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In the automotive industry, there is a business strategy called "having more children makes it easier to fight."

At most, such as Volkswagen, which owns seven passenger car brands: Volkswagen, Skoda, Jetta, Audi, Porsche, Bentley and Lamborghini. Traditional car companies hope to achieve crowd refinement, expand price bands and increase premiums in this way.

One trivia is that the car company with the most passenger car brands in the world today is not Volkswagen, but Geely. There are eight brands under Geely, Geometry, Lynk & Co, Proton, Extreme Krypton, Lotus, Volvo and Polaris.

This imitation business strategy is the result of Geely’s capital transfer over the past ten years.

But in the generational transformation of vehicle electrification and intelligence, "having more children and fighting" no longer seems to be the only effective way to sign. Tesla and BYD both use a single brand to achieve their leading position in the new energy market.

In contrast, Geely will sell 329,000 new energy vehicles in 2022, a quarter of Tesla’s and a sixth of BYD’s.

Of course, only two years have passed since the outbreak of the new energy market, and the current sales data cannot anticipate the future of a car company. In fact, Geely still maintains a certain sales growth rate and technical reserves. But more general voices believe that Geely, which is good at capital operation, may be too slow.

In 2022, although Geely’s new energy vehicle sales increased by three times compared with the previous year, the penetration rate was still only 23%, lower than 27% of the industry market.

Even critics place the blame on the strategy of "having more children and fighting", arguing that Geely has too many brands to focus on, and has invested in many companies but cannot provide synergies for new energy products.

But the launch of the Galaxy series on February 23 meant that Geely did not concede to criticism.

Sell the car for a higher price

For Geely, the only drawback of new energy may be the failure to achieve leapfrog growth through asset acquisitions.

In the era of fuel vehicles, Geely achieved triple rewards in terms of brand, technology and finance through the acquisition of Volvo, such as the birth of Lynk & Co and the vast SEA architecture jointly developed with Volvo, which helped Geely smoothly move up the price band of fuel vehicles.

But the new energy market did not give Geely such an opportunity, so that after BYD completed its conquest of the new energy market, Geely could only follow suit, trying to ensure that it did not fall behind, rather than waiting for an opportunity to overtake.

In 2021, Geely’s bicycle price, which has been stable for many years, finally rose. By last year, it was close to the 100,000 mark. It seems that it is only a matter of time to break through. But in the same period, BYD has raised the price of bicycles to 190,000 by selling new energy vehicles.

The failure of the first Blue Geely operation was attributed to the immature external environment of historical timing and strategic conditions, but in fact Geely missed the best window for the development of new energy.

Wang Chuanfu has a point of view on new energy vehicles. He believes that the first half is electrification and the second half is intelligence. The new "two blue Geely action plans" proposed by Li Shufu in 2021 actually put the first and second halves together:

1. Mainly focus on energy-saving and new energy vehicles.

2. Develop pure electric smart vehicles and create a new brand of pure electric vehicles.

After that, Geely began to fundamentally change its new energy strategy.

First launched the polar krypton, into the high-end new energy market above 300,000, and then through the maple leaf transform rui blue set foot in the power exchange market, and tried to make geometry into a new energy brand, while in the technical route layout plug-in, oil and electricity, pure electricity, power exchange, extended range and so on.

And the geometric representation can be called a 180-degree transformation.

In 2020 and 2021, the total number of geometric sales was only 39,300, which is a typical high-drive low-go, and even half of them were digested by Geely’s internal travel platform and flowed to the online car-hailing market.

But in 2022, Geometry suddenly broke out, and the annual shipment reached 149,000 vehicles. Geometry A/C became the main sales force, and two new products were launched: the new G6 and M6 equipped with Hongmeng cockpit.

However, in 2023, geometric sales will decline rapidly, and even the monthly sales of the new G6 and M6 are only 50 units.

Looking at it now, the fatal injury of geometry is not the oil-to-electricity conversion that the outside world says. As a transitional technology, oil-to-electricity is indeed at a disadvantage in the face of pure electric architecture, but influenced by price and policy, rational consumption of oil-to-electricity is not useless, which can be seen from the hot sales of geometry A/C last year.

The real problem with geometry is the confusion of positioning, and further, Geely’s strategic swing in the new energy market.

In the price range of 39,900-189,800 yuan, Geometry has 6 products on sale, covering the market of minicars, small cars and compact SUVs. In fact, Geometry has also launched a small car EX3 Kung Fu cow before, but it was discontinued after only three months, and consumers are still protecting their rights.

For a pure electric brand that focuses on the mid-to-high-end market, such a product configuration cannot convince consumers to buy at a premium. And Geely’s strategic swing is also reflected in the arrangement of internal brands.

After the Galaxy, Geometry will be dominated by the sub-150,000 market, which is equivalent to putting a spell on the Geometry G6 and M6, which are either reduced in price or discontinued. If you look at the sales volume, it seems that Geely does not plan to sell too much.

The Galaxy series, which was rumored to have been finalized by Geely a month before its release, was rather hasty.

But relative to the geometry brand, the Galaxy series positioning is relatively clearer, the first new car 200,000 starting price basically locked down the possibility of price. The product is also a new technology, hybrid for Thor, pure electricity is based on the vast architecture, and geometry is simply the difference between the son and the son.

After completing the basic layout of the new energy market, what awaits Geely next is the market test.

Galaxy L7 has no surprises

In 2022, although Geely has made a breakthrough in the new energy market, the sales gap between BYD and Tesla is still relatively large, and accelerating the transformation has become a thing that Geely itself and the outside world are looking forward to.

To this end, Geely set a sales target of 1.65 million vehicles for the whole year, among which new energy should achieve double growth.

The good news is that in the price range of 20-300,000 yuan, there is still a large incremental space for new energy vehicle sales, and the penetration rate of independent brands is low. Geely is expected to usher in an increase in the share of new energy vehicles as a breakthrough point.

In addition, the emergence of the Galaxy series also has the opportunity to become a replacement brand for Geely’s existing customers in the mid-to-low-end market.

Such as Emgrand and Boyue flagship models with good market reputation, the original customers themselves have the demand for replacement and upgrading, and Geely has a new product line to meet the demand for consumption upgrading.

But the debut model of Geely Galaxy L7 on the 23rd did not offer many surprises.

Although Geely’s official statement is to use a new design language, the car blogger still gave this evaluation after the experience:

The profile photo of the Galaxy L7 cannot be said to have nothing to do with the Boyue L, only that it is exactly the same.

The size and wheelbase of the two models are also similar, and some netizens pointed out that the Galaxy L7 is the HiP version of the Boyue L, with a different interior.

The design style of the Galaxy L7 is still unknown, but what ultimately determines its success lies in more critical performance and technology, such as the power, intelligence, and safety that were highlighted at the launch.

