A few days ago, the blockbuster new product of Blue Electric Vehicle – the real car was officially unveiled, which instantly attracted the attention of the market with its excellent performance, luxurious configuration and forward-looking technology. This model not only meets the multiple needs of consumers for new energy, intelligent technology, power performance, reliable quality and spacious and comfortable, but also explains the deep understanding of the Blue Electric brand for future travel with practical actions.

Future aesthetics, visual feast

The blue electric E5 PLUS adopts a new minimalist futuristic design aesthetic, and the closed super-sensitive technology front face complements the through-type light strip to create a strong sense of technology and future. The addition of fully enclosed chrome trim and 19-inch star wheel hubs instantly enhances the texture of the whole vehicle and becomes a beautiful scenery on the streets and alleys.

Exclusive space, comfortable and then upgraded

Entering the car, the spacious cabin space of the Blue Electric E5 PLUS is eye-catching. The vehicle size of 4760 × 1865 × 1710 mm and the wheelbase of 2785 mm provide passengers with ample leg and head space.The walnut brown integrated interior with soufflé seats creates a warm and comfortable riding environment. In addition, the Blue Electric E5 PLUS is also equipped with a number of luxury configurations, such as panoramic canopy, Huaiblock design, etc., making every trip a pleasure.

Smart technology reshapes the car experience

The Blue Electric E5 PLUS is equipped with a new 15.6-inch FHD super floating intelligent central control screen and HUAWEI HiCar 4.0 system, which realizes a comprehensive upgrade of the car experience. The millisecond response speed, smooth operation interface and full-scene voice interaction function allow drivers to easily enjoy the convenience and fun brought by intelligent technology. At the same time, the integration of massive ecological applications makes life and entertainment in the car readily available to meet the diverse needs of young consumers.

Hardcore battery life, quality is trustworthy

In terms of power performance, the Blue Electric E5 PLUS also performs well. Equipped with the DE-i super electric hybrid system, it has the longest pure electric battery life (CLTC) of 165 kilometers in the same class and an excellent comprehensive cruising range of 1,300 kilometers. The fuel consumption of 100 kilometers of feed is only 4.9 liters, demonstrating its excellent fuel economy. In addition, the Blue Electric E5 PLUS is also tested and produced with the Cyrus quality management system to ensure that each car has excellent quality and reliability.

Now, the Blue Electric E5 PLUS has opened the full pre-sale stage, and officially announced the price information of two high-profile models: the standard battery life version, with a range of 120km, the pre-sale price is set at 109,800 yuan, and the long-range version, with an excellent battery life of 165km, the pre-sale price is 119,800 yuan. What is particularly attractive is that all users who book before 12:00 noon on October 17, 2024 can enjoy exclusive discounts – only need to pay a deposit of 2,000 yuan, you can deduct the balance of up to 10,000 yuan when purchasing the car, this policy undoubtedly brings great value to consumers.

With the official debut of the Blue Electric E5 PLUS and the full opening of the pre-sale, this model will undoubtedly become a strong force in the 100,000-class new energy SUV market. It not only meets the diverse needs of consumers for high quality, high performance and high intelligence, but also promotes the sustainable development and progress of the new energy automobile industry with practical actions.

The 18 Nissan Y62 is so low-key that its light is completely shielded under the brilliance of the Land Cruiser and the Pajero. It can definitely be called a master gang. When driving off-road, the system can exert maximum travel, not like that ** travel, so that all maintain a tight grip on the ground, and at the same time consolidate the connection, greatly improving the Enron function. It also outlines a super appearance, echoing each other with the front plan, domineering all. The Middle East version of the 18 Y62 off-road enthusiasts trek long distances, wear sand, and cross the supply of extremely large help. Think about what it would be like to drive such a master gang in a crowded market. With its strong off-road ability and outstanding protectability, Fanbo’s modified space is favored by those with off-road interests. The Y62 heat dissipation hole not only has the effect of cooling the heating plate, but also outlines a super appearance. Nissan is a model that perfectly blends body posture and wildness all the way, fully demonstrating its own strange charm.

Current car consultation hotline: 18622400152 (with WeChat) Ms. Xu

Configuration: 2017 XE 7 seats 18 wheels, bottom hanging 2 (four doors one-button lift) smart card, one-button start, electric folding, intelligent four-wheel drive system (, multi-road condition selection) LSE + rear, uphill funding, rhombus velvet seat, dual-zone automatic air conditioning, monitoring, front and rear open middle armrest box (with refrigerator) multi-function deflection disc, central control leather hemming + door panel leather wrapping.

The most impressive thing about the 18 4.0XE is the huge one. The car has retained the foundation of this hard-edged style, and it has also made great efforts to improve the luxury. This is the hard-edged four-wheel drive model that is loved and sad by real four-wheel drive fans. The new shape can definitely be called the most raised model in China. Think about what kind of feeling it will be to drive such a car in the hub-hitting shoulder.

The 18 Nissan Nissan Y62 off-road 4.0L Middle East version adopts the four-wind steering wheel design used in luxury cars. The thickness ratio is combined with leather and solid wood materials, which makes the hand grip feel excellent. The other steering wheels are more powerful and integrated for audio, air conditioning and Bluetooth car hands-free system, making the driver more quiet in driving, and never leave the deflection wheel. At the same time, the steering wheel heating effect allows the driver to get the best protection for both hands in the cold winter. The Y62 Middle East 4.0XE has both comfort and efficacy. It is still a three-row model, and the interior materials are more demanding. Leather, aluminum and wood grain splines are used as whitewashing. The planning of the central control part is more luxurious, with a standard Japanese style. BOSE audio is the choice of many mid-to-high-end cars, and the sound effect will not disappoint you.

Interior: The 18 Y62 models adopt the four wind direction wheel design used in luxury cars. The thickness control is combined with the material of leather and solid wood, which makes the hand grip feel excellent. The other steering wheels are powerful, integrated for audio, air conditioning control and Bluetooth car hands-free system, so that the driver can get the best egg wings in the cold winter. The 17 62Y interiors are both comfortable and functional. Still a three-row model, the interior materials are also more dense and wonderful, and leather, aluminum and wood grain splines are used as decorations.

In terms of details: the 18 Y62 Middle East version is also worthy of recognition, with first-class comfort. The world’s first HBMC hydraulic dynamic control system allows the new car to bend steadily, absorb strong shocks, and grasp the dungeon. Any road conditions can be like walking on the ground.

