Building a new paradigm empowered by science and technology innovation, Baoshan’s "three sequential" model accelerates the transformation of achievements

continuousFor four months, Duan Yahui, assistant director of the investment and finance department of the Yangtze River Delta National Innovation Center, would free up the Wednesday afternoon of the third week of the month from 13:30 to 16:30 to go to the Shanghai Baoshan Science and Technology Innovation Conference Room. It is the venue of the "Sanjiang Innovation Forum" of Baoshan University Science Park Company.

For Duan Yahui,The "Sanjiang Innovation Forum" series of activities in the form of "Industry Frontier Insights" + "Project Elevator Speech" + "In-depth Docking Exchange" brings together the owners and recipients of scientific and technological innovation achievements to form a normal resource docking and exchange mechanism, which is more in-depth and more efficient. For the scientific and technological achievement transformation project itself, this platform that connects resources such as policies, capital, application scenarios, upstream and downstream is also more attractive.

Since the launch of the series of activities, a number of high-quality projects in key industries in Baoshan District, such as big health, artificial intelligence and intelligent manufacturing, and new materials, have been unveiled. Accumulated more than90 projects, 350 investment institutions, service institutions and industrial companies gathered in the science and technology innovation hall, initially realizing the transformation from attracting to empowering, from "I want to come" to "I want to come".

On the occasion of the annual event of "Sanjiang Innovation Forum" on December 13, people came again with anticipation to exchange and discuss the new actions of "Building a new paradigm of science and technology innovation empowerment and opening a new chapter of achievement transformation" in Baoshan.

Continuous iteration "Baoshan model"

To become a paradigm means to be exemplary, exemplary, and to achieve standardization.Under the guidance of relevant district departments, Baoshan DistrictestablishedThe "three sequential" model will create a "early investment, small investment, and hard technology" technology service support system of "scientific seedling raising", "precision fertilization", and "effective grafting", and create a new paradigm of accurately empowered early science and technology innovation projects with Baoshan characteristics.

The "three sequential" refers to the investment first and then the shares, the service first and then the shares, and the rent first and then the shares. Among them, the investment first and then the shares model has been quite influential. Investment first and then the shares is an innovative financial support model. Financial support funds are invested in science and technology enterprises in the form of science and technology projects in the early stage. When the investee company realizes market-oriented equity financing or develops well, the invested financial funds are converted into equity, and gradually withdrawn according to the principle of "appropriate income". This model skillfully combines fiscal funds with social financing, gives full play to the guiding role of "tangible hands", leverages limited resources to exert greater efficiency, and promotes the transformation of scientific and technological achievements into real productivity.

After aAfter more than a year of practice, the "Baoshan Model" of first investment and then shares has become more and more mature. Not long ago, the Baoshan District Science and Technology Commission, together with Baoshan Technology Transfer Co., Ltd. (hereinafter referred to as the Technology Transfer Company), a wholly-owned subsidiary of Baoshan University Science and Technology Park Development Co., Ltd., signed the "Project Construction Cooperation Agreement" with the second batch of "first investment and then shares" projects. Nine key scientific and technological achievements transformation projects, including advanced packaging acousto-optic auxiliary bonding equipment – ULAB, application scenario-oriented enzyme engineering product development and industrialization, stood out from more than 70 declared projects.

After signing the contract, Baoshan District also invited the heads of the first batch of 7 project-approved projects to share the "transcript" of enterprise development with the second batch of project owners. It is understood that with the help of the "first investment and then shares" policy, the first batch of 7 project-approved projects achieved self-accelerating development, and completed the research and development of prototypes (products), the construction of pilot lines, and clinical trials. Some enterprises’ output value exceeded 10 million yuan that year, which attracted wide attention from social capital. Among them, three companies including Shanghai Tongxin Technology Co., Ltd. have started the in-depth due diligence and bargaining process. When Zhang Qianwu, the general manager of Shanghai Tianyu Guanglian Communication Technology Co., Ltd., shared his experience as a "senior" for the new batch of projects, he only said one sentence: "My only suggestion is to find more technology transfer companies, they are professional enough and not afraid of trouble!"

When the government becomes"Partner", start-ups have reaped "timely rain". Zhu Jinghong, general manager of Baoshan University Science and Technology Park Development Co., Ltd., said that in view of the characteristics of the early shortage of funds for science and technology enterprises, the "Baoshan model" of first investment and then shares will continue to iterate and promote the high-quality development of enterprises.

Deep empowering, making it possible to serve first and then share

this yearIn November, the options of Shanghai Zhenfu Medical Technology Co., Ltd. held by the technology transfer company completed the registration and custody procedures of the options in the Shanghai Equity Custody Trading Center. Song Yixin, deputy general manager of the technology transfer company, was excited for several days. "This is the first batch of stock options that have completed the registration and custody procedures since the launch of the comprehensive service pilot of stock options in Shanghai, and it is also the first stock warrant with a venture capital institution as the main body and in exchange for services."

Service first and then stock, behind it is Baoshan’s deep empowering service for the transformation of scientific and technological achievements. Founded inIn 2021, Zhenfu Medical will focus on the localization of the liquid pulsation dry eye treatment instrument, and jointly develop the first liquid pulsation dry eye treatment instrument with completely independent intellectual property rights in China with Fudan University School of Medicine and Fudan University Affiliated Hospital.

