The first pure electric pioneering work, the brand-new Hongqi EH7, what are the different points of enjoyment?

In recent decades, owning a car, and even riding in a Hongqi sedan, has become a status symbol. It was not until 2018 that the Hongqi car, which has the reputation of "national car", began to enter the homes of ordinary people. As the pioneer of new energy vehicles, it has become the focus of attention ever since. Everyone wants to see what are the differences in the enjoyment of this least similar EH7?

Since 2017, Hongqi has shouldered the important task of industrial revitalization entrusted by the times, and is determined to build a "China One, World Famous" car brand. Hongqi Motor holds high the brand concept of "Chinese-style new noble delicacy" and has created an industrial miracle with a growth of 65 times in 5 years, becoming a Chinese passenger car luxury brand with a value of over 100 billion yuan. Data show that in 2023, Hongqi Auto’s retail sales exceeded 370,000 units, an increase of 29.5% year-on-year, ranking first among Chinese brands in the fuel vehicle market above 150,000 yuan.

Not long ago, Hongqi’s first strategic model, Hongqi EH7, ushered in the launch. EH7 broke the convention of being held in closed venues in the past, and was held in an open manner, allowing the outside world to see the youthful, energetic and energetic side of Hongqi under the formal and solemn image of Hongqi. It can be said that the change of Hongqi is about to start with Hongqi EH7. Luxury face, technology lining, Hongqi EH7 has obviously done a good job of shouldering the heavy responsibility of the electric transformation of the Hongqi brand.

The EH7 is a medium and large-scale pure electric sedan that is the least like Hongqi. It is the first model under the new FMEs "flag" architecture of Hongqi. The front grille adopts a closed design, the newly designed "Flag Wonderful Wings" logo is inlaid above the grille, and the headlight group adopts a "7" shape design, which is very recognizable. The lower grille at the bottom presents a smiling style, and the overall shape is more youthful, without the shadow of the Hongqi fuel car at all. The overall upward tail shape, with a slippery back body, creates a strong sense of movement visually.

The smart cockpit is comfortable and stylish. EH7 adheres to the natural and smart design concept to create a three-dimensional staggered space layout; the suspended hollow design between the central control screen and the armrest creates a smart space level, and the overall appearance is light, fashionable, and more affinity; the seat adopts a four-layer structure of foam + soft bubble + skin soft bubble + skin, which is very comfortable to ride. The steering wheel and seat intelligence can be set according to the account memory, and the automatic return position brings convenience, comfort and exclusive experience to the driver and passenger.

Hongqi EH7 has strong power and can be controlled at will. The first Hongqi exclusive super OurHours intelligence can not only provide users with an excellent four-wheel drive driving experience, but also allow users to enjoy the extremely low power consumption of two-wheel drive. The maximum is 756N · m. The acceleration time of 0~ 100km/h is only 03.5s. Equipped with a self-developed "three-high" electric drive system, it has ultra-high efficiency, ultra-high power and ultra-high speed of rear-drive motor and front-drive motor. It can achieve the highest efficiency of 96%, the highest power of 455KW, and the highest speed of 22500r/min, which is indeed full of power.

In terms of intelligence, the EH7 is equipped with a Qualcomm Snapdragon 8155 chip. The voice interaction 2.0 is very powerful. It is equipped with OurHours wake-up-free function and supports 20 seconds of continuous dialogue and the combination of voice and gesture. The main and co-pilot dual-tone zone is wake-free, 20 seconds of continuous dialogue, and millisecond-level response. It is equipped with 22 senses, which can realize all-round environmental perception. It supports 8 major driving scenarios such as vehicle control, system settings, audio, navigation, weather, and small talk, covering 83 vehicle control functions. It supports interactive voice such as hobbies, emotional feedback, and knowledge interaction.

In terms of battery life, the Hongqi EH7 is no inferior to the best-selling models of the same class. Equipped with a large 111kWh battery, the EH7 can travel 215 kilometers after a 5-minute charge, and the range can reach up to 820 kilometers. It can still maintain 90% of the power consumption in an environment of -20 ° C. It is particularly worth mentioning that when camping outdoors, the EH7 can discharge outside the car through a discharge gun. Cooking, Karaoke, and watching projections can be easily achieved, adding more fun to traveling.

In terms of safety, as a national brand competitor of Chinese brands, safety has always been the hardcore gene of the Hongqi brand. EH7 has double five-star collision design standards, 74% high, strength steel dosage, super high, strong thermoforming dosage reaches 22%, integrated side circumference reinforced door knocker, the strength of up to 2000Mpa level reaches the highest industry standard. At the same time, it has achieved a leading level in the multiple safety protection of self-developed batteries, air environment in the car, maternal and infant protection, electromagnetic safety, etc.

conclusion

As the first model of the Hongqi new energy brand, the Hongqi EH7 is a new car with strength, appearance, connotation, no shortcomings, and strong competitiveness. Its fashionable design concept and advanced technology application will be combined with modern technology to create attractive products, highlighting the excellent quality and innovative spirit of the Hongqi brand. It is an important milestone in China and an excellent representative of the pure electric car brand. In this bright spring, it arrived at the appointed time and walked calmly. It has undoubtedly become a popular model in the market, making more and more users like the Hongqi brand and fall in love with the Hongqi EH7.

2024 Toyota RAV4 Rongfang will be listed soon, the highest discount is 70,000 yuan

"The 2024 Toyota model is ready and will be officially launched on September 2nd!" a Toyota dealer salesperson announced excitedly on social media. As the launch date of the new RAV4 approaches, the existing model has entered the clearance stage, providing consumers with an excellent opportunity to buy a car.


According to information disclosed by FAW Toyota employees, the 2024 RAV4 Rongfang has been significantly upgraded in terms of interior, configuration and tranquility. Surprisingly, these value-added improvements are accompanied by price reductions. At present, the current RAV4 Rongfang can enjoy a comprehensive discount of up to 70,000 yuan during the clearance period. You can also enjoy more discounts when entering the store. If you choose a financial plan, the price of the entry version will be reduced to about 100,000 yuan!

For the 2024 RAV4 model, the new model adds some eye-catching features. For example, the front bumper of the Style Plus version adds bright-colored trim, and the front and rear eyebrows are treated with the same glossy finish as the plug-in top version. For the interior, two new seat designs with rolled wire trim are added. The center armrest and stopper head are soft-packed materials, while remote start function and electric tailgate are added. The new car is expected to continue to be equipped with a 2.0L naturally aspirated engine or a 2.5L hybrid system.

Bad! "Stealth" exposes double-sided drug lord special, Andy Lau becomes the villain


1905 movie network news Recently, the crime action movie released a special episode of "Double Drug Lord". After 16 years, he will play the villain again, this time playing a double drug lord who is different from each other.

In front of people, he is Lin Jinan, an elegant and charming elite lawyer, and in the back, he is a cruel and ruthless "boss". The sentence "You can give everything to those who care, and you want him to give everything to those who betray" shows his complex and many aspects vividly. The big drug lord’s full aura means that "his aura is too strong, and he is trembling". In the face of such an arrogant opponent, the police officer is even more direct "pressure is very high".


The film is produced and directed by Andy Lau, as the action director, Andy Lau, Lin Jiadong, Peng Yuyan, starring, especially starring,,, starring,,, friendship.


