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Author/Rain exceeds smoke.edit/Cao Lexi
To be a music anchor, do you need to sing out of the crowd or be more talkative?
It may be difficult to generalize. In the Aauto Quicker variety "Sounds Like Summer Flowers", 30 female anchors with different ages, experiences and live broadcast experiences have to face harsh stage performances, changeable live broadcast PK and stylized short video content.
Rehearse until three or four o’clock in the morning every day. When you step down, you have to face the audience in front of the camera, laughing and laughing. In order to retain fans, you have to rack your brains all day to ponder new ways of playing. This is the daily life of anchor workers.
Watching the concert in the square on the spot, I feel that Sound Like Summer Flowers is completely different from the idol variety we are familiar with. Compared with making stars, it is more like a comprehensive format built around the career growth of anchors, which is related to the re-understanding and definition of an emerging industry.
According to the data of Ai Media Consulting, the total scale of live e-commerce industry in China will reach 1,201.2 billion yuan in 2021, and the number of online live users in China will reach 660 million in 2022.
One in a billion, who can stand out? We talked with the "Summer Flowers" about what they were going through before they bloomed.
They are in Aauto Quicker: transforming, making money and going on stage.
Other people’s shows are all pink, and FireWire Girl participated in "Sounds like Summer Flowers", but she lost hundreds of thousands of fans.
"Everyone is busy with the content of the program and has no time to update and broadcast live." One day without eating, she ate jiaozi quickly and chattered.
As the head anchor of Aauto Quicker with 15 million fans, FireWire’s specialty is live game, while music singing and dancing is her interest. Just after entering the program, there was a sudden live broadcast, and the firewire girl with complete equipment had no time to open the heavy boxes one by one, and the camera fell to the ground in a hurry.
"I’m so distressed," she was not anxious about the unexpected situation. "I’m an old anchor. I’ve never seen anything in the world (laughs)."
I have been an anchor for 7 years, and I have been broadcasting for 20 hours in a row when I am most tired. She admits that if it weren’t for the interruption of the middle live broadcast room, I would be sleeping. "I don’t think there is necessarily a program group that I understand the anchor industry."
For caviar, the producer of Sound Like Summer Flowers, I have similar feelings. Although he has rich experience in making variety shows such as Idol Trainee and Youth with You, Internet live broadcast is a completely different track.
"I think this project was interviewed in front of them," Chen Gang, director of caviar culture, told Daodao.
"We have been trying to find new portraits of people on the music selection track. When we contact the live crowd, of course, they also hope that they have a lot of musical talents to be presented, but the requirements for their own live broadcast and their own professionalism will also be reversely exported to us."
Just as the program just started, three anchor managers, Silence Wang, Rainie Yang and Jessica, chose their favorite anchors with more reference to the stage performance. However, after the live broadcast data was released, some selected anchors did not achieve outstanding results, while many anchors to be determined were among the best on the list and became the sought-after candidates of the three teams.
"The industry of anchor is relatively complicated," said Huang Yuanfang, head of Aauto Quicker for Sound Like Summer Flowers.
"In the absence of a program system to define what is a good anchor, there are actually a lot of things to be excavated here. It includes stage presentation and appeal, including short video planning and daily live chat. His connection with users will be closer and more balanced than that of Aidou and trainees, which is a very refined operation. "
In addition to music training, Yang Tianzhen, Yang Di, Liu Wei, etc. were all invited to the program as professional and interactive trainers to answer a series of puzzles of anchors about people’s packaging and the pace of interaction with users.
"When the anchors interact with the audience, how to stimulate the atmosphere in the live broadcast room, keep the audience for a few more minutes, and turn the audience into fans is a compulsory course for them," Chen Gang said.
For firewire girl, it is the biggest gain to improve her singing and dancing in the program and make many friends. For Meng Xin anchor Li Qimeng, working hard in Sound Like Summer Flowers is related to livelihood issues.
On the first stage, a song called "Beijing in the Legend" made many people remember this Sichuan girl with excellent singing skills, and told her that the goal of her work in Beipiao was to earn 6,000 yuan a month.
"I just had no money in my hand, and I ate rice balls for a week at the worst time," she still remembers. "I went to 711 every day to buy rice balls of 3.9 yuan or 4.9 yuan, and ate two at noon."
After staying in Beijing for a year, Li Qimeng felt that she had no retreat. If she gave up going home, it would be a waste of money, and her family’s wholehearted support made her feel even more stressed. "We must try our best to make ourselves return quickly."
At first, she felt that the job of anchor seemed very easy. "Just sit there, sing some children’s songs and chat, and someone will give you a gift, and you will have money for dinner today."
Until it was actually broadcast, she found that it was far from simple. "My general live content is to sing hard. I will sing immediately when others order me. I am afraid that no one will talk to me."
However, if the atmosphere of the live broadcast room cannot be mobilized, many users will slip away instantly, and only a dozen people will remain after two hours of live broadcast. "And some of them are from our company, and there are not many real audiences."
On the day of Sound Like Summer Flowers, I feel painful and happy. On the one hand, we should try our best to make a splash through the live broadcast, and on the other hand, we should try our best to upgrade the monster on the stage. At the first square song meeting, because of the stiff body movements on the stage, Silence Wang bluntly said that you were the worst performer among all people, which gave Li Qimeng more and more encouragement.
"Teacher Silence Wang is so nice!" She sighed with emotion. "Because he can’t chat with us offline in Beijing, he also specially gave us a Tencent meeting to exchange ideas, listened to the demo I passed on, and picked up the details one by one, from melody to emotion. After the first time I boarded the big stage, my fans rose by about 5,000, and my sense of accomplishment was high! "
What moved Li Qimeng even more was that many netizens watched the program and left messages to encourage her. "Sending me a small composition is particularly long (laughs)."
Li Qimeng hopes to write better songs. The social signature of Lian Sijia, a former overseas trainee, is: Always be ready for the stage!
