Text/Li Xianyue

World tourism destination is the embodiment of a country’s comprehensive strength. Analyzing the successful experiences of the world tourism destination powers/regions, such as Spain, Japan, the United States, Germany, Singapore, New Zealand, etc., and summing up their development measures can bring some inspiration for our province to build a world tourism destination.

Promoting the integrated development of tourism and multi-industries with the concept of grand tourism has become a common model for the development of powerful countries/regions in the world. The integration of American tourism with transportation, finance, education and equipment manufacturing provides a strong guarantee for the development of tourism. Perfect public service facilities such as the developed aviation industry in the United States have laid the foundation for social services; The advanced financial service system provides convenience for tourism investment and consumption; High-level education industry provides a large number of high-quality professionals for tourism, and tourism also feeds back the development of these industries.

In view of this, our province should adhere to the idea of "building a journey with literature and displaying literature with tourism", build the support of multi-industry inclusive development, work together, stimulate new kinetic energy, and jointly promote the construction of world tourist destinations.

Promoting the construction of world tourism destination with great strategic thinking

In 2003, Japan began to "build a country by sightseeing", and made it clear that sightseeing is the focus of policy support in the 21st century. The tourism industry continued to grow, and ranked first in the global tourism competitiveness in 2021. Spain has always placed tourism at the top of the national economic development strategy and strictly controlled the quality of tourism development, and its tourism industry has always maintained the top three in the global tourism competitiveness.

The provincial party committee and government attach great importance to strengthening top-level design and high-level promotion, which has formed a large-scale tourism work pattern of provincial and municipal linkage and departmental cooperation. From 2022 onwards, according to the concept of "holding a meeting and prospering a city", provinces, cities and States will hold a tourism development conference every year to build a "1+13" Hunan tourism development conference model. We should continue to increase policy support from the aspects of projects, finance, investment and financing, forest land use, talents, etc., and accelerate the construction of a world tourist destination.

Constructing the International Competitiveness System of World Tourism Destinations with Core Attraction

New Zealand has developed rich rural tourism products and local specialty commodities, and created a harmonious sharing space for rural quality life, animals and natural landscapes, giving full play to the core attraction of rural tourism. Spain has taken the initiative to meet the diverse needs of the international market and developed core products such as "coastal scenery", "rural tourism" and "cultural tourism", which is highly targeted.

According to the development requirements of "big tourism, big industry and big market", Hunan can fully explore and display the unique beauty of "antique, green, red and night" in Hunan, and create five business cards of "fantastic landscape, classic red, urban culture and urban leisure, historical culture and farming culture" to form the core attraction and make Hunan tourism popular all over the country and go global.

Building a livable and tourist-friendly service space for world tourism destinations with host-guest sharing

World tourist destinations often build livable and tourist-friendly service spaces through perfect basic service facilities, personalized services and in-depth participation of local residents, so as to realize host-guest sharing. For example, the rapid improvement of Japan’s tourism competitiveness is mainly due to the continuous improvement of aviation, hotels and other infrastructure, which guarantees tourists a comfortable travel experience in hardware facilities. Singapore put forward the slogan of providing five-star services for tourists, and built the whole country into a garden city, which not only fully satisfied the quality life of local residents’ eating and living, but also fully considered the tourists’ experience.

To build a world tourist destination, Hunan should strengthen the sense of sharing between host and guest, coordinate the daily leisure and holiday needs of local people and the multicultural tourism needs of foreign tourists, and let the broad masses share the fruits of cultural and tourism development. Empowering rural revitalization with cultural tourism, cultivating civilized rural style and promoting tourism to enrich the people; Enhance the city’s distinctive features with the concept of "integration of scenery and city, sharing between host and guest", carry out civilized tourism in depth, and implement the "action plan for tourists’ satisfaction in Hunan"; Comprehensively improve the tourism infrastructure with the concept of "travel is service" and build a smart platform of "one yard tour of Hunan". Take tourism as a happiness industry and constantly improve people’s sense of happiness and acquisition.