Andy Lau plays a double-sided drug lord, and the surface is full of viciousness

I certify "Andy Lau is really bad this time"


Andy Lau rarely plays a villain, and this time he plays the villain again after 16 years. How bad is the role this time? Even Andy Lau himself said that "this time it is really bad". Unlike other villains who are bad on the "bright side", this time he is bad in the "bones".

Lin Jinan wears an elegant suit and wears black-rimmed glasses with the capital "Sven". He dotes on his wife Vivian (Yasse Liu) and takes good care of his friend Xiu Hao (Lin Jiadong), but he immediately cuts down his enemies and the "hidden dangers" that may expose him. Husband, best friend, lawyer, drug lord, the extreme contrast in several different states also fills Lin Jinan’s complexity. When Asia’s largest drug lord appears by your side as an ordinary person, this sense of "the devil is by your side" can’t help but send chills down your back.


As for why the drug lord designed the "hidden identity" of a lawyer, Andy Lau said that it is precisely because Lin Jinan "knows the law" best that he can unscrupulously "know the law and break the law" and protect himself by looking for loopholes in the law. This setting undoubtedly adds another layer of "buff" to the "double-sided drug lord". Knowing the law and knowing how to avoid the law, Lin Jinan can be called the "strongest opponent" encountered by the police.


Andy Lau plays the villain with a sense of oppression 

Peng Yuyan called the play "under great pressure"


In the play, Lin Zhuan’an was ruthless and arrogant. As the police officer who was determined to catch Lin Zhuan’an in the film, Peng Yuyan said that he was under great pressure to play against Andy Lau, because he "has his own aura" anytime and anywhere.


In order to better convey the anger of the villain Lin Jinan during the filming of the police interrogation of the drug lord, Andy Lau also played on the spot, adding the action of smashing the chair angrily, which was so strong that it smashed a hole in the prop wall. From the fierce eyes to the fierce movements, it created a sense of "murderous" oppression. The ruthless role in the play and the "ruthless" aura outside the play, Andy Lau played the villain 16 years later, and it can be said that he was ruthless all the way from the play to the outside of the play.


Fans break 30 million and pull the fitness live broadcast into a vent? We talked to the "Liu Genghong girl"

Author | Fried Hawthorn with Sugar

At 9: 00 pm on the 21st, the number of Tik Tok fans in Liu Genghong successfully exceeded 30 million. Last night, he just released Tik Tok with 20 million fans. Today, all day, Tik Tok, Weibo and other platforms, he even swept the topic list, "Liu Genghong girl" swept the Internet.

This is the fifth day that Xiao Zhou became a "Liu Genghong girl". She believes that "if you don’t lose weight in April, you will be sad in June", and this year, Liu Genghong successfully defeated Yoga, Zumba and keep.

Liu Genghong was a surprise she got in the little red book. "People keep saying that his live weight loss exercise has a good effect," so she tried it. She feels that following Liu Genghong to exercise is interesting, interactive and has a good atmosphere, and time passes quickly. But she is also uneasy, because she doesn’t seem to have the so-called "Liu Genghong girl’s walking posture with the same paragraph", and the crux given by network diagnosis is "nonstandard movements".

This is also the trouble of Paw Paw who just joined the fitness army in Liu Genghong yesterday. I felt very tired at that time, but when I woke up, there was no such thing as "the arm hurts the most", and the incorrect posture became her guess.

Today, # Liu Genghong Burn Fat and Don’t Practice Disorderly # topped the list of topics in Weibo, and the reading volume quickly exceeded 600 million. However, in Xiao Zhou’s view, this is obviously the intentional guidance of the "jealous".There are both red and black, and it is indisputable that Liu Genghong is on fire.

The Liu Genghong effect is rapidly becoming popular in the form of "human-to-human transmission". Last night, the live broadcast in Liu Genghong received a total of 200 million likes, and the number of fans in Tik Tok exceeded 20 million. However, some media reported that his business cooperation offer was "one number a day", and even Zhang Chi (a pseudonym), a business person of the head advertising company, revealed that there are brands that want to be exposed in a 60-second short video in Liu Genghong, and the price is 500,000 yuan.

The market has been speculating about his next stop after he became popular. But this afternoon, Worry-Free Media and Liu Genghong Studio issued a statement.It means that "I want to focus on providing more high-quality live content for fans and friends at present", and I hope that all brand friends will be Hai Han.

With so many fitness instructors, why did Liu Genghong explode overnight? Will "Liu Genghong Girl" still pay for the live broadcast with goods? Can his popularity boost the wave of fitness live broadcast? We also talked with six "Liu Genghong girls" about these issues.

Liu Genghong girl, what are you addicted to?

 

Liu Genghong’s popularity, when it’s the right time, the right place and the right people.

At school, Xiao Zhou was a veteran fan of Jay Chou. Like most people, she knew Liu Genghong and was also a "friend of Jay Chou". Later, in "Where is Dad Going in the Fifth Season", the interaction between him and his daughter Xiao Pufu made Xiao Zhou feel that "his education method is quite good"; Later, she saw him in all kinds of short videos of visiting restaurants.

This is a comprehensive understanding of Liu Genghong’s previous experience. Among the "Liu Genghong girls" who communicate with the entertainment unicorn,"Where is Dad Going?" is the highest frequency word.Of course, there is also his album Rainbow Paradise released in 2006.

But everyone will emphasize one thing without exception:I didn’t pay much attention before.

At the end of last year, Liu Genghong signed a contract with Worry-Free Media and began to bring goods to couples, but the effect was not satisfactory. In February of this year, he took his family to start a live fitness broadcast, but the most famous events were three banned events: armpit hair, chest muscles and medical health. It is also at this time that there is a famous scene of wearing down jackets for fitness that countless people talk about.

However, with so many live fitness broadcasts, why can Liu Genghong explode overnight? What are the commonalities behind the market’s frequent juxtaposition of him and Li Jiaqi? The answers given by girls in Liu Genghong are not exactly the same.

Xiao Zhou likes the atmosphere in the live broadcast room in Liu Genghong, and the interaction between him and his wife makes her feel very interesting.-On the social platform, there are also many people who see the shadow of their exercise in their wives, and she thinks that the reason why Liu Genghong and Li Jiaqi are above all lies in "sincerity"; Claw claw thinks that "this kind of overhead is actually the companion attribute of live broadcast", and to some extent, fitness needs this kind of companionship and "taking you to practice".

Xiaomin has just joined the fitness army, and she enjoys the "fitness adventure" of moving with millions of people at the same time and being able to beat you in the ear at all times like a fitness instructor."Enthusiasm, no sense of distance, mobilizing a person’s desire to buy or exercise cells are all commendable, but in real life, we often lack such friends."

The accumulated national popularity, the dramatic experience of live broadcast, the sweet interaction with his wife, his specialty in fitness, his trivial thoughts in live broadcast, his enthusiasm and sincerity are all extra points.

But this is a process of making heroes in the current situation.

As Xiao Zhou said, the fitness program that can be fragmented after work because of the epidemic was forced to run aground is also the epitome of many "Liu Genghong girls". But in the communication of entertainment unicorns,Many friends who live at home in Shanghai have no intention to join this wave, so it is more urgent to obtain living materials and be able to eat and drink enough.

