Xinhua News Agency, Beijing, November 23 rd: Many provinces have broken the ice. Where will the foreign language test for professional titles be implemented for more than 20 years?

　　Xinhua News Agency "Xinhua Viewpoint" reporter

　　Ma Jun is the head of a grass-roots institution in Anhui. Because he has never passed the English test for professional titles, he is still a junior professional title at the age of 44, and his salary is much less than that of his colleagues with higher professional titles.

　　Since the establishment of the foreign language examination for professional titles for more than 20 years, it has been accompanied by questions such as "one size fits all" and "chicken ribs". In March this year, the "Opinions on Deepening the Reform of the System and Mechanism of Talent Development" issued by the Central Committee made it clear that the leading role of the employer in the evaluation of professional titles should be highlighted, the authority for the evaluation of professional titles should be reasonably defined and decentralized, and the independent evaluation of universities, research institutes and state-owned enterprises should be promoted; There is no uniform requirement for the professional title foreign language and computer application ability test.

　　An interview with Xinhua Viewpoint reporter learned that at present, at least four provinces in China have cancelled the compulsory requirements of foreign language test for professional titles, and most regions and units are still waiting to see.

　　Every year, the "hard leverage" that about one million people apply for becomes a chicken rib, and "knocking on the door" breeds all kinds of chaos.

　　"If I rely on my qualifications and business ability, I will definitely have no problem evaluating the deputy high school, but it is stuck in the professional title English." Ma Jun said. Behind the evaluation of professional titles is income and promotion. Compared with colleagues with sub-high professional titles, Ma Jun’s monthly salary is less than that of 1000 yuan. At the same time, his low professional title has restricted his promotion many times.

　　The national professional title foreign language examination is a "hard lever" for professional and technical personnel in state-owned enterprises and institutions to promote their professional titles. Except for a few groups that meet the requirements of exemption from examination, most employees of enterprises and institutions need to pass the corresponding foreign language examination for professional titles before they have the prerequisite to declare the corresponding professional titles. Over the years, on average, about one million people apply for foreign language titles every year.

　　The reporter learned that this exam, which caused many people a headache, began in the 1990s. In November 1990, with the first evaluation and engagement of professional and technical posts in enterprises and institutions nationwide, the former Ministry of Personnel issued the Interim Provisions on Several Issues Concerning the Evaluation and Engagement of Professional and Technical Posts in Enterprises and Institutions, which stated that the evaluation and engagement of professional and technical posts must strictly adhere to the basic qualifications such as ability, performance and corresponding foreign language level stipulated in the Trial Regulations on Professional and Technical Posts.

　　On the basis of the pilot test of foreign language grade examination for professional titles in various provinces, autonomous regions and municipalities, the former Ministry of Personnel stipulated that the foreign language grade examination for professional titles should be unified nationwide from 1999, and required professional and technical personnel to hold or promote corresponding professional and technical positions, and they must obtain a certificate of conformity for the unified foreign language examination for corresponding professional titles.

　　Liu Shanying, an associate researcher at the Institute of Political Science, China Academy of Social Sciences, said that the rigid requirement of foreign language examination for professional titles has really played a positive role in improving the comprehensive professional quality of employees in state-owned enterprises and institutions and expanding foreign exchanges and cooperation. However, with the overall improvement of national education level and foreign language level, the national unified professional title foreign language examination has also exposed many disadvantages.

　　Zhang Li, a doctor in a public hospital in Shanghai, said that all the new doctors have at least graduated from master’s degree, and have passed the CET-4 or postgraduate examination, and have a certain foreign language level. Moreover, if you can’t read English and don’t understand professional papers at work, it is basically impossible to send papers. It’s a complete waste of time to keep taking exams for English for professional titles as you apply for promotion.

　　In addition, as a "stepping stone" to professional title evaluation, professional title foreign language examination has become a cash cow for some institutions and individuals, which breeds all kinds of chaos. Before the exam, all kinds of "guaranteed" training information were flying all over the sky, and some training courses even publicly instructed cheating; In the exam, cheating such as taking the exam instead of the exam and transmitting the answers to the questions are repeatedly prohibited; After the exam, the organization that holds the accurate personal information of the candidates claims that it can "modify the scores online". Last year, Hunan Personnel Examinations Institute reported that there were 3,168 candidates who violated discipline in personnel examinations in the province within two years, including 1,841 candidates who took foreign language examinations for professional titles, which became the "hardest hit" for serious violations of discipline.

　　In fact, in some places, the hard and fast rules of foreign language test for professional titles have been quietly "shelved" in concrete implementation. In recent years, many places have gradually expanded the scope of exemption from the foreign language examination for professional titles, and some units have stipulated that people over 50 who declare their professional titles can be exempted from the examination. According to the regulations of Anhui Provincial Department of Human Resources and Social Security, men over 50 years old and women over 45 years old can be exempted from taking foreign languages with professional titles. Shanxi, Jilin, Changchun and other regions have also proposed that foreign language requirements should be abolished for professional and technical personnel in grass-roots units at or below the county level.

　　The progress of implementation varies from place to place, and some places are worried about increasing the pressure of professional title evaluation after cancellation.

　　In recent years, the voice of canceling professional titles of foreign languages is getting louder and louder. The state has successively issued policies to make it clear that there is no rigid requirement for the evaluation of titles of rural teachers and medical personnel at or below the county level. It is clear in the Opinions of the Central Committee on Deepening the Reform of the System and Mechanism of Talent Development that there is no uniform requirement for the foreign language examination for professional titles. Six months after this policy was clarified, how was it implemented in various places?

　　The reporter found that at least four provinces including Beijing, Guangdong, Henan and Shandong and Wenzhou, Zhejiang have issued policies to clarify that "foreign languages for professional titles are not required uniformly" or "foreign languages for professional titles are not required for job evaluation". In addition, Shanxi, Jiangxi, Jilin Changchun, Jiangsu Changzhou and other places put forward that the declaration of intermediate and below professional and technical qualifications does not require foreign language titles.

　　The foreign language policy document on the adjustment of professional titles issued by Henan Province in August this year stipulates that the foreign language of professional and technical personnel is not a necessary condition for the evaluation of professional and technical positions; According to the characteristics of series, specialty and post, the employer can independently determine whether the foreign language with professional title is a condition for the appointment of professional and technical posts. The reporter found that the conditions and policies for the evaluation of professional titles in many industries in Henan Province no longer mention the requirements related to foreign language qualifications.

