Our goal is to make explosions from beginning to end | Dialogue with Zhang Yucheng, President of Star Gravity

author/Claire

Edit/Yixia

Have you chased all the Freesia Tactics?

Has Lanqiang’s digging machine been knocked down?

In the latest episode, Xiao Lan went to Fuju Cave to be punished, and finally passed the test after a narrow escape. When love became the most powerful shield, I thought they could get married smoothly, but the plot turned sharply and fell into a dead end.

For the oriental youth, if you choose a lover, the family will be destroyed; If you choose a tribe, you will love the jade.

Xiaolan finally knows the true identity of her goddess. Facing the "blessing the whole life" and "moon hatred" mentioned by God in Xuanwu, she hasn’t shaken her heart to marry the oriental green. Can’t she love someone if she loves the whole life?

If the highlight of episode 28 is that the two people firmly choose each other, love becomes invincible armor, which not only shoulders the due responsibility but also does not let go of love, showing the characters of the two protagonists vividly.

In the 30th episode, the personal destiny is tied with the fate of the whole life, and all kinds of contradictions are gathered, and everyone is waiting. How to break the game?

The whole network set off a drama-chasing craze, and everything was as expected by Zhang Yucheng, founder and president of the production company Stellar Gravity-the drama was popular because their goal from beginning to end was to make explosions, and each episode buried a small climax, and the more people became fascinated.

From beginning to end, it is necessary to make explosions.

After the broadcast of "Freesia", it was broadcast for about three or four days, and Zhang Yucheng vaguely felt that it was going to be on fire.

He is very familiar with the content itself, and he will adjust the content when watching the film, but chasing it with the audience seems to be watching another drama.

At first, what everyone said in the barrage when they were chasing the drama was that the oriental fantasy world was so beautiful, the little orchids were so cute, and it was forced by b king …

In the future, everyone couldn’t help but start the passion for second creation and go crazy on social media. Everyone claimed to be our seat, regarded the leaves as a book of life, and set the stove on fire. The fans became more and more huge and interactive, which gave the founders great confidence.

I can’t help but wonder, what is the secret of making such a new explosion of "Freesia"?

He summed up three points. First of all, the goal of the team is very clear. From the beginning of the script, I was aiming at the explosion, which was also said at the launching ceremony. The goal was directed at the explosion drama of the summer file in 2022. Sure enough, after the broadcast, the highest popularity has reached 10252, becoming the second hottest content in the history of iQiyi for many years. Douban opened from 7.7 to 7.8, and the demand for advertisements was in short supply, and the popularity rate was faster than expected.

Second, thanks to the innovative consciousness and aesthetic ability of the whole team.

In the production process of explosion-oriented, whether it is the script, character setting, world outlook, the choice of the main creative team and actor team, or the blessing of many head special effects teams in the later period, innovation is engraved into DNA in every link.

After nearly four years of preparation, the preliminary work is as perfect as possible before it can really start.

Taking script development as an example, people should be full, the behavior motivation and logic of characters should be strong, and the changes in the relationship between characters should be true and extreme. There is no water injection in the content, and every episode should be set with a small climax. Only in this way can we give the audience an experience that can’t stop.

Special effects, they are willing to spend money. Zhang Yucheng is very frank: the cost is quite high. The company they use has also been used by others. Why is "Freesia Tactics" different? In fact, it is necessary for the master to control every detail, and it depends on whether the content itself is solid. Is the world audience willing to believe it?

According to reports, "Cang Lan Ji" is the first work of Fantasy Brand, one of the four major brands of stellar gravity.

As early as the construction, their team made it clear that the oriental fantasy worldview of Freesia should be based on the water element. Water itself represents the East and femininity. In the play, the three realms created by the gravity of stars are the watery sky composed of water and clouds, the pale salt sea composed of water, wood and Silk Road elements, and the period of the prosperous Tang Dynasty as a reference to build the Yunmengze on earth.

Zhang Yucheng pointed out that technically, our technology is not even lost to Hollywood. In the end, the settings in the mind of the main creative team can be highly and efficiently restored in the play, relying on the solid pre-setting created by the team and the joint efforts of more than ten special effects companies.

Talking about co-creation, that is, the third point of the explosion methodology.

People are brilliant, the script is excellent, and the actors’ acting skills pass the test. They also need to really ignite and stimulate the audience’s enthusiasm for pursuing drama.

Whether it’s a young user aged 20 or a middle-aged user aged over 40, if we can break through the boundaries of age and make a wider audience empathize, resonate and spontaneously innovate, this can be regarded as the ultimate goal of "Canglan Tactics", that is, to realize a real and thorough innovation in the aesthetics and values of Xianxia dramas in the past, and bring a fresh sense of chasing dramas to the audience.

A young actor who works hard in Dylan, Esther Yu.

When Xinxin (Esther Yu) appeared, I thought, Wow, isn’t this our chosen little orchid?

Recalling the first time I saw Esther Yu in the Iqiyi Idol Cultivation Reality Show "Youth with You 2", Zhang Yucheng was still excited.

No matter their personality, temperament, charm, and a high degree of fit with the little orchid, they quickly gave Esther Yu a name and didn’t find anyone else.

Compared with the simplicity and quickness when choosing the female host, the team had more discussions when choosing the male host, until they found Dylan-we saw his photos and some previous video clips, and found that he had a special sense of youth and belief.

Zhang Linghe and Zhang Yucheng, the actors who chose the male No.2 Chang Heng Xian Jun, also used two words to sum up-that is, shine at the moment! Very handsome! Handsome and affectionate, he meets all the requirements. Otherwise, how can this triangular relationship be established? (Laughter)

When "Freesia Tactics" officially started shooting, it coincided with the broadcast of Dylan’s "yu long". Although it was controversial, Zhang Yucheng and the team did not have any worries after seeing his performance on the shooting scene. At that time, the director made Weibo, and you will love him for a second.

After the play was broadcast, netizens really enjoyed a collective fragrance and became stronger vertically in into the pit. On the one hand, I love Yue Zun’s strength and delicacy. On the other hand, from his live broadcast to sweeping the building, to his watermelon stalk, catching horses and being funny, I was stripped clean.

Good drama upholds the law of people, reappears the rivers and lakes, and the freesia family is collectively popular and sweeping.

Visible to the naked eye, Dylan rose 1.56 million yuan a week, Esther Yu’s acting skills were highly recognized, Zhang Linghe celebrated the diving show for the drama, and Guo Xiaoting Joe and others were hot … Whenever the Canglan family opened its business, it was widely praised by netizens.