One notable feature is that the seemingly huge lineup of "Liu Genghong Girls",In fact, most people are still in their infancy.Whether it can persist and the freshness that the anchor can bring have become new considerations. This also means that how long this wave will last will still be a question mark.

The answers given by these Liu Genghong girls who are entertaining unicorn conversations are not optimistic. Xiao Min said, "I don’t like to repeat the same exercise every day"; Xiao Zhou has a clear fitness goal, which is to lose weight and tighten. He also bluntly says that he will keep exercising in the future, but he may not always follow Liu Genghong to practice.

"only jump exercises without goods",

How to realize the road?

 

According to the report of China Entrepreneur, on April 19th, the live broadcast in Liu Genghong gained 2.4 million sound waves, equivalent to 240,000 yuan, almost 10 times that of ten days ago. Personal income soared at the same time, from the brand owner to the huge fan base, are also watching his next stop:Commercial realization.

Liu Genghong joined hands with Worry-Free Media to bring goods for live broadcast at first, but the cumulative result of 9 live broadcasts was 6 million, which was not conspicuous.Will Liu Genghong, who comes from the husband and wife bringing goods, break through in the opposite direction, that is, find the right track and then feed back the goods?

In the media reports, his team once stated: "Now it is temporarily impossible to carry out live broadcast with goods due to the epidemic situation, and the live broadcast content should be adjusted according to the epidemic situation." In other words, the possibility of live broadcast with goods is not completely rejected, but more people still remember Liu Genghong’s slogan of "just jumping without goods".

If Liu Genghong carries out live broadcast with goods, will you go to the top or reject it? Entertainment Unicorn also asked several girls in Liu Genghong about this question, and their answers were actually quite optimistic: most people accepted it. "I can accept the behavior of carrying goods with low frequency" and "acceptable, but whether I will buy or not depends mainly on the products. I rarely buy things on Tik Tok" …

When Xiao Zhou joined the army of "Liu Genghong Girls", he thought about this question. "Although it is online celebrity’s consistent path to cultivate fans and then bring goods,However, he said that the original intention was to make everyone exercise and be healthy. If the live broadcast brings goods, many people may be disappointed, and their credibility will decline. Instead, it is better to develop other ways to realize cash.”。

Her words, perhaps really sounded the alarm for Liu Genghong in the fire. Similarly, some media pointed out that the realization does not mean that there is only one way to live broadcast with goods. Good content is the foundation of commercial realization, while the slogan without goods comes first, and it can also be realized through courses and endorsements in the future.

In addition,"Stealth goods" also became the key word in this process.Tik Tok searches for the same model of Liu Genghong, and golf caps, yoga mats, and even the same model of sneakers, homes and houses in earlier videos have all become the marketing schemes of the brand. A person’s popularity itself breeds various business opportunities.

More intuitively, there are people from all walks of life in the market, from the short video quotation of 200,000 yuan to the soaring short video of 500,000 yuan in 60 seconds. However, this afternoon, Worry-Free Media and Liu Genghong Studio issued a statement, saying that they "received the cooperation and consultation from friends of the brand, but at present, Liu Genghong and the team want to focus on providing more high-quality live content for fans and friends, and hope that you will all be honest."

This is undoubtedly a wise move. Regardless of the fact that liquidation itself is a problem,At present, the accumulation of fans in Liu Genghong is obviously still in the initial stage, but in fact, the loyalty of fans still needs to be strengthened under the upsurge, and cutting leeks in a hurry will only be counterproductive.

However, it remains to be seen how long this "no goods" can last. And it depends on how long Liu Genghong and its fitness live broadcast can be successful.

Is fitness live broadcast a false proposition?

 

Liu Genghong girl, hold the red fitness live broadcast. According to the data of Feigua, in the past week, a number of live fitness accounts on platforms such as Tik Tok, Aauto Quicker and bilibili experienced a large-scale increase. And everyone is watching,Can this wave set off by Liu Genghong really boost the rise of fitness live broadcast?

Fitness is not a new position for short videos. According to media reports, as of December 2021, the number of sports and fitness creators with over 10,000 fans exceeded 60,000; In 2021, the number of sports fitness videos in Tik Tok increased by 134% and the number of creators increased by 39%.

This is not difficult to understand. During the two years of repeated epidemics, fitness institutions and coaches opened up online positions early, which is also the tacit understanding of the industry; With the help of short videos, the fitness content from Pamela, Zumba to shuttlecock exercises, the tuyere is fast and fleeting; Mature fitness anchors have also successfully brought goods in it, such as "Cat Ning’s Counter-attack" with a haircut, which is 4 live broadcasts with GMV of 9.56 million …

As for the live fitness broadcast, according to the self-reports of several "Liu Genghong girls", before that, due to the epidemic, everyone had more or less the experience of online fitness, and in 2020, Xiao Zhou followed anchor online celebrity for a period of fitness because of home isolation. However, following the live fitness exercise is a first-time experience.

In their descriptions, one of the commonalities of fitness live broadcast is:Compared with the traditional online teaching, the live broadcast has stronger companionship, enthusiasm and appeal, and it is easier for people to immerse themselves in it."But he told me to insist" has become the feeling of many girls in Liu Genghong. Not all fitness bloggers are suitable for live teaching, and the explosion of fire in Liu Genghong is not reproducible in large quantities.

From the into the pit process of "Liu Genghong Girl", it is very important to tilt the flow of the platform and the operation of MCN. The full coverage of Tik Tok’s traffic and the strong grass planting in Xiaohongshu have become an important way for Xiaozhou to join the Liu Genghong fitness live broadcast; Then, with the participation of all kinds of big V’s, the "CP for killing people for money" and various hot search topics formed with Li Jiaqi also quickly boosted Liu Genghong’s going out of the circle, among which the handwriting of 51-Worry Media is indispensable.

"Cloud Fitness" is a catchable outlet, but Liu Genghong’s going out of the circle itself is a superposition of multiple factors. Compared with blindly talking about the slogan, what deserves more attention is actually the versatility under the current wave of "cloud fitness": Xiao Zhou affirmed the convenience and free of charge of cloud fitness, but he was also anxious."Many people don’t understand the point of force, and if they can’t do one-on-one guidance, they will easily use the wrong force, fail to achieve the effect, and even backfire."

Xiao Min also agrees with this. The fitness content on the market is all the rage, and there are not a few anchors under the banner of "X days are thin and X pounds", even to attract attention and let obese people jump, but "most people are actually not suitable for strenuous running and jumping.Not everyone is suitable for Liu Genghong’s shuttlecock exercise, but we should learn more popular science and not gain eyeballs for traffic.”。 Paw Paw expressed concern in the house collapse crisis of online celebrity, the star of these two years.

The overnight fire in Liu Genghong has revived the wave of fitness live broadcast. After the short-term powder-up effect and follow-up effect, it is not just Liu Genghong. How to realize reasonable commercial realization and how to make the public "move" more healthily and reasonably are the problems that all practitioners, MCN institutions and platforms behind them have to face.

National Fitness Day: Have you fallen into these fitness misunderstandings?

  Today is National Fitness Day. Fitness has become a part of many people’s lives. Whether it’s exercising muscles in the gym or long-distance running outdoors, whether it’s asking a coach for one-on-one guidance or practicing on the fitness APP … … Many people have joined the fitness army.