??The Chinese film market continues to be hot, and there are new films every week in the summer. How to choose to watch movies? "China Film Report" and the China Film Critics Society launched the "Weekly Quick Review" section to taste hot new films as soon as possible. This week is the 29th week of 2016, with a total of 10 new films released, including the working day opening, the Jackie Chan action comedy with a box office of over 100 million on the first day, the global box office exceeding 200 million US dollars, the Japanese box office champion who has defended for three consecutive weeks, and the romance led by Guo Fucheng and Yang Zishan. All kinds of blockbusters gathered together to set off a small climax of summer movie viewing. This week’s Weekly Quick Review, we will invite experts to taste these four films with the highest ranking.

Beijing Film Academy Film Department Lecturer and Film Critic Ye Hang: "Jedi Escape" 60 points

??"Jedi Escape" is Jackie Chan’s return to action comedy after 4 years, and it is also Jackie Chan’s first summer film in 40 years. At present, the film is still on the top of the list with 35% of the film on the fourth day of release, and the box office has broken through 300 million. The film has been shot in many places, and the drama of wrestling, water rafting and mud war in the film has also made Jackie Chan over 60 suffer.

??For this film, Ye Hang, a well-known film critic and film school film lecturer, gave a passing score of 60. Ye Hang believes that this film is still a very Jackie Chan-style action comedy. The most outstanding advantage is that it can make full use of the space environment and props to create a sense of action and comedy. This is a continuation of Jackie Chan’s previous style, because whether it is his early kung fu comedy or the subsequent police and gangster films, this is his best skill.

??Ye Hang believes that there are three places where "Jedi Escape" deducts points. First, its story takes place in a very complex place, from Hong Kong and Macao to Russia, Mongolia, and then to the ethnic minority areas of the Chinese mainland. This is just a postcard-like landscape rather than a dramatic situation as a narrative organism. The movement of the film space does not exchange for the cliffhanger of time. Second, the whole film focuses on the design of the bridge but there will be more loopholes in the plot logic. Third, Renee Haring, as a well-known action-adventure film director in Hollywood in the 1990s, his style is almost overshadowed by Jackie Chan’s shadow in this film.

??Expert comments are sharp and pertinent. Ye Hang believes that overall, "Jedi Escape" is still a highly entertaining summer family movie. Judging from the current box office, "Jedi Escape" has brought new vitality to the summer season.

Director of the China Film Critics Association, Sairen: "Doraemon: The Birth of New Nobita in Japan" 56 points

??"Doraemon" could be said to be one of the most influential Japanese comics in China. It had been appearing in China for almost three decades and had a very large audience base. The animated film "Doraemon: The Birth of New Nobita in Japan" was released on July 22, but it was announced on July 14. It could be said that it was a summer airborne contestant. Its second-place ranking on the first day of release was enough to prove the status of this blue fat man in the hearts of fans.

Sai Ren, director of the China Film Critics Association, gave Doraemon: The Birth of New Nobita in Japan a score of 56. His affirmation of the film is that it is an animated film with a childlike innocence and can evoke collective memories after 70/80/90. However, it is this memory that makes him a little dissatisfied with the film. The cute boy Nobita, who never makes big mistakes and makes small mistakes, has become a pan-heroic character in the film, making the whole character a little empty. In addition, the interesting thing about the film is that it has a certain degree of popular science, and there will be some introductions to astronomy, geography, mathematics, and history.

??Expert comments are strict, and the audience is full of feelings. If you go to the theater to "return to innocence" with Doraemon, you will definitely be able to harvest your own touch.

Sha Dan, Program Planner and Curator of China Film Archive: "Before Dawn" 70 points

??There was not much publicity, and there were not many films. On July 22, "Before Dawn" came so quietly. For this first feature film starring Guo Fucheng, Yang Zishan, and directed by Wu Zhongtian, the film critic Sha Dan scored 70 points. Sha Dan believes that the narrative theme of the film is basically completed overnight, and the whole story is connected with many retrospective time and space, making it very difficult to create and shoot. And Guo Fucheng’s image-building of the down-and-out son in the film can be said to be very easy, and Sha Dan praised Guo Fucheng as the best actor among the four kings. The performance of the entire city landscape in "Before Dawn" has also been affirmed by the film critics. The film uses the so-called expressionist lighting to combine the feeling of the whole city with the inner performance of the characters. In addition, in the movie, there are a lot of messages of the shadow culture, especially the combination of Fellini’s and the characters’ relationships in the movie, and you can also find some shadows like this. Shadan believes that if the emotional relationships between some characters in this movie are not so highly skilled, it may be more moving.

Zhong Dafeng, Vice President of the China Film Critics Association and Professor of Beijing Film Academy: "The Return of Mount Tai: A Dangerous Jungle" 70 points

??Tarzan returns to the jungle and fights for love. Experts gave the Hollywood blockbuster "Tarzan Returns: Dangerous Battle in the Jungle" a score of 70. The superheroes born in 1912 came to 2016, no longer returning from primitive society to human society, but a reverse thinking. Although the whole clue is a bit new, the whole is still a little old-fashioned, especially this kind of heroic story, which is basically the same in all "Tarzan" movies. Zhong Dafeng, vice president of the China Film Critics Association and a professor at the Beijing Film Academy, believes that the most worthwhile thing to watch in this film is its audio-visual image. The forests, grasslands, animals, and the relationship between people and animals in the film created by computers have a strong visual impact. In addition, this film also adds some other visual styles, such as the more beautiful love scenes and imaginary scenes, which add color to the film.

??Weekly Quick Review, Sharp Review. How about it, after reading the expert reviews, do you already have a movie viewing plan for this week? Lock in "China Film Report" every Saturday and continue to pay attention to "Weekly Quick Review"!

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Jacky Cheung’s concert broke out! On March 3, Zhong Shanyuan, chairperson of Nongfu Spring, sent a message to mourn Zong Lao, and responded to online rumors such as "The first entrepreneurial income came from Wahaha" and "I was fired for rushing goods".

The original text is as follows:

Today is the first day after Zong Lao’s "first seven". Zong Lao has always been an entrepreneur I respect. He and I are also teachers and friends, and of course, competitors. When I learned that Zong Lao was seriously ill a few days ago, I immediately asked someone to visit him, but by then Zong Lao was already inconvenienced to see the guests and regretted that he could not make the trip. After Zong Lao passed away, I went to the funeral hall to pay tribute, lay a wreath, and express my condolences to Zong Lao’s family.

