The public exchange of department-level cadres in Hongkou District in 2022 has officially begun! A total of 33 jobs were launched, and the registration time is from now until October 28, 2022! Come and choose the right position for you!

Hongkou District in 2022

Brief introduction to public exchange positions of department-level cadres

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Hongkou District in 2022

Announcement of public exchange of department-level cadres

In order to further strengthen the construction of cadres in this area, optimize the allocation of cadres’ resources and the structure of cadres’ ranks, and enhance the vitality of cadres at the department level, according to the Civil Service Law of People’s Republic of China (PRC) (hereinafter referred to as the Civil Service Law), the Regulations on the Selection and Appointment of Leading Cadres of the Party and Government, and the Opinions on Further Strengthening the Construction of Cadres in the New Era in this area, it is planned to carry out the public exchange of cadres at the department level in 2022. The relevant matters are hereby announced as follows:

area of application

(a) all departments and streets of the district organs (hereinafter referred to as the units) meet the qualifications of civil servants;

(2) Persons who meet the qualifications for the post in the district management institutions with reference to the Civil Service Law (hereinafter referred to as public employees);

Communication form

The public exchange work of department-level cadres includes two forms: equal position exchange (equal position and rank) and competitive selection (promotion). The specific work shall be organized and implemented by the Organization Department of the District Committee in conjunction with the Party (Industry) Committee (Party Group) of each unit.

Registration conditions

In addition to the basic conditions stipulated in the Regulations on the Selection and Appointment of Leading Cadres of the Party and Government, the following conditions are also required:

1. Good political quality, work experience and business ability that match the position.

2. Generally have a bachelor’s degree or above. Generally under 40 years of age (born after October 1982). Have the physical conditions to perform their duties normally.

3. Communication requirements for the leadership position at the official level: the current leadership position at the official level; Or any one, two-level chief clerk and equivalent rank accumulated for 2 years or more; Or the current deputy-level leadership position for more than 2 years; Or he has served as a third-and fourth-level chief clerk and a considerable rank for more than 4 years. Communication requirements for deputy-level leadership positions: current deputy-level leadership positions; Or serve as a four-level chief clerk and above the equivalent level; Or any first-level clerk and equivalent rank for more than 3 years. Requirements for the exchange of civil servants’ positions at different ranks: the exchange should be conducted on an equal footing, and the personnel who participate in the exchange of directors from grade one to grade four and at equivalent ranks must meet the relevant requirements of the Civil Service Law and the Parallel Provisions on Civil Servants’ Positions and Ranks.

4. If a public employee is transferred, he should have worked in the public position for 3 years (including the probation period); Administrative law enforcement personnel transferred, should work in law enforcement units for 5 years (including probation).

5. The annual assessment results within the prescribed qualification period are all qualified or above, and there is no need to avoid it.

6. During the probation period, personnel will not participate in this public exchange.

Communication program

(1) Registration

For the positions, numbers and qualifications of this public exchange, please refer to the 2022 Hongkou District Public Exchange Position Brief (hereinafter referred to as the "Position Brief"), which is published in a unified manner through the bulletin boards of various departments.

This public exchange adopts a combination of organizational recommendation and personal recommendation to register. Each person can fill in up to 2 positions.

1. Organization recommendation: Each unit shall carefully organize the recommendation according to the requirements, and after soliciting my opinions, fill in the Recommendation Form for Public Exchange Organization of Department-level Cadres in Hongkou District in 2022 (hereinafter referred to as the Organization Recommendation Form).

2. Self-recommendation: If a cadre has the intention to communicate, he/she shall fill in the Personal Recommendation Form for Public Exchange of Department-level Cadres in Hongkou District in 2022 (hereinafter referred to as "Personal Recommendation Form") after reporting to the Party Organization of his/her unit for examination and approval according to the cadre management authority.

The Organization Recommendation Form, Personal Recommendation Form and Hongkou District Public Exchange Registration Summary Form in 2022 shall be submitted to the Civil Service Management Section of the Organization Department of the District Party Committee after being reviewed and sealed by the Party organizations of each unit, and the electronic version shall be sent to the mailbox.

hkgongkaijiaoliu@163.com

For details of registration and the above forms, please consult the personnel department of each unit for details.

(2) Qualification examination

The organization department of the district Committee summarizes the registration situation and conducts qualification examination to determine the list of candidates for interview. If the number of applicants is insufficient to form a competitive position, it will be adjusted after research, and the applicants will be transferred.

(3) Interview

The interview mainly evaluates political quality, scientific decision-making, emergency response and mass work ability. According to the interview situation, the candidates are determined according to a certain proportion.

(4) Organizing inspection and publicity.

Involving the exchange of equal positions, the organization department of the district Committee will establish an investigation team together with the transfer unit to investigate the relevant situation of morality, ability, diligence, performance and honesty; Involving competitive selection, inspection shall be carried out in accordance with the relevant procedures for the selection and appointment of cadres. The unit where the object of investigation belongs shall actively support and cooperate with the work of the investigation team and objectively and truly reflect the actual situation of the object of investigation.

(5) Appointment

For the candidates to be appointed, if they are promoted, they must be publicized before taking office for 5 working days. If there are no problems after the expiration of the publicity period or the problems reflected do not affect the appointment, the procedures shall be handled in accordance with the relevant regulations and a probation period of 1 year shall be set. The appointment procedures involving identity change (from public servants to civil servants) shall be implemented in accordance with the relevant provisions on the transfer of civil servants.

other

(1) Registration time: before October 28, 2022.

(two) the public exchange work set up consultation telephone and supervision telephone, accept the supervision of all sectors of society.

Tel: 25658122, 25658123 (Civil Service Management Section)

Supervision Tel: 25657417 (Cadre Supervision Section)

(3) The Organization Department of the District Party Committee shall be responsible for the interpretation of this announcement.

Organization Department of Hongkou District Committee of CPC

October 21, 2022

Authors: Organization Department of District Committee

Editor: Ji Zhiping

ShangguanNo. Author: Shanghai Hongkou

During the Guangzhou Auto Show, many car companies took advantage of this enthusiasm to launch their own annual models, and Toyota came to join in the fun!

Kia EV5

Korean cars: This time, I will take back everything that belongs to me …

It can be seen that in order to return to the peak, Korean cars really took great pains. In the past, Hyundai Tucson and other products frequently changed their models to test the water. Later, Kia drastically cut prices and accelerated the listing of new energy products. For Korean cars, EV5′ s intentions are heavy.

