Author | Fried Hawthorn with Sugar

At 9: 00 pm on the 21st, the number of Tik Tok fans in Liu Genghong successfully exceeded 30 million. Last night, he just released Tik Tok with 20 million fans. Today, all day, Tik Tok, Weibo and other platforms, he even swept the topic list, "Liu Genghong girl" swept the Internet.

This is the fifth day that Xiao Zhou became a "Liu Genghong girl". She believes that "if you don’t lose weight in April, you will be sad in June", and this year, Liu Genghong successfully defeated Yoga, Zumba and keep.

Liu Genghong was a surprise she got in the little red book. "People keep saying that his live weight loss exercise has a good effect," so she tried it. She feels that following Liu Genghong to exercise is interesting, interactive and has a good atmosphere, and time passes quickly. But she is also uneasy, because she doesn’t seem to have the so-called "Liu Genghong girl’s walking posture with the same paragraph", and the crux given by network diagnosis is "nonstandard movements".

This is also the trouble of Paw Paw who just joined the fitness army in Liu Genghong yesterday. I felt very tired at that time, but when I woke up, there was no such thing as "the arm hurts the most", and the incorrect posture became her guess.

Today, # Liu Genghong Burn Fat and Don’t Practice Disorderly # topped the list of topics in Weibo, and the reading volume quickly exceeded 600 million. However, in Xiao Zhou’s view, this is obviously the intentional guidance of the "jealous".There are both red and black, and it is indisputable that Liu Genghong is on fire.

The Liu Genghong effect is rapidly becoming popular in the form of "human-to-human transmission". Last night, the live broadcast in Liu Genghong received a total of 200 million likes, and the number of fans in Tik Tok exceeded 20 million. However, some media reported that his business cooperation offer was "one number a day", and even Zhang Chi (a pseudonym), a business person of the head advertising company, revealed that there are brands that want to be exposed in a 60-second short video in Liu Genghong, and the price is 500,000 yuan.

The market has been speculating about his next stop after he became popular. But this afternoon, Worry-Free Media and Liu Genghong Studio issued a statement.It means that "I want to focus on providing more high-quality live content for fans and friends at present", and I hope that all brand friends will be Hai Han.

With so many fitness instructors, why did Liu Genghong explode overnight? Will "Liu Genghong Girl" still pay for the live broadcast with goods? Can his popularity boost the wave of fitness live broadcast? We also talked with six "Liu Genghong girls" about these issues.

Liu Genghong girl, what are you addicted to?

　

Liu Genghong’s popularity, when it’s the right time, the right place and the right people.

At school, Xiao Zhou was a veteran fan of Jay Chou. Like most people, she knew Liu Genghong and was also a "friend of Jay Chou". Later, in "Where is Dad Going in the Fifth Season", the interaction between him and his daughter Xiao Pufu made Xiao Zhou feel that "his education method is quite good"; Later, she saw him in all kinds of short videos of visiting restaurants.

This is a comprehensive understanding of Liu Genghong’s previous experience. Among the "Liu Genghong girls" who communicate with the entertainment unicorn,"Where is Dad Going?" is the highest frequency word.Of course, there is also his album Rainbow Paradise released in 2006.

But everyone will emphasize one thing without exception:I didn’t pay much attention before.

At the end of last year, Liu Genghong signed a contract with Worry-Free Media and began to bring goods to couples, but the effect was not satisfactory. In February of this year, he took his family to start a live fitness broadcast, but the most famous events were three banned events: armpit hair, chest muscles and medical health. It is also at this time that there is a famous scene of wearing down jackets for fitness that countless people talk about.

However, with so many live fitness broadcasts, why can Liu Genghong explode overnight? What are the commonalities behind the market’s frequent juxtaposition of him and Li Jiaqi? The answers given by girls in Liu Genghong are not exactly the same.