Two years ago, she boarded the overheated search because of the live broadcast. Some people still remember that the former female Korean team leader covered her legs with clothes for her members in the live broadcast room and was stopped and blamed by the staff.
"Many netizens said that people in our motherland, we will support you at any time, and you can come back at any time. These messages make me more determined to return to China for development."
From the development of combination to individual fighting alone, it needs a process of adaptation. Lian Sijia knows very well, "You have to let everyone know you first, and then you can do what we like."
Maybe she has suffered from Han Piao. She doesn’t feel tired as an anchor, but she is worried that she will be embarrassed if no one interacts with her in front of the screen chat.
"The big stage is not for everyone, but I can create my own stage." After entering the program, Lian Sijia carefully studied the fans’ preferences. Apart from dancing, she found that everyone likes to show their true personality. "They said that I am a beautiful girl who doesn’t talk, but she is a funny girl when she opens her mouth (laughs)."
From the beginning, only a few people were online in the live broadcast room, and now there are nearly 140,000 fans in Aauto Quicker, Lian Sijia feels that she has slowly found her own live broadcast rhythm.
"You have to always think about what to do in the anchor industry, and you can get the support of many fans by preparing in advance. I have lived overseas since I was a child. Chinese is not particularly good, including some accents now. I am afraid that I can’t speak well in the live broadcast room. "
Through the experience and growth in the program, she is now more open and more comfortable in the face of live cameras.
Past overseas experience and foreign language learning experience have become the content materials for Lian Sijia to communicate with netizens. "Sometimes they will ask me, sister, if you speak Korean or Japanese, I will tell them and then translate it to them. My Chinese pronunciation is wrong, they will find it funny and they will like me better. "
Is the anchor threshold low?
Summer flowers use strength to Say No!
Can you lie in the comfort zone with more fans? It doesn’t exist.
Taking part in Sounds Like Summer Flowers, Li Qimeng felt that his brain was turning much faster. It takes only about 10 days from song selection to performance. In addition to creating Rap content, we also have to communicate and rehearse with the music teacher of the program group.
The live broadcast work can’t fall. Li Qimeng watched Jingjing, Master Sister and other mature anchors stay up all night like himself. "There is also Xia He (Nazi), who is super energetic. I didn’t go to Yunnan with her before, and I arrived in Yunnan at one or two in the morning. I feel that I will fall over in the next second, and she is still broadcasting live."
"Everyone has something they want to pursue," Li Qimeng felt. "They have given me the motivation to keep pushing forward in this program."
In Lian Sijia’s view, the biggest challenge of being an anchor for three months is random PK.
"At the beginning of the live broadcast, I was alone, so I was more relaxed to chat with them, but I could talk with strangers. Some people were just horrible or had a big temper. I showed you my face, and I was often hung up directly, which made me feel uncomfortable at first. "
When auditioning contestants, the creative team did not completely target the mature anchor ecosystem.
Judging from the group images, the contestants of Sound Like Summer Flowers have a great age and career span, including students who just went to college, Bao Ma with the age of 30+, quasi-artists with certain stage maturity, and inexperienced live broadcast Xiaobai.
Referring to the screening criteria, Huang Yuanfang told me, "We hope to bring out a rich portrait crowd. Whether they have professional identity with the anchor and maintain their love for the anchor for a long time is the key. At the same time, I also hope that players can go further and further in the anchor industry. "
Facing the anchors with diverse portraits, the creative team will not only explore their distinctive characteristics, but also observe their status in the live broadcast room, and set some contrast eye-catching points according to their audience, and the whole process is in a dynamic adjustment.
"I never thought we were doing idol variety," Chen Gang told Daodao. "Of course, the selection logic exists, but I think it is a logic created on the new portrait of the profession, so that the live audience can discuss the growth of the anchor in the profession."
"For example, we were rehearsing yesterday, and we saw people who just appeared on the stage, and they were already broadcast live after stepping down. Around such a professional system, we need to see their ability to adapt to various scenes and environments."
"If the heart is not strong enough, in fact, I suggest not to do this anchor industry." Talking about the threshold of being an anchor, FireWire thinks.
"Cyber violence is very common. No matter how well you do it, some people will say that the barrage is too much. But my mentality has not changed. This is not pressure but motivation. I want to do better for them. "
She remembers that when she first entered the business, she was a sophomore, and the students around her were playing Aauto Quicker. Some friends brushed a video of playing games and turned to tell FireWire, "The girls in the video are not as good as you playing games. There are so many people who like it."
The unconvinced firewire girl immediately set the flag. "Then I’ll take one, too." At that time, FireWire Girl had ten years’ experience in playing games, and she was a proper senior player. Although only the back of FireWire Girl playing across the FireWire appeared in the video, this video became popular at once, which made FireWire Girl quickly rise by thousands.
After Aauto Quicker launched the live broadcast function, FireWire entered the live broadcast room smoothly.
From the beginning of the holiday, it started broadcasting, and now it has signed a contract with the company and become a professional anchor. Looking back on the process of rising powder, FireWire feels that she has been advancing with the times. "Lighting, shooting, content and scripts are very important, and sometimes it takes more than an hour to adjust the lighting."
"I still have to constantly introduce new content. For example, if I shoot more games, I will think if I should add a little singing; Singing may not be enough. Can I do some plot directions and explore slowly? "
For music anchors, the tempering of professionalism requires more actual combat, and Sound Like Summer Flowers provides the anchors with a big stage for musical talent competition.
In the second square song concert, Li Qimeng and Xin Er collaborated on the theme song "Who am I" of "Your Highness the Wolf", which needs to be integrated into the emotional entanglement between the Terran princess and the Wolf clan. Neither of them had any performance experience, so they laughed frequently during rehearsal. Li Qimeng repeatedly practiced kneeling and sword-pulling, but the instructor told her, "You are a wolf, that’s too weak."