Previously, it was said that the car had predicted the price of EV5, and 150,000 was a big mark. If it exceeded 150,000, it was basically doomed to the fate of the street. After all, BYD Song PLUS was sitting in the town, and no model dared to try and challenge rashly. Sure enough, now EV5 has announced the selling price, starting from 149,800, and the highest version is 174,800. From the pricing point of view, it is quite reasonable, and Korean brands rationally combine the market status and brand position.

Moreover, the sincerity is not limited to this, and the rights and interests package given is also very interesting. For example, the deposit has expanded by 6 times, the life-long free door-to-door service and the boutique package are not mentioned for the time being. Let’s take a look at the 20 kWh/day charging policy and the bonus policy. According to the upper limit, this is equivalent to 2,000 kWh and an additional subsidy of up to 3,000 yuan, which reduces the cost of car use and car purchase again. The three power companies enjoy the 8-year/150,000-kilometer warranty policy and the whole vehicle has a 5-

When it comes to the car itself, is there such a product that is more in line with the mainstream aesthetics and the overall strength is online? The design is unique and recognizable, and the interior also echoes the appearance, taking a simple technical style, and there is also a sub-item that is the battery pack, which is a lithium iron phosphate battery from BYD Foday Power. With the blade battery blessing, reasonable price and good product performance, Kia EV5 should have good sales feedback.

Chuanqi new energy E8

Chuanqi E9 is too expensive? Chuanqi E8, isn’t this coming?

In the field of traditional fuel vehicles, it is difficult for domestic MPV models to go up, and it is difficult to shake the existing market structure and explosion status. However, with the rise of new energy vehicles, it is an opportunity for car companies and consumers. Consumers have more choices and bring better car experience with lower money. Car companies also have room to overtake in corners.

Chuanqi E8 is such a product, which has obvious advantages in intelligent and new energy travel, space and other aspects. Quark electric drive and giant star chassis make Chuanqi E8 have better control performance and support multiple mode switching. It is also equipped with Spirit electronic and electrical architecture of GAC and Qualcomm Snapdragon 8155 chip, which makes it convenient to travel and increase the intelligent experience.

The overall appearance is calm, the front face is fashionable and exquisite, and the interior is simple and generous. The straight lines, combined with the use of different materials, have excellent overall visual effects, rich layering and technology. 2+2+3 flexible layout, with zero-gravity seats, ventilation, heating and massage functions, rich storage space, business and family travel needs can be met.

The strong competitive point of Chuanqi E8 lies in the price, with a wheelbase of 2930mm, a starting price of 209,800, a lifetime three-electricity warranty, and supporting infrastructure installation services such as electric piles. From the perspective of cost performance, the comprehensive strength is balanced, which is worth starting with.

Xing tu xing Ji yuan ES

How to say that sentence, how bold people are, how shocking the slogan is. After the best car within 5 million and 10 million, a "world-class super-comfortable long-life car" appeared, which is the heavy model of Chery, Star Road Star Era ES.

There are many bright spots in Xingyue ES, such as the 800V high-voltage platform, which has a long battery life of over 900km and a battery life of 150km with a wheelbase of 3000mm after charging for 5 minutes. It also comes standard with intelligent air suspension and CDC electromagnetic damping system, 6-piston racing-class calipers, and an integrated die-casting all-aluminum chassis … The official has repeatedly stressed that there are no peers. That is to say, within the same level, ES is the ceiling level in terms of product strength.

Indeed, combined with the highly technical and recognizable exterior design of Star Age ES, as well as the same simple and elegant interior layout with excellent visual effects, the overall visual effects are excellent, and the materials and workmanship, the creation of atmosphere and the embodiment of luxury can all be regarded as intentions and Excellence. It also has 8155 high-pass chip, Lion Melody sound system, 23 speakers and head pillow sound. From the configuration and design, it is not difficult to feel that Star Age ES has made great efforts in the field of comfort.

Combined with the pre-sale price of 248,000 yuan, can Star Age ES go out of the circle and become the first explosion of Star Road? The probability is not great, it may be a little hot in a small range, but it is impossible to become a big explosion like BYD Han. It’s not because the car is not good, but that the price range of 200,000-250,000 in the market has become saturated at this stage, and the demand is so great that many car companies divide up the share of BYD Han and Tesla Model 3. Although Star Age ES does have obvious advantages in comfort, it is unlikely to impress consumers to give up BYD Han, which is cheaper and has higher brand influence. Even if the price of Star Age ES is bound to be lowered after listing, it makes no difference to the result.

Toyota Prado

Sometimes, a short separation is really to meet better, just like Toyota Prado, which had a short exit before, but now it has returned to the consumer’s field of vision with a brand-new attitude.

At Guangzhou Auto Show, FAW Toyota Prado ushered in its debut, which was built on the platform of TNGA-F. Compared with the old models, the length, width and wheelbase of FAW Toyota Prado have been significantly changed, but the height of FAW Toyota Prado has been reduced compared with the old models for design reasons, but the change of 3 cm will not have a great impact on the car experience.

The new car will be equipped with a combination of 2.4T four-cylinder engine and I-Force Max light mixing system, and the maximum power and peak torque are obviously improved, with the peak torque reaching 630 Nm, and the ground clearance is also increased, bringing better passability. Prado is still the same Prado, but it is not the same Prado. The appearance changes are also significant. The overall shape and lines are more tough, which enhances the presence of the wheel eyebrows and the front surround, but the details such as the body are more refined and attractive. The interior also enhances the texture and technological experience. The overall product strength has been significantly improved, which is more in line with the aesthetics of the current auto market. It will be listed in June next year, and the current circulating price will be around 450,000. A generation’s dream car is back. When the time comes, should we choose a cheap tank or pay for our feelings?

Extreme krypton 007

Guangzhou Auto Show also brought its own heavy new products, and it is also its fourth model-Extreme Krypton 007.

Krypton brand is a little niche in positioning, and its sports appearance and performance-oriented products show that it is for young people. Extreme Krypton 007 positioning pure electric medium-sized car, based on the vast architecture platform of SEA, continues the consistent style of extreme Krypton brand, with low body and strong coupe style, and details such as headlights and hidden door handles all show its pure electric identity, rounded and full body lines are very powerful, and it also highlights its good performance.

The wheelbase has reached 2928mm, which is also brilliant in the field of B-class cars. With the weight ratio of 50/50 and the high-performance electric drive system of SiC silicon carbide, the single motor version has a 310kW drive motor, which is comparable to the performance version of Tesla Model 3, with a zero-acceleration of 5.4S, while the four-wheel drive version can run into 3 s. In terms of performance and control, it can be believed that it is extremely embarrassing. The endurance is also not downwind. The comprehensive endurance of the standard version of CLTC can reach 688km, and the ultra-long endurance version can reach 870km, which is faster and more economical.