After learning that Zhenfu Medical was preparing to apply for the second type of innovative medical apparatus certificate, the technology transfer company took the initiative to provide door-to-door guidance, providing professional services in the registration application materials, application process and evaluation process. Under the guidance and support of the district market supervision bureau and other departments, it smoothly entered the second type of innovative medical apparatus special review process. "In order to help enterprises better open the market, we also actively connected with the US Lumenis Medical Medical Laser Company to provide application scenarios for Zhenfu Medical, and successfully promoted the two parties to reach a strategic cooperation." Song Yixin said.

"Don’t look at the technology transfer companies are all young faces, the knowledge background and practical ability are not ordinary." Zhu Jinghong introduced that the business and team management of the technology transfer company adopt the "well-known Internet factory model in China". The five-dimensional project management system they created evaluates their capabilities in five aspects: business, team, compliance, marketing and capital from the time of project warehousing, and at the same time improves the five-dimensional attributes of the project in a targeted manner according to the short board of the project. The "Five Ones" project service mechanism, around the business plan writing and modification, science and technology innovation resources docking and other aspects, accompanies the growth of enterprises.

Start-up technology companies are cost-sensitive and look forward to"Go light"; the carrier of the Science and Technology Innovation Park has been built to attract investment, and there is pressure to dechemical. How can both parties build trust and achieve a win-win situation? Recently, the technology transfer company has launched a rent-first-share model.

Rent first and then share refers to the project leasing first, the carrier is free of rent or a certain discount, and then through the project equity, share options to achieve income. Song Yixin introduced that this approach will further solve the cost of hard technology enterprises in the founding stage, and also allow the carrier to explore new profit models in a better way, truly realize risk sharing and benefit sharing.On the day of the annual event of "Sanjiang Chuangtan", the first rent and then the shares ushered in a "good start". At the meeting,The first batch of interconnected treasure land Binjiang Park and Dachang Town industrialized plots that are willing to explore the first rent and then share model were promoted.

In order to further promote the batch transformation of scientific and technological achievements, Baoshan University Science and Technology Park Development Co., Ltd. will also take the lead in establishing the Xingzhi Science and Technology Innovation College, starting from talent training to create high-quality incubation training courses, and cultivate more scientists who understand scientists"Shop boy" and "partner" of achievement transformation help "North transformation".

Autonavi Maps has reached a cooperation with Huawei, and the development of the first Hongmeng system map application has officially started

  Recently, Autonavi Maps and Huawei held a signing ceremony for Hongmeng cooperation, which will officially launch the development of Hongmeng native applications based on HarmonyOS NEXT. Autonavi has also become the first company in the field of map navigation to launch the development of Hongmeng APP.

  According to reports, as an industry-leading travel and location information service provider, Autonavi Maps has previously established a comprehensive and deep cooperative relationship with Huawei. For example, as early as 2020, Autonavi developed lane-level navigation using the Beidou satellite navigation system based on the Mate series of mobile phones, which was also the first high-precision positioning and navigation service for smartphones in the industry. Since then, it has also supported lane-level and immersive navigation services for the Huawei HiCar Smart Platform.

  In addition, since October 2023, Autonavi Map has invested a large number of architects and R & D personnel, working side by side with Huawei Hongmeng engineers, deeply cooperating, actively discussing the design of Hongmeng technical architecture, and doing preliminary technical verification for the official launch of development; on October 24, Programmer’s Day, Autonavi Map also held an internal start-up meeting for all Hongmeng project staff to inspire morale and enhance cooperation confidence, and promised that with the development of the project, more R & D resources will be continuously invested.

  During the launch ceremony, Guo Ning, chief operating officer of Autonavi Maps, said: "Autonavi Maps has always been committed to technological innovation, adheres to the open aggregation model, and is a living map connected to the real world. Now working with excellent companies like Huawei to build a Hongmeng ecosystem that transcends end end points and scene boundaries means that Autonavi has taken a milestone step on the road to creating an integrated travel service. We are both confident to jointly explore more possibilities in the era of full scenarios."

  It is understood that Autonavi Maps applies the global positioning capabilities of the Beidou satellite navigation system, and aggregates global enterprises through an open model to provide all kinds of services such as driving, taxis, public transportation, riding and walking, alcohol travel, catering, refueling and charging, and is committed to building a user-centered integrated travel service platform. With deeper cooperation with Huawei in the future, Autonavi Maps will be based on the unique distributed technology of Hongmeng HarmonyOS to achieve more efficient multi-terminal deployment, allowing better travel and location information services to flow seamlessly on mobile phones, tablets, cars and other devices.

  Zhu Yonggang, president of Huawei End Point Cloud as a Service, said: "The addition of Autonavi Maps will help Hongmeng Ecology to rapidly develop and improve the map navigation sector, and is an important ecological co-builder for us. Autonavi Maps has a solid and profound technical accumulation and rich application scenarios in the field of map navigation. In the future, Huawei hopes to combine the full-scene multi-device efficient collaboration of HarmonyOS, and the two sides will work together to bring better and diverse experiences and services to consumers, so that Autonavi Maps can become a popular travel and life service application for more people."

  The latest data shows that as of August this year, the number of Hongmeng ecological devices has exceeded 700 million, and developers have broken through 2.20 million. After Huawei announced that HarmonyOS Next is ready to go in September this year, the Hongmeng native application plan has been fully launched. At present, 18 field partners have actively participated, gradually forming a "Hongmeng Thousand Sails Rise" vigorous scene.

