Reporter Han Bing reports It’s 0 to 3 again, and it’s a huge gap with little strength to fight back. For the third time, Manchester United was defeated by Manchester City, the city’s sworn enemy, by more than 3 goals at home in the Premier League. If it weren’t for Onana’s Banksy pounce and many rescues, and Harland’s repeated missed opportunities, Evans would have suffered another embarrassing 1-6-even Manchester United couldn’t find anyone who scored that goal. The figures are cold and cruel: Manchester United under Ferguson lost only 34 times at home in 26 years, with an average of less than 1.3 games per season; But ten years after Sir Alex retired, Manchester United has lost 34 home games, averaging 3.4 games per season, almost increasing by 2.6 times!

This season, Manchester United have lost five games in the first 10 rounds of the Premier League, the most since nearly 37 years (1986/87 season, 10 games and 6 losses). Manchester United, once arrogant, now has a strength gap with Manchester City, the sworn enemy of the same city. Although Guardiola gave Tenghahe some face after the game, saying that it was not easy to beat Manchester United, other Premier League celebrities were not so polite. Shearer bluntly said that this was a "game between men and boys" and thought it was a completely unequal contest: "The result of the game only depends on how many goals Manchester City wants to score. Manchester United found themselves far behind, which is their most frustrating place."

Manchester City in Guardiola’s era has defeated Manchester United 9 times away from home, surpassing Arsenal (8 times); Among them, the Premier League beat Manchester United five times away from home, also surpassing Arsenal and Tottenham Hotspur. Manchester City is worth 390 million euros more than Manchester United, close to Juventus (420 million) and more than Rome (360 million). The strength of players is in different orders of magnitude, so is the level of coaches.

After the game, Neville and Carragher argued about Manchester United’s tactical mistakes, while Neville emphasized that the sale of Manchester United affected morale. Neville also mentioned Maguire and Mount, saying that their original intentions were Manchester City and Liverpool, but they all joined Manchester United in the end: "Should the students be blamed or the teachers?" Carragher stressed that Manchester United are playing "weak football", and they have taken the initiative to show weakness since the beginning of Tenghahe’s coaching, which gives players a psychological hint that they are self-indulgent. Tactically, it is an indisputable fact that Manchester United can’t compete with Manchester City in midfield and can only rely more on long pass.

Tenghahe scored only 2.8 points after the game, which is the lowest score since the Dutch coach coached Manchester United. The reporter asked about the gap between the two teams. Tenghahe’s answer was similar to last year. At the end of September last year, Manchester City swept Manchester United 6-3 at home, but at the beginning of this year, Manchester United also retaliated 2-1 at Old Trafford, which shows that Manchester City is not invincible. Manchester United lost only 1-2 in the FA Cup final in June. Why is the gap so big now? Tenghahe even thinks that this is not his most disappointing game, because the tactical plan is well executed-but the reality is that the Red Devils have almost no plan, and the attack depends on long pass, the defense depends on Onana, and Harland’s "gift"?

Compared with the classic multi-player cooperation in Manchester City’s offensive end, especially the second goal from the backcourt attack to the goal, it took only seven passes to complete. In the whole process, Manchester United can’t even touch the ball, which is the most intuitive embodiment of the strength gap between the two teams in details. The media agreed that the "perfection" of the second goal completely crushed Manchester United’s already insufficient fighting spirit. Although Manchester United is at home, its shooting (7-20) and shooting (3-10) are only one third of Manchester City’s, its possession rate is less than 40%, and its clearance (24-9) is almost 2.7 times that of Manchester City, which shows the team’s embarrassment.

Morgan, Arsenal’s diehard friend and C Ronaldo’s friend, will certainly not miss this best opportunity to ridicule Manchester United and Tenghahe: he stressed that C Ronaldo has scored 43 goals this year when Manchester United’s front line is misfiring collectively. Compared with the active offensive end of Manchester City, Manchester United’s front line is collectively lost. Anthony, Garnacho, Hojlund and Marchal have scored and assisted in the Premier League all season so far, and Rachford, who has played the most time, has only one goal and one assist. Marchal, who was replaced, handed over almost zero data in 10 minutes, with 0 goals, 0 assists, 0 shots, 0 passes, 0 clearance, 0 interception, 0 foul and even 0 touch! What’s the point of such substitution?

Keane denounced the downturn of B-fee in the game, and stressed that it was long overdue to deprive such a bad player of the captain’s armband and deliver players with more leadership and willpower. B Fei is almost invisible in this field, winning only 1/3 in 12 confrontations and being beaten four times, which totally does not match his high social status and the status of Portugal’s central midfielder. Manchester Evening News rated Manchester United players as almost humiliating: Onana lost three goals but made seven key saves, including two dives, with the team’s highest score (7 points), and six of the 11 main players scored less than 4 points. Except for the goalkeeper, coach Teng Hah only scored 2 points.