Zhang Yucheng revealed to Daodao that when Esther Yu voiced the role before the play was broadcast, when she saw the special effects pictures and sounds for the first time, she expressed her feelings. She said that the play would definitely explode, and there is no such play in China now.

Let him choose his favorite famous scene in the play. He is entangled and difficult to choose. I think every scene is sacred, and I like every scene very much. How do you choose? . He was there during the filming of the series and was satisfied with the performance of the actors.

For example, 70%-80% of the filming of "Freesia" is done in the blue shed, which requires strong belief. For example, in the scene of riding a dragon, Esther Yu and Dylan actually sat on something wrapped in a blue cloth. They wanted to imagine the wind and beautiful scenery, ride a dragon, and express their fear. When they looked at each other and expressed their feelings, we were surprised at the final synthesis.

Respect IP and continue to create new explosions.

Respect for professionalism, love for each other, and no loss of joy have continued until the broadcast of "Canglan Tactics".

Zhang Yucheng summed up this wonderful crew atmosphere-(because) we are a group of like-minded people.

In fact, the fun of netizens chasing "Cang Lan Ji" has long been chased from the inside to the outside. Who knows?

For the audience who can’t watch enough feature films, a large number of tidbits released by the crew, the irregular live broadcast created by the crew and some sweeping scenes have become a panacea for urging netizens to save their symptoms.

It greatly enriches the audience’s posture of chasing drama, interpreting and cracking sugar, and also successfully creates a continuous topic and heat.

Actors bicker, fight and study scripts in the crew every day, and there are many jokes.

On one occasion, Dylan Esther Yu had a quarrel during the live broadcast. Zhang Yucheng’s partner, Wang Yixu, who is also the chief producer of "Freesia Tactics", also responded enthusiastically-the relationship between them is very good, and Dylan has already coaxed Esther Yu and rushed to the hot search in minutes.

I like to follow dramas with netizens on the same frequency, share watermark-free materials, and actively answer questions from netizens … Regarding the fact that two partners have become new traffic producers, Zhang Yucheng said with a smile that they didn’t go for the traffic, mainly because they are also young and open in mind and have a high degree of acceptance of social media.

The mentality and ideas of the two founders, to some extent, directly determine the temperament and style of the company and its projects.

Zhang Yucheng told Tao Daodao that this is in line with the values that stellar gravity has always advocated-youth, sunshine and positive energy.

We will talk to every employee and every partner about our values. It’s not that blunt, but when we do things, it will make everyone feel that our whole team is like this, so it will affect each of our partners.

This time, for the IP development of "Freesia", iQiyi and Stellar Gravity started the IP diversified content development model. From the novel, to comics, to animation, audio books, and the current popular film and television dramas, the forms are diverse, which also helps IP to stimulate more potential.

According to reports, at present, the company’s "Fox Demon Little Matchmaker" is being filmed. We will use the most advanced virtual shooting technology in China to shoot this drama, which is very different from the previous Xian Xia drama and fantasy drama, and it is also a new attempt.

Again, they are willing to embrace all new technologies, new stories and new aesthetics, hoping to pass it on to the audience.

For all projects, we must choose the IP that the main creator really likes to develop. If we can’t do the IP of the whole industry chain, we don’t need to force it, and we don’t need temporary code plates. They can mobilize the most suitable directors, screenwriters and other teams signed by the company at any time, and the team will especially understand the core things such as the world outlook and people inside. We will not shake the most basic things of this IP.

As for the next "Lucky at Seven o’clock", can it explode?

Zhang Yucheng is still chic and confident-the goal is so fixed, just go towards it!

(If you like this article,Click on the topAKA TaodaodaoPay attention to WeChat official account,There is no shortage of good stories here ~)

Have a bird’s eye view of Chubo! Three Wan Li in Chang ‘an entered the pulse of Ezhou product culture.


1905 movie network news As the opening work of the "New Culture" series, the film explores the theme and expression of the beauty of traditional culture with the audience through poetry, which is deeply loved by the audience. It not only won over 1.6 billion box office, but also became the second box office of the animated film in China.

In order to thank the audience for their enthusiasm and better explore Li Bai’s ideal journey of "Three Wan Li", on August 5th, the film director, producer Song Yiyi and voice actor Cheng Jianjun entered Ezhou with the theme of "Everyone in the world knows the monarch".


"It’s a quiet night in the south building, and it’s romantic in Wuchang". Ezhou, known as Wuchang in ancient times, has given Li Bai infinite pride and creative inspiration thousands of years ago because of its rich historical background and vast natural landscape near the river, and his literary ink has become a "cultural gene" that Ezhou people are proud of and passed down from generation to generation. Therefore, to love and recite poems is both a culture and a life for the people of Ezhou.


On the morning of the 5th, the film’s main creator was in Wuchang Building, Xishan, and held a "Hundred people chanting and flashing" activity together with Ezhou primary and secondary school students and citizen representatives. Li Bai’s famous piece "Going into the wine" and "Drinking with Song Zhongcheng in Wuchang at night" read neatly and sweetly, and went away with Jiang Feng.

Even though the weather was hot, such a scene still shocked director Xie Junwei: "Today in Ezhou, I really felt what outstanding people are. The outstanding people are the lake scenery and mountains overlooking, which made me understand the feelings of the millennial poets. The outstanding people are the children who read poems together. Their concentration and seriousness made me feel the spirit of Chinese culture, which is exactly what our film wants to express and hope to inherit."


Zou Jing, the director, also felt unfinished: "When I came to Ezhou, I was very moved to hear everyone recite Li Bai’s poems together. We made this movie just to follow the footsteps of the sages and feel what they saw, heard, thought and felt. I saw all this in Ezhou today, especially when I stood on the upper floor of Wuchang and looked at the Yangtze River, before I understood what’ the lonely sail is far away and the blue sky is exhausted’, but perhaps not everyone can have the opportunity to experience it on the spot. I am very happy to present poetry and grandeur to everyone with animation, a free and imaginative creative way that we are good at. "


After the flash mob, the creators immediately rushed to the cinema to meet and interact with the audience. At the opening ceremony, the film "The Same Style" of the founders deeply attracted the attention of the audience. Song Yiyi, the producer, gave a detailed introduction to the knowledge about the fork-hand ceremony, and his serious and rigorous creative attitude won unanimous praise from the audience. The salute on stage and off stage is a mutual thank-you, a common tribute, a tribute to traditional culture and a tribute to beautiful rivers and mountains.