These will take time to be validated by the market and consumers. The current question is: Why is the first model of the Galaxy series electric?

Even according to Geely’s official information, the main selling model in 2022 should be the electric hybrid L series. Although the pure electric E series will launch three products, the first product, E8, will not be delivered until the fourth quarter of this year.

The answer is not surprising, after all, Geely also lacks popular models in the hybrid market.

Several of Thor’s leading hybrids – the Starry L Thor Hi F, the Starry L Extended Range Electric Edition and the Emgrand L Hi-P – have fallen short of expectations, with the top-selling hybrid, the Lynk & Co 09 EM-P, selling just 1,119 units in December.

In comparison, BYD’s cumulative sales of plug-in hybrid models reached 946,000 last year, an increase of 246.7% year-on-year.

And, compared to the pure electric market, Geely has a better brand and technology accumulation in the hybrid market. There are also some voices speculating that Geely’s new energy strategy may need to change again.

On February 7 this year, Li Xiang mentioned on social media that BYD, Great Wall and Geely were using extended-range electric vehicles. However, the Geely Galaxy L7 had not been launched at that time, and Li Xiang’s basis should be last year’s Xingyue L extended-range electric version.

In fact, Geely’s recent marketing trend has begun to shift towards extended-range electric, eventually choosing the relatively new but vague definition of "electric hybrid".

And according to Geely, new energy vehicles are difficult to sell with fuel vehicles, which will also pose a great challenge to the sales team. Geely Automobile has reorganized its internal organizational structure and divided it into Jixing Division, Galaxy New Energy Division, and Geometry Pure Electric Brand Division, which focus on fuel vehicle sales.

In fact, Geely’s reform of channels began last year. However, after the launch of the Galaxy series, Geely made up its mind to solve the problem of price overlap and left-right interaction caused by the same store sales of fuel vehicles and new energy vehicles at the end point.

According to the data, Geely’s channel reform will be rolled out in March, and 300 + independent channels will cooperate when new products are launched in May/June.

Geely dare not take risks

For Geely, the new energy market may enter a price war era, which is not good news.

Although there has been a significant reduction in raw material costs, supply chain costs, and economies of scale, competitors’ business strategies may be encroaching on this part of the effort.

Geely’s pure electric models are now barely popular Geometry and Extreme Krypton. Geometry sold 149,000 vehicles last year, and Extreme Krypton delivered 72,000 vehicles throughout the year with a single model, Extreme Krypton 001. In January this year, Geometry and Extreme Krypton sold 5,825 and 3,116 vehicles respectively, accounting for 81.05% of Geely’s total sales of new energy vehicles.

Now that the Galaxy series is released, the fate of Geometry has been determined, mainly targeting the pure electric market below 150,000. Considering Geely’s overall gross profit level, Geometry is unlikely to wait for the vast structure of SEA, and the future will be based on low-cost small cars or mini cars.

This may be another reason why the first model of the Galaxy series is not purely electric.

In the pure electric market, 20-300,000 price range, Geely to face the opponent is BYD Han, Tesla Model 3. And in the hybrid market, with the Galaxy L7 is BYD Song PLUS DM-i.

This also indirectly shows that Geely’s second blue operation began to become cautious, starting with mature hybrids and then gradually attacking pure electricity.

Moreover, compared with the scale effect and vertical integration, Geely is still far behind the top in the new energy market. At the same time, the new energy market is expected to break away from explosive growth and return to normal this year, and the growth rate may drop below 30%, which means that the new energy players in the market are beginning to enter the "knockout stage" and fight to the death for share. This competition has already begun at the beginning of the year – Tesla’s price war.

On the other hand, Geely itself also has to consider the financial situation. In the first half of 2022, JK recorded 760 million loss, while Geely Automobile’s net profit was 1.55 billion yuan in the same period. If it invests in Galaxy series pure electric products on a large scale, the net profit will be further eroded.

Therefore, for Geely, choosing the plug-in hybrid Galaxy L7 as the first model is a relatively safe solution. But the bad news is that in the 15-300,000 pure electric market, Geely still has no ace.

epilogue

For the past 25 years, Geely has represented a survival model for China’s own automakers, relying on capital acquisitions to fuel sales growth.

Starting with the $1.80 billion acquisition of Volvo in 2010, Geely has now become a shareholder of world-class car companies such as Proton, Daimler, Lotus, and Aston Martin after 12 years. Some people say that "a history of Geely’s automobile development hides half of the history of capital mergers and acquisitions."

It is undeniable that capital operation has brought real money to Geely, both in terms of brand and technology. But at the same time, the survival rule of "borrowing chickens and laying eggs" is also engraved in Geely’s genes.

The consequence is that Geely lacks the will to self-innovate. When the entire industry is moving towards electrification and intelligence, Geely still cannot throw away the glory of the era of fuel vehicles and adheres to the concept of "coexistence of traditional cars and electric vehicles".

What follows is that the comparison between the two old and new independent brothers continues, and they also need to touch more stones and cross more rivers.

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??The Chinese film market continues to be hot, and there are new films every week in the summer. How to choose to watch movies? "China Film Report" and the China Film Critics Society launched the "Weekly Quick Review" section to taste hot new films as soon as possible. This week is the 29th week of 2016, with a total of 10 new films released, including the working day opening, the Jackie Chan action comedy with a box office of over 100 million on the first day, the global box office exceeding 200 million US dollars, the Japanese box office champion who has defended for three consecutive weeks, and the romance led by Guo Fucheng and Yang Zishan. All kinds of blockbusters gathered together to set off a small climax of summer movie viewing. This week’s Weekly Quick Review, we will invite experts to taste these four films with the highest ranking.

Beijing Film Academy Film Department Lecturer and Film Critic Ye Hang: "Jedi Escape" 60 points

??"Jedi Escape" is Jackie Chan’s return to action comedy after 4 years, and it is also Jackie Chan’s first summer film in 40 years. At present, the film is still on the top of the list with 35% of the film on the fourth day of release, and the box office has broken through 300 million. The film has been shot in many places, and the drama of wrestling, water rafting and mud war in the film has also made Jackie Chan over 60 suffer.

??For this film, Ye Hang, a well-known film critic and film school film lecturer, gave a passing score of 60. Ye Hang believes that this film is still a very Jackie Chan-style action comedy. The most outstanding advantage is that it can make full use of the space environment and props to create a sense of action and comedy. This is a continuation of Jackie Chan’s previous style, because whether it is his early kung fu comedy or the subsequent police and gangster films, this is his best skill.

