[Autohome Nanjing Discount Promotion Channel] Good news has spread frequently, and consumers in Nanjing have ushered in a boom in limited-time discounts. At present, this luxury medium-sized car is launching an unprecedented promotion, with a maximum discount of 170,900 yuan, providing buyers with a very attractive price plan. The minimum selling price has been adjusted to 149,900 yuan, which is undoubtedly a rare opportunity for consumers looking for cost-effectiveness. To seize the opportunity of this Jaguar XEL price reduction, be sure to click "Check Car Price" in the quotation form to ensure that you get the latest market discounts and get higher car purchase discounts.

The Jaguar XEL is known for its elegant and dynamic exterior design. The front face features the unique Leopard front face design of the Jaguar family, and the air intake grille features a delicate chrome mesh, which reflects the brand’s usual luxurious atmosphere. The body lines are smooth, and the overall style combines sports and business, highlighting the ultimate pursuit of detail. From the front to the rear, every design highlights the XEL’s extraordinary status as a luxury mid-range car.

With its elegant body proportions and streamlined design, the Jaguar XEL presents an attractive side profile. The body length is 4778mm, the width is 1850mm, the height is 1429mm, and the wheelbase is 2935mm, giving the vehicle a spacious interior and excellent dynamic performance. The front wheelbase is 1598mm and the rear wheelbase is 1582mm, which ensures driving stability and handling flexibility. The tire size is 225/45 R18, and it is paired with a delicate wheel design, which not only enhances the visual effect, but also provides the driver with good grip and driving comfort. Overall, the side lines of the Jaguar XEL combine power with elegance and movement, showing its unique design aesthetic.

The interior design of the Jaguar XEL shows the fusion of luxury and refinement. The steering wheel is wrapped in high-quality leather to provide a comfortable grip and supports manual up and down + front and rear adjustments to ensure the best driving posture for the driver. The 10.2-inch central control screen stands in it, equipped with advanced automatic speech recognition control system, supports multimedia, navigation and telephone operation, providing a convenient driving experience. The seats in the car are made of imitation leather, and the main and passenger seats are equipped with front and rear adjustment, backrest adjustment, high and low adjustment and waist support functions. The front seats also have a heating function to provide passengers with a comfortable riding environment. The availability of USB and Type-C interfaces meets the needs of modern drivers for convenient charging, while the wireless charging function of mobile phones further enhances the sense of technology and practicality.

The Jaguar XEL is equipped with a powerful 2.0T engine with a maximum power of 184 kW, which can provide excellent driving force. The maximum torque of this engine is 365 Nm, which shows a strong torque output. With an 8-speed manual transmission, the vehicle accelerates and shifts more smoothly, providing a pleasant driving experience for the driver.

Overall, the Jaguar XEL has won praise not only for its unique exterior design and exquisite driving experience, but also for the craftsmanship of the interior. The owner said that whether it is the lines of the exterior or the grip of the steering wheel, it reflects the elegance and power of the Jaguar brand. Therefore, for consumers who seek driving pleasure and fashion taste, the Jaguar XEL is undoubtedly a high-quality choice worth considering.

[Autohome Tianjin Discount Promotion Channel] Recently, in order to give back to the majority of consumers, Tianjin is launching an unprecedented promotion. It is understood that this luxury new energy model is currently undergoing a real price reduction promotion, with a maximum discount of 20,000 yuan and a minimum starting price of 529,000 yuan. This is undoubtedly a rare opportunity for consumers who have car purchase plans. If you are interested in Lexus RX new energy, be sure to click "Chatty Car Price" in the quotation form to seize this wave of discounts and strive for a more affordable price.

Lexus RX New Energy shows the perfect fusion of luxury and technology with its unique design concept. The front face is designed with exquisite atmosphere, the air intake grille adopts a family-style spindle design, and the embellishment of chrome elements adds a sense of dignity. The overall style is smooth and powerful, and the body lines are simple but elegant, showing the futuristic and practical sense of new energy models. Whether it is the exquisite craftsmanship of the details or the coordinated beauty of the overall appearance, it is eye-catching.

Lexus RX New Energy, this luxury SUV shows elegant body proportions with its exquisite side design. Its body size reaches 4890mm long, 1920mm wide and 1695mm high, and the wheelbase reaches 2850mm, showing a spacious interior space and dynamic driving posture. The tire size is 235/50 R21, and the front and rear wheels are used in this specification. With exquisite wheel design, it not only guarantees excellent grip, but also adds to the vehicle’s sense of movement and visual beauty.

The interior of the Lexus RX New Energy highlights the perfect fusion of luxury and technology. The cockpit is equipped with a delicate leather-wrapped steering wheel, providing a comfortable grip and supporting electric up and down + front and rear adjustment, so that the driver can adjust the position according to needs. The 14-inch central control screen stands in the center of the dashboard and integrates multimedia systems, navigation, telephone and air conditioning controls for convenient operation and information display. The seats are made of high-grade leather, and the main and passenger seats are equipped with multi-directional adjustment functions, including front and rear, backrest, high and low and waist support, to ensure passenger comfort. The front seats are also equipped with heating and ventilation functions, as well as power seat memory, while the second row of seats supports backrest adjustment, and the rear seats support proportional reclining, providing flexible space arrangement for passengers and loads. At the same time, the car is also equipped with USB and Type-C multimedia/charging interfaces, as well as the wireless charging function of the front-row mobile phone, to meet the needs of modern drivers for intelligence and convenience.

For Lexus RX New Energy, it is equipped with a 2.5L four-cylinder engine with a maximum power of 136 kW and a considerable torque performance of 228 Nm. This power system, combined with the E-CVT continuously variable transmission, provides the driver with a smooth and efficient power output experience.

In the experience of Autohome owners, Lexus RX New Energy has won praise for its excellent pure electric acceleration performance, and its stylish and atmospheric design is even more eye-catching. The owner also specifically mentioned that the vehicle’s sound insulation effect is excellent, providing drivers with a quiet and comfortable interior environment. To sum up, Lexus RX New Energy has undoubtedly shown great strength in meeting consumers’ pursuit of performance and comfort.

On September 22, the pre-sale officially started. The new car is the world’s first mass-produced variable SUV based on the Changan SDA architecture. It has multiple variability in form, function and software. It integrates the characteristics of the coupe, pickup truck and SUV, and truly realizes the design concept of "multi-purpose in one car". In addition, Qiyuan E07 is also one of the few mass-produced models in the world that uses the central ring network architecture, so it is called "China’s version of Cybertruck".

The pre-sale models include: Extended Range Max Smart Driving Edition, the pre-sale price is 249,900 yuan; Pure Electric Max Smart Driving Edition, the pre-sale price is 269,900 yuan; and Pure Electric Ultra High Performance Edition, the pre-sale price is 319,900 yuan.

In terms of exterior design, the Qiyuan E07 adopts a unique slip-back shape, showing the dynamic style of a four-door coupe. The glass and tailgate glass in the back half of the roof can be fully opened, instantly turning the SUV into a pickup truck. The flexible switching of the body shape greatly expands the use scene of the vehicle.