Enthusiastic Ezhou audience not only actively interacted with the main creator around the film content, asked questions and dispelled doubts, but also made "eighteen martial arts". Several friends, big and small, voiced the film clips on the spot, and their dubbing skills and understanding of the characters were praised by Cheng Jianjun’s dubbing actor Lu Lifeng. As an important role throughout the film, Lu Lifeng shared the feeling of tension with the old Gao Shi dubbing actor’s teacher, and also revealed the interesting story of the two directors showing new "voices" in the film and participating in dubbing.


Deputies to the People’s Congress of the Army: Intensive and efficient is the only way for the development of the modern army.

  (Reporter Fei Shiting) Resolutely safeguarding national security is the sacred mission entrusted by the party and the state to the people’s army. Today, with the complicated situation and arduous tasks, how can the people’s army focus on the characteristics and laws of modern military development and focus all its work on winning the battle? Over the past few days, deputies to the people’s congresses of the armed forces have held heated discussions on realizing the Party’s goal of strengthening the armed forces under the new situation and implementing intensive and efficient strategic guidance.

  Challenges abound, and reality calls for a new model of development.

  Why should we use intensive efficiency to guide the development and construction of national defense and the army? Representative Rong Guiqing, deputy commander and chief of staff of the Western Theater, said three practical needs in one breath:

  The needs of the information age — — In the information age, the army shoulders the historical responsibility of building an information-based army and winning an information-based war. The construction and development can’t rely on quantity and scale, let alone extensive development. We must highlight quality and efficiency and take the road of intensive and efficient development.

  The needs of the new military revolution — — At present, the world’s new military revolution is accelerating and the evolution of war forms is accelerating. Modern warfare is a confrontation between systems. System confrontation requires the organic unity of all elements, platforms and systems, and seeks the optimal effect. It is an inevitable choice to do a good job in joint operations and joint training based on the information network system, which is intensive and efficient.

  The need to deepen national defense and military reform — — With the deepening of national defense and army reform, our army’s organizational structure and strength system are becoming increasingly complex, and the professional division of labor is more refined, which puts forward higher requirements for the internal management of various services, departments and troops. We must consider the overall situation of national defense and army development, further optimize the allocation and implement scientific management.

  The problem is the voice of the times. Deputies to the People’s Congress of the PLA believe that a series of practical problems existing in the current military construction and development also urgently need to be solved through intensive and efficient methods. For example, for a long time, some troops have paid more attention to qualitative analysis, less quantitative analysis and less meticulous work. For example, some work operation mechanisms are unscientific, and the concept of grasping implementation is backward. Instead of grasping implementation, meetings, speeches and documents are used, and the process control of grasping work is not paid attention to, which is arbitrary and the effect is not obvious. For another example, it is difficult to coordinate among various services, departments and units. The coordination and coordination of various resources allocation is not enough, and the amount of resources invested is lack of standards and science.

  "Intensive and efficient is the basic feature of the development of the modern army, the only way for the development of the modern army, and the symbol of a new model for the development of the modern army. We must profoundly grasp its scientific connotation and spiritual essence, take the initiative to adapt and adapt as soon as possible, and can’t wait. We must take a step early and take a big step." Deputy Li Tingwei, assistant engineer of Guizhou Military Command, said.

  Emancipate the mind and firmly establish a new concept of development

  Talking about the idea of intensive and efficient thinking, representative Chen Zhou, a researcher at the Military Strategy Research Department of the Academy of Military Sciences, told the story of "MIG -25".

  "MiG -25" was once a miracle fighter, setting world records of flying speed and flying altitude for many times. At that time, people wanted to know, what created such a miracle? In the 1970s, an unexpected event unveiled its mystery for the world.

  Military technical experts who have been speculating about MIG -25 have found that the reason for giving it superb skills is not that it has opened up any new technical fields, nor that it has adopted any outstanding technical achievements, but that it has successfully utilized the overall functional principle of system theory and effectively combined many components that are not the most advanced, thus producing amazing system effects.

  "After all, ‘ MiG -25’ It is a practitioner of system theory: a powerful combat system is formed with relatively simple parts and electronic components. " Deputy Chen Zhou said: compared with the world’s military powers, the construction and development of our army started late, with a low starting point, and the reality that various resources are insufficient and in short supply is inevitable in the short term. The enlightenment brought by MIG -25 is that the reorganization of existing elements may be a new growth point of combat effectiveness. Therefore, we should emancipate our minds, update our concepts, coordinate the construction and development of national defense and the army with systematic and interrelated viewpoints, and further firmly establish an intensive and efficient thinking concept.

  The adjustment and reform of the military system is also an embodiment of intensive and efficient. Deputy Si Qifu, former deputy director of the Equipment Department of the Jiangsu Military Region, said: the reform of the leadership and command system, which is being steadily promoted now, and the reform of the military scale structure that will be launched soon all focus on the characteristics and laws of modern warfare and the development trend of modern military system establishment, and strive to improve the combat capability, mobility and viability of the army on the battlefield, so as to improve the overall combat capability through restructuring and reshaping the system structure.

  Deputy Chen Honghai, former commander of the Jilin Military Region, said that the reorganization of people and weapons and equipment is also the proper meaning of intensive and efficient problems. High-tech weapons and equipment need high-tech and new-type talents to adapt to it. They should be rationally diverted and chosen according to their specialties, qualities and abilities, so that people can make the best use of their talents, find a breakthrough in "combination", work hard on "running-in", seek the best model through restructuring, and promote the improvement of combat effectiveness.

  Talking about the connotation of intensive and efficient, representative Rong Guiqing summarized it into seven key words: accuracy, science, standardization, order, strictness, economy and efficiency.

  "Intensive and efficient is both a concept and a method." Deputies to the People’s Congress of the PLA called for further emancipating the mind, changing ideas, really having a "brainstorming" and firmly establishing a new concept of modern military development.

  Precise policy, scientific construction of new development mechanism

  The way to be in power is to worry about having no policy, and even more afraid of having a policy and not being true. Representative Gao Chao, deputy chief of staff of the Northern Theater, said: to fully implement the concept of intensive and efficient development, the core is to take the goal of strengthening the army as the traction, allocate all manpower, material resources and financial resources with a view to winning the battle, make efforts to solve the institutional obstacles, structural contradictions and policy problems that restrict national defense and army building, promote the modernization of army organizational forms, further liberate and develop combat effectiveness, and further enhance the vitality of the army.