??Ye Hang believes that there are three places where "Jedi Escape" deducts points. First, its story takes place in a very complex place, from Hong Kong and Macao to Russia, Mongolia, and then to the ethnic minority areas of the Chinese mainland. This is just a postcard-like landscape rather than a dramatic situation as a narrative organism. The movement of the film space does not exchange for the cliffhanger of time. Second, the whole film focuses on the design of the bridge but there will be more loopholes in the plot logic. Third, Renee Haring, as a well-known action-adventure film director in Hollywood in the 1990s, his style is almost overshadowed by Jackie Chan’s shadow in this film.

??Expert comments are sharp and pertinent. Ye Hang believes that overall, "Jedi Escape" is still a highly entertaining summer family movie. Judging from the current box office, "Jedi Escape" has brought new vitality to the summer season.

Director of the China Film Critics Association, Sairen: "Doraemon: The Birth of New Nobita in Japan" 56 points

??"Doraemon" could be said to be one of the most influential Japanese comics in China. It had been appearing in China for almost three decades and had a very large audience base. The animated film "Doraemon: The Birth of New Nobita in Japan" was released on July 22, but it was announced on July 14. It could be said that it was a summer airborne contestant. Its second-place ranking on the first day of release was enough to prove the status of this blue fat man in the hearts of fans.

Sai Ren, director of the China Film Critics Association, gave Doraemon: The Birth of New Nobita in Japan a score of 56. His affirmation of the film is that it is an animated film with a childlike innocence and can evoke collective memories after 70/80/90. However, it is this memory that makes him a little dissatisfied with the film. The cute boy Nobita, who never makes big mistakes and makes small mistakes, has become a pan-heroic character in the film, making the whole character a little empty. In addition, the interesting thing about the film is that it has a certain degree of popular science, and there will be some introductions to astronomy, geography, mathematics, and history.

??Expert comments are strict, and the audience is full of feelings. If you go to the theater to "return to innocence" with Doraemon, you will definitely be able to harvest your own touch.

Sha Dan, Program Planner and Curator of China Film Archive: "Before Dawn" 70 points

??There was not much publicity, and there were not many films. On July 22, "Before Dawn" came so quietly. For this first feature film starring Guo Fucheng, Yang Zishan, and directed by Wu Zhongtian, the film critic Sha Dan scored 70 points. Sha Dan believes that the narrative theme of the film is basically completed overnight, and the whole story is connected with many retrospective time and space, making it very difficult to create and shoot. And Guo Fucheng’s image-building of the down-and-out son in the film can be said to be very easy, and Sha Dan praised Guo Fucheng as the best actor among the four kings. The performance of the entire city landscape in "Before Dawn" has also been affirmed by the film critics. The film uses the so-called expressionist lighting to combine the feeling of the whole city with the inner performance of the characters. In addition, in the movie, there are a lot of messages of the shadow culture, especially the combination of Fellini’s and the characters’ relationships in the movie, and you can also find some shadows like this. Shadan believes that if the emotional relationships between some characters in this movie are not so highly skilled, it may be more moving.

Zhong Dafeng, Vice President of the China Film Critics Association and Professor of Beijing Film Academy: "The Return of Mount Tai: A Dangerous Jungle" 70 points

??Tarzan returns to the jungle and fights for love. Experts gave the Hollywood blockbuster "Tarzan Returns: Dangerous Battle in the Jungle" a score of 70. The superheroes born in 1912 came to 2016, no longer returning from primitive society to human society, but a reverse thinking. Although the whole clue is a bit new, the whole is still a little old-fashioned, especially this kind of heroic story, which is basically the same in all "Tarzan" movies. Zhong Dafeng, vice president of the China Film Critics Association and a professor at the Beijing Film Academy, believes that the most worthwhile thing to watch in this film is its audio-visual image. The forests, grasslands, animals, and the relationship between people and animals in the film created by computers have a strong visual impact. In addition, this film also adds some other visual styles, such as the more beautiful love scenes and imaginary scenes, which add color to the film.

??Weekly Quick Review, Sharp Review. How about it, after reading the expert reviews, do you already have a movie viewing plan for this week? Lock in "China Film Report" every Saturday and continue to pay attention to "Weekly Quick Review"!

On May 20, Wanda Group’s official website released an official statement: The news of Wanda’s large-scale layoffs on the Internet is untrue.

Although the rumors have been cleared up, Wanda’s lack of money and its status as an old man have once again attracted attention from the outside world.

On April 13 this year, Wanda Real Estate underwent an industrial and commercial change, and the legal representative was changed from Zhang Lin to Huang Guobin.

According to the China Execution Information Open Network, on April 20, Wanda Real Estate was twice listed by the court as a dishonest person to be executed, and was forced to execute 841 million yuan and 246 million yuan respectively, totaling 1.087 billion yuan.

On April 4 this year, due to the application of the applicant China Fuxing Co., Ltd., the court officially filed a case, mainly because Wanda Real Estate failed to perform the payment obligations determined by the effective legal documents within the period specified in the notice in the domestic arbitration award case. Subsequently, Wanda Real Estate, Heyuan Fuxin Construction Co., Ltd., and Heyuan Yuhai Real Estate Development Co., Ltd. became the executors.

On April 20, the above-mentioned three companies became dishonest and were restricted from high consumption. The specific circumstances were all "having the ability to perform and refusing to perform the obligations confirmed by effective legal documents."

In addition to the three companies, Zhang Lin, the original legal representative of Wanda Real Estate, was also restricted from high consumption, that is, when taking transportation, he could not choose aircraft, train soft sleeper, steamer second class or above, and could not make high consumption in hotels, hotels, nightclubs, golf courses and other places above the star rating.

According to the data, Zhang Lin is a "veteran" of Wanda Group. He joined Wanda Group in March 2000 and has served as the president of Wanda Culture Group, the vice president of Wanda Group, and the CFO of Wanda Group. He also served as the director and general manager of Wanda Real Estate.

In June 2022, Zhang Lin served as the chairperson of Wanda Real Estate. In April 2023, Wanda Real Estate underwent industrial and commercial changes, and the legal representative was changed from Zhang Lin to Huang Guobin.

According to the Tianyancha APP information, Wanda Real Estate has become "Lao Lai" this time, and the real estate project planted in Heyuan, Guangdong has been sued by its former partners.

In addition to Wanda Real Estate, which was listed as the person subject to execution by the court, there were also Heyuan Yuhai Real Estate Development Co., Ltd. and Heyuan Fuxin Construction Co., Ltd. Among them, Heyuan Yuhai Real Estate Development Co., Ltd. was a 100% owned subsidiary of Wanda Real Estate, while Heyuan Fuxin Construction Co., Ltd. was Heyuan Yuhai Real Estate Development Co., Ltd. and Zhonghua Fuxing Co., Ltd. held 90% and 10% respectively. This time, Wanda Real Estate was sued by Zhonghua Fuxing Co., Ltd.