Little Redknapp’s evaluation of the strength of the Manchester City Derby is more straightforward: "The home of the two teams is only 5 miles apart, but Manchester City has left Manchester City for more than 100 miles." The number of goals scored by Harland in the Premier League (11) equaled the number of goals scored by Manchester United (10). How embarrassing. Keane insisted that Tenghahe should take the blame and resign, because the Dutch coach didn’t know how to line up the strongest team. Tenghahe stressed that Manchester United had performed very well in the last three derbies and was severely criticized by Neville. If Tenghahe still wins with his mouth and doesn’t know how to reflect on himself, I’m afraid the days before he leaves Old Trafford will be numbered. After all, neither the Gr family nor the possible new shareholder Ratcliffe will tolerate Manchester United’s complete failure in the European War.

Reporter Jin Cuo reports On October 31st, local time, Song Kai, the new president of China Football Association, appeared at the AFC Annual Awards Ceremony, which was his first visit since he took office. Song Kai’s move hoped to restart China’s football diplomacy and open up the situation.

In January this year, Du Zhaocai, then vice-chairman and secretary of the Party Committee of the Football Association, was elected as a director of FIFA, with 18 votes at the bottom, and was unable to be re-elected. Due to the special regulations of the AFC (only one election was allowed), China Football was "aphasia" in the executive committee of the highest institution of the AFC for the first time.

Subsequently, the chairmen and vice-chairmen of the 16 committees under the AFC were adjusted, and no one in the China Football Association was elected.

However, according to the current "status" of China football, whether it is elected as a director or not has little influence, because even when Zhang Jian and Du Zhaocai were directors, it didn’t bring much help to China football. Even when Du Zhaocai was the chairman of the arbitration committee, China football didn’t even benefit from it, and even suffered a lot when facing the West Asian teams.

In fact, after Zhang Jilong, China’s football diplomacy or "foreign affairs" has been "aphasia". Since then, neither Zhang Jian nor Du Zhaocai has done it, especially Du Zhaocai.

That is to say, after Zhang Jilong’s retirement, China’s football diplomacy has been broken, and the "advantages" of Chen Chengda, Xu Fang and Zhang Jilong, which come down in one continuous strain, are gone.

For Song Kai, there are many things to do after taking over the mess of China Football Association. Youth training and league matches are very important. Judging from his trip to Doha, football diplomacy has not been neglected, or an open attitude.

In the past, some leaders of the Football Association actually did not attach importance to football diplomacy, and some were jealous and some were disdainful of Zhang Jilong’s contribution. Despite Zhang Jilong’s persuasion, Nan Yong "formed an alliance" with Haman, then president of the Asian Football Association, and got a temporary "pleasure" for a football player in China. At that time, he was full of pride. "What football diplomacy is, it’s just interests."

Nan Yong’s words have some truth. "Interests" are indeed fundamental, but connections are also indispensable. Otherwise, there is no channel for "mutual benefit", or why do people believe you? Haman took over at that time, mainly because he was under siege and needed an "exit".

At present, the situation in the AFC is that "the west wind overwhelms the east wind", and for many years, it is very difficult for China football to regain its voice, which Song Kai should be aware of.

In 2013, with the support of Blatter, Salman ascended the presidency of the AFC, and was re-elected for three times since then. The latest term is in 2027. From the current point of view, he has completely controlled the AFC, with no opponents, and his power is better than that of Haman. His secretariat manages almost everything.

Over the years, China’s football diplomacy has been guided by the principle of "following the establishment", which has both advantages and disadvantages. The advantage is that you can sometimes have a sip of soup, but the disadvantage is that you can only have soup.

Previously, China football could not speak because it could not bring "benefits". At that time, many sponsors of the AFC were Japanese and Korean companies, while there were almost no in China; Later, China enterprises participated extensively, but did not express their due "interest demands". They only paid money and did nothing.

For China football, a good opportunity is that an enterprise in China won the business development right of AFC for 8 years (from 2021 to 2028) for 2.4 billion US dollars in 2018. Unfortunately, due to the epidemic, the company lost money for years and was unable to pay the relevant funds, so it had to re-sign the contract and give up most of the benefits. Among them, AFC suffered heavy losses, and China football was also negatively affected.

Since then, China Football Association gave up the right to host the Asian Cup, which also caused dissatisfaction with the Asian Football Association. Among them, Du Zhaocai’s "inaction" was involved.

Therefore, in a certain period of time in the future, China football must regain its "trust" and establish new "contacts" with the world football. Song Kai revealed that the China Football Association is discussing matters related to hosting the World Youth Championship and the World Youth Championship.

In addition, China enterprises that sponsor FIFA and AFC must form a joint force and work closely with the Football Association to maximize the interests of all parties.

During his stay in Doha, Song Kai first met with AFC President Salman and talked with some AFC leaders. Accompanied by Song Kai, Luo Zhao, who has worked in the Foreign Affairs Department of the Football Association for many years, is very familiar with many things about the AFC.

Later on October 30th, local time, Song Kai met Salman on the day he arrived in Doha. Salman congratulated Song Kai on his election as president of China Football Association and reiterated that AFC will continue to cooperate with China Football Association. "I believe that under the leadership of Mr. Song Kai, China football will be promoted to a higher level." Salman said that he was concerned about Song Kai’s remarks. "We have seen the determination of the leadership of the new China Football Association." Song Kai expressed his appreciation and welcome for Salman’s commitment. Salman revealed that the AFC will have a series of concrete development plans to help China’s football continue to develop.