  At present and in the future, the task of deepening the reform of national defense and the army is arduous, and there are many new situations, problems and contradictions. Deputy Lu Shengjun, a political commissar of a former General Staff Department, said that it is necessary to aim at the word "precision", accurately plan, accurately plan, accurately implement and accurately test, and scientifically build a new mechanism for modern military development.

  During the discussion, the military deputies to the National People’s Congress put forward a series of suggestions: perfecting and improving decision-making methods and procedures, implementing democratic and scientific decision-making; Quantitative analysis and fine analysis should be carried out; We should boldly use scientific and technological means to assist decision-making and implement scientific management; It is necessary to strengthen execution, pay attention to process control, and establish and improve the working cooperation mechanism.

  "To be intensive and efficient means to break the original barriers of interest, so as to give up and stay, increase and decrease." Deputy Dai Shao ‘an, the former military attache of the Embassy in Egypt, said that what should be abandoned should be abandoned, the combination should be combined, and the adjustment should be adjusted. It is necessary to properly handle the relationship between individuals and collectives, local and overall, and units and the whole, and work together to form a new division of labor, a new structure and a new combat force generation model. (Beijing, March 11 th)

Consumer Tips: Matters needing attention in purchasing automobile coolant

The industry and commerce department reminds consumers to pay attention to the following points when purchasing automobile coolant:

First, the brand of coolant is generally its freezing point value. When purchasing, the coolant with freezing point value about 10℃ lower than the lowest temperature in the region should be selected in combination with the use region and season. For example, in the south of the Yangtze River, the coolant of-25 can be used, and in the north, northeast and northwest of the Yangtze River, the coolant of-35 to-50 should be used.

Second, it is recommended that coolant should not be mixed. Different manufacturers and brands of coolant may have chemical reactions after mixing, which may easily lead to the failure of anti-scaling and anti-corrosion functions.

Third, some antifreeze solutions are concentrated solutions, which must be diluted with water to achieve the best antifreeze effect. For diluted water, it is recommended to use deionized water or distilled water, and purified water or cooled boiled water can also be used for emergency. However, tap water, groundwater or surface water should not be used, otherwise, it is easy to produce scale and corrode the cooling system.

4. The nitrite preservative added in ethylene glycol antifreeze is carcinogenic. Do not inhale it. After skin contact, it should be cleaned with water immediately.

Nanjing Jaguar XEL is being discounted! The discount 170,900, if you miss it, there will be no

[Autohome Nanjing Discount Promotion Channel] Good news has spread frequently, and consumers in Nanjing have ushered in a boom in limited-time discounts. At present, this luxury medium-sized car is launching an unprecedented promotion, with a maximum discount of 170,900 yuan, providing buyers with a very attractive price plan. The minimum selling price has been adjusted to 149,900 yuan, which is undoubtedly a rare opportunity for consumers looking for cost-effectiveness. To seize the opportunity of this Jaguar XEL price reduction, be sure to click "Check Car Price" in the quotation form to ensure that you get the latest market discounts and get higher car purchase discounts.

南京捷豹XEL正在优惠!优惠17.09万,错过就没有

The Jaguar XEL is known for its elegant and dynamic exterior design. The front face features the unique Leopard front face design of the Jaguar family, and the air intake grille features a delicate chrome mesh, which reflects the brand’s usual luxurious atmosphere. The body lines are smooth, and the overall style combines sports and business, highlighting the ultimate pursuit of detail. From the front to the rear, every design highlights the XEL’s extraordinary status as a luxury mid-range car.

南京捷豹XEL正在优惠!优惠17.09万,错过就没有

With its elegant body proportions and streamlined design, the Jaguar XEL presents an attractive side profile. The body length is 4778mm, the width is 1850mm, the height is 1429mm, and the wheelbase is 2935mm, giving the vehicle a spacious interior and excellent dynamic performance. The front wheelbase is 1598mm and the rear wheelbase is 1582mm, which ensures driving stability and handling flexibility. The tire size is 225/45 R18, and it is paired with a delicate wheel design, which not only enhances the visual effect, but also provides the driver with good grip and driving comfort. Overall, the side lines of the Jaguar XEL combine power with elegance and movement, showing its unique design aesthetic.

南京捷豹XEL正在优惠!优惠17.09万,错过就没有

The interior design of the Jaguar XEL shows the fusion of luxury and refinement. The steering wheel is wrapped in high-quality leather to provide a comfortable grip and supports manual up and down + front and rear adjustments to ensure the best driving posture for the driver. The 10.2-inch central control screen stands in it, equipped with advanced automatic speech recognition control system, supports multimedia, navigation and telephone operation, providing a convenient driving experience. The seats in the car are made of imitation leather, and the main and passenger seats are equipped with front and rear adjustment, backrest adjustment, high and low adjustment and waist support functions. The front seats also have a heating function to provide passengers with a comfortable riding environment. The availability of USB and Type-C interfaces meets the needs of modern drivers for convenient charging, while the wireless charging function of mobile phones further enhances the sense of technology and practicality.

南京捷豹XEL正在优惠!优惠17.09万,错过就没有

The Jaguar XEL is equipped with a powerful 2.0T engine with a maximum power of 184 kW, which can provide excellent driving force. The maximum torque of this engine is 365 Nm, which shows a strong torque output. With an 8-speed manual transmission, the vehicle accelerates and shifts more smoothly, providing a pleasant driving experience for the driver.

Overall, the Jaguar XEL has won praise not only for its unique exterior design and exquisite driving experience, but also for the craftsmanship of the interior. The owner said that whether it is the lines of the exterior or the grip of the steering wheel, it reflects the elegance and power of the Jaguar brand. Therefore, for consumers who seek driving pleasure and fashion taste, the Jaguar XEL is undoubtedly a high-quality choice worth considering.

Lexus RX new energy in Tianjin is being discounted! The latest offer 529,000, only this time

[Autohome Tianjin Discount Promotion Channel] Recently, in order to give back to the majority of consumers, Tianjin is launching an unprecedented promotion. It is understood that this luxury new energy model is currently undergoing a real price reduction promotion, with a maximum discount of 20,000 yuan and a minimum starting price of 529,000 yuan. This is undoubtedly a rare opportunity for consumers who have car purchase plans. If you are interested in Lexus RX new energy, be sure to click "Chatty Car Price" in the quotation form to seize this wave of discounts and strive for a more affordable price.