Xiao Zhou likes the atmosphere in the live broadcast room in Liu Genghong, and the interaction between him and his wife makes her feel very interesting.-On the social platform, there are also many people who see the shadow of their exercise in their wives, and she thinks that the reason why Liu Genghong and Li Jiaqi are above all lies in "sincerity"; Claw claw thinks that "this kind of overhead is actually the companion attribute of live broadcast", and to some extent, fitness needs this kind of companionship and "taking you to practice".

Xiaomin has just joined the fitness army, and she enjoys the "fitness adventure" of moving with millions of people at the same time and being able to beat you in the ear at all times like a fitness instructor."Enthusiasm, no sense of distance, mobilizing a person’s desire to buy or exercise cells are all commendable, but in real life, we often lack such friends."

The accumulated national popularity, the dramatic experience of live broadcast, the sweet interaction with his wife, his specialty in fitness, his trivial thoughts in live broadcast, his enthusiasm and sincerity are all extra points.

But this is a process of making heroes in the current situation.

As Xiao Zhou said, the fitness program that can be fragmented after work because of the epidemic was forced to run aground is also the epitome of many "Liu Genghong girls". But in the communication of entertainment unicorns,Many friends who live at home in Shanghai have no intention to join this wave, so it is more urgent to obtain living materials and be able to eat and drink enough.

One notable feature is that the seemingly huge lineup of "Liu Genghong Girls",In fact, most people are still in their infancy.Whether it can persist and the freshness that the anchor can bring have become new considerations. This also means that how long this wave will last will still be a question mark.

The answers given by these Liu Genghong girls who are entertaining unicorn conversations are not optimistic. Xiao Min said, "I don’t like to repeat the same exercise every day"; Xiao Zhou has a clear fitness goal, which is to lose weight and tighten. He also bluntly says that he will keep exercising in the future, but he may not always follow Liu Genghong to practice.

"only jump exercises without goods",

How to realize the road?

　

According to the report of China Entrepreneur, on April 19th, the live broadcast in Liu Genghong gained 2.4 million sound waves, equivalent to 240,000 yuan, almost 10 times that of ten days ago. Personal income soared at the same time, from the brand owner to the huge fan base, are also watching his next stop:Commercial realization.

Liu Genghong joined hands with Worry-Free Media to bring goods for live broadcast at first, but the cumulative result of 9 live broadcasts was 6 million, which was not conspicuous.Will Liu Genghong, who comes from the husband and wife bringing goods, break through in the opposite direction, that is, find the right track and then feed back the goods?

In the media reports, his team once stated: "Now it is temporarily impossible to carry out live broadcast with goods due to the epidemic situation, and the live broadcast content should be adjusted according to the epidemic situation." In other words, the possibility of live broadcast with goods is not completely rejected, but more people still remember Liu Genghong’s slogan of "just jumping without goods".

If Liu Genghong carries out live broadcast with goods, will you go to the top or reject it? Entertainment Unicorn also asked several girls in Liu Genghong about this question, and their answers were actually quite optimistic: most people accepted it. "I can accept the behavior of carrying goods with low frequency" and "acceptable, but whether I will buy or not depends mainly on the products. I rarely buy things on Tik Tok" …

When Xiao Zhou joined the army of "Liu Genghong Girls", he thought about this question. "Although it is online celebrity’s consistent path to cultivate fans and then bring goods,However, he said that the original intention was to make everyone exercise and be healthy. If the live broadcast brings goods, many people may be disappointed, and their credibility will decline. Instead, it is better to develop other ways to realize cash.”。

Her words, perhaps really sounded the alarm for Liu Genghong in the fire. Similarly, some media pointed out that the realization does not mean that there is only one way to live broadcast with goods. Good content is the foundation of commercial realization, while the slogan without goods comes first, and it can also be realized through courses and endorsements in the future.

In addition,"Stealth goods" also became the key word in this process.Tik Tok searches for the same model of Liu Genghong, and golf caps, yoga mats, and even the same model of sneakers, homes and houses in earlier videos have all become the marketing schemes of the brand. A person’s popularity itself breeds various business opportunities.