On May 16, some media publicly reported that Wanda Group was negotiating with domestic banks to try to extend the maturity of some project loans of Wanda Real Estate. It currently wants to postpone the repayment of the principal of the loan due this year, but the interest payment is not postponed and is still willing to pay the interest.

The situation of delayed loan repayment reflects the debt pressure Wanda is currently facing. DM check debt pass data shows that only one domestic bond, Wanda Group and the same actual controller to be repaid during the year will reach 4.163 billion yuan, and the interest to be repaid is about 714 million yuan.

Jing Shi Law Firm lawyer Zhai Yalong believes that the extension of the principal, but the repayment of interest belongs to the loan extension, generally refers to the borrower’s cash flow problems, can not repay the loan principal on time, can not perform the loan contract, which is a breach of contract; there are also some loan extensions that change the loan period after negotiation between the two parties before the loan expires, and other conditions remain unchanged. This is a normal business conduct, not a breach of contract.

According to previous reports, recently, Wanda Group and some major creditor banks of the Industrial and Commercial Bank of China and other groups began to discuss the renewal of loans without repayment, but it is only an initial negotiation, and no specific plan has been formed yet.

A person familiar with the bank’s credit business said that just "deferring the principal but repaying the interest" itself is a change in the loan contract, and it is very difficult to obtain the consent of the bank in practice. But if it is "renewal of loans without repayment of principal", this practice is still more common in practice.

He explained that "renewal of loans without principal repayment" usually applies to loan customers applying to the bank for renewal of loans before the loan expires, and the bank conducts loan investigation and review according to the requirements of new loans in advance. If the bank agrees to renew the loan, it will sign a new loan contract with the loan customer before the original loan expires, and settle the original loan through new loans, allowing the customer to continue to use the loan funds. In form, it is equivalent to "deferring the repayment of the principal but repaying the interest."

A person from the Financial Institutions Group with a background in central enterprises said that the bank is definitely unwilling to agree to the request for a loan extension, but there is no way. If it does not agree, it will definitely lead the situation to a more unfavorable situation for itself. But for companies that have done this, even if the loan is successfully postponed, its credit will be reduced, which will affect its subsequent issuance of bonds.

"We have encountered a similar situation before. Some developers have delayed loan repayment. Although the deadline for loan repayment has not yet been reached, for the sake of safety, within our company, this behavior has been regarded as a material breach of contract and losses have been included in the statement," he said.

Recently, the entertainment industry has once again set off a heated debate, and this time the protagonists are two male actors who have attracted much attention – Ming Dao and Ethan Ruan. The cause of the incident originated from a post on the social platform of Ming Dao, who humorously and frankly responded to the question that he looked similar to Ruan Jingtian, triggering a heated discussion and ridicule among netizens.

On a clear afternoon, Ming Dao was leisurely browsing through various social media platforms when suddenly a comment about his resemblance to Ruan Jingtian caught his attention. The comment was accompanied by a photo of the two of them, and at first glance there were indeed some similarities. Ming Dao couldn’t help but fall into deep thought. He had also carefully compared the photos of the two of them, but each time he came to the conclusion: "We don’t look alike." However, this time after he looked closely again, he felt more and more that there were similarities. This wonderful fate made Ming Dao dumbfounded, and he decided to respond to this interesting comment.

So Ming Dao published a long article on social media, humorously and frankly responding to the question of his resemblance to Ethan Ruan’s appearance. He said: "I have also carefully compared our photos. At first glance, it is indeed not very similar, but after careful observation, I feel more and more similar. Maybe this is fate!" He also joked: "Maybe we are really brothers who have been separated for many years!"

As soon as this post was sent out, it immediately triggered a heated discussion and ridicule among netizens. Some netizens left a message: "You are all men in Chen Qiaoen’s play, and it is normal to look like them." This ridicule immediately resonated with more netizens, and everyone recalled the classic dramas starring Chen Qiaoen. Ming Dao and Ruan Jingtian have both played important roles in it, and they have a deep cooperation with Chen Qiaoen. Now that the topic of similar looks between the two has been brought up again, netizens can’t help but sigh: it turns out that the two not only look similar in reality, but also are Chen Qiaoen’s "men in the play" in the play. Such a fate really makes people laugh and cry.

Ming Dao also showed his humorous and candid side to the ridicule and comments from netizens. "Thank you for your compliments," he said. "In fact, I have always found Ethan to be a very attractive actor. Although we look a bit similar, each person’s personality and acting style are unique. I hope you can pay more attention to our works and performances, not just our appearance."

In addition to responding to similar-looking questions, Ming Dao also revealed his current work status. He said: "I have been working abroad recently. I heard that Ruan Jingtian’s new film is doing very well, but due to work reasons, I can’t watch it in time. I am very sorry. However, I will go to see his film as soon as I return to China to cheer him on." Ming Dao’s remarks not only show his support and encouragement for his friend Ruan Jingtian, but also make netizens look forward to the future cooperation between the two.

Mr. Ruan, meanwhile, thanked Mr. Ming for his response. "I also think we look a bit similar," he said in an interview. "Maybe it’s a wonderful fate. Ming Dao is a very good actor, and his acting style and character development have always been a model for me to learn from. I am very happy to be friends with him and look forward to more opportunities to work together in the future."

As the topic continued to ferment, more and more netizens began to participate in this heated discussion. Someone joked: "It seems that we can no longer distinguish between Ming Dao and Ruan Jingtian in the future, and can only collectively call them’Ming Ruan Shuangxing ‘!" Others joked: "Chen Qiaoen is trying to gather the rhythm of’Ming Ruan Shuangxing’, no wonder her audience ratings have always been so high!" These jokes and comments not only showed the enthusiasm and interest of netizens in this topic, but also deepened the friendship between Ming Dao and Ruan Jingtian.

In addition to the buzz online, Ming Dao and Ethan Ruan’s management team also responded positively to the topic. They said: "Both actors are very talented and charismatic actors, and their similarities may be a kind of fate, but more importantly, their unique acting styles and personalities. We hope that everyone can pay more attention to their works and performances, not just their appearance."

As the topic continued to heat up, Ming Dao and Ruan Jingtian also began to tease and interact with each other in public. At an event, the two appeared on the same stage, and Ming Dao laughed: "It seems that we are really brothers, and we have to attend the event together!" Ruan Jingtian responded: "Yes, we are’Ming Ruan Double Star ‘, how can we be separated?" The humorous interaction between the two made the audience laugh and drew a happy end to the hot discussion.

In short, the topic of Mingdao’s resemblance to Ruan Jingtian has aroused heated discussions and ridicule among netizens. The two are not only men in Chen Qiaoen’s play, but also show a deep friendship and tacit understanding in reality. Such fate and friendship make people sigh: in this world full of changes and challenges, it is really a very lucky and beautiful thing to have such a special fate and sincere friendship.