天津地区雷克萨斯RX新能源正在优惠!最新报价52.9万,仅此一次

Lexus RX New Energy shows the perfect fusion of luxury and technology with its unique design concept. The front face is designed with exquisite atmosphere, the air intake grille adopts a family-style spindle design, and the embellishment of chrome elements adds a sense of dignity. The overall style is smooth and powerful, and the body lines are simple but elegant, showing the futuristic and practical sense of new energy models. Whether it is the exquisite craftsmanship of the details or the coordinated beauty of the overall appearance, it is eye-catching.

天津地区雷克萨斯RX新能源正在优惠!最新报价52.9万,仅此一次

Lexus RX New Energy, this luxury SUV shows elegant body proportions with its exquisite side design. Its body size reaches 4890mm long, 1920mm wide and 1695mm high, and the wheelbase reaches 2850mm, showing a spacious interior space and dynamic driving posture. The tire size is 235/50 R21, and the front and rear wheels are used in this specification. With exquisite wheel design, it not only guarantees excellent grip, but also adds to the vehicle’s sense of movement and visual beauty.

天津地区雷克萨斯RX新能源正在优惠!最新报价52.9万,仅此一次

The interior of the Lexus RX New Energy highlights the perfect fusion of luxury and technology. The cockpit is equipped with a delicate leather-wrapped steering wheel, providing a comfortable grip and supporting electric up and down + front and rear adjustment, so that the driver can adjust the position according to needs. The 14-inch central control screen stands in the center of the dashboard and integrates multimedia systems, navigation, telephone and air conditioning controls for convenient operation and information display. The seats are made of high-grade leather, and the main and passenger seats are equipped with multi-directional adjustment functions, including front and rear, backrest, high and low and waist support, to ensure passenger comfort. The front seats are also equipped with heating and ventilation functions, as well as power seat memory, while the second row of seats supports backrest adjustment, and the rear seats support proportional reclining, providing flexible space arrangement for passengers and loads. At the same time, the car is also equipped with USB and Type-C multimedia/charging interfaces, as well as the wireless charging function of the front-row mobile phone, to meet the needs of modern drivers for intelligence and convenience.

天津地区雷克萨斯RX新能源正在优惠!最新报价52.9万,仅此一次

For Lexus RX New Energy, it is equipped with a 2.5L four-cylinder engine with a maximum power of 136 kW and a considerable torque performance of 228 Nm. This power system, combined with the E-CVT continuously variable transmission, provides the driver with a smooth and efficient power output experience.

In the experience of Autohome owners, Lexus RX New Energy has won praise for its excellent pure electric acceleration performance, and its stylish and atmospheric design is even more eye-catching. The owner also specifically mentioned that the vehicle’s sound insulation effect is excellent, providing drivers with a quiet and comfortable interior environment. To sum up, Lexus RX New Energy has undoubtedly shown great strength in meeting consumers’ pursuit of performance and comfort.

Changan Qiyuan E07 opens global pre-sale from 249,900 yuan

On September 22, the pre-sale officially started. The new car is the world’s first mass-produced variable SUV based on the Changan SDA architecture. It has multiple variability in form, function and software. It integrates the characteristics of the coupe, pickup truck and SUV, and truly realizes the design concept of "multi-purpose in one car". In addition, Qiyuan E07 is also one of the few mass-produced models in the world that uses the central ring network architecture, so it is called "China’s version of Cybertruck".

Official website PC side 1920x1080-pure price

The pre-sale models include: Extended Range Max Smart Driving Edition, the pre-sale price is 249,900 yuan; Pure Electric Max Smart Driving Edition, the pre-sale price is 269,900 yuan; and Pure Electric Ultra High Performance Edition, the pre-sale price is 319,900 yuan.

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In terms of exterior design, the Qiyuan E07 adopts a unique slip-back shape, showing the dynamic style of a four-door coupe. The glass and tailgate glass in the back half of the roof can be fully opened, instantly turning the SUV into a pickup truck. The flexible switching of the body shape greatly expands the use scene of the vehicle.

From the side, the body size of the Qiyuan E07 is 5045mm long, 1996mm wide, 1695mm high, with a wheelbase of 3120mm and a 5-seat layout, positioning it as a medium and large SUV suitable for family use.

In terms of cabin configuration, the Qiyuan E07 performs quite well, using a five-screen linkage design. There is a rotatable central control screen in the front row, and a "Queen’s co-pilot screen" integrated into the co-pilot’s sun visor, so that the driver and co-pilot’s entertainment do not interfere with each other. The rear passengers can use the 2D/naked eye 3D-Pad dual screen to enjoy the entertainment experience anytime and anywhere.

At the same time, the front seats come standard with a zero-gravity design and leg rests, while the front and rear seats are equipped with electric adjustment, heating, ventilation and 12-point massage functions to provide all-round comfort. To enhance the atmosphere, the new car is also equipped with 256-color breathing light, an 18-speaker theater-grade sound system and in-car **.

In terms of intelligent driving, the Qiyuan E07 is also worthy of attention. Equipped with the Changan Intelligent Driving System, the vehicle hardware is equipped with 2 lidar, 30 sensors, and is driven by the NVIDIA Orin-X chip with a computing power of 254Tops. Combining cutting-edge technologies such as "BEV Sense", road large model technology and air suspension adjustment system, the E07 can realize L2 + level intelligent assisted driving, supporting functions such as high-speed NOA, urban automatic commuting assistance and remote parking.

In terms of power, Qiyuan E07 is equipped with an 800V silicon carbide platform as standard, providing both pure electric and range-extending versions, and is equipped with Changan’s self-developed "Golden Bell Jar Battery". This battery system is characterized by its high safety, super long battery life and ultra-fast charging capability. According to the CLTC working condition test, the comprehensive cruising range can reach 651 kilometers, and the fast charging can supplement 365 kilometers of battery life in 15 minutes, which greatly enhances the convenience of daily travel.

Write at the end: Qiyuan E07 combines the control of the coupe, the space and passage of the SUV, the load capacity of the pickup truck, and is not limited by the scrapping and restriction policy of the pickup truck. It adapts to a variety of use scenarios and shows unique advantages. The application of intelligent technology also provides more possibilities for the future driving experience. Sold at 249,900 yuan, Qiyuan E07 has significant multi-functional advantages in the same price new energy SUV.

