On the car home Changchun Discount Promotion Channel, we are pleased to announce that a discount promotion is under way! This eye-catching model is now on sale in Changchun area, and it has brought incredible discounts. The highest discount reaches 10,000 yuan, and the lowest starting price is only 219,900 yuan. If you are interested in this model, it’s time to seize the opportunity and click "Check the car price" in the quotation form to get a higher discount!

Zhiji LS6 is an SUV with highly recognizable appearance. Its front face design adopts bold and unique lines, and the air intake grille is decorated with a large area of chrome plating, which makes the overall style look very luxurious. The side lines of the car body are smooth and have a strong sense of lines, which left a deep impression on people. The rear part of the car adopts a highly technical design, and the taillights adopt a penetrating design, which highlights the pursuit of technology by Zhiji brand. Overall, the exterior design of Zhiji LS6 is excellent, which shows the brand’s personality and luxury, and it is a very attractive model.

Zhiji LS6 is a medium and large SUV, with a body length, width and height of 4904mm*1988mm*1669mm and a wheelbase of 2950mm, providing a spacious interior space. The body lines are smooth, showing a sense of movement and strength, and the car side lines are simple and full of tension, highlighting the car’s sense of fashion and sports. Tyre size is the front wheel of 235/50 R20 and the rear wheel of 255/45 R20, which makes the vehicle perform well in handling and stability. The rim design is simple and fashionable, with the color of the car body, showing a unique visual effect. At the same time, the front track is 1698mm and the rear track is 1707mm, which provides better handling and stability for the vehicle.

The interior design of Zhiji LS6 is full of modernity and technology, and adopts a simple and atmospheric style. The steering wheel is made of genuine leather and feels comfortable. The position adjustment is manual up and down+front and rear adjustment, which is convenient for drivers to adjust according to their physical needs. The central control screen has a size of 26.3 inches, supports voice recognition control system, and can control functions such as multimedia system, navigation, telephone and air conditioning, making it easier for drivers to operate vehicles. The front and rear rows are equipped with Type-C and USB interfaces, which are convenient for passengers to charge. The front row is also equipped with a mobile phone wireless charging function. The seat is made of imitation leather and genuine leather. The main driver’s seat supports various adjustment modes, such as front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way). The co-pilot seat supports front and rear adjustment, backrest adjustment and height adjustment (2-way). The front seat is also equipped with heating and ventilation functions, and the driver’s seat also has electric seat memory function. The backrest of the second row of seats can be adjusted, and the rear seats can be laid down in proportion to provide passengers with a more comfortable riding experience.

The engine of Zhiji LS6 has a maximum power of 231kW and a maximum torque of 450N·m, which is enough to meet the daily driving needs. The power output of the engine is stable and the acceleration is rapid, so that drivers can enjoy a carefree driving experience. At the same time, the engine of Zhiji LS6 also has the characteristics of high efficiency and energy saving, providing users with a more economical and practical driving experience.

As a newly listed model, Zhiji LS6 has stylish appearance, spacious and comfortable space, and its intelligent system is also very good. However, as car home car owners said, the intelligent driving system still needs to be continuously improved and upgraded to provide a safer and smarter driving experience. In addition, high-speed and loop driving is very easy, making people feel comfortable. In terms of interior, the grade sense of Zhiji LS6 is much stronger than that of Tesla, which makes people feel very advanced. It is worth mentioning that the urban endurance achievement rate is very good, reaching 480 kilometers, but the high-speed power consumption is slightly higher, only 320 kilometers (120 per hour). Overall, the Zhiji LS6 is very cost-effective, and it is worth buying.

1905 movie network news On June 16th, a press conference was held at the 25th Shanghai International Film Festival, attended by the director and screenwriter.

In this new work, Yoji Yamada and completed the tenth cooperation. As a middle-aged man whose work and life are in a mess, he went to Tokyo to visit his mother on the verge of divorce from his wife. His mother’s great changes made him very confused. After getting to know him gradually, he began to find something he hadn’t noticed before.

"Hello, Mom" has been nominated for the best film in the 25th Shanghai International Film Festival, which has aroused the expectations of fans.

　　Entering the Expo+Live Broadcasting with Goods: Opening a New Mode of Sino-Italian Cooperation "Enjoy Buying Good Things Without Leaving Shanghai" List of Founders

　　Xia Yongmin, Ding Yong, Song Jianing, Sun Yufeng, Yin Xiangfeng, Jin Jing, Ao Danna, Hu Minwei, Zhang Tiansong, Fan Xun, Ma Yantong, Liu Yizhong, Gao Yuxin, Wang Yongxia, Yang Xiaodong, Admiralty, Yan Xi, Xu Yanmin, Yang Xiaolan, Yu Jiang, Yin Xiaotong. SHCHEPIN KONSTANTIN, Li Juyuan, Zhao Xin, Li Junze, Gao Ning, Zhou Nan, Xie Chengcheng, Xia Ming, Wang Botao, Dani, Zou Nan, Wu Xinxin, Blair, Mou Chao, Dai Wei, Liu Liyuan, Zhao Zhijin, Liu Bin, Wang Yang, Wu Mengyu, Liu Na, Li Yu, Hai Xinjie, Cui Hewen, Li Yu.

　　Entering Bo+Live Broadcasting with Goods: Opening a New Mode of Sino-Italian Cooperation "Enjoy Buying Good Things Without Leaving Shanghai" QR Code

　　Entering the Expo+Live Broadcasting with Goods: Opening a New Mode of Sino-Italian Cooperation "Enjoy Buying Good Things Without Leaving Shanghai"

　　Video 1

　　News broadcast host: Kang Hui.

　　My biggest feeling is that every product in Italy has a particularly strong flavor of life, whether it is luxury or daily necessities, it reveals an attitude of Italians towards life: they love life extremely, and they will enjoy and discover the beauty in life bit by bit. Life needs to be poetic, and people’s intentions towards life are the greatest charm of Italy.

　　Video 2

　　It is very meaningful to be able to bring more good things from all over the world to everyone during the epidemic. What I am best at is beauty, but I prefer to try some fashion and clothing (live broadcast with goods). I think we can cooperate with some Italian brands with ingenious craftsmanship.

　　Video 3

　　Geraci, former Italian Deputy Minister of Economic Development

　　I must say, this is a very important activity, which is helpful to promote Italian products in China market, and it is very important for food, fashion and other Italian brands. Especially considering that China International Import Expo(CIIE) is also held in the same period, this is very important for the difficult global economy at this stage. Therefore, this activity is encouraging. I want to tell our audience that the e-commerce market in China accounts for more than one third of the total market share, exceeding 33%, and the growth rate has reached 15%. Therefore, e-commerce in China is an opportunity that Italian manufacturing must seize.