At present, the pre-sale price of Krypton 007 is 229,000 yuan, which has certain advantages compared with Model 3, but it is still slightly passive compared with BYD Han and other models. However, its own Krypton brand is positioned as a niche, and the demand for niche is placed in the mass production market, which may surprise us.

Shen Xingxin signed up for a one-year solar system tour in "Space Travel Agency". During this one-year solar system tour, Shen Xingxin traveled all over the major planets in the solar system except the sun. exceptOutside the eight planets of the solar system,linkeight planetsSome large satellites, such as Titan to Titan, have been there.

After returning to the earth, Shen Xingxin can go home after a week of restorative training and systemic sterilization and disinfection according to regulations.

He went out of the space travel agency to take a flying taxi home. As a result, the "body phone" (the future "body phone" is a much more advanced communication device than a mobile phone, which is installed on the human body and relies on human body temperature for energy) called for a long time without response. He was very surprised, and called for a "taxi" on the ground, but no one responded. He suddenly became angry. What does this taxi company want to do? (In the future, flying taxis and local taxis will be unmanned and self-driving) Why can’t I get a taxi?

Shen Xingxin suddenly became angry and asked the "body machine" that had been connected to the network: What is going on on earth? Why is the service quality of taxi companies so poor now?

"Body Machine" replied: Compared with a year ago, there are many new fashions. You must follow the modern fashion, or you won’t get a taxi.

Shen Xingxin: How can there be so many rules? What should I do? Can I get a taxi?

The "body machine" replied: You have to call! Dear robot driver, I want to go back to "Zan Phosphorus Community". Because now unmanned taxis should also respect the "human rights of machines", these robots cannot be regarded as steel products that are not respected.

ShenXingXin listened to, a frown, but still can only do so. Sure enough, in a short time, one flew soon. But the plane arrived, but the door didn’t open. Shenxing is questioning. At this time, the "body machine" reminds: It is popular to make faces now. Only when you make a face, the door will open to let people in.

ShenHang new some anger, but still can only make a face, the door to answer and open. I didn’t expect that there are these broken rules on the earth now.

The angry Shen Xingxin sat on the flying chair, and the "body machine" reminded him: Master, you have to take off your shoes and bite your feet when you are halfway, otherwise the flying will put you down halfway, and then all the "taxis" will be notified to refuse to take you.

Shen Xingxin said angrily, Are you mistaken? How can there be such a shocking rule? I don’t believe it, okay? As a result, it didn’t take long for the "flying" robot driver to remind him: Please take off your shoes and bite your feet according to the current rules, otherwise I can only put you down. If you sabotage the plan, all the taxis will refuse to take you.

Shen xingxin suddenly flew into a rage: this rule is illegal.

The robot driver laughed and said, You are so ignorant. This is a popular rule now, and you don’t even understand it.

The angry Shen Xingxin couldn’t help kicking the robot driver with his feet, but he didn’t get out of the car and grabbed what he could catch and smashed it. It’s the right way to apply for the new project, because robots can’t do harm to human beings.

However, the application of flesh and blood has limited damage to the robot driver who has been connected with the flying steel structure, so he is tired enough, but the robot driver is not damaged.

At this time, the flight stopped, and the robot driver reported: the destination has arrived, and the fee has been deducted. Please get off.

When Shen Xingxin saw it, he did arrive at home, so he went to open the door manually, but he didn’t budge. He said angrily, Open the door quickly.

Robot driver: You haven’t taken off your shoes yet, so I can’t let you go.

Shen Xingxin: Go to hell, you stupid iron block. Fuck your fashion. I’m going out.

With this, Shen Xing’s new command "body machine" said: Call the home robot for me and rescue me. Then Shen Xingxin smashed the flying glass and kicked the flying door. Unfortunately, this "flying" is too strong and has no damage. But after a while, reinforcements arrived, and a life-size family robot quickly ran out and caught the "flying" who wanted to escape, and the "flying" suddenly could not move.

Robot driver: In view of the customer’s serious fashion resistance, we can’t care about it. Now we specially pardon his request.

Then the "flying" door opened, and Shen Xing, who left the "flying", was so angry that he kicked the "flying" hard that he let the home robot go.

After the home robot finished its task, it went back.

Shen Xingxin decided to eat in a nearby restaurant before going back, because the nearby "Taste of the Universe" restaurant has all kinds of dishes cultivated in the universe, which tastes very strange and he loves them very much.

In the future, roads will be mobile, as smooth and fast as elevators, so the "Taste of the Universe" restaurant will arrive soon. He walked into the restaurant as he did a year ago and said, as usual, give me a moon set meal.

Who knows that before his voice fell, a big bucket of ice water poured down from his head, making him wet all over, and then his whole body suddenly burst into fire. Because the fire was so fierce, he fainted without reacting.

When he woke up, he found himself lying in a hospital bed, sprayed with a lot of drugs, and there was a moon meal beside the hospital bed. I saw the waiter of "Taste of the Universe" shouting: Welcome to enjoy the moon set meal, and then left.

What’s going on here? ShenHang new ask "machine" way:

Because of this kind of thing, he can only ask about the "body machine" that is connected to the internet at any time and knows everything now.

"Body Machine" replied: It’s popular to go to restaurants on earth now, and you can still accept it, because it is now stipulated that if the dishes on the table are not finished, the waiter will catch them and wipe his face with all the dishes.

Hearing this, Shen Xingxin was angry again, and then sighed, because he lamented what happened to these people. Why are these broken rules popular? Are these people’s brains burnt out? Will accept such ridiculous regulations, but at present, Shen Xingxin can only swallow the moon package.

Fortunately, Shenxingxin has always been frugal and ordered what he could eat, so he ate it all.

As for the injury, it will be cured soon because of the development of science and technology in the future. I didn’t expect to risk my life for a meal. I can still eat it in my own home in the future. Anyway, there are plenty of fast-growing vegetables, compressed food, bio-artificial meat, and home robots with superb cooking skills. Really can’t! Those at home can also take a nutritious pill that can fill a day.

Shen Xingxin went home full, but this time his heart was clouded. It is estimated that he will not go to the restaurant for a long time.

On the way home, Shen Hangxin, who was full of anger, just wanted to go home and have a good rest. I saw a group of young people on the road wearing strange clothes made of wire, and there were spoons, spoons, chopsticks and the like hanging on the wire clothes. These people laughed at Shen Xingxin: Look at this ignorant man, wearing such old-fashioned clothes. It’s really funny.

In the past, Shen Xingxin would have been angry. But because he is used to it, he didn’t get angry this time, so he just sighed.