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Chengdu new energy taxis hit the road, consuming only 10 cents per kilometer of electricity

On July 5, Chengdu put into use new energy taxis.

On July 5, Chengdu put into use new energy taxis.

New energy taxis are fully equipped.

New energy taxis are fully equipped.

  Every kilometer, only a dime of electricity, every full charge can run for 12 hours, pure electric, zero emissions, no pollution… On the morning of July 5th, dozens of taxis with green new energy plates appeared at the south gate of Chengdu. These new energy taxis will be put into the streets and alleys of Chengdu. This year, Chengdu is expected to put in 4,400 pure electric new energy taxis.

  Pure electric vehicles without pollution, 4,400 vehicles were put into use during the year

  New energy vehicles are leading the transformation of human life to a low-carbon, environmentally friendly, smart and convenient way.

  As a new first-tier city leader, Chengdu has responded to national policies in a timely manner and has been committed to promoting green development, advocating a green and low-carbon lifestyle, and walking at the forefront of green travel.

  The reporter of West China Metropolis Daily and Cover News learned from the Chengdu Municipal Transportation Bureau that in order to effectively reduce urban automobile exhaust emissions and accelerate the construction of a green transportation system, more than 200 pure electric taxis have been put into operation in the city. It is expected that by the end of 2019, more than 4,400 pure electric taxis will be put into operation in the city.

  It is reported that pure electric vehicles have the advantages of low cost of use, simple operation, environmental protection and energy saving. Replacing crude oil and gas dual-fuel taxis with pure electric taxis is conducive to reducing carbon emissions and improving the quality of the urban environment. At the same time, it is conducive to reducing the operating costs of the taxi industry and increasing driver income. It is conducive to improving the quality of taxi services and better meeting travel needs. It is conducive to enhancing the citizens’ experience of pure electric vehicle travel advantages and driving the development of new energy automobile industry.

  It is reported that Chengdu’s new energy taxis use exclusive number plates, with the number segments being Sichuan ADT0000-ADT9999, Sichuan ADU0000-Sichuan ADU9999, and Sichuan ADV0000-Sichuan ADV9999.

  It costs 10 cents per kilometer, and the freight is equivalent to that of a traditional taxi.

  On the morning of July 5, a driver of a new energy taxi told reporters that compared with traditional taxis, the greatest advantage of new energy vehicles is that they save money.

  He calculated an account for the reporter. If it was to burn natural gas, a taxi would need about three cents of fuel to run a kilometer, while after replacing it with a new energy vehicle, it would only cost about a dime per kilometer, which would reduce the cost of the vehicle by a lot.

  Not only has the cost been reduced, but new energy taxis have also made many improvements in the facilities in the car, such as the installation of high definition cameras, the installation of reminders, if the driver is tired driving, the machine will remind in time, and in the car condition, the new car is also much better than the old car.

  Regarding the freight rate of new energy taxis, the reporter learned from the Chengdu Municipal Transportation Bureau that the freight standard of pure electric cruise taxis in the five urban areas of Chengdu is in accordance with the relevant requirements and standards of the "Notice of Chengdu Price Bureau on Adjusting the freight rate of taxis in the central urban area" (Chengjiagong [2010] No. 138). Specifically, the Geely EV450 pure electric taxi that has been put into operation this time has been included in the second-grade model and implemented with reference to the freight rate of the second-grade model. First, the basic rental price is 9 yuan, and the rental price per kilometer is 1.9 yuan, which is the same as the original Suiteng 1.4T and 2.0L models in the five urban areas.

  That is to say, the freight of new energy taxis is the same as that of traditional taxis. (West China Metropolis Daily – Cover News Reporter Li Zhi)

Andy Lau wears prosthetic limbs to record Olympic songs, and is destined for the Paralympic mascot


  "The secret of success is whether you are willing or not, sweat the hottest, and use the truest heart. The first place belongs to everyone…" Last night, Andy Lau, the "love ambassador" of the Beijing 2008 Paralympic Games and a famous Hong Kong artist, sang his latest Olympic song "Everyone Is No. 1" at the one-year countdown party to the Beijing Olympic Games.

  Yesterday morning, Andy Lau said in an interview with reporters at the Olympic Building that he personified a disabled athlete in the song MV, hoping to use music and the spirit of unremitting efforts to cheer for the upcoming Olympic Games and cheer for Chinese athletes.

  Regarding Olympic songs, I hope to inspire everyone with songs

  This year’s Olympic song competition began, and Andy Lau participated in the creation of the song "Everyone Is No. 1", which focuses on the disabled. "I hope this song can inspire everyone. Tell everyone that a physically disabled person can stand up again and work so hard, let alone a able-bodied person. I hope everyone can learn such a self-improvement spirit. And I hope that through this song, everyone can pay attention to these disabled athletes and give them more support."

  Incarnate as a disabled person to complete the MV in 3 days

  In the MV, Andy Lau plays a courier who lost confidence in life due to a broken leg in a car accident. After seeing the scenes of athletes who lost their legs or hands at the Paralympic Games struggling tenaciously on TV, he regains his strength, puts on prosthetic limbs and starts practicing running, and finally returns to work for the courier company.

  Andy Lau said: "We completed the 9-minute MV in just 3 days. I remember one day I put on prosthetic limbs and used crutches to climb the Great Wall. I thought it was easy at first, but I didn’t expect that the steps of the Great Wall, which usually take ten minutes to walk, took a long time that day, and every step was painful. When I finished, the staff and the crowd applauded for me. I thought at the time, this applause should not be reserved for every disabled athlete who has participated in the Olympic Games. They not only climb a small staircase, but also swim with one leg and one hand, race, hurdle… They deserve applause."