More intuitively, there are people from all walks of life in the market, from the short video quotation of 200,000 yuan to the soaring short video of 500,000 yuan in 60 seconds. However, this afternoon, Worry-Free Media and Liu Genghong Studio issued a statement, saying that they "received the cooperation and consultation from friends of the brand, but at present, Liu Genghong and the team want to focus on providing more high-quality live content for fans and friends, and hope that you will all be honest."

This is undoubtedly a wise move. Regardless of the fact that liquidation itself is a problem,At present, the accumulation of fans in Liu Genghong is obviously still in the initial stage, but in fact, the loyalty of fans still needs to be strengthened under the upsurge, and cutting leeks in a hurry will only be counterproductive.

However, it remains to be seen how long this "no goods" can last. And it depends on how long Liu Genghong and its fitness live broadcast can be successful.

Is fitness live broadcast a false proposition?

　

Liu Genghong girl, hold the red fitness live broadcast. According to the data of Feigua, in the past week, a number of live fitness accounts on platforms such as Tik Tok, Aauto Quicker and bilibili experienced a large-scale increase. And everyone is watching,Can this wave set off by Liu Genghong really boost the rise of fitness live broadcast?

Fitness is not a new position for short videos. According to media reports, as of December 2021, the number of sports and fitness creators with over 10,000 fans exceeded 60,000; In 2021, the number of sports fitness videos in Tik Tok increased by 134% and the number of creators increased by 39%.

This is not difficult to understand. During the two years of repeated epidemics, fitness institutions and coaches opened up online positions early, which is also the tacit understanding of the industry; With the help of short videos, the fitness content from Pamela, Zumba to shuttlecock exercises, the tuyere is fast and fleeting; Mature fitness anchors have also successfully brought goods in it, such as "Cat Ning’s Counter-attack" with a haircut, which is 4 live broadcasts with GMV of 9.56 million …

As for the live fitness broadcast, according to the self-reports of several "Liu Genghong girls", before that, due to the epidemic, everyone had more or less the experience of online fitness, and in 2020, Xiao Zhou followed anchor online celebrity for a period of fitness because of home isolation. However, following the live fitness exercise is a first-time experience.

In their descriptions, one of the commonalities of fitness live broadcast is:Compared with the traditional online teaching, the live broadcast has stronger companionship, enthusiasm and appeal, and it is easier for people to immerse themselves in it."But he told me to insist" has become the feeling of many girls in Liu Genghong. Not all fitness bloggers are suitable for live teaching, and the explosion of fire in Liu Genghong is not reproducible in large quantities.

From the into the pit process of "Liu Genghong Girl", it is very important to tilt the flow of the platform and the operation of MCN. The full coverage of Tik Tok’s traffic and the strong grass planting in Xiaohongshu have become an important way for Xiaozhou to join the Liu Genghong fitness live broadcast; Then, with the participation of all kinds of big V’s, the "CP for killing people for money" and various hot search topics formed with Li Jiaqi also quickly boosted Liu Genghong’s going out of the circle, among which the handwriting of 51-Worry Media is indispensable.

"Cloud Fitness" is a catchable outlet, but Liu Genghong’s going out of the circle itself is a superposition of multiple factors. Compared with blindly talking about the slogan, what deserves more attention is actually the versatility under the current wave of "cloud fitness": Xiao Zhou affirmed the convenience and free of charge of cloud fitness, but he was also anxious."Many people don’t understand the point of force, and if they can’t do one-on-one guidance, they will easily use the wrong force, fail to achieve the effect, and even backfire."

Xiao Min also agrees with this. The fitness content on the market is all the rage, and there are not a few anchors under the banner of "X days are thin and X pounds", even to attract attention and let obese people jump, but "most people are actually not suitable for strenuous running and jumping.Not everyone is suitable for Liu Genghong’s shuttlecock exercise, but we should learn more popular science and not gain eyeballs for traffic.”。 Paw Paw expressed concern in the house collapse crisis of online celebrity, the star of these two years.