　　Video 4

　　General Representative of Italian Foreign Trade Commission (Shanghai) Ma Shixiang

　　China International Import Expo(CIIE) plays an extremely important role in strengthening the political and economic relations between China and other countries. This kind of online activity held in cooperation with China International Import Expo(CIIE) can provide a platform for many China people who are not in Shanghai to learn about China International Import Expo(CIIE), so I sincerely thank the organizers for promoting economic cooperation by holding this event.

　　Baiwan mobile phone without a word?

　　This is not a joke, but a well-known manufacturer’s "black technology" shown to visitors at his own technology conference — — Flexible screen equipment still in the prototype stage.

　　One of them is a foldable and deformable mobile phone, which is a 7-inch tablet computer when surfing the Internet, watching dramas and sending and receiving emails. When you want to make a phone call, just fold it in half and it will become a smart phone of about 5 inches. The other is a flexible bracelet-like device, which unfolds into a 4-inch straight mobile phone and turns into a watch in seconds after curling.

　　Flexible and foldable, this is the flexible screen favored by terminal manufacturers recently. Recently, many mobile phone manufacturers have shown smart phones with flexible screen design to the outside world, and several large display manufacturers have announced that they will realize mass production of flexible screens this year.

　　So, what is a flexible screen? Why are flexible screens sought after? What changes will it bring to people’s lives?

　　What is a flexible screen?

　　Display screen with plastic as substrate and OLED display material.

　　"Flexible screen is the abbreviation of flexible display screen, which is an innovative breakthrough realized with the change of display technology, mainly the development of OLED technology." Wang Dawei, vice president of BOE Technology Group and head of the flexible technology team, told the reporter that traditional display screens all use glass as the substrate material, and then add various functional layers or components such as triode array, liquid crystal or luminescent layer on this substrate material; Flexible screen is a display screen made of plastic as substrate material and various functional layers or components.

　　"Glass is difficult to bend and fold, while plastic can bend at will, so flexibility is opposite to rigidity, mainly because the substrate material is different." Wang Dawei said that he showed the reporter samples of BOE’s flexible screen — — Plastic film with a size of about 5.5 inches and a thickness of about 1 mm. The reporter weighed it gently. In addition to being light and thin, it is no different from ordinary film in appearance, and it is easy to fold and bend. But after connecting the circuit signal, this film instantly lights up like a mobile phone screen.

　　According to reports, at present, most of the commonly used computers, color TVs and mobile phone displays use liquid crystal display technology (LCD), and the LCD itself cannot emit light, so complicated components such as backlight, polarizer and color filter film are needed, and the thickness of the screen is difficult to reduce.

　　Wang Dawei made an analogy. The common LCD screen is like a sandwich with two pieces of glass sandwiched between them. The liquid crystal can adjust its brightness, but it needs a light-emitting component to provide backlight, so as to realize color display.

　　Different from liquid crystal display technology, OLED display technology realizes the self-luminescence of display materials. In BOE’s laboratory, the reporter saw these new display materials — — White powdery solid placed in bottles and jars. "These are luminescent materials, and different arrangements and combinations will emit different lights such as red, yellow and blue." Wang Dawei introduced that each of these powders is more expensive than gold, and the most expensive is 10,000 yuan a gram. Because of the self-luminescence, the display screen made of OLED technology no longer needs backlight, color filter and other components, and these display materials are very thin, and OLED display screen is much thinner than LCD display screen.

　　"LCD displays need two glass substrates, and OLED displays only need one substrate material as the bottom layer. The display material evaporated on the substrate can make the screen glow. Changing this substrate material from glass to plastic film becomes a flexible screen that can be bent and folded. " Wang Dawei further explained that OLED technology can be applied to both plastic substrates and glass substrates; While LCD can only be applied to glass substrates.

　　What changes will the flexible screen bring?

　　In the future, the screen will change at will, "display" will be everywhere, and the display screen may be embedded in clothing and jewelry.

　　So, what are the characteristics of the flexible screen besides being bendable?

　　According to experts, the flexible screen using OLED technology is not only thinner in size, but also lower in power consumption than the original device, which helps to improve the endurance of the equipment. At the same time, the contrast is higher, and it has better performance in color brightness and clarity. The flexible screen can also be stretched by external force to achieve the effect of curling and stretching, so that the size can be switched at will without affecting the display clarity. In addition, due to the use of plastic substrate, the durability of flexible screen is higher than that of previous screens, which can reduce the probability of accidental damage to equipment.

　　Therefore, as soon as the concept of flexible screen was introduced, it was enthusiastically sought after by the market.

　　The flexible and foldable screen, coupled with low energy consumption, gives terminal manufacturers a huge imagination space and will also bring all kinds of brand-new changes to people’s lives. This is not only reflected in the field of mobile phones, but also in home TVs, notebook computers, car monitors, wearable devices and so on.

　　In the future, our computers may be thinner and more portable. At present, some scientific and technological enterprises have demonstrated new computers based on flexible screens. This computer screen can be automatically rolled up with one button, and it is as easy to carry around as a pen. Coupled with a soft, lightweight, flexible and ultra-thin transparent keyboard that weighs only a few grams, the reporter wants to abandon his laptop that weighs one kilogram in minutes.

　　Our car space may be more spacious in the future. Because the flexible display screen can better fit the complex space inside the car, the central control area of the car does not have any redundant physical buttons, but integrates the interactive design of display, buttons and so on. Imagine that when the heavy center console in the car becomes thinner, people’s space in the car will inevitably increase a lot.

　　Our home life may be more intelligent in the future. The flexible screen makes "display" everywhere. When the screen is attached to the water cup, the networked display will report your health data every day when you drink water. When the screen is attached to the refrigerator, without opening the refrigerator door, the display screen will tell you what to cook today … … The size of the big color TV on the wall should be larger. When you don’t want to see it, you only need to press a button, and this color TV that occupies the whole wall will be rolled into a painting axis. In some manufacturers’ designs, flexible display screens can even be embedded in clothes, backpacks and jewelry.

　　In addition, because OLED can emit light by itself and consume less energy, in the future, our smart products such as mobile phones and computers may be able to be recharged for several days.

　　Of course, the industry expects that the application of flexible screens in real life will still start with small and medium-sized screens. Smartphones and wearable devices with flexible screens will appear in people’s field of vision earlier. In fact, among the smart phones released by Samsung, Huawei and other mobile phone manufacturers last year, some screens have realized hyperboloid bending, that is, small bending at the edge, which can be regarded as a prelude to flexible screen smart phones.

　　When can I see the flexible screen?

　　Existing enterprises can mass-produce, and will see the first flexible screen mobile phone this year.