Wuhan Mortal Hero | Takeaway Rider Lao Ji: I gave Wuhan people a sense of security, and they also helped me get out of the slump

  Name: Wu Hui, also known as "Lao Ji"

  Age: 40 years old, born in 1980

  Identity: Delivery rider

  The takeaway rider "Lao Ji" has a lot of fate with Wuhan. He went to university in Wuhan from 1999 to 2003, and left Wuhan after graduation. In July 2019, when his life was at a low point, he returned to Wuhan to work as a takeaway rider. Since the epidemic was tense and the city was locked down, he has shuttled through the streets and alleys of Wuhan every day, delivering food and shopping for healthcare workers, and running errands for citizens to buy all kinds of scarce items. On Weibo, he recorded every corner he went to, attracting the attention of countless netizens. Everyone regarded him as a window to understand the real Wuhan, comforting many people.

  But Lao Ji told the Modern Express reporter that I gave Wuhan people a sense of security, but in fact they also helped me find the value of life. We helped each other, "Thank you Wuhan for helping me get out of the slump."

  On the afternoon of February 23, as a delivery rider, Wu Hui attended a press conference held by the State Council Information Office.

  The following is Lao Ji’s oral statement

  Wuhan citizens gain a sense of security from me

  I am an ordinary takeaway rider in Wuhan. During the lockdown, I shuttled through the streets and alleys of Wuhan every day, delivering some necessities to the citizens, so I was concerned and cared for by the whole society.

  I am from Shiyan, Hubei, and I decided to stay in Wuhan years ago to earn more money. The takeaway platform launched a bonus plan. As long as the food delivery is not interrupted for 7 days, there will be a part of the bonus. Now I have been running for nearly a month without interruption, and the bonus is not small. If the whole run without interruption, it is equivalent to an extra month’s salary.

  But when Academician Zhong Nanshan announced that the novel coronavirus pneumonia was transmitted from person to person, and Wuhan was locked down, I found that my ordinary occupation began to change. The first change was that after I delivered the takeaway to the citizens, they would say thank you many times, and they would tell me to pay attention to safety and so on.

  Although everyone would usually say thank you when delivering food, it was all out of politeness and education, but now when I send items, their gratitude is with true feelings. Although I can’t see anyone, the voice on the phone is full of affection.

  During this period of time, I received the most orders for errand shopping, and there were very few traditional food deliveries, such as buying pork ribs, fruits and vegetables. Everyone needed these to supplement nutrition and enhance their resistance. In addition, I bought the most medicine for medicine, which was antiviral and cold medicine. It was often not available in one area.

  Delivering meals to healthcare workers, I started to "coward"

  In addition to taking orders from ordinary citizens, I also deliver meals to healthcare workers and help them run errands and buy things. To be honest, I was "cowardly" at first, and I was a little scared after running for a day, so I didn’t want to work anymore.

  On the evening of New Year’s Eve, I didn’t take orders. I had been reading online information and saw a video about front-line medical staff eating instant noodles in the New Year’s Eve. When I forwarded it on Weibo, I said, "As a delivery guy in Wuhan, I feel very guilty! I am sorry!"

  On the first day of the new year, I saw an order sent to Zhongnan Hospital, but no one answered. But whether it is doctors, nurses, or patients, they all need to eat, so I took the order and sent it over. The address on the order said 9 beds on the 16th floor. When I arrived, I found that this floor was the Department of Respiratory Medicine, but I still sent it in, and it wasn’t that scary when I went in.

  There was also a meal delivery to the Liyuan Community Health Service Center in Hongshan District. It was a large order with a total of four or five hundred yuan. After I delivered it, I handed the meal bag to a healthcare worker. In addition to her own order, there was also a gift from enthusiastic citizens. She was surprised and quickly said "thank you" to me. I still remember the expression on her face at that time, and I was also touched.

  Because during the epidemic, I often shared the street view of Wuhan on Weibo to tell everyone how Wuhan is now, so it attracted a lot of followers. Everyone came to my Weibo every day, left me a message, cared about me, and cared about the real situation of the city.

  Why do you follow my Weibo? I am not a star, but an ordinary takeaway rider? Because the takeaway rider is not just a person. If I can work normally, it means that the merchants behind me are doing business, and the platform behind me is also working normally. By following me, it means that we are actually paying attention to the city or not. Because eating, drinking, housing and transportation are the most concerned things for ordinary people. If the problem of eating can be smoothly guaranteed, everyone will gain a sense of security psychologically.

  Once, when I was running an order in Qingshan, two elderly people saw me and asked me, if we can still order takeout now, we can order takeout when we eat? I replied to her and said, yes, you can order takeout, and you can always order takeout. At that time, I was a little touched. My appearance and my answer may be able to reassure them.

  I run outside every day, and the people of Wuhan should be able to calm down slowly through our messages. When encountering problems, they can calm down and think of solutions. I think this is the greatest significance of my daily work as a takeaway rider.

  Being a rider in Wuhan has also helped me find value

  Many people will ask me, you went to college, why do you still want to be a delivery rider, and my answer is that this job is free and can earn a lot of money.

  In fact, there are more reasons. I can also tell you that after graduating from college, I went to the south and also did some white-collar jobs. Later, I started my own business, but I failed. I owed a lot of money and was in debt.

  So some time ago, it was a low point in my life. Later, I felt that I had to make some changes and become a normal person. Therefore, I came to Wuhan to communicate and integrate more with the society here.

  I came to Wuhan as a takeaway rider, and I am a part-time rider. I am relatively free. I can control whether to accept orders or not, and choose when to accept orders.

  But because of the epidemic, I helped you run errands to buy supplies and medicines, and solved some big or small life problems for you. Everyone recognized me. For me, this job and the interaction with Wuhan people helped me find value.

  Other riders will also tell me about their sense of gain and their affairs. A brother said that he bought a lot of food for a family in a community in a row, and every time he bought food, the family was very happy. Thank you very much and want to give him an extra red envelope. The sister who bought food said that you saved my life. I really want to give you a big hug after the epidemic is over. This brother shared it with me proudly. I thought of the hero complex we all had when we were young. At that time, he seemed to be a hero. Under the setting sun, I felt his whole person was shining.

  There is also Xiaoqing, a teacher whom I often buy things for. She is also very anxious at home and may have psychological problems. I encourage her to go to Weibo to communicate with netizens all over the country. It is this kind of communication, feeling the emotional exchange between people, that will slowly bring you back to a normal psychological state. And this sense of gain and achievement is expanded by geometric multiples through the messages, comments and reposts of Weibo netizens.