  Regarding the Olympic theme song, the theme song must be sung by the world

  For the most impressive Olympic theme song, Andy Lau chose the classic "Hand In Hand" ("Hand In Hand"). "This song has a high rate of popularity. I really hope that the theme song of our Beijing Olympic Games can also be sung by the world like" Hand In Hand ", so that every class can accept it. The theme song can move everyone in a direct and simple way, just like the harmonious spirit expressed by" Hand In Hand "regardless of win or loss."

  Regarding the opening ceremony of the Olympic Games, Andy Lau said: "Zhang Yimou is a very creative artist. Through everyone’s efforts, I believe it will bring you an unprecedented and very special opening ceremony."

  Becoming a volunteer has been a dream for many years

  Participating in the Olympic Games as an Olympic volunteer has been Andy Lau’s dream for many years.

  "It’s something I’ve been researching for a long time, but I don’t know if it will work out well. I’d be willing to volunteer, but I don’t know what to do, and if I could, I think I’d be a ball picker or sweat for them," Andy Lau said.

  Regarding the torchbearer, I support whoever is in Hong Kong

  The "auspicious clouds" of the Beijing Olympic torch fascinated Andy Lau: "I really want to hold that torch because I think the torch is really beautiful, and I don’t know if there is a chance to have one."

  "I hope to become an Olympic torchbearer, and it doesn’t matter if I don’t become a torchbearer. As long as I see a Hong Kong person or a Hong Kong artist who can become a torchbearer, I will support them," Andy Lau said.

  Regarding the equestrian competition in Hong Kong, I feel more deeply that it is part of China

  The Olympic equestrian competition will be held in Hong Kong. Andy Lau "loves the equestrian competition and started learning to ride horses in 1986".

  What will equestrian events bring to Hong Kong? Andy Lau believes that "it will bring Hong Kong people closer together with mainlanders, and feel more deeply that they are part of China after Hong Kong returns to the motherland."

  Regarding the Paralympics, I will give each Hong Kong athlete a gold medal

  In 1992, Andy Lau went to Barcelona to watch the Paralympic Games. He was moved by the self-improvement and tenacious fighting spirit of those athletes who lost their hands or feet but still struggled to run and swim. In the following years, Andy Lau participated in various public welfare activities related to the disabled whenever he had time. When it comes to these disabled athletes, Andy Lau is always very excited to describe the situation at that time, so that those who were not there can feel the spirit of these warriors. "I think because many people participate in the competition, they may not win gold medals, so after every Paralympic Games, I will give a gold medal to every disabled athlete in Hong Kong."

  Regarding the Paralympic mascot, I have a fate with "Niu Niu"

  Andy Lau has just released his latest album "The Impression of a Cow", and the mascot of the Beijing 2008 Paralympic Games is also a cute calf "Niu Niu". Andy Lau is the love ambassador of the Beijing 2008 Paralympic Games and is also an ox.

  For these coincidences, Andy Lau believes that "this is fate". He believes that "Niu is diligent and determined, and athletes need to have the courage of Niu to not be afraid of losing." He also combined his personal experience and said, "My road is not so smooth. I have fallen many times and have to get up again. If this is the case, since I have time and space, I think there must be some things you need to do."

Editor in charge: Xu Guimei

Nanyang Xingyue L Zhiqing Hot Promotion! The lowest price is 152,700, and the car is sufficient.

Welcome to car home Nanyang Special Promotion Channel to bring you the latest special information. In the current promotion activities, high-profile models are giving back to consumers with attractive price strategies. In Nanyang area, we are honored to announce that Xingyue L Zhiqing is carrying out a vigorous preferential activity, which can enjoy a cash discount of up to RMB 7,000. The starting price has dropped to 152,700 yuan, which is an opportunity not to be missed. For more detailed information and win this great discount, just click the "Check Car Price" button in the quotation form below, and let the professional consultant answer your questions and help you realize your dream of buying a car.

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As a brand-new car, Xingyue L Zhiqing has an eye-catching design. Its front face adopts exquisite family-style design, and the streamlined air intake grille with chrome trim shows a strong visual impact. The overall style is stable, the lines are smooth, and the proportion of the car body is coordinated, which not only emphasizes the sense of strength, but also reveals the sense of exquisiteness and technology. No matter the details or the overall shape, Xingyue L Zhiqing is unforgettable and fully demonstrates its unique charm.

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The side lines of Xingyue L Zhiqing are smooth and dynamic, with a body size of 4795mm*1895mm*1689mm and a wheelbase of 2845mm, which provides it with spacious interior space and excellent driving stability. The front and rear wheel tracks are 1610mm, equipped with 235/50 R19 tires, which not only ensures the driving grip, but also complements the rim design, showing its exquisiteness and strength.

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The interior design of Xingyue L Zhiqing is dominated by exquisiteness and sense of technology, creating a warm and luxurious driving space. The steering wheel wrapped in high-quality leather material provides a comfortable grip, and at the same time supports manual up and down+front and rear adjustment to meet the individual needs of different drivers. The 12.3-inch high-definition central control screen stands on the instrument panel, integrating multimedia system, navigation, telephone, air conditioning and other functions, with convenient operation and clear information display.

