I was blown up by ＂Instant Universe＂, but you may not understand it yet.
Special feature of 1905 film network Undoubtedly, it exploded!Even if the film score drops from 8.9 to 7.8, there is still room for decline, but it does not affect that it has become one of the most talked about works in recent days.
From the title of the film, to the starring role, to the fragments in the film, the content related to it has been searched for in succession. The concept of "multi-cosmos" has become a beacon in the eyes of many creators.
Up to now, Instant Universe has recovered more than $50 million at a cost of about $15 million, breaking the highest single box office of A24′ s previous works.
Some people are impressed by the imaginative concept of brain holes, some empathize with the feelings of mother and daughter in movies, and some even find that there are many eggs hidden in classic movies, especially many Hong Kong movies.
Among them, the image of the hero’s father "hitting his face" has become a topic that many viewers talk about.
Guan Jiayong, one of the directors, once revealed in an interview that the original plan of "Instant Universe" was to take the role of father as the first perspective, and hoped to invite Jackie Chan to play, but due to many problems such as scheduling, it failed to make it. As a result, the two directors adjusted the script and became the version with the mother as the protagonist.
Of course, the eggs in Instant Universe are far from this, and the integration of various details also hides a lot of novelty.
1.The Eggs of Instant Universe
The fun of the eggs in the film is a wonderful support for the plot, and at the same time, it gives the audience who know the details of these tributes a special surprise.
In "Instant Universe", there are many mysterious plots of various classic movies.The most obvious thing is that in the hot dog hand universe, the hot dog hand ape-man extinct the normal hand ape-man, resulting in the future human beings in this universe are all hot dog hands.
The appearance of these apes is a direct tribute to the film, and the apes who can use tools beat the apes who can’t use tools, suggesting the evolution of human beings.
In the chef universe, the heroine sees the chef partner, and a raccoon controls him to cook, which corresponds to Pixar classic animation.
In the previous story, the hostess told her family that everyone’s body was controlled by other universes, just like "cooking the raccoon king", which obviously echoed.
The man resisted the enemy’s break in the storage room and paid a direct tribute to the film.
The male owner of the Alpha Universe, although his spirit is in the corresponding universe, wears VR glasses and is in a moving car, which is an imitation of fun.
In Instant Universe, you can also see the details of a series of films such as Kingsman.
The diversity of elements does not affect the expression of content in the film.
Of course, the most hilarious and mosaic-worthy footage in the film has made many people admit that they have seen the crazy and nonsense style of Hong Kong’s early films, and even the shadow of a typical "fart comedy".
"Too much is madness", which is also given to Instant Universe.
Jackie Chan’s action comedy is naturally one of the most obvious styles. Especially after her husband’s first "jump" in the universe, it can be called typical to pick up objects around him as weapons.
In the past, in Hong Kong action movies, Yang Ziqiong, who frequently showed his fists and feet, made the best example of Hong Kong-style action in martial arts.
In fact, Andy Li, the martial arts director of the film, has always preferred Hong Kong action movies since he was a child. In the past, he liked the experienced "Dragon and Tiger Martial Masters" such as cos Jackie Chan, and so on, and he also had cooperation and study with adult classes.
In addition to the looming tribute to Jackie Chan’s imitation, there is also the stair play at the end of the film, which is the shadow of some stair plays.
In the star universe, the image of the female master pays tribute to the images of various masters in Hong Kong costume action movies in the 1970s and 1980s — — White eyebrows.
The earliest origin of the image of bridled eyebrows comes from movies. Director Quentin had a similar tribute as early as in the film.
In addition to a series of tributes to Jackie Chan and Stephen Chow’s films, There are many movies in Instant Universe.
In the star universe, when the master teaches the female master kung fu, "cookies can also be kung fu." Kung fu, a flick, isn’t it a move in the middle?
The place where the hostess pressed her daughter’s head into the bagel and the fight between the corridors all correspond to the fight between Ma San and Gong Er in the station in The Master.
In the star universe, when the female host first meets the male host in this space-time, the lens design through the stream of people echoes the frame-drawing photography of Xiaowu running in the crowd in Wong Kar-wai movies.
If we say that these two paragraphs are only pure details, then in the second half of the star universe, it is right to "misappropriate".
From the color tone to the lighting, even the male owner’s smoking at the beginning, to the plot arrangement of leaving at the end, it is a replica of Zhou Mu Yun’s every move.
Interestingly, Guan Jiwei, the male actor, once filmed with director Wong Kar-wai as an assistant director. Regarding this change, he said frankly, "I have been watching the performance behind the camera for many years, and it is very exciting to be able to change the perspective!"
2.Beyond eggs
The reason why the two directors originally wanted to invite Jackie Chan and Yang Ziqiong to play the husband and wife in the film, to a great extent, Guan Jiayong, one of the directors, never forgot about it after watching the film.
It was the last film that the two worked together as partners. If they can cooperate again after many years, it will be a perfect ending for every audience who grew up watching kung fu movies.
In fact, it’s not the first time in Hollywood that "Instant Universe" pays tribute to Jackie Chan. Previously, Chinese and creative artists made a perfect remake of Jackie Chan’s play.
Of course, more and more European and American action movies are influenced by the adult classes. I believe that in future movies, there will be more such shadows.
Not only Jackie Chan, as early as Shaw’s film period, Hong Kong films opened their own chapters in overseas markets with their unique charm. After successfully entering Hollywood, more and more film critics became obsessed with and promoted Hong Kong films.
Especially under the influence of videos, many Hollywood film directors are affected at present. The director has no restraint in his obsession with Hong Kong films. In his first film, he can clearly see a long tribute and reference to the director. The director himself also said that many suits in the film are affected.