　　So, what is the research and development status of flexible screen?

　　According to experts, since the display industry is mainly concentrated in East Asia, China, Japan and South Korea have the strongest technical strength in research and development. Flexible screen technology is the leading enterprise in the world, such as Samsung and LG. Samsung has been involved in the field of flexible screens earlier, and has a strong technical research and development force. At present, it has achieved mass production of small and medium-sized flexible displays. The United States, Japan and other countries focus on the upstream of display technology — — Research and development of new materials and equipment.

　　According to reports, the research and development of flexible screen is closely related to the development of OLED technology. OLED devices were first realized in the laboratory by Chinese-American professor Deng Qingyun, and the R&D boom started in 1980s. However, due to the complex process and low yield, researchers from all over the world have worked hard for more than 20 years to solve the technical bottleneck in recent years, making OLED realize industrial production.

　　Only display materials are not enough, and the research and development of flexible screen needs to break through the important processes of flexible display technology, such as flexible substrate production, OLED luminescent layer preparation, film packaging and peeling. After that, it will take at least one or two years to complete the detailed integration of various processes.

　　"From glass substrates to plastic substrates, all the processes involved must be redesigned and the materials used must be re-selected." Wang Dawei gave a simple example. Glass and plastic bear different temperatures, so the corresponding design should be changed. As far as the research and development of flexible screen itself is concerned, more than 100 new materials and equipment are needed.

　　It is not easy to get every new material. "At present, the traditional conductive materials used to realize the touch function of the mobile phone screen can not be bent with a small radius of curvature, and it is extremely easy to break. The conductive material based on nano-silver technology can be bent for tens of thousands of times without breaking, and the conductive performance has hardly changed, which is very suitable for touch application of flexible display products. " Cao Yu, head of C3NANO’s business in China, told reporters that the conductive material of nano-silver wire they promoted in China was successfully developed in the laboratory by Bao Zhenan, an academician of the American Academy of Engineering and a professor at Stanford University in 2010, but it took five or six years of experiments and improvement to achieve stable mass production.

　　Domestic flexible screen research and development has also made substantial breakthroughs. As a representative enterprise, BOE invested 46.5 billion yuan to build two sixth-generation flexible AMOLED production lines in Chengdu and Mianyang respectively, and the Chengdu production line is expected to achieve mass production this year. Other companies, such as Visionox, Tianma, Rouyu and Hehui Optoelectronics, also performed well.

　　According to foreign media reports, Samsung and LG are likely to launch flexible screen mobile phones first this year, and manufacturers such as Apple are also expected to release similar products in 2018. Just a few days ago, the US Patent and Trademark Office passed an Apple patent called "Flexible Input-Output Electronic Device", which showed a flexible LCD or OLED display mobile device.

　　For ordinary consumers, this year is worth looking forward to.

　　Extended reading

　　Display technology development trend

　　With the development of economy and society and the arrival of the era of mobile internet, it can be said that "display" is everywhere. The product theme of display technology has also evolved from CRT TV to liquid crystal (LCD) and then to OLED technology, and major manufacturers have set OLED as the future growth driving force.

　　What is CRT? It is the earliest TV imaging technology in China. The first black-and-white TV set and the first color TV set in China adopted this technology. At present, most thick TV sets are still using CRT technology. The structure of CRT TV is a vacuum tube with one or more electron guns in it. The electron guns emit electron beams. When the electron beams hit the inner side of the front screen surface of the vacuum tube, the luminescent paint on the inner side of the screen is hit by the electron beams and emits light to produce images.

　　The full name of LCD is liquid crystal display screen. Its structure is that liquid crystals are placed between two parallel pieces of glass, and there are controllable semiconductor devices on the two pieces of glass. The liquid crystal molecules are controlled to change direction by electrifying or not, and the light emitted by the backlight is refracted to produce pictures.

　　OLED is regarded as the future of display technology, which has the advantages of self-luminescence, low energy consumption, ultra-thin, flexible and curly, high color gamut and fast response. According to experts, after nearly 30 years of exploration, accumulation and layout, the advantages of OLED display technology in terms of resolution and mass production have begun to appear.

　　In the past, the large-scale standard panel production mode was increasingly difficult to meet the different needs of different users. People rely more and more on the internet, and this model requires the screen to appear in more places. Emerging vehicle monitors, wearable devices and e-sports all put forward different requirements for display enterprises.

　　According to industry analysts, East Asia has become the center of global display technology. At present, the scale of China’s display industry is soaring, making it the fastest developing country. China’s display industry has not only increased its market share, but also gradually narrowed its technological gap. In some areas, it has even achieved catch-up, and the upstream and downstream industrial chains of the display industry have gradually been established.

　　(Feng Hua finishing)

1905 movie network news The martial arts action movie, which will premiere on the Internet platform on the first day of the New Year’s Day, will release a poster of "Jianghu Partner" version, with the leading role of the film and the details of the relationship between characters exposed. From the pre-release notice, Zhang Xiaoyu was saved by a blind man from the enemy, but he also planted the seeds of revenge, begged him to help him take revenge, and even determined to practice martial arts, hoping to be an enemy one day. In the poster released this time, two people sat across the table. Zhang Xiaoyu stabbed the blind man with chopsticks, but he was easily resolved by the blind man. In the extremely lively scene layout, the master and the apprentice are full of concentration when they see the move, which also indicates that the road ahead for the sequel is dangerous and abnormal.

In another poster, Zhang Xiaoyu, who was caught in the shadow of revenge but couldn’t get revenge, had tears in his eyes, and a blind man stroked his cheek. Although his eyes were invisible, he felt the same way about her tragic experience. In the poster, the blind man has always been unyielding and arrogant, and it also makes the audience expect what he will do to protect this poor orphan child. The murderous image of the blind man in the first part impressed the audience deeply. In the upcoming second part, whether the blind man will continue his previous image has become the biggest question in the audience’s mind. Xie Miao revealed: "In the first part, he is more rigid and vicious, and this one will have more softness of ordinary people to present to the audience." How will his cold and numb life change when a lonely and taciturn blind man runs into a kind and warm-blooded orphan boy?

It is worth mentioning that at the end of the trailer, Zhang Xiaoyu asked the blind man, "I’ll give you an eye. Which side do you want?" When Zhang Xiaoyu wittily answered "the left side is bigger", the blind man who never showed a trace of tenderness finally smiled. In the mighty rivers and lakes, the blind man and the orphan boy start a bloody revenge journey, and the bond between them is getting deeper and deeper, which is undoubtedly another highlight of "Arrogant 2" outside the extreme action drama.