From the side, the body size of the Qiyuan E07 is 5045mm long, 1996mm wide, 1695mm high, with a wheelbase of 3120mm and a 5-seat layout, positioning it as a medium and large SUV suitable for family use.

In terms of cabin configuration, the Qiyuan E07 performs quite well, using a five-screen linkage design. There is a rotatable central control screen in the front row, and a "Queen’s co-pilot screen" integrated into the co-pilot’s sun visor, so that the driver and co-pilot’s entertainment do not interfere with each other. The rear passengers can use the 2D/naked eye 3D-Pad dual screen to enjoy the entertainment experience anytime and anywhere.

At the same time, the front seats come standard with a zero-gravity design and leg rests, while the front and rear seats are equipped with electric adjustment, heating, ventilation and 12-point massage functions to provide all-round comfort. To enhance the atmosphere, the new car is also equipped with 256-color breathing light, an 18-speaker theater-grade sound system and in-car **.

In terms of intelligent driving, the Qiyuan E07 is also worthy of attention. Equipped with the Changan Intelligent Driving System, the vehicle hardware is equipped with 2 lidar, 30 sensors, and is driven by the NVIDIA Orin-X chip with a computing power of 254Tops. Combining cutting-edge technologies such as "BEV Sense", road large model technology and air suspension adjustment system, the E07 can realize L2 + level intelligent assisted driving, supporting functions such as high-speed NOA, urban automatic commuting assistance and remote parking.

In terms of power, Qiyuan E07 is equipped with an 800V silicon carbide platform as standard, providing both pure electric and range-extending versions, and is equipped with Changan’s self-developed "Golden Bell Jar Battery". This battery system is characterized by its high safety, super long battery life and ultra-fast charging capability. According to the CLTC working condition test, the comprehensive cruising range can reach 651 kilometers, and the fast charging can supplement 365 kilometers of battery life in 15 minutes, which greatly enhances the convenience of daily travel.

Write at the end: Qiyuan E07 combines the control of the coupe, the space and passage of the SUV, the load capacity of the pickup truck, and is not limited by the scrapping and restriction policy of the pickup truck. It adapts to a variety of use scenarios and shows unique advantages. The application of intelligent technology also provides more possibilities for the future driving experience. Sold at 249,900 yuan, Qiyuan E07 has significant multi-functional advantages in the same price new energy SUV.

　　Name: Wu Hui, also known as "Lao Ji"

　　Age: 40 years old, born in 1980

　　Identity: Delivery rider

　　The takeaway rider "Lao Ji" has a lot of fate with Wuhan. He went to university in Wuhan from 1999 to 2003, and left Wuhan after graduation. In July 2019, when his life was at a low point, he returned to Wuhan to work as a takeaway rider. Since the epidemic was tense and the city was locked down, he has shuttled through the streets and alleys of Wuhan every day, delivering food and shopping for healthcare workers, and running errands for citizens to buy all kinds of scarce items. On Weibo, he recorded every corner he went to, attracting the attention of countless netizens. Everyone regarded him as a window to understand the real Wuhan, comforting many people.

　　But Lao Ji told the Modern Express reporter that I gave Wuhan people a sense of security, but in fact they also helped me find the value of life. We helped each other, "Thank you Wuhan for helping me get out of the slump."

　　On the afternoon of February 23, as a delivery rider, Wu Hui attended a press conference held by the State Council Information Office.

　　The following is Lao Ji’s oral statement

　　Wuhan citizens gain a sense of security from me

　　I am an ordinary takeaway rider in Wuhan. During the lockdown, I shuttled through the streets and alleys of Wuhan every day, delivering some necessities to the citizens, so I was concerned and cared for by the whole society.

　　I am from Shiyan, Hubei, and I decided to stay in Wuhan years ago to earn more money. The takeaway platform launched a bonus plan. As long as the food delivery is not interrupted for 7 days, there will be a part of the bonus. Now I have been running for nearly a month without interruption, and the bonus is not small. If the whole run without interruption, it is equivalent to an extra month’s salary.

　　But when Academician Zhong Nanshan announced that the novel coronavirus pneumonia was transmitted from person to person, and Wuhan was locked down, I found that my ordinary occupation began to change. The first change was that after I delivered the takeaway to the citizens, they would say thank you many times, and they would tell me to pay attention to safety and so on.

　　Although everyone would usually say thank you when delivering food, it was all out of politeness and education, but now when I send items, their gratitude is with true feelings. Although I can’t see anyone, the voice on the phone is full of affection.

　　During this period of time, I received the most orders for errand shopping, and there were very few traditional food deliveries, such as buying pork ribs, fruits and vegetables. Everyone needed these to supplement nutrition and enhance their resistance. In addition, I bought the most medicine for medicine, which was antiviral and cold medicine. It was often not available in one area.

　　Delivering meals to healthcare workers, I started to "coward"

　　In addition to taking orders from ordinary citizens, I also deliver meals to healthcare workers and help them run errands and buy things. To be honest, I was "cowardly" at first, and I was a little scared after running for a day, so I didn’t want to work anymore.

　　On the evening of New Year’s Eve, I didn’t take orders. I had been reading online information and saw a video about front-line medical staff eating instant noodles in the New Year’s Eve. When I forwarded it on Weibo, I said, "As a delivery guy in Wuhan, I feel very guilty! I am sorry!"

　　On the first day of the new year, I saw an order sent to Zhongnan Hospital, but no one answered. But whether it is doctors, nurses, or patients, they all need to eat, so I took the order and sent it over. The address on the order said 9 beds on the 16th floor. When I arrived, I found that this floor was the Department of Respiratory Medicine, but I still sent it in, and it wasn’t that scary when I went in.

　　There was also a meal delivery to the Liyuan Community Health Service Center in Hongshan District. It was a large order with a total of four or five hundred yuan. After I delivered it, I handed the meal bag to a healthcare worker. In addition to her own order, there was also a gift from enthusiastic citizens. She was surprised and quickly said "thank you" to me. I still remember the expression on her face at that time, and I was also touched.

　　Because during the epidemic, I often shared the street view of Wuhan on Weibo to tell everyone how Wuhan is now, so it attracted a lot of followers. Everyone came to my Weibo every day, left me a message, cared about me, and cared about the real situation of the city.

　　Why do you follow my Weibo? I am not a star, but an ordinary takeaway rider? Because the takeaway rider is not just a person. If I can work normally, it means that the merchants behind me are doing business, and the platform behind me is also working normally. By following me, it means that we are actually paying attention to the city or not. Because eating, drinking, housing and transportation are the most concerned things for ordinary people. If the problem of eating can be smoothly guaranteed, everyone will gain a sense of security psychologically.

　　Once, when I was running an order in Qingshan, two elderly people saw me and asked me, if we can still order takeout now, we can order takeout when we eat? I replied to her and said, yes, you can order takeout, and you can always order takeout. At that time, I was a little touched. My appearance and my answer may be able to reassure them.

　　I run outside every day, and the people of Wuhan should be able to calm down slowly through our messages. When encountering problems, they can calm down and think of solutions. I think this is the greatest significance of my daily work as a takeaway rider.

　　Being a rider in Wuhan has also helped me find value

　　Many people will ask me, you went to college, why do you still want to be a delivery rider, and my answer is that this job is free and can earn a lot of money.