He finally came home and lay on the sofa, closed his eyes and prepared to have a rest. As a result, someone called, and he connected the phone, only to see a virtual person appear in front of him (this virtual person is the virtual image of the person who called himself). He introduced: My name is Zhenhesheng, and I am the agent of the most fashionable painter Bu Zhengyi in the world. Now I would like to introduce you to the latest paintings of Bu Zhengyi. With that, Zhenhesheng showed a so-called painting by the painter Bu Zhengyi, but Shen Xingxin almost didn’t laugh when he saw this so-called fashion painting, because it was the level of a few years old children. So he hung up the phone at once, because he didn’t want to waste time on it.

He lay on the sofa, closed his eyes again and prepared to have a rest. As a result, the doorbell rang and a friend came to visit.

The home robot opened the door, only to see his friends also wearing strange clothes. Shen Xingxin was about to say why they are so confused with fashion. As a result, they exclaimed first: Xing Xin, why don’t you have a painting at home? Why does alien travel make brain travel stupid for a year? This will be looked down upon by people and become a terrapin with no taste.

Shen xingxin said angrily, don’t mention any fashion in my house, I don’t need it.

These people discussed with each other and said: no need and need, this is popular now. But let’s do the fashionable thing of being a guest first, and we can’t lose our manners.

ShenXingXin listened to their words, puzzling. I don’t know what fashion etiquette is popular now. But soon he knew. Because these people took out black paint and sprayed it on themselves, they were covered with sticky black paint without waiting for Shenxing’s new reaction.

That’s not all. I saw myself arrested by several people and thrown out from upstairs, scaring the daylights out of Shenxingxin. Is it necessary to risk your life by receiving visitors at home?

Fortunately, the family robot reacted very quickly and flew out to receive itself before it almost landed.

Once back, these friends are praising the quick response of home robots, which is really exciting. Shen Xingxin roared angrily to these friends: You fashionable pigs, get out of here and never come to my house again.

After driving these people out, Shen Xingxin quickly sold all the property on the earth, and he signed up again to go to the outer space planet.

This time he is going to emigrate to another planet and never return to earth.

He hopes that people living in other planets will not have these stupid fashions, because blindly following the fashion is terrible.

If any word can be the aesthetic benchmark of this year’s fashion circle, it is Cottagecore.

Maybe you are unfamiliar with this uncommon English vocabulary, but you must have seen a lot of fashion trends in Cottagecore style. From show layout to fashion trends to leisure activities, the natural aesthetic style under Cottagecore aesthetics is permeated.

Cottagecore actually comes from an Internet aesthetics, which Wikipedia explains:

"Cottagecore celebrates the return to traditional skills and crafts, such as foraging, baking and pottery, and is related to similar nostalgic aesthetic movements, such as grandmothers, farms and fairies. According to its supporters, Cottagecore’s idea can help satisfy people’s general desire for’ nostalgic longing form’ and get rid of many realistic pressures. "

Many years ago, when the career of designer John Galliano was hit hard, this village farmhouse, which seemed to be in a paradise, became his refuge and enjoyed the pastoral pastoral style of Cottagecore.

Cottagecore is more accurately a comprehensive style of fashion and lifestyle, which may be an atmosphere created by a dress, a trivial matter in daily life or even a photo.

Picnics and camping in this year’s fire are the best proof that Cottagecore style is becoming popular. Doing more outdoor activities and being close to nature may also be an important reason why Cottagecore has become a global fashion trend in a special period.

For fashion, the appearance of Cottagecore has impacted the Normcore style that has been popular in fashion circles for many years. Unlike the sense of high-class that Normcore style advocates like, Cottagecore has a rare simple texture.

They don’t refuse colors, and they don’t have too many collocation skills. Everything seems relaxed and natural. The first brand to set off the craze of Cottagecore in the fashion field is the brand represented by the southern French style, such as Jacquemus, who walked the catwalk in wheat fields and lavender fields.

Jacquemus’s social media self-introduction is full of Cottagecore spirit.

"My name is Simon Porte Jacquemus, I love blue and white, I love stripes, I love the sun, I love fruit, I love poetry, I love Marseille and the 1980s."

Not as exquisite and fashionable as Parisians, the fashion in southern France has a primitive natural flavor. Their greatest romance when making clothes is that they are permeated with printing and handicrafts related to nature everywhere. After polishing, the rough texture is more charming than exquisite things.

The easiest item to get in the Cottagecore style in autumn and winter is the grandma sweater with printing or embroidery, and generally there are various flower patterns embroidered on it.

This kind of sweater is generally a heavy knitted fabric, which completely breaks the setting that the sweater is the basic model. The complicated design reveals a warm sense of family craftsmanship, as if it really looks like the sweater knitted by my grandmother when I was a child.

Sweaters are more retro by adding the weaving technique of twisted flowers to the weave. Twisted sweaters are also a very popular sweater trend this year, even if they appear alone, they will be brilliant enough.

Doll collar is also a good choice with thick thread knitting. The same temperament between water-soluble lace and twisted pattern road makes the two complicated designs fit perfectly.

The matching of thick-line needle sweaters is easy and simple. Cottagecore is a kind of retro style to a certain extent. The single items in the old days always have a taste that new things don’t have.

American Cottagecore is more colorful. This popular element from carpet weaving has a strong hippie style in the 1970s. Granny Square was originally a pattern created by disassembling sweaters and socks and weaving them again.

Patterns with strong ethnic customs are matched with bright colors, with a little simplicity and cuteness of farm girls. Cottagecore’s sense of craftsmanship is undoubtedly displayed in Granny Square.

Granny Square appears on bags and hats, which is lighter and more everyday in modern collocation.

Similar to Granny Square, China Baijia cloth often appears in American Vintage, which is also a single product of Cottagecore.

The "old" pursued by Cottagecore is actually an elaborate "imperfection". Too formal fashion always feels too distant, but this "patchwork" fashion makes people feel kind.

Don’t talk too much about the fashion in Copenhagen. Except for the Normcore school represented by Totême, the color aesthetics in Northern Europe is the natural pastoral beauty with Cottagecore.

The fairy tale flavor of Nordic countries, flowers and forests together create their unique color style, without the gray tone of Mo Landi color system, all colors are fresh and bright, and even the heavy coat in autumn and winter has the gentle texture of grandma.

Fashionable girls who go to the market in the countryside wear headscarves and vegetable baskets. They never care about the fashionable conclusion that they can’t wear more than three colors. It is the use of a lot of colors that makes this Cottagecore style lovely and natural.

The essence of Cottagecore fashion is that there is no collocation rule, and they strive to create a relaxed fashion style. You don’t have to think hard about how to match it every day. Flower skirt+flower sweater also has its meaning.