As the heated discussion subsided, Ming Dao and Ethan continued to devote themselves to their respective work. Ming Dao’s work abroad went smoothly. He not only showed professional accomplishment and dedication on the shooting scene, but also established a good cooperative relationship with the local staff and actors. He used his strength and charm to conquer more audiences and fans, and became a high-profile figure in the entertainment industry.

Ming Dao’s response not only showed his humorous and candid side, but also gave netizens a deeper understanding of the deep friendship between him and Ethan Ruan. Not only did the two have a wonderful cooperation in the play, but they also became good friends who talked about everything in reality. Such a friendship makes people can’t help but sigh: in the competitive and changing world of the entertainment industry, it is a very rare thing to have such a sincere friendship.

For Ming Dao and Ruan Jingtian, the heated discussion of similar looks has undoubtedly brought them more attention and topics. I believe that in the days to come, they will continue to use their strength and charm to conquer more audiences and fans, and become a beautiful scenery in the entertainment industry.

In short, the topic that Ming Dao and Ruan Jingtian look alike has aroused heated discussions and ridicule among netizens. Both of them are not only men in Chen Qiaoen’s play, but also show a deep friendship and tacit understanding in reality. Such fate and friendship make people sigh: in this world full of changes and challenges, it is a very lucky and beautiful thing to have such a special fate and sincere friendship. We look forward to the two of them continuing to bring us more exciting works and performances in the days to come, becoming the focus of attention in the entertainment industry.

Responsible editor:

　　The director of cultural tourism parachuted to promote local tourism, the lady in Hanfu went on a outing to enjoy flowers, and Guizhou Tourism Investment and Guangzhou Tour started the "Spring Photography from the River Hot Sale Month"… With the restart of cultural tourism in various places, people went outdoors to embrace the warm spring sun. Photo provided by respondents

　　The directors of cultural and tourism in various places have taken short videos to promote their hometowns "without doing their jobs", "scrolling" from behind the scenes to the front of the stage, and some have been pushed into hot searches by netizens. According to Douyin data, the discussions on various topics led by the directors of cultural and tourism have been broadcast more than 426 million times, praised more than 6.60 million, and commented and shared in millions. Many netizens laughed: "I don’t have any talents now, I really can’t be the director of cultural and tourism."

　　Nowadays, more people are looking forward to taking cultural tourism consumption services as an opportunity to promote a comprehensive recovery in domestic consumer demand.

　　The cultural tourism industry has had a good start this year

　　The "knight" who has crossed the millennium galloped on his horse, transformed into an "astronaut" to shoot sci-fi blockbusters, sang rap (rap music) in a national dress at minus 20 degrees Celsius, and shuttled through mysterious places on a raft in ancient costumes… The cultural and tourism directors of various places "Sailong won the brocade", and the promotion of Guangdong was also constantly bright. Jiangmen Heshan City Cultural Tourism Bureau Director Xie Wen Qingliang out of the Wing Chun, Jiangmen Pengjiang District Cultural Tourism and Sports Bureau Deputy Director Zhu Wanji in the "hurricane" shooting clock in the interpretation of Hong Kong style, national style, Cantonese opera style, Qingyuan Lianzhou City Cultural Tourism and Sports Bureau Deputy Director Deng Jinmeido scene conversion promotion Lianzhou underground river, Meizhou Cultural Tourism Bureau Deputy Director Li Junpei incarnated as a Han opera student to show the Hakka house, Yunfu City Cultural Tourism and Sports Bureau Director Huang Xiaojian to attract tourists to spell "new heights", jumping from 4000 meters high altitude and the camera, let more people know Luoding’s skydiving base.

　　With profound historical and cultural heritage and rich and colorful natural resources, local cultural and tourism resources have ushered in a good start this year, from "those who are raised in the boudoir do not know" to "no one in the world does not know the king". Behind the "fighting skills" of cultural and tourism directors in various places, the bright recovery data of cultural and tourism in various places has soared. Since the beginning of this year, the tourism market in various places has been heating up, and cultural tourism has been favored by people. New projects, new products and new business formats have been launched in various places, opening up new paths for the development of cultural and tourism, and promoting the recovery and upgrading of cultural and tourism consumption.

　　According to the data center of the Ministry of Culture and Tourism, during the Spring Festival holiday this year, the number of domestic tourism trips 308 million across the country, an increase of 23.1% year-on-year. The domestic tourism revenue was 375.843 billion yuan, an increase of 30% year-on-year, and the national cultural and tourism market was generally safe, stable and orderly. During the Qingming holiday this year, the consumption demand for domestic long-term tours and outbound tours increased significantly. At the same time, the "May Day Tourism Market Trend Report" released by Guangluo shows that the recovery of various sectors of the tourism market is obvious, and the supply and demand relationship of tourism resources is tight, and prices are "rising".

　　Industry insiders pointed out that at present, it has become a trend for cultural tourism directors to endorse their hometowns. How to not follow the trend and turn "traffic" into "retention" for local physical merchants, so that the cultural tourism industry can truly become a "catalyst" for local consumption and a "booster" for the real economy, is the key.

　　If you want traffic, you need "retention".

　　Taking Yunfu, Guangdong as an example, Huang Xiaojian’s short video of less than 100 seconds has caused the popularity of "Yunfu Tour" to soar, and the number of travel inquiries and hotel orders has both increased. Meituan data shows that in the last month, the overall travel orders in Yunfu, Guangdong have increased by 51.1% compared with last year. Since 2023, on Meituan and Dianping, the search volume related to "Yunfu" has increased by 56% year-on-year, and the search volume of "Skydiving Holy Land" Luoding has increased by 75.6% year-on-year, and the number of relevant notes shared by users has also increased by 40%.

　　"Please don’t pay so much attention to me, I’m not a big Internet celebrity." Huang Xiaojian admitted that standing up is an attitude. It is a trend for the director of cultural tourism to "go out of the circle", and if you don’t seize the trend, you will be forgotten. In his view, it is his duty as the director of cultural tourism to promote Yunfu Cultural Tourism, but the purpose is to let more people pay attention to Yunfu and come to this ancient and young treasure place in person. He believes that to seize the trend, but not to follow the flow, to traffic, but also to "keep the amount".

　　Yunfu is a prefecture-level city under the jurisdiction of Guangdong Province. It is 140 kilometers away from Guangzhou and only takes an hour and a half to travel. It has successfully integrated into the "1-hour rail transit circle" in the Pearl River Delta and the "2-hour self-driving tourism circle" in the Greater Bay Area. But before, for many people, Yunfu’s "psychological distance" has always been very long. "It is very troublesome to go there, and there is nothing special in my impression."