　　In Beijing’s policy of deepening the reform of talent development system and mechanism, it is proposed that the unified examination of professional titles, foreign languages and computer application ability should be abolished, and the evaluation basis should be determined by the employer according to the research field and post characteristics. The reporter called the Beijing Municipal Bureau of Human Resources and Social Security, and the relevant staff replied that according to the practice of previous years, the foreign language test for professional titles is generally registered in December and will be taken in March next year. "How to cancel the foreign language test for professional titles has not yet been issued." However, this year, primary and secondary school teachers in Beijing have cancelled the examination requirements for professional titles, foreign languages and computer application ability. Li Wei, director of the Physical Education and Art Department of the Second Affiliated High School of Beijing Normal University, said that when the school organizes teachers to declare their professional titles, it is no longer necessary to provide examination results of foreign languages with professional titles.

　　The staff of the Professional and Technical Personnel Management Office of Anhui Provincial Department of Human Resources and Social Security said that the power to set qualifications such as professional title foreign language examination has been delegated to the professional title evaluation committees of various industries. "The province should uniformly cancel the professional title foreign language examination requirements and may get it next year."

　　A person in charge of the personnel department of a local university told the reporter that although the central government has a clear policy, they still dare not easily cancel the foreign language proficiency requirements for professional titles in the current professional title evaluation. Because the education department and schools now have a limit on the number of professors’ senior titles, there are far more qualified personnel than the number of posts.

　　"In this context, the professional title foreign language test is equivalent to setting a threshold to automatically block some groups whose foreign language level is not up to standard." The person in charge said that after the abolition of foreign languages with professional titles, how to select and allocate the limited number of jobs will become a further problem.

　　If the power is fully delegated to the employer, the foreign language examination may be changed from "required item" to "additional item"

　　Wu Jiang, former president of China Institute of Personnel Science, said: "In the past, the evaluation criteria and procedural requirements for professional titles were unified throughout the country, but now the central government stipulates ‘ Led by the employing subject ’ , but how to determine ‘ Employer ’ There is no uniform requirement on how to implement it, so most provinces are still waiting to see. "

　　"Some localities and units are worried that it will increase the difficulty of job title evaluation after canceling the foreign language examination. What is revealed behind it is the simplified thinking of talent management." Wu Jiang said that professional titles reflect the professional and technical level of employees in their posts, so the evaluation criteria should be determined around job requirements. The national abolition of the "one-size-fits-all" requirement for foreign languages with professional titles aims at improving the evaluation system of professional titles and achieving scientific and fair evaluation of talents.

　　"The fact that a foreign language is not a prerequisite for evaluating professional titles does not mean that the foreign language test for professional titles must be cancelled." Liu Shanying said.

　　According to the Shandong Provincial Department of Human Resources and Social Security, the time for professional and technical personnel to participate in continuing education every year should not be less than 90 hours. You can change the title foreign language test from "required item" to "additional item" to encourage and guide professional and technical personnel to strengthen foreign language learning.

　　Experts such as Wu Jiang suggested that the power to set the qualification of foreign language examination for professional titles should be further delegated to the employer, rather than the professional title evaluation committees of various industries. At the same time, comprehensively optimize the standards and processes of professional title evaluation, and truly reflect the scientific evaluation of talents. (Reporter Li Jinfeng, Wu Mengda, Li Fang, Chen Shangying)

　　Cctv news(Reporter Wang Jiazhu) A few days ago, the story of an ordinary railway couple touched hundreds of millions of viewers after a news short film "Meet at 0: 37" was broadcast.

　　In addition to drivers and flight attendants, there are other railway couples with different types of work who stick to the front line in Spring Festival travel rush all the year round. Their love has distinctive railway characteristics, simple and unpretentious, but they have their own moving "little secrets".

　　Love "password" hidden in big data

　　Tan Fang and Yang Wei are a railway couple of Xi ‘an Bureau Group Company. One of them is responsible for using big data to monitor and analyze the safety of motor trains, and the other is to repair and maintain the equipment according to big data analysis to deal with hidden problems. Big data is their love "password".

Yang Wei and Tan Fang (Photo courtesy of Baoji South Station)

　　The work area where Tan Fang, his wife, works is responsible for analyzing and monitoring the safety data of bullet trains in Baolan and Xibao high-speed railways. Every day, he monitors and analyzes the running status of more than 80 pairs of bullet trains, monitors and processes more than 2,000 pieces of information, and conducts round-the-clock operation, providing all-weather protection for bullet train safety.

　　Husband Yang Wei is in Yangling South Work Area of Xibao High-speed Railway, responsible for the maintenance of line equipment. Every night when she goes to work, Yang Wei pays special attention to the telephone ringing, because as long as Tan Fang is on duty, she will definitely call him to tell him about the equipment monitoring information and data of Yangling South Station that day. Tan Fang pays attention to reading the status data of signal equipment in Yanglingnan signal work area where Yang Wei is located when he goes to work every day. When the alarm information and data are found to be out of limit, she will inform her husband, Yang Wei, who is on the front line for inspection at the first time.

　　Sometimes, it will happen that the data analysis is inaccurate through on-site inspection, and the two often have disputes. Yang Wei spent a long time on-site maintenance and had much experience. He won more than he lost in the argument, but Tan Fang will also be adamant and ask Yang Wei to conduct on-site investigations many times to make sure that there is no problem before canceling the number.

　　Tan Fang said with a smile: "Although we rarely meet, we can feel what the other person is thinking on the phone. If Yang Wei doesn’t check according to the doubts I found, it means that he didn’t take my words seriously." This kind of argument tests the sense of responsibility at work and their love. The "big data" of the train has thus become the "password" of love between them.

　　Support each other in the maintenance workshop

　　Feng Wei and Yang Fang are a railway couple. They are both employees in the workshop of Ankang Depot of China Railway Xi ‘an Bureau Group Company. They drive their private cars to and from work together, have breakfast together in the unit canteen, and often stay together at work, which can be described as inseparable.

Yang Fang climbed the car body more than 3 meters high to check the fault point (picture provided by Ankang Depot of Xi ‘an Bureau Group Company).

　　Feng Wei is the foreman of the car repair team, and Yang Fang is the information officer of the comprehensive team. In Spring Festival travel rush, the number of vehicles that have been detained and repaired has obviously increased. In Yang Fang, information such as scheduled inspection, bogies, couplers and brake model numbers are copied one by one, and then entered into the system one by one to ensure that the information of "one vehicle and one gear" is complete and accurate. This seemingly simple work inputs more than 3,000 pieces of data and information every day, and no mistakes are allowed.

　　"Don’t be sloppy, check it again carefully on the way back." During the work break, Feng Wei blew his wife "one ear and one ear" from time to time.