After training, both sides of the knee were red and swollen, but the ideal effect was still not achieved. The team once discussed whether to change the action. After a burst of tears, Li Qimeng still decided to stick to the original design.
From the nervousness of performing on the stage for the first time to calmly responding to the challenge and winning the first place in the audience performance, Li Qimeng went further and further on the stage of "Sounds like Summer Flowers". "I think I got more affirmation and was quite happy."
“Life is live”
The professionalization and standardization of the anchor industry did not have a qualified answer in the past.
"Everyone will have a stereotype about the three words female anchor," Huang Yuanfang said frankly. "We want to give you a different perspective through program exploration."
Sound Like Summer Flowers is positioned as a talented female anchor. In terms of player training, the program team invited a number of music instructors and interactive trainers, aiming at training the anchors to develop in a professional and professional direction, thus feeding back the live broadcast ecology of Aauto Quicker.
In addition to providing multi-dimensional guidance, "Sounds like Summer Flowers" accelerated the main broadcast circle with the help of stage performances, and Li Qimeng rose from scratch in Aauto Quicker. At present, there are 77,000 fans and the highest praise of a single video reaches 64,000.
In Chen Gang’s view, the biggest breakthrough in making Sounds Like Summer Flowers this time is to expand the public’s understanding of anchor posts and professionalism, and effectively open up the two-line logic of daily live broadcast and variety recording and broadcasting.
"Some users said that just watching the long video and seeing the live broadcast of the anchor online will let me know what kind of person this person is."
From the super girl and the fast man to the popular vote, to the era of "Youth has You" and "Creation Camp" entering the era of national producers, the platform is shaping people with two dimensions: long video and short video. "Now live broadcast is the best and most important way to shape people in Aauto Quicker, and it really realizes a new dimension of long and short video, which is the most gratifying thing."
"Sounds like Summer Flowers" is recorded in Changsha, and the anchors will have an outdoor live broadcast. "When the group started broadcasting in Changsha, half of the anchors in Changsha were these people," Huang Yuanfang was also surprised.
From the platform point of view, she believes that Sound Like Summer Flowers is not only a variety show, but a comprehensive ecology that combines live broadcast, long video, short video and long-term operation in the future.
"Variety is a very highly concentrated content, not only the anchor, but also a field that the program itself wants to set up, as well as the daily live broadcast of the platform. We hope to show you what we think is the most interesting thing on this platform, and we can continue to consume this series of content. "
Life is live, live broadcast and life go on. "With my brain, it’s no problem to go back and continue the live broadcast, and it will raise hundreds of thousands of powder." Firewire told us that after returning from the show, we should study the content of the shooting and the general direction of career development in the future.
Li Qimeng feels that the anchor industry is a stage for himself. "It is an opportunity for me to be seen by more people."
"I used to say that I was poor, but I didn’t experience any twists and turns. There was no such great pressure and I couldn’t write any good works. I came to the program for three months. Last month, our company held a meeting to hand in songs. I submitted the revised songs, and the two capitals passed! I have rarely had a song passed at the meeting before. "
Li Qimeng found creative inspiration from the heart, while Lian Sijia set a small goal for herself: first, raise her powder by 2 million, let more people know herself, and then strive for an album.
When winter comes, spring will not be far away. Summer flowers who pursue their dreams will always wait until the day when they bloom on the stage.
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Following the national listing of changan CS35 PLUS, the first car jointly developed by Changan and Tencent, at the end of October last year, its heavy products came one after another. On August 16th, Changan CS75 PLUS officially opened for pre-sale. At the 2019 Zhibo Fair, Changan Automobile’s "Beidou Tian Shu" strategic achievements will be unveiled together.
On the same day, China Automobile Research and Heicks Kang signed a strategic cooperation agreement in Chongqing. The two sides will act as global partners to sell products for each other, and jointly develop intelligent networked automobile infrastructure and simulation test equipment based on their respective advantages, and carry out in-depth cooperation in the fields of intelligent networked, active safety and advanced assisted driving systems to promote diversified commercialization and application.
At the same time, as one of the important events of the 2019 Zhibo Fair, there is a major innovation in the 2019 i-VISTA Self-driving Car Challenge-ADAS Driver Assistance System Challenge (AEB/APS) is open to ordinary consumers of various automobile brands at home and abroad for the first time.
The self-driving car is coming towards us and getting closer. With the issuance of 5G commercial licenses, major car companies are "full of firepower", and Chongqing, a "do your part" car city, will naturally not be absent in this battle.
"Tomorrow’s Car" is equipped with remote control parking service system APA5.0 for the first time.
On August 16th, CS75 PLUS, a new member of CS75, officially launched the global pre-sale as one of the "Hua Dan in charge" of Changan Automobile sales, and launched four models with the pre-sale price range of 127,900-157,900 yuan, officially joining the mainstream SUV market competition. The car is defined as a "tomorrow’s car" that can meet the future needs of users, and it is also equipped with the Wutong car-connected intelligent system.
According to reports, CS75PLUS is a heavyweight model that Changan Automobile has built for four years and has gathered nearly 2,000 experts and engineers around the world.
In addition to highly restoring the design concept of the "Yuyue" concept car, the car is full of future science and technology, and there are many bright spots in artificial intelligence.
The new car is equipped with 12 ultrasonic radars, 3 millimeter-wave radars and 5 cameras, which can realize L2-level automatic driving, free your feet to follow the car automatically and reduce driving fatigue. Its IACC adaptive cruise system includes one-way automatic assisted driving, traffic jam assistance, automatic cornering deceleration, intelligent speed limit assistance and lane keeping assistance.
With its intelligent avoidance function, when the vehicle overtakes a large vehicle such as a truck or a bus when the IACC function is turned on and the vehicle speed is greater than 65 km/h, it will shift to the side far away from the big car appropriately, and after overtaking safely, it will resume the centering driving in the lane.