  After my story was reported by the media, especially after the CCTV news investigation was broadcast, my parents also saw it. My brother sent me a photo that day. My parents sat on the sofa and watched my report with their mobile phones in the same posture. My brother said they took it very seriously.

  This is a scene that touched me very much. The two elderly people saw their once failed sons appear on CCTV to buy in-demand goods for all Wuhan people. I think they should be very proud at that moment. Be proud of me.

  After watching the video, they gave me a call and instead of telling me not to run out to work, they encouraged me to pay attention to safety outside. When I heard it, my heart felt very warm.

  Modern Express +/ZAKER Nanjing Special Reporter, Xiong Pingping/Wen, Gu Wei/Photo (some pictures provided by the respondents)

Jolin Tsai responded by crying: The future is only more beautiful, better and freer

  Jolin Tsai cried at the new album launch

On the 26th, Jolin Tsai recalled 20 years of debut experience at the launch of the new album, and when he talked about being questioned, Jolin Tsai was once choked up and speechless. "This photo of the album is actually to tell everyone that I have come, and you can too. I think I am very brave." Later, "Jolin Tsai cried" caused a heated discussion and reached the top of the search.

On the morning of the 27th, she posted a response to this matter, "Ms. Cai cried reluctantly yesterday, the future is only more beautiful, better and freer, we all have to be like this, okay? Today, you, remember to say to him in the mirror before going out, you have worked hard."

Fans also cheered for Aidou in the comment area, "We will always be by your side" "Hard work, we will always be with you" "Our hardest hurdle has passed".

When the Director of the Cultural Tourism Bureau changes to online celebrity, can the "flow" change to "reservation"?

  Guangming Daily reporter Zhang Zheng Guangming Daily correspondent Zhang Ziqi Deng Bailu

  Xie Wei, director of the Cultural Tourism Bureau of online celebrity, Suizhou City, Hubei Province, who was both "spitted" and happy by netizens because of her hair accessories and slightly fat figure, told reporters with joy: "In the first quarter of this year, the city received a total of 7.526 million tourists, achieving a tourism income of 4.67 billion yuan, exceeding the data of the same period in 2019 and setting a record high."

  Contrary to the image of the video, he is meticulous at work. Recently, when he spot-checked a problem at a scenic spot, he seriously told the staff of the local cultural tourism system: "If the traffic goes up and the word-of-mouth drops, we will only be bitten by the traffic!"

  In the past two years, the directors of cultural tourism bureaus in various places have been "very busy": they have to "show their faces" in a high-profile way to promote cultural tourism, and they have to bear the pressure brought by the network — — Some people call it "the director trapped in traffic."

  In the face of some controversy and traffic, Xie Wei is optimistic, "willing to appear in the camera ‘ Volume ’ The director of the cultural tourism bureau still hopes to do something. " After all, he did not forget to tell reporters to give more publicity to Suizhou.

  Many readers are curious, why did they become online celebrity? What kind of confusion are you facing? Can you maintain the heat for a long time? To this end, Guangming Daily reporter conducted an in-depth interview with this group.

  Tourists visit Hongcun Scenic Spot in yi county, Huangshan City, Anhui Province. Photo by Xu Jiadong/Bright Picture

  Why did they become online celebrity?

  No matter in appearance or expression, Xie Wei seems to have nothing to do with the standard of "online celebrity". In the video that made him out of the circle, Xie Wei wore Hanfu, which quickly attracted ridicule from netizens. "I knew from the beginning that I was very sloppy, but at that time, I felt that this would not affect the beauty of the Millennium Ginkgo Valley. I didn’t expect netizens to focus on me. " Xie Wei said.

  Being online celebrity is not Xie Wei’s initial intention. In February 2022, Xie Wei was transferred from Suixian County to Suizhou City, Hubei Province as the director of the Culture and Tourism Bureau. During the epidemic prevention and control period, the local cultural tourism industry suffered heavy losses. Xie Wei took office for a month, which coincided with the peach blossom season in Suizhou. He confidently invited more than 20 people from the media to promote it. Unexpectedly, after the video was sent out, the response was flat and the publicity effect was not satisfactory.

  Xie Wei called "meat pain" after calculating the account. "An activity, each big V needs hundreds to thousands of dollars in labor costs. If there are such activities every month, the annual budget will be several hundred thousand smaller. Comparing the effect, spending too much money is not a long-term solution. "

  At that time, Liu Hong, director of the Cultural Tourism Bureau of Ganzi Prefecture, Sichuan Province, had become popular on the Internet with his martial arts costume and became one of the first directors of online celebrity, attracting a lot of attention.

  This made Xie Wei see new possibilities. "I thought, why not follow the example of Director Liu Hong and try it yourself? It will save more money than inviting stars and big V." Xie Wei said.

  Whether there is controversy or not, we have to admit that Xie Wei’s "explosion" has indeed saved a lot of money for Suizhou’s image promotion.

  Tourists visit the drum culture exhibition at the Bell and Drum Tower Museum in Xi ‘an, Shaanxi. Xinhua news agency

  Xie Wei, who took off the label of "online celebrity", is the most typical image of a civil servant in the public mind: wearing a dark coat with a white shirt, showing a calm temperament in his gestures. Before entering the cultural tourism system, he served as secretary of the township party Committee and participated in flood control and disaster relief work.

  In his view, high-profile popularity is not contrary to his original intention. What the tourism industry needs is "marketing like a madman". Xie Wei said frankly, "online celebrity officials are just a statement. Actually ‘ Red ’ It’s a flash, and civil servants are our job. I can’t accept myself when everyone is writing ‘ Do not move ’ This will be sorry for the trust of the organization. "

  Ouyang Min, an associate professor at the School of Journalism and Communication, Wuhan University, believes that the change from "low-key" in grass-roots work to "high-key" in cultural tourism marketing actually reflects the functional transformation of government departments from "managers" to "servers".

  "For a long time, the image of officials has always been serious. In this upsurge, the directors took the initiative to ‘ Decapitation ’ In front of the camera, the expression of escaping and youthfulness subverts the public’s inherent cognition of civil servants. The interweaving of online celebrity and officials has produced a strong sense of comedy and conflict, which accords with the audience’s ‘ Curious ’ Psychology. " Ouyang Min believes that this is a development opportunity for the local cultural tourism industry.