　　Yang Fang also undertakes the task of pre-inspection of temporary repair vehicles, and needs to find out all vehicle faults like "mine clearance" to provide basis for workshop production. When the car body swells and the floor is damaged, and it is impossible to accurately judge the fault under the car, she will grab the handrail at the end of the car and climb the car body more than 3 meters high, so as to identify it carefully like Spider-Man. "It’s too high. When I first started working, my legs were weak … … Later, Feng Wei encouraged me to say don’t look under the car, just look at the fault point, so I’m not afraid! " Yang Fang said.

Feng Wei is organizing the unloading operation.

　　In 2015, Feng Wei participated in the technical competition of brake fitter in the head office and got stuck in the recitation of theoretical questions. Yang Fang worried, accompanied Feng Wei to review and consolidate again and again before going to bed at night, opened his eyes in the morning, and began to ask questions to help Feng Wei strengthen his memory. In the end, Feng Wei won the honorary title of "Young Post Technical Expert" of the head office. "This grand prize really lost my wife!" Feng Wei said.

　　Whether in life or at work, the young couple in ordinary posts are always together, supporting each other. Feng Wei said that he would go with Yang Fang like this all his life.

The public exchange of department-level cadres in Hongkou District in 2022 has officially begun! A total of 33 jobs were launched, and the registration time is from now until October 28, 2022! Come and choose the right position for you!

Hongkou District in 2022

Brief introduction to public exchange positions of department-level cadres

▲ Click to view a larger image.

Hongkou District in 2022

Announcement of public exchange of department-level cadres

In order to further strengthen the construction of cadres in this area, optimize the allocation of cadres’ resources and the structure of cadres’ ranks, and enhance the vitality of cadres at the department level, according to the Civil Service Law of People’s Republic of China (PRC) (hereinafter referred to as the Civil Service Law), the Regulations on the Selection and Appointment of Leading Cadres of the Party and Government, and the Opinions on Further Strengthening the Construction of Cadres in the New Era in this area, it is planned to carry out the public exchange of cadres at the department level in 2022. The relevant matters are hereby announced as follows:

area of application

(a) all departments and streets of the district organs (hereinafter referred to as the units) meet the qualifications of civil servants;

(2) Persons who meet the qualifications for the post in the district management institutions with reference to the Civil Service Law (hereinafter referred to as public employees);

Communication form

The public exchange work of department-level cadres includes two forms: equal position exchange (equal position and rank) and competitive selection (promotion). The specific work shall be organized and implemented by the Organization Department of the District Committee in conjunction with the Party (Industry) Committee (Party Group) of each unit.

Registration conditions

In addition to the basic conditions stipulated in the Regulations on the Selection and Appointment of Leading Cadres of the Party and Government, the following conditions are also required:

1. Good political quality, work experience and business ability that match the position.

2. Generally have a bachelor’s degree or above. Generally under 40 years of age (born after October 1982). Have the physical conditions to perform their duties normally.

3. Communication requirements for the leadership position at the official level: the current leadership position at the official level; Or any one, two-level chief clerk and equivalent rank accumulated for 2 years or more; Or the current deputy-level leadership position for more than 2 years; Or he has served as a third-and fourth-level chief clerk and a considerable rank for more than 4 years. Communication requirements for deputy-level leadership positions: current deputy-level leadership positions; Or serve as a four-level chief clerk and above the equivalent level; Or any first-level clerk and equivalent rank for more than 3 years. Requirements for the exchange of civil servants’ positions at different ranks: the exchange should be conducted on an equal footing, and the personnel who participate in the exchange of directors from grade one to grade four and at equivalent ranks must meet the relevant requirements of the Civil Service Law and the Parallel Provisions on Civil Servants’ Positions and Ranks.

4. If a public employee is transferred, he should have worked in the public position for 3 years (including the probation period); Administrative law enforcement personnel transferred, should work in law enforcement units for 5 years (including probation).

5. The annual assessment results within the prescribed qualification period are all qualified or above, and there is no need to avoid it.

6. During the probation period, personnel will not participate in this public exchange.

Communication program

(1) Registration

For the positions, numbers and qualifications of this public exchange, please refer to the 2022 Hongkou District Public Exchange Position Brief (hereinafter referred to as the "Position Brief"), which is published in a unified manner through the bulletin boards of various departments.

This public exchange adopts a combination of organizational recommendation and personal recommendation to register. Each person can fill in up to 2 positions.

1. Organization recommendation: Each unit shall carefully organize the recommendation according to the requirements, and after soliciting my opinions, fill in the Recommendation Form for Public Exchange Organization of Department-level Cadres in Hongkou District in 2022 (hereinafter referred to as the Organization Recommendation Form).

2. Self-recommendation: If a cadre has the intention to communicate, he/she shall fill in the Personal Recommendation Form for Public Exchange of Department-level Cadres in Hongkou District in 2022 (hereinafter referred to as "Personal Recommendation Form") after reporting to the Party Organization of his/her unit for examination and approval according to the cadre management authority.

The Organization Recommendation Form, Personal Recommendation Form and Hongkou District Public Exchange Registration Summary Form in 2022 shall be submitted to the Civil Service Management Section of the Organization Department of the District Party Committee after being reviewed and sealed by the Party organizations of each unit, and the electronic version shall be sent to the mailbox.

hkgongkaijiaoliu@163.com

For details of registration and the above forms, please consult the personnel department of each unit for details.

(2) Qualification examination

The organization department of the district Committee summarizes the registration situation and conducts qualification examination to determine the list of candidates for interview. If the number of applicants is insufficient to form a competitive position, it will be adjusted after research, and the applicants will be transferred.

(3) Interview

The interview mainly evaluates political quality, scientific decision-making, emergency response and mass work ability. According to the interview situation, the candidates are determined according to a certain proportion.

(4) Organizing inspection and publicity.

Involving the exchange of equal positions, the organization department of the district Committee will establish an investigation team together with the transfer unit to investigate the relevant situation of morality, ability, diligence, performance and honesty; Involving competitive selection, inspection shall be carried out in accordance with the relevant procedures for the selection and appointment of cadres. The unit where the object of investigation belongs shall actively support and cooperate with the work of the investigation team and objectively and truly reflect the actual situation of the object of investigation.

(5) Appointment

For the candidates to be appointed, if they are promoted, they must be publicized before taking office for 5 working days. If there are no problems after the expiration of the publicity period or the problems reflected do not affect the appointment, the procedures shall be handled in accordance with the relevant regulations and a probation period of 1 year shall be set. The appointment procedures involving identity change (from public servants to civil servants) shall be implemented in accordance with the relevant provisions on the transfer of civil servants.

other

(1) Registration time: before October 28, 2022.