After the film official announced the file, many netizens expressed their feelings in the comment area: "The child who used to be on the back is now taking another child and planting the seeds of martial arts." Two years ago, with the ultimate audio-visual language and the polishing of martial arts types, the immortal blood of martial arts fans was rekindled. This time, the original team came back with a sequel, and in the rare Spring Festival file of martial arts films, it is bound to bring a passionate story to the audience!

Special feature of 1905 film network　"I have my own creative ideas, but I hope to give more understanding to the audience."

　

At the end of the drama "Ideal City", we had a conversation with the screenwriter Zhou Wei, who is also the author of the original novel and has an absolute "God perspective" on the setting of each character and the development of each plot. Only when the works face the market and the audience, she wants everyone to have their own understanding.

　

Since the series was launched, she has sent three Weibo’s, and she will take time to answer questions for every drama fan under each Weibo. Similarly, as she replied to a fan, "I can’t write if I come up for business every day."

　

I don’t participate in too much publicity in front of the stage, but I am more obsessed with behind-the-scenes creation, which is simple and direct, and has a persistent Su Xiao (decoration). Perhaps this pure creation is also her idealism and the "ideal" of the title "Ideal City".

　

At present, the drama series has finished, and the Douban score has remained at 7.8, which has been one of the highest-rated works in domestic industry dramas in the past five years. In this dialogue, we try to reinterpret the content of the series and how to achieve the high score of the remake of Ideal City.

Theme novelty

The novel "Ideal City" was originally named "Su Xiao’s War", inspired by a friend of Zhou Wei’s in the construction industry. She jumped from state-owned enterprises to private enterprises, which was almost an open career growth, especially after the chairman of the group saw her tender, she was promoted to the group by three levels.

　

When the chairman meets her, there is only one question. What do you think is appropriate for us to agree with Baosteel on the steel price next year?

　

This problem of changing my friend career life was also written into the novel by Zhou Wei intact, and then put into the drama "Ideal City".

　

Facing the rapid promotion of young employees, the old employees in the group have a sense of crisis, and then there has been intergenerational conflict — — The confrontation between the "hidden rules" of the older generation’s "black-box operation" and the characteristics of Su Xiao’s younger generation’s adherence to rules has become the place where Ideal City hits the audience’s emotions the most.

　

Many fans are curious whether Zhou Wei has experienced ups and downs in the workplace for many years, but in fact, Zhou Wei’s experience in the workplace can be ignored. Even in the past four years, he has devoted himself to the scriptwriting of the drama "Ideal City" in a semi-closed state.

Zhou Wei said frankly: "I wrote about human nature and human heart, and I wrote about social rules."

Her accurate description of the workplace comes from her understanding of human nature and social rules. Studying economics, she thinks that all problems can be explained from the economic aspect. After all, the economic foundation is the foundation of all superstructure, including all kinds of relationships in the workplace.

　

The boss of Tiancheng reused Su Xiao, and the chairman of Yinghai promoted her to the third level because she could make money. There is a saying in the construction unit that "the profit of the project is not made, but settled." Settlement is one of the work contents of the cost engineer.

　

Cost engineer is a very small occupation. Zhou Wei studied the course for a period of time, but he still didn’t dare to understand it. In order to avoid the audience’s difficulty in getting into the play during the watching process, in the process of adapting the TV series, the story should focus on the relationship between the characters and the workplace as much as possible.

Even so, the first and second episodes still dissuaded many viewers. Zhou Wei said with regret: "No way, we have revised it many times, and finally decided to take migrant workers as the opening event, because it is the most common thing in the construction industry, which can bring out the characteristics of the industry at once, subcontract the general contractor business site and so on."

After the series was launched, keywords such as "Biography in the Workplace" and "Gong Dou in the Workplace" became frequently mentioned by the drama and fans, but for the creator Zhou Wei, there was no such feeling.

"Drama creation will require the preservation of more dramatic content, and those ordinary work parts will naturally be rarely presented." In particular, as a workplace drama, Ideal City is more difficult to create. "It is mainly an atmosphere that everyone is familiar with. If the workplace life is truly displayed, the audience can feel very boring, so in the creation, the mode of American drama is adopted to increase the sense of rhythm and attract the audience more."

　

The role is distinct

Su Xiao is one of the characters that Zhou Wei thinks is the most difficult to write. "Because she is the protagonist, she has to bear the role of positive guidance, but if she writes too much, the whole will be very facetious. This role is not only difficult to write, but also difficult to play. Sun Li played very well. "

　

Sun Li is the best person to play Su Xiao in Zhou Xin’s mind. After writing the script of the first ten episodes, the producer asked her who she wanted to play the role, and she said, "Sun Li."

The producer said with a smile, "Just dream on. I want her to play in every project, but there is only one Sun Li in the country."

Sun Li just appeared in the workplace drama "Settle Down" last year. In that work, she also has an impulse, but there are some cleverness and caution in her impulse, and she prefers to find loopholes in the rules. However, the role of Su Xiao is just the opposite. She carries the "axis" of an engineering girl, and everything is uncompromising, with a Forrest Gump-style persistence.

　

In "Ideal City", Su Xiao’s growth will be more obvious than that of other characters, from sitting in the station next to Tiancheng toilet with a little impatience, to gradually calming down and dealing with various difficulties appropriately. On the one hand, it lies in the tempering of Tiancheng and the Group under different working frameworks, on the other hand, it is the embodiment that a person should grow up.

　

In Zhou Wei’s view, Su Xiao represents the contemporary young people, who are more decisive in the workplace. "Sticking to the rules and hoping that the society will have less social intercourse, less intersection and less black-box operation represent the progress of an era."

　

Accurately speaking, "The Ideal City" is not a drama with a heroine, but a group work, and every role in the drama is very distinct. Zhou Wei also lamented that in the creative process, writing group plays is the coolest. "A star hangs there alone, no matter how beautiful it looks, you can only take a look, but the brilliant stars will make you feel excited."

　

Looking through Zhou Wei’s comments on Weibo, everyone in the audience discussed their favorite roles and asked her for adjustments in the adaptation of the series.

　

Each role represents different groups in the enterprise group, and it is their efforts to get together that have the opportunity to obtain more resources from the society. Some of these people are similar and complementary in character, others are contradictory in temperament and coexist in contradiction. For example, during the Tiancheng period, Lu Zhengming (Ding Wenbo) and Donglin (Cheng Ziming) were typical.

　

Lu Zhengming is sincere, honest, and gentle in doing things. He has been working hard and wants to strive for better opportunities by working ability. Donglin, on the other hand, is a prick who loves to fish. He is good at have it both ways. He is lazy if he can, but he is eager for a promotion. Their attitudes towards Su Xiao inevitably changed with her status, from closeness to confrontation to cooperation.