On the 31st, on the day of the AFC Awards Ceremony, Song Kai also had a talk with relevant people of AFC. Although he didn’t have a thorough understanding, he at least laid a foundation. In fact, Zhang Jilong once said that China’s football diplomacy is nothing more than four words: making friends.

Of course, it is whimsical to expect Song Kai to restart football diplomacy at once and even achieve results. After all, he is only a "newcomer", but at least, he has taken the first step. In the future, under the guidance of the policy of "making friends", he will be down-to-earth and may recover lost ground.

Xinhua News Agency, Beijing, December 15th, The Economic Information Daily published an article on December 15th entitled "Domestic tourism revenue in the first three quarters was 3.7 trillion yuan". According to the article, on December 14th, the reporter learned from the series of thematic press conferences on "Opening by Authoritative Authorities" held by the State Council Office that in the first three quarters of this year, domestic tourism reached 3.67 billion person-times, and tourism revenue reached 3.7 trillion yuan, up by 75% and 114% respectively. Residents’ tourism demand has been released in a centralized way, and residents’ travel has increased substantially.

Du Jiang, Vice Minister of Culture and Tourism, said that this year’s tourism market can be described as booming, which not only promoted the expansion of related consumption, but also promoted economic recovery. "Since the beginning of this year, the Ministry of Culture and Tourism has continuously improved the quality of tourism products and innovated the supply of tourism products. We have actively developed new products and formats such as camping tourism, ice and snow tourism, sports tourism, marine tourism, and tourism performing arts, and launched 7 national ski resorts, 22 camps of the third batch of national self-driving caravans 5C and 4C, 13 national sports tourism demonstration bases, the first batch of 24 smart tourism immersive experience new space cultivation pilots, and 40 tourism performing arts boutique projects. "

In addition, the reporter learned that in order to further release the potential of tourism consumption and promote the high-quality development of tourism, the Ministry of Culture and Tourism said that the next step will be to promote cultural and tourism consumption, improve the quality of life of the people and better meet the needs of the people.

"The Ministry of Culture and Tourism promotes the implementation of the’ Domestic Tourism Promotion Plan’, enriches the supply of high-quality tourism products, improves tourism services, regulates the order of the tourism market and creates a tourist destination with quality and temperature. At the same time, we will further promote the in-depth integration of cultural tourism, foster new consumption formats and new modes, promote the construction of a’ small but beautiful’ performing arts space, and innovate and upgrade music festivals, concerts and other products. Promote the healthy development of new formats such as script entertainment and tourism performing arts, and promote the integration of food, performance, sports, health care, Chinese medicine and other fields with tourism. We will also promote a new batch of national cultural and tourism consumption demonstration cities, national tourist resorts, 5A-level scenic spots, national night cultural and tourism consumption gathering areas and a series of brand building. Guide local innovative consumption scenarios, cultivate new formats and consumption patterns, enrich measures to benefit the people, and implement the’ 100 Cities and 100 Districts’ financial support culture and tourism consumption action plan. " Du Jiang said.

It is noteworthy that in terms of optimizing the business environment and maintaining market order, Du Jiang mentioned that the Ministry of Culture and Tourism has continuously relaxed market access, actively innovated supervision methods, created a market-oriented, rule-of-law and international business environment, stimulated the vitality of the cultural and tourism markets, and helped the high-quality development of the industry.

Du Jiang said, on the one hand, the Ministry of Culture and Tourism has relaxed the market access threshold and continuously released policy dividends. The negative list system of market access and the review system of fair competition were fully implemented, a number of administrative examination and approval items were decentralized, and the time limit for examination and approval was reasonably reduced. "In addition, for the new formats of culture and tourism, we adhere to the concept of problem-oriented and inclusive prudence, and introduce inclusive prudential supervision policies for new formats such as script entertainment and e-sports hotels, formulate supervision methods suitable for industry characteristics, set policy transition periods, and create an inclusive, stable and predictable policy environment, leaving enough room for development for new formats."

"Regarding the market order, in the first 11 months of this year, the comprehensive law enforcement agencies of the national cultural market dispatched 9.988 million law enforcement personnel, inspected 3.348 million times and handled 41,000 cases, effectively maintaining the order of the cultural and tourism markets. In the next step, the Ministry of Culture and Tourism will continue to strengthen the comprehensive law enforcement supervision of the cultural and tourism markets, solidly promote a series of law enforcement actions, severely investigate and deal with violations of laws and regulations, and further safeguard the order of the cultural and tourism markets. " Du Jiang said. (Reporter Yuan Xiaokang)

　　On May 1st, Beijing time, Ishikawa Kasumi, a famous Japanese table tennis player, posted on social media and officially announced his retirement.