In this era of lying flat all the time, but never without involution, being close to nature and returning to simplicity has become a luxurious lifestyle. This is probably the meaning that Cottagecore aesthetics has become a popular trend, creating the sense of ritual you want in your daily life and wearing. Don’t push, be a Cottagecore girl.

By the way, you can also go home and look through grandma’s closet, which may make your Cottagecore have a different style.

Women are divided into several stages according to their physiological characteristics, from the fetal period to the neonatal period, and then into childhood and adolescence. With the decline of ovarian function, women gradually enter menopause and old age. At different stages, the physiological characteristics of women are constantly changing again.

1. Fetal period

Sperm and egg combine to form a fertilized egg, which is implanted in the uterine cavity and then gradually develops into a fetus. There are 23 pairs of chromosomes in the body, one of which is decisive for development.

2. Neonatal period

Because the fetus is influenced by the mother’s hormones in the uterus, the breast, ovary, uterus and vulva have developed initially. After the baby is born, the hormone level in the blood will drop rapidly, and it is easy to have a small amount of vaginal bleeding. Don’t worry too much, it will usually subside in a few days.

3. Childhood

Girls grow faster in childhood, but the reproductive organs develop slowly. Before the age of 8, the function of hypothalamus-pituitary-ovary axis was inhibited, the reproductive organs were not developed, and the vaginal epithelium was weak and wrinkle-free, which could not resist pathogenic bacteria and was prone to inflammation in children.

4. Adolescence

Girls enter puberty from the age of 10 to 19, and their reproductive organs develop rapidly, and their sexual functions are gradually improved. They begin to have menarche and their breasts develop accordingly. In adolescence, all parts of the body develop rapidly, and the secondary sexual characteristics gradually emerge.

5. Sexual maturity

Sexual maturity, that is, ovarian functional maturity, results in periodic secretion and ovulation of sex hormones. Usually from the age of 18 or so, after 30 years, this period is a period of vigorous fertility. Due to the influence of sex hormones, breast and reproductive organs also undergo periodic changes.

6, menopausal transition period

Generally, women begin to enter the menopause transition period from about 40 years old, which generally lasts for 1~10 years. During this period, ovarian function gradually declines, follicles cannot mature and eggs cannot be excluded, so menstruation becomes irregular. When it develops to a certain extent, the follicles in the ovary can be gradually exhausted, which will lead to the decline of ovarian function and eventually enter menopause. Because the estrogen level fluctuates greatly or suddenly decreases, it is easy to cause mental symptoms, leading to night sweats, poor sleep quality, irritability and hot flashes, which is called menopausal syndrome.

7. Old age

When a woman enters old age, the follicle stops, and the ovary can no longer secrete estrogen, but the ovarian stroma can secrete some androgen. Under the action of peripheral tissues, estrogen can be transformed into circulating estrogen. After women reach the age of 60, the ovarian function has completely lost, not only the body is aging and changing, but also the reproductive organs are slowly shrinking and aging. The main symptom is that the estrogen level is low and it can’t resist pathogenic bacteria, which leads to senile vaginitis. Abnormal bone metabolism also easily leads to osteoporosis, which in turn leads to fractures.

Tips

Girls should do a good job in nursing at any time, pay attention to personal hygiene at ordinary times, change their underwear once a day, avoid sharing the same room during menstruation, and change sanitary napkins at least once every two hours. In addition, lead an honest and clean life, master the correct contraceptive methods, and do not take emergency contraceptives indiscriminately, so as to avoid disrupting endocrine and hormone levels, and even make women enter menopause or lead to amenorrhea in advance. Adjust the diet, supplement nutrition reasonably, and do not lose weight by excessive dieting, so as not to affect the development of reproductive organs.

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Reveal three secrets of middle-aged and elderly women’s dress

In the bizarre fashion stage, we can’t help thinking about an intriguing question: Why do some middle-aged and elderly women still can’t erase that strong rustic feeling even if they wear expensive fashion? After all, is the essence of fashion wearing really just a pile of famous brands and price labels? Through in-depth analysis, we may find some enlightenment in the fog of fashion.

The lag of fashion concept

The primary reason is the lag of fashion concept. Some middle-aged and elderly women can’t keep up with the pace of the times and still stay in the old fashion concept. With the rapid development of society, fashion is no longer the exclusive domain of young people, and middle-aged and elderly women should also become the protagonists of fashion. However, some people seem to be fixed in the past by time, unable to keenly capture the current fashion pulse.

Time waits for no one.

This is not only a matter of dressing, but also a reflection of life attitude. Fashion is a field full of vitality and creativity. Being integrated into it can not only make people rejuvenate, but also express their love for life. Therefore, if middle-aged and elderly women can break the inherent fashion concept and bravely try some novel and interesting combinations, they will certainly be able to shine a brand-new light on the fashion stage.

Neglect of dress quality

Perhaps some people think that as long as you wear a famous brand, you can become a fashionista in a second. However, true fashion is not only ostentation, but also quality support from the inside out. Some middle-aged and elderly women are confined to traditional ideas, limiting fashion to superficial material accumulation, but ignoring the importance of clothing quality.

Sublimation of taste

Fashion is not just chasing the trend, but also a pursuit of quality life. Regardless of the price, the fabric, cutting and workmanship of clothes are very important. If middle-aged and elderly women can pay attention to the texture and design sense of clothes and choose clothes suitable for their body shape and temperament, they can inadvertently show their elegant taste consistent with their age. After all, wearing a sense of quality can better show the fashion charm of both internal and external repair.

Lack of personalized style

The lack of personalized style is also an important reason why middle-aged and elderly women wear clothes and become rustic. Some people rely too much on fashion magazines or celebrities’ clothes, but ignore the unique value of individuality in fashion. Dressing is not only a superficial modification, but also a way to show individual independence.

Unique light

If middle-aged and elderly women can tap their own unique charm and create a style that conforms to their personality, they will surely shine brilliantly on the fashion stage. Different people have different temperament and aesthetics, and personalized fashion style can better show a person’s unique charm. Therefore, in the pursuit of fashion, middle-aged and elderly women should pay more attention to discovering their own uniqueness and bravely show their personalized style.

The eternal password of fashion

Fashion is an eternal topic, and age has never been a shackle that limits fashion. Middle-aged and elderly women can also shine in the palace of fashion. The key is to dare to try and break through. It is a brave step for every middle-aged and elderly woman to get rid of the shackles of the past, no longer be satisfied with tradition and explore personalized dressing styles.

Fashion is not only an external splendor, but also an internal attitude towards life. Taste, quality and personality are the keys for middle-aged and elderly women to find fashion codes in the fashion maze. Only by truly understanding and implementing these three elements can we exude a unique charm that is commensurate with our age but does not lose our sense of fashion. May every middle-aged and elderly woman shine her own light on the big stage of fashion and make the imprint of the years more charming.