(two) the public exchange work set up consultation telephone and supervision telephone, accept the supervision of all sectors of society.

Tel: 25658122, 25658123 (Civil Service Management Section)

Supervision Tel: 25657417 (Cadre Supervision Section)

(3) The Organization Department of the District Party Committee shall be responsible for the interpretation of this announcement.

Organization Department of Hongkou District Committee of CPC

October 21, 2022

Authors: Organization Department of District Committee

Editor: Ji Zhiping

ShangguanNo. Author: Shanghai Hongkou

Reporter Jin Cuo reports On October 31st, local time, Song Kai, the new president of China Football Association, appeared at the AFC Annual Awards Ceremony, which was his first visit since he took office. Song Kai’s move hoped to restart China’s football diplomacy and open up the situation.

In January this year, Du Zhaocai, then vice-chairman and secretary of the Party Committee of the Football Association, was elected as a director of FIFA, with 18 votes at the bottom, and was unable to be re-elected. Due to the special regulations of the AFC (only one election was allowed), China Football was "aphasia" in the executive committee of the highest institution of the AFC for the first time.

Subsequently, the chairmen and vice-chairmen of the 16 committees under the AFC were adjusted, and no one in the China Football Association was elected.

However, according to the current "status" of China football, whether it is elected as a director or not has little influence, because even when Zhang Jian and Du Zhaocai were directors, it didn’t bring much help to China football. Even when Du Zhaocai was the chairman of the arbitration committee, China football didn’t even benefit from it, and even suffered a lot when facing the West Asian teams.

In fact, after Zhang Jilong, China’s football diplomacy or "foreign affairs" has been "aphasia". Since then, neither Zhang Jian nor Du Zhaocai has done it, especially Du Zhaocai.

That is to say, after Zhang Jilong’s retirement, China’s football diplomacy has been broken, and the "advantages" of Chen Chengda, Xu Fang and Zhang Jilong, which come down in one continuous strain, are gone.

For Song Kai, there are many things to do after taking over the mess of China Football Association. Youth training and league matches are very important. Judging from his trip to Doha, football diplomacy has not been neglected, or an open attitude.

In the past, some leaders of the Football Association actually did not attach importance to football diplomacy, and some were jealous and some were disdainful of Zhang Jilong’s contribution. Despite Zhang Jilong’s persuasion, Nan Yong "formed an alliance" with Haman, then president of the Asian Football Association, and got a temporary "pleasure" for a football player in China. At that time, he was full of pride. "What football diplomacy is, it’s just interests."

Nan Yong’s words have some truth. "Interests" are indeed fundamental, but connections are also indispensable. Otherwise, there is no channel for "mutual benefit", or why do people believe you? Haman took over at that time, mainly because he was under siege and needed an "exit".

At present, the situation in the AFC is that "the west wind overwhelms the east wind", and for many years, it is very difficult for China football to regain its voice, which Song Kai should be aware of.

In 2013, with the support of Blatter, Salman ascended the presidency of the AFC, and was re-elected for three times since then. The latest term is in 2027. From the current point of view, he has completely controlled the AFC, with no opponents, and his power is better than that of Haman. His secretariat manages almost everything.

Over the years, China’s football diplomacy has been guided by the principle of "following the establishment", which has both advantages and disadvantages. The advantage is that you can sometimes have a sip of soup, but the disadvantage is that you can only have soup.

Previously, China football could not speak because it could not bring "benefits". At that time, many sponsors of the AFC were Japanese and Korean companies, while there were almost no in China; Later, China enterprises participated extensively, but did not express their due "interest demands". They only paid money and did nothing.

For China football, a good opportunity is that an enterprise in China won the business development right of AFC for 8 years (from 2021 to 2028) for 2.4 billion US dollars in 2018. Unfortunately, due to the epidemic, the company lost money for years and was unable to pay the relevant funds, so it had to re-sign the contract and give up most of the benefits. Among them, AFC suffered heavy losses, and China football was also negatively affected.

Since then, China Football Association gave up the right to host the Asian Cup, which also caused dissatisfaction with the Asian Football Association. Among them, Du Zhaocai’s "inaction" was involved.

Therefore, in a certain period of time in the future, China football must regain its "trust" and establish new "contacts" with the world football. Song Kai revealed that the China Football Association is discussing matters related to hosting the World Youth Championship and the World Youth Championship.

In addition, China enterprises that sponsor FIFA and AFC must form a joint force and work closely with the Football Association to maximize the interests of all parties.

During his stay in Doha, Song Kai first met with AFC President Salman and talked with some AFC leaders. Accompanied by Song Kai, Luo Zhao, who has worked in the Foreign Affairs Department of the Football Association for many years, is very familiar with many things about the AFC.

Later on October 30th, local time, Song Kai met Salman on the day he arrived in Doha. Salman congratulated Song Kai on his election as president of China Football Association and reiterated that AFC will continue to cooperate with China Football Association. "I believe that under the leadership of Mr. Song Kai, China football will be promoted to a higher level." Salman said that he was concerned about Song Kai’s remarks. "We have seen the determination of the leadership of the new China Football Association." Song Kai expressed his appreciation and welcome for Salman’s commitment. Salman revealed that the AFC will have a series of concrete development plans to help China’s football continue to develop.

On the 31st, on the day of the AFC Awards Ceremony, Song Kai also had a talk with relevant people of AFC. Although he didn’t have a thorough understanding, he at least laid a foundation. In fact, Zhang Jilong once said that China’s football diplomacy is nothing more than four words: making friends.

Of course, it is whimsical to expect Song Kai to restart football diplomacy at once and even achieve results. After all, he is only a "newcomer", but at least, he has taken the first step. In the future, under the guidance of the policy of "making friends", he will be down-to-earth and may recover lost ground.

Text/Li Xianyue

World tourism destination is the embodiment of a country’s comprehensive strength. Analyzing the successful experiences of the world tourism destination powers/regions, such as Spain, Japan, the United States, Germany, Singapore, New Zealand, etc., and summing up their development measures can bring some inspiration for our province to build a world tourism destination.

Promoting the integrated development of tourism and multi-industries with the concept of grand tourism has become a common model for the development of powerful countries/regions in the world. The integration of American tourism with transportation, finance, education and equipment manufacturing provides a strong guarantee for the development of tourism. Perfect public service facilities such as the developed aviation industry in the United States have laid the foundation for social services; The advanced financial service system provides convenience for tourism investment and consumption; High-level education industry provides a large number of high-quality professionals for tourism, and tourism also feeds back the development of these industries.