Zhou Wei’s true description of the workplace is nothing more than her writing about each character’s self-appeal in this big group of enterprises. There are contradictions when there are different demands, and there are conflicts when there are contradictions. In the conflict, she tries to strike a balance and move on in balance, which is what is really happening in every enterprise.

"They are supporting roles in the play, but they are their own protagonists." Zhou Wei said so.

　

humanthing·real

Some viewers questioned that Su Xiao’s career path was too smooth. First, she was valued by Wang Yang (ornaments), and then she was promoted by Zhao Xiankun (ornaments).

　

In this regard, Zhou Wei’s view is: "This is related to her work. She is a professional, and her performance is good. Just look at the data and you will know."

　

Some viewers think that Zhao Xiankun promoted her to treat her as a knife, and this feeling of being "used" is too sad.

　

"Eldest brother is willing to use you, it must be because you are valuable, and all you have to do is to make yourself more valuable and make use of it into reuse. I am afraid that there is no value, and I don’t even choose you for use. " Zhou Wei said.

　

In the TV series, Su Xiao adhered to the "clear rules" and encountered numerous bumps all the way, never changing her mind. Zhao Xiankun promoted Su Xiao, and it was this resilience in her that she took a fancy to. "The group is gradually decaying. Su Xiao has a positive enterprising spirit that is not in the group. Promoting her is like throwing a catfish into a school of fish." However, Su Xiao had just entered the group when she suffered a stroke from Huang Lilin, and was attacked by everyone. In the end, Zhao Xiankun tried his best to save her.

　

Xu feng (Zhang Tianyang), the assistant to the chairman, was not so lucky. He stepped on Xia Ming’s trap in the traitor incident and was eventually demoted to a real estate company. Why didn’t Zhao Xiankun protect him?

"xu feng’s heart began to waver when the internal audit couldn’t go on. Zhao Xiankun thought that he lacked grass-roots tempering and was not tough enough, so he took advantage of the situation and sent him to the real estate company. In fact, when you compare the state of xu feng’s internal audit and Su Shi’s dismissal, you will understand why Zhao Xiankun chose to protect Su Shi instead of xu feng. "

　

Halfway through the series, the hero and heroine came together, but some viewers still thought it was too sudden.

　

"It has been laid for a long time, and they have been restraining their emotions, just like bubbles in beer cans, which have been fermented for a long time. Huang Lilin opened the lid. "

　

Some viewers also questioned whether a character like Su Xiao really exists in reality.

　

"Of course there is, not just my friend. And recently I met some successful women in social intercourse, and they all said, I am Su Xiao. It can be seen that the character Su Xiao has the characteristics of a successful woman. "

　

Of course, Zhou Wei doesn’t want everyone to imitate Su Xiao’s style of doing things without analysis after watching The Ideal City. "You have to figure out your own strength first. This world is very realistic, and how much strength you will always say. Before entering Tiancheng, Su Xiao has upgraded her professional ability to the highest level, which is the emboldened spirit that she dares to say and do. "

Women and strength

Women’s awakening has been a hot topic in TV series in the last two years.

　

There are not many female characters in Ideal City, but each one is typical. Maria (act the role of) is the only woman in the play who can sit in the leadership meeting. She seems to be the opposite of Su Xiao and seems to be her future.

Her style is often criticized by her subordinates, but as can be seen from her memories, she once wanted to bring a new style to Yinghai Group like Su Xiao, but she failed to do so and sank together.

At the climax of the drama, when the management voted who could be the leader of the reform team, they would not have voted for Maria Su Xiao, but finally voted for her when they hesitated. Perhaps this kind of voting has some topics of reform, but in her expression, there is no swagger in the past, and perhaps she thinks of her original self.

　

Looking at reality, more women, or the general public, are Wu Hongmei (ornaments).

　

"This group of characters is also the relationship between side A and side B. Wu Hongmei and Su Xiao are senior sisters of the same major. Why are they completely different fates in the workplace? Comparing their lives, we will find that Wu Hongmei was frightened after going to the construction site for internship and switched to HR. This is a fork in the road for their careers. "

The construction site is a male-dominated world. Zhou Wei’s friend said that when she went to the construction site to take a shower, she had to let her male colleagues guard the door. At the construction site, you have to treat yourself like a man. Su Xiao did it, but Wu Hongmei couldn’t. She was not brave and firm enough. Therefore, although Wu Hongmei is eager to have Su Xiao’s success, her personality determines her fate. Most of the time, she can only be the background of others.

Under Zhou Wei Weibo, someone will always ask her, "When will Wu Hongmei blacken" or "When will Wu Hongmei counterattack". In her view, the role of Wu Hongmei has a long way to grow, and she is still in the stage of seeking outside — — Longing to be saved by a powerful man, only when she wakes up internally — — Rebuild her personality, and she can really stand up.

Unfinished to be continued

The story is not over.

In the drama "Ideal City", Zhou Wei left a lot of foreshadowing. Some original parties would spoil it in the barrage, while others began to fill in various possibilities. She planned to continue writing this story. Of course, many netizens asked her when to shoot "Ideal City 2".

　

"I work hard."

　　BEIJING, Feb. 28 (Reporter Wu Tao) In more than two months, Apple’s mobile phone broke out in succession with "deceleration gate" and "signal gate" incidents. Subsequently, Apple announced that mobile phones affected by the "speed-down door" can be replaced with batteries at preferential prices, and some models with "no service" problems can also be repaired free of charge. But is "affordable" really so easy to get? The reporter conducted an investigation.

　　Battery supply will not be available until the end of March at the earliest.

　　After the "speed-down door" incident broke out, Apple’s official announcement showed that its official maintenance points can provide preferential battery replacement service, and the battery replacement price is 218 yuan (currently adjusted to 217 yuan), which is lower than the original price of 608 yuan by 390 yuan.

　　As early as the end of January, Apple’s customer service said that the preferential price battery replacement service began in January, and the official maintenance points of Apple nationwide can be tested for free, and it can be replaced in about one hour.

　　But recently, Ms. Li told the reporter of Zhongxin. com that there is no battery at all and the battery is out of stock now. According to the information provided by Ms. Li to Zhongxin.com, the content of Apple’s after-sales email shows that "the current delivery cycle of iPhone 6 Plus is long, because this iPhone has been discontinued, and battery replacement parts will be supplied at the end of March or early April".

　　An Apple after-sales store in Beijing said in an interview with Zhongxin. com that battery replacement at a preferential price requires an appointment to queue up. Users who made an appointment to change batteries years ago (before February 16) will be in March and April. As for when they can supply them, they don’t know.

　　"We don’t have goods (batteries), which means that there are no other Apple after-sales stores in Beijing, because they are all supplied simultaneously." The above-mentioned Apple after-sales store said.