　　In fact, there are more reasons. I can also tell you that after graduating from college, I went to the south and also did some white-collar jobs. Later, I started my own business, but I failed. I owed a lot of money and was in debt.

　　So some time ago, it was a low point in my life. Later, I felt that I had to make some changes and become a normal person. Therefore, I came to Wuhan to communicate and integrate more with the society here.

　　I came to Wuhan as a takeaway rider, and I am a part-time rider. I am relatively free. I can control whether to accept orders or not, and choose when to accept orders.

　　But because of the epidemic, I helped you run errands to buy supplies and medicines, and solved some big or small life problems for you. Everyone recognized me. For me, this job and the interaction with Wuhan people helped me find value.

　　Other riders will also tell me about their sense of gain and their affairs. A brother said that he bought a lot of food for a family in a community in a row, and every time he bought food, the family was very happy. Thank you very much and want to give him an extra red envelope. The sister who bought food said that you saved my life. I really want to give you a big hug after the epidemic is over. This brother shared it with me proudly. I thought of the hero complex we all had when we were young. At that time, he seemed to be a hero. Under the setting sun, I felt his whole person was shining.

　　There is also Xiaoqing, a teacher whom I often buy things for. She is also very anxious at home and may have psychological problems. I encourage her to go to Weibo to communicate with netizens all over the country. It is this kind of communication, feeling the emotional exchange between people, that will slowly bring you back to a normal psychological state. And this sense of gain and achievement is expanded by geometric multiples through the messages, comments and reposts of Weibo netizens.

　　After my story was reported by the media, especially after the CCTV news investigation was broadcast, my parents also saw it. My brother sent me a photo that day. My parents sat on the sofa and watched my report with their mobile phones in the same posture. My brother said they took it very seriously.

　　This is a scene that touched me very much. The two elderly people saw their once failed sons appear on CCTV to buy in-demand goods for all Wuhan people. I think they should be very proud at that moment. Be proud of me.

　　After watching the video, they gave me a call and instead of telling me not to run out to work, they encouraged me to pay attention to safety outside. When I heard it, my heart felt very warm.

　　Modern Express +/ZAKER Nanjing Special Reporter, Xiong Pingping/Wen, Gu Wei/Photo (some pictures provided by the respondents)

　 Jolin Tsai cried at the new album launch

On the 26th, Jolin Tsai recalled 20 years of debut experience at the launch of the new album, and when he talked about being questioned, Jolin Tsai was once choked up and speechless. "This photo of the album is actually to tell everyone that I have come, and you can too. I think I am very brave." Later, "Jolin Tsai cried" caused a heated discussion and reached the top of the search.

On the morning of the 27th, she posted a response to this matter, "Ms. Cai cried reluctantly yesterday, the future is only more beautiful, better and freer, we all have to be like this, okay? Today, you, remember to say to him in the mirror before going out, you have worked hard."

Fans also cheered for Aidou in the comment area, "We will always be by your side" "Hard work, we will always be with you" "Our hardest hurdle has passed".

　　Guangming Daily reporter Zhang Zheng Guangming Daily correspondent Zhang Ziqi Deng Bailu

　　Xie Wei, director of the Cultural Tourism Bureau of online celebrity, Suizhou City, Hubei Province, who was both "spitted" and happy by netizens because of her hair accessories and slightly fat figure, told reporters with joy: "In the first quarter of this year, the city received a total of 7.526 million tourists, achieving a tourism income of 4.67 billion yuan, exceeding the data of the same period in 2019 and setting a record high."

　　Contrary to the image of the video, he is meticulous at work. Recently, when he spot-checked a problem at a scenic spot, he seriously told the staff of the local cultural tourism system: "If the traffic goes up and the word-of-mouth drops, we will only be bitten by the traffic!"

　　In the past two years, the directors of cultural tourism bureaus in various places have been "very busy": they have to "show their faces" in a high-profile way to promote cultural tourism, and they have to bear the pressure brought by the network — — Some people call it "the director trapped in traffic."

　　In the face of some controversy and traffic, Xie Wei is optimistic, "willing to appear in the camera ‘ Volume ’ The director of the cultural tourism bureau still hopes to do something. " After all, he did not forget to tell reporters to give more publicity to Suizhou.

　　Many readers are curious, why did they become online celebrity? What kind of confusion are you facing? Can you maintain the heat for a long time? To this end, Guangming Daily reporter conducted an in-depth interview with this group.

　　Tourists visit Hongcun Scenic Spot in yi county, Huangshan City, Anhui Province. Photo by Xu Jiadong/Bright Picture

　　Why did they become online celebrity?

　　No matter in appearance or expression, Xie Wei seems to have nothing to do with the standard of "online celebrity". In the video that made him out of the circle, Xie Wei wore Hanfu, which quickly attracted ridicule from netizens. "I knew from the beginning that I was very sloppy, but at that time, I felt that this would not affect the beauty of the Millennium Ginkgo Valley. I didn’t expect netizens to focus on me. " Xie Wei said.

　　Being online celebrity is not Xie Wei’s initial intention. In February 2022, Xie Wei was transferred from Suixian County to Suizhou City, Hubei Province as the director of the Culture and Tourism Bureau. During the epidemic prevention and control period, the local cultural tourism industry suffered heavy losses. Xie Wei took office for a month, which coincided with the peach blossom season in Suizhou. He confidently invited more than 20 people from the media to promote it. Unexpectedly, after the video was sent out, the response was flat and the publicity effect was not satisfactory.

　　Xie Wei called "meat pain" after calculating the account. "An activity, each big V needs hundreds to thousands of dollars in labor costs. If there are such activities every month, the annual budget will be several hundred thousand smaller. Comparing the effect, spending too much money is not a long-term solution. "

　　At that time, Liu Hong, director of the Cultural Tourism Bureau of Ganzi Prefecture, Sichuan Province, had become popular on the Internet with his martial arts costume and became one of the first directors of online celebrity, attracting a lot of attention.

　　This made Xie Wei see new possibilities. "I thought, why not follow the example of Director Liu Hong and try it yourself? It will save more money than inviting stars and big V." Xie Wei said.

　　Whether there is controversy or not, we have to admit that Xie Wei’s "explosion" has indeed saved a lot of money for Suizhou’s image promotion.

　　Tourists visit the drum culture exhibition at the Bell and Drum Tower Museum in Xi ‘an, Shaanxi. Xinhua news agency

　　Xie Wei, who took off the label of "online celebrity", is the most typical image of a civil servant in the public mind: wearing a dark coat with a white shirt, showing a calm temperament in his gestures. Before entering the cultural tourism system, he served as secretary of the township party Committee and participated in flood control and disaster relief work.

　　In his view, high-profile popularity is not contrary to his original intention. What the tourism industry needs is "marketing like a madman". Xie Wei said frankly, "online celebrity officials are just a statement. Actually ‘ Red ’ It’s a flash, and civil servants are our job. I can’t accept myself when everyone is writing ‘ Do not move ’ This will be sorry for the trust of the organization. "

　　Ouyang Min, an associate professor at the School of Journalism and Communication, Wuhan University, believes that the change from "low-key" in grass-roots work to "high-key" in cultural tourism marketing actually reflects the functional transformation of government departments from "managers" to "servers".