The seat in the car is made of imitation leather, which has good touch and durability. The main driver’s seat supports front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), providing extreme comfort. The driver’s seat is additionally equipped with heating and ventilation functions to ensure the best ride experience in all weather conditions. The co-pilot seat also supports front and rear adjustment and backrest adjustment, while the driver’s seat is also equipped with electric seat memory function, which is convenient for daily use.

The backrest of the second row of seats can be adjusted to meet the comfort needs of passengers. The seat layout of Xingyue L Zhiqing is flexible, and the rear seats support the proportion of falling down, which provides greater space possibilities for loading items or passengers. These configurations work together to create the practicality and convenience of the interior of Xingyue L Zhiqing, providing drivers and passengers with a comfortable and technological in-car experience.

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Xingyue L Zhiqing is equipped with a 1.5T turbocharged engine with a maximum power of 120kW and a maximum torque of 255nm, providing a power output of 163 HP. The matching is a 3-speed DHT transmission, which makes the vehicle take into account the fuel economy and ensure the dynamic response during driving.

To sum up the evaluation of car home car owners on the Star Yue L Zhiqing, she was full of praise for the appearance design of the vehicle, especially the innovative design of color matching and the protruding middle net, which made her feel younger and more textured. This design concept has obviously won her love, and also makes us believe that Xingyue L Zhiqing has brought unique visual enjoyment to car owners in appearance.

Lei Jun responded to Xiaomi’s car pricing: It is indeed a bit expensive, but there are expensive reasons

On the eve of the Xiaomi Auto Technology Conference, Xiaomi founder Lei Jun publicly issued a response to netizens.

On December 26, Lei Jun said that Xiaomi’s first car was named SU7 because SU is the abbreviation of Speed Ultra. As for how to pronounce it, Xiaomi has also seriously discussed it. In the end, everyone felt that it was still called "Su Qi", which is like calling a friend’s name.

When it comes to benchmarking, Lei Jun said that the Xiaomi SU7 does not have an accurate benchmarking vehicle, hoping to be a car that can carry all the dreams of everyone. In terms of driving and other mechanical qualities, he hopes to be comparable to the Porsche Taycan Turbo; in terms of intelligence, he hopes to be comparable to the Tesla Model S; at the same time, there are the most advanced technologies and the richest ecology.

In addition, Lei Jun also mentioned that the Xiaomi Mi SU7 is in the pilot run stage, and the official listing will take a few months. Regarding the pricing, there is no final decision, but it is indeed a bit expensive, but it is "reasonably expensive", and the experience will exceed everyone’s expectations.

On December 25, Xiaomi’s official Weibo @Xiaomi announced that the Xiaomi car technology conference would be held at 14:00 on December 28. Then Lei Jun said, "This time only technology will be sent, not products."

On November 15, MIIT released the "Announcement of Road Motor Vehicle Manufacturers and Products" (Batch 377), and two Xiaomi brand cars were officially unveiled. The company name is Beijing Automotive Group Off-Road Vehicle Co., Ltd., and the production address is: No. 21, Huanjing Road, Beijing Economic and Technological Development Zone, Beijing.

BAIC SUV is a wholly-owned subsidiary of Beijing Automotive Group Co., Ltd., and the actual controller is the Beijing State-owned Assets Supervision and Administration Commission. Being listed in the MIIT declaration catalog also means that Xiaomi Automobile has obtained a "birth permit".

In Xiaomi’s third-quarter earnings call in November, Xiaomi President Lu Weibing told Surging News that Xiaomi’s production target for the first half of next year remains unchanged, the overall progress is in line with expectations, and the second winter test will be carried out soon. There is no problem in going public according to the original target. At present, Xiaomi’s R & D personnel are about 3,000.

The next journey of national soda, Dayao drinks come with explosive genes

In recent years, the beverage market has blossomed, and the popularity of the soda category has continued from 2022 to the present. Especially in the past two months, the soda market has once again ushered in a new wave of promotion. Whether it is beverage big coffee or existing beverage companies, they have all come together and launched bright new products. However, the competition in this sub-category has always been fierce, and there are not one product that can become popular. The founder of the "big soda" category, Dayao Beverage, has been active in the market for decades, and the product continues to be popular precisely because of its explosive genes.

Slogan is to buy, vision is to choose, but most beverage brands easily fall into the "taste" misunderstanding when creating products. It is believed that as long as the new product is better than the original old beverage and uses the taste as a strong promotion point, it will definitely sell well! In fact, this kind of play is not necessarily out of the circle at the moment. When companies launch new products, they must find a unique positioning. Take the big kiln beverage as an example, its 520ml large glass bottle of soda has broken the homogeneity of the soda market and carried out product differentiation. In addition, the red, blue and white color bars on the big kiln product bottle are extremely eye-catching, which has become the product symbol of the big kiln beverage, which has deeply impressed consumers.

At the same time, Dayao Soda and Hua Hua, the top brand strategy consulting company in China, carried out brand marketing upgrades, successfully created the super slogan of "Big Soda, Drink Big Kiln", and used the powerful actor Wu Jing as the brand spokesperson, which attracted the attention of the whole people, so that Dayao successfully established a new category of "Big Soda". The product and communication were coordinated to continuously stimulate consumer purchasing power and win the initiative of the soda track.

