Promote the integration of Chinese excellent traditional culture into the whole process of rural revitalization

In the new journey of comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, the most arduous and arduous task is still in the countryside. We must take multiple measures and take a multi-pronged approach. At the same time, we must strive to promote the integration of Chinese excellent traditional culture into the whole process of rural revitalization, and create a new field, a new model and a new rural style for the creative transformation and innovative development of Chinese excellent traditional culture.

First, deeply understand the significance of integrating Chinese excellent traditional culture into the whole process of rural revitalization.

Continue the Chinese context and promote the creative transformation and innovative development of Chinese excellent traditional culture. Adhering to the combination of Marxism and Chinese excellent traditional culture is another ideological emancipation, and it is also the basic principle and important method for Marxism to keep pace with the times and innovate and develop. The national conference on propaganda, ideological and cultural work clearly put forward the major requirements of "seven efforts", one of which is "to continue the Chinese context and promote the creative transformation and innovative development of Chinese excellent traditional culture". In the process of rural revitalization, the organic integration of Chinese excellent traditional culture into rural production, villagers’ life and rural environment construction can vividly show the vitality, times and practicality of Chinese excellent traditional culture, so that it can be highlighted in the broad field of rural revitalization.

Make overall plans to promote the construction of material and spiritual civilization in rural areas. Since the reform and opening up, China has persisted in liberating and developing productive forces through continuous and in-depth reform and development, which has effectively improved the level of economic and social development in rural areas. The strategic goal of building a well-off society in an all-round way in 2021 was a complete victory, and the Chinese dream of realizing the great rejuvenation of the Chinese nation was a decisive achievement. Stepping into a new journey and realizing rural revitalization in the new era, we should not only continue to liberate and develop productive forces, but also further promote the construction of spiritual civilization in rural areas, especially carry forward and develop Chinese excellent traditional culture and nourish the construction and development of rural areas with Chinese excellent traditional culture.

Help improve cultural soft power. The competition among countries in the contemporary world is becoming increasingly fierce. In addition to the contest of comprehensive national strength, countries are paying more and more attention to the effectiveness of cultural soft power construction. The promotion of cultural soft power should not only look outward and absorb the advanced cultural factors of the world, but also adhere to the subjectivity of domestic culture and carry forward and inherit the excellent traditional Chinese culture. At present, there are still 36% rural population in China, and 70% of the country’s tourism resources are distributed in rural areas. Many objective factors determine that the promotion of cultural soft power must pay attention to the construction of rural civilization. Promoting the integration of Chinese excellent traditional culture into the whole process of rural revitalization will help to enhance the subjectivity of Chinese civilization, show the traditional factors of Chinese civilization on the vast rural land, and enhance the people’s self-confidence and pride in Chinese civilization.

Second, the principle of promoting the integration of Chinese excellent traditional culture into the whole process of rural revitalization

Clear goal orientation. Integrating Chinese excellent traditional culture into the whole process of rural revitalization aims to unite people, gather strength and stimulate kinetic energy with Chinese excellent traditional culture, promote rural development to a higher level, help rural revitalization through cultural empowerment, promote all villagers to achieve common prosperity, narrow the gap between urban and rural areas, and promote urban-rural integration. Chinese civilization is profound and has a long history, including China people’s moral cultivation, food, clothing, housing and transportation, etc., and the outstanding factors are extracted and condensed, forming an excellent Chinese traditional culture. The values such as serving the public, serving the people as the foundation of the country, governing by virtue, innovating from the old, appointing people on their merits, integrating nature with man, striving for self-improvement, respecting virtues and carrying things, and caring for people and neighbors are the latest refinement and summary of the essence of Chinese excellent traditional culture. Integrating Chinese excellent traditional culture into rural revitalization means integrating the above-mentioned core contents into rural industrial development, cultural continuity, ecological protection and other aspects to promote the all-round improvement of rural construction.

Adhere to organic integration. Integrating Chinese excellent traditional culture into the whole process of rural revitalization is not simply copying the central policy, nor can it be simply and superficially embedded. Instead, we must thoroughly understand the essence of Chinese excellent traditional culture, grasp the essence, and strive to promote the comprehensive and systematic integration of Chinese excellent traditional culture into rural construction, adhere to the combination of direct embedding and infiltration, and make efforts in the layout of cultural tourism industry, the promotion of regional characteristics and the integration into the daily life of villagers. We will organically integrate Chinese cultural symbols into all aspects of rural production and life, so that villagers can fully perceive the importance and practicability of Chinese excellent traditional culture in their daily life, communication and sharing, and strive to build a beautiful countryside that inherits Chinese civilization, is full of historical connotations, is full of vitality and shows its unique charm.