Old Zong hated online violence when he was alive. Unexpectedly, when Old Zong passed away, there was a lot of slander against me and Nongfu Spring on the Internet, which was by no means what Old Zong was happy to see. As a party who was accidentally involved in the whirlpool of events, it is necessary for me to clarify with a few memorable past events of Old Zong’s life.

I officially quit my job as a reporter for Zhejiang Daily in February 1988 and went into business in the sea. I have run newspapers and planted mushrooms without success. But during my business venture in Hainan, I found that real estate in Hainan was just emerging around 1990, and Hainan did not have the ability to process curtain fabrics. So I established Dacheng Curtain Company in Hainan, shipped curtain fabrics produced in Hangzhou to Hainan for sale, and gradually developed the curtain business to Wangfujing and Yansha general merchandise in Beijing. Therefore, the cloth business is the first pot of gold for my business, rather than the online rumor that "the first entrepreneurial income came from Wahaha".

In 1991, after being introduced by a former colleague, I was fortunate enough to visit Zong Lao at the headquarters of Wahaha, Qingtai Street, Hangzhou. As a sign of respect, I specially selected two books as a meeting gift for Zong Lao. I remember one was "The Limits of Growth" and the other was "Theory Z". Later, Zong Lao invited me to visit the cannery he had just acquired, which was a large state-owned factory with more than 2,200 people. I saw that professional canning equipment was idle, and I remembered the canned eight-treasure porridge that was popular in some parts of South East Asia at that time. I told Zong Lao about this idea. Later, I asked my cousin to bring back six cans of local eight-treasure porridge products from Singapore and deliver them to Zong’s hometown.

Zong Lao was very happy and felt that there was a market for my suggestion. Later, he invested in R & D and developed and produced the well-known Wahaha Nutritional Eight Treasures Porridge, and suggested that I set up Wahaha offices in Guangxi and Hainan to sell Wahaha Children’s Nutritional Oral Liquid. I happily agreed. Unfortunately, the consumer demand in Hainan and Guangxi markets did not meet expectations at that time, and I ran all over the market but had difficulty selling the product. After that, several trading companies came to Hainan to ask me to buy goods, so I was able to clear the goods. Later, I learned that there is a market for children’s nutritional oral liquid in Guangdong.

Many years later, at a sales meeting at Nongfu Spring, I joked that the Wahaha we didn’t sell in Hainan back then was probably sold to Guangdong, and if it were now, it would be considered a flush. Unexpectedly, a casual joke at the time has now become a crime of my "ingratitude". I have never received a salary at Wahaha, let alone been fired for flushing.

In the early days of the development of the market economy, all kinds of management were very extensive, and modern sales concepts such as channel management and stocking were impossible to talk about at that time. It is ironic to look at the problems of the year from a current perspective.

After 2000, the dispute over natural water and pure water was raging. As the two "protagonists" of the dispute, Wahaha and Nongfu Spring clarified their respective positions and product propositions in the dispute, and both achieved certain results in the follow-up. Since then, we have litigated with each other, but in the end, Zong Lao and I shook hands and made peace under the witness of the main leaders of Hangzhou at that time. To this day, I still insist that the mineral elements in water are essential to human health, which is why I insist on producing natural water. However, my respect for Zong Lao’s entrepreneurial spirit has never wavered. I have always stated on various occasions that Zong Lao is the representative of entrepreneurs I respect.

The above two or three things with Zong Lao are not only a small story worth remembering, but also a lot of spiritual wealth. I also hope that when the majority of netizens express their remembrance for Zong Lao, they will not be led by individual self-media or big Vs. No matter Wahaha or Nongfu Spring, they always insist on the same thing: producing good products for the common people.

Once again expressing my thoughts of Zong Lao!

Zhong Sui

March 3, 2024

In Hangzhou

Earlier, Nongfu Spring Vice President Dr. Zhou Li Moments posted a post in response to the online "storm of holding’Wahaha ‘and stepping on’Nongfu Spring’".

Zhou Li said that Mr. Zong Qinghou was in his seventh year today, and maybe the old man didn’t expect that his death would be used by some so-called "melon eaters" to attack another company in the same city and become a hot topic of public opinion. The two companies were in the same city, and although they competed in the early years, they even competed openly against Bo in court under the legal framework.

The incident was reported and rushed to Weibo’s trending topic list.

Attached original text:

Mr. Zong Qinghou was in his seventh year today, and perhaps the old man did not expect that his death would be used by some so-called "melon eaters" to attack another company in the same city, and became a hot topic of public opinion. The two companies were located in the same city, and although they competed in the early years, they even competed openly against Bo in court under the legal framework.

During the debate, the same group ** media will be invited to hold a press conference to discuss their respective views. After 2000, due to differences in product structure and market positioning, the competition with Wahaha has been basically not discussed in the business topic ** farmers. In 2013, when farmers and the ******* Times were hard-hitting standards, someone went to Mr. Zong to instigate. Mr. Zong expressed his attitude by saying "that someone is deliberately engaging in farmers". On the second day ** the ****** Festival in 2014, I also accompanied Mr. Zhong to visit Mr. Zong who had already started work. At that time, I also lamented that Mr. Zong’s diligence was unmatched.

At the beginning of February this year, when I heard that Mr. Zong was admitted to the hospital for treatment, Boss Zhong’s first reaction was "I’m going to visit him". It was because the situation at that time no longer allowed him to visit. On February 25th, I was shocked to hear the news of Mr. Zong’s death. Boss Zhong sent Moments to lament that several senior entrepreneurs in Zhejiang were too hard to enjoy a long life. At noon on the 27th, I went to Wahaha Xiasha Base with Mr. Zhong to offer condolences. Mr. Zhong sent condolences to Zong Fuli and Shi Youzhen, and also mentioned to Shi Youzhen that he had visited her house that year. On the way back, Mr. Zhong also recalled that Wahaha had just acquired the Hangzhou cannery at that time, and he asked someone to buy samples of six cans of eight-treasure porridge from Singapore. He suggested that Mr. Zong use the equipment of the cannery to produce eight-treasure porridge. At the memorial meeting of Mr. Zong at 10 o’clock on the 28th, Mr. Zhong posted his condolences online, telling the staff that "Mr. Zong Qinghou and I have achieved each other, and we are also teachers and friends." There are many emotions. Zhejiang businesspeople do not have the scene of eating and drinking together, but in fact they can help each other in case of trouble. During the debate between the farmer and the Beijing Times in 2013, Mr. Lu Guanqiu and Mr. Song Weiping both sent letters of solidarity.