　　However, the relevant person in charge of Apple said in an interview with Zhongxin.com that most of the materials can be fully supplied now; In addition, consumers have enough time to enjoy this service. Apple’s official announcement shows that the preferential price battery replacement service lasts from the end of January to December 2018.

　　Can’t you repair it for free after the warranty period?

　　In addition to changing batteries, some consumers also reported that they encountered obstacles in seeking free maintenance when dealing with the "signal gate" problem.

　　In early February, Apple confirmed that a small number of iPhone 7 devices may display "No Service" in the status bar (even within the coverage of cellular mobile signals) due to a component failure on the motherboard.

　　Apple said that the faulty models in China are A1660, A1780. If your equipment has the above symptoms, Apple will repair it for free.

　　After learning the news, Yan Yan (pseudonym) suddenly thought that her husband’s iPhone 7 often had similar problems. "My husband’s mobile phone often had no service before. Because of the busy work, the mobile phone will be used, so it was not repaired in time."

　　After confirming that the mobile phone model is A1660, on the afternoon of February 10th, Yanyan came to Apple Xidan Joy City Store, which is Apple’s official maintenance service center. In an interview with Zhongxin. com, Yan Yan said that in the store, after she explained the relevant issues, Apple’s after-sales staff confirmed that the mobile phone had passed the warranty period and said that "occasional no service is not within the scope of free testing, unless there is no service all the time".

　　Yan Yan also said that at that time, the staff said that if it was to be repaired now, it must be paid back to the factory, and it could not be tested for free.

　　According to Apple’s official announcement, the affected iPhone 7 devices are guaranteed for two years from the date of the first retail sale of the devices.

　　It is understood that the iPhone 7 was released in September 2016, so it will be moved back two years according to this calculation. In principle, as long as the affected models and production date conditions in Apple’s announcement are met, you can enjoy free maintenance, regardless of whether it has passed the warranty period.

　　Free maintenance depends not only on the model.

　　For the problem that it meets the model but can’t be repaired for free, the reporter contacted Apple Xidan Joy City Store by telephone. Some staff said that A1660 is a large batch, and which equipment can be repaired for free can only be determined after they have tested it. He also said that consumers will bring mobile phones that meet the relevant models to test whether they meet the free maintenance conditions for free.

　　Apple’s official announcement shows that the production date of the affected equipment is between September 2016 and February 2018. However, the above-mentioned staff said that they don’t look at the production date, and they don’t know what the engineers specifically tested, but only when they can test it will they know whether it is within the scope of free maintenance.

　　For an iPhone 7, the date of production is simply unknown to ordinary consumers. What should be tested specifically? Is there any more transparent information in this regard? In this regard, Apple’s official responsibility said that because the content related to the iPhone serial number is customer privacy, it is recommended that consumers with such problems should first test it through official channels.

　　The above-mentioned person in charge of Apple also stressed that the actual situation of each case is different. If the consumer’s equipment has such a situation, Apple will repair it for free, but before providing any service, the technician will check the iPhone to verify whether the equipment meets the conditions of this plan. (End)

　　International Online auto channel News: Recently, Geely Automobile exposed the official map of exterior interior made by Xingyue L based on the brand-new "symphonic design concept of time and space". In the exposure map, the new color matching of Cuiyu Blue interior and exterior highlights the beauty of self-confidence, technology and inheritance. Bose advanced custom audio, special suede seats, custom atmosphere lights, pearl stitching and other leapfrog configurations show luxury quality. Originated from the innovation of design concept in the era of Geely 4.0, the "Symphony of Time and Space" brings together all Geely’s experience and imagination in building cars, making Xingyue L, the flagship SUV with CMA architecture, which integrates global technology and wisdom, realize the symphony of inheritance and innovation, East and West, humanities and technology, and become the latest masterpiece of Geely’s design concept in the era of fully building cars and Geely 4.0, with the strength to completely subvert the China SUV market.

Xingyue l

　　Xingyue L shape adopts minimalist design, abandons redundancy with neat lines, and the road is simple. The biggest highlight of the exterior is a limited car color — — "Cuiyu Blue", a blue color with high saturation, presents different luster and color under different ambient light, which is elegant, atmospheric and has a sense of grade. Cuiyu Blue is inspired by the mountainous green hills, and at the same time, it extracts the green texture of traditional porcelain and natural cuiyu, explaining the mutual integration of tradition and nature. Brand-new Jade Blue interior and exterior color matching, born excellent, more elegant and luxurious.

Xingyue l qianmian

　　A key word in the appearance of Xingyue L is Geely’s strongest energy, that is, the gathering of Geely’s cosmic energy, while simple lines have a sense of strength. For example, the front face of the Milky Way is surging, just like the constant emergence of energy, which sets off the tide of the universe; The vertical grid of energy pulses, like a series of DC pulses, opens up a world and spreads the ripples of the universe to the periphery to a greater extent, showing a strong sense of external strength and tough temperament. And the star shuttle waistline and aurora dot matrix penetrating taillights, with complexity and simplicity, a line to the end, generate gives infinite tension.

Xingyue l headlamp

　　What is particularly eye-catching is the energy matrix headlights, which adopt a three-stage design of upper and lower rows of energy crystal headlights and dual-lens LED light sources. The whole system comes standard with LED light sources and has 126 LED bulbs. Each lamp is not simply turned on and off, but is independently controllable, and different brightness changes can be defined. In the later stage, more lighting effects can be realized through OTA, which fully embodies the inheritance and innovation of Geely 4.0.

　　Thanks to the top safety gene of CMA architecture, the headlight has the highest active safety lighting design, which meets the global five-star collision requirements. The illuminance reaches the second-class standard, and the road illumination brightness is 150LX, the lighting distance is 175m, and the road illumination width is 23m, which is far ahead in the industry. There is also a unique light show function at the same level. Headlights can follow the rhythm of music minute by minute, and the lights reflect and are very shocking. At the same time, it also has a variety of rich functional configurations, such as automatic headlights, intelligent far and near light switching, three kinds of welcome lights, Goodbye farewell mode and so on.

Xingyue l taillight

　　Compared with the sense of strength and conquest in appearance, the interior design of Xingyue L emphasizes more on people’s point of view, pays attention to functionality and humanistic care, draws on the great country’s heritage and many inspirations, conveys humanistic character through oriental artistic conception, and contains oriental aesthetic concepts in the fashion atmosphere. The core idea of interior design is to share the driving pleasure to everyone in the car, and to harmonize the humanistic classics with the trend technology, giving the interior full of luxury quality and technological texture.