　　"For a long time, the image of officials has always been serious. In this upsurge, the directors took the initiative to ‘ Decapitation ’ In front of the camera, the expression of escaping and youthfulness subverts the public’s inherent cognition of civil servants. The interweaving of online celebrity and officials has produced a strong sense of comedy and conflict, which accords with the audience’s ‘ Curious ’ Psychology. " Ouyang Min believes that this is a development opportunity for the local cultural tourism industry.

　　What are the dilemmas in traffic?

　　The directors at the center of the topic found that traffic brought not only economic benefits, but also many controversies and rumors.

　　"I don’t know if you have seen the video circulating on the Internet? In their video, I was turned into a little girl in her twenties, wearing a sling and ogling everywhere. " When talking about this matter, Xie Wei frowned and looked very helpless.

　　In March of this year, some self-media AI-changed Xie Wei’s video and marked it with the words "Xie Director’s modern video footage" in an attempt to share a piece of the traffic tide, which also misled many netizens.

　　After the video was released, negative comments on the Internet flooded into Xie Wei. Someone asked him in the comment area: "Is it necessary to sell ugliness because of ugliness?"

　　Submerged in the voice of public opinion, Xie Wei said frankly that he once felt at a loss. He is afraid that he will be labeled as "grandstanding" and even more worried that the surging bad reviews will affect the image of Suizhou. "Because of this incident, many fans have withdrawn from my fan base, and the video click rate has also been affected." Xie Wei said.

　　In Bainiu Village, Changhua Town, Lin ‘an District, Hangzhou, Zhejiang Province, Luo Xingyue (first from right), an investment operator of the village scenic spot, introduced the natural scenery of Bainiu Village to tourists. Xinhua news agency

　　While Xie Wei is facing confusion, directors in other places have also begun to examine the "double-edged sword" of traffic.

　　In March last year, director of the Cultural and Tourism Bureau of daofu county, Sichuan Province, Jiang Zeduoji quickly "went out of the circle" with a sci-fi propaganda film and fluent English, becoming another well-known director of online celebrity after Liu Hong.

　　Up to now, his videos have almost "zero bad reviews", but he is still worried about his high exposure. "My friend said I was ‘ Seek your own way out ’ Exposed to the spotlight, all the subtle movements will be artificially amplified. If the traffic is too large, there may be gossip. " Denzawa Dorje said frankly.

　　In this regard, Ouyang Min believes that it is not unexpected that the traffic will bite back under the strong secondary creation of short videos, and the directors should be prepared.

　　Chen Bo, a professor at the National Institute of Cultural Development of Wuhan University, pointed out: "Director Xie ‘ Ugly out of the circle ’ It has indeed enhanced the visibility of the city. From the results, this is a relatively successful marketing. But this is not a good medicine for developing tourism. After the track of the director is saturated, what do the directors in other places rely on to get traffic? "

　　Chen Bo believes that in order to avoid the traffic itself, directors should clearly realize that publicity is only a means, not an end. Compared with "packaging is new", the cultural tourism industry should take the route of "content is king" and retain tourists with high-quality cultural tourism experience, otherwise it will be short-lived and will not last long.

　　How to seek "allowance" in "flow"

　　As more and more directors join the "online celebrity" tide, sharp-eyed netizens find "clues", and the short videos of cultural tours gradually appear homogenization phenomenon — — The directors are scrambling to adopt similar practices such as "cross-dressing show" and "showing beautiful scenery", which makes the public feel aesthetic fatigue.

　　"Imitation is the least controversial and the least investment." A director of online celebrity Cultural Tourism Bureau with a large number of fans bluntly said that because there is no professional operation team, creativity is easy to dry up and operation is difficult. In order to keep the account updated, we have to follow suit.

　　Tourists visit Nalati tourist scenic spot in Xinjiang. Xinhua news agency

　　Not long ago, the barbecue in Zibo was "out of the circle", which also provided a new inspiration for Director online celebrity — — You can’t just "roll in" endlessly in the video, but you should pay more attention to the travel experience.

　　Mitsuzawa Dorje once held a special meeting to re-examine Zibo’s out-of-circle password, and finally came to the conclusion that — — A city should have a core of fireworks.

　　"Barbecue seems to be a carrier of the taste of street life, but the affinity and interactivity reflected in this process are the core competitiveness." Yasuzawa Dorje believes that the development of cultural tourism should not only have the "face" of video promotion, but also have the "lizi" of tourism experience.

　　Some directors of cultural tourism said in interviews that the root cause of the fire in Zibo was to identify the uniqueness of the city. We should not simply imitate it, but give full play to local strengths according to local conditions and create a unique and grounded cultural tourism environment.

　　"I have been busy attracting investment recently." Online celebrity’s influence is being "realized". "Recently, four companies came to me by name to talk about investment and investment in homestay projects and amusement facilities."

　　In Dafang County, Guizhou Province, Wu Jiaojiao, deputy director of the online celebrity Municipal Bureau of Culture and Broadcasting, experienced the network dividend — — Online data is converted into offline income. A few years ago, they encountered the problem of "pain point". Some fans bluntly told her that the tourism format of young consumer groups was still in a blank, and there was "something to watch" but not "play" for young people. How to solve it once became a difficult problem.

　　This year, the local reference big data "suits the right medicine": a variety of new tourism formats have been launched — — Yi people’s immersive script tour, dressing tour, terrace light show, theme performance in the 1980 s and other ingenious activities. "On May 1 this year, the number of young tourists who come generously has also increased. The daily average number of marchers is as high as tens of thousands. Among them, among the leisure tourism consumer groups, young users and parent-child groups after the 90 s accounted for nearly 90%. " Wu Hao said.

　　Wu Jiaojiao (first from right), deputy director of the Bureau of Culture and Broadcasting in Dafang County, Guizhou Province, is at work. Bright picture

　　Recently, many directors of online celebrity Cultural Tourism Bureau have been thinking — — How to realize the transformation from "online celebrity" to "long red" and from "flow" to "reserve"?

　　Combining with relevant research, Ouyang Min gave suggestions to the directors: "As a tourist destination known for its natural scenery, it is suggested to build a selling point to relieve urban pressure, embrace nature, purify the soul and strengthen emotional experience. Tourist destinations with profound cultural heritage can focus on the development of folk resources, such as traditional crafts, folklore, historical allusions, etc., and explore deeper cultural connotations. "

　　A director of the online celebrity Cultural Tourism Bureau said that in the face of the cultural tourism fever in various places, it is also necessary to be wary of rushing into the project.

　　In this regard, Chen Bo, an expert who has been paying attention to cultural studies for a long time, reminded that the local cultural tourism departments should also do a good job in evaluating the online traffic conversion ability on the premise of clearly publicizing and positioning. "After all, online traffic cannot be directly realized. The cultural tourism department should measure the return on investment of the offline tourism industry and adjust the cultural tourism development strategy in real time according to the evaluation results." Chen Bo said.