In view of this, our province should adhere to the idea of "building a journey with literature and displaying literature with tourism", build the support of multi-industry inclusive development, work together, stimulate new kinetic energy, and jointly promote the construction of world tourist destinations.

Promoting the construction of world tourism destination with great strategic thinking

In 2003, Japan began to "build a country by sightseeing", and made it clear that sightseeing is the focus of policy support in the 21st century. The tourism industry continued to grow, and ranked first in the global tourism competitiveness in 2021. Spain has always placed tourism at the top of the national economic development strategy and strictly controlled the quality of tourism development, and its tourism industry has always maintained the top three in the global tourism competitiveness.

The provincial party committee and government attach great importance to strengthening top-level design and high-level promotion, which has formed a large-scale tourism work pattern of provincial and municipal linkage and departmental cooperation. From 2022 onwards, according to the concept of "holding a meeting and prospering a city", provinces, cities and States will hold a tourism development conference every year to build a "1+13" Hunan tourism development conference model. We should continue to increase policy support from the aspects of projects, finance, investment and financing, forest land use, talents, etc., and accelerate the construction of a world tourist destination.

Constructing the International Competitiveness System of World Tourism Destinations with Core Attraction

New Zealand has developed rich rural tourism products and local specialty commodities, and created a harmonious sharing space for rural quality life, animals and natural landscapes, giving full play to the core attraction of rural tourism. Spain has taken the initiative to meet the diverse needs of the international market and developed core products such as "coastal scenery", "rural tourism" and "cultural tourism", which is highly targeted.

According to the development requirements of "big tourism, big industry and big market", Hunan can fully explore and display the unique beauty of "antique, green, red and night" in Hunan, and create five business cards of "fantastic landscape, classic red, urban culture and urban leisure, historical culture and farming culture" to form the core attraction and make Hunan tourism popular all over the country and go global.

Building a livable and tourist-friendly service space for world tourism destinations with host-guest sharing

World tourist destinations often build livable and tourist-friendly service spaces through perfect basic service facilities, personalized services and in-depth participation of local residents, so as to realize host-guest sharing. For example, the rapid improvement of Japan’s tourism competitiveness is mainly due to the continuous improvement of aviation, hotels and other infrastructure, which guarantees tourists a comfortable travel experience in hardware facilities. Singapore put forward the slogan of providing five-star services for tourists, and built the whole country into a garden city, which not only fully satisfied the quality life of local residents’ eating and living, but also fully considered the tourists’ experience.

To build a world tourist destination, Hunan should strengthen the sense of sharing between host and guest, coordinate the daily leisure and holiday needs of local people and the multicultural tourism needs of foreign tourists, and let the broad masses share the fruits of cultural and tourism development. Empowering rural revitalization with cultural tourism, cultivating civilized rural style and promoting tourism to enrich the people; Enhance the city’s distinctive features with the concept of "integration of scenery and city, sharing between host and guest", carry out civilized tourism in depth, and implement the "action plan for tourists’ satisfaction in Hunan"; Comprehensively improve the tourism infrastructure with the concept of "travel is service" and build a smart platform of "one yard tour of Hunan". Take tourism as a happiness industry and constantly improve people’s sense of happiness and acquisition.

Implement comprehensive promotion and precision marketing strategy with the concept of big market

Improving the popularity and reputation of world tourist destinations requires the joint efforts of the government, industry, enterprises and the public. The powerful countries/regions in the world attach great importance to the brand building and value export of tourism image, and carry out comprehensive promotion and all-staff, whole-process and all-round marketing strategies in the face of the vast international market to continuously expand the influence of tourism destinations. Spain has a strong national marketing organization, and the government has set up a tourism promotion bureau to carry out precise marketing and maintain a good continuity and systematicness in the national tourism brand strategy.

Hunan should be integrated into the national "the belt and road initiative" major development strategy with a more open attitude, deepen international tourism cooperation, and make overall arrangements and organize tourism image publicity and product promotion around the tourism image brand of "Three Hunan and Four Waters Meet Hunan". Accelerate the internationalization of Hunan tourism in official website, and build a new pattern of "One Network No.4" new media matrix (official website, Wenlv Hunan, WeChat, Weibo, Tik Tok and Video). Hold Hunan International Cultural Tourism Festival, stabilize and encrypt the international routes of key Asian cities, open new intercontinental routes between Europe and America, open more direct flights to Africa, and strive to turn Changsha and Zhangjiajie into RCEP (Regional Comprehensive Economic Partnership Agreement) national regional transit hubs and gateway hubs to Africa, and build them into international tourism center cities as soon as possible.

(The author is the vice president and professor of the School of Social Development and Management of Hunan Women’s University. This article is a key scientific research project of Hunan Provincial Education Department (No.20A264).

After two years, the game war between Netease and Ali started again.

On the one hand, Netease published a "good news", and the court ruled in the first instance that "Three Kingdoms Strategic Edition" constituted copyright infringement and compensated 50 million yuan. On the other hand, the "Three Kingdoms Strategic Edition" shouted from a distance: The game will continue to operate normally and appeal.

Screenshot of "Three Kingdoms Strategic Edition".

As both giants in the field of game market strategy, the grievances and disputes between the two major game IPS have been long. Friction and conflict between them have been buried deep in the hearts of the two families like mines.

As early as 2015, Netease launched "Land of the Land". In 2019, Ali’s Linxi Entertainment launched the "Three Kingdoms Strategic Edition". In the following four years, the two games fought hand-to-hand in the strategy game market, vying for player resources, aiming to dominate the segmentation field.

"The compensation of 50 million yuan is not only the highest amount of compensation for copyright infringement of strategic games at present, but also may have a great impact on the future development of the game market and the research and development direction of manufacturers." Ma Jing, an observer of the game industry, told the Beijing News Shell Finance reporter.

Winner means "Qian Jing" is vast. According to the gamma data report, the market size of head SLG (strategy game) will be close to 20 billion yuan in 2021. At the same time, the head effect of SLG category games has become more and more obvious in recent years. In 2024, the domestic SLG market will be able to break through the 40 billion mark.

Screenshot of Netease’s "Land of the Land".

Stand on the "ring"

"The court of first instance ruled that The History of the Three Kingdoms Strategic Edition constituted copyright infringement, ordered the other party to delete or modify the infringing content within 30 days from the date when this judgment became legally effective, and ordered the other party to compensate our company for 50 million yuan within 10 days from the date when this judgment became legally effective." Recently, Netease’s game "The Coast of the Land" was released, said Weibo.