Adhere to integrity and innovation. Adhere to the guidance of Marxism, vigorously carry forward the socialist core values, and promote the creative transformation and innovative development of Chinese excellent traditional culture in light of concrete conditions; It is necessary to combine the needs of the development of the times, dialectically absorb and comprehensively examine traditional culture, persist in facing the public and serving the people, and absorb the contents that are beneficial to the construction of socialist spiritual civilization; We should carry out cultural exchanges with a broad vision and an open mind, be good at drawing lessons from and absorbing the outstanding achievements of human civilization, persist in taking me as the mainstay and serving us, be good at absorbing in identification and digesting in absorption, and promote the Chinese excellent traditional culture to obtain rich nutrition through exchanges and mutual learning.

Third, the path to promote the integration of Chinese excellent traditional culture into the whole process of rural revitalization

Integrate into the whole process of rural industrial construction. Rural areas are vast and rich in natural resources, cultural resources and biological resources, which have unique advantages in the development of cultural tourism industry. It is necessary to give full play to the advantages of rural location and natural endowment, especially to strengthen the development of cultural tourism resources, deeply explore and explain the unique human history of the region and the village, explore the people-oriented ideas, public morality concepts and self-cultivation methods contained in local historical and cultural allusions, deeply develop and carefully design summer students’ summer camps, research activities, theme cultural festivals, etc., strengthen publicity through the Internet, and strive to turn green mountains and green hills into Jinshan Yinshan, and turn heavy history into development momentum; It is necessary to publicize and carry forward the culture of rural sages, extensively contact and convene rural sages, gather together for unity and development, encourage rural sages to make suggestions and suggestions for rural development, guide rural sages to invest in industries and develop their careers, and inherit the fine tradition of "returning to the roots" and "not forgetting their homeland"; Absorb the positive factors of "Tao, law and nature" and "harmony between man and nature", strengthen ecological environment protection in landscape design, ecological industry layout and traditional village protection, and realize the harmonious coexistence between man and nature.

Integrate into the whole process of villagers’ production and labor. Productive labor is an important aspect of rural life. Efforts should be made to promote the integration of Chinese excellent traditional culture into villagers’ daily productive labor life and guide rural people to deeply understand the important value of Chinese excellent traditional culture. In the process of rural construction, it is necessary to strengthen the propaganda and education of positive labor concept, guide villagers to establish the concepts of the most glorious, noble, greatest and most beautiful labor, and promote the formation of a correct labor concept of respecting labor, learning advanced and striving hard; It is necessary to dig deep into the historical allusions of self-improvement, hard work and unremitting struggle, set up a typical figure who strives for Excellence, pursues Excellence and creates first-class in practice, and strive to guide villagers to stand on their own feet and strive hard; It is necessary to strengthen labor education, focus on cultivating an environment that advocates labor, cultivate villagers to develop good habits of loving labor, hone the will quality of hard work, and forge the fine conduct of honest work.

Integrate into the whole process of building a good family style for villagers. Family is the most basic cell in society and the most stable unit in rural areas. The construction of excellent family style is closely related to every villager. Integrating Chinese excellent traditional culture into family style construction will help the villagers deeply perceive the vitality of Chinese civilization in their daily lives. Family virtues in the new era should adhere to respecting the old and caring for the young, equality between men and women, harmony between husband and wife, diligence and housekeeping, and mutual assistance among neighbors, strengthen publicity on family virtue story, and guide villagers to attach importance to family construction, family education and family style cultivation; Systematically sort out the fine family style, family rules, family training and village rules and regulations handed down from generation to generation in the local area, and make a new interpretation in combination with the development of the times; Repair and maintain local ancestral halls, and carry out family style education in combination with traditional festivals such as Spring Festival and Mid-Autumn Festival. Build cultural walls, cultural rooms and cultural squares in rural public spaces, carry out hand-painted graffiti and image design, and strengthen the publicity of famous works and classic works of family style such as "Ode to a Wanderer" and "Family Instructions of Zeng Guofan"; Concise the key indicators of family style construction in the new era, such as respect, equality, filial piety, unity, harmony, incorruptibility and diligence, and regularly carry out and select "the most beautiful family" activities.

Author: Zhang Xing, lecturer, doctor, School of Marxism, Central South University for Nationalities, Research Center for Ideological Education of Minority Students.

Fund Project: The phased achievement of the special fund project "Research on Central Legislation for Promoting National Unity in the New Era" (CSPT23016) for the basic scientific research business expenses of the Central University of South-Central University for Nationalities in 2023.

Source: Guangming Net