　　The summer movie, which is assembled with the newly-born "career queen" Chrissie Chau and "otaku goddess" Fu Ying, will be released on July 29th, and a trailer will be released a few days ago. The beach volleyball elements in it make people shine, and several beautiful women in the play show off their bodies and play ball in a good way, which makes the summer movie shout cool.

Beach volleyball is hot

　　As the first beach volleyball movie in China, The Heat Wave Ball Love War is definitely a unique scenery on the screen this summer. The theme of "Beach Volleyball" is selected ingeniously, and two "otaku goddesses" such as Chrissie Chau and Fu Ying join hands to show their deep sisterhood. In order to protect their home beach, Beilang Bay, Qi Xin joined forces to fight against the beauty rival with beach volleyball, wearing a bikini for the first time, setting off a wave of youthful heat waves, which greatly quenched people’s thirst this summer.

　　In this trailer, Chrissie Chau, Fu Ying, Jessica.C, these beautiful women, made great efforts to win the beach volleyball competition, and with the participation of Lin Xue, Luo Mang, Yang Panpan, Yu Anan and other gold medals, The Hot Wave Ball Love War, which combines comedy, youth, love, sports, kung fu and other elements, is definitely the first choice for watching movies in summer.

Chrissie Chau Fu Ying turned into a "volleyball woman"

　　In "Hot Wave Ball Love War", Chrissie Chau and Fu Ying formed a "Chinese Kung Fu Sisters Group" to compete against the "Western-style Specially-trained Beauty Group" in the beach volleyball match, and their results will determine the fate of Beilang Bay beach! In order to make "Kung Fu Volleyball" hit the sky and shake the Wulin, several beautiful girls, such as Chrissie Chau and Fu Ying, were sent to the "special training concentration camp" before filming, and they were intensively trained in the skills of killing with one blow!

　　After the strict training of volleyball coach and Kung Fu workshop, several beautiful women have experienced a lot of training. It is not difficult to see in the preview that several beautiful women such as Chrissie Chau and Fu Ying have been trained, and they are also decent and full of posture. They all have a "volleyball woman" style in every move, and they even make their debut in bikinis. Such a special all-round beauty is really unattractive and difficult.

A few days ago, McKinsey and BOF jointly released the report "The State of Fashion 2024", which deeply discussed the current situation and future trend of the global fashion industry. The report covers consumer behavior, brand strategy, digital transformation and sustainable development. Let’s take stock of the potential challenges and opportunities that the fashion industry will face in 2024 through the interpretation of the report.

In 2024, fashion companies will face economic headwinds, technological changes and changing competition patterns. However, changes in consumers’ focus will continue to bring opportunities.

—— Introduction to the report

According to the report of The State of Fashion 2024,In the coming year, challenges such as weak economic growth, persistent inflation and weak consumer confidence may make industry leaders feel a lot of uncertainty. In this context, it will be a new challenge for enterprises to discover the value depression and release the new motivation of performance.

We can see:It is predicted that the growth of all regions will slow down but tend to be normal in 2024, among which the growth of non-luxury goods and luxury goods market in China will be higher than that in the United States and Europe in the same period.

McKinsey also predicted that:In 2024, the retail sales of the global fashion industry will achieve a year-on-year growth of 2%-4% (there will be slight differences between different countries and regions). The luxury goods market will once again create the largest share of economic profits. It is estimated that the growth rate of global retail sales of luxury goods will slow down from 5%-7% in 2023 to 3%-5% in 2024, because consumers will curb consumption after experiencing the shopping boom after the pandemic.

10

Trend Prospect of Fashion Industry in 2024

# Global economy #

01 fragmented future

"In 2024, the global economic outlook may continue to be turbulent, and consumer spending may decrease in the coming year," the report wrote.Challenges from finance, geopolitics and other aspects will affect the confidence of global consumers, which requires suppliers, brands and retailers to strengthen emergency response measures.

The economic outlook report released by the Organization for Economic Cooperation and Development (OECD) on November 29th also shows that:The global GDP growth rate will slow down from 2.9% in 2023 to 2.7% in 2024, and it is estimated that the GDP growth will improve slightly in 2025, reaching 3%.It is predicted that from 2024 to 2025, Asia will continue to contribute most of the global economic growth as it did in 2023.

It is worth mentioning that "Emerging Asia", as a promising market, will provide potential growth points.

The urgency of climate

In the past year, the frequency and intensity of extreme weather have proved that the climate crisis is continuing to intensify. These crises also make the fashion industry more fragile. According to the report, by 2030, extreme weather events may endanger the clothing export business worth $65 billion and make nearly 1 million jobs disappear in the four most important economies of the global fashion industry.

According to a report by Fashion Without Borders, 2024 may be the first year when the global average surface temperature is 1.5°C higher than that in the pre-industrial era. This is the first time that the British National Weather Service has predicted that the temperature may temporarily exceed 1.5°C within one year.As the climate crisis worsens, we in the fashion industry can’t delay any longer. We need to build resilience in the fashion supply chain and help reduce emissions.

# Consumer transfer #

03 vacation mode

Consumers are preparing for the largest tourism year since the outbreak of the pandemic. It is estimated that the number of global tourists will exceed the pre-pandemic level for the first time in 2024, reaching 110% of the 2019 level.

For travelers, shopping is still their "top priority". The data shows that 80% of consumers surveyed from the United States, Britain and China said they would buy fashion products when traveling in 2024, and 28% of them plan to spend more than the previous year; More than half of the respondents said they were looking for destinations they had never been to, including second-tier cities.Faced with such demand and changes in market trends, brands and retailers should consider updating their distribution and category strategies to meet the needs of travelers anytime and anywhere.

The new face of influence

The report also mentioned that compared with previous years, 68% of consumers began to be troubled by a large number of sponsored content on social media, and 65% of consumers reduced their dependence on fashion influencers.Consumers are more looking forward to the demand for authenticity, entertainment and approachable personality. The creators of "New Wave" were also born.-they advocate less exquisite aesthetics, grotesque, humor, and fragility.

In order to capture and retain the attention of online consumers in 2024, fashion marketers may break the tried-and-true routine and explore new ways to cooperate with creators.

05 outdoor sports re-innovation

Consumers’ pursuit of healthy lifestyle and "Gorpcore style" has promoted the development of technical outdoor clothing, and this trend may be further accelerated.More and more outdoor brands may launch lifestyle series, and lifestyle brands will integrate technical elements into the series, further blurring the boundary between functionality and fashion.

In recent years, outdoor clothing and shoes have been repositioned as daily items, which means thatThe brand will establish a closer relationship between style and practicality.. With the cooling of the "Gorpcore" trend,Brands may begin to tend to be low-key, "quiet outdoor" fashion.. The report also predicts that in 2024,Competition at different price points and categories may be intensified.Some outdoor brands will tilt their clothes to the high end, while others will adjust their footwear products.

# Fashion System #

06 new generation artificial intelligence

After the emergence of generative artificial intelligence in 2023, there have been some use cases in creative industries including fashion. In 2023, the equity financing of start-ups focusing on generative artificial intelligence surged, reaching $14.1 billion in the first half of this year alone.To seize the value of this revolutionary technology in 2024, the fashion industry needs to go beyond automation and explore its potential to enhance the work of human creative personnel.At present, the EU has reached a preliminary agreement on the artificial intelligence bill, which has reached three points of consensus, including clarifying the obligations of AI systems classified as high-risk, and proposing that citizens should have the right to lodge complaints and have the right to obtain meaningful explanations; The general AI system and model must be transparent, and the biometric identification system should be used in public places for law enforcement purposes, thus achieving exceptions and safeguards for law enforcement exemption.