Chief Zong rode the crane and went to pay his condolences and send wreaths. It was a basic etiquette, and there was nothing worth hyping about in the first place. It was incredible that some people did not know what kind of interests they were motivated by or what kind of dark psychology they had the heart to use this topic to continue to hype and evolve into personal attacks. Previously, he had been silent, and he really did not want to argue about this during Mr. Zong Qinghou’s funeral.

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Original title: "Nongfu Spring Bell" emergency sound! "

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China News Service, Beijing, June 17 (Liu Yue) "Is this a ticketing website or the scene of the Golden Melody Awards?"

In 2024, the "concert economy" continued to become a new flashpoint in the domestic cultural tourism circuit. From Andy Lau, Jacky Cheung, Li Hechen, Ren Xianqi, to Jay Chou, Jolin Tsai, Eason Chan, and Wang Xinling, most of the Hong Kong and Taiwan music circles came to the mainland to hold concerts.

Netizen ridicule: Those people in the headphones are now singing in front of me. Not only my youth, but also my parents’ youth.

Andy Lau 2024 Tour Poster

Hong Kong and Taiwan singers gather on the mainland to set off a nostalgic storm

On June 15, Beijing fans welcomed Karen Mok and Xin Xiaoqi, who sang at the same time at the Bird’s Nest and the National Stadium, less than two kilometers away.

According to the reporter’s incomplete statistics, looking across the country, nearly 20 Hong Kong and Taiwan artists chose to perform on June 15: Miriam Yang in Tianjin, Jolin Tsai in Taiyuan, Deng Ziqi in Qingdao, Su Youpeng in Xi’an, Wang Xinling in Changsha, Cai Jianya in Hangzhou… The last "gathering pageant" was born on April 20 – this day was nicknamed "Concert Day" in China by netizens. On that day, more than 30 concerts were held in cities across the country, including five in Shanghai, namely Zhang Xinzhe, Xu Huaiyu, New Pants, Luo Dayou, Xin Orchestra, and the content of Hong Kong and Taiwan singers was extremely high.

In the first half of 2024 alone, more than 30 well-known singers from Hong Kong and Taiwan sang in the mainland, and in the second half of the year, there were also many heavyweights such as Twins and Power Trains. From the 1960s to the 1990s, the "youth memories" of several generations in the mainland have crossed the ocean, blowing up bursts of nostalgia, and many "famous scenes" have been born at the same time:

Shaoxing, Zhejiang, Ren Xianqi "conducted" the audience to sing "Ronin Love Song", laughing "It turns out that this is the feeling of Teacher Wubai’s concert"; Hefei, Anhui, heckled "refund" on the spot, Pan Weibai incarnated as a supernumerary member of "Deyun Club" and "competed with the audience"; "Yitian" Sanmei Gao Yuanyuan, Chen Zihan, and Chen Xiuli gathered at the scene of Su Youpeng’s concert in Beijing, and the "Wuji brother" on the stage said: God, have all the "love debts" I owe come today?

In the background of the concert, Su Youpeng and "Yitian Sanmei" took a group photo. Picture source Chen Zihan Weibo

In addition, there were the usual unsmiling "Wang Xinling boys" who waved pink glow sticks, their faces sweetly "doo doo doo doo doo doo doo"; "Brother Jay, you are like a star, like the sun, always here", a sincere confession from male fans moved Jay Chou to tears… and female fans were busy saving money, after all, Andy Lau was coming in the second half of the year.

Jacky Cheung cancelled the performance due to illness, and Wang Xinling burst into tears at the scene

From July 2024, Andy Lau will hold a tour in Shanghai, Hangzhou, Guangzhou and other places. While happy, fans warmly remind: Andy is 62 this year, don’t keep going, after all, another of the Four Heavenly Kings fell ill some time ago.

On June 7, Jacky Cheung’s concert tour was temporarily cancelled. He apologized to his fans, saying that he was confirmed to be infected with RSV (respiratory syncytial virus) and that his throat could not make normal sounds. He admitted that RSV was originally a disease that children were prone to: "Probably because I am 60 +, it is said that as I get older, I will slowly become a child, so I am infected."

This is the second time this year that Jacky Cheung has cancelled a concert in Shanghai due to illness after he was infected with COVID-19 in March. According to Taiwanese media reports, after a week off, Jacky Cheung arrived in Taipei on June 13 and continued his tour on the 14th. Therefore, some netizens expressed concern: Is Xueyou brother too "hard"?

It is reported that Jacky Cheung’s "60 +" tour started in Macau in June last year, and more than 100 concerts have been held so far. According to the ticketing website, Jacky Cheung will hold 12 concerts in Hangzhou from July to August. Although the strength of the king cannot be denied, the intensive singing after the recovery of the serious illness, combined with the hot weather in Hangzhou, may not even be able to bear the devil’s itinerary.

Jacky Cheung "Three additional sessions" poster

Jacky Cheung was not an exception. At the Dalian concert on January 7, Wang Xinling suddenly lost his voice and apologized on the spot, saying that he was too tired recently and had a problem with his voice. On January 19, Eason Chan started singing in Xiamen, and because his voice was slightly hoarse, he apologized to the fans on the spot: "I contracted some bacteria a while ago, sorry today."

On May 25, Eason Chan announced at a concert in Hangzhou that the 101st concert would not be held as scheduled due to the loss of his voice. He bowed and wiped away his tears and cried, and then posted Weibo to apologize again, "I really want to spend these three hours with you, but the doctor’s suggestion is that my vocal cords must rest."

Hong Kong and Taiwan singers go two-way with cultural tourists from all over the world

Behind the "non-stop" tour of the mainland by Hong Kong and Taiwan singers not only reflects the fans’ recollection of their youth, but also highlights the increasingly frequent folk cultural exchanges between the mainland and Hong Kong and Taiwan.

In addition, the "lively singing" cannot be separated from the stability and improvement of the mainland performing arts market. On May 7, the China Performance Industry Association released a briefing on the national performance market during the "May Day" holiday. The briefing said that during the "May Day" holiday, the number of large-scale concerts, the average box office and the number of spectators increased significantly compared with the same period last year, and the market supply and demand were booming. Data show that during the "May Day" holiday, there were 184 large-scale commercial performances with more than 5,000 people across the country, an increase of 14.49% year-on-year; box office revenue was 1.153 billion yuan, an increase of 78.48% year-on-year; unique viewers 2.6029 million, an increase of 66.35% year-on-year.