　　Now, under Huang Xiaojian’s "recommendation", many tourists have discovered many niche scenic spots in Yunfu. The reporter noticed that most of these scenic spots are concentrated in the surrounding counties of Yunfu. Huang Xiaojian’s wave of "attracting tourists into the cloud" not only added fire to the local tourism industry, but also provided new opportunities for the development of Yunfu County.

　　"We are mainly improving our own capabilities," Huang Xiaojian said, to develop together with the urban agglomeration in the Guangdong-Hong Kong-Macao Greater Bay Area.

　　Meituan data shows that in the past month, Guangdong Yunfu’s overall tourism orders increased by 51.1% year-on-year, and Guangzhou, Foshan, Zhaoqing, Shenzhen, and Jiangmen were the top five source cities. Among them, ticket orders for scenic spots increased by 74.5% year-on-year, hotel orders increased by 47.8% year-on-year, and air and train ticket orders increased by 89.8% year-on-year. Since the beginning of this year, the number of searches for "Luoding" on the platform has increased by 75.6% year-on-year, of which young people born in the 1990s accounted for more than 50%. "Luoding Skydiving Base" has become the most searched related keyword. In addition, the number of Dianping notes related to "Luoding" also increased by 40% year-on-year.

　　The reporter visited and found that a series of new and old business forms of entities in the surrounding counties of Yunfu have really tasted the sweetness of the "long-term enthusiasm of the Cultural and Tourism Bureau". According to the data of Yunfu Municipal Cultural and Tourism Bureau, from January to March 2023, Yunfu City received 2.9627 million tourists, an increase of 49.74% year-on-year. Among them, overnight tours received 1.2838 million tourists, an increase of 49.02% year-on-year; tourism revenue was 2.2390569 billion yuan, an increase of 53.05% year-on-year. The "out of the circle" of the director of cultural and tourism further enhanced the popularity and goodwill of Yunfu’s cultural and tourism industry. Driven by traffic counting, other consumption in popular destinations such as Luoding and Yunan has also risen, and stores including "coffee shops" and "chain convenience stores" have also ushered in new "retention", which further facilitates the lives of local residents and optimizes the travel experience of tourists.

　　City image "out of the circle" is the purpose

　　Epidemic three years, the tourism industry suffered heavy losses. A number of leading tourism companies disclosed in their 2022 annual reports that listed travel companies turned from profits to losses, and less than 10 companies achieved profits, and their net profit shrank significantly. According to statistics, the total revenue of 8 listed hotel companies in the first half of 2020 was 9.464 billion yuan, a decrease of 9.173 billion yuan from 18.637 billion yuan in the same period in 2019, and the total net profit was -960 million yuan, a decrease of 2.111 billion yuan from 1.151 billion yuan in the same period in 2019. That year, some scenic spots announced reorganization and bankruptcy, closed down auctions, a large number of small travel agencies cancelled, and large travel agencies suspended the core profit sector of outbound travel business.

　　"Without mobility, there is no tourism." Professor Bao Jigang, deputy director of the Department of Economics and Management at Sun Yat-sen University, pointed out that the tourism industry has been greatly affected in the past three years. According to the calculation of the Ministry of Culture and Tourism, in 2020, the number of domestic tourists during the "Eleven" Golden Week was 637 million, and the domestic tourism income was 466.56 billion yuan. In 2019, the two data were 782 million and 650 billion yuan respectively. How to improve the popularity of tourism and leverage tourism consumption has become a major event and important task for the local cultural and tourism sector.

　　In November 2020, the Tibetan boy Ding Zhen unexpectedly became popular as a "top stream", and then quickly became the tourism ambassador of Litang County, Ganzi Tibetan Autonomous Prefecture, Sichuan Province. In April 2021, Liu Hong, director of the Ganzi Prefecture Cultural and Tourism Bureau, accidentally became popular for helping Ding Zhen "block fans", and the number of tourists in Ganzi Prefecture also increased, even exceeding the level of the same period in 2019. Since the beginning of this year, the popularity of tourism in Suizhou, Ganzi Prefecture, Zhaosu County and other places has continued to rise, and the effect of the director "bringing goods" is comparable to that of the head live streaming host.

　　"As long as you are willing to stand out and promote the director of your hometown, no matter what, you are worthy of praise," said Xie Wei, the director of the Cultural Tourism Bureau of Suizhou City in Hubei Province, who "stepped out of the circle" as a knight. Although there are more "rolled" directors, they are not the majority, and there is still a lot of room for publicity in the cultural tourism market in the future.

　　At a recent conference on culture and tourism in Guangdong Province, Li Bin, party secretary and director of the Guangdong Provincial Department of Culture and Tourism, said that the directors of cultural tourism in Sichuan, Hubei, Xinjiang and other places have appeared on the scene to endorse local cultural tourism, which has become a vivid example. These good experiences and practices are worth learning from. "Good experiences and methods are actually the ability to tell good cultural and tourism stories."

　　"The director’out of the circle ‘is not the goal, but the city’s image’out of the circle’ is the goal." Xiong Xiaojie, chairperson and chief consultant of Times Cultural Tourism, pointed out that the appearance of the cultural tourism director is a kind of progress worthy of encouragement. The cultural tourism director needs to create his own exclusive content according to the brand positioning, market positioning and product positioning of the cultural tourism in various places. He also needs to mobilize the whole society to participate in the promotion of the cultural tourism brand, encourage the local people to explore the advantages and characteristics of his hometown, and achieve the effect of "full marketing".

　　China Youth Daily · China Youth Network reporter, Lin Jie Source: China Youth Daily

The love life of Ethan Ruan, the former stud star, has always been in the spotlight. His love affair with Liu Pinyan and his eight-year relationship with Xu Weiyuan have attracted widespread attention. However, there are many controversies and untold stories in these relationships.

In recent years, there have been fewer and fewer opportunities for Ethan Ruan’s work to be screened in China. After the broadcast of his work "Heartbeat on the Bite of the Tongue", the reputation has been declining all the time, and the reviews on Douban are all bad. Audience reviews of the show can be summed up as: the cliché Mary Su drama. In this drama, Ethan Ruan also has a fierce love affair with the actress.

During the filming of "A Bite of My Tongue," people familiar with the matter broke the news that Ethan was in love with Song Zuer, who was 16 years younger than him. However, as soon as the news broke, Ethan Ruan and Song Zuer’s team immediately denied it. However, this did not stop the media from continuing to dig into their romance. Soon after, Ethan Ruan was photographed going to Hengdian alone to visit Song Zuer, and the relationship between the two seemed to be closer.

However, this relationship did not last long. In July 2022, Ruan Jingtian’s new girlfriend was exposed, and it was suspected that Song Zuer’s best friend broke up with Ruan Jingtian to the Taiwanese media. The specific reason is unknown.