  "Healthy China Action (2019— "2030)" shows that the proportion of urban and rural residents who regularly participate in physical exercise in China is 33.9%, and it is proposed that "by 2022 and 2030, the proportion of urban and rural residents who meet the" National Physical Fitness Measurement Standard "is not less than 90.86% and 92.17% respectively; The proportion of people who regularly participate in physical exercise reaches 37% and above and 40% and above. "

  How to achieve this goal? Healthy China Action Initiative: Encourage moderate-intensity exercise for more than 30 minutes three times a week, or accumulate 150 minutes of moderate-intensity or 75 minutes of high-intensity physical activity. Try to move as much as possible in your daily life, and achieve 6000 ~ 10000 steps of physical activity every day.

  Life lies in sports, and sports emphasize science. In the era of national fitness, a positive attitude is important, but the ways and means must also be discussed. These fitness misunderstandings must be known!

  Myth 1: insist on walking 10 thousand steps every day

  Fast walking (or brisk walking) with 10,000 steps is quite different from slow walking (or daily walking) with 10,000 steps. Studies have proved that the exercise effect can be achieved by 5000 steps of brisk walking with moderate intensity or above every day. If you walk slowly, it will have little effect on cardiovascular system and lower limb muscles, but if you walk enough steps, you can also improve blood sugar and blood lipid to some extent, which will help reduce the tension of sympathetic nerve and improve blood pressure.

  Suggestion:

  "Healthy China Action (2019-2030)" points out: Try to exercise as much as possible in daily life, and achieve the physical activity of 6,000 ~ 10,000 steps per day. Everyone can gradually increase the number of effective steps per day according to their own situation, without deliberately pursuing the goal of 10 thousand steps per day.

  Myth 2: Do not do preparatory activities to organize activities.

  Many people only pay attention to the exercise itself, but ignore the preparatory activities and finishing activities. Warm-up activities can mobilize physical function, improve exercise efficiency and reduce the risk of sports injuries. Drafting in finishing activities is an important link to relieve muscle soreness after exercise, prevent muscle fatigue and prevent sports injuries.

  Suggestion:

  Warm-up activities before exercise: 5-10 minutes aerobic exercise+dynamic drafting; After exercise, do finishing activities: low-intensity aerobic exercise+drawing one by one for the whole body muscle groups. Each group of muscles should last for 30 seconds to 60 seconds and be repeated for 2-3 times.

  Myth 3: Running will thicken the calf.

  After running for a long time, many people will feel that the muscles in the back of the calf are sore and think that the calf is getting thicker. This is actually an illusion caused by fatigue and increased blood flow after frequent exertion of calf muscles. As long as the correct and effective drafting method is adopted, this feeling will disappear. Moreover, long-term participation in long-distance running training can also make the calf thinner.

  Suggestion:

  To achieve the effect of changing your body shape through long-distance running, it is recommended to do aerobic running for 30 minutes or more frequently, and remember to stretch your muscles after running! Stretching method: straight leg back flexion (with the help of steps), leg back flexion (with the help of walls), and leg back flexion (with the help of stools or railings).

  Myth 4: Enthusiastic about a single sport.

  Long-term participation in a single project will be deficient in the development of some physical qualities, and will also produce certain loads on some parts of the body, thus causing fatigue and easily causing sports injuries.

  Suggestion:

  Participate in more sports and try to change the ways and means of exercise to further improve the exercise effect.

  Myth 5: Badminton hurts the knee.

  Because there are more jumps and sudden stops and sharp turns, the strength and stability of muscles around the knee joint are required. This makes many people mistakenly believe that badminton has certain damage to the knee joint. In fact, the cause of knee joint injury is not badminton itself, but the lack of necessary scientific fitness knowledge.

  Suggestion:

  Before playing, warm up for more than 10 minutes with high intensity, and then play badminton after sweating slightly and getting hot. Try to distribute the amount of exercise reasonably in a week, control the time of each exercise, and avoid excessive exercise at a time.

  Play ball step by step, pay attention to the strength exercise of muscles around the knee joint, improve physical fitness and prevent injuries.

  Myth 6: The longer you exercise, the better.

  Exercise is good for health, but the longer the exercise, the better. Excessive exercise often brings harm. For example, chronic injuries such as "tennis elbow", "meniscus wear" and even acute sports injuries such as "Achilles tendon tear" are mostly caused by long-term excessive exercise, which gradually accumulates and manifests itself in the form of acute pain.

  Suggestion:

  Control the frequency and time of each exercise. "Healthy China Action (2019-2030)" points out: Encourage moderate-intensity exercise for more than 30 minutes three times a week, or accumulate 150 minutes of moderate-intensity or 75 minutes of high-intensity physical activity.

  Myth 7: Sit-ups can reduce stomach.

  As the name implies, "reducing belly" is to reduce the fat accumulated in the abdomen. The main function of sit-ups is to strengthen abdominal muscle strength by exercising abdominal muscles. It is a common simple and effective abdominal muscle exercise method, but it has no obvious effect on reducing the local fat content in the abdomen. For daily fat reduction, aerobic exercise and strength exercise involving whole body and large muscle groups are recommended first.

  Suggestion:

  "Reducing the stomach" might as well start with increasing consumption and reducing intake at the same time — —

  Increase consumption: (1) Get up and stand up or exercise lightly for 5 minutes after sitting for half an hour; (2) Increase energy consumption by walking to and from work, reaching the recommended amount of 30 minutes or more twice a week; (3) Practice push-ups, leaning against the wall, squatting, jumping in and out in the free time in the morning, middle and evening of the working day. If conditions permit, you can increase the action exercises such as belly rolling (sit-ups) and two-headed lifting; (4) Do outdoor activities such as riding and climbing with your family or choose ball games on weekends.

  Reduce intake: (1) Pay attention to breakfast, moderate Chinese food, control dinner, and avoid reducing fat by dieting; (2) Snacks should be eliminated during non-meal time, and the number of dining out and buffet should be reduced as much as possible. (3) We should develop good sleep habits and form regular sleep.

  Myth 8: Reduce fat and only do aerobic exercise.

  When it comes to reducing fat, many people will choose aerobic exercise such as swimming and running.

  Under normal circumstances, 30-60 minutes of moderate-intensity aerobic exercise can effectively burn body fat and achieve the purpose of reducing fat accumulation. However, if you want to achieve a better effect of exercise to reduce fat, besides aerobic exercise, you should also scientifically match other exercise methods, such as strength training. Strength training can improve the resting metabolic rate of the human body by increasing muscle content, so that the human body can consume more fat after exercise and achieve better fat reduction effect. In addition, high-intensity intermittent exercise is also a good choice for weight loss. From the perspective of energy consumption, high-intensity intermittent exercise can consume more calories per unit time because of its high exercise intensity.

  Suggestion:

  Scientific combination of aerobic exercise, strength exercise and high-intensity intermittent exercise is more conducive to reducing fat!

Tightening the "faucet" has a coup for commercial water saving.

Water is the source of life, the key to production, the foundation of ecology and the foundation of the development of human society. Various commercial entities in Gulang county actively take water-saving measures, which has effectively promoted the construction of water-saving society in Gulang county.

Soak the tableware in hot water before cleaning it.