Later, he also paid tribute to China’s films through the series "Kill Bill". From Shaw’s films to Bruce Lee, China elements almost sang "the highlight" in the films. This film is even one of the earliest co-productions that Hollywood came to China to shoot.
Although there are few elements of Hong Kong films in the director’s works, privately, he is also a fan of Hong Kong action movies, and the DVDs of Stephen Chow, Japanese and Korean films have appeared in his family’s collection.
At the time of filming, he invited Donnie Yen as a martial arts instructor. Even during the later screening in North America, he took the initiative to call for it.
Apart from the promotion of Hong Kong films, with the development of the Internet, many cutting-edge filmmakers have come into contact with more art films through film festivals or the Internet. The works of Chinese film directors such as Wong Kar-wai, and others are also regarded as "treasures" by them.
If Wong Kar-wai is parody in A Instant Universe, the director who won the Oscar for best film seems to be not shy about "copying" Wong Kar-wai’s image in the film.
In the same year, in the interview, the film also said that his film aesthetics was deeply influenced by Wong Kar-wai’s early works.
This kind of influence and promotion is mostly through the marketing of various overseas film festivals, which allows more filmmakers to communicate with each other and see the charm of their works.
Wong Kar-wai’s "In the Mood for Love" once again appeared in the mixed clip of "Climbing the Stairs" released by Cannes Film Festival this year. This is the film that was once again paid tribute to by Cannes after being used as an official poster element 16 years ago.
More than that, the film "Nuclear Magnetic Resonance", which was shortlisted in the main competition unit of Cannes this year, is a new work directed by Romania. According to the reporter in front, the film used the episode of "In the Mood for Love" from beginning to end, realizing an alternative tribute.
A lot of similar tributes can be counted. This is the magic of a good movie. It can always break the constraints of language, break the cultural cognition of national boundaries, and form a line with the simplest emotions and the director’s unique aesthetics. The universe may be multiple, but the movie can always connect all this.
How about the US$ 13 billion ＂Gao Shuai Fu＂ aircraft carrier starting sea trials？
CCTV News:According to the website of the US Navy Times, on April 8, local time, the first "Ford" of the newly developed "Ford" class aircraft carrier of the US military made its first self-powered voyage in Newport Port, and immediately began sea trials. So what is the difference between the latest aircraft carrier developed by the US military?
"Ford": Known as the world’s most advanced aircraft carrier
"Ford", 332 meters long and 40 meters wide, has a displacement of over 100,000 tons. It uses nuclear propulsion and has a speed of 30 knots. The number of carrier-based aircraft has reached more than 75, with a staffing of 4,550, and the total cost is as high as 13 billion US dollars.
△ Figure/vision china
The overall dimensions of the "Ford" class aircraft carrier are not much different from those of the Nimitz class aircraft carrier (the active nuclear-powered multi-purpose aircraft carrier under the US Navy), but the performance has been significantly improved:
First, the degree of automation is further improved by using electromagnetic catapult instead of steam catapult and electromagnetic arresting device instead of hydraulic arresting device..
Second, the use of new nuclear reactors is more efficient..
Thirdly, it is possible to adopt a multi-functional phased array radar with single frequency band or a multi-functional radar with stronger anti-missile ability, so that the information level is higher..
The sea trial of "Ford" will be carried out for several days, mainly focusing on the related tests of hull mechanical engineering and power system. After that, the US Navy will conduct flight operations and conduct a comprehensive test of the aircraft carrier’s flight deck.
△ Figure/vision china
So, what is so outstanding about this so-called world’s most advanced aircraft carrier?Military expert Zhang Junshe believes that there are three main points.：
First of all, as the third-generation nuclear-powered aircraft carrier, Ford uses electromagnetic catapult, which has stronger ejection ability and more flexibility.You can eject a plane every 45 seconds25% faster than a Nimitz-class steam catapult. According to data research, Nimitz-class aircraft carrier can dispatch up to 160 carrier aircraft every day, and once electromagnetic catapult is used, the carrier aircraft dispatch of "Ford" aircraft carrier can reach 180.
Second, the power generation capacity is improved, which is three times higher than that of Nimitz-class aircraft carriers. The "Ford" aircraft carrier has two new and advanced nuclear reactors, each with a power generation capacity of 300 MW.In this way, we can meet the needs of using high-energy weapons such as rail gun and laser cannons in the future..
Thirdly, the setting on the deck is optimized. It will take time to finish the action of refueling and hanging bombs on carrier aircraft,From two hours to one hour..
Equipped with shipborne drones to subvert traditional operations
Another striking thing about the American "Ford" aircraft carrier is that it is equipped with an X-47B unmanned attack aircraft. It is the world’s first unmanned aerial vehicle that does not rely on manual remote control, but is independently controlled by artificial intelligence.
According to experts’ analysis, the X-47B unmanned attack aircraft has a long range and a large combat radius. Once it is put into operation, it can not only reduce casualties, but also carry out a deadly deep attack on the other side. Although the X-47B unmanned attack aircraft has many problems in the shipboard test, if it is used in conjunction with future manned fighters on the aircraft carrier, it will greatly improve the combat capability of the US Navy.
Military expert Zhang Jun society：
Former U.S. Defense Secretary Hagel once pointed out at the shangri-la dialogue Conference that once the X-47B unmanned attack aircraft successfully took off or landed on the aircraft carrier, it marked that the U.S. Navy entered a new aviation era, and it was also a milestone for the United States to gain military superiority.
Expert: The US military will rely more on aircraft carrier combat forces in the future.