Xingyue l interior

　　The theme of Xingyue L’s interior is also Cuiyu Blue, which is inspired by the bronze elements in the ancient capital of Xi ‘an. The Cuiyu Blue interior is matched with golden decorative pieces, and the inspiration for the punched pattern and decorative diaphragm of the seat comes from the mottled texture on the bronze. High-grade suede fabrics are widely used in the interior, which reflects the luxury quality and connotation. The exquisite pearl stitching is used to show the decorative details of the points on the ancient city doors. With the special suede seats with skin-friendly touch, the car interior is exquisite, elegant and unique. In addition, 72-color custom cockpit atmosphere lights, as well as the application of China elements such as oriental new rhyme weaving texture and Chinese knot, give cultural connotation to the interior space and pay attention to functionality and humanistic care.

Xingyue l

　　It is worth mentioning that the Bose advanced sound system tailored by Xingyue L takes the ultimate auditory enjoyment of people as the core, adopts 10 high-performance speakers, Bose’s unique digital signal processing technology, and ANC’s active noise reduction function, and brings an immersive listening experience like visiting a music performance site through precise layout and exclusive customized tuning.

Bose sound system

　　In addition, the panoramic life integrated cockpit creates an "all-round space" for mobile life, and the instrument panel layout is 4.0, which is more in line with the man-machine layout, so that everything is just right, and the touch air conditioner control buttons make comfort at your fingertips. The IMAX screen of "horizon picture scroll" running horizontally through the center console, such as a flat picture scroll, presents users with colorful car life. Humane cockpit design and intelligent human-computer interaction bring immersive intelligent interactive feelings and create a better experience for all car scenes.

Xingyue l interior design

　　Based on the innovative design concept of "Symphony of Time and Space" in the era of Geely 4.0, Xingyue L is a masterpiece that combines the world’s essence technology and the unique car demand of China people, and integrates Geely’s 30-year car-making technology. Its appearance is stable and atmospheric, and its interior is luxurious and comfortable. With minimalist design, it shows elegant taste and exquisite quality, truly achieving the harmonious unity of classics and trends, science and technology and humanities, and finally presenting the best to users. Thanks to the leading edge of CMA architecture, it is believed that Xingyue L will definitely add luster to the SUV market in China under the five global genes of "safety, health, intelligence, performance and energy saving". (Source: Geely Automobile)

　　Live marketing personnel or live room operators must be at least 16 years old; Eight live broadcasts were explicitly prohibited; Do not deceive or mislead users by deleting or shielding relevant unfavorable comments … … Recently, the National Internet Information Office, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Taxation Administration of The People’s Republic of China, the State Administration of Market Supervision, and the State Administration of Radio and Television jointly issued the Measures for the Administration of Webcast Marketing (Trial), which came into effect on May 25, 2021.

　　In recent years, live broadcast with goods has become a hot spot, and the industry has developed rapidly, forming an upsurge of "live broadcast with goods for all". Many consumers have also developed the habit of shopping in live broadcast rooms and easily bought a trillion-dollar market. However, due to the immaturity of the live broadcast industry, fake and shoddy, false propaganda, high quality and low price, billing and other chaos frequently occur, and it is difficult for many consumers to protect their rights when buying problematic goods. It can be seen that the live broadcast of goods urgently needs to strengthen norms, form institutionalized restraint forces, clean up and rectify violations, urge the industry to step into standardized operations, and protect the legitimate rights and interests of consumers, so as to be stable and far-reaching.

　　The data shows that as of December 2020, the number of e-commerce live users in China was 388 million, an increase of 123 million compared with March 2020, accounting for 39.2% of the total netizens, ranking first in the number of all kinds of webcast users. Obviously, live broadcast with goods has become the mainstream mode of online shopping, which has great market competitive advantages and broad market development prospects. However, the existence of various problems has damaged the reputation of the industry and infringed on the rights and interests of consumers. Therefore, we can’t let chaos interfere with the operation of the industry. We need to rein in the rush in time and urge the industry to return to the normal track.

　　In the face of frequent chaotic live broadcasts, the relevant competent departments have frequently rectified and standardized, and introduced a number of management measures, which have played a certain role in restraining. This time, the "Measures" jointly issued by the seven departments clearly stipulated the norms that should be observed by platforms, anchors, etc., and made a clear negative list. At the same time, it also clarified the punishment mechanism. For example, operators of live broadcast rooms and live broadcast marketers are not allowed to fabricate or tamper with data such as transactions, attention, views and likes. Obviously, after the formal implementation of the "Measures", the supervision of live broadcast will be stricter in the future, and violations will be severely investigated. Law-abiding and orderly development is king.

　　Nowadays, when the live broadcast industry has become bigger and the social impact has gradually increased, chaos can no longer be tolerated, and it is inevitable to strengthen supervision, draw the bottom line rules, and promote healthy development through standardized operation. It can be seen that the strengthening of supervision is a good thing for the live broadcast industry, which can give play to the supervision power, clean up the market chaos, realize the good money to drive out the bad money, and let the law-abiding operators obtain more lasting benefits.

　　E-commerce has been developed for many years, and the business model has been iteratively upgraded for many times. Live broadcast with goods is the latest e-commerce model. We should give full play to our own advantages, become the "leader" and innovator of e-commerce, bring more gains to the industry and consumers, and form a positive feedback effect in order to achieve greater achievements. Therefore, practitioners should take advantage of the development opportunity brought by the implementation of the Measures, carry out rectification in accordance with various regulations, abide by laws and professional ethics, and realize standardized operation as soon as possible, so as to become a booster for social and economic development. (Author: Jiang Debin)

(Text/Xie Hongjuan Editor/Ma Yuanyuan) "I didn’t start with’ all girls’ today, because Li Jiaqi let everyone down. I am sorry to see everyone in this Weibo."

In the early morning of September 11th, Li Jiaqi reflected on the inappropriate remarks that "Hua Xizi’s eyebrow pencil is getting more and more expensive" during the live broadcast, and said, "I am a makeup counter salesman, and I know that everyone’s work is hard and not easy. I am really sorry that what I said failed to live up to your expectations. "

Li Jiaqi further explained that he didn’t respond immediately because he wanted to seriously apologize to the girl in the comments after finishing his work, and anyone can put forward opinions and ideas on the products in the live broadcast room.

While Li Jiaqi apologized at the Weibo, Hua Xizi’s eyebrow pencil was also pushed to the forefront because it was "more expensive than gold per gram". Some netizens converted it according to the total price and gram weight. "Hua Xizi’s eyebrow pencil is equivalent to more than RMB 980 per gram, which is more than 900 yuan’s Uemura show. You can buy two grams of gold."

However, some netizens retort that the above calculation method is purely grandstanding, and there is no comparability between the wooden eyebrow pencil and the movable refill.

The price of most brands of eyebrow pencil exceeds the price of gold.