The overnight fire in Liu Genghong has revived the wave of fitness live broadcast. After the short-term powder-up effect and follow-up effect, it is not just Liu Genghong. How to realize reasonable commercial realization and how to make the public "move" more healthily and reasonably are the problems that all practitioners, MCN institutions and platforms behind them have to face.

Xinhua News Agency, Beijing, December 15th, The Economic Information Daily published an article on December 15th entitled "Domestic tourism revenue in the first three quarters was 3.7 trillion yuan". According to the article, on December 14th, the reporter learned from the series of thematic press conferences on "Opening by Authoritative Authorities" held by the State Council Office that in the first three quarters of this year, domestic tourism reached 3.67 billion person-times, and tourism revenue reached 3.7 trillion yuan, up by 75% and 114% respectively. Residents’ tourism demand has been released in a centralized way, and residents’ travel has increased substantially.

Du Jiang, Vice Minister of Culture and Tourism, said that this year’s tourism market can be described as booming, which not only promoted the expansion of related consumption, but also promoted economic recovery. "Since the beginning of this year, the Ministry of Culture and Tourism has continuously improved the quality of tourism products and innovated the supply of tourism products. We have actively developed new products and formats such as camping tourism, ice and snow tourism, sports tourism, marine tourism, and tourism performing arts, and launched 7 national ski resorts, 22 camps of the third batch of national self-driving caravans 5C and 4C, 13 national sports tourism demonstration bases, the first batch of 24 smart tourism immersive experience new space cultivation pilots, and 40 tourism performing arts boutique projects. "

In addition, the reporter learned that in order to further release the potential of tourism consumption and promote the high-quality development of tourism, the Ministry of Culture and Tourism said that the next step will be to promote cultural and tourism consumption, improve the quality of life of the people and better meet the needs of the people.

"The Ministry of Culture and Tourism promotes the implementation of the’ Domestic Tourism Promotion Plan’, enriches the supply of high-quality tourism products, improves tourism services, regulates the order of the tourism market and creates a tourist destination with quality and temperature. At the same time, we will further promote the in-depth integration of cultural tourism, foster new consumption formats and new modes, promote the construction of a’ small but beautiful’ performing arts space, and innovate and upgrade music festivals, concerts and other products. Promote the healthy development of new formats such as script entertainment and tourism performing arts, and promote the integration of food, performance, sports, health care, Chinese medicine and other fields with tourism. We will also promote a new batch of national cultural and tourism consumption demonstration cities, national tourist resorts, 5A-level scenic spots, national night cultural and tourism consumption gathering areas and a series of brand building. Guide local innovative consumption scenarios, cultivate new formats and consumption patterns, enrich measures to benefit the people, and implement the’ 100 Cities and 100 Districts’ financial support culture and tourism consumption action plan. " Du Jiang said.

It is noteworthy that in terms of optimizing the business environment and maintaining market order, Du Jiang mentioned that the Ministry of Culture and Tourism has continuously relaxed market access, actively innovated supervision methods, created a market-oriented, rule-of-law and international business environment, stimulated the vitality of the cultural and tourism markets, and helped the high-quality development of the industry.

Du Jiang said, on the one hand, the Ministry of Culture and Tourism has relaxed the market access threshold and continuously released policy dividends. The negative list system of market access and the review system of fair competition were fully implemented, a number of administrative examination and approval items were decentralized, and the time limit for examination and approval was reasonably reduced. "In addition, for the new formats of culture and tourism, we adhere to the concept of problem-oriented and inclusive prudence, and introduce inclusive prudential supervision policies for new formats such as script entertainment and e-sports hotels, formulate supervision methods suitable for industry characteristics, set policy transition periods, and create an inclusive, stable and predictable policy environment, leaving enough room for development for new formats."

