In recent years, the beverage market has blossomed, and the popularity of the soda category has continued from 2022 to the present. Especially in the past two months, the soda market has once again ushered in a new wave of promotion. Whether it is beverage big coffee or existing beverage companies, they have all come together and launched bright new products. However, the competition in this sub-category has always been fierce, and there are not one product that can become popular. The founder of the "big soda" category, Dayao Beverage, has been active in the market for decades, and the product continues to be popular precisely because of its explosive genes.

Slogan is to buy, vision is to choose, but most beverage brands easily fall into the "taste" misunderstanding when creating products. It is believed that as long as the new product is better than the original old beverage and uses the taste as a strong promotion point, it will definitely sell well! In fact, this kind of play is not necessarily out of the circle at the moment. When companies launch new products, they must find a unique positioning. Take the big kiln beverage as an example, its 520ml large glass bottle of soda has broken the homogeneity of the soda market and carried out product differentiation. In addition, the red, blue and white color bars on the big kiln product bottle are extremely eye-catching, which has become the product symbol of the big kiln beverage, which has deeply impressed consumers.

At the same time, Dayao Soda and Hua Hua, the top brand strategy consulting company in China, carried out brand marketing upgrades, successfully created the super slogan of "Big Soda, Drink Big Kiln", and used the powerful actor Wu Jing as the brand spokesperson, which attracted the attention of the whole people, so that Dayao successfully established a new category of "Big Soda". The product and communication were coordinated to continuously stimulate consumer purchasing power and win the initiative of the soda track.

Required quality articles

All explosive products have made an article on the basic quality. Whether it is raw materials or technical indicators, they must be significantly different from the current products in quality, so as to be able to extract the quality rhetoric that makes consumers’ eyes shine. In this regard, Dayao has successively built ten production bases in Hohhot, Inner Mongolia, Shizuishan, Ningxia, Shenyang, Liaoning, Siping, Anhui, Handan, Hebei, Baoding, Shandong, Baoji, Shaanxi, and Ulanhot, Inner Mongolia that meet national standards, covering North China, Northeast China, Northwest China, Central China, East China, and South China. And its plant structure, environmental protection and greening, supporting facilities are in accordance with the European Union food enterprise standard construction, while using the country’s leading production technology equipment, production lines and monitoring equipment, in-depth soda production in every link, fully guarantee the quality and taste, so that consumers are convinced.

At present, brand vision is more "trendy" and "trendy cool", and advertising spokespersons are increasingly in line with the aesthetic preferences and value orientations of young people in order to gain market popularity. In this regard, Dayao has always kept up with the trend, creating a 0 sugar series of products, and renovating the packaging. The packaging focuses on the text "0 sugar, 0 kJ, 0 fat", the health characteristics are clearer and more eye-catching, and PET bottles are more convenient to carry and more popular with young people.

Choosing a spokesperson who is in line with the brand perception and achieving a win-win situation with the spokesperson is an essential operation for most brands to "get out of the circle". Dayao chose Wu Jing, a powerful actor who is in line with the brand concept, as the brand spokesperson, and cooperated for two consecutive years. With the help of Wu Jing’s daring image, strong positive energy appeal and high-exposure publicity advantages, brand advertisements were placed on CCTV, subway, cinema, high-speed rail and other strong media, covering huge passenger flow, and "brushing face" in daily life at high frequency, which further deepened consumers’ impression of the Dayao brand.

We are looking forward to the next explosion in the beverage market, but the explosion cannot be achieved overnight. It is accidental in timing and inevitable in long-term accumulation. Big Kiln Beverage is based on innovative products, quality, marketing, etc., rooted in the logic of explosion, so that product brands continue to come out of the circle and become leaders in the national soda field.

　　Cctv news: The "Fengqiao Experience" created by cadres and masses in Fengqiao, Zhejiang Province in the 1960s, after persistence and development in all parts of the country, is full of vigor and vitality, and has become a banner of the national front for comprehensive management of politics and law.