Recently, the reporter visited the dining places in Gulang County and learned that some stores actively took actions to save water resources and launched water-saving coup. In Guzhen Hot Pot Restaurant in Gulang County, when cleaning the tableware, the kitchen staff will first soak the tableware in hot water, then pour the detergent directly on the sponge or rag, dip a small amount of water to scrub the tableware, and then rinse it with clear water.

"This way can not only save water, but also clean it. We all supervise each other in the kitchen to prevent running water from washing dishes. We all take water to wash, and use as much as possible to save water and not waste it. " Wang Zhiyang, head of the kitchen at Zhen Hot Pot Restaurant in Gulang County, said.

In order to save water, Zhen Hot Pot Restaurant also stored the water from the second dish washing in a bucket in advance to mop the floor, and asked the staff to turn off the faucet at hand to avoid waste. "As catering operators, we should also contribute to water conservation by reusing water resources, saving resources and opening up streams under the premise of ensuring cleanliness and hygiene." Wang Zhiyang said.

Water-saving nozzle car wash

The car wash industry is also a "big household" of water. In order to reduce the waste of water resources, the car wash industry in Gulang County has also taken a series of water-saving measures. The reporter saw in Xin Sheng Yuan Automobile Maintenance Center in Gulang County that the maintenance shop staff were washing cars with high-pressure water guns, water-saving nozzles and other equipment.

"Our store has replaced the car washing equipment with water-saving ones, which can effectively reduce the water consumption while ensuring the car washing effect." Zhu Chenghua, head of Xin Sheng Yuan Automobile Maintenance Center in Gulang County, said.

Scrub the car with car wash foam

Zhu Chenghua told reporters that when cleaning the interior of the vehicle, the staff used towels, sponges and other tools to clean it, so as to avoid the waste of water resources caused by the use of water guns. When cleaning the outside of the car, using car wash foam can effectively reduce the number of direct washing with water.

In order to comprehensively improve the conservation and utilization of water resources, Gulang County has also made full use of World Water Day and China Water Week to carry out water-saving publicity activities in various forms to guide citizens and business entities to establish water-saving awareness and improve water resources utilization.

Reporter: He Chengliang

Original title: "Tightening the" faucet "is a coup for commercial water saving"

Read the original text

The case of the second creation of characters in Jin Yong’s novels was delayed for 7 years: the final judgment was changed to infringement, and the works of the same person could be reprinted with com

  Recently, Guangzhou Intellectual Property Court made a second-instance judgment on the case of Jin Yong v. Juvenile here, and found that the defendant constituted copyright infringement and unfair competition. This intellectual property case, which lasted for seven years, was amended in the second instance because it did not constitute infringement, which caused widespread concern and controversy in the academic and industrial circles about the creative boundary of the works of the same person.

  The so-called fan works generally refer to new works created by using the same or similar characters in existing works. Teenagers here (hereinafter referred to as "Here") is an online literature created by dozens of people of the same name in Jin Yong’s works, such as Guo Jing, Huang Rong and Ling Huchong, and the plot is the story of youth on modern campus. When it was published in 2002, the book was promoted with the subtitle "The University Life of the Condor Heroes". In 2016, the Tianhe District Court of Guangzhou accepted Jin Yong’s lawsuit, which was considered as "the first case of a fan’s work".

  The judgment of the second instance is the first in China to confirm that Jin Yong’s novel "Portrait of People" is protected by copyright, which breaks through many people’s understanding of the boundary of copyright protection. Some people even think that this may "subvert the whole fan culture industry".

  Fan fiction’s Teenagers Here, 2002 edition.

  Cold case of works twenty years ago: Jin Yong sued fan fiction for plagiarism.

  Back in 2000, Richard, who graduated from Peking University, decided to create a novel featuring characters in many works, such as Legend of the Condor Heroes, Eight Dragons, the legendary swordsman and The Condor Heroes, when he was abroad. This novel, called Here, takes the virtual Bianjing University in the Jiayou period of the Song Dynasty as the time and space background, and tells the youth campus stories of Guo Jing, Ling Huchong, Qiao Feng, Yang Kang and Duan Yu. The characters in the book are similar to those in Jin Yong’s novels, with some similarities and some differences, and the story content is modern narrative. For example, Guo Jing, a freshman in chemistry department, ran into Huang Rong, a freshman in physics department, by bike, and then fetched water, cooked rice and took out the garbage for him every day, and finally got married. Duan Yu launched a series of pursuits for Wang Yuyan from a single-parent family without success.

  Originally published on the Internet, "Here" won the favor of the publishing house, was first published in 2002, and was promoted with the subtitle "The College Life of the Condor Heroes". In 2009, under the guidance of the Chinese Writers Association, China Writers Publishing Group, Novel Selection Magazine and Chinese Online jointly held the "Ten Years Inventory of Network Literature", and Here won the top ten outstanding works. Yang Zhi, whose pen name is "Jiangnan", was famous all over the world for a time. By the time of prosecution, Here had been published in several editions and distributed in millions of copies.

  In 2016, Jin Yong sued the Tianhe District Court in Guangzhou, claiming that the names of the characters described in Here are all derived from the above four works, and the relationship between the characters, their personality characteristics and story lines are substantially similar to those of his works, which is plagiarism, infringing on his rights of adaptation, authorship, protection of the integrity of works, commercialization of characters, etc., and based on the high popularity of his works, Richard’s misappropriation of the original elements of the above works has made great profits and hindered.

  The case of Jin Yong (real name: Cha Liangyong) v. Jiangnan attracted attention in the intellectual property field in that year. Many scholars wrote articles to express their views on whether the elements in Jin Yong’s novels used in Here were copied from Jin Yong’s works.

  The recognized formula for identifying infringing works is "contact+substantial similarity". As a fan of Jin Yong, there is no doubt that Richard came into contact with his works. Then, the identification of "substantial similarity" of works becomes the key.

  As for what constitutes "substantial similarity", the courts of first and second instance all analyze the "overall character image composed of characters’ names, personality characteristics, relationships and other elements, and related storylines" prosecuted by Jin Yong.

  First of all, in terms of the plot, the courts of first and second instance all think that Here does not constitute substantial similarity.

  According to the court of second instance, plot is one of the three basic elements of a novel, which is usually composed of many elements, such as the setting of characters, the relationship between characters, scenes, clues to the development of stories and so on. The plot can be either a relatively abstract story summary or a more specific detail presentation. If the specific plot is original and fully described, it can become the object of copyright law protection. The abstract plot may be an unprotected "thought" or a protected "expression".

  The court of second instance held that, compared with Cha Liangyong’s four works involved in the case, the plot of Here is different in time and space, and the clues and events that promote the development of the story, the design and arrangement of specific story scenes, the internal logic and causality of the story are all different, so the expression of the two does not constitute substantial similarity. Therefore, the copyright of the corresponding storylines in Cha Liangyong’s four works involved in the case was not infringed.

  The differences in the first and second trials are as follows: Is the "overall character image composed of characters’ names, personality characteristics, relationships and other elements divorced from the story" an expression protected by copyright? That is, if the three are not protected, even if they are the same or similar in the works involved, will they constitute infringement?

  A follow-up version of "The Boys Here"

  First instance: abstract formal similarity will not lead readers to have similar appreciation experience.