Required quality articles

All explosive products have made an article on the basic quality. Whether it is raw materials or technical indicators, they must be significantly different from the current products in quality, so as to be able to extract the quality rhetoric that makes consumers’ eyes shine. In this regard, Dayao has successively built ten production bases in Hohhot, Inner Mongolia, Shizuishan, Ningxia, Shenyang, Liaoning, Siping, Anhui, Handan, Hebei, Baoding, Shandong, Baoji, Shaanxi, and Ulanhot, Inner Mongolia that meet national standards, covering North China, Northeast China, Northwest China, Central China, East China, and South China. And its plant structure, environmental protection and greening, supporting facilities are in accordance with the European Union food enterprise standard construction, while using the country’s leading production technology equipment, production lines and monitoring equipment, in-depth soda production in every link, fully guarantee the quality and taste, so that consumers are convinced.

At present, brand vision is more "trendy" and "trendy cool", and advertising spokespersons are increasingly in line with the aesthetic preferences and value orientations of young people in order to gain market popularity. In this regard, Dayao has always kept up with the trend, creating a 0 sugar series of products, and renovating the packaging. The packaging focuses on the text "0 sugar, 0 kJ, 0 fat", the health characteristics are clearer and more eye-catching, and PET bottles are more convenient to carry and more popular with young people.

Choosing a spokesperson who is in line with the brand perception and achieving a win-win situation with the spokesperson is an essential operation for most brands to "get out of the circle". Dayao chose Wu Jing, a powerful actor who is in line with the brand concept, as the brand spokesperson, and cooperated for two consecutive years. With the help of Wu Jing’s daring image, strong positive energy appeal and high-exposure publicity advantages, brand advertisements were placed on CCTV, subway, cinema, high-speed rail and other strong media, covering huge passenger flow, and "brushing face" in daily life at high frequency, which further deepened consumers’ impression of the Dayao brand.

We are looking forward to the next explosion in the beverage market, but the explosion cannot be achieved overnight. It is accidental in timing and inevitable in long-term accumulation. Big Kiln Beverage is based on innovative products, quality, marketing, etc., rooted in the logic of explosion, so that product brands continue to come out of the circle and become leaders in the national soda field.

Disclaimer: This article is reprinted from our website to provide readers with more news information. The content involved does not constitute investment or consumption advice and is for readers’ reference only.

[Editor in charge: Zhong Jingwen]

Geely Technology Satellite Factory was approved by the National Development and Reform Commission

  [Autohome Industry] Recently, Geely Technology officially announced that its Star Star Zhilian Satellite Factory in Taizhou has been approved by the National Development and Reform Commission for commercial satellite manufacturing projects.

Autohome

  It is reported that the Star Connected Satellite Factory is a commercial satellite production factory led by commercial companies and integrates aerospace manufacturing and automobile manufacturing capabilities. It is located in Taizhou Bay New Area and is the first pulsating modular satellite intelligent AIT (final assembly and integration test) center in China. At the same time, the official announced that the first equipment of the Star Connected Satellite Factory has entered the field and is expected to go into production in October 2021, with an annual output of more than 500 satellites.

Autohome

  Satellite Internet has been included in the category of "new infrastructure" information infrastructure by the National Development and Reform Commission. In the future, with the increasing demand for "interconnection" of automobiles, related equipment, base stations, satellites, etc. will also be an important part of it. Recently, news related to "Geely" and "Satellite" has also appeared frequently. In January 2021, Qingdao SCO Aerospace Science and Technology New Industry Project Planning Plan was announced before approval, marking the official launch of the project. The project belongs to Geely Satellite Internet Project, with a total investment of 4.12 billion yuan, aiming to create the world’s leading Internet of Things demonstration project.

Geely Automobile, Xingrui 2021 2.0T Deluxe +

  As early as 2018, Geely Group has strategically invested in space and space technology company Spacetime Daoyu, and began to lay out the space satellite field, covering the whole industrial chain from R & D, manufacturing to application. At present, the core team of Geely Aerospace Project has more than ten years of project experience, and has gathered the best domestic experts in the fields of aerospace system engineering, cloud computing, Internet of Things, artificial intelligence, quantum communication, navigation and positioning, and continues to recruit talents in related fields. (Text/Autohome Ma Aijun)

The "Autonavi Talent" plan was officially released, linking users to "build maps" to create a new product model

  Recently, Autonavi Maps announced the official release of the "Autonavi Talent" program, which aims to create a new product model, allowing more users to conveniently participate in "building maps", improve Autonavi map products, and help others’ daily travel and life.

  "Every annotation, every comment, every upload is the best practice of the’me for everyone, everyone for me ‘philosophy." Liu Zhenfei, president of Autonavi Maps, said that Autonavi Maps’ mission to "connect the real world and make a living map" is inseparable from the contributions and support of Autonavi experts.

  It is understood that before this official release, the "Autonavi Talent" program has been in practice running for a year. The opportunity for the launch of the project is that there has been a group of enthusiastic users on the Autonavi map for a long time. In the process of daily use, they actively verify and report the real point information to help the Autonavi map become more and more perfect. In order to make these "experts" and more potential enthusiastic users known to the outside world, and obtain corresponding spiritual motivation and recognition, the "Autonavi Talent" has established an internal project.

  The essence of "Autonavi Talent" is a complete digital growth system based on Autonavi Maps, which includes various parts of the map business that are suitable for users to actively participate in, such as reporting locations, revising locations, reviewing stores, etc. Users can complete such tasks during their daily travels to participate in "building maps".