Hello, everyone, I’m Chu Xiangyu. Today, I’d like to discuss culture with you … What is culture? I believe everyone knows that the coverage of culture is very wide, such as a pair of chopsticks and a Chinese character. This is a cultural label, a phenomenon and some behaviors. There are certain cultural considerations behind it, so almost all of them, such as personal feelings, palace buildings, national customs, national appearance and even tribal life, all have cultural characteristics. In addition, Up to now, there is no relatively most recognized analysis and definition … perhaps, we can explore the existence and traces of culture from the perspective of people themselves …

First of all, culture is revealed and people can touch it. For people, the analysis and embodiment of a culture may be an understanding after sensory touch (for example, the Hui people don’t eat pork, and the differences in local dialects), a treatment under cognition (for example, various local customs, styles and differences in food between the north and the south), or a mentality after exploring (for example, celestial burial culture, or fried bean worms) There are also many fat intestines, beef louvers and chicken feet that foreigners can’t accept, and these are all a kind of perception in people’s hearts, and then they are revealed by people’s thinking, consciousness, psychology or behavior. (For example, if you take foreign friends to eat preserved eggs, they will suspect that you are messing with them when they look at the black eggs and the yolk is sticky … Then he picks them up and smells pungent. After chewing for a long time, I couldn’t swallow it, but I felt sick and spit it out. My face was disgusting and disgusting. I said it tasted strange and smelly, and I didn’t eat it at all. I won’t touch it again after I was killed … This kind of psychological expression and description is a kind of sense or experience that all people will have in their hearts after contacting a culture or a certain culture, regardless of what kind of cultural contact: whether it is understood after sensory touch or not, and whether it is acceptable under cognition.All the cultural contact and cognition can be described by this expression: whether the senses are understood or not, and how to treat them under cognition …). At the same time, people have different thinking tentacles, and people are connected by thinking. Then, all these thoughts are intertwined and mixed together. From this, an ideology with different senses and different cognition is formed, and it may not be divorced from the fundamental description of things. This kind of generalized human consciousness and activity based on people’s thinking cognition is the essence and embodiment of culture … (For example, preserved eggs, which we think are normal, are generally unbearable, but some people can accept, and then all these thoughts are intertwined, and no one is right or wrong. Preserved eggs are preserved eggs, a kind of food culture, and a kind of reflection of people’s thinking and feelings in different degrees when they contact things …)

Therefore, the definition of culture: a broad, different and holistic breath and track that can be captured by thinking, which refers to people’s various postures, habits, atmosphere and words and deeds … It is understood that no matter what kind of culture, it is the sense of things to some extent on the basis of people’s thinking, and we can actually feel this breadth or difference. Then all the thinking in it is the breath of culture, one is the whole consciousness atmosphere in which people perceive things and then distinguish and conduct them between thoughts, that is, all cultures, including knowledge, writing, art, religion, beliefs, laws, customs, etc., are extensive and different, and people can perceive and trace them. This is the core of culture … (As everyone knows, All things, phenomena, consciousness or behaviors can be sensed or understood by people, and the cultural differences between different regions are great, and these differences are all under people’s senses or experiences, and all these conscious thoughts, regardless of whether they are single, complex, fragmented or whole, are a form of culture, and the dimensions and spaces constructed by all these thoughts, It is the root and breath of culture … For example, China culture has a history of thousands of years, with countless details and a long history. We can still look at biographies, poems, buildings and articles thousands of years ago, and the charm of its thinking penetrates through time and space and looks down on ancient and modern times.Isn’t this romantic feeling the breath of culture? Or, Chinese cuisine is world-famous. Eight cuisines and various cooking snacks are just our senses and understanding … For example, cows are just an animal, but cows are sacred in India, and cow urine is a drink and can be exported. As for whether other people in the world understand or not, cows are all gods … This single thinking, the atmosphere of national consciousness and the doubts of others are all under a certain cultural framework.

Cultural inheritance: More than two thousand years ago, Qin Shihuang unified writing, currency and weights and measures, which at that time integrated messy, disorderly and solidified regional deviations into a certain degree of humanistic consciousness, and then became a unified feeling of home and country, which lasted for thousands of years … Perhaps, such a process of generalization from form and cognition to personal thoughts is the continuation of culture, and this ideology that can be interspersed and jumped between thoughts may be the gesture in human history.

The bearing and precipitation of a culture is based on the description of things and expanded by people’s thinking consciousness. At the same time, people have their own thinking tentacles, which intersect and stand independently, and people have mutual awareness exchange, compatibility and resonance. Therefore, a culture is cut and polished by human thinking while accumulating, and then it breeds cultural consciousness and life, and then forms people’s nature, spirit and civilization. Finally,

Also, we often say, what about world civilization and human civilization? For example, the culture of China has accumulated to this day, and the imperial system that can slaughter the nine clans has been destroyed forever, and the foot-binding has been despised. Eight-part essay will not be popular, that is to say, these phenomena or behaviors, their original views and positions have been criticized during the extensive handover of human nature, and their deviations and dimensions have been run in, thus forming a new ideology, that is, the thinking after cultural precipitation, a more objective, just, reasonable and most recognized spirit.

All rights reserved, infringement will be investigated …

After two years, the game war between Netease and Ali started again.

On the one hand, Netease published a "good news", and the court ruled in the first instance that "Three Kingdoms Strategic Edition" constituted copyright infringement and compensated 50 million yuan. On the other hand, the "Three Kingdoms Strategic Edition" shouted from a distance: The game will continue to operate normally and appeal.

Screenshot of "Three Kingdoms Strategic Edition".

As both giants in the field of game market strategy, the grievances and disputes between the two major game IPS have been long. Friction and conflict between them have been buried deep in the hearts of the two families like mines.

As early as 2015, Netease launched "Land of the Land". In 2019, Ali’s Linxi Entertainment launched the "Three Kingdoms Strategic Edition". In the following four years, the two games fought hand-to-hand in the strategy game market, vying for player resources, aiming to dominate the segmentation field.

"The compensation of 50 million yuan is not only the highest amount of compensation for copyright infringement of strategic games at present, but also may have a great impact on the future development of the game market and the research and development direction of manufacturers." Ma Jing, an observer of the game industry, told the Beijing News Shell Finance reporter.

Winner means "Qian Jing" is vast. According to the gamma data report, the market size of head SLG (strategy game) will be close to 20 billion yuan in 2021. At the same time, the head effect of SLG category games has become more and more obvious in recent years. In 2024, the domestic SLG market will be able to break through the 40 billion mark.

Screenshot of Netease’s "Land of the Land".