As mentioned in the report, as many as a quarter of the potential value of generative artificial intelligence in fashion may be driven by use cases in design and product development. 73% of fashion executives have said that in 2024, generative artificial intelligence will become a priority for their enterprises, and 28% of enterprises have tried to use it in the creative process of design and product development.

07 fast fashion power game

In the coming year, the competition of fast fashion may be more intense. Challengers, led by Shein, a B2C fast fashion e-commerce platform, and Temu, a cross-border platform owned by Pinduoduo, are changing their strategies around price, customer experience and speed.

In the past 12 months, 40% American consumers and 26% British consumers have shopped in Shein or Temu. The success of these companies benefits from the innovation of operating models, including flexible design of supply chain from manufacturers to consumers and data-driven product design. These innovations make fashion faster and cheaper than before.

In 2024, this generation of fast fashion may face some challenges as the standards of regulators and consumers on topics such as sustainable development and trade practice are constantly changing.The success of disruptors and incumbents will depend on whether they can adapt to the changing consumer preferences and control the laws and regulations that may affect the industry.

08 Pay attention to the brand

The pattern facing the fashion industry is changing, and performance marketing is no longer the main focus.Brand marketing may become the focus of fashion again in the coming year. The emotional connection between consumers and brands is also likely to become the key for fashion marketers to adjust their strategies and emphasize long-term brand building strategies.According to the survey, 71% of fashion executives plan to invest more money in brand marketing in 2024 than before, and 46% plan to invest more money in effect marketing.

In view of the increasing cost of effect marketing and the restrictions on customer orientation by data privacy laws, fashion marketers need to find new ways to attract shoppers.In the future, brands may improve the way of establishing emotional connection with consumers through marketing, and may cooperate in fashion industry and adjacent fields to create fascinating brand stories.

09 sustainability rules

The era of self-restraint and sustainable development of fashion industry will end on a global scale. New rules from various jurisdictions may have a wide impact on consumers and the fashion industry. Brands and manufacturers need to reform their business models to adapt to future changes.

The report also mentioned that at the end of 2023, there were as many as 16 pieces of legislation related to fashion and textiles under discussion in the EU alone, and the first batch will take effect in 2024. Relevant laws and regulations will cover the whole fashion value chain from product design to marketing, which will have an impact on consumers and enterprises around the world.

10 whip effect

The change of consumer demand leads to the "Bullwhip effect", which brings pressure to fashion suppliers.The "bullwhip effect" refers to the phenomenon that when the demand information in the middle and lower reaches of the supply chain is transmitted to the upstream, retailers, distributors and wholesalers are overweight layer by layer because the information cannot be effectively shared, and the demand is getting higher and higher upstream, just like waving a bullwhip, which eventually leads to a great difference between the demand data obtained by the most original supplier and the demand information of customers in the actual consumer market.

In the fashion industry, the impact of demand fluctuation on upstream suppliers is particularly serious. According to the report data, the production capacity of factories that were produced at full capacity in 2021 has dropped by 30%-40% by 2023. According to 73% of chief procurement officers, this volatility will become one of the primary challenges affecting supplier relations in the next five years.If the supply wants to keep up with the expected new demand, brands and retailers should consider paying attention to transparency and strengthening strategic partnership.

*

The report of The State of Fashion 2024 writes:Looking forward to 2024, fashion leaders are expected to encounter more unfavorable factors and feel uncertain about the prospects for the coming year.. In the survey conducted in early September, 26% of the respondents expected the market situation to improve in 2024, 37% expected the situation to remain unchanged, and 38% expected the situation to deteriorate. This is the biggest difference in the BoF-McKinsey survey since 2017.

It is not difficult to predict that the next year will still be a year of crisis and opportunity. Although it is full of changes, there is still a breakthrough prospect.Facing the innovation of science and technology and the development of artificial intelligence, enterprises can seize opportunities by making full use of technology; Faced with the increasing demand of consumers for authenticity and affinity of content, marketers can consider taking advantage of the new wave of creation to create a new brand narrative; In the year when people rekindle their enthusiasm for travel, enterprises can further enhance the way of interacting with consumers and create a brand experience that breaks through the tradition …

All in all, 2024 is a challenging year. We are full of confidence, but we are not blindly optimistic. We also expect industry practitioners to ride the wind and waves, rebuild their confidence in the process of recovery, lay a solid foundation and accumulate wealth.

For more details, please pay attention to WeChat WeChat official account: Fashion Without Borders.

Shen Xingxin signed up for a one-year solar system tour in "Space Travel Agency". During this one-year solar system tour, Shen Xingxin traveled all over the major planets in the solar system except the sun. exceptOutside the eight planets of the solar system,linkeight planetsSome large satellites, such as Titan to Titan, have been there.

After returning to the earth, Shen Xingxin can go home after a week of restorative training and systemic sterilization and disinfection according to regulations.

He went out of the space travel agency to take a flying taxi home. As a result, the "body phone" (the future "body phone" is a much more advanced communication device than a mobile phone, which is installed on the human body and relies on human body temperature for energy) called for a long time without response. He was very surprised, and called for a "taxi" on the ground, but no one responded. He suddenly became angry. What does this taxi company want to do? (In the future, flying taxis and local taxis will be unmanned and self-driving) Why can’t I get a taxi?

Shen Xingxin suddenly became angry and asked the "body machine" that had been connected to the network: What is going on on earth? Why is the service quality of taxi companies so poor now?

"Body Machine" replied: Compared with a year ago, there are many new fashions. You must follow the modern fashion, or you won’t get a taxi.

Shen Xingxin: How can there be so many rules? What should I do? Can I get a taxi?

The "body machine" replied: You have to call! Dear robot driver, I want to go back to "Zan Phosphorus Community". Because now unmanned taxis should also respect the "human rights of machines", these robots cannot be regarded as steel products that are not respected.

ShenXingXin listened to, a frown, but still can only do so. Sure enough, in a short time, one flew soon. But the plane arrived, but the door didn’t open. Shenxing is questioning. At this time, the "body machine" reminds: It is popular to make faces now. Only when you make a face, the door will open to let people in.

ShenHang new some anger, but still can only make a face, the door to answer and open. I didn’t expect that there are these broken rules on the earth now.

The angry Shen Xingxin sat on the flying chair, and the "body machine" reminded him: Master, you have to take off your shoes and bite your feet when you are halfway, otherwise the flying will put you down halfway, and then all the "taxis" will be notified to refuse to take you.

Shen Xingxin said angrily, Are you mistaken? How can there be such a shocking rule? I don’t believe it, okay? As a result, it didn’t take long for the "flying" robot driver to remind him: Please take off your shoes and bite your feet according to the current rules, otherwise I can only put you down. If you sabotage the plan, all the taxis will refuse to take you.

Shen xingxin suddenly flew into a rage: this rule is illegal.