  According to the dichotomy of thought and expression, copyright law has a basic theory: "not protecting thought, only protecting original expression of thought". "That is to say, for the names, personality characteristics and relationships of characters in literary works, it is either thought or expression. If it is brought into the plot, it is part of expression. If it is not brought into the plot at all, it is thought." Wang Qian, a famous intellectual property scholar and professor of East China University of Political Science and Law, introduced.

  In relevant judicial precedents, names and titles of works do not constitute original expressions, works and are not protected by copyright law. Wang Qian wrote in the Course of Intellectual Property Law that "the simple combination of words, words and vocabulary that exist alone should remain in the public domain and become the basic materials for creation". A typical case is that CCTV produced a documentary with the same name as the book China on the Tip of the Tongue and was sued for infringement. The court held that the title itself did not contain any ideological content, did not meet the requirements of the originality of the work, and was not a special expression of the author’s thoughts, so it was not protected by copyright law.

  An industry consensus is that people’s names are not copyrightable. The same is true of the relationship between characters. In the previous case of "Zhuang Yu v. Jing M.Guo", the judgment held that "simple character characteristics, such as the appearance, personality and quality of the characters, or simple character relationships, such as the relationship between lovers and mother and daughter, all belong to the public domain, and do not belong to the object of copyright law protection."

  The court of first instance of Here held that "in the field of literary creation, the articles and works take novels as an example, and their contents are mainly composed of three elements … … It is often difficult to form a specific expression without the simple elements of the name, relationship and personality characteristics of the specific story. "

  The judgment of the first instance quoted Professor Wang Qian’s opinion in the article "A Preliminary Study on Copyright Infringement of Fan Works" (published in China Copyright, No.3, 2017). "Only using the role names, simple gender characteristics and simple relationships between roles extracted from specific plots is more to identify symbols, and it is difficult to form a substantive similarity with the original works."

  In an interview with The Paper, Wang Qian further explained, "Just pick a passage from Here and rename it one by one. Huang Rong changed to Zhang San, Guo Jing changed to Li Si, Qiao Feng changed to Wang Wu, etc. After the role name was changed, I don’t believe that any reader will think of Jin Yong’s novels after reading it. This shows that the only connection between Here and Jin Yong’s works is the name of the characters, with some generalized characters and relationships, which should be regarded as unprotected thoughts. "

  In order to explain the typical performance of copyright infringement, Wang Qian also cited the previous "Qiong Yao v. Zheng Zheng case" as an example. "Yu Zheng’s script uses a completely different character name from Qiong Yao’s novel, but the main plot is the same. Anyone who has seen Plum Blossom Branding and then goes to Palace Lock Together knows that this plot comes from Plum Blossom Branding. This situation is infringement. "Here" is just the opposite. As long as the name of the character is changed, all its connections with Jin Yong’s novels are completely cut off, so it does not constitute infringement. "

  The court of first instance held that "Here" and Cha Liangyong’s works only have abstract formal similarities in the names, relationships, personality characteristics and story plots, which will not lead to the same or similar appreciation experience for readers, and they do not constitute substantial similarities.

  This is in line with the views of many experts: the characters, personalities, relationships and other elements belong to the category of public materials and cannot be monopolized. Only when these elements are fully, clearly, concretely and uniquely described in a series of stories, can they be protected by copyright law.

  The court of first instance, while finding that Here does not constitute copyright infringement, held that it violated the Anti-Unfair Competition Law, and sentenced Richard and the sued publishing house to pay Jin Yong 1.68 million yuan and 200,000 yuan in legal fees according to 30% of the publishing royalties of Here over the years.

  Brief introduction of Taobao about the book.

  Subversive judgment: the overall character image is recognized as a protected "expression"

  After the judgment of the first instance, both Jin Yong and Yang Zhi refused to accept the appeal. During the second trial, on October 30, 2018, Mr. Jin Yong died in Hong Kong, and his heir Lin Leyi participated in the lawsuit. Five years later, on April 23, 2023, Guangzhou Intellectual Property Court ruled in the second instance that Here constituted copyright infringement and unfair competition, and maintained the total amount of compensation of 1.88 million yuan.

  The court of second instance held that "in this case, most of the characters’ names in" Teenagers Here "came from Cha Liangyong’s four novels involved in the case, and there are many similarities in the characters, relationships and backgrounds of the main characters. Although it is difficult to say that a single character image has been fully and uniquely described, on the whole, the group image composed of more than 60 characters, such as Guo Jing, Huang Rong, Qiao Feng and Ling Huchong, reflects Cha Liangyong’s choice and arrangement in the name, personality characteristics, relationship and background of the characters, and can be considered as fully described and concrete enough to form a structure with strong logical connection among internal elements, which is protected by copyright law & Expression ’ 。” Furthermore, it is concluded that "Here" plagiarizes the names, personality characteristics and relationship of characters in Jin Yong’s four works, which is prohibited by copyright law.

  In fact, after the first-instance non-infringement judgment was issued, there were different voices. For example, three lawyers of Beijing King & Wood Law Firm, Sun Mingfei, Gui Hongxia and Tao Tao, wrote in the media "Intellectual Property" that the characters in literary works are original expressions protected by copyright law. "As far as characters are concerned, a single character name or a character with simple personality and interpersonal relationship obviously cannot constitute the protection object of copyright law. However, when people mention a character’s name, what they really want to convey is the plump character … … Copyright law protects not monotonous characters’ names, but three-dimensional and plump characters. As mentioned above, these characters are an important part of the original expression of the plaintiff’s novels. The later citation, no matter whether the words used are Guo Jing, jing elder brother or Guo Daxia, as long as the details including the relationship between characters and the plot are enough to make the audience’s mind emerge with rich original expressions of specific characters in the original work, they will enter the prohibited scope of the copyright of the original work. "

  However, in the opinion of some experts, copyright protection of "group portraits" and "character images" is a kind of "subversion" and "breakthrough".

  Tao Gan, director of the Intellectual Property Innovation and Competition Research Center of China University of Political Science and Law, thought that if the roles in literary works were protected separately, it would violate the basic jurisprudence of the Copyright Law. Characters in literary works are different from cartoon characters and movie characters, and their shaping needs to be mapped in readers’ minds through the author’s literal description, which is difficult to separate from thoughts. Therefore, the role divorced from words, plots and scenes cannot exist independently of the work.

  Zhang Hongbo, Director-General of the Literary and Art Association, believes that if the characters and relationships in the works of the same person are identified as the objects of separate protection by copyright law, many works of the same person and new works created by rational use of existing works will easily be accused of infringement, which will have a very terrible social effect.

  "This is the first China court to recognize literary works ‘ Group portraits ’ In response to the judgment of the second instance, Jin Shui, an intellectual property legal worker, published an article in the Economic Observer, saying that the judgment of this case may subvert the entire cultural industry of the same people. "After the names of characters in literary works are protected by copyright law, how much space is left for the public to use freely?

  In the above seminar, Zheng Xiqing, an assistant researcher at the Institute of Literature of China Academy of Social Sciences, said, "It is common in the history of world literature to use pre-existing characters and storylines like fan fiction and re-imagine stories on the basis of them. If fan writing is characterized as plagiarism, then the history of literature is full of plagiarism. "

  Zheng Xiqing introduced that there are spontaneously established "re-creation organizations" abroad. They use the term "transformational writing" to refer to fan literature, emphasizing that fan’s re-creation of plots and characters in existing literary works belongs to adding new content or adaptation on the basis of the original work, rather than copying and repeating without innovation, that is, rational use, which does not belong to infringement of intellectual property rights.