Intelligent configurations such as parallel auxiliary system, ACC-SG stop-and-go adaptive cruise system, AEB-C/I automatic emergency brake with vehicle identification function, STT intelligent fuel-saving start-stop system, etc., will be overweight step by step according to the model.
Among them, as a 2.0T top model, the "flagship" is equipped with APA 5.0 remote control parking service system, IACC full-speed intelligent cruise system with curve automatic deceleration, AEB-P automatic emergency braking with pedestrian and vehicle identification, and other omni-directional high-order configurations. This is also equipped with the industry’s first remote control parking service system APA5.0, which can realize the automatic parking of people outside the car. Car owners can park remotely with one button through the mobile APP and the physical key, which can meet more than 95% of parking scenes, and can park automatically as long as the width of the parking space is greater than 71 cm. In addition, CS75PLUS is also equipped with a rare Bluetooth key at the same level, which can share the virtual key with others through the mobile phone, and the owner can share and recover it indefinitely.
The first domestic 5G self-driving open road scene operation base will be opened.
On July 26th, Changan Automobile, China Automotive Research Institute, China Datang Telecom, etc. built the first domestic 5G self-driving public service platform and the 5G self-driving open road scene demonstration operation base.
The base has typical road environments such as bends, interchanges and special-shaped intersections in Chongqing, which not only covers the whole scene of 5G self-driving open roads, but also is the first nationwide demonstration area of interconnected hybrid vehicles. It also has the first self-driving garage, full parking service and supports automatic charging.
As the first car company to settle in, Changan Automobile will provide a new generation of L4-class autonomous driving operation, which is restructured from Yidong EV. The operation length is 4.3km, and 9 stations are set up throughout the journey, so that users can experience the smart travel experience in the 5G era. Compared with the previous L4-class self-driving cars driving on closed roads, Chang ‘an Yidong EV self-driving vehicles adopted in the new base have greatly improved in terms of sensing range and accuracy, computing power of computing platform, and decision-making standard control performance.
The L4-class automatic driving of Changan Automobile can also realize remote automatic pickup and return of the car. In Robo Taxi mode (unmanned taxi), users can get on the bus anytime, anywhere, recognize the face on the bus and generate orders without feeling. After the user gets off the bus, the vehicle will continue to operate and take orders or automatically enter the waiting area. Similarly, in the private car mode, you can bind the vehicle through the mobile APP and then call for a car. After being sent to the destination, the vehicle will automatically find a parking space to park.
At the same time, you can also experience the anthropomorphic driving mode on the spot. In the process of driving, the automobile system can automatically and smoothly handle the working conditions such as following the car, changing lanes, turning, turning around, avoiding collisions, bypassing obstacles, crossing traffic lights, etc., and there is almost no difference with real people driving. When the vehicle passes the intersection of traffic lights, it can obtain the state information of traffic lights and automatically change speed to pass or stop and wait; When passing through the coverage area of roadside sensing equipment, the information of roadside sensors can be obtained, and the collision risk out of sight can be identified and collision avoidance can be realized.
In addition, the most worrying thing about electric vehicles is "no electricity"! However, vehicles here will automatically search for wireless charging parking spaces, plan their own routes to wireless charging parking spaces, and automatically enter the wireless charging mode after completing automatic parking.
During the 2019 Zhibo Fair, Xiantao International Big Data Valley will hold an autonomous driving experience event to provide a test drive experience to consumers around the world.
"Cluster" layout of scientific research institutions of car companies in Happy Valley.
It is no accident that it is a new car and a newly opened road operation base in just one month. Recently, in Chongqing, the pursuit of intelligent driving cars is no longer a "one-man show" of traditional car companies, let alone the enthusiasm of individual car companies. Startups, scientific research institutions, software companies, internet giants and even financial institutions have all invested in this "fierce battle". In particular, entering the key "match point" of the autopilot technology from the second half of 2019 to 2020, various capitals are "swarming".
On July 31st, the super city SUV· Scenery 580Pro was officially launched nationwide, and four models were launched, with the price ranging from 92,900 yuan to 120,900 yuan. If we say that two years ago, the phrase "Hello, Xiaofeng" started the super-intelligent strategy of Dongfeng Scenery, then the launch of Scenery 580Pro is a new starting point for its intelligent layout. The new car is equipped with a new generation of super-intelligent network connection system, which is equipped with the leading flying fish OS 2.0 AI driving system of the same class for the first time. Intelligent voice direct function, can realize what you see and say. Part-time wakeup-free technology, after one wake-up, you can use voice for multiple operations within 30s or 60s without waking up again.
In Jin Kang New Energy Liangjiang Intelligent Factory with a total investment of about 2.5 billion yuan, there are many scenes where the car body "flies" in the air and the parts "run" on the ground. The factory has thousands of robots with four processes, such as punching, welding, painting and general assembly, and its comprehensive automation rate is over 95%. Recently, it has been praised by People’s Daily and CCTV.
As the first operator of "China Smart Car Index" in China, China Automobile Research Institute has completed the test of ADAS functions (ACC, AEB, LDW, BSD, APS) of 30 smart cars since June 2018, and released the results in four times.
In order to make more people know and apply smart cars, during this year’s Zhibo Fair, the AEB and APS competitions in the 2019 i-VISTA "China Telecom 5G Cup" self-driving car challenge will be open to ordinary consumers of all automobile brands at home and abroad. Less than a week after the news was sent out, the organizing committee received 60 applications for registration, and the owners of Mercedes-Benz, BMW, Tesla, Changan, Geely … these brands competed to bring their cars to compete for their IQ.