Implement comprehensive promotion and precision marketing strategy with the concept of big market

Improving the popularity and reputation of world tourist destinations requires the joint efforts of the government, industry, enterprises and the public. The powerful countries/regions in the world attach great importance to the brand building and value export of tourism image, and carry out comprehensive promotion and all-staff, whole-process and all-round marketing strategies in the face of the vast international market to continuously expand the influence of tourism destinations. Spain has a strong national marketing organization, and the government has set up a tourism promotion bureau to carry out precise marketing and maintain a good continuity and systematicness in the national tourism brand strategy.

Hunan should be integrated into the national "the belt and road initiative" major development strategy with a more open attitude, deepen international tourism cooperation, and make overall arrangements and organize tourism image publicity and product promotion around the tourism image brand of "Three Hunan and Four Waters Meet Hunan". Accelerate the internationalization of Hunan tourism in official website, and build a new pattern of "One Network No.4" new media matrix (official website, Wenlv Hunan, WeChat, Weibo, Tik Tok and Video). Hold Hunan International Cultural Tourism Festival, stabilize and encrypt the international routes of key Asian cities, open new intercontinental routes between Europe and America, open more direct flights to Africa, and strive to turn Changsha and Zhangjiajie into RCEP (Regional Comprehensive Economic Partnership Agreement) national regional transit hubs and gateway hubs to Africa, and build them into international tourism center cities as soon as possible.

(The author is the vice president and professor of the School of Social Development and Management of Hunan Women’s University. This article is a key scientific research project of Hunan Provincial Education Department (No.20A264).

The governing body of UEFA’s Fiscal Fairness Act has published a new rule, the so-called "squad cost ratio".

Too complicated and obscure terms will not be detailed. Compared with the existing FFP rules, there are important changes in thinking.

Before FFP rules, the main monitoring isdeficit. Most teams that violate the rules have become the focus of supervision and even punishment by UEFA because the deficit exceeds the red line.

The FFP rules in the next few years will mainly monitorProportion.The ratio of the team’s expenditure to the net revenue will be monitored, and the team that exceeds the ratio will be punished.

Expenditures include but are not limited to players’ salaries, employees’ salaries (such as coaching staff), transfer fee expenses, commission expenses and so on. The specific proportion is set at 90% in 2023-24 season, 80% in 2024-25 season and 70% in 2025-26 season, and will continue thereafter.

How will the new rules affect Inter Milan? Italian media made a concrete analysis.

Let’s look at the revenue first.

Counting the gains from the European War, Inter Milan’s current single-season revenue is about 408.8 million euros, ranking second in Serie A, not much worse than AC Milan (400.3 million) and lower than Juventus (483.3 million). After all, the Bianconeri have unique advantages such as their own stadium, which is unmatched by the two Milan in the short term.

Look at the amount of expenditure.

At present, the total salary of Inter Milan’s coaching staff is 178.6 million euros, which is lower than Juventus’ 242.95 million, but much higher than AC Milan’s 133.2 million.

Inter Milan’s transfer fee amortization, impairment and other costs, a single season is 97.649 million euros, although lower than Juventus’ 155.9 million euros, but much higher than AC Milan’s 55.054 million euros.

Inter Milan’s expenditure on brokerage commission is also about twice that of AC Milan. Generally speaking, the total expenditure of Inter Milan in a single season is 287 million euros, which is higher than AC Milan’s 193.8 million and lower than Juventus’ 406.8 million.

If the proportion is calculated, the current expenditure ratio of Inter Milan is exactly 70%, which is barely in line with the final goal of UEFA FFP, but there is no room for financial tolerance, which means that the Nerazzurri are wandering around the red line and may not meet the standard if there is a slight change. Inter Milan’s situation is better than Juve’s(Expenditure ratio is 84%)Slightly better, but among the top three in the North, there is still more room for fault tolerance than AC Milan, which has only 48% of the expenditure..

Such a situation will greatly constrain Inter’s business thinking in the next few years.

What is the concept of wandering around the red line? It means that Inter Milan has little resistance to unplanned risks..