　　"I have decided to retire after the WTT Macau Championship in April. I hope that I can concentrate and go all out in the last game of active service, just like every other game. I am really sorry that I failed to announce my retirement in advance before the game. "

　　"After entering 2023, I feel that every game may be the last game of my table tennis career. I have been carrying this idea and have gone all out to face and enjoy every game. Now, I feel that I have been very satisfied with my table tennis career and have done my best, so I made a decision to retire calmly. "

　　Ishikawa Kasumi

　　"I started to learn to play at the age of 7, and my 23-year ping-pong career has brought me the most valuable experience in my life. Since the London Olympics, I have won medals in three consecutive Olympic Games, won the world championship in mixed doubles, and won five championships in all-Japan championships. In my career, there are many games worth remembering. "

　　"Since I was 14 years old, I have participated in various international competitions as a member of the Japanese national team. For a long time, I have been able to compete at the top level in the world, and many dreams have come true, which makes me very happy and happy."

　　Ishikawa Kasumi also talked about her relationship with China table tennis in her retirement article and expressed her gratitude.

　　"Since middle school, I have been training with coach China at every stage. Along the way, I have met many coaches who have helped me, which is very precious to me. I have also started to contact and absorb China culture and Chinese a little bit. Because I know Chinese, I can communicate with friends and fans in China. I am really happy."

　　"Every time I compete in China, I can feel your enthusiasm. Thank you for the strength and warmth you have always brought me!"

　　"No matter when I am happy to win, or when I am depressed after the game, you will accompany me all the time. I hope that the fans who have watched me play will have a positive attitude in the face of every day in the future, which will make me happy. "

　　Ishikawa Kasumi also looked forward to the future in the article: "From now on, although everything is a new beginning, I will never forget the attitude that the ping-pong spirit has brought me challenges. I will face various challenges and look forward to it. I really appreciate your support all the time!"

　　It is reported that Ishikawa Kasumi’s retirement press conference will be held on May 18th, at which she will share her mental journey with the fans in more detail.

After waiting for three years, China citizens finally ushered in the resumption of outbound travel. Where do you want to travel most in the new year? Some people say that no matter where you go, as long as you can go abroad for a walk; Some people say that I want to go to America, and I haven’t seen my daughter for three years. Some people say that they want to go to the French Disneyland and fulfill their desire to travel around the world …

After a two-month user survey, combined with the travel content and data of over 100 million users in the platform, Poor Travel Network released "China People Who Can Play: Great Insights into Chinese Travel in 2022" (hereinafter referred to as the "Report") today. According to the report, after the announcement of the policy of orderly resuming China citizens’ outbound tourism, more than 90% of users plan to travel abroad within one year, and their willingness to travel within six months has increased by 25.9%. Once you travel, 62% of users will travel for more than 10 days.

In the past year, the length of a single domestic trip by poor tourists increased significantly, and the number of people who chose outdoor travel and parent-child travel doubled compared with 2021.

More than 90% of the respondents plan to travel abroad this year, and they are most concerned about the ticket price.

Poor tourists who are used to flying around the world have always been looking forward to outbound travel. In 2022, 75.4% of poor tourists will still pay attention to overseas travel related content when browsing travel raiders.

Since the release of the new policy, the search for related overseas destinations and overseas hotels in poor travel websites has increased by more than 400%, and the search for "visa" related content has increased by 280%. Before and after the policy, the time when travelers plan to travel has changed significantly. More than 90% of users plan to start outbound travel in 2023, and the number of users who choose to travel within half a year has increased by 13.9% to 38.5%. Followed by travelers who travel within 3 months, accounting for 23.1%; There are also 12% users who will use the Spring Festival holiday to restart their outbound travel in January.

In recent days, countries’ entry policies for China tourists have attracted much attention, which coincides with the results of this report. Travelers are not only concerned about the high air ticket cost, but also about the flight change and whether they are infected with COVID-19. The proportion of people who are worried about the segregation policy of entry destinations is 33.8%, ranking second.

More convenient outbound travel conditions directly affect the travel time of travelers. According to the report, the data of travel within 10 days has risen to 48%, and 52% of travelers will start long-term travel for 10 days or more as long as they go out. 6.3% of travelers plan to travel for one month or more.

The report shows that natural scenery, sacred land tour, exotic culture, food shopping and interest themes are the most anticipated outbound travel themes for poor tourists. Among them, the desire for characteristic culture and interest themes has increased obviously, and it has become more and more people’s choice to appreciate the customs of different countries or to go overseas to rock climbing, surfing and other holy places from their own interests. In 2023, Thailand, Japan, Spain, France, the United States, Italy, Germany, Canada, the United Kingdom and Australia ranked in the top ten.

Domestic travel costs 5000-9000 yuan per person.

The past year has not been easy, but the traveler’s heart remains the same. 93.2% of the respondents believe that travel is a very important and indispensable part of their lives, and more than 60% of the respondents hope to release their inner feelings through travel and fulfill their long-cherished dream of traveling.

The report shows that 51.5% of travelers traveled twice or more in 2022, and the number of users who traveled more than four times still exceeded 20%. 67.2% of users will plan their travel itinerary half a month or more before departure. On the whole, the duration of users’ single trip increased significantly, mainly in 3-5 days, accounting for 59%, up 13.9% year-on-year. In addition, the proportion of single trips lasting 6-9 days and more than 10 days also increased, by 8.5% and 4.4% respectively.