The robot driver laughed and said, You are so ignorant. This is a popular rule now, and you don’t even understand it.

The angry Shen Xingxin couldn’t help kicking the robot driver with his feet, but he didn’t get out of the car and grabbed what he could catch and smashed it. It’s the right way to apply for the new project, because robots can’t do harm to human beings.

However, the application of flesh and blood has limited damage to the robot driver who has been connected with the flying steel structure, so he is tired enough, but the robot driver is not damaged.

At this time, the flight stopped, and the robot driver reported: the destination has arrived, and the fee has been deducted. Please get off.

When Shen Xingxin saw it, he did arrive at home, so he went to open the door manually, but he didn’t budge. He said angrily, Open the door quickly.

Robot driver: You haven’t taken off your shoes yet, so I can’t let you go.

Shen Xingxin: Go to hell, you stupid iron block. Fuck your fashion. I’m going out.

With this, Shen Xing’s new command "body machine" said: Call the home robot for me and rescue me. Then Shen Xingxin smashed the flying glass and kicked the flying door. Unfortunately, this "flying" is too strong and has no damage. But after a while, reinforcements arrived, and a life-size family robot quickly ran out and caught the "flying" who wanted to escape, and the "flying" suddenly could not move.

Robot driver: In view of the customer’s serious fashion resistance, we can’t care about it. Now we specially pardon his request.

Then the "flying" door opened, and Shen Xing, who left the "flying", was so angry that he kicked the "flying" hard that he let the home robot go.

After the home robot finished its task, it went back.

Shen Xingxin decided to eat in a nearby restaurant before going back, because the nearby "Taste of the Universe" restaurant has all kinds of dishes cultivated in the universe, which tastes very strange and he loves them very much.

In the future, roads will be mobile, as smooth and fast as elevators, so the "Taste of the Universe" restaurant will arrive soon. He walked into the restaurant as he did a year ago and said, as usual, give me a moon set meal.

Who knows that before his voice fell, a big bucket of ice water poured down from his head, making him wet all over, and then his whole body suddenly burst into fire. Because the fire was so fierce, he fainted without reacting.

When he woke up, he found himself lying in a hospital bed, sprayed with a lot of drugs, and there was a moon meal beside the hospital bed. I saw the waiter of "Taste of the Universe" shouting: Welcome to enjoy the moon set meal, and then left.

What’s going on here? ShenHang new ask "machine" way:

Because of this kind of thing, he can only ask about the "body machine" that is connected to the internet at any time and knows everything now.

"Body Machine" replied: It’s popular to go to restaurants on earth now, and you can still accept it, because it is now stipulated that if the dishes on the table are not finished, the waiter will catch them and wipe his face with all the dishes.

Hearing this, Shen Xingxin was angry again, and then sighed, because he lamented what happened to these people. Why are these broken rules popular? Are these people’s brains burnt out? Will accept such ridiculous regulations, but at present, Shen Xingxin can only swallow the moon package.

Fortunately, Shenxingxin has always been frugal and ordered what he could eat, so he ate it all.

As for the injury, it will be cured soon because of the development of science and technology in the future. I didn’t expect to risk my life for a meal. I can still eat it in my own home in the future. Anyway, there are plenty of fast-growing vegetables, compressed food, bio-artificial meat, and home robots with superb cooking skills. Really can’t! Those at home can also take a nutritious pill that can fill a day.

Shen Xingxin went home full, but this time his heart was clouded. It is estimated that he will not go to the restaurant for a long time.

On the way home, Shen Hangxin, who was full of anger, just wanted to go home and have a good rest. I saw a group of young people on the road wearing strange clothes made of wire, and there were spoons, spoons, chopsticks and the like hanging on the wire clothes. These people laughed at Shen Xingxin: Look at this ignorant man, wearing such old-fashioned clothes. It’s really funny.

In the past, Shen Xingxin would have been angry. But because he is used to it, he didn’t get angry this time, so he just sighed.

He finally came home and lay on the sofa, closed his eyes and prepared to have a rest. As a result, someone called, and he connected the phone, only to see a virtual person appear in front of him (this virtual person is the virtual image of the person who called himself). He introduced: My name is Zhenhesheng, and I am the agent of the most fashionable painter Bu Zhengyi in the world. Now I would like to introduce you to the latest paintings of Bu Zhengyi. With that, Zhenhesheng showed a so-called painting by the painter Bu Zhengyi, but Shen Xingxin almost didn’t laugh when he saw this so-called fashion painting, because it was the level of a few years old children. So he hung up the phone at once, because he didn’t want to waste time on it.

He lay on the sofa, closed his eyes again and prepared to have a rest. As a result, the doorbell rang and a friend came to visit.

The home robot opened the door, only to see his friends also wearing strange clothes. Shen Xingxin was about to say why they are so confused with fashion. As a result, they exclaimed first: Xing Xin, why don’t you have a painting at home? Why does alien travel make brain travel stupid for a year? This will be looked down upon by people and become a terrapin with no taste.

Shen xingxin said angrily, don’t mention any fashion in my house, I don’t need it.

These people discussed with each other and said: no need and need, this is popular now. But let’s do the fashionable thing of being a guest first, and we can’t lose our manners.

ShenXingXin listened to their words, puzzling. I don’t know what fashion etiquette is popular now. But soon he knew. Because these people took out black paint and sprayed it on themselves, they were covered with sticky black paint without waiting for Shenxing’s new reaction.

That’s not all. I saw myself arrested by several people and thrown out from upstairs, scaring the daylights out of Shenxingxin. Is it necessary to risk your life by receiving visitors at home?

Fortunately, the family robot reacted very quickly and flew out to receive itself before it almost landed.

Once back, these friends are praising the quick response of home robots, which is really exciting. Shen Xingxin roared angrily to these friends: You fashionable pigs, get out of here and never come to my house again.

After driving these people out, Shen Xingxin quickly sold all the property on the earth, and he signed up again to go to the outer space planet.

This time he is going to emigrate to another planet and never return to earth.

He hopes that people living in other planets will not have these stupid fashions, because blindly following the fashion is terrible.

Yixian e-commerce has held the pause button pressed by the economy.

On the evening of November 22nd, Yixian E-commerce disclosed its performance report for the third quarter of 2022: The announcement showed that Yixian E-commerce achieved revenue of 858 million yuan in the third quarter.

Yixian e-commerce can almost be regarded as "one of the most incredible Internet companies in China".

The first is incredible. In the fast and unbreakable Internet competition in China, Yixian E-commerce completed its revenue from 0 to 3 billion yuan in only three years, which is the fastest brand in the history of China cosmetics industry.

The second incredible thing is that in the beauty field dominated by international giants, many brands, such as Perfect Diary and Little Odin, owned by Yixian E-commerce, have created explosions that are representative of the industry.

In the past, the outside world paid more attention to the growth rate of Yixian e-commerce, but ignored its efforts in product strength and strategy.

What is the growth way of Yixian e-commerce to hold the cycle?

Nowadays, in the beauty marathon, who has the endurance and determination to run the whole course?

Overall, the enhancement of hematopoietic capacity and the improvement of development resilience are the core keywords of this financial report.