Jay Chou thanked Hangzhou fans on his personal social media. Social media screenshots

Not only that, the performance products have become a big "sharp weapon" for "literature" and "tourism" to go in both directions. According to the Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism, according to preliminary calculations, the Hangzhou Station of Jay Chou Carnival World Tour directly drove the consumption of Hangzhou culture and tourism 1.316 billion yuan, of which foreign audiences contributed as much as 68.1% of the consumption.

In addition, according to the statistics of the Hangzhou Tourism Economics Laboratory, from April 18 to 21, Hangzhou received 4.722 million foreign tourists, with an average of 1.1805 million people per day, the highest since April. It is no wonder that Jay Chou is nicknamed "floating GDP" after singing a "small long holiday" in four days.

Of course, the two-way travel between Hong Kong and Taiwan singers and cultural tourists from all over the world does not stop there – Ren Xianqi clocks in Hefei famous attractions; Eason Chan asks netizens to recommend Ningbo authentic food; Wang Xinling searches for "Xia Yuhe" in Jinan Daming Lake Citywalk; from Guizhou tie-dyeing to Quanzhou dripping beast, Cai Yilin uses the concert vlog form to continue to promote intangible cultural heritage culture in various places…

Cai Yilin experiences Guizhou intangible cultural heritage tie-dyeing. Picture source Cai Yilin Studio Weibo

Cross-strait cultural exchanges are important. Since the beginning of this year, the hit drama "Flowers" has been popular in Hong Kong and Taiwan. Recently, actor Hu Ge visited Taiwan, and the short 22-hour trip caused a heat wave on the island. "We are indistinguishable from each other" in the mouth of "Bao Zong" has been quoted and recognized by a large number of young people on the island.

It can be seen that the sons and daughters of China have the same heart and origin, empathy and resonance. The collision of cultures has broadened the boundaries of the consumption potential of urban cultural tourism. Under the appearance of the continuous hot star performance market, the pace of economic growth is in a hurry, and the emotional links between people may as well flow. (End)

continuousFor four months, Duan Yahui, assistant director of the investment and finance department of the Yangtze River Delta National Innovation Center, would free up the Wednesday afternoon of the third week of the month from 13:30 to 16:30 to go to the Shanghai Baoshan Science and Technology Innovation Conference Room. It is the venue of the "Sanjiang Innovation Forum" of Baoshan University Science Park Company.

For Duan Yahui,The "Sanjiang Innovation Forum" series of activities in the form of "Industry Frontier Insights" + "Project Elevator Speech" + "In-depth Docking Exchange" brings together the owners and recipients of scientific and technological innovation achievements to form a normal resource docking and exchange mechanism, which is more in-depth and more efficient. For the scientific and technological achievement transformation project itself, this platform that connects resources such as policies, capital, application scenarios, upstream and downstream is also more attractive.

Since the launch of the series of activities, a number of high-quality projects in key industries in Baoshan District, such as big health, artificial intelligence and intelligent manufacturing, and new materials, have been unveiled. Accumulated more than90 projects, 350 investment institutions, service institutions and industrial companies gathered in the science and technology innovation hall, initially realizing the transformation from attracting to empowering, from "I want to come" to "I want to come".

On the occasion of the annual event of "Sanjiang Innovation Forum" on December 13, people came again with anticipation to exchange and discuss the new actions of "Building a new paradigm of science and technology innovation empowerment and opening a new chapter of achievement transformation" in Baoshan.

Continuous iteration "Baoshan model"

To become a paradigm means to be exemplary, exemplary, and to achieve standardization.Under the guidance of relevant district departments, Baoshan DistrictestablishedThe "three sequential" model will create a "early investment, small investment, and hard technology" technology service support system of "scientific seedling raising", "precision fertilization", and "effective grafting", and create a new paradigm of accurately empowered early science and technology innovation projects with Baoshan characteristics.

The "three sequential" refers to the investment first and then the shares, the service first and then the shares, and the rent first and then the shares. Among them, the investment first and then the shares model has been quite influential. Investment first and then the shares is an innovative financial support model. Financial support funds are invested in science and technology enterprises in the form of science and technology projects in the early stage. When the investee company realizes market-oriented equity financing or develops well, the invested financial funds are converted into equity, and gradually withdrawn according to the principle of "appropriate income". This model skillfully combines fiscal funds with social financing, gives full play to the guiding role of "tangible hands", leverages limited resources to exert greater efficiency, and promotes the transformation of scientific and technological achievements into real productivity.

After aAfter more than a year of practice, the "Baoshan Model" of first investment and then shares has become more and more mature. Not long ago, the Baoshan District Science and Technology Commission, together with Baoshan Technology Transfer Co., Ltd. (hereinafter referred to as the Technology Transfer Company), a wholly-owned subsidiary of Baoshan University Science and Technology Park Development Co., Ltd., signed the "Project Construction Cooperation Agreement" with the second batch of "first investment and then shares" projects. Nine key scientific and technological achievements transformation projects, including advanced packaging acousto-optic auxiliary bonding equipment – ULAB, application scenario-oriented enzyme engineering product development and industrialization, stood out from more than 70 declared projects.

After signing the contract, Baoshan District also invited the heads of the first batch of 7 project-approved projects to share the "transcript" of enterprise development with the second batch of project owners. It is understood that with the help of the "first investment and then shares" policy, the first batch of 7 project-approved projects achieved self-accelerating development, and completed the research and development of prototypes (products), the construction of pilot lines, and clinical trials. Some enterprises’ output value exceeded 10 million yuan that year, which attracted wide attention from social capital. Among them, three companies including Shanghai Tongxin Technology Co., Ltd. have started the in-depth due diligence and bargaining process. When Zhang Qianwu, the general manager of Shanghai Tianyu Guanglian Communication Technology Co., Ltd., shared his experience as a "senior" for the new batch of projects, he only said one sentence: "My only suggestion is to find more technology transfer companies, they are professional enough and not afraid of trouble!"

When the government becomes"Partner", start-ups have reaped "timely rain". Zhu Jinghong, general manager of Baoshan University Science and Technology Park Development Co., Ltd., said that in view of the characteristics of the early shortage of funds for science and technology enterprises, the "Baoshan model" of first investment and then shares will continue to iterate and promote the high-quality development of enterprises.

Deep empowering, making it possible to serve first and then share

this yearIn November, the options of Shanghai Zhenfu Medical Technology Co., Ltd. held by the technology transfer company completed the registration and custody procedures of the options in the Shanghai Equity Custody Trading Center. Song Yixin, deputy general manager of the technology transfer company, was excited for several days. "This is the first batch of stock options that have completed the registration and custody procedures since the launch of the comprehensive service pilot of stock options in Shanghai, and it is also the first stock warrant with a venture capital institution as the main body and in exchange for services."