Soon, the "Three Kingdoms Strategic Edition" also said in Weibo that "Netease’s request to stop the game was rejected according to law". At the same time, he said that the game will continue to operate normally, and some of the contents of the judgment will not be recognized and an appeal will be filed.

The two games went to court, which originated from Netease Leihuo Technology Co., Ltd., the producer of "The Coast of the Land" in 2021, accusing Guangzhou Jian Yue Information Technology Co., Ltd., the producer of "Three Kingdoms Strategic Edition", of "copyright infringement and unfair competition" and bringing a lawsuit to the court. In two years, the court finally made a first-instance judgment.

This is not the first time that "The Coast of the Land" has filed a lawsuit against "Three Kingdoms Strategic Edition", and even the predecessor of the game publisher has a close relationship with Netease.

According to public information, Guangzhou Jianyue Game Company, as the publisher of "Three Kingdoms Strategic Edition", was founded by Zhan Zhonghui, the former Netease COO, and was wholly-owned by Alibaba in 2017. Subsequently, the Jian Yue team changed its name to Linxi Entertainment and became an independent business group under Alibaba Group.

The dispute between the two sides can be traced back to April 2020. At that time, it was difficult for a large number of users to go online at the same time in the game "Land of the Land". At first, this incident was ignored by the outside world. Then, on a live broadcast platform, two users made a number of dissatisfied remarks about the players, which led netizens to think that the game project team members accused the players. Later, it was upgraded to the topic of "The people of the project team of" The Land of the Land "angered the players".

A few days later, the "Three Kingdoms Strategic Edition" advertising service company launched a number of "2020" on multiple platforms, and even the game project team operated the players? Who gave the courage "and other advertising materials for copywriting content. Netease filed a lawsuit to the court. In February 2022, Guangzhou Tianhe Court made a first-instance judgment on this case and found that the defendant constituted commercial slander.

In addition to disputes, the two sides have also confronted each other many times on "plagiarism".

In October, 2020, "The Coast of the Land" released a video publicly questioning that "The History of the Three Kingdoms Strategic Edition" was suspected of plagiarism in many aspects such as gameplay mechanism and animation, and gave the news that the court had filed a case. However, The Three Kingdoms Strategic Edition responded that there was no plagiarism.

The "Three Kingdoms Strategic Edition" has also given a corresponding counterattack. According to public information, Linxi Entertainment once brought Netease to court on the grounds of unfair competition disputes, copyright infringement disputes and network infringement liability disputes (reputation rights disputes).

"I feel that the two games do have similarities in the gameplay mechanism, but they are certainly not exactly the same." Player Liu Ke told the Shell Finance reporter, "In fact, the similar gameplay in the game market is mostly similar, such as MOBA (multiplayer online tactical competition) games, and the gameplay is basically similar. At the moment when the game breaks out, it is difficult to find two similar games that are exactly the same or completely different. "

"The reason why this incident was so concerned by the outside world. The compensation from 50 million yuan is not only the highest amount of compensation for copyright infringement of strategic games at present, but also may have a great impact on the future development of the game market and the research and development direction of manufacturers. " Ma Jing told Shell Finance reporter that "the judgment may trigger a copyright storm in the industry. Not only strategy games, but even in other categories, similar games that are subsequently launched may have potential infringement risks, and even the game system needs to be overthrown and redone. "

Seize the top spot in strategy games

As Liu Ke’s fingers slide, a group of cavalry slowly set out for the enemy country on the mobile phone map. After a few minutes, the system prompts you to encounter resistance from the other side. With a burst of swords and swords, the system once again prompts that victory has been achieved, and part of the other party’s resources have been successfully owned.

Liu Ke is playing an SLG (strategy game) game. In the game, he plays the role of commander, builds the city according to the map and resource management, and at the same time develops in a competitive strategy, tactics or alliance with other players, or competes for resources with each other.

According to public information, SLG games appeared many years ago. In the 1980s, Japanese game maker Glory Company successively launched games such as Kawanaka Island Battle and Nobunaga’s Wild Hope, bringing strategy games into the global player market. The "Civilization" game series that appeared in the 1990s pushed this game to a climax.

After entering 2010, with the transfer of the game platform to the mobile terminal, a variety of strategic games have emerged in the domestic mobile game market.

Interestingly, the story background of these games is mostly based on the Three Kingdoms period.

"The high popularity of the Three Kingdoms makes players familiar with the game background and general attributes. In addition, the historical background of’ standing side by side’ also fits the style of strategy games. " A domestic game manufacturer analyzed to Shell Finance reporter.

In October 2015, Netease, which saw the opportunity, officially launched "The Coast of the Land".

At this time, there are many strategy games on the market, and most of them use the background of the Three Kingdoms. The serious homogenization has caused no game to maintain its popularity for a long time. Naturally, "Land of the Land" was not favored by the outside world at the initial stage of its launch.

Unexpectedly, the game quickly became popular in the market with its novel gameplay and content, and even soared to the top 10 on the iOS download list, vaguely holding the first position of strategy games.

"During that time, many friends around me were addicted to games. Every day, I discuss how to arrange troops and how to attack the city. " Player Lin He recalled to Shell Finance reporter.

Just as "The Coast of the Land" is in the limelight in the market, the biggest opponent is quietly coming.

In September 2019, Ali’s Linxi Entertainment launched the "Three Kingdoms Strategic Edition", which is also based on the theme of the Three Kingdoms and also focuses on strategic style.

Although the admission time was late, The Three Kingdoms Strategic Edition swung a sword and cut into the market with "genuine authorization".

As early as 1985, Glorious Company launched the "History of the Three Kingdoms" game, and has since updated several generations of versions. In that era of end-tour, almost all young people who like strategy games have played this series of games, and the "Three Kingdoms Strategic Edition" was authorized by its IP when it was developed.

With the authorization of genuine IP and the support of producers, The History of the Three Kingdoms Strategic Edition has attracted the attention of many players. In addition to the new players who have arrived at the news, there are many old players who have switched to the camp. With the growing number of players, "The History of the Three Kingdoms Strategic Edition" came from behind and quickly caught up with "The Land of the Land".

A battle about the strategy game market is naturally inevitable.

Close combat:Star playerTake goods and rob players

Game between games, player resources become the core. The quickest way is to "buy".

The so-called buying volume means that the game is exposed in all major channels by buying traffic, so as to guide players to download and register the game.

In fact, after the publication of The Three Kingdoms Strategic Edition, a lot of resources have been invested in publicity. Large-scale investment in exchange for high-frequency exposure. In an interview, many players told Shell Finance reporter that for a long time, the "Three Kingdoms Strategic Edition" could be seen on various social platforms almost at any time.