In terms of travel expenses, 51.6% users keep the original budget unchanged, and 21.4% users are willing to increase their expenses to get a better travel experience. Among them, spending more money to eat and live well has become the first choice for over 70% of travelers. The average per capita spending of domestic travel is 5,000-9,999 yuan/person, accounting for 29.3%, and 12.6% of travelers spend 10,000 yuan or more per person. Accommodation, food and transportation are the main expenses of travel, accounting for 35%, 23% and 21% respectively.

Travelers prefer to explore treasure destinations.

How can I travel? Poor tourists gave their own answers. In the past year, Zhou Bianyou, local food, culture and art, outdoor travel and parent-child travel have become the favorite theme games for travelers. It is worth noting that parent-child travel has entered TOP5 for the first time, becoming the choice of more families with children. Natural scenery tour, historical and cultural experience and theme park experience are the first choices for parent-child travel. In addition, outdoor travel has increased significantly, and hiking, camping and cycling are popular among outdoor enthusiasts.

At present, there are various life sharing platforms, but for travel, the travel strategy platform and traveler are still the most inspiring, accounting for 89.7% and 61.9% respectively. The factors that really stimulate travelers to travel are more from the unique beauty of the destination, followed by their own interests, and local customs and culture, special accommodation, film and television planting are ranked 3-5.

Among the top ten popular destinations in China, Hangzhou, Chengdu and Beijing rank among the top three, and some destinations have successfully caught the attention of travelers. Lijiang, which is known as the "Gusu on the Plateau", Suzhou, which monopolizes two "Four Gardens in China", Macau, the world food capital, and Dali, which is thought by countless people as "poetry and distance", are all on the list.

In addition to these well-known destinations, many domestic treasure destinations have been explored by travelers this year. Pu ‘er, which has no severe cold in winter and no intense heat in summer, is the fastest-rising destination in China, and Yanji, which has countless authentic Korean cuisines, is known by more people and ranks second. Chaozhou not only has delicious food and tea, but also attracts people with its profound history and culture. Qiandongnan, where 48 ethnic minorities live, provides travelers with unlimited cultural experience.

In terms of domestic annual hot spots, Erhai Lake has become a haunting place in the hearts of many people, ranking first. The Palace Museum, West Lake, Hongyadong and Daocheng Yading followed closely. The legendary Yulong Snow Mountain, the incarnation of the "Three Flowers" of the Naxi people, attracted more tourists to punch in, and the Duku Highway became a must-see for travelers in Xinjiang.

In 2022, many old scenic spots turned red. The Summer Palace, Dianchi Lake and hulun buir grassland occupy the top three scenic spots with the fastest rising heat. Blue Moon Valley, with the reputation of "Little Jiuzhaigou", soared to the fourth place, and Zhaoxing Dong Village, the first village in Dong Township, attracted people’s attention, while Jinchang "Mars 1 Base" increased its attention by providing travelers with the most authentic experience of "life on Mars".

The picture shows the flower sea landscape in Wenquan County, Xinjiang. Photo courtesy of the author.

Source: Author: Li Baohua

A few days ago, McKinsey and BOF jointly released the report "The State of Fashion 2024", which deeply discussed the current situation and future trend of the global fashion industry. The report covers consumer behavior, brand strategy, digital transformation and sustainable development. Let’s take stock of the potential challenges and opportunities that the fashion industry will face in 2024 through the interpretation of the report.

In 2024, fashion companies will face economic headwinds, technological changes and changing competition patterns. However, changes in consumers’ focus will continue to bring opportunities.

—— Introduction to the report

According to the report of The State of Fashion 2024,In the coming year, challenges such as weak economic growth, persistent inflation and weak consumer confidence may make industry leaders feel a lot of uncertainty. In this context, it will be a new challenge for enterprises to discover the value depression and release the new motivation of performance.

We can see:It is predicted that the growth of all regions will slow down but tend to be normal in 2024, among which the growth of non-luxury goods and luxury goods market in China will be higher than that in the United States and Europe in the same period.

McKinsey also predicted that:In 2024, the retail sales of the global fashion industry will achieve a year-on-year growth of 2%-4% (there will be slight differences between different countries and regions). The luxury goods market will once again create the largest share of economic profits. It is estimated that the growth rate of global retail sales of luxury goods will slow down from 5%-7% in 2023 to 3%-5% in 2024, because consumers will curb consumption after experiencing the shopping boom after the pandemic.

10

Trend Prospect of Fashion Industry in 2024

# Global economy #

01 fragmented future

"In 2024, the global economic outlook may continue to be turbulent, and consumer spending may decrease in the coming year," the report wrote.Challenges from finance, geopolitics and other aspects will affect the confidence of global consumers, which requires suppliers, brands and retailers to strengthen emergency response measures.

The economic outlook report released by the Organization for Economic Cooperation and Development (OECD) on November 29th also shows that:The global GDP growth rate will slow down from 2.9% in 2023 to 2.7% in 2024, and it is estimated that the GDP growth will improve slightly in 2025, reaching 3%.It is predicted that from 2024 to 2025, Asia will continue to contribute most of the global economic growth as it did in 2023.

It is worth mentioning that "Emerging Asia", as a promising market, will provide potential growth points.