"Regarding the market order, in the first 11 months of this year, the comprehensive law enforcement agencies of the national cultural market dispatched 9.988 million law enforcement personnel, inspected 3.348 million times and handled 41,000 cases, effectively maintaining the order of the cultural and tourism markets. In the next step, the Ministry of Culture and Tourism will continue to strengthen the comprehensive law enforcement supervision of the cultural and tourism markets, solidly promote a series of law enforcement actions, severely investigate and deal with violations of laws and regulations, and further safeguard the order of the cultural and tourism markets. " Du Jiang said. (Reporter Yuan Xiaokang)

Women are divided into several stages according to their physiological characteristics, from the fetal period to the neonatal period, and then into childhood and adolescence. With the decline of ovarian function, women gradually enter menopause and old age. At different stages, the physiological characteristics of women are constantly changing again.

1. Fetal period

Sperm and egg combine to form a fertilized egg, which is implanted in the uterine cavity and then gradually develops into a fetus. There are 23 pairs of chromosomes in the body, one of which is decisive for development.

2. Neonatal period

Because the fetus is influenced by the mother’s hormones in the uterus, the breast, ovary, uterus and vulva have developed initially. After the baby is born, the hormone level in the blood will drop rapidly, and it is easy to have a small amount of vaginal bleeding. Don’t worry too much, it will usually subside in a few days.

3. Childhood

Girls grow faster in childhood, but the reproductive organs develop slowly. Before the age of 8, the function of hypothalamus-pituitary-ovary axis was inhibited, the reproductive organs were not developed, and the vaginal epithelium was weak and wrinkle-free, which could not resist pathogenic bacteria and was prone to inflammation in children.

4. Adolescence

Girls enter puberty from the age of 10 to 19, and their reproductive organs develop rapidly, and their sexual functions are gradually improved. They begin to have menarche and their breasts develop accordingly. In adolescence, all parts of the body develop rapidly, and the secondary sexual characteristics gradually emerge.

5. Sexual maturity

Sexual maturity, that is, ovarian functional maturity, results in periodic secretion and ovulation of sex hormones. Usually from the age of 18 or so, after 30 years, this period is a period of vigorous fertility. Due to the influence of sex hormones, breast and reproductive organs also undergo periodic changes.

6, menopausal transition period

Generally, women begin to enter the menopause transition period from about 40 years old, which generally lasts for 1~10 years. During this period, ovarian function gradually declines, follicles cannot mature and eggs cannot be excluded, so menstruation becomes irregular. When it develops to a certain extent, the follicles in the ovary can be gradually exhausted, which will lead to the decline of ovarian function and eventually enter menopause. Because the estrogen level fluctuates greatly or suddenly decreases, it is easy to cause mental symptoms, leading to night sweats, poor sleep quality, irritability and hot flashes, which is called menopausal syndrome.

7. Old age

When a woman enters old age, the follicle stops, and the ovary can no longer secrete estrogen, but the ovarian stroma can secrete some androgen. Under the action of peripheral tissues, estrogen can be transformed into circulating estrogen. After women reach the age of 60, the ovarian function has completely lost, not only the body is aging and changing, but also the reproductive organs are slowly shrinking and aging. The main symptom is that the estrogen level is low and it can’t resist pathogenic bacteria, which leads to senile vaginitis. Abnormal bone metabolism also easily leads to osteoporosis, which in turn leads to fractures.

Tips

Girls should do a good job in nursing at any time, pay attention to personal hygiene at ordinary times, change their underwear once a day, avoid sharing the same room during menstruation, and change sanitary napkins at least once every two hours. In addition, lead an honest and clean life, master the correct contraceptive methods, and do not take emergency contraceptives indiscriminately, so as to avoid disrupting endocrine and hormone levels, and even make women enter menopause or lead to amenorrhea in advance. Adjust the diet, supplement nutrition reasonably, and do not lose weight by excessive dieting, so as not to affect the development of reproductive organs.

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When it comes to culture, some people say that I went to college and studied as a graduate student, so I am a literate person. In fact, this is just a person’s education and diploma, not a real culture.