　　Nowadays, Zhejiang is constantly exploring on the road of adhering to the development of "Maple Bridge Experience", and many pioneers with the characteristics of the times have emerged. They have made silent efforts in their posts, contributing to the modernization of grassroots social governance, building a higher level of peaceful China, and enhancing people’s sense of acquisition, happiness and security.

　　Shen Hong: I’m not fighting alone.

　　Shen sir studio.

　　"Take a map of Hangzhou and fold it in half. The intersection in the middle is our jurisdiction." In a few words, Shen Hong, a community policeman, let everyone remember this Changqing police station, which is "deeply hidden" in an old residential building.

　　There is a "Shen sir Studio" named after Shen Hong. In this office of less than 10 square meters, there are several desks, "I want to tell the masses about safety protection knowledge from time to time". On the wall, Shen Hong’s own "four-front" work method and "five-first-five-morning work mechanism" are posted, as well as photos of him and members of the community safety Committee going to the community for publicity.

　　"I like this photo best. This is how we usually work together." Shen Hong pointed to a photo on the wall, saying that in the photo, Shen Hong and the members of the community safety committee in dressing the were talking while walking, and everyone was smiling brightly.

　　Wuya Community Safety Committee is a mass team established in May 2017. "As soon as the recruitment advertisement was posted, more than 200 people signed up. Finally, we screened out 15 members to provide free services to the community." According to Shen Hong, most of the members in the team are retired workers. It is such a team that has become Shen Hong’s most intimate helper.

　　On a rainy night, Shen Hong received an alarm at eleven o’clock in the evening, and a girl met a pervert in the public laundry room. Shen Hong immediately went to the police and posted a message on the WeChat group of the Security Committee to call on the masses, but no one replied. The terrain of the old community is complex, and the road is not easy to walk at night. When Shen Hong arrived, he actually saw Zhou Zhiliang, the captain of the security Committee, who had already pushed the pervert to the ground.

　　Zhou Zhiliang, 68, worked as a security captain in Wuya community after being laid off, and joined the security committee a few years after retirement. When he arrived that night, the pervert was preparing to plot evil. Zhou Zhiliang later explained: "I typed slowly and my eyes were blurred, so I didn’t reply in the group. I rushed out as soon as I saw the information in the WeChat group." Zhou Zhiliang arrived four minutes earlier than Shen Hong. These four minutes prevented a vicious incident.

　　The next day, the girl sent a banner. She said, "I couldn’t believe the moment I saw Zhou Zhiliang in despair. There really was a superhero to save me."

　　"Many times they say that community work is carried out under the leadership of police officer Shen. In fact, it is not me who leads, but everyone runs together to create a safe and safe environment. Sometimes they even surpass me. I am very moved by the enthusiasm of the masses." Shen Hong said.

　　Due to the special location, there are many financial investment enterprises in the jurisdiction. During the usual visit, many companies in Shen Hongfa "feel wrong". What is wrong specifically, Shen Hong can’t tell, so he plunged into the book and obtained all the qualification certificates related to finance. "I am more professional than the people who work in the fraud company, so I can’t cheat me."

　　In Shen Hong’s jurisdiction, an investment company claimed that a steel market in Liaoning was the largest in Northeast China, and the investment was profitable. After verification, Shen Hong found that the so-called steel market did not exist. He immediately called more than 100 investors to put facts and reason, and ultimately did not cause significant losses.

　　"Protecting the lives and property of ordinary people is the responsibility and mission of the people’s public security." Shen Hong said so and did so.

　　After Shen Hong finished talking, the night had fallen, and the street intersections in the old city were quiet, as if waiting for Zhou Zhiliang’s shouts every night: "Residents inform the news, turn off the gas stove, put away the battery car, close the doors and windows, and guard against thieves."

　　Ren Minqi: plainclothes police in the new era

　　Jianggan Branch relies on "online policing" to realize prediction, early warning and prevention.

　　When I first saw Ren Minqi, the captain of the plainclothes brigade of Jianggan Branch of Hangzhou Public Security Bureau, he was a little excited and said, "I haven’t worn a police uniform for a long time, and I still feel a little uncomfortable."