In 2012, after the first nuclear-powered aircraft carrier Enterprise in the United States was retired, the US military has maintained a lineup of 10 Nimitz-class nuclear-powered aircraft carriers. After Trump took office, he put forward the slogan of restoring the number of aircraft carriers to 12. What does the joining of "Ford" mean to the US military?
Zhang Junshe, a military expert, believes that the main purpose of increasing the number of ships from the current 10 to 12 is to maintain the absolute superiority of the US Navy, especially compared with other countries. At present, the aircraft carriers owned by some countries in the world are much worse than the Nimitz-class aircraft carriers in the United States in terms of tonnage, the number of carrier-based aircraft and combat strength. In this case,The United States continues to develop aircraft carriers, of course, indicating that it will rely more on aircraft carrier combat forces in the future..
Guangzhou Automobile Aian AION’s don’t know how to run and install your multifunctional partner.
The mainstream car has a moderate size, which can meet all needs well, and the price of the mainstream car is also reasonable, so it is right to buy it! Today, Xiaobian picked a car and introduced it to everyone. It is. Not much to say, let’s take a look.
First of all, from the appearance, the front of the car looks very clean and unforgettable. Combined with the full headlights, the whole looks sharp. The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4810MM*1880MM*1515MM. The car adopts fashionable and simple lines, which gives people a very flamboyant feeling. With large-sized thick-walled tires, it looks sporty. In terms of the rear end, the overall shape of the rear end echoes the front end, and the taillights look very stable and neat.
Sitting in the car, the interior design is more elegant, reflecting the sense of design. The steering wheel of the car is very in line with the interior style, and it is made of leather, which makes it feel good. Let’s take a look at the central control, which is decorated with a 14.6-inch central control screen, making the interior style impressive and in line with mainstream aesthetics. Finally, let’s look at the dashboard and seats. The dashboard design is remarkable, and the trendy design makes people remember it at a glance. The car adopts imitation leather seats, which are wide and thick and comfortable.
Matching the fixed gear ratio gearbox, the acceleration time of 100 kilometers is 6.8s, and the power meets the daily use completely OK.
In addition, the car is equipped with car networking, driving mode selection, remote control key, Bluetooth key, traction control (ASR/TCS, etc.), support for CarLife and other configurations.
The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience. As long as you like it, go ahead and buy it.
Xingji Meizu targets the integration track of consumer electronics and intelligent travel with three ＂arrows＂
On March 30, the "Meizu ∞ Lynk & Co Boundless Ecology Conference" was held in Shanghai. Xingji Meizu Group officially released the new generation of flagship mobile phone Meizu 20 series, the Boundless Ecosystem Flyme10, and the first generation of Flyme Auto on-board human-machine interaction software that will be first carried on the Lynk & Co 08 model. A grand event, three "arrows" were launched together, and the integrated Xingji Meizu Group took a solid first step on the road to the integration of consumer electronics and intelligent travel.
Li Shufu, founder of Xingji Meizu Group, attended the press conference and expressed his full expectations for the future of the integration of the two industries of smartphones and automobiles. He said: "It is imperative for the consumer electronics industry and the automotive industry to have technological innovation and ecological integration. In the future, the smart car and smart phone industries will no longer go their separate ways, but will be an integrated relationship of multi-end point, full-scene and immersive experience for users. Whether it is a mobile phone company starting to build a car or a car company trying to make a mobile phone, it is ultimately to create a better user experience and win more respect for Chinese manufacturing through collaborative optimization and upgrading of the industry."
"This ecological press conference is the first step for Xingji Meizu Group to return to the consumer electronics track, and it is also a solid step on the road to the integration of consumer electronics and intelligent travel. In the future, we will continue to innovate and bring users more’borderless’ products and services." At the press conference, Shen Ziyu, chairperson and CEO of Xingji Meizu Group, said.
Both inside and outside repair, car grade quality lives up to love
As an indispensable part of people’s lives and work, mobile phones have gradually evolved from simple communication tools to a multi-functional smart device with the continuous development of technology and network technology. Based on this, users have higher and higher requirements for the quality of mobile phones. The new Meizu 20 series released by Xingji Meizu Group this time not only continues Meizu’s pursuit of the ultimate brand gene and the product style of "internal and external cultivation", but also reflects the confidence of Xingji Meizu Group to "explore future communication technologies and create higher value for users".
Shen Ziyu said at the press conference that when all mainstream products are doing their best to reflect the appearance differences through various exaggerated elements, Xingji Meizu has been thinking about how to make the products more pure.
Therefore, in terms of design, performance, configuration, etc., the Meizu 20 series adopts a super high standard, giving back to users with top-level craftsmanship and repeated consideration of details, highlighting its high durability, high stability and high reliability. For example, the double-sided "Meizu Titan Glass" selected by the ultra-flagship Meizu 20 INFINITY Unbounded Edition adopts a unique crystallization process, combined with micro-crack treatment and ultra-fine sandblasting technology, so that the glass feels as smooth as AG glass, but looks as smooth as mirror glass, and is more wear-resistant, anti-drop, and has a more advanced texture. In terms of performance, the flagship flagship products, Meizu 20 PRO and Meizu 20, are equipped with the second-generation Snapdragon 8 flagship processor, standard 12G memory, and combined with LPDDR5X and up to 512GB UFS 4.0 fast flash memory, truly achieving high performance across the entire range.
Love the unbounded, mutual integration of new life, Meizu 20 series also gives a very sincere price, Meizu 20 starting price of 2999 yuan, Meizu 20PRO starting price of 3999 yuan, Meizu 20 INFINITY unbounded version starting price of 6299 yuan.
