth spitting youth. Clashing hard bones and blooming flowers, blood from Li Li dyed it red … …”

Two songs in the film that won the 3rd Hundred Flowers Award Best Music Award added a lot of color to the film.A "Sister Looking for Brother’s Tears" and a "Eddy Flowers" made many audiences cry.

Xiaohua turned grief into a revolutionary force, unswervingly embarked on the spirit of the revolutionary road, exuded the dazzling light of lofty ideals and firm beliefs, and gave people strength.　

The expression of trivial matters in life after the 1980s.

"It’s a long way to go, and it’s difficult and dangerous to sprinkle camel bells all the way."

When he directed and starred in the film in the 1980s, he was determined to pour out his war friendship with a moving song from the beginning. Camel Bell came into being.

"The lover will never come again after parting, sitting alone and looking out of the world."

The song "The Love of My Life" in the movie that came out in 1995 is the love of my life.

"Love is just a word. I will only say it once. You know I will only express it with actions."

On July 30, 1999, the song "Love is One Word" in the movie is the deep affection between mother and son of Aquilaria sinensis.

"When a ship sinks to the bottom of the sea, when a person becomes a mystery. You don’t know why they left, but that goodbye was his last sentence. "

The debut film, which was released on July 24th, 2014 for eight years, seems to be more famous than the film in its episode of the same name, which describes the mood of contemporary young people wandering around the world very appropriately.

An era, with the brand of an era, condenses into eternal memory.These classic songs of different ages represent our youth and blood in different ages.

Let’s turn over the chapter of memory, review the classic songs of the times, and recall those once moved.In August, "The Golden Melody of the Year in the Movie" will also welcome the classic translation unit, so stay tuned!

a program parade

July 25-29 at 10:15.

On July 25th, Sparkling Red Star

On July 26th, Diary of a Nurse

On July 27th, "Heroes and Children"

On July 28th, Shangganling

On July 29, "See you later"

August 1-5 at 10:10.

August 1 "Lotus Lantern"

On August 2nd, The Great Sage of a Chinese Odyssey Marries.

On August 3rd, Red women soldiers

On August 4th, Third Sister Liu

August 5 "Five Golden Flowers"

8:00 on August 8-12.

August 8 th

On August 9th, Little Flower

On August 10th, The Visitor on the Iceberg

On August 11th, Honghu Red Guard

On August 12, The Story of Liubao

* Please pay attention to the daily program preview for the specific broadcast time.

　　Wuhan Evening News (Reporter Cindy Wei correspondent Zhang Peng Wang Chen) Fanhu intersection in Wuhan used to be a "frequent visitor" of the top ten congested sections in Wuhan, but this year there is no congestion alarm, because it has become not only able to intelligently perceive the traffic volume, but also can intelligently control the traffic lights, and can be intelligently induced through the variable signal screen. It is called "the smartest intersection in Wuhan".

　　On the 22nd, the reporter learned from Wuhan Traffic Management Bureau that after the renovation of Fanhu Road intersection of Qingnian Road by using the intelligent intersection control system, the saturation of the three entrances in the north, south and northwest of the intersection was reduced by 13% on average, and the queue length was reduced by 12.7% on average, which effectively improved the traffic efficiency of the intersection and ensured the smoothness of the intersection.

　　According to the relevant person in charge of Wuhan Traffic Management Bureau, before the upgrade of wisdom, Fanhu Road intersection of Qingnian Road was the intersection of two expressways, with a peak hour traffic volume of about 10,000. The intersection is 400 meters away from Huaihai Road intersection and less than 800 meters away from Hankou Railway Station. The hoarding capacity of the road section is seriously insufficient, and the intersection often overflows in line. The traffic in the north-south direction of Huaihai Road intersection is over-saturated, and the two intersections are in a state of congestion for a long time.

　　In view of the situation at Fanhu intersection, the traffic control department started the intelligent intersection control system, and changed the road name warning signs, lane separation indication signs and signal lights into variable signal screens. When the traffic monitoring equipment at the intersection finds that the vehicles heading for Hankou Railway Station are overflowing, it will feed back to the signal in time, and adjust and optimize the intersection release scheme in minutes, and adjust the original two left turns and two straight lines of Changqing Road to four straight lines for alternate release, and control the vehicles to bypass and divert through Machangjiao Road and Xinhua Road.

　　When the traffic monitoring equipment finds that the vehicles in the direction from Huaihai Road to Fanhu Road on Youth Road reach the "congestion value", it can adjust the variable lane allocation in real time, optimize the traffic organization scheme and signal timing, and divert the traffic flow at Huaihai Road intersection into the intersecting secondary and branch roads such as Machangjiao Road, Xinhua Road and CBD area roads for bypass and diversion, thus alleviating the pressure on the main line.

　　Not only that, in the past, traffic facilities such as intersection signals, signs and variable lanes were all independent individuals. For intersections with long-term queue congestion, only drivers or on-site police can find them. After feedback to the traffic control department, after on-site investigation, the science and technology department will optimize the timing and the order department will optimize the lane distribution. At the end of the on-site construction, the optimization period will take at least 5-10 working days.

　　After intelligent transformation, the traffic control department set the daily lanes of Fanhu intersection as: left turn, straight line and straight right. When the real-time traffic monitoring system finds that the left-turn queue is too long, adjust the second lane to straight left to increase the left-turn traffic efficiency; If a left-turn vehicle overflows, a temporary ban on left-turn will be taken to avoid hanging at the intersection.

　　In order to let the driver know clearly about the intersection, the traffic control department has set up clear, eye-catching and complete luminous signs at the intersection, so that the driver can clearly know the real-time traffic situation at the intersection ahead. At the same time, Wuhan traffic police also push real-time traffic information of intersections to navigation or car screens through in-depth cooperation with navigation operators and car manufacturers, so that drivers can receive relevant information at the first time.