　　Ren Minqi is a special police officer, worked as a public security and criminal policeman, served as deputy director, and worked in the major crimes unit. He is an old policeman with more than 20 years of police experience.

　　The plainclothes brigade of Jianggan Branch is a team established in January 2016. They are a group of policemen who wear uniforms in their hearts. They often play the roles of little brother who delivers takeout, uncle who repairs electric cars, and "idle people" who read newspapers on the street. All of them are "powerful" with superb acting skills.

　　Different from the "sweeping the road" working method of plainclothes policemen in the past, Ren Minqi emphasized to be "a new era plainclothes policeman supported by online policing."

　　Online policing refers to obtaining the most real-time, vivid and authentic data information through information technology, and making accurate calculation and application, so that the deployment of various services is more scientific, the police force is more accurate, the public security control is more powerful, and the prediction, early warning and prevention of police work are gradually realized. This has become the "brain" in the work of Ren Minqi and the team members.

　　“‘ Fight early and fight small ’ It is the focus of our work, and it is the meaning of our work not to let the vital interests of the people suffer losses. " With this early warning mechanism, the work of Ren Minqi and the team members has been carried out more smoothly. It is this kind of working method that makes criminals frightened. "Major cases and minor cases are broken together. As long as the people call the police, the investigation intensity is the same. What we have adopted is ‘ Quick detection and quick breaking ’ 。”

　　How fast is it? 1 minute after the incident, police will be released, 1 minute for video synchronization, 5 minutes for on-site disposal, 1 hour for sharing on-site video, releasing investigation information, carrying out booty control, 2 hours for conducting synthetic operations, investigating and controlling suspicious persons, vehicles and articles, 10 hours for publishing the results of criminal technology comparison, and 24 hours for tracking down the rented houses, hotels, Internet cafes and other tracks, and punishing those responsible for violations.

　　Ren Minqi told a case that impressed him deeply: a mass bought two live chickens and had them stolen at home. With the idea of giving them a try, they reported the case to the police. After tracing the line, the case was solved in four hours. One of the chickens had been stewed, and we took the pot back to the owner’s house.

　　“‘ Jiang Gan has nothing to do, world without thieves. ’ This is the goal of our work. " This is not a flashy slogan. Ren Minqi and the team members are working hard for it every day.

　　When talking about work, Ren Minqi talked endlessly about his family. His eyes were soft and his speech speed slowed down. "In fact, the most embarrassing and sad thing is that he can’t stay with his family often." "Dad, please open a small shop downstairs, so that I can see you every day when I go home." Seeing his father every day has become the most desirable thing for Ren Minqi’s son.

　　"The teacher suspected that he was naughty at school, and he said to the teacher ’ I’m the son of a policeman, and I won’t do anything bad. ’” Speaking of this, Ren Minqi straightened up and the light in his eyes was brighter.

　　Yang Guangzhao: Let the sun shine into the hearts of the people.

　　Lao Yang Mediation Center.

　　In 1986, the then "Xiao Yang" (Yang Guangzhao) had just transferred from the army to the Fengqiao police station in Zhuji City, and had taken root in this land since then, which was 24 years.

　　Time flies, and in the blink of an eye, in 2010, the demobilized cadres had already become the "old Yang" in the mouth of Fengqiao people. In August 2010, Lao Yang should have retired gloriously, but at that time, the cadres and masses in Fengqiao asked Lao Yang to stay and continue to shine for the people in Fengqiao Town. With the efforts of many parties, Fengqiao Police Station established the "Laoyang Mediation Center" led by Yang Guangzhao, becoming the first non-governmental mediation organization of grassroots public security organs in Zhejiang Province. Since then, in the fields, people’s homes, factories and mines, government schools, you can often see Lao Yang who could have enjoyed his old age but still insisted on working.

　　His cheeks are rosy, his voice is loud, his speech is logical and full of confidence, and his feet are full of power, which makes people feel prestigious at first sight. Twenty-four years of police service, twenty-four years of hard work, no one can tell the details, only a little white hair on his head quietly tells us that he is 68 years old.