In addition to overwhelming advertisements, the game also invited many star players to experience it, so as to attract powder by celebrity effect.

On the anniversary of the game in 2020, when Hugh appeared in the official live broadcast room, fans immediately poured in. When he shared his understanding of the game, he not only attracted fans’ curiosity about the game, but also won the resonance and recognition of the players.

"I have always been a fan of Hugh, and I learned that idols also became interested in it after playing this game." Player Wang Lei said, "Once you try, you will completely’ into the pit’, not only playing for a while every day, but also making many friends in the game."

After a combination of boxing, The Three Kingdoms Strategic Edition quickly gained a foothold in the market. According to seven wheat data, since its launch, The Three Kingdoms Strategic Edition has been stable in the iOS bestseller list TOP5 for a long time.

The opponent has a strong performance in the market and is seen in the eyes of "The Coast of the Land".

In the process of development for many years, "Land of the Land" has also chosen to buy more to increase its exposure, and has also held hands with star players to create momentum for the game.

In an activity, Go champion Ke Jie once showed his status as an old player, and said that even if the game was frequent, he would take time out to experience the game. Actor Yu Hewei served as the "tasting officer" of the game, and the joint game set off a craze for game video in bilibili.

"The star players invited by both sides are not traffic stars, and they all have strong cultural symbols." Ma Jing told Shell Finance reporter that "Hugh once played a resourceful role in nirvana in fire, while Yu Hewei played many versions of the TV series" The Three Kingdoms ",and their help fit the connotation of the game itself" strategy ".

In addition to the traditional advertising competition, the two sides have also played "cultural cards" to show their "orthodox" position in strategy games.

In 2020, "Land of the Rate" held "Land of the Rate College: Game Thesis Competition", and invited teachers from universities such as Peking University and Tsinghua as judges. According to public data, more than 4,800 college students participated in the team and produced more than 2,700 papers.

The "Three Kingdoms Strategic Edition" chose to spread the "Three Kingdoms Culture" in hand with the museum. Also in 2020, the game joined hands with more than 40 cultural and cultural institutions to select more than 170 groups of precious historical relics to launch the "Special Exhibition on Cultural Themes of the Three Kingdoms", so that players and cultural lovers can get a close look at the history of the Three Kingdoms.

In 2022, The History of the Three Kingdoms Strategic Edition and ten domestic museums jointly launched the "Three Kingdoms Tale Man Plan", inviting museum directors, experts and scholars to give professional explanations on the cultural relics of the Three Kingdoms, and at the same time inviting the audience to act as "cultural relics commentators" to record commentaries for the cultural relics, so as to promote the history and culture of the Three Kingdoms.

"The Coast of the Land" is naturally not to be outdone. In 2023, it announced that it would cooperate with Luoyang dingding gate Museum to record the historical records of players’ battles in the game into the museum, so that players can also feel the glory of "dominating the world" outside the game.

"As a game with a historical background, combining traditional culture not only gives fans a sense of identity, but also gains social recognition, thus making the game more familiar to more people." Ma Jingru analyzed and said.

The market broke out,The game has become“Cash cow"

The two game companies are killing each other, aiming at the monopoly in the segmentation field. After all, at the moment when the strategy game market breaks out, the head position is directly related to the game income.

According to the "Analysis Report on the Trend and Potential of China Game Industry in 2022" released by Gamma Data, the head SLG (strategy game) market will be close to 20 billion yuan in 2021. At the same time, in recent years, the head effect of SLG category games has become more and more obvious. In 2021, the products with the highest water flow gathered nearly half of the head SLG products. According to the data of China Commercial Industry Research Institute, in 2024, the domestic SLG market can break through the 40 billion mark.

The hot market is bound to benefit many game manufacturers. In order to expand IP popularity, manufacturers have joined forces with other brands across borders to attract more players in the circle.

Liu Ke was deeply impressed. He once saw the advertisement of "The Coast of the Land" on various social platforms. Even when he was chasing the drama, he saw the game advertisement exposed in the film. "At that time, I was watching" The Wind Rises in Longxi ". There are advertisements for games in the film. However, because each other is the content of the theme of the Three Kingdoms, they don’t feel abrupt, but they have an inexplicable sense of fit. "

"I often see cross-border advertisements of games." Another player, Han An, told the Shell Finance reporter that as a fan of "Land of the Land", he not only saw the games jointly signed with brands such as Zhang Fei Beef, L ‘Oreal and LU ZHOU LAO JIAO CO.,LTD, but also specially placed orders to buy related products. "Things in different fields create joint names, and there is an impulse to buy them home for collection."

In fact, the cross-border joint name of the "Three Kingdoms Strategic Edition" also does not lose opponents.

In September, 2020, The Three Kingdoms Strategic Edition announced that it had jointly held an offline anniversary celebration called "Hot Pot Heroes Club" with Haidilao, inviting 10,000 players to eat hot pot for free in Haidilao in 39 cities across the country. In addition, the game also launched cooperative products with brands such as Box Horse and Prizm Star Card.

During the period of FIFA World Cup Qatar 2022 in 2022, The Three Kingdoms Strategic Edition sponsored the Argentine national team, which not only became its "designated mobile game", but also invited Leandro Peterson, the brand director of the Argentine Football Association, and several players of the Argentine team to personally promote the game. With Argentina winning the World Cup, the game IP is also known by more players.

Cross-border co-branding has benefited "The Coast of the Land" and "The History of the Three Kingdoms Strategic Edition". In addition to making profits, the game has also attracted the attention of players from different circles.

Sensor Tower data shows that in April 2023, China App Store mobile game revenue ranking, The History of the Three Kingdoms Strategic Edition ranked fourth, second only to the glory of the king, Peace Elite and The Original God. According to Appmagic data, in 2022, the revenue of Land on the Coast was 161 million US dollars (about 1.13 billion yuan), and the revenue of Three Kingdoms Strategic Edition was 829 million US dollars (about 5.84 billion yuan).

"The continuous expansion of market segments will inevitably bring more powerful gold absorption capabilities." Ma Jing said, "After all, similar background setting and similar gameplay decide that both sides are under pressure to compete for the same market and user groups. In the case that everyone wants to be a’ brother’, the competition is naturally more intense. "

Beijing News Shell Financial Reporter Tan Che

Editor Wang Jinyu

Proofread Lin Zhao

2022A&2023Q1, affected by epidemic situation, consumer psychology, traffic environment and other multiple factors, the sales of beauty cosmetics with optional & fast-disappearing properties are not ideal. The performance differentiation of listed companies has intensified; Online beauty products are shrinking and Tik Tok’s beauty products are increasing, but there is no obvious recovery offline. Looking forward to the second quarter, both the demand side and the supply side of beauty cosmetics are improving marginally, and the low base caused by the epidemic in the same period last year is superimposed, and the growth rate of the industry is expected to bottom out. However, due to the lack of driving force at the bottom, the recovery rate may be limited; Prefer stocks whose current growth can hedge the unfavorable factors of the industry.