At the beginning of this year, Huang Jinfeng, the founder of Yixian E-commerce, said frankly at the company’s internal meeting: "2022 is a very critical’ year of transformation’ for Yixian E-commerce, and we need to focus on hematopoiesis and transformation."

Under the impact of the epidemic, brands are facing great challenges, consumer habits on the demand side and public consumption awareness will also be reshaped, and demands for product quality will rise.

Yixian e-commerce has developed "muscles" in overcoming these challenges.

As can be seen from the financial report,In the third quarter of 2022, the focus of Yixian e-commerce is no longer the opponent, but how to strengthen its own advantages and achieve "reducing blood fat and increasing muscle".

What are the highlights of this financial report? Let’s draw a key point together.

1. Play combination boxing more decisively.

In the past, Yixian e-commerce was always equated with the perfect diary, but in fact Yixian e-commerce not only has a perfect diary. The data in this financial report is very telling:

The skin care business maintained a strong growth momentum, with revenue of 269 million yuan in the third quarter, a year-on-year increase of 33%, accounting for 31.4% of the total revenue; Among them, three mid-to-high-end skin care brands, including DR.WU Daerfu, EVE LOM and Galénic, saw their revenues increase by 69% year on year.

You know, high-end skin care and mass skin care are one of the hot tracks in the beauty market in the past two years.It is also a key step for Yixian e-commerce to "play high-end".

Looking back, Yixian E-commerce has successively acquired high-end skin care brands Kelanli Galénic and Eve Lom in high profile, and won the business right of efficacy skin care brand DR.WU in Chinese mainland, which is already being laid out.

Holding a high-end brand in one hand and the ability to create explosive products in the other, Yixian e-commerce did not live up to expectations.

Galenic, a high-end skin care brand, cut into the anti-aging track with the new platinum "Xuezao" essence, and the double eleven ranked in the top five of Tmall’s import essence hot sale list. The single product "Anti-oxygen No.1" VC essence double eleven achieved a sales increase of 580%, ranking the new brand Top1 of Tmall.

EVE LOM, a luxury skin care brand, is committed to continuously consolidating the mind of the SPA brand. Together with Harold Tea Room, it launched afternoon tea with the theme of "Secret Manor".

In terms of products, create a new 3R constant gold essence and cut into the core anti-aging track. This year’s double eleven ace single classic cleansing cream won the first place in Tmall’s high-end makeup remover. The brand as a whole has achieved steady growth in China and overseas markets.

This means that Yixian e-commerce has mastered a set of mature and reusable growth methodology. After starting with cosmetics products, Yixian e-commerce’s "second growth curve" has taken shape.

2. More decisive market play.
Once again, you can find an interesting thing by breaking and disassembling this financial report:

In the third quarter of 2022, the total operating expenses decreased by 33.1%, from 1.28 billion yuan in the same period of last year to 857 million yuan; Sales and marketing expenses were 564.8 million yuan, compared with 911.3 million yuan in the same period of last year, which was also shrinking.

This represents that at the critical moment of strategic transformation,Yixian e-commerce has a more decisive market play, and strives to make every penny spend on the cutting edge.

For example, during the Double Eleven period, the sales of Pink Bear Pico Bear X Sanliou co-branded products exceeded 20 million, ranking top 1 in Tmall’s lip glaze sales list; The sales volume of explosive silkworm pens in Odin, Jr. exceeded 10 million, and it became the list of explosive products of eyeliner of silkworm pens in Tik Tok and the category TOP1 of silkworm pens in JD.COM.

The data shows that during the reporting period, many of its brands have made outstanding achievements on the Tik Tok platform, and the live broadcast business in Tik Tok has also become a new growth engine of Yixian e-commerce.

In the third quarter, Perfect Diary Tik Tok channel achieved a year-on-year growth rate of ninety-seven percent, and the ranking of makeup shops rose from the third to the second.

In terms of brands, the new Odin Sleeping Silkworm Pen exploded in July, selling 30w+ pieces, and it ranked No.1； on the list of explosive products of eyeliner in Tik Tok. The total exposure of Pink Bear vibrato short video content exceeded 100 million in August, and the sales volume of the new product "Breathing Lip Glaze" ranked TOP1 within 30 days.

By incubating and absorbing new brands, Yixian has formed eight brand matrices of the Group.

More precisely, a multi-brand and group-based beauty company in transition is getting better and better, aiming to grow into a beauty group that understands needs, can innovate and has high quality.

Affected by multiple factors, the current offline retail and online ecology of beauty cosmetics have changed dramatically, and the overall GMV growth rate on the line has slowed down, and offline has been subjected to many tests of declining passenger flow.

The epidemic is a test for all enterprises. Is it just "surviving"?

Absolutely not.

The test is whether an enterprise has its own "immune" system and can return to a healthy state; What is more testing is the attitude towards the future.

In the context of the cold industry, Yixian e-commerce can adjust quickly, thanks to a key word: "hard power".

In research and development, Yixian e-commerce dares to save money, is willing to save money, and will also save money.

In the first three quarters of 2022, Yixian e-commerce invested more than 100 million yuan in R&D, and R&D expenses accounted for 3.83%. This investment ratio belongs to the head level in domestic beauty listed companies.

Look at last year, the annual R&D investment of Yixian e-commerce increased by 113.6% year-on-year, exceeding 142 million yuan.Even if it is taken out, it is not inferior to the global industry R&D investment.

The original open innovation system of Yixian, Open Lab, is different from the traditional closed R&D model, with Yixian e-commerce as the leading core, including the world’s top partners such as raw materials, R&D and production.

Take the small category of eye shadow as an example. At present, Yixian Open Lab has more than 500 exclusive raw materials, from matte to pearlescent, covering almost all the textures of eye shadow products.

In the traditional mode, brands will cooperate with some upstream suppliers through their own factories or OEMs, but the difference of Open Lab is that it can integrate brand research and development, and cooperate with each other from raw materials, formulas, production processes to quality inspection to jointly break through technical difficulties.

This is not a simple "template", but a real innovation.

Yixian e-commerce has established in-depth cooperation with many well-known institutions at home and abroad, such as Institute of Chemistry, Chinese Academy of Sciences, National Nano-drug Engineering Technology Research Center of Huazhong University of Science and Technology, Morin Technology Group, 3D Skin Research Institute of Medical College of Lyon University, France, and Naolys, a training institution in plant stem cell, France.

The new Perfect Diary Concealer also uses SmartLOCK? technology.

As of March 2022,Yixian e-commerce has 121 patents worldwide, including 39 invention patents, which is strength and confidence.

It can be seen from these that Yixian E-commerce has continuously deepened its research and development strength from single brand to multi-brand, from makeup to multi-category development, and aims to grow into a beauty enterprise with global career.

Conclusion:

The outbreak of the consumer side is also forcing the evolution of the production-side enterprises.

In the field of domestic beauty, many people are gearing up, and they don’t lose one move in technology, supply chain, talent, traffic and operational experience.

However, in the face-to-face training of young people, Yixian e-commerce has obviously formed its own unique product strength and values, and is very good at continuously iterating and updating products according to user feedback.

Might as well give domestic beauty a little time.

The future of China’s beauty brand has just begun.

Author | Zhang Yiqi