At the same time, technology companies frequently join hands with car companies. Last year, Tencent, Huawei, Iflytek, Big Dipper, Chihiro Location … Changan Automobile joined hands with several industry giants to launch the Beidou Tian Shu Alliance. In April this year, at the opening ceremony of Changan Automobile’s global smart R&D platform and the arrival ceremony of the global R&D center, Changan Automobile once again established a joint innovation center with Huawei, Tencent, Bosch and Qingshan. Time has been pushed earlier, and Xiaokang has joined hands with Alibaba to open in-depth cooperation in the field of automotive intelligence.
According to incomplete statistics, recently, Tencent has reached a cooperative relationship with BMW, Great Wall, Dongfeng and Geely’s Yikatong Technology in less than 30 days, and has accumulated 21 car companies. Tencent also plans to set up a smart car supercomputer center in Chongqing.
Not long ago, Ping An Insurance also signed a contract with Changan Automobile to launch the first consumer-oriented autopilot insurance in China.
Re-starting Chongqing Intelligent Networked Automobile will produce more than 800,000 vehicles next year.
In the era of autonomous driving, Chongqing’s "play" is getting heavier and heavier.
On April 11, 2018, the Ministry of Industry and Information Technology issued the national policy "Intelligent Networked Vehicle Road Test Management Specification (Trial)". Beijing, Shanghai, Shenzhen and Chongqing, which have moved faster, all released local policies before the national policies were introduced.
On March 14, 2018, Chongqing announced the "Implementation Rules for the Management of Self-driving Road Testing in Chongqing (Trial)", which became the "third city of self-driving" in terms of the speed of policy introduction.
Then, in mid-April, Chongqing issued the first batch of license plates for self-driving road test. Seven enterprises, including Changan, Baidu, FAW, Dongfeng, GAC, Geely and Beiqi Futian, filed in, becoming the fourth city in China to issue licenses for self-driving road test after Beijing, Shanghai and Fujian. In January this year, the Chongqing Joint Working Group on Self-driving Road Test Management issued two temporary licenses for road test of self-driving cars to Chongqing Jin Kang, and Jin Kang Automobile became the first new energy automobile enterprise to obtain two licenses in Chongqing.
All kinds of road test sites are also "gushing out". Thanks to the special traffic terrain in Chongqing, Chongqing’s self-driving road test area is known as the "all-round examination room", and Chongqing has become the automatic driving test center in the west.
On this basis, the industrial ecology of Chongqing’s autonomous driving has become increasingly three-dimensional. Chongqing has set up an industrial guidance fund, and also set up a special fund with a quota of 700 million yuan in conjunction with many private funds to invest in companies in the smart car industry.
According to the plan, by 2019, Chongqing will basically build a national third-party public service platform for smart cars and smart transportation new technologies, new products and new applications based on broadband mobile Internet, and carry out tests, evaluations and application demonstrations for assisted safe driving, autonomous driving, smart road network, green car and smart parking based on broadband mobile Internet.
In January this year, Chongqing issued the Guiding Opinions on Accelerating the Transformation and Upgrading of the Automobile Industry (hereinafter referred to as the Guiding Opinions), proposing that by 2020, the transformation and upgrading of Chongqing’s automobile industry should achieve initial results, with an annual output of more than 3 million vehicles, including more than 200,000 new energy vehicles and more than 800,000 intelligent networked vehicles, achieving an output value of more than 540 billion yuan. "Several Policies and Measures for Accelerating the Development of New Energy and Intelligent Networked Automobile Industry in Chongqing (2018-2022)" and "Policies and Measures for Supporting the Promotion and Application of New Energy Vehicles in Chongqing (2018-2022)" were also issued simultaneously.
Insiders said that the guidance outlined a "road map" for the transformation and upgrading of Chongqing’s automobile industry, that is, taking new energy and intelligent networked vehicles as the main line, promoting the transformation and upgrading of Chongqing’s automobile industry and consolidating its leading position in the country.
According to the guidance, by 2022, Chongqing’s annual output of automobiles is expected to reach about 3.2 million, accounting for 10% of the national annual output of automobiles, with an output value of about 650 billion yuan and a significant increase in the value of bicycles. Among them, the annual output of new energy vehicles is about 400,000 and intelligent networked vehicles is about 1.2 million, making it an important R&D and manufacturing base of new energy and intelligent networked vehicles in China.
With the accelerated maturity and marketization of the self-driving car industry, a large number of talents will also flood in.
"These talents and enterprises are not limited to the service automobile field in the future. Behind the technology accumulation is the rise of the entire big data intelligent industry in Chongqing." Insiders said.
Upstream News Chongqing Business Daily reporter Yan Wei
It takes 9 hours for BYD Han’s family to charge. If you need to charge quickly, you can consider a professional charging station, but it should be noted that the charging speed of the charging station may be between 15 minutes and half an hour. In addition, BYD Han’s interior adopts a combination of red and black, and adopts a symmetrical design to make the car more beautiful. In terms of power, the car’s engine has a maximum power of 163 kW and a maximum torque of 330 Nm. If you choose a four-wheel drive high-performance model, the maximum power of the engine will be increased to 200 kW and the maximum torque will be 350 Nm. Byd Han’s body size is 4980mm long, 1910mm wide, 1495mm high and 2920mm wheelbase. It is a 4-door 5-seat sedan with a fixed gear ratio gearbox. I hope this information can help you better understand the charging time and performance of BYD Han.
    International Online auto channel News: Recently, the speculation about the price of BYD Han EV is very hot, and there are also price estimates ranging from 250,000 to 400,000 yuan in the industry, and consumers generally believe that the price of BYD Han EV is beyond the expected level. Before discussing the price, consumers can be said to be eagerly looking forward to BYD Han EV, admiring its international design level and expecting brand-new technology to expand its territory in the new energy market. From this perspective, it is a pity to be "persuaded" by the price.
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Byd Han EV
    The contradiction between the continuous optimization of brand value system and consumers’ inner desire for "cheap" independent brands is vividly reflected in BYD Han EV, which can actually be regarded as consumers’ recognition of products to a certain extent. Further thinking, if BYD Han EV establishes a brand-new product image in the hearts of consumers by virtue of its product strength, is it the value that Han EV really pursues?