　　In Fengqiao Town, both the elders and the younger generation will affectionately call him "Lao Yang", and "Find Lao Yang if you have something" has become the mantra of the people in Fengqiao Town. Children at home are naughty, there are contradictions between husband and wife, and neighbors are "red in the face". They will always talk to Lao Yang. As long as what Lao Yang said, everyone will give "face".

　　Neighbors upstairs and downstairs in a building, the dogs raised by the upstairs residents bitten the downstairs residents, and the two sides failed to reach an agreement on compensation, so they went to Lao Yang Mediation Center. After Lao Yang’s back-to-back and face-to-face guidance and coordination, the two sides finally reconciled and shook hands.

　　Lao Yang said: "Mediator is a thankless job, which requires us to be fair and just, and to combine law with emotion." Lao Yang summed up many years’ mediation experience and created eight methods of civil dispute mediation, namely, the method of persuasion according to law, the method of grasping key points, the method of empathy, the method of combining the back, the method of linkage mediation, the method of case examples, the method of relying on strength and the method of emotional feeling.

　　Lao Yang’s mediation team is also growing. In order to give full play to the role of mentoring, Lao Yang also made clear the "four-hearted quality" and "four-thousand spirit" that people’s mediators should have. Namely: treat the masses sincerely, resolve conflicts enthusiastically, persuade the masses to be patient, serve the masses sincerely and visit thousands of households, say a thousand words, suffer hardships and try every means.

　　This year, Lao Yang Mediation Center has mediated nearly 200 cases, and the outlines of these cases are clearly lying on Lao Yang’s handwritten notebook. In Lao Yang’s heart, he always has a complex of "Maple Bridge Experience" and always has a feeling that is hard to give up with the masses. He is the practitioner of "Maple Bridge Experience" in the new era. (Text/Dai Mengmeng)

After waiting for three years, China citizens finally ushered in the resumption of outbound travel. Where do you want to travel most in the new year? Some people say that no matter where you go, as long as you can go abroad for a walk; Some people say that I want to go to America, and I haven’t seen my daughter for three years. Some people say that they want to go to the French Disneyland and fulfill their desire to travel around the world …

After a two-month user survey, combined with the travel content and data of over 100 million users in the platform, Poor Travel Network released "China People Who Can Play: Great Insights into Chinese Travel in 2022" (hereinafter referred to as the "Report") today. According to the report, after the announcement of the policy of orderly resuming China citizens’ outbound tourism, more than 90% of users plan to travel abroad within one year, and their willingness to travel within six months has increased by 25.9%. Once you travel, 62% of users will travel for more than 10 days.

In the past year, the length of a single domestic trip by poor tourists increased significantly, and the number of people who chose outdoor travel and parent-child travel doubled compared with 2021.

More than 90% of the respondents plan to travel abroad this year, and they are most concerned about the ticket price.

Poor tourists who are used to flying around the world have always been looking forward to outbound travel. In 2022, 75.4% of poor tourists will still pay attention to overseas travel related content when browsing travel raiders.

Since the release of the new policy, the search for related overseas destinations and overseas hotels in poor travel websites has increased by more than 400%, and the search for "visa" related content has increased by 280%. Before and after the policy, the time when travelers plan to travel has changed significantly. More than 90% of users plan to start outbound travel in 2023, and the number of users who choose to travel within half a year has increased by 13.9% to 38.5%. Followed by travelers who travel within 3 months, accounting for 23.1%; There are also 12% users who will use the Spring Festival holiday to restart their outbound travel in January.

In recent days, countries’ entry policies for China tourists have attracted much attention, which coincides with the results of this report. Travelers are not only concerned about the high air ticket cost, but also about the flight change and whether they are infected with COVID-19. The proportion of people who are worried about the segregation policy of entry destinations is 33.8%, ranking second.