Mr. Nguyen’s love life has been contentious. He broke up with his girlfriend, Yvonne, forcibly for his career and demanded that she abort her pregnant child. Although Mr. Nguyen has denied this, the woman has provided no substantive evidence. In addition, he also fell in love with a female agent, Xiao Ren, but eventually broke up and injured Xiao Ren. In his relationship with Liu Pinyan, Liu Pinyan was only 17 years old and was still a minor.

Overall, Ethan’s love life is full of twists and turns and challenges. His love story has attracted a lot of attention, but also caused a lot of controversy. In the days to come, we expect him to bring more excellent works, and we also hope that he can have a good ending in terms of relationship.

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1905 movie network news　The film will be released nationwide on October 22. In the film, he plays the prodigal son Qiao Qiqiao, who lingers among different women and enjoys it. As the widely recognized "scum", Qiao Qiqiao is a pitiful person in Peng Yuyan’s understanding. "He grew up without the love of his parents and lacked identity, which slowly created the later results. When I took the background of Qiao Qiqiao to understand his behavior, everything became rationalized." Peng Yuyan said that the process of playing Qiao Qiqiao was also a process of self-examination. "In the process of interpreting this character, I found that there is an amazing connection between us. I can confidently feel that he is not a scum when I play Qiao Qiqiao, so this role is established. "

Hateful people also have pity, Peng Yuyan: See yourself in Qiao Qiqiao

As the thirteenth young master of the Qiao family, his father has a group of wives and concubines, and his mother is from Portugal, not a regular family and left early. His concubine and mixed-race status make him lack identity in various groups, and his lack of parental love also makes him sensitive and inferior since childhood. "What Qiao Qiqiao did was largely due to his childhood experience," Peng said. "He lacked fatherly love and subconsciously wanted to attract his father’s attention, so he did something out of the ordinary. Only then would his father pay attention to him and educate him. Only in this way could he feel that my father still has a son in his heart."

During the filming of "Incense of the First Furnace," Peng Yuyan formed a kind of contrast with Qiao Qiqiao, and he also had a different understanding of himself through Qiao Qiqiao’s life. "My childhood was a bit like Qiao Qiqiao. I was also a single parent and lacked the love of my father, but what was different about me was that my mother gave me a lot of love, and the love of my grandmother and sister, so I respected women from a young age. This is what makes me different from Qiao Qiqiao. His mother left him after giving birth, so he was an orphan to some extent. Qiao Qiqiao is reluctant to get married or afraid to make commitments because she has no parents to control her since childhood, and no relatives to take care of and love her. I sometimes have this idea because I grew up in this background." Peng Yuyan revealed that when he created the character, he found himself more and more like Qiao Qiqiao. "A part of Qiao Qiqiao lives in my heart, and I sympathize with this character. I can justifiably feel that he is not a scum when I play this role, so this character is established."

Based on respect for the original work, the actors collide on the spot to add luster

Regarding the comparison between the movie "The First Incense" and the original novel, Peng Yuyan admitted that his performance must be based on the novel and the script, but in addition to making sufficient preparations in advance, it is very important to communicate and interact with the actors on the scene. "What the other party gave me, I responded directly through the performance, not necessarily in the way set in advance. When the actor talks about the lines on the scene, he will find that the other party has such thoughts, which may be something we did not expect when we read the script before, so there is a chance to collide with very interesting sparks." Peng Yuyan said that the written and spoken words of the novel are different, especially the parts of the original novel that describe Qiao Qiqiao’s body and charm less. " I hope that the actors can surprise each other, so I will try different methods in the performance, and the character of Georgie Qiao has a lot of space to try different acting methods. We have a lot of long shots during the shooting, and each presentation can be different, which also allows the actors to have more space to perform. This is very interesting, and the communication between the actors is also very natural. "

Peng Yuyan revealed that in order to be closer to the people of the 1940s, he deliberately asked his elders, asked his mother, and of course spent more time chatting with directors to learn about the stories and people of that era. "Because we don’t have the experience of living in that era, all our performances are based on books, history or film and television works about that era, so our imitations are actually imitations created by others."

[Introduction]

Recently, the focus of the news intertwined between the entertainment industry and the business world is the cancellation of Nicholas Tse’s Fengshou (Shanghai) Catering Management Co., Ltd. The cross-border superstar’s exploration in the catering field, once unique with the "Fengwei" brand, is now facing the quiet exit of one of his "generals". This news is like a stone thrown into the lake, which has aroused deep speculation and heated discussion among the public about Nicholas Tse’s business layout. This article will analyze the beginning and end of the incident in depth, and explore the possible reasons and effects behind it.

[1. Cancellation Storm: A Strategic Adjustment of Nicholas Tse’s "Fengwei" Empire?]

According to the latest data from Tianyancha App, Fengshou (Shanghai) Catering Management Co., Ltd. has recently changed from existing status to cancellation. This sudden change undoubtedly casts a shadow on Nicholas Tse’s carefully constructed "Fengwei" food empire. Founded in November 2021 with a registered capital of 5 million yuan, the company’s business scope covers catering management, information consulting services, marketing planning and other fields. It aims to promote the market expansion and service upgrade of the "Fengwei" brand with a professional operation system.

[2. Reason for cancellation: The logic behind the resolution to dissolve]

For the reason for the cancellation, the official explanation is "resolution to dissolve". This statement seems simple, but in fact it contains multiple possibilities. On the one hand, it may mean that the company encountered unexpected difficulties in the course of operation, such as intensified market competition, unsatisfactory profit model, internal management problems, etc., which led shareholders to make a difficult decision to terminate operations after careful evaluation. On the other hand, it is not ruled out that this is the result of a strategic adjustment. Nicholas Tse and his team may have chosen to cancel the company after reviewing the overall business layout and thinking that the company’s role in the "Fengwei" industry chain is no longer critical, or there is a better way to integrate resources.

[III. Shareholder structure: a short-term intersection under the joint efforts of multiple parties]

It is worth noting that Fengshou (Shanghai) Catering Management Co., Ltd. is not a sole proprietor of Nicholas Tse, and the equity structure behind it is quite complicated. In addition to Fengwei International Co., Ltd., it also includes Wang Weihong and Nanjing Yangyangjiao Planning Creative Co., Ltd. Such a diverse shareholding pattern not only reflects the open attitude of the "Fengwei" brand in expanding cooperation and resource sharing, but also may add complexity to the decision-making process. In the cancellation incident, how the shareholders of all parties reached an agreement, the interests game and trade-off behind it undoubtedly added more mystery to this incident.