Flyme Auto’s on-board human-machine interaction software, which has attracted much attention from the outside world, also has a good performance on Lynk & Co 08. The Lynk & Co 08, which first took Flyme Auto, is not just an ordinary car, but a technological crystallization that integrates Lynk & Co’s leading car-making capabilities and Meizu’s mobile ecological architecture. It is a super space that embraces users’ mobile ecological scenarios and travel ecological needs.
Lin Jie, senior vice-president of Geely Automobile Group and general manager of Lynk & Co Automobile Sales Co., Ltd., said at the press conference: "At the beginning of its establishment, Lynk & Co Automobile put forward the idea of’making smartphones on wheels’ to provide users with an open and interconnected digital experience. The’integration and breakup ‘between Lynk & Co and Meizu will achieve the scale effect of 1 + 1 > 2. The two sides will continue to deepen innovation in product cooperation, and promote all-round cooperation such as channels and communities, bringing new inspiration to the creation of handcar interconnection and’borderless’ super ecology."
For the first time, the concept of automotive mobile phone domain
The official release of Flyme Auto’s in-vehicle human-machine interaction software is a very important piece of the new product matrix of Xingji Meizu Group. As a new product that spans the two industries of consumer electronics and automobiles, Flyme Auto has changed the technical architecture of smart cars, making mobile phones a part of the car, and making upgraded mobile phones and upgraded car configurations equal, thereby enhancing the smart cockpit experience. It has become the "sixth domain" – "mobile phone domain" that surpasses the five domains of traditional cars (power domain, chassis domain, body domain, cockpit domain, and autonomous driving domain). The launch of Flyme Auto is expected to change the pattern of separate cars and mobile phones in the past, and provide a new reference model for the integration of consumer electronics and automotive industries.
At the same time, Xingji Meizu Group is also based on consumer electronics and actively integrated into the global smart travel technology ecosystem through "Neichang Outreach" to achieve deep integration and super synergy between the two industries of consumer electronics and automobiles. In terms of Neichang, it mainly works through "Mobile + XR + Forward-looking Research" to focus on the different market needs of the present and the future; in terms of outreach, Xingji Meizu Group will also better interact and coordinate with the vast resources of Yikatong Technology, Xinqing Technology and the smart travel technology ecosystem, and combine the blueprint vision of Xingji Meizu Group to achieve win-win linkage in business and resources, accelerate industry integration and promote common development.
Editor: Xu Yong
Langfang Haval Xiaolong MAX drastically reduced the price! The lowest price is 149,800, and the car is sufficient.
[car home Langfang Promotion Channel] Good news! We are carrying out preferential promotion activities in Langfang area, with the highest discount as high as 10 thousand! The starting price of this compact SUV is only 149,800 yuan. You can click the "Check Car Price" button in the quotation form to get a higher discount.
Haval Xiaolong MAX is a stylish and dynamic SUV model, and its front face design adopts streamlined lines and sporty elements, showing a strong dynamic atmosphere. The air intake grille is decorated with a large area of chrome, which shows the luxury and domineering of the vehicle. The overall style is very fashionable, and the body lines are smooth, showing a very strong visual impact. In addition, Haval Xiaolong MAX also adopts a sporty front bumper and a large-size wheel hub design, which further enhances its sense of movement and fashion. On the side and rear of the car, the design of Haval Xiaolong MAX is also very exquisite, highlighting its high-end luxury temperament. Generally speaking, the design of Haval Xiaolong MAX is very attractive and meets the aesthetic needs of young people.
The side design of Haval Xiaolong MAX is full of strength, with a body length of 4758mm, a width of 1895mm, a height of 1725mm and a wheelbase of 2800mm, providing passengers with spacious and comfortable seating space. The body lines are smooth, and the four-wheel design with a front tread of 1626mm and a rear tread of 1630mm shows stable driving performance. The car uses 235/55 R19 front and rear tires, which are dynamic and have good grip, making driving safer and more stable. The overall shape is fashionable and atmospheric, which is suitable for consumers who like sports style.
Haval Xiaolong MAX’s interior design style is simple and atmospheric, focusing on practicality and comfort. The steering wheel is made of leather material, which feels comfortable and supports manual adjustment up and down and back and forth, so that drivers can adjust according to their own needs. The central control screen size is 12.3 inches, equipped with voice recognition control system, which can easily realize the control of multimedia, navigation, telephone, air conditioning, skylight and other functions. The front and rear rows are equipped with USB and Type-C interfaces, which is convenient for users to connect with mobile phones for charging and data transmission. The seat is made of imitation leather. The main driver’s seat supports front and rear adjustment, backrest adjustment and height adjustment (2 directions), and the co-pilot’s seat also supports front and rear adjustment and backrest adjustment. The front seats are also equipped with heating function, which can provide a more comfortable driving experience in cold weather. The second row of seats supports backrest adjustment, and the rear seats can be laid down in proportion, increasing the flexibility of storage space. Generally speaking, the interior design of Haval Xiaolong MAX pays attention to details and comfort, which brings a good driving experience for drivers and passengers.
The engine of Haval Xiaolong MAX is a 1.5-liter L4 four-cylinder engine with a maximum power of 85 kW and a maximum torque of 140 Nm. This engine has the characteristics of high efficiency and energy saving, and it can provide a smooth driving experience with a 2-speed DHT gearbox. In addition, the car also adopts advanced power system, which makes it have excellent power performance in cities and highways.
In terms of design, Haval Xiaolong MAX shows a calm style, and this attractive design can still maintain its charm under the test of time. As the owner of car home said, its rear shape is not particularly stunning, but it gives people a sense of stability and high quality. Generally speaking, Haval Xiaolong MAX has outstanding performance in design, which not only gives people a sense of fashion and atmosphere, but also has durability.