  He Hong, director of the Network Literature Center of the Chinese Writers Association, said that fan writing is an important phenomenon in the whole literary creation. Jin Ping Mei can be regarded as the fan fiction of Water Margin, and online works such as Tales of Charm, The Story of Wukong and The Diary of Friar Sand can all be classified into the category of fan writing. The interactive characteristics of online literature promote the development of fan writing. Even in an extreme sense, the future literature may no longer be a single text, but an infinitely extended text network.

  Balance of interests: prosperity of cultural undertakings and "non-stop infringement"

  It is worth mentioning that the controversial judgment of the second instance has also given full consideration to the development of fan literature industry.

  While finding that Richard and others constituted copyright infringement and unfair competition, the court of second instance did not decide to stop the infringement and apologize in accordance with the statutory tort liability, nor did it decide to stop publishing Here and destroy the inventory as in the first instance. It also supported that Here could be reprinted by paying financial compensation to Jin Yong’s heirs. According to the proportion of the elements used in Here in Jin Yong’s complete works, the specific compensation standard is determined as 30% of the reprint royalty income as appropriate.

  In this regard, the court of second instance explained that "protecting the interests of creators and disseminators of works is the direct purpose of copyright law, but promoting the development and prosperity of scientific and cultural undertakings is the ultimate purpose of copyright law. When the direct purpose conflicts with the ultimate goal, the emphasis on the direct purpose should give way to the realization of the ultimate goal. Knowledge has historical inheritance, and any knowledge is both the final product and the intermediate input. For literary creation, imitation and reference have always been common means, no matter ancient or modern, Chinese or foreign. Therefore, the way of civil liability for literary works cannot be generalized to stop infringement, and it is necessary to carefully consider the case and fully balance the interests of all parties. "

  The Paper noted that in the appeal of the second instance, Jin Yong mentioned that Here violated his right to commercialize the characters in famous works. "Cha Liangyong created Guo Jing, Huang Rong and other classic characters with original character setting, story and language. With the wide spread of the works, these characters are deeply rooted in people’s hearts and have formed a solidified image in readers’ minds, which can exist to some extent without the specific story of the original. Because of this, they are reproducible and deductive, and also have high commercial use value. "Here" uses these famous characters for publishing without permission, which is a typical commercial use. " However, the court of first instance held that the copyright law does not have the protection of "the commercialization right of characters" and did not support this request.

  The courts at both levels recognized that when The Here was first published in 2002, it was subtitled "The University Life of the Condor Heroes", and its own works were directed at Cha Liangyong’s works, with the obvious intention of attracting readers to gain benefits through the influence of Cha Liangyong’s works. Therefore, Richard’s behavior is unfair, which deviates from the business ethics recognized by the cultural industry and should be prohibited by the anti-unfair competition law.

  Wang Qian still reserves his opinion on the judgment of the court of second instance that the infringement does not stop, which balances the interests of all parties.

  "Here does make use of the popularity of the characters in Jin Yong’s novels, but using popularity and using works are two different things, not a concept. Due to the use of popularity ‘ Hitchhiking ’ The problem can be solved through the anti-unfair competition law, not the issue to be discussed in the copyright law. "

  At the seminar of the China Literature and Art Association mentioned above, the Chairman of the Copyright Committee of the China Branch of the International Intellectual Property Protection Association (AIPPI) introduced that in the United States and Canada, the principle of judicial treatment of the role of a fan’s work in local laws and regulations is usually regarded as "Fair Use" or "Fair Dealing", that is, "fair use" or "fair use". However, there are corresponding restrictions under certain circumstances. For example, the name of a persona has been registered as a trademark, which can be protected by the Trademark Law, but it is still outside the scope of copyright regulation.

  Li Yang, a professor at the School of Civil and Commercial Economics of China University of Political Science and Law, also believes that the really controversial issue in this case is — — If the content of Jin Yong’s lawsuit is not protected by the Copyright Law, can it be protected by the Anti-Unfair Competition Law as a commercialized right? In this regard, he advocated the "policy theory of intellectual property law" and advocated that many factors should be comprehensively considered, such as whether the plaintiff advocated the protection of commercialization elements, and whether it paid corresponding labor and investment; Whether allowing the defendant to "hitchhike" will seriously harm the interests of the plaintiff; Prohibiting the defendant’s "hitchhiking" behavior will seriously damage the defendant’s freedom of expression and economic activities. In short, "we should not oversimplify it, but take into account the relationship between monopoly and competition, and reasonably balance the interests of the obligee and the public." Li Yang said.

  The Paper noted that the court of second instance also rejected the appellant’s request for apology. "There is no evidence that his behavior has had a bad influence on the reputation of the copyright owner of the above works. As far as unfair competition is concerned, Richard’s unfair competition will indeed lead to public confusion, but the infringement is not serious enough to make an apology, and publishing a statement is enough to eliminate the adverse effects. " The judgment is written.

It’s snowing again on the top of Mount Tai, and the scenic spot has been suspended! A heavy snow is on the way to Taian →

On the evening of February 2,
It snows on the top of Mount Tai again.
Early on the 3 rd
The Administrative Committee of Taishan Scenic Area issued a notice on the suspension of the opening of the scenic spot.
After inspection,
Mount Tai Pan Road, tourist highway, peak viewing platform, etc.
There is a large area of snow and ice accumulation.
At present, the snowfall is still going on, and there is a big safety hazard.
In order to ensure the safety and health of Chinese and foreign tourists,
Decides that as of February 3,
Taishan Scenic Area is temporarily closed,
The opening hours will be announced separately.
Mount Tai Scenic Area is currently doing its best to clear snow. Zhaoxingzhong photography
At 6: 15 on February 3,
Taian Meteorological Observatory issued a special report on meteorological services.
From day to night today,
Cloudy and cloudy
The north wind is 3 to 4, and the lake is 4 to 5.
The lowest temperature is about -5℃, and the highest temperature is about 3℃.
February 4th.
Day to night,
It’s cloudy with heavy snow,
The north wind is 3 to 4, the gust is 6, the lake is 4 to 5, and the gust is 7.
The lowest temperature is about -5℃, and the highest temperature is about 2℃.
February 5 th
Day to night,
It turns cloudy,
The north wind is 2 to 3, and the lake is 3 to 4.
The lowest temperature is about -7℃, and the highest temperature is about 3℃.
Source: Tai ‘an Meteorology, Taishan Scenic Area
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[Fujian Finance Empowers Tea Industry] "Fucha Net" and "Jinfuyun" are interconnected.

  Cctv news On October 7, Guo Ningning, Vice Governor of Fujian Province, and his party went deep into Fuzhou Rural Commercial Bank to investigate and affirm the achievements made by the bank in helping rural revitalization. Previously, at the launching ceremony of Fujian Fucha Net, she awarded the plaque of "Supporting Fucha Net to Build Advanced Units" to Fujian Rural Credit Cooperatives Union, and also encouraged the bank to increase its efforts to support agriculture and benefit farmers and empower Fujian tea industry.