▍ Performance is generally under pressure and differentiation is intensified.

1) Revenue & profit: the growth rate slows down, and the performance of high-quality leading players is tough. In 2022, the total operating income of six brand listed companies was 22.07 billion yuan/year-on-year+31.3%, with a growth rate of-16.7 pcts; Among them, the income growth rate of Polaiya (+37.8%/+14.3 pcts) and Juzi Bio (+52.3%/+21.9 pcts) increased against the trend.

2) In 2022, the total attributable net profit of six brand listed companies was 4.06 billion yuan/+11.0%, and the attributable net profit of Polaiya ranked first with a growth rate of 41.9%, and the profit growth rates of Huaxi Bio, Juzi Bio and Betani all exceeded 20%.

3) Gross profit margin: most of them declined, while Polaiya & Marumi rose against the trend, and the gross profit margin of Juzi Bio ranked first; The gross profit margin of Polaiya and Marumi shares was 69.7%/68.4% respectively, which was+3.2/+4.4 pcts year-on-year; Juzi Bio ranks first in the gross profit margin of all brand beauty listed companies with 84.4%.

4) Net interest rate attributable: most of them declined, while Polaiya rose against the trend. In 2022, the net interest rate of six brand listed companies increased by one and decreased by five; Among them, the net interest rate of Polaiya was 12.8%, which was +0.4pct year-on-year.

▍ Amoy’s beauty cosmetics contracted, Tik Tok’s beauty cosmetics increased, and the proportion of Tik Tok’s channels occupied online increased.

Industry perspective: 22 years of negative growth in Amoy beauty, 23Q1 decline narrowed; 22 years’ high growth of beauty in Tik Tok. 1) Amoy Department: According to the market intelligence data of Magic Mirror, the sales of beauty cosmetics of Amoy Department in 2022 was 280.6 billion yuan, with a year-on-year growth rate of-13.4% and-22.1 pcts; In 2023Q1, the sales volume of Amoy beauty cosmetics was 54.2 billion yuan, which was-12.7% year-on-year, and the growth rate was+1.6 pcts; 2) Tik Tok: According to the data of Mama Chan and Jumei, the sales of beauty cosmetics in Tik Tok in 2022 was 90.2 billion yuan, up+113.7% year-on-year; In Q1 of 2023, the sales of beauty cosmetics in Tik Tok reached 31 billion yuan, up+83.4% year-on-year, and the growth rate was +30.5pcts.

Corporate perspective: online revenue accounted for 57% ~ 91%, and the proportion of online channels in Tik Tok increased. In 2022, Polaiya Online accounted for 91%/+6pcts, of which Tik Tok accounted for about 15%+; Huaxi biological functional skin care products account for about 93%/+3 pcts online; Among them, Tik Tok accounts for about 31%/+14 pcts; Betaine online accounted for 81%/+1 pct, of which Tik Tok revenue accounted for 9%/+3 pcts; Giant biological line accounts for 57%/+15 pcts; Marubi shares accounted for 72%/+12 pcts online.

▍ Focus on creating classic big items and strengthening brand mind.

Local beauty companies actively increase their research and development, and empower them to create large items from many aspects such as raw materials and formulas.

Winona: Breaking the circle of "sensitivity+",consolidating the original superior items and creating a new generation of big items of the elite family;

Polaiya: The matrix of large single products has been initially built, and the strategy of large single products has been firmly implemented. New products such as Cloud Sun Protection and Double Anti-3.0 have been listed;

Run Baiyan: Brand mind is upgraded from basic moisturizing to technological repair, focusing on creating three series of barrier conditioning, light damage repair and time repair;

Quadi: Focus on eye cream and face cream to create an anti-aging mind. In April 2023, Quadi put on a new eye cream for young people (anti-eye cream);

Mibel: The main products are water and essence. In February, 2023, Mibel put on a new multi-vitality essence eye cream and a young age firming new muscle essence (3A purple essence).

Muscle activity: build large single products around brown rice series. According to the market information of magic mirror, in 2022, brown rice water single products accounted for 37.5%;

Marubi: continuously focus on eye and anti-aging products, mainly promoting the series of recombinant collagen and polypeptide red pens.

▍ New products have been put on record, and contents such as ingredient IP and "skin care formula" have been marketed.

According to the data of the State Food and Drug Administration, since the beginning of 2023, new products of local beauty listed companies have been put on record: 65 Marubi, 62 Polaiya, 55 Huaxi Bio, 38 shanghai jahwa, 20 Betani, 18 Giant Bio and 18 Lushang Development. The volume of recombinant collagen has increased, and Juzi and Marubi have launched high-potential new products with recombinant collagen peptide as the core component and increased their delivery to create explosions; The "skin care formula" extends from "early C late A" to "early P late R".

▍ Risk factors:

Post-epidemic recovery progress, insufficient willingness to consume, sustained recovery, etc. may have negative effects; Strict supervision or exceeding expectations; The progress of enterprise product development or approval may be less than expected, which will have a negative impact on performance.

▍ Investment strategy:

From the second quarter, both the demand side and the supply side of beauty cosmetics are expected to improve marginally. Adding to the low base caused by the epidemic in the same period last year, the growth rate of the industry is expected to bottom out. However, in view of the fact that the driving force of the industry has not changed substantially, the recovery rate may be limited. Judging from the third data such as magic mirror and mother, the growth rate of online beauty data in April has turned positive to a small positive growth; The situation of further recovery needs to be observed in the "618 Great Promotion" which started in late May. In terms of investment, there are many structural and individual opportunities.

Main line 1: Recommend companies that have outstanding comprehensive capabilities or are currently in the harvest period of change.

Main line 2: Recommend companies that adjust in stages, whose stock prices fully reflect the negative, and whose fundamentals are expected to improve marginally.

Main line 3: It is recommended to choose the right opportunity to lay out the air outlet track with outstanding technical advantages and good growth, but the stock price is affected by non-fundamental factors such as lifting the ban.

Main line 4: Recommend emerging sunscreen companies that are in the climbing cycle of capacity utilization rate, and actively expand into the field of personal care raw materials with broad growth space.

This article comes from a selection of brokerage research reports.