＂Entering Expo+Live Broadcasting with Goods： Opening a New Mode of Sino-Italian Cooperation＂ Participation Recommendation Form
Entering the Expo+Live Broadcasting with Goods: Opening a New Mode of Sino-Italian Cooperation "Enjoy Buying Good Things Without Leaving Shanghai" List of Founders
Xia Yongmin, Ding Yong, Song Jianing, Sun Yufeng, Yin Xiangfeng, Jin Jing, Ao Danna, Hu Minwei, Zhang Tiansong, Fan Xun, Ma Yantong, Liu Yizhong, Gao Yuxin, Wang Yongxia, Yang Xiaodong, Admiralty, Yan Xi, Xu Yanmin, Yang Xiaolan, Yu Jiang, Yin Xiaotong. SHCHEPIN KONSTANTIN, Li Juyuan, Zhao Xin, Li Junze, Gao Ning, Zhou Nan, Xie Chengcheng, Xia Ming, Wang Botao, Dani, Zou Nan, Wu Xinxin, Blair, Mou Chao, Dai Wei, Liu Liyuan, Zhao Zhijin, Liu Bin, Wang Yang, Wu Mengyu, Liu Na, Li Yu, Hai Xinjie, Cui Hewen, Li Yu.
Entering Bo+Live Broadcasting with Goods: Opening a New Mode of Sino-Italian Cooperation "Enjoy Buying Good Things Without Leaving Shanghai" QR Code
Entering the Expo+Live Broadcasting with Goods: Opening a New Mode of Sino-Italian Cooperation "Enjoy Buying Good Things Without Leaving Shanghai"
Video 1
News broadcast host: Kang Hui.
My biggest feeling is that every product in Italy has a particularly strong flavor of life, whether it is luxury or daily necessities, it reveals an attitude of Italians towards life: they love life extremely, and they will enjoy and discover the beauty in life bit by bit. Life needs to be poetic, and people’s intentions towards life are the greatest charm of Italy.
Video 2
It is very meaningful to be able to bring more good things from all over the world to everyone during the epidemic. What I am best at is beauty, but I prefer to try some fashion and clothing (live broadcast with goods). I think we can cooperate with some Italian brands with ingenious craftsmanship.
Video 3
Geraci, former Italian Deputy Minister of Economic Development
I must say, this is a very important activity, which is helpful to promote Italian products in China market, and it is very important for food, fashion and other Italian brands. Especially considering that China International Import Expo(CIIE) is also held in the same period, this is very important for the difficult global economy at this stage. Therefore, this activity is encouraging. I want to tell our audience that the e-commerce market in China accounts for more than one third of the total market share, exceeding 33%, and the growth rate has reached 15%. Therefore, e-commerce in China is an opportunity that Italian manufacturing must seize.
Video 4
General Representative of Italian Foreign Trade Commission (Shanghai) Ma Shixiang
China International Import Expo(CIIE) plays an extremely important role in strengthening the political and economic relations between China and other countries. This kind of online activity held in cooperation with China International Import Expo(CIIE) can provide a platform for many China people who are not in Shanghai to learn about China International Import Expo(CIIE), so I sincerely thank the organizers for promoting economic cooperation by holding this event.
Box office 1.7 billion, jump into the live room! How to counterattack ＂Feng Shen I＂
Special feature of 1905 film network After 20 days of release, the box office of "Fengshen Part I" exceeded 1.7 billion, and the total box office was predicted to increase from 1.25 billion at the lowest point to 2.45 billion, nearly doubling.Maybe, directorWu ErshanFinally, I can say:"sealGodOut of the ICU.
At the same time, on the evening of August 8th, several leading actors, such as Yu Shi, Na Ran, Chen Muchi and Shan Jingyao, also made a surprise appearance in the live broadcast room of Liu Genghong. The "Proton Group" showed the war dance and joyful dancing, and the topic kept on.
"You have one vote, I have one vote to help Master Wen buy a high-speed rail ticket", "You don’t vote, I don’t vote, Yin Jiao will never have a head!" …
Never being optimistic, it is expected to compete for the second place in the summer box office. The starring role is from unknown to popular. How can "tap water" help "Fengshen" to complete the box office counterattack? How do online and offline announcements open the "road to sealing the gods" with a "two-pronged approach"?
"Tap water" helps "the road to sealing the gods"
Different from the performance of "scheduled" explosions in summer files such as "Disappeared She", "In an octagonal cage" and "Put all your eggs in one basket", "Feng Shen I" was the one that was not optimistic until its release.The voices of "untimely blockbusters" and "Chinese magic has long been out of date" have come and gone, and only 138 million yuan was recorded in the first two days, which also lowered the total box office forecast of the film to 1.25 billion.
However, with the further release of the film, the relatively excellent quality and fascinating characters have aroused extensive discussion among netizens, and "tap water" is also constantly gathering. Stars and enthusiastic audiences from all walks of life began to spontaneously Call for the film on major social platforms, and supported the film with two brushes and three brushes.
This also allows the market to witness the mysterious power of "tap water" again after films such as The Return of the Great Sage, 22nd and The Wandering Earth.
There are still many netizens who take the initiative to undertake the heavy responsibility of film promotion, brainstorming for hot search topics and fancy whole work. Master Wen Taishi, who made a stunning appearance in the egg, was elected as the first "spokesperson" by the tap water.
"Hello, I’m Master Wen. I’m grabbing a high-speed rail ticket at 12306. Please help me to speed up my return to the DPRK." "You have one vote for me, and a surname can arrive on time!" And so on, which have a great sense of network, have gained a good communication effect.