Is Hua Xizi Eyebrow Pencil Expensive?

According to Hua Xizi Taobao official website, there are three kinds of regular purchase methods of eyebrow pencil, two of which are to buy an eyebrow chalk and send a replacement core with the same paragraph. A single net content of 0.07g requires 69 yuan, and a net content of 0.08g requires 79 yuan; Buy one eyebrow chalk and send two replacement cores with the same paragraph, and the net content of each one is 119 yuan 0.08g

If you don’t count the gifts, the price of Hua Xizi eyebrow pencil is 985.71 yuan /g or 987.5 yuan /g, which is really higher than the price of gold jewelry in 600 yuan.

However, it is not scientific to get rid of the calculation of gifts, because most of the time gifts can often replace formal clothes and bring a premium to products. Take PASSIONALLOVER’s fire-loving cream velvet air cushion cream sold in Li Jiaqi live broadcast room as an example. The price of a single shot is 178 yuan, but it costs 208 yuan to shoot a combination of air cushion and replacement core, which is higher than the price of a single product.

In contrast, the offline store Givenchy lipstick n37 costs 370 yuan, and official website needs 295 yuan to buy a replacement core, and the difference is less than 100 yuan; Armani red air cushion is priced at 685 yuan, and the replacement core is priced at 445 yuan. The difference is about 200 yuan; Shu Uemura automatic machete eyebrow pencil 295 yuan, replacing the core 160 yuan.

That is to say, although the price of replacement core can not reach the original, in most cases, the value of replacement core far exceeds half of the original value of the product.

If the replacement core of Huaxizi Eyebrow Pencil is calculated as original, the prices of three kinds of purchase methods are 492.86 yuan /g, 493.75 yuan /g and 495.83 yuan /g respectively. At the same time, if the replacement core of Huaxizi eyebrow pencil is calculated as half of the original one, the prices of the three types of purchase methods are 657.14 yuan /g, 658.33 yuan /g and 743.75 yuan /g respectively.

It is worth mentioning that the set meal of Hua Xi Zi Mei chalk sold in Li Jiaqi live broadcast room is "buy one and get two replacement clothes, totaling 79 yuan". Similarly, if the replacement core is halved, 79 yuan can buy two formal dresses of 0.08g in the live broadcast room, which is equivalent to 493.75 yuan/g..

It is undeniable that the eyebrow pencil of 657.14 yuan /g is indeed comparable to the price of gold, but in the whole category of eyebrow pencil, Hua Xizi is not the most expensive one.

By comparing the brands that are also active refills, on Taobao official website, Bei Lingfei’s price per gram is 2,937.5 yuan, Kate’s price per gram is 1,128.57 yuan, Shu Uemura’s automatic machete eyebrow pencil’s price per gram is 900 yuan, COLORKEY’s price per gram is 1000 yuan, Caitang’s price per gram is 564.29 yuan, Kazilan’s price per gram is 446.67 yuan, and Perfect Diary’s price per gram is 139.29 yuan.

How should online celebrity brand create long-term value?

According to public information, Hua Mantian, the founder, founded Hua Xizi in Hangzhou Xizi Lake in March 2017, taking "Oriental Makeup" as the brand entry point, and put forward the brand positioning of "Oriental Makeup, Raising Makeup with Flowers", and settled in Tmall in August 2017 to open the flagship store of Hua Xizi Tmall.

It is worth mentioning that the reason why Hua Xizi can develop from obscurity to a well-known brand in a short time has a lot to do with Li Jiaqi.

According to the report of Toubao Research Institute, since Hua Xizi appeared in the live broadcast room in Li Jiaqi in March 2019, the sales volume of its products in the live broadcast room in Li Jiaqi has maintained a rapid growth trend. For example, Hua Xizi’s product "Air Loose Powder" first appeared in the live broadcast room in Li Jiaqi, and then became the main explosion of Hua Xizi in one fell swoop.

Since then, Li Jiaqi has cooperated deeply with Huaxizi brand, not only becoming the chief recommendation officer of Huaxizi brand, but also participating in supervising Huaxizi’s explosion of concentric lock lipstick, and went to the early research and development process of Miao Impression series products in Miao Village, Guizhou Province to develop Miao Impression Gaoding series cosmetics.

During the Double Eleven in 2019, 64% of GMV of Huaxi Zi came from the live broadcast room in Li Jiaqi. With the help of Li Jiaqi’s live broadcast room, in 2019, Huaxi surpassed 2018 with sales of 1.13 billion, achieving a 25-fold increase; In 2020, Huaxizi products appeared 71 times in the live broadcast room in Li Jiaqi, and the sales in that year exceeded 3 billion yuan. The sales in 2021 was 5.4 billion yuan.

Behind the close cooperation with Li Jiaqi, Hua Xizi was questioned as "emphasizing marketing" and neglecting products. According to beijing business today, statistics show that Hua Xizi spent 20 million yuan on the monthly marketing expenses on the live broadcast platform in the early days. According to Amoy data, if the total GMV from May to June in 2019 is less than 100 million per month, the marketing expense rate of Huaxizi only on the live broadcast platform is about 20%.

It should be pointed out that due to over-reliance on Li Jiaqi, the sales of Huaxi’s products vary greatly. For example, in the first seven months of 2022, the monthly sales volume of Huaxizi Jade Girl Peach Blossom Silk Honey Powder, which was broadcasted six times, was 260,000, and the monthly sales volume of Huaxizi Palace Insect Vegetable Cleansing Cream, which was never broadcasted, was only 1,023.

In addition, Hua Xizi over-packaged the products, but neglected the R&D quality control, which has also been criticized by consumers.

As a well-known brand of domestic cosmetics, Huaxizi Bainiao Chaofeng relief makeup plate is popular all over the network because of its high value and technology. Some netizens shared a post in Xiaohongshu. The relief makeup really reproduces the traditional oriental relief technology, and combined with the classical screen elements, the craft of a hundred birds facing the phoenix is portrayed as the pattern of the makeup plate, which shows the traditional elements very exquisitely.

At the same time, the "average color", "flying powder", "rough powder" and "average ductility" have also become the biggest slot of this product, and the official selling price of 259 is superimposed, which makes a lot of consumers vomit "feeling that they have spent all their money on packaging and appearance", "packaging with heart and making products with feet" and so on.

Some netizens bluntly said when sharing the relief craft, "I really can’t find a reason why I have to buy it except for looking good and supporting excellent domestic products."

How should Hua Xizi build the long-term value of the brand? Facts have proved that it is difficult for products to last long by marketing alone, and it is necessary to increase investment in R&D and promote brand transformation. For this brand that has just been established for more than six years, the game with the "re-marketing" label has just begun.