Stand on the "ring"

"The court of first instance ruled that The History of the Three Kingdoms Strategic Edition constituted copyright infringement, ordered the other party to delete or modify the infringing content within 30 days from the date when this judgment became legally effective, and ordered the other party to compensate our company for 50 million yuan within 10 days from the date when this judgment became legally effective." Recently, Netease’s game "The Coast of the Land" was released, said Weibo.

Soon, the "Three Kingdoms Strategic Edition" also said in Weibo that "Netease’s request to stop the game was rejected according to law". At the same time, he said that the game will continue to operate normally, and some of the contents of the judgment will not be recognized and an appeal will be filed.

The two games went to court, which originated from Netease Leihuo Technology Co., Ltd., the producer of "The Coast of the Land" in 2021, accusing Guangzhou Jian Yue Information Technology Co., Ltd., the producer of "Three Kingdoms Strategic Edition", of "copyright infringement and unfair competition" and bringing a lawsuit to the court. In two years, the court finally made a first-instance judgment.

This is not the first time that "The Coast of the Land" has filed a lawsuit against "Three Kingdoms Strategic Edition", and even the predecessor of the game publisher has a close relationship with Netease.

According to public information, Guangzhou Jianyue Game Company, as the publisher of "Three Kingdoms Strategic Edition", was founded by Zhan Zhonghui, the former Netease COO, and was wholly-owned by Alibaba in 2017. Subsequently, the Jian Yue team changed its name to Linxi Entertainment and became an independent business group under Alibaba Group.

The dispute between the two sides can be traced back to April 2020. At that time, it was difficult for a large number of users to go online at the same time in the game "Land of the Land". At first, this incident was ignored by the outside world. Then, on a live broadcast platform, two users made a number of dissatisfied remarks about the players, which led netizens to think that the game project team members accused the players. Later, it was upgraded to the topic of "The people of the project team of" The Land of the Land "angered the players".

A few days later, the "Three Kingdoms Strategic Edition" advertising service company launched a number of "2020" on multiple platforms, and even the game project team operated the players? Who gave the courage "and other advertising materials for copywriting content. Netease filed a lawsuit to the court. In February 2022, Guangzhou Tianhe Court made a first-instance judgment on this case and found that the defendant constituted commercial slander.

In addition to disputes, the two sides have also confronted each other many times on "plagiarism".

In October, 2020, "The Coast of the Land" released a video publicly questioning that "The History of the Three Kingdoms Strategic Edition" was suspected of plagiarism in many aspects such as gameplay mechanism and animation, and gave the news that the court had filed a case. However, The Three Kingdoms Strategic Edition responded that there was no plagiarism.

The "Three Kingdoms Strategic Edition" has also given a corresponding counterattack. According to public information, Linxi Entertainment once brought Netease to court on the grounds of unfair competition disputes, copyright infringement disputes and network infringement liability disputes (reputation rights disputes).

"I feel that the two games do have similarities in the gameplay mechanism, but they are certainly not exactly the same." Player Liu Ke told the Shell Finance reporter, "In fact, the similar gameplay in the game market is mostly similar, such as MOBA (multiplayer online tactical competition) games, and the gameplay is basically similar. At the moment when the game breaks out, it is difficult to find two similar games that are exactly the same or completely different. "

"The reason why this incident was so concerned by the outside world. The compensation from 50 million yuan is not only the highest amount of compensation for copyright infringement of strategic games at present, but also may have a great impact on the future development of the game market and the research and development direction of manufacturers. " Ma Jing told Shell Finance reporter that "the judgment may trigger a copyright storm in the industry. Not only strategy games, but even in other categories, similar games that are subsequently launched may have potential infringement risks, and even the game system needs to be overthrown and redone. "

Seize the top spot in strategy games

As Liu Ke’s fingers slide, a group of cavalry slowly set out for the enemy country on the mobile phone map. After a few minutes, the system prompts you to encounter resistance from the other side. With a burst of swords and swords, the system once again prompts that victory has been achieved, and part of the other party’s resources have been successfully owned.

Liu Ke is playing an SLG (strategy game) game. In the game, he plays the role of commander, builds the city according to the map and resource management, and at the same time develops in a competitive strategy, tactics or alliance with other players, or competes for resources with each other.

According to public information, SLG games appeared many years ago. In the 1980s, Japanese game maker Glory Company successively launched games such as Kawanaka Island Battle and Nobunaga’s Wild Hope, bringing strategy games into the global player market. The "Civilization" game series that appeared in the 1990s pushed this game to a climax.

After entering 2010, with the transfer of the game platform to the mobile terminal, a variety of strategic games have emerged in the domestic mobile game market.

Interestingly, the story background of these games is mostly based on the Three Kingdoms period.

"The high popularity of the Three Kingdoms makes players familiar with the game background and general attributes. In addition, the historical background of’ standing side by side’ also fits the style of strategy games. " A domestic game manufacturer analyzed to Shell Finance reporter.

In October 2015, Netease, which saw the opportunity, officially launched "The Coast of the Land".

At this time, there are many strategy games on the market, and most of them use the background of the Three Kingdoms. The serious homogenization has caused no game to maintain its popularity for a long time. Naturally, "Land of the Land" was not favored by the outside world at the initial stage of its launch.

Unexpectedly, the game quickly became popular in the market with its novel gameplay and content, and even soared to the top 10 on the iOS download list, vaguely holding the first position of strategy games.

"During that time, many friends around me were addicted to games. Every day, I discuss how to arrange troops and how to attack the city. " Player Lin He recalled to Shell Finance reporter.

Just as "The Coast of the Land" is in the limelight in the market, the biggest opponent is quietly coming.

In September 2019, Ali’s Linxi Entertainment launched the "Three Kingdoms Strategic Edition", which is also based on the theme of the Three Kingdoms and also focuses on strategic style.

Although the admission time was late, The Three Kingdoms Strategic Edition swung a sword and cut into the market with "genuine authorization".

As early as 1985, Glorious Company launched the "History of the Three Kingdoms" game, and has since updated several generations of versions. In that era of end-tour, almost all young people who like strategy games have played this series of games, and the "Three Kingdoms Strategic Edition" was authorized by its IP when it was developed.

With the authorization of genuine IP and the support of producers, The History of the Three Kingdoms Strategic Edition has attracted the attention of many players. In addition to the new players who have arrived at the news, there are many old players who have switched to the camp. With the growing number of players, "The History of the Three Kingdoms Strategic Edition" came from behind and quickly caught up with "The Land of the Land".

A battle about the strategy game market is naturally inevitable.

Close combat:Star playerTake goods and rob players

Game between games, player resources become the core. The quickest way is to "buy".