Service first and then stock, behind it is Baoshan’s deep empowering service for the transformation of scientific and technological achievements. Founded inIn 2021, Zhenfu Medical will focus on the localization of the liquid pulsation dry eye treatment instrument, and jointly develop the first liquid pulsation dry eye treatment instrument with completely independent intellectual property rights in China with Fudan University School of Medicine and Fudan University Affiliated Hospital.

After learning that Zhenfu Medical was preparing to apply for the second type of innovative medical apparatus certificate, the technology transfer company took the initiative to provide door-to-door guidance, providing professional services in the registration application materials, application process and evaluation process. Under the guidance and support of the district market supervision bureau and other departments, it smoothly entered the second type of innovative medical apparatus special review process. "In order to help enterprises better open the market, we also actively connected with the US Lumenis Medical Medical Laser Company to provide application scenarios for Zhenfu Medical, and successfully promoted the two parties to reach a strategic cooperation." Song Yixin said.

"Don’t look at the technology transfer companies are all young faces, the knowledge background and practical ability are not ordinary." Zhu Jinghong introduced that the business and team management of the technology transfer company adopt the "well-known Internet factory model in China". The five-dimensional project management system they created evaluates their capabilities in five aspects: business, team, compliance, marketing and capital from the time of project warehousing, and at the same time improves the five-dimensional attributes of the project in a targeted manner according to the short board of the project. The "Five Ones" project service mechanism, around the business plan writing and modification, science and technology innovation resources docking and other aspects, accompanies the growth of enterprises.

Start-up technology companies are cost-sensitive and look forward to"Go light"; the carrier of the Science and Technology Innovation Park has been built to attract investment, and there is pressure to dechemical. How can both parties build trust and achieve a win-win situation? Recently, the technology transfer company has launched a rent-first-share model.

Rent first and then share refers to the project leasing first, the carrier is free of rent or a certain discount, and then through the project equity, share options to achieve income. Song Yixin introduced that this approach will further solve the cost of hard technology enterprises in the founding stage, and also allow the carrier to explore new profit models in a better way, truly realize risk sharing and benefit sharing.On the day of the annual event of "Sanjiang Chuangtan", the first rent and then the shares ushered in a "good start". At the meeting,The first batch of interconnected treasure land Binjiang Park and Dachang Town industrialized plots that are willing to explore the first rent and then share model were promoted.

In order to further promote the batch transformation of scientific and technological achievements, Baoshan University Science and Technology Park Development Co., Ltd. will also take the lead in establishing the Xingzhi Science and Technology Innovation College, starting from talent training to create high-quality incubation training courses, and cultivate more scientists who understand scientists"Shop boy" and "partner" of achievement transformation help "North transformation".

    International Online auto channel News: Recently, the speculation about the price of BYD Han EV is very hot, and there are also price estimates ranging from 250,000 to 400,000 yuan in the industry, and consumers generally believe that the price of BYD Han EV is beyond the expected level. Before discussing the price, consumers can be said to be eagerly looking forward to BYD Han EV, admiring its international design level and expecting brand-new technology to expand its territory in the new energy market. From this perspective, it is a pity to be "persuaded" by the price.

   

Byd Han EV

    The contradiction between the continuous optimization of brand value system and consumers’ inner desire for "cheap" independent brands is vividly reflected in BYD Han EV, which can actually be regarded as consumers’ recognition of products to a certain extent. Further thinking, if BYD Han EV establishes a brand-new product image in the hearts of consumers by virtue of its product strength, is it the value that Han EV really pursues?

   "High-level" quality directly points to the pain point of consumption

    First of all, BYD Han EV is a product that integrates almost all the superior resources of the brand. Its design level, technical level and its own product positioning occupy the commanding heights of BYD brand, and at the same time, it also shows outstanding product advantages in horizontal comparison with competing products at the same level. If we sum up the comprehensive competitiveness of BYD Han EV in one word, "high order" is undoubtedly a suitable choice.

   

Byd Han EV drag coefficient

    The design of BYD Han EV has been made public for a long time, so I won’t repeat it too much. The skills of international first-line designers are almost unified in aesthetics, and the drag coefficient of 0.233cd is at the leading level in the industry. The simple interior exudes a strong charm of science and technology, which can be called a template for the design of new energy electric vehicles. The newly upgraded DiLink 3.0 is equipped with DiPilot unmanned auxiliary system for the first time. Recently, BYD executives also revealed in Weibo that they have in-depth technical cooperation with Huawei. The human-computer interaction technology of BYD Han EV is also worth looking forward to.

   

Byd EV blade battery

    The use of blade battery makes BYD Han EV hold the key to open the future door of new energy field. As the first mass-produced vehicle equipped with blade battery, BYD Han EV’s NEDC cruising range is 605 kilometers, and its endurance may not be described as outstanding at present, but the advantages of blade battery in safety and service life make Han EV have the advantage that competing products are difficult to target. Blade battery fundamentally eliminates the possibility of "spontaneous combustion", and can be charged and discharged more than 3000 times, with the longest driving mileage exceeding 1.2 million kilometers. At the same time, the 0-100km/h acceleration ability of 3.9 seconds cannot be ignored. The outstanding performance of BYD Han EV power makes it have a variety of experience ports, which can meet the car needs of different users in a wider range.

   

Byd Han EV LOGO

    When "first time", "brand-new", "unmanned driving" and "long service life" become the key words of BYD Han EV, its product advantages have jumped to the fore. BYD Han EV is in the buyer’s market because of the product value transmitted by brand-new technology. Han EV can be said to be a product specifically aimed at the weakness of consumers in new energy electric vehicle products.

   Price "to the left" and value "to the right"

    Will the price of BYD Han EV reach the height that consumers are "unacceptable" for a while? Maybe it will. At present, the price range of Qin PRO EV with the highest positioning and the most expensive price of BYD’s new energy car is 149,900-204,900 yuan, and the Han EV with a higher positioning level should not have too much intersection with Qin PRO EV. Tang EV, a new energy /SUV model, is the flagship of BYD’s new energy products. The price range of 304,900-384,900 yuan has caused many consumers to "stay at a respectful distance from others" and its sales volume is not as good as that of the models with slightly lower brand positioning. In view of the many new technologies carried by Han EV, it is not easy to control the price within the range of Tang EV. Beyond the price range of Tang EV, it is undoubtedly touching the "bottom line" of consumers’ prices, which is the same as that of Tang EV and new energy cars/SUVs.