Guo Ningning, Vice Governor of Fujian Province, and his party went deep into Fuzhou Rural Commercial Bank for investigation.

Guo Ningning, Vice Governor of Fujian Province, and his party went deep into Fuzhou Rural Commercial Bank for investigation.

  With "Fucha. com" as a platform, financial services have been introduced to rural revitalization. Since the beginning of this year, Fujian banks have taken the initiative to support the tea industry in Fujian Province to improve quality and efficiency and increase production and income of tea farmers.

  Industrial Bank: "Fucha Net-Tea Farmers Loan" Injects "Financial Living Water" into Tea Industry.

  Some time ago, Mr. Shi from Xiangyang Township, Nan ‘an City, Fujian Province was still worried at home — — Family farms run by themselves need to expand the tea planting area, but the funds for purchasing raw materials such as seeds have not yet been settled.

  The staff of Quanzhou Branch of Industrial Bank learned about Mr. Shi’s difficulties and recommended the "Fucha Area" on the platform of "Jinfuyun".

  The corresponding "Fucha Zone" opened on the "Jinfuyun" platform has realized the interconnection with "Fucha.com". After the launch of the special zone, Quanzhou Branch of Industrial Bank specially customized and created "Quancha Loan" products for the enterprises where Fucha.com settled. On this basis, the head office of Industrial Bank launched "Fucha Net-Tea Farmers Loan" in combination with the development of Fujian tea industry, which accurately meets the service needs of Quanzhou tea farmers and injects a "financial living water" into rural revitalization.

  "My tea products meet the requirements of ‘ Fucha. com-Tea Farmers Loan ’ The application conditions. " Mr. Shi was overjoyed to see the handling conditions of "Fucha Net-Tea Farmer Loan". According to the guidance of the bank staff, he released the online financing demand in the Fucha area of the "Jinfuyun" platform, and Industrial Bank opened a green channel for rural revitalization loans. "Less than 2 hours after submitting the materials, Industrial Bank approved and issued me 300,000 yuan ‘ Fucha. com-Tea Farmers Loan ’ " .

  Anxi County, Fujian Province, the hometown of Tieguanyin, is famous for its pillar industry, tea industry. However, affected by the local epidemic in Fujian, three tea enterprises located in Longjuan Township, Anxi County have encountered difficulties in their operation.

  After learning the situation, Anxi Sub-branch of Industrial Bank introduced the characteristic product of Fucha. com "Quancha Loan" created by the bank for tea enterprises according to the capital demand of enterprises. By publishing the financing needs of tea enterprises on "Jinfuyun", Industrial Bank opened a green channel and successfully issued loans totaling 13 million yuan to three enterprises within five working days, thus solving the urgent needs of tea enterprises.

  Fujian Rural Credit Cooperatives: Broaden the Financing Channels of Tea Industry through "Fucha.com"

  In order to make good use of the "Fucha. com" platform, under the guidance and support of Fujian Rural Credit Cooperative, Fuzhou Rural Commercial Bank, relying on the platform, actively docked and served first, through communication and cooperation with provincial supply and marketing cooperatives and municipal supply and marketing cooperatives.

  At the launching ceremony of Fucha.com platform, Fujian Rural Credit Cooperatives Union (referred to as "Fujian Rural Credit Cooperatives") demonstrated the online credit application process of Fucha Loan, and Fuzhou Rural Commercial Bank granted a credit of 2 million yuan to Changle Huangshi Jasmine Professional Cooperative to support the cultivation, production, processing and sales of jasmine tea.

  "Platform link development, channel empowerment industry". The person in charge of Fuzhou Rural Commercial Bank said that they will follow closely the agricultural industry orientation, continue to implement the digital empowerment tea industry development model of the Provincial Rural Credit Cooperatives, further connect with the "Fucha. com" platform, broaden the financing channels of the tea industry in Fuzhou, empower the innovation of the traditional tea industry, practice inclusive finance and help rural revitalization.

Villagers in Nanyuanling Village, xingtian town, Wuyishan City entertain tourists in their own homestays. (Photo by Liu Lianfen)

Villagers in Nanyuanling Village, xingtian town, Wuyishan City entertain tourists in their own homestays. (Photo by Liu Lianfen)

  Fujian Agricultural Bank: Credit more than 1.7 billion to support Ningde to strengthen the tea industry.

  In July this year, the Department of Agriculture and Rural Affairs of Fujian Province and Fujian Branch of Agricultural Bank of China jointly held a field promotion meeting on "Deepening inclusive finance’s service to help the overall rural revitalization" in Ningde City. At the meeting, Guo Ningning, vice governor of Fujian Province, affirmed the achievements made by inclusive finance in serving rural revitalization and supporting agriculture and supporting small families.

  She stressed that it is necessary to strengthen the coordination and linkage implementation of policies such as agriculture, finance and finance, build, use and connect platforms such as "Jinfuyun" and "Fucha Net", establish a normalized and long-term docking mechanism between government, banks and enterprises, continuously improve the rural credit system, and embark on a road of financial support for rural revitalization with Fujian characteristics.

  Agricultural Bank of China Fujian Branch launched the product "Xing Tea Loan" tailored for tea enterprises, tea merchants and tea farmers in the upstream and downstream of Fucha. com’s tea industry chain in the supply chain financial service ecosystem area of Fucha. com platform. Its product interest rate is low, the quota is high and the approval is fast.

  Based on serving the pillar industry of tea, Fujian Ningde Branch of Agricultural Bank of China innovatively launched the product of "Promoting Tea Loan", deepened the financial service of tea industry, and effectively solved the problem of "expensive financing and difficult guarantee" in the development of local tea industry. At present, the bank supports 17,100 customers in the tea industry with a credit of 1.746 billion yuan and 14,800 customers with a credit of 1.44 billion yuan. (Wei Ju)

Shouning, "World Longevity Township"!

On the 16th, the press conference and awarding ceremony of Shouning County’s "World Longevity Township" was held in Xiadang Township, Shouning County. The United Nations Institute for Ageing officially awarded Shouning the certificate and signboard of "World Longevity Township", and Shouning became the second world-class longevity area in Ningde City officially certified by the United Nations.
At the meeting, the United Nations Institute for Ageing signed a strategic cooperation framework agreement with Shouning County Government, and the brand logo and image slogan of Shouning’s "World Longevity Township" were released at the same time as the selenium-zinc health tourism route.
By the end of 2021, there were 46,593 elderly people aged 60 and over and 34,751 elderly people aged 65 and over in Shouning County. There are 7717 elderly people aged 80 and above, accounting for 16.56% of the elderly population over 60 years old; There are 1949 long-lived elderly people aged 90 and above, accounting for 5.6% of the elderly population over 65 years old; There are 44 centenarians, with 24.72 centenarians per 100,000 population. Including the longevity ratio of the elderly, Shouning vegetation index, air pollution index, surface water quality index, average life expectancy of population, per capita education years, Engel coefficient and other indicators all meet the evaluation standard of "world longevity township".
It is reported that the forest coverage rate in Shouning is 72.05%, the excellent rate of air quality index is 99.73%, and the quality of surface water and drinking water is excellent. Coupled with the investment and construction of various undertakings, Shouning has become a new highland for health care that is livable and suitable for business.
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