   "High-level" quality directly points to the pain point of consumption
    First of all, BYD Han EV is a product that integrates almost all the superior resources of the brand. Its design level, technical level and its own product positioning occupy the commanding heights of BYD brand, and at the same time, it also shows outstanding product advantages in horizontal comparison with competing products at the same level. If we sum up the comprehensive competitiveness of BYD Han EV in one word, "high order" is undoubtedly a suitable choice.
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Byd Han EV drag coefficient
    The design of BYD Han EV has been made public for a long time, so I won’t repeat it too much. The skills of international first-line designers are almost unified in aesthetics, and the drag coefficient of 0.233cd is at the leading level in the industry. The simple interior exudes a strong charm of science and technology, which can be called a template for the design of new energy electric vehicles. The newly upgraded DiLink 3.0 is equipped with DiPilot unmanned auxiliary system for the first time. Recently, BYD executives also revealed in Weibo that they have in-depth technical cooperation with Huawei. The human-computer interaction technology of BYD Han EV is also worth looking forward to.
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Byd EV blade battery
    The use of blade battery makes BYD Han EV hold the key to open the future door of new energy field. As the first mass-produced vehicle equipped with blade battery, BYD Han EV’s NEDC cruising range is 605 kilometers, and its endurance may not be described as outstanding at present, but the advantages of blade battery in safety and service life make Han EV have the advantage that competing products are difficult to target. Blade battery fundamentally eliminates the possibility of "spontaneous combustion", and can be charged and discharged more than 3000 times, with the longest driving mileage exceeding 1.2 million kilometers. At the same time, the 0-100km/h acceleration ability of 3.9 seconds cannot be ignored. The outstanding performance of BYD Han EV power makes it have a variety of experience ports, which can meet the car needs of different users in a wider range.
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Byd Han EV LOGO
    When "first time", "brand-new", "unmanned driving" and "long service life" become the key words of BYD Han EV, its product advantages have jumped to the fore. BYD Han EV is in the buyer’s market because of the product value transmitted by brand-new technology. Han EV can be said to be a product specifically aimed at the weakness of consumers in new energy electric vehicle products.
   Price "to the left" and value "to the right"
    Will the price of BYD Han EV reach the height that consumers are "unacceptable" for a while? Maybe it will. At present, the price range of Qin PRO EV with the highest positioning and the most expensive price of BYD’s new energy car is 149,900-204,900 yuan, and the Han EV with a higher positioning level should not have too much intersection with Qin PRO EV. Tang EV, a new energy /SUV model, is the flagship of BYD’s new energy products. The price range of 304,900-384,900 yuan has caused many consumers to "stay at a respectful distance from others" and its sales volume is not as good as that of the models with slightly lower brand positioning. In view of the many new technologies carried by Han EV, it is not easy to control the price within the range of Tang EV. Beyond the price range of Tang EV, it is undoubtedly touching the "bottom line" of consumers’ prices, which is the same as that of Tang EV and new energy cars/SUVs.
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Byd Han EV steering wheel
    For the market, BYD Han EV has better brand value and technology accumulation than Tucki P7, which is located close to the market. In the field of new energy vehicles, in the face of the 300,000-yuan unavoidable rival Tesla Model 3, BYD Han EV is also very likely to sell at a higher price than Model 3, especially in the state that the price of Model 3 has been repeatedly lowered due to policy adjustment. BYD Han EV with a higher product positioning will bring consumers a very difficult multiple-choice question. Whether it is the positioning of the product itself or the high cost load that is inevitable when new technologies are used in advance, BYD Han EV is hardly a product that will be "really fragrant" at first glance, but at least it is definitely a "penny for money" product. After all, the first mass production of new technologies requires certain cost digestion.
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Byd Han EV interior design
    Since the range of pricing is generally delineated, another question follows. Does BYD Han EV furniture have the "value" of supporting high prices? From a technical point of view, BYD Han EV is not afraid of any rivals. Under the premise of technical confidence, Han EV’s "high price" is emboldened. With the development and progress of independent brands, after completing the original accumulation, brand upward has become a new goal pursued by mature independent brands, and consumers’ acceptance and recognition of independent brand products with gradually higher positioning and slowly rising prices are also improving simultaneously. From the market environment, BYD Han EV will not fall into the situation of "reversing consumers’ cognition by itself", but obviously it will not be easy to achieve its goal.
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Byd Han EV air conditioning air outlet and sound
    In a word, the pricing of BYD Han EV may become one of the key factors to determine the sales volume, but with the mass production and subsequent gradual decentralization of new technologies, Han EV will provide a strong boost for BYD to achieve brand promotion in the new energy field and become one of the "anchor" products of the brand in the new energy field. (Source: Official Photo courtesy of: Huang Yi)
[Observer Network auto channel Report] With the release of Song Max and a new generation of Tang, BYD’s brand-new Dragon Face design has been recognized by many netizens. In the future, BYD will popularize this brand-new design concept on more models, such as a new generation of BYD Qin. A few days ago, some media exposed a group of BYD’s new generation Qin plug-in hybrid models. Compared with the previous generation of Qin, the new car can be described as "reborn", and the exterior and interior are completely innovated. According to the trailer, the acceleration time of the new generation Qin 0-100km/h is still 5.9 seconds, and the new car will be launched at the Beijing Auto Show which opened in April.
Like the new generation of Tang dynasty, the new generation of Qin dynasty has replaced the family-style front face of Dragon Face, and the new-style LED headlights with large-size hexagonal air intake grille look full of gas fields, which is more in line with mainstream aesthetics. On the side of the car body, the lines of the new generation Qin are also more concise, and the C-pillar presents a shape similar to a slip back. In the rear part, you can see a brand-new penetrating taillight, which is not as grandiose as the previous generation Qin, and with the chrome trim in the center, it is more textured as a whole.