Byd Han EV steering wheel

    For the market, BYD Han EV has better brand value and technology accumulation than Tucki P7, which is located close to the market. In the field of new energy vehicles, in the face of the 300,000-yuan unavoidable rival Tesla Model 3, BYD Han EV is also very likely to sell at a higher price than Model 3, especially in the state that the price of Model 3 has been repeatedly lowered due to policy adjustment. BYD Han EV with a higher product positioning will bring consumers a very difficult multiple-choice question. Whether it is the positioning of the product itself or the high cost load that is inevitable when new technologies are used in advance, BYD Han EV is hardly a product that will be "really fragrant" at first glance, but at least it is definitely a "penny for money" product. After all, the first mass production of new technologies requires certain cost digestion.

Byd Han EV interior design

    Since the range of pricing is generally delineated, another question follows. Does BYD Han EV furniture have the "value" of supporting high prices? From a technical point of view, BYD Han EV is not afraid of any rivals. Under the premise of technical confidence, Han EV’s "high price" is emboldened. With the development and progress of independent brands, after completing the original accumulation, brand upward has become a new goal pursued by mature independent brands, and consumers’ acceptance and recognition of independent brand products with gradually higher positioning and slowly rising prices are also improving simultaneously. From the market environment, BYD Han EV will not fall into the situation of "reversing consumers’ cognition by itself", but obviously it will not be easy to achieve its goal.

Byd Han EV air conditioning air outlet and sound

    In a word, the pricing of BYD Han EV may become one of the key factors to determine the sales volume, but with the mass production and subsequent gradual decentralization of new technologies, Han EV will provide a strong boost for BYD to achieve brand promotion in the new energy field and become one of the "anchor" products of the brand in the new energy field. (Source: Official Photo courtesy of: Huang Yi)

　

　　Guangming Daily reporter Zhang Zheng Guangming Daily correspondent Zhang Ziqi Deng Bailu

　　Xie Wei, director of the Cultural Tourism Bureau of online celebrity, Suizhou City, Hubei Province, who was both "spitted" and happy by netizens because of her hair accessories and slightly fat figure, told reporters with joy: "In the first quarter of this year, the city received a total of 7.526 million tourists, achieving a tourism income of 4.67 billion yuan, exceeding the data of the same period in 2019 and setting a record high."

　　Contrary to the image of the video, he is meticulous at work. Recently, when he spot-checked a problem at a scenic spot, he seriously told the staff of the local cultural tourism system: "If the traffic goes up and the word-of-mouth drops, we will only be bitten by the traffic!"

　　In the past two years, the directors of cultural tourism bureaus in various places have been "very busy": they have to "show their faces" in a high-profile way to promote cultural tourism, and they have to bear the pressure brought by the network — — Some people call it "the director trapped in traffic."

　　In the face of some controversy and traffic, Xie Wei is optimistic, "willing to appear in the camera ‘ Volume ’ The director of the cultural tourism bureau still hopes to do something. " After all, he did not forget to tell reporters to give more publicity to Suizhou.

　　Many readers are curious, why did they become online celebrity? What kind of confusion are you facing? Can you maintain the heat for a long time? To this end, Guangming Daily reporter conducted an in-depth interview with this group.

　　Tourists visit Hongcun Scenic Spot in yi county, Huangshan City, Anhui Province. Photo by Xu Jiadong/Bright Picture

　　Why did they become online celebrity?

　　No matter in appearance or expression, Xie Wei seems to have nothing to do with the standard of "online celebrity". In the video that made him out of the circle, Xie Wei wore Hanfu, which quickly attracted ridicule from netizens. "I knew from the beginning that I was very sloppy, but at that time, I felt that this would not affect the beauty of the Millennium Ginkgo Valley. I didn’t expect netizens to focus on me. " Xie Wei said.

　　Being online celebrity is not Xie Wei’s initial intention. In February 2022, Xie Wei was transferred from Suixian County to Suizhou City, Hubei Province as the director of the Culture and Tourism Bureau. During the epidemic prevention and control period, the local cultural tourism industry suffered heavy losses. Xie Wei took office for a month, which coincided with the peach blossom season in Suizhou. He confidently invited more than 20 people from the media to promote it. Unexpectedly, after the video was sent out, the response was flat and the publicity effect was not satisfactory.

　　Xie Wei called "meat pain" after calculating the account. "An activity, each big V needs hundreds to thousands of dollars in labor costs. If there are such activities every month, the annual budget will be several hundred thousand smaller. Comparing the effect, spending too much money is not a long-term solution. "

　　At that time, Liu Hong, director of the Cultural Tourism Bureau of Ganzi Prefecture, Sichuan Province, had become popular on the Internet with his martial arts costume and became one of the first directors of online celebrity, attracting a lot of attention.

　　This made Xie Wei see new possibilities. "I thought, why not follow the example of Director Liu Hong and try it yourself? It will save more money than inviting stars and big V." Xie Wei said.

　　Whether there is controversy or not, we have to admit that Xie Wei’s "explosion" has indeed saved a lot of money for Suizhou’s image promotion.

　　Tourists visit the drum culture exhibition at the Bell and Drum Tower Museum in Xi ‘an, Shaanxi. Xinhua news agency

　　Xie Wei, who took off the label of "online celebrity", is the most typical image of a civil servant in the public mind: wearing a dark coat with a white shirt, showing a calm temperament in his gestures. Before entering the cultural tourism system, he served as secretary of the township party Committee and participated in flood control and disaster relief work.

　　In his view, high-profile popularity is not contrary to his original intention. What the tourism industry needs is "marketing like a madman". Xie Wei said frankly, "online celebrity officials are just a statement. Actually ‘ Red ’ It’s a flash, and civil servants are our job. I can’t accept myself when everyone is writing ‘ Do not move ’ This will be sorry for the trust of the organization. "

　　Ouyang Min, an associate professor at the School of Journalism and Communication, Wuhan University, believes that the change from "low-key" in grass-roots work to "high-key" in cultural tourism marketing actually reflects the functional transformation of government departments from "managers" to "servers".

　　"For a long time, the image of officials has always been serious. In this upsurge, the directors took the initiative to ‘ Decapitation ’ In front of the camera, the expression of escaping and youthfulness subverts the public’s inherent cognition of civil servants. The interweaving of online celebrity and officials has produced a strong sense of comedy and conflict, which accords with the audience’s ‘ Curious ’ Psychology. " Ouyang Min believes that this is a development opportunity for the local cultural tourism industry.