More convenient outbound travel conditions directly affect the travel time of travelers. According to the report, the data of travel within 10 days has risen to 48%, and 52% of travelers will start long-term travel for 10 days or more as long as they go out. 6.3% of travelers plan to travel for one month or more.

The report shows that natural scenery, sacred land tour, exotic culture, food shopping and interest themes are the most anticipated outbound travel themes for poor tourists. Among them, the desire for characteristic culture and interest themes has increased obviously, and it has become more and more people’s choice to appreciate the customs of different countries or to go overseas to rock climbing, surfing and other holy places from their own interests. In 2023, Thailand, Japan, Spain, France, the United States, Italy, Germany, Canada, the United Kingdom and Australia ranked in the top ten.

Domestic travel costs 5000-9000 yuan per person.

The past year has not been easy, but the traveler’s heart remains the same. 93.2% of the respondents believe that travel is a very important and indispensable part of their lives, and more than 60% of the respondents hope to release their inner feelings through travel and fulfill their long-cherished dream of traveling.

The report shows that 51.5% of travelers traveled twice or more in 2022, and the number of users who traveled more than four times still exceeded 20%. 67.2% of users will plan their travel itinerary half a month or more before departure. On the whole, the duration of users’ single trip increased significantly, mainly in 3-5 days, accounting for 59%, up 13.9% year-on-year. In addition, the proportion of single trips lasting 6-9 days and more than 10 days also increased, by 8.5% and 4.4% respectively.

In terms of travel expenses, 51.6% users keep the original budget unchanged, and 21.4% users are willing to increase their expenses to get a better travel experience. Among them, spending more money to eat and live well has become the first choice for over 70% of travelers. The average per capita spending of domestic travel is 5,000-9,999 yuan/person, accounting for 29.3%, and 12.6% of travelers spend 10,000 yuan or more per person. Accommodation, food and transportation are the main expenses of travel, accounting for 35%, 23% and 21% respectively.

Travelers prefer to explore treasure destinations.

How can I travel? Poor tourists gave their own answers. In the past year, Zhou Bianyou, local food, culture and art, outdoor travel and parent-child travel have become the favorite theme games for travelers. It is worth noting that parent-child travel has entered TOP5 for the first time, becoming the choice of more families with children. Natural scenery tour, historical and cultural experience and theme park experience are the first choices for parent-child travel. In addition, outdoor travel has increased significantly, and hiking, camping and cycling are popular among outdoor enthusiasts.

At present, there are various life sharing platforms, but for travel, the travel strategy platform and traveler are still the most inspiring, accounting for 89.7% and 61.9% respectively. The factors that really stimulate travelers to travel are more from the unique beauty of the destination, followed by their own interests, and local customs and culture, special accommodation, film and television planting are ranked 3-5.

Among the top ten popular destinations in China, Hangzhou, Chengdu and Beijing rank among the top three, and some destinations have successfully caught the attention of travelers. Lijiang, which is known as the "Gusu on the Plateau", Suzhou, which monopolizes two "Four Gardens in China", Macau, the world food capital, and Dali, which is thought by countless people as "poetry and distance", are all on the list.

In addition to these well-known destinations, many domestic treasure destinations have been explored by travelers this year. Pu ‘er, which has no severe cold in winter and no intense heat in summer, is the fastest-rising destination in China, and Yanji, which has countless authentic Korean cuisines, is known by more people and ranks second. Chaozhou not only has delicious food and tea, but also attracts people with its profound history and culture. Qiandongnan, where 48 ethnic minorities live, provides travelers with unlimited cultural experience.

In terms of domestic annual hot spots, Erhai Lake has become a haunting place in the hearts of many people, ranking first. The Palace Museum, West Lake, Hongyadong and Daocheng Yading followed closely. The legendary Yulong Snow Mountain, the incarnation of the "Three Flowers" of the Naxi people, attracted more tourists to punch in, and the Duku Highway became a must-see for travelers in Xinjiang.