  What are the dilemmas in traffic?

  The directors at the center of the topic found that traffic brought not only economic benefits, but also many controversies and rumors.

  "I don’t know if you have seen the video circulating on the Internet? In their video, I was turned into a little girl in her twenties, wearing a sling and ogling everywhere. " When talking about this matter, Xie Wei frowned and looked very helpless.

  In March of this year, some self-media AI-changed Xie Wei’s video and marked it with the words "Xie Director’s modern video footage" in an attempt to share a piece of the traffic tide, which also misled many netizens.

  After the video was released, negative comments on the Internet flooded into Xie Wei. Someone asked him in the comment area: "Is it necessary to sell ugliness because of ugliness?"

  Submerged in the voice of public opinion, Xie Wei said frankly that he once felt at a loss. He is afraid that he will be labeled as "grandstanding" and even more worried that the surging bad reviews will affect the image of Suizhou. "Because of this incident, many fans have withdrawn from my fan base, and the video click rate has also been affected." Xie Wei said.

  In Bainiu Village, Changhua Town, Lin ‘an District, Hangzhou, Zhejiang Province, Luo Xingyue (first from right), an investment operator of the village scenic spot, introduced the natural scenery of Bainiu Village to tourists. Xinhua news agency

  While Xie Wei is facing confusion, directors in other places have also begun to examine the "double-edged sword" of traffic.

  In March last year, director of the Cultural and Tourism Bureau of daofu county, Sichuan Province, Jiang Zeduoji quickly "went out of the circle" with a sci-fi propaganda film and fluent English, becoming another well-known director of online celebrity after Liu Hong.

  Up to now, his videos have almost "zero bad reviews", but he is still worried about his high exposure. "My friend said I was ‘ Seek your own way out ’ Exposed to the spotlight, all the subtle movements will be artificially amplified. If the traffic is too large, there may be gossip. " Denzawa Dorje said frankly.

  In this regard, Ouyang Min believes that it is not unexpected that the traffic will bite back under the strong secondary creation of short videos, and the directors should be prepared.

  Chen Bo, a professor at the National Institute of Cultural Development of Wuhan University, pointed out: "Director Xie ‘ Ugly out of the circle ’ It has indeed enhanced the visibility of the city. From the results, this is a relatively successful marketing. But this is not a good medicine for developing tourism. After the track of the director is saturated, what do the directors in other places rely on to get traffic? "

  Chen Bo believes that in order to avoid the traffic itself, directors should clearly realize that publicity is only a means, not an end. Compared with "packaging is new", the cultural tourism industry should take the route of "content is king" and retain tourists with high-quality cultural tourism experience, otherwise it will be short-lived and will not last long.

  How to seek "allowance" in "flow"

  As more and more directors join the "online celebrity" tide, sharp-eyed netizens find "clues", and the short videos of cultural tours gradually appear homogenization phenomenon — — The directors are scrambling to adopt similar practices such as "cross-dressing show" and "showing beautiful scenery", which makes the public feel aesthetic fatigue.

  "Imitation is the least controversial and the least investment." A director of online celebrity Cultural Tourism Bureau with a large number of fans bluntly said that because there is no professional operation team, creativity is easy to dry up and operation is difficult. In order to keep the account updated, we have to follow suit.

  Tourists visit Nalati tourist scenic spot in Xinjiang. Xinhua news agency

  Not long ago, the barbecue in Zibo was "out of the circle", which also provided a new inspiration for Director online celebrity — — You can’t just "roll in" endlessly in the video, but you should pay more attention to the travel experience.

  Mitsuzawa Dorje once held a special meeting to re-examine Zibo’s out-of-circle password, and finally came to the conclusion that — — A city should have a core of fireworks.

  "Barbecue seems to be a carrier of the taste of street life, but the affinity and interactivity reflected in this process are the core competitiveness." Yasuzawa Dorje believes that the development of cultural tourism should not only have the "face" of video promotion, but also have the "lizi" of tourism experience.

  Some directors of cultural tourism said in interviews that the root cause of the fire in Zibo was to identify the uniqueness of the city. We should not simply imitate it, but give full play to local strengths according to local conditions and create a unique and grounded cultural tourism environment.

  "I have been busy attracting investment recently." Online celebrity’s influence is being "realized". "Recently, four companies came to me by name to talk about investment and investment in homestay projects and amusement facilities."

  In Dafang County, Guizhou Province, Wu Jiaojiao, deputy director of the online celebrity Municipal Bureau of Culture and Broadcasting, experienced the network dividend — — Online data is converted into offline income. A few years ago, they encountered the problem of "pain point". Some fans bluntly told her that the tourism format of young consumer groups was still in a blank, and there was "something to watch" but not "play" for young people. How to solve it once became a difficult problem.

  This year, the local reference big data "suits the right medicine": a variety of new tourism formats have been launched — — Yi people’s immersive script tour, dressing tour, terrace light show, theme performance in the 1980 s and other ingenious activities. "On May 1 this year, the number of young tourists who come generously has also increased. The daily average number of marchers is as high as tens of thousands. Among them, among the leisure tourism consumer groups, young users and parent-child groups after the 90 s accounted for nearly 90%. " Wu Hao said.

  Wu Jiaojiao (first from right), deputy director of the Bureau of Culture and Broadcasting in Dafang County, Guizhou Province, is at work. Bright picture

  Recently, many directors of online celebrity Cultural Tourism Bureau have been thinking — — How to realize the transformation from "online celebrity" to "long red" and from "flow" to "reserve"?

  Combining with relevant research, Ouyang Min gave suggestions to the directors: "As a tourist destination known for its natural scenery, it is suggested to build a selling point to relieve urban pressure, embrace nature, purify the soul and strengthen emotional experience. Tourist destinations with profound cultural heritage can focus on the development of folk resources, such as traditional crafts, folklore, historical allusions, etc., and explore deeper cultural connotations. "

  A director of the online celebrity Cultural Tourism Bureau said that in the face of the cultural tourism fever in various places, it is also necessary to be wary of rushing into the project.

  In this regard, Chen Bo, an expert who has been paying attention to cultural studies for a long time, reminded that the local cultural tourism departments should also do a good job in evaluating the online traffic conversion ability on the premise of clearly publicizing and positioning. "After all, online traffic cannot be directly realized. The cultural tourism department should measure the return on investment of the offline tourism industry and adjust the cultural tourism development strategy in real time according to the evaluation results." Chen Bo said.