The urgency of climate

In the past year, the frequency and intensity of extreme weather have proved that the climate crisis is continuing to intensify. These crises also make the fashion industry more fragile. According to the report, by 2030, extreme weather events may endanger the clothing export business worth $65 billion and make nearly 1 million jobs disappear in the four most important economies of the global fashion industry.

According to a report by Fashion Without Borders, 2024 may be the first year when the global average surface temperature is 1.5°C higher than that in the pre-industrial era. This is the first time that the British National Weather Service has predicted that the temperature may temporarily exceed 1.5°C within one year.As the climate crisis worsens, we in the fashion industry can’t delay any longer. We need to build resilience in the fashion supply chain and help reduce emissions.

# Consumer transfer #

03 vacation mode

Consumers are preparing for the largest tourism year since the outbreak of the pandemic. It is estimated that the number of global tourists will exceed the pre-pandemic level for the first time in 2024, reaching 110% of the 2019 level.

For travelers, shopping is still their "top priority". The data shows that 80% of consumers surveyed from the United States, Britain and China said they would buy fashion products when traveling in 2024, and 28% of them plan to spend more than the previous year; More than half of the respondents said they were looking for destinations they had never been to, including second-tier cities.Faced with such demand and changes in market trends, brands and retailers should consider updating their distribution and category strategies to meet the needs of travelers anytime and anywhere.

The new face of influence

The report also mentioned that compared with previous years, 68% of consumers began to be troubled by a large number of sponsored content on social media, and 65% of consumers reduced their dependence on fashion influencers.Consumers are more looking forward to the demand for authenticity, entertainment and approachable personality. The creators of "New Wave" were also born.-they advocate less exquisite aesthetics, grotesque, humor, and fragility.

In order to capture and retain the attention of online consumers in 2024, fashion marketers may break the tried-and-true routine and explore new ways to cooperate with creators.

05 outdoor sports re-innovation

Consumers’ pursuit of healthy lifestyle and "Gorpcore style" has promoted the development of technical outdoor clothing, and this trend may be further accelerated.More and more outdoor brands may launch lifestyle series, and lifestyle brands will integrate technical elements into the series, further blurring the boundary between functionality and fashion.

In recent years, outdoor clothing and shoes have been repositioned as daily items, which means thatThe brand will establish a closer relationship between style and practicality.. With the cooling of the "Gorpcore" trend,Brands may begin to tend to be low-key, "quiet outdoor" fashion.. The report also predicts that in 2024,Competition at different price points and categories may be intensified.Some outdoor brands will tilt their clothes to the high end, while others will adjust their footwear products.

# Fashion System #

06 new generation artificial intelligence

After the emergence of generative artificial intelligence in 2023, there have been some use cases in creative industries including fashion. In 2023, the equity financing of start-ups focusing on generative artificial intelligence surged, reaching $14.1 billion in the first half of this year alone.To seize the value of this revolutionary technology in 2024, the fashion industry needs to go beyond automation and explore its potential to enhance the work of human creative personnel.At present, the EU has reached a preliminary agreement on the artificial intelligence bill, which has reached three points of consensus, including clarifying the obligations of AI systems classified as high-risk, and proposing that citizens should have the right to lodge complaints and have the right to obtain meaningful explanations; The general AI system and model must be transparent, and the biometric identification system should be used in public places for law enforcement purposes, thus achieving exceptions and safeguards for law enforcement exemption.

As mentioned in the report, as many as a quarter of the potential value of generative artificial intelligence in fashion may be driven by use cases in design and product development. 73% of fashion executives have said that in 2024, generative artificial intelligence will become a priority for their enterprises, and 28% of enterprises have tried to use it in the creative process of design and product development.

07 fast fashion power game

In the coming year, the competition of fast fashion may be more intense. Challengers, led by Shein, a B2C fast fashion e-commerce platform, and Temu, a cross-border platform owned by Pinduoduo, are changing their strategies around price, customer experience and speed.

In the past 12 months, 40% American consumers and 26% British consumers have shopped in Shein or Temu. The success of these companies benefits from the innovation of operating models, including flexible design of supply chain from manufacturers to consumers and data-driven product design. These innovations make fashion faster and cheaper than before.

In 2024, this generation of fast fashion may face some challenges as the standards of regulators and consumers on topics such as sustainable development and trade practice are constantly changing.The success of disruptors and incumbents will depend on whether they can adapt to the changing consumer preferences and control the laws and regulations that may affect the industry.

08 Pay attention to the brand

The pattern facing the fashion industry is changing, and performance marketing is no longer the main focus.Brand marketing may become the focus of fashion again in the coming year. The emotional connection between consumers and brands is also likely to become the key for fashion marketers to adjust their strategies and emphasize long-term brand building strategies.According to the survey, 71% of fashion executives plan to invest more money in brand marketing in 2024 than before, and 46% plan to invest more money in effect marketing.

In view of the increasing cost of effect marketing and the restrictions on customer orientation by data privacy laws, fashion marketers need to find new ways to attract shoppers.In the future, brands may improve the way of establishing emotional connection with consumers through marketing, and may cooperate in fashion industry and adjacent fields to create fascinating brand stories.

