

author/Claire
Edit/Yixia
Have you chased all the Freesia Tactics?
Has Lanqiang’s digging machine been knocked down?

In the latest episode, Xiao Lan went to Fuju Cave to be punished, and finally passed the test after a narrow escape. When love became the most powerful shield, I thought they could get married smoothly, but the plot turned sharply and fell into a dead end.

For the oriental youth, if you choose a lover, the family will be destroyed; If you choose a tribe, you will love the jade.
Xiaolan finally knows the true identity of her goddess. Facing the "blessing the whole life" and "moon hatred" mentioned by God in Xuanwu, she hasn’t shaken her heart to marry the oriental green. Can’t she love someone if she loves the whole life?
If the highlight of episode 28 is that the two people firmly choose each other, love becomes invincible armor, which not only shoulders the due responsibility but also does not let go of love, showing the characters of the two protagonists vividly.

In the 30th episode, the personal destiny is tied with the fate of the whole life, and all kinds of contradictions are gathered, and everyone is waiting. How to break the game?
The whole network set off a drama-chasing craze, and everything was as expected by Zhang Yucheng, founder and president of the production company Stellar Gravity-the drama was popular because their goal from beginning to end was to make explosions, and each episode buried a small climax, and the more people became fascinated.

From beginning to end, it is necessary to make explosions.
After the broadcast of "Freesia", it was broadcast for about three or four days, and Zhang Yucheng vaguely felt that it was going to be on fire.
He is very familiar with the content itself, and he will adjust the content when watching the film, but chasing it with the audience seems to be watching another drama.
At first, what everyone said in the barrage when they were chasing the drama was that the oriental fantasy world was so beautiful, the little orchids were so cute, and it was forced by b king …
In the future, everyone couldn’t help but start the passion for second creation and go crazy on social media. Everyone claimed to be our seat, regarded the leaves as a book of life, and set the stove on fire. The fans became more and more huge and interactive, which gave the founders great confidence.

I can’t help but wonder, what is the secret of making such a new explosion of "Freesia"?
He summed up three points. First of all, the goal of the team is very clear. From the beginning of the script, I was aiming at the explosion, which was also said at the launching ceremony. The goal was directed at the explosion drama of the summer file in 2022. Sure enough, after the broadcast, the highest popularity has reached 10252, becoming the second hottest content in the history of iQiyi for many years. Douban opened from 7.7 to 7.8, and the demand for advertisements was in short supply, and the popularity rate was faster than expected.



Second, thanks to the innovative consciousness and aesthetic ability of the whole team.
In the production process of explosion-oriented, whether it is the script, character setting, world outlook, the choice of the main creative team and actor team, or the blessing of many head special effects teams in the later period, innovation is engraved into DNA in every link.
After nearly four years of preparation, the preliminary work is as perfect as possible before it can really start.
Taking script development as an example, people should be full, the behavior motivation and logic of characters should be strong, and the changes in the relationship between characters should be true and extreme. There is no water injection in the content, and every episode should be set with a small climax. Only in this way can we give the audience an experience that can’t stop.

Special effects, they are willing to spend money. Zhang Yucheng is very frank: the cost is quite high. The company they use has also been used by others. Why is "Freesia Tactics" different? In fact, it is necessary for the master to control every detail, and it depends on whether the content itself is solid. Is the world audience willing to believe it?

According to reports, "Cang Lan Ji" is the first work of Fantasy Brand, one of the four major brands of stellar gravity.
As early as the construction, their team made it clear that the oriental fantasy worldview of Freesia should be based on the water element. Water itself represents the East and femininity. In the play, the three realms created by the gravity of stars are the watery sky composed of water and clouds, the pale salt sea composed of water, wood and Silk Road elements, and the period of the prosperous Tang Dynasty as a reference to build the Yunmengze on earth.
Zhang Yucheng pointed out that technically, our technology is not even lost to Hollywood. In the end, the settings in the mind of the main creative team can be highly and efficiently restored in the play, relying on the solid pre-setting created by the team and the joint efforts of more than ten special effects companies.
Talking about co-creation, that is, the third point of the explosion methodology.
People are brilliant, the script is excellent, and the actors’ acting skills pass the test. They also need to really ignite and stimulate the audience’s enthusiasm for pursuing drama.

Whether it’s a young user aged 20 or a middle-aged user aged over 40, if we can break through the boundaries of age and make a wider audience empathize, resonate and spontaneously innovate, this can be regarded as the ultimate goal of "Canglan Tactics", that is, to realize a real and thorough innovation in the aesthetics and values of Xianxia dramas in the past, and bring a fresh sense of chasing dramas to the audience.

A young actor who works hard in Dylan, Esther Yu.
When Xinxin (Esther Yu) appeared, I thought, Wow, isn’t this our chosen little orchid?
Recalling the first time I saw Esther Yu in the Iqiyi Idol Cultivation Reality Show "Youth with You 2", Zhang Yucheng was still excited.