The so-called buying volume means that the game is exposed in all major channels by buying traffic, so as to guide players to download and register the game.

In fact, after the publication of The Three Kingdoms Strategic Edition, a lot of resources have been invested in publicity. Large-scale investment in exchange for high-frequency exposure. In an interview, many players told Shell Finance reporter that for a long time, the "Three Kingdoms Strategic Edition" could be seen on various social platforms almost at any time.

In addition to overwhelming advertisements, the game also invited many star players to experience it, so as to attract powder by celebrity effect.

On the anniversary of the game in 2020, when Hugh appeared in the official live broadcast room, fans immediately poured in. When he shared his understanding of the game, he not only attracted fans’ curiosity about the game, but also won the resonance and recognition of the players.

"I have always been a fan of Hugh, and I learned that idols also became interested in it after playing this game." Player Wang Lei said, "Once you try, you will completely’ into the pit’, not only playing for a while every day, but also making many friends in the game."

After a combination of boxing, The Three Kingdoms Strategic Edition quickly gained a foothold in the market. According to seven wheat data, since its launch, The Three Kingdoms Strategic Edition has been stable in the iOS bestseller list TOP5 for a long time.

The opponent has a strong performance in the market and is seen in the eyes of "The Coast of the Land".

In the process of development for many years, "Land of the Land" has also chosen to buy more to increase its exposure, and has also held hands with star players to create momentum for the game.

In an activity, Go champion Ke Jie once showed his status as an old player, and said that even if the game was frequent, he would take time out to experience the game. Actor Yu Hewei served as the "tasting officer" of the game, and the joint game set off a craze for game video in bilibili.

"The star players invited by both sides are not traffic stars, and they all have strong cultural symbols." Ma Jing told Shell Finance reporter that "Hugh once played a resourceful role in nirvana in fire, while Yu Hewei played many versions of the TV series" The Three Kingdoms ",and their help fit the connotation of the game itself" strategy ".

In addition to the traditional advertising competition, the two sides have also played "cultural cards" to show their "orthodox" position in strategy games.

In 2020, "Land of the Rate" held "Land of the Rate College: Game Thesis Competition", and invited teachers from universities such as Peking University and Tsinghua as judges. According to public data, more than 4,800 college students participated in the team and produced more than 2,700 papers.

The "Three Kingdoms Strategic Edition" chose to spread the "Three Kingdoms Culture" in hand with the museum. Also in 2020, the game joined hands with more than 40 cultural and cultural institutions to select more than 170 groups of precious historical relics to launch the "Special Exhibition on Cultural Themes of the Three Kingdoms", so that players and cultural lovers can get a close look at the history of the Three Kingdoms.

In 2022, The History of the Three Kingdoms Strategic Edition and ten domestic museums jointly launched the "Three Kingdoms Tale Man Plan", inviting museum directors, experts and scholars to give professional explanations on the cultural relics of the Three Kingdoms, and at the same time inviting the audience to act as "cultural relics commentators" to record commentaries for the cultural relics, so as to promote the history and culture of the Three Kingdoms.

"The Coast of the Land" is naturally not to be outdone. In 2023, it announced that it would cooperate with Luoyang dingding gate Museum to record the historical records of players’ battles in the game into the museum, so that players can also feel the glory of "dominating the world" outside the game.

"As a game with a historical background, combining traditional culture not only gives fans a sense of identity, but also gains social recognition, thus making the game more familiar to more people." Ma Jingru analyzed and said.

The market broke out,The game has become“Cash cow"

The two game companies are killing each other, aiming at the monopoly in the segmentation field. After all, at the moment when the strategy game market breaks out, the head position is directly related to the game income.

According to the "Analysis Report on the Trend and Potential of China Game Industry in 2022" released by Gamma Data, the head SLG (strategy game) market will be close to 20 billion yuan in 2021. At the same time, in recent years, the head effect of SLG category games has become more and more obvious. In 2021, the products with the highest water flow gathered nearly half of the head SLG products. According to the data of China Commercial Industry Research Institute, in 2024, the domestic SLG market can break through the 40 billion mark.

The hot market is bound to benefit many game manufacturers. In order to expand IP popularity, manufacturers have joined forces with other brands across borders to attract more players in the circle.

Liu Ke was deeply impressed. He once saw the advertisement of "The Coast of the Land" on various social platforms. Even when he was chasing the drama, he saw the game advertisement exposed in the film. "At that time, I was watching" The Wind Rises in Longxi ". There are advertisements for games in the film. However, because each other is the content of the theme of the Three Kingdoms, they don’t feel abrupt, but they have an inexplicable sense of fit. "

"I often see cross-border advertisements of games." Another player, Han An, told the Shell Finance reporter that as a fan of "Land of the Land", he not only saw the games jointly signed with brands such as Zhang Fei Beef, L ‘Oreal and LU ZHOU LAO JIAO CO.,LTD, but also specially placed orders to buy related products. "Things in different fields create joint names, and there is an impulse to buy them home for collection."

In fact, the cross-border joint name of the "Three Kingdoms Strategic Edition" also does not lose opponents.

In September, 2020, The Three Kingdoms Strategic Edition announced that it had jointly held an offline anniversary celebration called "Hot Pot Heroes Club" with Haidilao, inviting 10,000 players to eat hot pot for free in Haidilao in 39 cities across the country. In addition, the game also launched cooperative products with brands such as Box Horse and Prizm Star Card.

During the period of FIFA World Cup Qatar 2022 in 2022, The Three Kingdoms Strategic Edition sponsored the Argentine national team, which not only became its "designated mobile game", but also invited Leandro Peterson, the brand director of the Argentine Football Association, and several players of the Argentine team to personally promote the game. With Argentina winning the World Cup, the game IP is also known by more players.

Cross-border co-branding has benefited "The Coast of the Land" and "The History of the Three Kingdoms Strategic Edition". In addition to making profits, the game has also attracted the attention of players from different circles.

Sensor Tower data shows that in April 2023, China App Store mobile game revenue ranking, The History of the Three Kingdoms Strategic Edition ranked fourth, second only to the glory of the king, Peace Elite and The Original God. According to Appmagic data, in 2022, the revenue of Land on the Coast was 161 million US dollars (about 1.13 billion yuan), and the revenue of Three Kingdoms Strategic Edition was 829 million US dollars (about 5.84 billion yuan).

"The continuous expansion of market segments will inevitably bring more powerful gold absorption capabilities." Ma Jing said, "After all, similar background setting and similar gameplay decide that both sides are under pressure to compete for the same market and user groups. In the case that everyone wants to be a’ brother’, the competition is naturally more intense. "

Beijing News Shell Financial Reporter Tan Che

Editor Wang Jinyu

Proofread Lin Zhao