09 sustainability rules

The era of self-restraint and sustainable development of fashion industry will end on a global scale. New rules from various jurisdictions may have a wide impact on consumers and the fashion industry. Brands and manufacturers need to reform their business models to adapt to future changes.

The report also mentioned that at the end of 2023, there were as many as 16 pieces of legislation related to fashion and textiles under discussion in the EU alone, and the first batch will take effect in 2024. Relevant laws and regulations will cover the whole fashion value chain from product design to marketing, which will have an impact on consumers and enterprises around the world.

10 whip effect

The change of consumer demand leads to the "Bullwhip effect", which brings pressure to fashion suppliers.The "bullwhip effect" refers to the phenomenon that when the demand information in the middle and lower reaches of the supply chain is transmitted to the upstream, retailers, distributors and wholesalers are overweight layer by layer because the information cannot be effectively shared, and the demand is getting higher and higher upstream, just like waving a bullwhip, which eventually leads to a great difference between the demand data obtained by the most original supplier and the demand information of customers in the actual consumer market.

In the fashion industry, the impact of demand fluctuation on upstream suppliers is particularly serious. According to the report data, the production capacity of factories that were produced at full capacity in 2021 has dropped by 30%-40% by 2023. According to 73% of chief procurement officers, this volatility will become one of the primary challenges affecting supplier relations in the next five years.If the supply wants to keep up with the expected new demand, brands and retailers should consider paying attention to transparency and strengthening strategic partnership.

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The report of The State of Fashion 2024 writes:Looking forward to 2024, fashion leaders are expected to encounter more unfavorable factors and feel uncertain about the prospects for the coming year.. In the survey conducted in early September, 26% of the respondents expected the market situation to improve in 2024, 37% expected the situation to remain unchanged, and 38% expected the situation to deteriorate. This is the biggest difference in the BoF-McKinsey survey since 2017.

It is not difficult to predict that the next year will still be a year of crisis and opportunity. Although it is full of changes, there is still a breakthrough prospect.Facing the innovation of science and technology and the development of artificial intelligence, enterprises can seize opportunities by making full use of technology; Faced with the increasing demand of consumers for authenticity and affinity of content, marketers can consider taking advantage of the new wave of creation to create a new brand narrative; In the year when people rekindle their enthusiasm for travel, enterprises can further enhance the way of interacting with consumers and create a brand experience that breaks through the tradition …

All in all, 2024 is a challenging year. We are full of confidence, but we are not blindly optimistic. We also expect industry practitioners to ride the wind and waves, rebuild their confidence in the process of recovery, lay a solid foundation and accumulate wealth.

For more details, please pay attention to WeChat WeChat official account: Fashion Without Borders.

During the Guangzhou Auto Show, many car companies took advantage of this enthusiasm to launch their own annual models, and Toyota came to join in the fun!

Kia EV5

Korean cars: This time, I will take back everything that belongs to me …

It can be seen that in order to return to the peak, Korean cars really took great pains. In the past, Hyundai Tucson and other products frequently changed their models to test the water. Later, Kia drastically cut prices and accelerated the listing of new energy products. For Korean cars, EV5′ s intentions are heavy.

Previously, it was said that the car had predicted the price of EV5, and 150,000 was a big mark. If it exceeded 150,000, it was basically doomed to the fate of the street. After all, BYD Song PLUS was sitting in the town, and no model dared to try and challenge rashly. Sure enough, now EV5 has announced the selling price, starting from 149,800, and the highest version is 174,800. From the pricing point of view, it is quite reasonable, and Korean brands rationally combine the market status and brand position.

Moreover, the sincerity is not limited to this, and the rights and interests package given is also very interesting. For example, the deposit has expanded by 6 times, the life-long free door-to-door service and the boutique package are not mentioned for the time being. Let’s take a look at the 20 kWh/day charging policy and the bonus policy. According to the upper limit, this is equivalent to 2,000 kWh and an additional subsidy of up to 3,000 yuan, which reduces the cost of car use and car purchase again. The three power companies enjoy the 8-year/150,000-kilometer warranty policy and the whole vehicle has a 5-

When it comes to the car itself, is there such a product that is more in line with the mainstream aesthetics and the overall strength is online? The design is unique and recognizable, and the interior also echoes the appearance, taking a simple technical style, and there is also a sub-item that is the battery pack, which is a lithium iron phosphate battery from BYD Foday Power. With the blade battery blessing, reasonable price and good product performance, Kia EV5 should have good sales feedback.

Chuanqi new energy E8

Chuanqi E9 is too expensive? Chuanqi E8, isn’t this coming?

In the field of traditional fuel vehicles, it is difficult for domestic MPV models to go up, and it is difficult to shake the existing market structure and explosion status. However, with the rise of new energy vehicles, it is an opportunity for car companies and consumers. Consumers have more choices and bring better car experience with lower money. Car companies also have room to overtake in corners.

Chuanqi E8 is such a product, which has obvious advantages in intelligent and new energy travel, space and other aspects. Quark electric drive and giant star chassis make Chuanqi E8 have better control performance and support multiple mode switching. It is also equipped with Spirit electronic and electrical architecture of GAC and Qualcomm Snapdragon 8155 chip, which makes it convenient to travel and increase the intelligent experience.