No matter their personality, temperament, charm, and a high degree of fit with the little orchid, they quickly gave Esther Yu a name and didn’t find anyone else.
Compared with the simplicity and quickness when choosing the female host, the team had more discussions when choosing the male host, until they found Dylan-we saw his photos and some previous video clips, and found that he had a special sense of youth and belief.

Zhang Linghe and Zhang Yucheng, the actors who chose the male No.2 Chang Heng Xian Jun, also used two words to sum up-that is, shine at the moment! Very handsome! Handsome and affectionate, he meets all the requirements. Otherwise, how can this triangular relationship be established? (Laughter)

When "Freesia Tactics" officially started shooting, it coincided with the broadcast of Dylan’s "yu long". Although it was controversial, Zhang Yucheng and the team did not have any worries after seeing his performance on the shooting scene. At that time, the director made Weibo, and you will love him for a second.
After the play was broadcast, netizens really enjoyed a collective fragrance and became stronger vertically in into the pit. On the one hand, I love Yue Zun’s strength and delicacy. On the other hand, from his live broadcast to sweeping the building, to his watermelon stalk, catching horses and being funny, I was stripped clean.
Good drama upholds the law of people, reappears the rivers and lakes, and the freesia family is collectively popular and sweeping.
Visible to the naked eye, Dylan rose 1.56 million yuan a week, Esther Yu’s acting skills were highly recognized, Zhang Linghe celebrated the diving show for the drama, and Guo Xiaoting Joe and others were hot … Whenever the Canglan family opened its business, it was widely praised by netizens.
Zhang Yucheng revealed to Daodao that when Esther Yu voiced the role before the play was broadcast, when she saw the special effects pictures and sounds for the first time, she expressed her feelings. She said that the play would definitely explode, and there is no such play in China now.
Let him choose his favorite famous scene in the play. He is entangled and difficult to choose. I think every scene is sacred, and I like every scene very much. How do you choose? . He was there during the filming of the series and was satisfied with the performance of the actors.

For example, 70%-80% of the filming of "Freesia" is done in the blue shed, which requires strong belief. For example, in the scene of riding a dragon, Esther Yu and Dylan actually sat on something wrapped in a blue cloth. They wanted to imagine the wind and beautiful scenery, ride a dragon, and express their fear. When they looked at each other and expressed their feelings, we were surprised at the final synthesis.

Respect IP and continue to create new explosions.
Respect for professionalism, love for each other, and no loss of joy have continued until the broadcast of "Canglan Tactics".


Zhang Yucheng summed up this wonderful crew atmosphere-(because) we are a group of like-minded people.
In fact, the fun of netizens chasing "Cang Lan Ji" has long been chased from the inside to the outside. Who knows?
For the audience who can’t watch enough feature films, a large number of tidbits released by the crew, the irregular live broadcast created by the crew and some sweeping scenes have become a panacea for urging netizens to save their symptoms.

It greatly enriches the audience’s posture of chasing drama, interpreting and cracking sugar, and also successfully creates a continuous topic and heat.
Actors bicker, fight and study scripts in the crew every day, and there are many jokes.
On one occasion, Dylan Esther Yu had a quarrel during the live broadcast. Zhang Yucheng’s partner, Wang Yixu, who is also the chief producer of "Freesia Tactics", also responded enthusiastically-the relationship between them is very good, and Dylan has already coaxed Esther Yu and rushed to the hot search in minutes.

I like to follow dramas with netizens on the same frequency, share watermark-free materials, and actively answer questions from netizens … Regarding the fact that two partners have become new traffic producers, Zhang Yucheng said with a smile that they didn’t go for the traffic, mainly because they are also young and open in mind and have a high degree of acceptance of social media.
The mentality and ideas of the two founders, to some extent, directly determine the temperament and style of the company and its projects.
Zhang Yucheng told Tao Daodao that this is in line with the values that stellar gravity has always advocated-youth, sunshine and positive energy.
We will talk to every employee and every partner about our values. It’s not that blunt, but when we do things, it will make everyone feel that our whole team is like this, so it will affect each of our partners.

This time, for the IP development of "Freesia", iQiyi and Stellar Gravity started the IP diversified content development model. From the novel, to comics, to animation, audio books, and the current popular film and television dramas, the forms are diverse, which also helps IP to stimulate more potential.
According to reports, at present, the company’s "Fox Demon Little Matchmaker" is being filmed. We will use the most advanced virtual shooting technology in China to shoot this drama, which is very different from the previous Xian Xia drama and fantasy drama, and it is also a new attempt.

Again, they are willing to embrace all new technologies, new stories and new aesthetics, hoping to pass it on to the audience.
For all projects, we must choose the IP that the main creator really likes to develop. If we can’t do the IP of the whole industry chain, we don’t need to force it, and we don’t need temporary code plates. They can mobilize the most suitable directors, screenwriters and other teams signed by the company at any time, and the team will especially understand the core things such as the world outlook and people inside. We will not shake the most basic things of this IP.

As for the next "Lucky at Seven o’clock", can it explode?
Zhang Yucheng is still chic and confident-the goal is so fixed, just go towards it!
(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)