In 2022, many old scenic spots turned red. The Summer Palace, Dianchi Lake and hulun buir grassland occupy the top three scenic spots with the fastest rising heat. Blue Moon Valley, with the reputation of "Little Jiuzhaigou", soared to the fourth place, and Zhaoxing Dong Village, the first village in Dong Township, attracted people’s attention, while Jinchang "Mars 1 Base" increased its attention by providing travelers with the most authentic experience of "life on Mars".

The picture shows the flower sea landscape in Wenquan County, Xinjiang. Photo courtesy of the author.

Source: Author: Li Baohua

Baseball is not popular in China for the following reasons:

1. Low popularity: The popularity of baseball in China is far less than that of football, basketball and other sports. Due to historical reasons, the development of baseball in China started late and the mass base was weak. At the same time, baseball equipment is relatively expensive, which also limits the popularity of baseball.

2. Insufficient publicity and promotion: Compared with other popular sports, baseball is less publicized and promoted in China. As a result, many people don’t know enough about baseball, and their interest is naturally low.

3. Fewer events are held: the frequency of baseball events in China is low, so it is difficult for the audience to have the opportunity to watch high-level baseball games on the spot. This also makes baseball less concerned in China.

4. Lack of baseball culture: Compared with developed countries such as Japan, China lacks profound baseball culture. Without the support of culture, the popularization and promotion of sports will be greatly limited.

5. Low competitive level: China’s baseball performance on the international stage is relatively weak, which also leads to the low attention of domestic audiences to baseball.

6. Uneven development of sports industry: In China, the development of football, basketball, table tennis and other sports has been strongly supported by the government and enterprises, while baseball and other sports have been relatively neglected. This makes the development space of baseball in China limited.

In a word, there are many reasons why baseball is not popular in China, including popularity, promotion, event holding, cultural background, competitive level and uneven development of sports industry. To improve the attention and popularity of baseball in China, we need to start from all aspects, increase publicity, improve competitive level, cultivate baseball culture, and strive for more policy and financial support.

In the 15th round of the French Lixion, Paris, who fought away, pulled three goals in a row first, and finally defeated Saint Etien with 3-1, scored 3 points. But after the game, many fans of Paris are not happy, because the superstar Neymar in their team is seriously injured, and he will be absent from 6-8 weeks. Neymar’s curtain performance in 2021. When everyone was still regretting Neymar, the Spanish "World Sports News" recently broke out a controversial news, and the wind direction of the fans has gradually changed from blessings to criticism!

At 10 o’clock in the middle of the night on November 29th, Beijing time, Spain’s well -known media "Daily Sports News" broke the news that Neymar was immediately treated with a brief treatment after being injured and leaving the scene. Participants listened to music, smoking smoke, and playing poker together. They kept carnival until 6 o’clock in the morning. And singer JOTTAPE also posted a photo of the two on social media early in the morning, which has also become the best evidence of the matter!

After seeing this news, many of the fans who were still worried about Neymar turned their faces directly and began to severely criticize the Brazilian foot on the Internet. Some fans left a message: "I was very distressed by Neymar. Now seeing this news, I can only say that it deserves it. Perhaps he wants to participate in the party more than the stadium." And the fans said: "After all, the fans said:" After all, the fans said: "After all It is a Brazilian, you can understand. The examples of Xiaoluo and Ade are all in front. "However, some fans made suggestions for Neymar:" I hope he will learn more from the elder brother Alveis and extend as much as possible as possible. In his career, if he retire early, it is a huge loss for Brazil and fans! "

In fact, there has been no interruption on the lace news of Neymar’s field. He loves to visit the nightclub and likes to open the party. It is almost well known in the Paris team. His swaying behavior has also recruited a lot of doubts, but Neymar disagreed with this. He had publicly recovered the reporter at the press conference: "Why can’t I go to the nightclub? You will definitely live like me like this. I will go to the nightclub in the future. I think this is not a problem! "

In the season, Neymar played 14 games for the Paris team, contributed 3 goals and 3 assists, creating a new low since landing in Ligue 1. This "third person in the world" that was once inferior to Mero, if he could not focus all of his attention on football, then his career would be missed with the Golden Globe.