The overall appearance is calm, the front face is fashionable and exquisite, and the interior is simple and generous. The straight lines, combined with the use of different materials, have excellent overall visual effects, rich layering and technology. 2+2+3 flexible layout, with zero-gravity seats, ventilation, heating and massage functions, rich storage space, business and family travel needs can be met.

The strong competitive point of Chuanqi E8 lies in the price, with a wheelbase of 2930mm, a starting price of 209,800, a lifetime three-electricity warranty, and supporting infrastructure installation services such as electric piles. From the perspective of cost performance, the comprehensive strength is balanced, which is worth starting with.

Xing tu xing Ji yuan ES

How to say that sentence, how bold people are, how shocking the slogan is. After the best car within 5 million and 10 million, a "world-class super-comfortable long-life car" appeared, which is the heavy model of Chery, Star Road Star Era ES.

There are many bright spots in Xingyue ES, such as the 800V high-voltage platform, which has a long battery life of over 900km and a battery life of 150km with a wheelbase of 3000mm after charging for 5 minutes. It also comes standard with intelligent air suspension and CDC electromagnetic damping system, 6-piston racing-class calipers, and an integrated die-casting all-aluminum chassis … The official has repeatedly stressed that there are no peers. That is to say, within the same level, ES is the ceiling level in terms of product strength.

Indeed, combined with the highly technical and recognizable exterior design of Star Age ES, as well as the same simple and elegant interior layout with excellent visual effects, the overall visual effects are excellent, and the materials and workmanship, the creation of atmosphere and the embodiment of luxury can all be regarded as intentions and Excellence. It also has 8155 high-pass chip, Lion Melody sound system, 23 speakers and head pillow sound. From the configuration and design, it is not difficult to feel that Star Age ES has made great efforts in the field of comfort.

Combined with the pre-sale price of 248,000 yuan, can Star Age ES go out of the circle and become the first explosion of Star Road? The probability is not great, it may be a little hot in a small range, but it is impossible to become a big explosion like BYD Han. It’s not because the car is not good, but that the price range of 200,000-250,000 in the market has become saturated at this stage, and the demand is so great that many car companies divide up the share of BYD Han and Tesla Model 3. Although Star Age ES does have obvious advantages in comfort, it is unlikely to impress consumers to give up BYD Han, which is cheaper and has higher brand influence. Even if the price of Star Age ES is bound to be lowered after listing, it makes no difference to the result.

Toyota Prado

Sometimes, a short separation is really to meet better, just like Toyota Prado, which had a short exit before, but now it has returned to the consumer’s field of vision with a brand-new attitude.

At Guangzhou Auto Show, FAW Toyota Prado ushered in its debut, which was built on the platform of TNGA-F. Compared with the old models, the length, width and wheelbase of FAW Toyota Prado have been significantly changed, but the height of FAW Toyota Prado has been reduced compared with the old models for design reasons, but the change of 3 cm will not have a great impact on the car experience.

The new car will be equipped with a combination of 2.4T four-cylinder engine and I-Force Max light mixing system, and the maximum power and peak torque are obviously improved, with the peak torque reaching 630 Nm, and the ground clearance is also increased, bringing better passability. Prado is still the same Prado, but it is not the same Prado. The appearance changes are also significant. The overall shape and lines are more tough, which enhances the presence of the wheel eyebrows and the front surround, but the details such as the body are more refined and attractive. The interior also enhances the texture and technological experience. The overall product strength has been significantly improved, which is more in line with the aesthetics of the current auto market. It will be listed in June next year, and the current circulating price will be around 450,000. A generation’s dream car is back. When the time comes, should we choose a cheap tank or pay for our feelings?

Extreme krypton 007

Guangzhou Auto Show also brought its own heavy new products, and it is also its fourth model-Extreme Krypton 007.

Krypton brand is a little niche in positioning, and its sports appearance and performance-oriented products show that it is for young people. Extreme Krypton 007 positioning pure electric medium-sized car, based on the vast architecture platform of SEA, continues the consistent style of extreme Krypton brand, with low body and strong coupe style, and details such as headlights and hidden door handles all show its pure electric identity, rounded and full body lines are very powerful, and it also highlights its good performance.

The wheelbase has reached 2928mm, which is also brilliant in the field of B-class cars. With the weight ratio of 50/50 and the high-performance electric drive system of SiC silicon carbide, the single motor version has a 310kW drive motor, which is comparable to the performance version of Tesla Model 3, with a zero-acceleration of 5.4S, while the four-wheel drive version can run into 3 s. In terms of performance and control, it can be believed that it is extremely embarrassing. The endurance is also not downwind. The comprehensive endurance of the standard version of CLTC can reach 688km, and the ultra-long endurance version can reach 870km, which is faster and more economical.

At present, the pre-sale price of Krypton 007 is 229,000 yuan, which has certain advantages compared with Model 3, but it is still slightly passive compared with BYD Han and other models. However, its own Krypton brand is positioned as a niche, and the demand for niche is placed in the mass production market, which may surprise us.

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