More enthusiastic netizens thought of dozens of entries in one breath, including not only "Wen Taishi Terrier", but also related topics such as "da ji’s love brain" and "Yin Jiao Ji Fa’s brotherhood", all of which are hot spots that netizens like to see and hear. With the continuous spontaneous fermentation of "tap water", it also helped # Please seal the gods and announce that it was immediately spread to me # and boarded the hot search several times.
Different from these hot spots from the bottom up, the early official publicity of "Feng Shen" mainly focused on the cultural value of the film. There is nothing wrong with this angle itself, but it is launched when the audience still doesn’t understand the film, which means a lot of preaching, and it is not as easy to sink out of the circle as the spontaneous online topic of netizens.
Fortunately, the propagandists and creators of "Feng Shen" gradually realized this point and began to have a benign interaction with "tap water people". For example, Chen Muchi, the actor who plays Yin Jiao, was named as the uncrowned "propaganda director" by netizens because he was willing to go off to play in person.
Director Wu Ershan learned that his initials were homophonic during the road show, and immediately changed the profile "523" to "U23" (from "No Two or Three" to "There are Two or Three"), which earned a lot of goodwill. At the same time, by constantly releasing exclusive behind-the-scenes tidbits and deleting fragments, he tried his best to meet the needs of tap water, and also provided material for the continuous fermentation of the topic.
Under the overnight rescue of "tap water", "Feng Shen" also miraculously walked out of the ICU, ranking first in the box office for 13 consecutive days from the first Saturday, and set a record of 160 million yuan in a single day the next weekend, drawing a beautiful downward curve.
The box office counterattack of "Feng Shen" is undoubtedly a demonstration of the power of "tap water", and it is also worth thinking in the industry: what kind of topics and forms are loved by the audience, and what kind of propaganda points can really gain heat and flow.
Online and offline "combination boxing"
"ChristianRandPhillips, she is my hakimi", "Princess ChristianRandPhillips embraces Na Ran" and "Yu Shi Na Ran crosses da ji Ji Fa with each other", all of which come from the roadshow scene of "Feng Shen I".
In addition, short videos with high popularity, such as "Chen Muchi reappears in the right place to tie the gods", "Chen Muchi’s military boxing" and "Proton Group reappears famous lines", are also from roadshows. The ongoing roadshow in 24 cities across the country is like a continuous "hot search" manufacturing machine, which continuously outputs various "famous scenes".
With the rise of online platforms, the traditional road show method was once despised by many filmmakers, who thought it was strong in regionality and limited in reach. However, many summer blockbusters, including Feng Shen and Disappeared She, proved the significance of the road show through examples.
In the era of short video, the role of roadshows is not only to effectively incite regional resources and ferment word of mouth, but also to generate a large number of short video-oriented materials through the interaction between the main creators and local audiences. These grassroots and creative pictures are often easier to spread and spread.
From offline to online, unlike other blockbusters selling tickets live in the early stage of the release, "Fengshen" chose to go to the online head live broadcast room after the actors accumulated a certain degree of heat and popularity.
On August 5th, the cast of "Feng Shen" parachuted into the "Brother Xiao Yang" live room for the first time to sell tickets, and 200,000 movie tickets were sold out in seconds, with over 150 million praises in one minute. Choosing to link with the anchor of the short video platform with grounding gas like "Xiao Yang Ge", the film obviously expects the film to further incite the sinking market.
On August 8th, with the long-awaited fans, the representative of "Proton Group" finally merged with Liu Genghong in the live broadcast room, with a high degree of matching between people and audience, which is expected to produce better communication effect.
Coupled with the live broadcast of a popular game on August 10, and the live broadcast of various actors, from offline to online, from the road show site to the live broadcast room, the "combination boxing" of "Feng Shen" is exerting its power.
Why is "Feng Shen I"?
Before the screening, I wanted to see why "Feng Shen", which was not favored by the market, attracted so much "tap water" to complete the box office counterattack.
On the one hand, it is naturally because of the excellent quality of the film. Douban scored 7.8 points, Cat’s Eye scored 9.4 points, and Taobao Film scored 9.2 points, which were outstanding in both magic films and movies of the same file, and also gave Amway the confidence of "tap water".
On the other hand, the film is well-made, the old opera bones are superb, and the strength of the new actors is all important points.
With the release of documentaries and behind-the-scenes specials, the ubiquitous cultural details, craftsman spirit and the six-month training camp for worshipping gods have gained the recognition of netizens, making "worshipping gods" a recognized work of "grinding a sword in ten years".
Not only that, although the genre of "Feng Shen" is a magical epic action blockbuster, it "accidentally" captured the "heart" of female audiences. According to a ticketing platform, 52.8% of users who want to see the portraits of Fengshen are women, and the score of women is as high as 9.8, which is much higher than that of men.
The brotherhood of Yin Jiao and Ji Fa’s "well-connected suburbs" combination, the sunny and strong appearance of the members of the "Proton Group" and ChristianRandPhillips, who is more attractive as he gets older, have aroused extensive discussions among the female audience, and also invisibly led a new aesthetic direction. As netizens commented, it is suggested that domestic ancient costumes be rolled up according to this standard.
At the same time, through hard training, the members of Proton Group have completed the all-round transformation from body, will to acting skills, and such "nurturing" actors are more likely to arouse the recognition and resonance of the audience.
The box office counterattack of "Feng Shen" is the victory of "tap water", which also proves that gold always shines. However, "the fragrance of wine is also afraid of the depth of the alley". While looking forward to "Feng Shen II", we might as well sum up our experience and prevent the excellent works from being buried again.
An 11-year-old girl learns to swim for one year and wins 2 gold medals in the national competition.