So, what is culture? Broadly speaking, culture refers to the sum of all material products and spiritual products created by human beings. Nowadays, there are many interpretations of the definition of culture, but in any case, culture can not be separated from literacy, and culture can not be separated from consciousness. A literate person is a person who can strive for goodness, progress and progress, a person who pursues personality charm, and a person who can be strictly self-disciplined. Such a person is a literate person with connotation.

Culture, culture, is to educate people. Wen is a civilization, and Wen is a literary spirit! Human society, from ignorance to civilization, this is the progress of society and the development of the times. A person with quality is a person who can arm his mind with culture. Such a person is a literate person and a civilized person.

Literature needs literature, but also needs culture. We should "create" people with literature and inspire people with literature, so as to keep pace with the times, keep pace with civilization, keep moving forward and strengthen ourselves. The Chinese nation has a long and splendid history and culture of 5,000 years, which makes us proud and glorious. The ancient sages have left us countless famous sayings that inspire people’s minds. These are the great wisdom of life, from which we can absorb spiritual nutrition, implant culture in our hearts, infiltrate into people’s bone marrow, and become a powerful spiritual driving force for life growth.

Culture and culture are precious in a word "Hua", and culture can be imperceptibly influenced; Culture can be passed down; Culture needs the unity of knowing and doing, being a man should talk less and do more, keep a low profile and do things with a high profile, which is the charm of culture. People live in reality, the commodity economy is a pluralistic society, colorful, singing and dancing, and all kinds of temptations come to us. Many people can’t stand the temptation of feasting, forget their initial heart, lose their kindness, empty spirit, impetuous mood, money first and self first; Some people make a lot of money, but they have no spiritual support, and eventually they fall down on the road of life.

There was a network anchor named Viya. In two years, she evaded taxes by 643 million yuan, and finally the tax authorities fined her a total of 1.341 billion yuan. She earns hundreds of millions of dollars a year. Some people don’t understand why she should do such a thing as tax evasion when she earns so much money a day. To put it bluntly, it is greed, which is the lack of culture. The lack of greed has been verified in her. People, if they leave morality and kindness, they will be greedy and will eventually be harmed by greed. Such examples are heard from time to time in reality.

A person can make money without money. Modern society provides everyone with a platform for self-development. As long as a person can work hard and strive for self-improvement, he can find his own life stage. If a person has no morality and culture, even if he earns a lot of money, he will eventually "spit it out". This is called settling accounts after the autumn, which is also called what goes around comes around, and what goes around comes around comes around. This is the causal relationship of life, and it is also a cultural embodiment of being a man.

To be a cultured person, this culture is to be a self-disciplined person, a person who can control his own behavior, a person who can control his own mouth, and a person who can control his own behavior. Perhaps some people will say that it is really too difficult and too bitter to be a man like this. In fact, suffering is also a kind of culture. If you eat bitter, you can be a master. If you don’t be a master, you have to consciously look for bitterness. This is a self-disciplined life. If you don’t suffer hardships in life, you won’t get rewards. Take pleasure in suffering, take pleasure in suffering, and strive for a life. This is the culture of being a man and a man with literacy.

Recently, some netizens asked at the "I Jinshan" WeChat public account of "I Jinshan" in the Jinshan District Rong Media Center, Shanghai, and asked: "Xiaobian, Xiaobian, 48 hours have passed, why hasn’t the community notified notification?"

In this regard, "I Jinshan" replied: "The region management and control investigation is a dynamic adjustment process, and it is not said that it will be automatically unblocked in the community in 48 hours. Only when all personnel in the region control the community have been detected twice within 48 hours, and the resultIt is normal. After the comprehensive research and judgment of the previous epidemic prevention and control department can be issued, the unblocking instruction can be issued. Once the nucleic acid test results in the region are controlled abnormal, the control time will be extended accordingly. "

"I Jinshan" added: "The number of nucleic acid detection has soared in the near future, and the test report time is relatively prolonged, which affects the time and control time. The current situation of the epidemic prevention and control is severe and complicated.The principle of less contact and less gathering "promotes home online office."