If Inter Milan can’t make achievements in increasing income and are unwilling to make efforts in reducing costs, then in the next few years, many situations may lead Inter Milan to cross the red line and encounter penalties from UEFA.

Risk is obviously more than an epidemic, which is an irresistible natural disaster.

For example, even if you run a failed signing like Correa, or get a high-paying contract.

For example, something happened in the north stand, which led to the stadium being punished for being empty.

For example, the nightmare of the Kong Di era repeats itself, and which year failed to qualify for the Champions League.

For another example, the uproar of those politicians in Italy led to the new tax law not being applied to the football field as they wished.

….. These are things that have happened or are in operation in recent years, and no one dares to say that they will not happen again in the next few years.

If something really goes wrong, Inter Milan can only use "traditional artistic skills" to deal with the censorship.

Such as the magical use of vouchers. At that time, in the first year, Inter Milan sold more than 10 million youth training members whose names I couldn’t name to Atlanta, and used the proceeds to cope with the review. In the second year, they sold more than 10 million echelon members to Real Blue Black. Finally, after successfully passing the trial, they bought Bastoni at a premium of 31 million (at that time, the premium was calculated) and "calculated the general ledger" with Atlanta. The series of transactions helped Inter avoid the more severe punishment of UEFA and won the time to move around. This is the "creativity" that Mallota and Ausilio often talk about.

But obviously, this is only an emergency measure, not the right way.

Under the current situation, Inter Milan should still regard increasing income and reducing costs as the top priority of the team.Even if the proportion can be reduced from 70% to 65%, the rope tied around the neck will be a little looser.

It is very difficult to increase income, but there are still some places to look forward to, such as the continuous growth of social networking sites’ income, such as participating in the World Club Cup, and whether the rented players hyped by Gazzetta dello Sport today can exchange 22M funds in the coming year, just like this summer.

The pressure to reduce costs is not small, and Inter should try to ensure that every large salary expenditure is put to greater use.

This is one of the reasons why Inter Milan sold brozovic this summer. The current Nerazzurri, under great financial pressure, really can’t afford a rotation player with a pre-tax salary of more than 12 million.

It can be predicted that under the constraints of UEFA, with next-door neighbor AC Milan as a comparison, Inter Milan will pay more attention to the control of salary expenditure in the future, and the probability of new brozovic transactions will never be small.

Mammoth ball is a favorite activity of many people now, which is very helpful to all aspects of the human body, especially for women who lose weight. However, many people don’t know much about the benefits of playing badminton, so when choosing this sport, they need to know it well, so that they will know how to use it when choosing it.

What are the benefits of playing badminton? The following is a detailed introduction, which makes you have a good understanding of this kind of problems, and when you choose, you can also do it with confidence without any harm to your health.

Advantages of playing badminton:

(1) It is often necessary to inhale oxygen in a big way, especially after more beats and mutual mobilization, which is conducive to increasing vital capacity.

(2) Frequent explosive and changeable movements increase the flexibility and adaptability of the heart and joints.

(3) The pace should be orderly, and the hands and feet should cooperate to increase your overall coordination.

(4) Always catch the smash ball and the changeable ball, and take into account the position of your partner to play, and cultivate the flexibility of your eyes, that is, the ability to see all directions and listen to all directions.

(5) It is easy to cultivate feelings, learn skills and be very much in love, which is why there are so many couples on the badminton court.

(6) Cultivate you to spend money healthily, and don’t spend money on various bad hobbies such as eating, drinking, whoring and gambling.

(7) Be competitive and cultivate your indomitable spirit of never giving up until you reach your goal.

(8) Suitable for all ages, strong and weak. Strong opponents, you can learn; Even, playing happily; If your opponent is weak, you can practice your placement, skills and self-improvement.

(9) Addictive, always want to fight. Save yourself the trouble of lacking perseverance in order to "keep exercising".

Through the above introduction, I have a good understanding of the benefits of playing badminton, so it is a good choice for such sports. However, it should be noted that this exercise also needs to be carried out persistently, which will be very helpful for losing weight, and it is also best to have a proper rest after this exercise.

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