  On the other hand, Autonavi will give the corresponding growth value and level according to the contribution of customer engagement, so that the experts who have silently contributed to other users have the identity authentication that matches their contribution, so that they realize that every time they report, correct and comment, they can give positive feedback to a large number of Autonavi map users and receive corresponding incentives.

  It is reported that each user can check their talent level and specific contributions by opening the Autonavi map APP, clicking the "My" tab below, and clicking on their personal homepage.

  Now, after a year of practice running, "Autonavi Daren" has gained the recognition of a large number of users and actively participated in the program, including travel experts, map product enthusiasts, or any enthusiastic citizens who make Autonavi maps better; and "Autonavi Daren" has also tried to launch more special services to help users participate in more diverse ways, such as during the "Life Exploration Program" jointly launched with "China National Geographic", which can recommend "real walk certification" boutique must-drive routes.

  "Autonavi has always been centered on user requests, and the same is true for’Autonavi experts’." Liu Zhenfei said that after the official release of the "Autonavi experts" plan, the future will be through continuous technology and model innovation to connect more corners of the world, build more bridges, and help more "peers" reach their destinations unhindered. "I hope that in the future’Autonavi experts’ can become a way of life for everyone." (Zhang Jing)

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Lunch boxes, tableware, outer packaging bags… How much takeaway trash did we eat?

  For a takeaway meal of less than 30 yuan, the waste generated includes 4 lunch boxes, 2 sets of tableware, and 1 outer packaging bag. Among them, the included vinegar, sugar, etc. are all used unopened when discarded. This reporter, photo by Li Jie

  The consumer ordered a meal that was about the regular amount for 2 people and noted "no tableware required" in the takeaway order, but the delivered takeaway still came with 2 sets of tableware. Our reporter, photo by Li Jie

  With the ding dong sound of mobile phone orders, the back kitchen of the restaurant a few kilometers away began to get busy. Quickly dress up, seal and pack, follow the takeaway "knight" through the city streets, and in a few minutes, the food can reach the consumer. According to relevant agency data, the number of takeaway users in China has exceeded 300 million. The industry surrounding takeout has benefited many people, including unprecedented convenience, huge employment, and more lucrative profits, but at the same time, it has also spawned unimaginable takeaway waste – lunch boxes, tableware, paper towels, plastic film, outer packaging bags… How much is this? We have calculated with consumers in different cities.

  Look at the quantity:

  National takeaway user growth to 358 million, each takeaway has multiple disposable lunch boxes, tableware

  Gao Yang, a "post-90s generation" living in Beijing, is a loyal user of takeout and orders almost every day. At less than 10 am this morning, Gao Yang opened his mobile APP and ordered a roujiamo and a bowl of wontons for 24 yuan. Because it is still the breakfast time of this store before 10 am, the price is cheaper, Gao Yang specially placed an order early. The regular customer already knows how to save money.

  About half an hour later, the takeaway was delivered smoothly, and the food was unfolded in front of them, along with various packages: the outer package was a paper bag designed by the merchant. When the bag was opened, a bowl of wontons was packed in a paper bowl with a plastic sealing lid; Roujiamo was a paper package with a plastic film inside; there was also a paper-sealed tableware containing wooden chopsticks, log paper towels, plastic white spoons, toothpicks, and sugar-free mints.

  After eating all the food, Gao Yang paid special attention to it. Although the food was simple Roujiamo and wontons, the amount of garbage was not small: wooden chopsticks, toothpicks; paper packaging, lunch boxes, paper towels; plastic lids, spoons, some even unused, such as toothpicks and excess paper towels, but all went into the trash can.

  Gao Yang has seen a variety of packaging, and the difference is mainly in the lunch box. "Generally, according to the type of food, different merchants will use different packaging methods." Gao Yang said that for example, rice will be wrapped in a tinfoil box with a layer of cardboard on the outside; dumplings are afraid of sticking, and there will be many plastic compartments in the packaging box, which are also divided into upper and lower layers; liquid foods such as porridge have a high temperature and will use waterproof paper materials; and drinks such as milk tea will also send milk saucers in addition to beverage boxes. Plastic and paper materials are different…

  Lunch boxes, tableware, and outer packaging bags, along with every takeaway order, will generate such a bag of garbage. Considering the huge takeaway user base, the scale cannot be underestimated.

  According to iiMedia Consulting’s report, as of 2018, the number of takeaway users across the country has grown to 358 million, and the entire takeaway market has exceeded 240 billion yuan. Previously, data from several major takeaway platforms showed that the average unit price of takeaway customers has exceeded 40 yuan. If this is roughly estimated, in 2018, the country will send out more than 10 million takeaways every day, and the number of packages such as lunch boxes delivered to consumers every day is also 10 million.

  Zheng Yixing, founder of Beijing Box Lihuo Environmental Protection Technology Co., Ltd., said that according to the field statistics of his company, there are at least three disposable plastic lunch boxes in each takeaway. His company once worked with scavengers under an office building in Beijing to sort the garbage collected from the property every day. It was found that the weight proportion of takeaway garbage generated by the office building was at least 40%, and some even reached 50%, and the volume proportion could reach 60% to 70%.

  Look at the material:

  Casseroles, porcelain plates and other materials are increasingly being packaged, but consumers have doubts about multiple uses

  With the development of the takeaway industry, merchants have begun to make improvements in the packaging of lunch boxes.