　　What are the dilemmas in traffic?

　　The directors at the center of the topic found that traffic brought not only economic benefits, but also many controversies and rumors.

　　"I don’t know if you have seen the video circulating on the Internet? In their video, I was turned into a little girl in her twenties, wearing a sling and ogling everywhere. " When talking about this matter, Xie Wei frowned and looked very helpless.

　　In March of this year, some self-media AI-changed Xie Wei’s video and marked it with the words "Xie Director’s modern video footage" in an attempt to share a piece of the traffic tide, which also misled many netizens.

　　After the video was released, negative comments on the Internet flooded into Xie Wei. Someone asked him in the comment area: "Is it necessary to sell ugliness because of ugliness?"

　　Submerged in the voice of public opinion, Xie Wei said frankly that he once felt at a loss. He is afraid that he will be labeled as "grandstanding" and even more worried that the surging bad reviews will affect the image of Suizhou. "Because of this incident, many fans have withdrawn from my fan base, and the video click rate has also been affected." Xie Wei said.

　　In Bainiu Village, Changhua Town, Lin ‘an District, Hangzhou, Zhejiang Province, Luo Xingyue (first from right), an investment operator of the village scenic spot, introduced the natural scenery of Bainiu Village to tourists. Xinhua news agency

　　While Xie Wei is facing confusion, directors in other places have also begun to examine the "double-edged sword" of traffic.

　　In March last year, director of the Cultural and Tourism Bureau of daofu county, Sichuan Province, Jiang Zeduoji quickly "went out of the circle" with a sci-fi propaganda film and fluent English, becoming another well-known director of online celebrity after Liu Hong.

　　Up to now, his videos have almost "zero bad reviews", but he is still worried about his high exposure. "My friend said I was ‘ Seek your own way out ’ Exposed to the spotlight, all the subtle movements will be artificially amplified. If the traffic is too large, there may be gossip. " Denzawa Dorje said frankly.

　　In this regard, Ouyang Min believes that it is not unexpected that the traffic will bite back under the strong secondary creation of short videos, and the directors should be prepared.

　　Chen Bo, a professor at the National Institute of Cultural Development of Wuhan University, pointed out: "Director Xie ‘ Ugly out of the circle ’ It has indeed enhanced the visibility of the city. From the results, this is a relatively successful marketing. But this is not a good medicine for developing tourism. After the track of the director is saturated, what do the directors in other places rely on to get traffic? "

　　Chen Bo believes that in order to avoid the traffic itself, directors should clearly realize that publicity is only a means, not an end. Compared with "packaging is new", the cultural tourism industry should take the route of "content is king" and retain tourists with high-quality cultural tourism experience, otherwise it will be short-lived and will not last long.

　　How to seek "allowance" in "flow"

　　As more and more directors join the "online celebrity" tide, sharp-eyed netizens find "clues", and the short videos of cultural tours gradually appear homogenization phenomenon — — The directors are scrambling to adopt similar practices such as "cross-dressing show" and "showing beautiful scenery", which makes the public feel aesthetic fatigue.

　　"Imitation is the least controversial and the least investment." A director of online celebrity Cultural Tourism Bureau with a large number of fans bluntly said that because there is no professional operation team, creativity is easy to dry up and operation is difficult. In order to keep the account updated, we have to follow suit.

　　Tourists visit Nalati tourist scenic spot in Xinjiang. Xinhua news agency

　　Not long ago, the barbecue in Zibo was "out of the circle", which also provided a new inspiration for Director online celebrity — — You can’t just "roll in" endlessly in the video, but you should pay more attention to the travel experience.

　　Mitsuzawa Dorje once held a special meeting to re-examine Zibo’s out-of-circle password, and finally came to the conclusion that — — A city should have a core of fireworks.

　　"Barbecue seems to be a carrier of the taste of street life, but the affinity and interactivity reflected in this process are the core competitiveness." Yasuzawa Dorje believes that the development of cultural tourism should not only have the "face" of video promotion, but also have the "lizi" of tourism experience.

　　Some directors of cultural tourism said in interviews that the root cause of the fire in Zibo was to identify the uniqueness of the city. We should not simply imitate it, but give full play to local strengths according to local conditions and create a unique and grounded cultural tourism environment.

　　"I have been busy attracting investment recently." Online celebrity’s influence is being "realized". "Recently, four companies came to me by name to talk about investment and investment in homestay projects and amusement facilities."

　　In Dafang County, Guizhou Province, Wu Jiaojiao, deputy director of the online celebrity Municipal Bureau of Culture and Broadcasting, experienced the network dividend — — Online data is converted into offline income. A few years ago, they encountered the problem of "pain point". Some fans bluntly told her that the tourism format of young consumer groups was still in a blank, and there was "something to watch" but not "play" for young people. How to solve it once became a difficult problem.

　　This year, the local reference big data "suits the right medicine": a variety of new tourism formats have been launched — — Yi people’s immersive script tour, dressing tour, terrace light show, theme performance in the 1980 s and other ingenious activities. "On May 1 this year, the number of young tourists who come generously has also increased. The daily average number of marchers is as high as tens of thousands. Among them, among the leisure tourism consumer groups, young users and parent-child groups after the 90 s accounted for nearly 90%. " Wu Hao said.

　　Wu Jiaojiao (first from right), deputy director of the Bureau of Culture and Broadcasting in Dafang County, Guizhou Province, is at work. Bright picture

　　Recently, many directors of online celebrity Cultural Tourism Bureau have been thinking — — How to realize the transformation from "online celebrity" to "long red" and from "flow" to "reserve"?

　　Combining with relevant research, Ouyang Min gave suggestions to the directors: "As a tourist destination known for its natural scenery, it is suggested to build a selling point to relieve urban pressure, embrace nature, purify the soul and strengthen emotional experience. Tourist destinations with profound cultural heritage can focus on the development of folk resources, such as traditional crafts, folklore, historical allusions, etc., and explore deeper cultural connotations. "

　　A director of the online celebrity Cultural Tourism Bureau said that in the face of the cultural tourism fever in various places, it is also necessary to be wary of rushing into the project.

　　In this regard, Chen Bo, an expert who has been paying attention to cultural studies for a long time, reminded that the local cultural tourism departments should also do a good job in evaluating the online traffic conversion ability on the premise of clearly publicizing and positioning. "After all, online traffic cannot be directly realized. The cultural tourism department should measure the return on investment of the offline tourism industry and adjust the cultural tourism development strategy in real time according to the evaluation results." Chen Bo said.