It is reported that the new generation Qin Changkuan has a height of 4765/1837/1495mm and a wheelbase of 2718 mm. In terms of power, it is equipped with a plug-in hybrid system consisting of a 1.5T engine and a motor, and the battery is also replaced by a lithium battery. The acceleration time of 0-100km/h is 5.9 seconds.
In addition, the previously exposed interior spy photos show that, like the new generation of Tang, the new generation of Qin will also be equipped with a large-size central control touch screen (supporting 90-degree rotation), and at the same time equipped with a brand-new multi-function steering wheel and full LCD instrument, which has improved technology and grade sense.
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In September, 2023, Huawei quietly released the Mate 60 series mobile phones. As it was equipped with a brand-new self-developed Kirin 9000s processor, this series of mobile phones, once it came out, triggered a buying craze in the consumer market. Presumably, many small partners are curious about when Huawei P70 series mobile phones will come out.
Recently, the well-known digital blogger "the factory director is Guan Xue" broke the news that Huawei P70 series is expected to be released at the end of the first quarter of 2024, equipped with the Kirin 9000s processor with the same model of Mate 60 series mobile phone. "This generation of P70 series is said to have surprises in gameplay, and the photos of P60 series are amazing enough. It is estimated that the new gameplay of P70 series will come again!"
It is understood that on March 23, 2023, Huawei released a brand-new Huawei P60 series mobile phone, which is inspired by "natural beauty" and provides four colors: rococo white, emerald green, feather sand purple and feather sand black. In terms of performance, Huawei P60 is equipped with Qualcomm Snapdragon 8+4G processor, pre-installed with HarmonyOS 3.1 operating system, 1.07 billion colors on the screen, 4,815 mAh battery, and two-way Beidou satellite message and Linxi communication.
On May 30th, the TIGGO Tiggo 9, which was built by Chery Automobile, was officially launched globally, and five models were launched, including the leading version, the deluxe version, the distinguished version, the ultimate version and the flagship version. The official guide price was 152,900-203,900 yuan. Specially launched six surprises for car buyers, bringing users a new value experience of buying, using and raising without worry.
Enjoy the financial gift: the financial discount is as high as 8000 yuan. Enjoy the down payment ceremony: pay 2000 yuan, and deduct 9000 yuan from the car purchase. Enjoy the replacement ceremony: the replacement subsidy is 19,000 yuan (this product/other products are shared). Enjoy the warranty ceremony: the first owner has a lifetime warranty for the whole vehicle (non-operating owner). Enjoy the flow ceremony: the first car owner has 5 years of free entertainment flow (unlimited flow)+free basic flow for life. Enjoy the peace of mind: lifetime free road rescue+exclusive lifetime vehicle FOTA upgrade.
As the first mass-produced model of Chery Automobile’s high-end intelligent manufacturing platform-Mars architecture-super hybrid platform, TIGGO 9 is positioned as "super comfortable flagship SUV with magnetic levitation", with "9 leapfrog comforts +3 flagship qualities", and is committed to building a comfortable ceiling of 200,000-class SUV, breaking the value prejudice of joint venture brands to China users and reshaping the value definition of flagship products by independent brands.
At the press conference, Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd. delivered the opening speech: "Dancing with the world and resonating with users around the world is an important concept of Chery’s sustainable development. TIGGO Tiggo 9, born in the world, integrates global user needs, global leading technical strength and global five-star safety standards. It will become a highlight moment for the development of Tiggo brand and an important node for Chery to start a new global journey in the new era. It will also lead the development trend and direction of global urban SUVs. "
Focusing on the flagship comfort of TIGGO TIGGO 9, Dr. Gao Xinhua, Executive Deputy General Manager of Chery Automobile Co., Ltd. and CTO of Chery Automobile Engineering Technology R&D Institute, made a comprehensive interpretation: "Tiggo Tiggo 9 announced that it has entered the 200,000-level market, facing the cruel market competition of joint venture brands with extreme driving comfort and high-end driving quality, bringing a comfortable experience beyond expectations to the whole family and leading the China brand upward with product value."
Liu Ye, the new "film emperor", helped to support the new car and went to the distance with the users in both directions.
TIGGO Tiggo 9 image spokesperson Liu Ye came to the scene to support the new car and set off the audience. The reason why Liu Ye can "walk together" with TIGGO Tiggo 9 is the same frequency resonance of their persistent struggle and persistence in their dreams. As a powerful actor, Liu Ye insisted on innovation, self-challenge and Do not forget your initiative mind for more than 20 years. Just like Chery brand, he has been innovating independently for 26 years, insisting on building good cars and high-quality cars for the people with real "stupid" kung fu. As a masterpiece of Chery’s innovative wisdom, TIGGO Tiggo 9 is committed to providing every family in China with a comfortable experience beyond expectations, which is a better choice for users in the 200,000-class SUV market.
Only by resonating with users and going in both directions can we better highlight the value created by users. The first batch of TIGGO Tiggo 9 users were also invited to the event. Chery officially released the Angel Co-creation Plan & Public Welfare Fund. In the future, more than 100 social welfare activities such as helping students, farmers and children will be carried out with users to create exclusive public welfare seals, so as to practice the responsibility and responsibility of China automobile brand with practical actions.
Walk with users and walk with the times. Driven by China consumers and China science and technology, China-made and China-made brands are constantly on the rise, standing bravely at the forefront. At the event site, Yin Tongyue, Party Secretary and Chairman of Chery Holding Group, and Zhang Chaoyang, founder, chairman and CEO of Sohu, and doctor of physics, talked about Made in China, which proved that TIGGO Tiggo 9 flagship was comfortable. At the same time, Chairman Yin Tongyue, Zhang Chaoyang, Liu Ye and media person Shi Jing jointly launched the global test drive of "The World Car Made in China". In the future, Chery Automobile will display the strength of China automobile brand in Europe, the center of the world manufacturing industry, and let the world feel the charm and confidence of China automobile industry.