[4. "Fengwei" brand: a cross-border journey from screen to table]

Nicholas Tse’s "Fenwei" brand began with his love and dedication to food. From the popularity of food shows such as "Twelve Fenwei" to the all-round layout of physical restaurants, Product Research & Development, and e-commerce sales, "Fenwei" has gradually developed into a comprehensive brand integrating entertainment, culture and business. However, does this cancellation incident herald a slowdown in the expansion of the "Fenwei" empire, or is it a prelude to transformation and upgrading? We have no way of knowing, but what is certain is that this will have a profound impact on the market positioning of the "Fenwei" brand, consumer confidence and even the entire catering industry.

[5. Industry debate: The business implications behind the cancellation incident]

The news of Nicholas Tse’s company’s cancellation quickly triggered widespread discussion in the industry. Some people worried whether the move hinted at the weakness of the "Fengwei" brand and even the entire high-end catering market; others believed that this was just a routine strategic adjustment of the company, and there was no need to over-interpret it. In any case, this incident once again reminds us that in the rapidly changing market environment, even companies with star halo need to maintain keen market insight and flexible response strategies at all times in order to remain invincible in the fierce competition.

[Conclusion]

The cancellation of the company owned by Nicholas Tse is like a mirror, reflecting the changes in the catering industry and even the entire business world. Whether it is for the "Fengwei" brand itself, or for the majority of followers, this is a business baptism worth thinking about. In the future, we will see how "Fengwei" will continue its food journey.

[Related reading]

1. "Nicholas Tse:" Fenwei "is not just a food, but a way of life"
2. "From Screen to Reality: How" Fengwei "Brands Shaped a Food Empire"
3. "Analyzing the" Sharp Taste "Business Model: How Entertainment Stars Successfully Crossed the Restaurant Industry"

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The lively "Double 11" has passed, what did you chop? Has your package arrived, or is it still on the way?

In this year’s "Double 11", shopping in the live stream is still one of the most important choices for many consumers. Among the many live streaming hosts with live streaming goods, the star artist live streaming host with its own halo has received a lot of attention. For example, Jia Nailiang, the data released by his company Yuanwang Technology shows that the total sales exceeded 1.36 billion yuan, setting a record for star live streaming host sales. Last year, Jia Nailiang’s data was 320 million yuan.

In addition to him, according to the data released by Xiaohongshu, Dong Jie and Zhang Xiaohui have sold over 100 million yuan, and Yi Nengjing has sold over 10 million yuan. But there is also a voice that the star is "retreating" from the live broadcast store.

They are busy with live streaming.

According to Dadoduo data, the number of live broadcasts of actor Qi Wei in the last 15 days is 7, and the average sales are about 7.40 million yuan – 10 million yuan. Hao Shaowen has broadcast 8 live broadcasts in the last 7 days, and the average sales are about 500,000 yuan – 750,000 yuan.

Unlike traditional shopping platforms, Xiaohongshu invited actors Zhang Xiaohui, Dong Jie and Yi Nengjing to live stream during this year’s "Double 11". The three explained the goods in a way that shared fashion and details of life. Zhang Xiaohui even donned gorgeous clothes and read the lines of "The Merchant of Venice" in English. This exquisite delivery also attracted many consumers, making Zhang Xiaohui the first buyer of Xiaohongshu’s sales to exceed 100 million.

But taking advantage of the traffic monetization of fame is not without the risk of rollover. For example, during the "Double 11" period, Jia Nailiang’s delivery was questioned by "cutting leeks". On November 10, some netizens said that Jia Nailiang’s live stream claimed that the down jacket of 2,899 yuan was only sold for 449 yuan. The netizens found that on the shopping platform, the price of this model of down jacket was between 220-270 yuan.

In response to this, Hu Shiqi, brand director of Duck and Duck, responded to reporters: "This store is not the official store of our Duck and Duck brand, and the product is not the official product of Duck and Duck. At present, we are already going through the official process of cracking down on counterfeiting reports."

On the evening of November 12, Jia Nailiang also posted a video saying: "This year’s Double 11 is controversial, and netizens question that down jackets are more expensive than offline, but I have absolute confidence in my mechanism."

During this year’s "Double 11" period, the price mechanism of large live streaming hosts has caused controversy many times. Live streaming hosts require merchants to give the lowest price, which may raise doubts about "price monopoly"; live streaming host prices are not favorable, and consumers will complain as "cutting leeks".

Some stars fade out of the live stream

Liu Tao, Li Xiang and Chen He have been discontinued

According to reports, in the past three years, many star artists have experienced personnel rollovers and live broadcasts due to poor delivery and quality problems. Moreover, many star artists have sold goods that are seriously inconsistent with their coffee positions, which has also caused a large number of star artists to choose to withdraw from the live broadcast room.

According to incomplete statistics, at least 500 artists will make their debut in 2020, and stars such as Liu Tao, Chen He, Li Chen, and Qin Hailu have launched new careers. This year is also known in the industry as the first year of live streaming for star artists.

Chen He made a "live stream with something", and brought goods on the same stage as the host Zhu Zhen; Juhuasuan Preferred Officer Liu Tao has the new talent of "Liu Yidao", and the online contract price has reached an annual salary of one million. According to relevant reports, Liu Tao’s live broadcast debut, the total transaction volume broke 148 million yuan.

After all, live streaming hosting is an industry with a strong Pareto Principle, and celebrities are no exception, which is particularly evident in 2022. The vast majority of stars’ live streaming business capabilities soon reached the ceiling, and the platform snatch war basically came to an end. In the later stage, targeted support was no longer provided, and the stars’ live broadcast data began to fall off a cliff.

From 2022, Liu Tao, Qin Hailu, Jing Tian and other stars who were once hot live streaming hosts have left the team or stopped broadcasting completely.

In August this year, Li Xiang posted on Weibo claiming that "I have retired", which made many netizens in a trance. She used to be the first sister of the celebrities, but she has not been live streaming for a long time.

Source | Comprehensive Chengdu Business Daily, Yangzi Evening News, Southern Metropolis Daily, Red Star News, 21st Century Economic Report, etc

　 Jolin Tsai cried at the new album launch

On the 26th, Jolin Tsai recalled 20 years of debut experience at the launch of the new album, and when he talked about being questioned, Jolin Tsai was once choked up and speechless. "This photo of the album is actually to tell everyone that I have come, and you can too. I think I am very brave." Later, "Jolin Tsai cried" caused a heated discussion and reached the top of the search.

On the morning of the 27th, she posted a response to this matter, "Ms. Cai cried reluctantly yesterday, the future is only more beautiful, better and freer, we all have to be like this, okay? Today, you, remember to say to him in the mirror before going out, you have worked hard."

Fans also cheered for Aidou in the comment area, "We will always be by your side" "Hard work, we will always be with you" "Our hardest hurdle has passed".