On the 4th of this month, Ming Xinyue, a student of Nanzhou Primary School in Qijiang District, won two gold medals in the 100-meter butterfly and 50-meter freestyle in the 2016 National Children’s Swimming Division Competition (Guangdong Division) organized by the Swimming Management Center of the State Sports General Administration.
The 11-year-old Ming Xinyue only started to learn swimming a year ago. As the youngest athlete in the sports history of Qijiang District, she has now reached the national second-class athlete standard and is also the captain of the school’s Young Pioneers. How did she manage to balance study and physical education?
In Class 6, Grade 6, Nanzhou Primary School, Qijiang District, Ming Xinyue is sitting in the last row with a pair of 300-degree glasses. When the bell of Chinese class rang, flowers exploded in the classroom immediately, and the students jumped up and ran to the corridor to play.
Ming Xinyue took out the homework that the Chinese teacher had just assigned and did it. While doing this, she told the Chongqing Evening News reporter: "With 10 minutes and noon time after each class, all the homework today can be completed. When you go home at night, you can review your lessons and read other extracurricular books. "
"When I was a child, my parents often took me to play in the Weihe River. I always liked the feeling of being free in the water." Ming Xinyue said. Last July, her parents sent her to a sports school to learn swimming.
After going to the swimming team, Ming Xinyue discovered that it was very different from playing with water when he was a child. "At most, I swam more than 8,000 meters in a training session. According to Fu Yuanhui’s words, I have tried my best and I am so tired. I have thought about giving up several times, and I have thought about giving up when I can’t finish my homework. " Ming Xinyue adjusted her glasses: "I got used to it after a long time."
At 4: 20 pm, the bell rang, and Ming Xinyue trotted out of the school with her schoolbag on her back. At 4: 40, Ming Xinyue and his mother Qing Yang arrived at the gate of Qijiang District Youth Sports School. At 5 o’clock, 15 players arrived, and Ming Xinyue and other players got on the bus under the guidance of coach Zhou Long.
Zhou Long said: "With the improvement of children’s swimming intensity, after the National Day this year, the sports school chartered a car to Wansheng for training every day."
At 5: 56, the bus arrived at Wansheng Cultural and Sports Center. The water temperature in the swimming pool is 29℃ and the indoor temperature is 30℃, but Ming Xinyue is still rubbing his limbs with cold. At 6: 10, at the command of Zhou Long, Ming Xinyue first jumped into the deep water area.
"Hurry up, Ming Xinyue, your grades have been turned over. If you don’t work hard, there will be no breakthrough." Zhou Long shouted at Mingxinyue in the swimming pool.
"There is no rest at all. After swimming round and round, every time they come, they are fighting for time." The swimming pool manager told the Chongqing Evening News reporter.
At 7 o’clock in the evening, after training, Ming Xinyue and other children got on the bus with wet hair. This time, she and her companions fell asleep in the car.
Chongqing Evening News reporter Hao Yao chief reporter Ran Wen correspondent Wu Rongkai photo report
Two noes in parental education
In Ming Xinyue’s home, mother Qing Yang took out a bag of awards, "Long-distance running, dancing, singing … … . Too many. We never spoil our children. When she was young, we didn’t hug her. We encouraged her to stand up by herself. "
"We won’t ask too much of her, and we will discuss everything with her, as long as she can do her best." Qing Yang said.
Gold medal girls also have troubles.
"I will also participate in the national championship in February next year. The next goal I set for myself is to win the national first-class athletes before I graduate from primary school." Ming Xinyue said.
After winning the prize, Xiao Xinyue’s life at school still changed: "Some students asked me for an autograph, saying that I would become a sports star in the future. I feel uncomfortable when they say this. I don’t feel different from others. The coach and parents control the diet very strictly. I haven’t eaten cake and sweet bread for a long time. " (Hao Yao, Yan Wen)
Seven departments regulate real estate agents： rectifying fake houses, charging fees at random, and selling one room and two houses.
Buying a house and renting a house, the intermediary helps. In recent years, with the second-hand housing market and housing rental market warming up, the real estate intermediary industry has also achieved rapid development, which has played a positive role in activating the market and promoting transactions. However, many problems such as publishing false houses, concealing real information, forcing agency fees, embezzling or misappropriating transaction funds, engaging in financial business in violation of regulations, fabricating and spreading price increase information are also constantly fermenting in the intermediary market.
In response to these problems, seven departments, including the Ministry of Housing and Urban-Rural Development, the National Development and Reform Commission, and the Ministry of Industry and Information Technology, recently jointly issued the Opinions on Strengthening the Management of Real Estate Intermediaries to Promote the Healthy Development of the Industry, and put forward 16 policy measures from three aspects: standardizing the intermediary service behavior, improving the industry management system, and strengthening the supervision of the intermediary market, so as to constantly standardize the order of the real estate intermediary market.
Ensure that the listing information is true and the fees will be more standardized and transparent.
At present, in order to attract customers, attract business and improve income, some intermediaries hide "tricky" in their operations: some publish false information about houses or houses that have been sold, some maliciously bid down prices, some conceal information about mortgages, and some have problems such as irregular and opaque fees.
In order to make the intermediary business behavior more standardized, the Opinions made the following provisions on the system design:
Implement the verification system of housing information. Before releasing the listing information, the intermediary should verify the listing information with the consent of the client to ensure that the published listing is real and can be traded.
Prepare a statement of housing conditions. Intermediary release of housing information to prepare a housing situation statement, indicating the verification of housing information, real estate intermediary service contract number, housing location, area, property rights, listing price, property service fees, housing pictures, and other important matters that should be explained.
Strengthen the release management of housing information. The same listing information released by the intermediary in different channels such as stores and websites shall be consistent, and the listing information without written authorization of the property owner shall not be released, and the information that affects the housing transaction such as mortgage shall not be concealed.