Create a comfortable ceiling of 200,000-class SUV with "9 leapfrog comforts +3 flagship qualities"
What is the flagship of SUV comfort? TIGGO Tiggo 9, with its "9 Great Leapfrogging Comfort +3 Great Flagship Qualities", brings travel experiences in different usage scenarios to users around the world, and "reduces the dimension" of the 200,000-class SUV market with subversive trend, leading the comfort of its peers by more than one generation, and fully satisfying the ultimate pursuit of comfort by users in China. As Li Xueyong, deputy general manager of Chery Automobile Co., Ltd. and general manager of Chery Automobile Marketing Company, said, "Tiggo 9 is a product that can deconstruct China users’ values of joint venture models, and it is also a brand-new product that redefines the value of flagship products and subverts the concept of making cars by independent brands. Let China users have the confidence to say’ no’ to high-priced and low-priced products! “
The three major driving comforts make TIGGO Tiggo 9 a comfortable new responsibility of China brand SUV, and it has the confidence to surpass luxury brands. Equipped with CDC "magnetic suspension", the posture of the vehicle body is adjusted in real time through five vehicle state monitoring sensors+four electromagnetic shock absorbers+one controller, so that the vehicle can be in a comfortable driving state at any time and achieve "super stability and comfort". Focusing on "comfortable handling", the new car is equipped with two power combinations: Kunpeng Power 400T+ Aisin 8AT or Kunpeng Power 400T+ Magna’s latest generation of 7DCT wet powershift, with a maximum power of 192kW, a peak torque of 400N.m and an acceleration of 8 seconds per 100 kilometers, which is called super power output at the same level. Coupled with the blessing of the full-scene intelligent four-wheel drive system, users can easily cope with various travel scenarios. On the aspect of "intelligent driving comfort", the new car is equipped with L2.9-class leading-edge intelligent assisted driving system, which realizes higher-level NOC Chery automatic navigation assisted driving and AVP autonomous parking service function, bringing users a smarter, more secure and more relaxed driving experience.
6 seats are comfortable, which helps TIGGO Tiggo 9 to have a comfortable experience like a luxury SUV. Equipped with 540 stereoscopic extrasensory air conditioning system, with up to 27 air outlets in the whole vehicle, users can feel cool and windless, and get rid of "either cold or hot" completely. In view of the comfort of space, the new car has a 4820mm long body and a 2820mm long wheelbase, and the utilization rate of interior space is better than that of the same class. Combined with the measures such as the optimization of road noise by products, it has created a super-large quiet space. There are also 0 gravity extrasensory co-pilot, 50-inch AR-HUD virtual reality head-up display, 24.6-inch extremely smart silky curved screen, SONY customized luxury audio, 256-color waterfall melody atmosphere lights, C-PURE Chery clean cubic green cockpit, intelligent fragrance system and other configurations, which bring users something to touch, look cool and sound from the dimensions of touch, vision, hearing and smell.
What surprises users is far more than "9 Great Leapfrog Comfort". TIGGO Tiggo 9 has created "3 Flagship Qualities" in terms of modeling, intelligence and safety. Thanks to the "soft light aesthetics" design language, the new car uses a smooth blade to carve the front face, the waterfall grille, the eye of the stars LED matrix headlights, the wave-breaking light and shadow body and other leading design elements, showing the agility and strength of "soft light". Equipped with iFLYTEK engine XTTS 3.0, intelligent voice interaction in the whole scene is realized. At the same time, eight intelligent scene modes, such as welcoming guests, waking up and caring for babies, are developed in combination with the actual car use scenes of users, which bring users more worry-free operation, more intelligent experience and more intimate care. At the same time, the new car is designed and developed according to the global five-star safety standards to create a flagship safety. The cage-type energy-absorbing safety car body structure design is adopted, and the proportion of high-strength steel is as high as 85%, which brings rock-solid protection. There is also a 360 embracing 10-airbag safety protection, and a unique "far-end airbag" of the same level is equipped between the main driver and the auxiliary driver, further reducing the secondary collision rate of the main driver and the auxiliary driver, and truly providing the safety of the whole chain for the safety of users!
Champion quality is loved all over the world, and entering the 200,000-class SUV market aims to become a new champion.
Technology Chery, global love! As one of the earliest global car companies in China, Chery Automobile has been the export champion of China passenger car brand for 20 consecutive years, becoming the "China business card" loved by users in more than 80 countries and regions around the world, and the leader in sailing. As the pioneer and forerunner of China brand SUV, the Tiggo series has accompanied countless people in China since its birth 18 years ago, and has also achieved the brilliant achievement of "300W+ for global users", becoming an indelible symbol made in China.
Empowered by the "Eta Ursae Majoris 2025" strategy, Chery Automobile focuses on the travel scenes and real needs of consumers in China and users around the world, and builds the "Tiggo Super Comfort Flagship SUV"-Tiggo 9, which will continue the champion gene of Tiggo series and enter the 200,000-class SUV market with flagship comfort quality, aiming to become the next new champion, win the favor and choice of more users around the world, and create the value of "always exceeding expectations and always having surprises".
Science and technology lead upward, and technology Chery is advanced. In the process of accelerating the transformation to a global technology company, Chery is constantly fighting for the high-quality life of global users and the brand value of China. As a brand-new flagship product made by Chery Automobile, TIGGO Tiggo 9 is bound to raise the comfort ceiling of 200,000-class SUV with the help of "9 leapfrog comforts +3 flagship qualities", break the value prejudice of joint-venture brands to China users, reshape the value definition of flagship products by independent brands, become the first choice of value in the current medium-sized SUV market, and empower Chery to accelerate the realization of "one in the world" for global automobiles, thus contributing to the strength of China automobile brands.