  Luo Maolin, a white-collar worker working in Shanghai, recently ordered a rice pot. The unit price was less than 30 yuan. After delivery, he found that it was packaged in casserole. Check the store that specializes in food supplements and rice on the takeaway platform, and the page details the reasons for choosing casserole packaging. The merchant said that on the one hand, the soil-fired container can be harmless and degraded, which is more environmentally friendly; on the other hand, it avoids the food insecurity that may be caused by pouring boiling soup made at high temperature into plastic packaging. At the same time, the merchant also specially marked that "the goods do not charge additional packaging fees".

  When ordering food, the store’s packaging fee displayed on the takeaway platform is indeed only 2 yuan. But as a consumer, Luo Maolin has a different opinion: "The wool comes from the sheep, and the price of the casserole has to be discounted from the meal fee." According to industry insiders, when merchants enter the platform to confirm the packaging price, they need to take pictures of the meal, and then choose whether they need a separate lunch box. If necessary, the platform system will display different price options. At present, the price of a package is mostly 1-2 yuan. If the value of the package selected by the merchant exceeds the price displayed by the platform, it will not be displayed on the client, but "the merchant will never do business at a loss".

  In interviews, many consumers said they had received takeout packages made of casseroles, porcelain plates, glass bottles, and other materials because they seemed more valuable and were recycled containers. Some also confirmed with the merchant whether they needed to recycle them, while others considered it a pity to discard them, but they were not assured of long-term use.

  Shen Qihui, who works at a law firm in Beijing, found that the degree of "luxury" of the packaging is directly related to the price of takeaway. If it is relatively expensive food such as sea cucumber and abalone, it is generally used in casseroles or glass containers. The tableware is also made of iron, which looks better texture. But because these tableware is easy to break, it will be added shock-proof packaging or tightly wrapped with hard cardboard on the outside, which will add additional packaging materials. Many consumers say that these tableware is wasteful to use once, but even if they are left for secondary use at that time, they are often thrown away after a long time. "After all, I didn’t buy it myself, so I don’t worry."

  It is true that there are takeaways who visit the recycled tableware again, but they are in the minority. Qian Hazel, a white-collar worker in Guangzhou, once ordered takeout from a hot pot restaurant of a certain brand, and welcomed a takeaway brother who delivered a full set of services. I saw that the takeaway brother carried a large box to the door, which contained not only lunch boxes and tableware containing hot pot ingredients, but also pots, induction cookers, sockets and plastic tablecloths. "As soon as you enter the door, the takeaway brother will help spread the plastic tablecloth. After eating the hot pot, you only need to put the pots, induction cookers, lunch boxes and other things into the box and put them at the door. The takeaway brother will recycle according to the time reserved in advance." For such a takeaway service, all goods are marked with "no additional packaging fee", but the pots and stoves provided to customers will be charged 50 yuan for use, recycling and cleaning.

  Look at the disposal:

  Lunch boxes, tableware, and outer packaging need to be reduced, and platforms and merchants can do more. Garbage classification brings benefits

  How can we help reduce the amount of takeaway waste? For tableware such as chopsticks and spoons, many platforms have launched the option of automatically checking whether tableware is required, but in actual use, there are common problems.

  "The tableware can be prepared by yourself and used repeatedly, which is very easy to achieve." Zhang Tian, who is an intern in Shanghai, said that there are often cases where tableware is ticked off on the takeaway platform and finally delivered. Depending on the total amount of food, several sets of tableware are sometimes sent, and the unused ones are finally thrown away.

  In different places such as Beijing, Shanghai, Guangzhou, Shenzhen, etc., consumers generally report the existence of this problem. According to industry insiders, in many merchant stores, takeaway packaging is prepared in advance, especially during lunch time, which may take three or four hundred takeaways within two hours. In order to catch up with orders, merchants often do not distinguish between which tableware is needed and which is not. "Although one or two copies does not seem to take time, it adds up to a lot. When the orders arrive in a centralized manner, the merchants simply do not care about these." This also leads to in many places, whether to tick the tableware option is useless.

  In terms of lunch boxes, many consumers say that because food has to be transported over several kilometers, containers and outer packaging such as lunch boxes are essential, but merchants can try to avoid excessive packaging. "For example, sometimes in order to prevent leakage, merchants will wrap many layers of plastic wrap around the outside of the lunch box, which cannot be unwrapped, which not only wastes materials and causes environmental pollution, but also brings great inconvenience," Gao Yang said. In addition, there are some disposable plastic lunch boxes and tableware packaging similar to waist seals, which are too thick, and the ornamental function is also greater than the use value.

  In Zheng Yixing’s opinion, there is no good alternative and solution to the large amount of takeaway waste currently generated, especially lunch boxes, but there is still room for efforts by all parties in the industrial chain. On the one hand, the platform can carry out stricter environmental control, including providing users with feedback channels on the performance of merchants in environmental protection, such as whether they do not send tableware on demand, etc., and can also use the environmental evaluation of merchants as a ranking indicator to guide merchants and consumers to choose more environmentally friendly dining methods; on the other hand, merchants should exercise stricter self-restraint, including providing customers with safer food packaging.

  Specialized institutions and companies have emerged in the market for how to further recycle a large amount of takeaway waste. In the past, during the recycling process, the food waste, moisture, grease and other recyclables in the takeaway lunch box were easily polluted, which made it lose the value of recycling or brought excessive disposal costs. However, since Shanghai first implemented garbage sorting in the country, the recycling and reuse of takeaway waste is also considered to have ignited "new hope".