The information of traded houses should be removed in time. For houses that have been sold or rented, the intermediary agencies that facilitated the transaction should remove the listing information from the distribution channels such as stores and websites within two working days from the date of signing the house sale or lease contract; For the house that the client has cancelled the entrustment, the intermediary agency shall remove the housing information from various channels within two working days.
In order to regulate the fees charged by intermediaries, the Opinions put forward measures such as clearly marking the price, voluntary choice of agency services by the parties and strengthening supervision. Intermediaries should identify all service items, service contents, charging methods and charging standards in a prominent position in the business premises, and all services must be priced separately; To provide services such as property right transfer and loan on behalf of the client, the client shall choose voluntarily and stipulate in the real estate intermediary service contract; Give full play to the role of 12358 price supervision platform.
Ensure transaction security and standardize financial business cooperation and tax payment.
Buying and selling houses involves real money, and safe transactions are the most important. No one wants to encounter such bad worries as "one room and two sales" and "running away with money"
In order to ensure the safety of housing transactions and safeguard the legitimate rights and interests of the parties to the transaction, the Opinions put forward four measures: standardizing intermediary agencies to undertake business, and intermediaries may not provide intermediary services for affordable housing that does not meet the trading conditions and houses that are prohibited from trading; Standardize the signing of intermediary service contracts. When accepting business entrustment, intermediaries should sign written real estate intermediary service contracts with clients and file them for future reference; To implement the online signing system of transaction contracts, all localities should fully implement online signing of transaction contracts. If a house has completed online signing, it cannot be signed again; To implement the supervision system of transaction funds, all localities should establish and improve the supervision system of transaction funds of stock houses. Intermediaries and their employees shall not collect and pay transaction funds through accounts other than supervision accounts, and shall not occupy or misappropriate transaction funds.
In recent years, in order to meet people’s demand for housing loans, many intermediaries have established business cooperation with financial institutions. However, in practice, there have also been problems such as intermediary designating financial institutions, bundling services, illegal provision or cooperation with other institutions to provide down payment loans.
In this regard, the "Opinions" stipulate that if an intermediary agency provides housing loan agency services, the client shall choose the financial institution independently and shall not bundle financial services with other services; Intermediaries shall not provide or cooperate with other institutions to provide illegal financial products and services such as down payment loans, and shall not charge financial institutions or charge fees such as rebates in disguise; Financial institutions may not cooperate with intermediaries that have not been filed with the real estate authorities to provide financial services.
In addition, in order to standardize the tax payment behavior of intermediaries to assist the parties and avoid problems such as concealing the real transaction price and evading taxes and fees, the Opinions require intermediaries and employees to truthfully inform the parties about tax regulations and preferential policies and assist them to pay taxes in good faith according to law; It is not allowed to induce, instigate or assist the parties to a transaction to sign a contract with different transaction prices for the same house, that is, the so-called "yin-yang contract", and quote a lower transaction price; Shall not help or instigate the parties to the transaction to forge false certificates to defraud tax incentives; Do not resell the tax reservation number.
Intermediary institutions to implement filing and list publicity, intermediaries must be real names.
For a long time, the threshold of intermediary institutions is low, and the fish and dragons are mixed. Some engage in intermediary business without filing, and are outside the supervision; Intermediary practitioners also have the characteristics of high mobility and low overall quality.
The "Opinions" clarify that the filing system and the list publicity system should be implemented for intermediaries: First, the filing system should be strictly implemented, and intermediaries and their branches should be filed with the real estate authorities in accordance with regulations. Institutions that provide services through the Internet should not only go to the provincial communications authorities where the institutions are located, but also go to the real estate authorities in cities and counties where the services are covered. The second is to implement the publicity system for the list of intermediaries. Local real estate, communications, and industrial and commercial administrative departments establish a linkage mechanism to exchange information regularly, and publicize the list of intermediaries that have been filed and not filed through government websites and other channels to remind the masses to carefully choose intermediaries.
In order to strengthen the management of intermediary employees, the Opinions also clarify the following points: if intermediary employees publish housing information on websites and other channels, they should publish it with their real names, and they should wear work cards indicating their names, organization names, national professional qualifications and other information when serving; City and county real estate departments should register the real names of intermediaries; Implement the professional qualification system for real estate brokers.
Those who keep their promises will be smooth all the way, and those who break their promises will be unable to move.
Effective supervision depends on institutional innovation. In the future, we will strengthen the construction of industry credit system and build a new supervision system with credit as the core.
According to the Opinions, the relevant departments of cities and counties should speed up the construction of a credit management platform for the real estate intermediary industry, record the basic information, good behaviors and bad behaviors of intermediaries and employees in the credit management platform in a timely manner, and publicize them to the public. The national credit management platform will also be gradually established and incorporated into the national social credit system.
In the future, honest and trustworthy intermediaries and employees will enjoy convenient and fast services when handling housing verification, contract online signing, loan agency and tax-related business; Relevant departments will optimize the inspection frequency in daily inspection and special inspection; When choosing an intermediary to operate and manage public rental housing invested by the government, all localities will give priority to honest intermediaries.
For intermediaries and employees who violate laws and regulations, the relevant departments will take joint disciplinary measures against serious dishonesty through information sharing, and list the subject of serious dishonesty as the key supervision object, restricting them from engaging in various real estate intermediary services; The illegal decisions and "blacklists" made by intermediaries will be publicized according to law through the enterprise credit information publicity system; For serious untrustworthy intermediaries, their legal representatives, principal responsible persons and employees who are directly responsible for untrustworthy behavior, market and industry ban measures will be jointly implemented.