The summer movie, which is assembled with the newly-born "career queen" Chrissie Chau and "otaku goddess" Fu Ying, will be released on July 29th, and a trailer will be released a few days ago. The beach volleyball elements in it make people shine, and several beautiful women in the play show off their bodies and play ball in a good way, which makes the summer movie shout cool.

Beach volleyball is hot

　　As the first beach volleyball movie in China, The Heat Wave Ball Love War is definitely a unique scenery on the screen this summer. The theme of "Beach Volleyball" is selected ingeniously, and two "otaku goddesses" such as Chrissie Chau and Fu Ying join hands to show their deep sisterhood. In order to protect their home beach, Beilang Bay, Qi Xin joined forces to fight against the beauty rival with beach volleyball, wearing a bikini for the first time, setting off a wave of youthful heat waves, which greatly quenched people’s thirst this summer.

　　In this trailer, Chrissie Chau, Fu Ying, Jessica.C, these beautiful women, made great efforts to win the beach volleyball competition, and with the participation of Lin Xue, Luo Mang, Yang Panpan, Yu Anan and other gold medals, The Hot Wave Ball Love War, which combines comedy, youth, love, sports, kung fu and other elements, is definitely the first choice for watching movies in summer.

Chrissie Chau Fu Ying turned into a "volleyball woman"

　　In "Hot Wave Ball Love War", Chrissie Chau and Fu Ying formed a "Chinese Kung Fu Sisters Group" to compete against the "Western-style Specially-trained Beauty Group" in the beach volleyball match, and their results will determine the fate of Beilang Bay beach! In order to make "Kung Fu Volleyball" hit the sky and shake the Wulin, several beautiful girls, such as Chrissie Chau and Fu Ying, were sent to the "special training concentration camp" before filming, and they were intensively trained in the skills of killing with one blow!

　　After the strict training of volleyball coach and Kung Fu workshop, several beautiful women have experienced a lot of training. It is not difficult to see in the preview that several beautiful women such as Chrissie Chau and Fu Ying have been trained, and they are also decent and full of posture. They all have a "volleyball woman" style in every move, and they even make their debut in bikinis. Such a special all-round beauty is really unattractive and difficult.

A few days ago, McKinsey and BOF jointly released the report "The State of Fashion 2024", which deeply discussed the current situation and future trend of the global fashion industry. The report covers consumer behavior, brand strategy, digital transformation and sustainable development. Let’s take stock of the potential challenges and opportunities that the fashion industry will face in 2024 through the interpretation of the report.

In 2024, fashion companies will face economic headwinds, technological changes and changing competition patterns. However, changes in consumers’ focus will continue to bring opportunities.

—— Introduction to the report

According to the report of The State of Fashion 2024,In the coming year, challenges such as weak economic growth, persistent inflation and weak consumer confidence may make industry leaders feel a lot of uncertainty. In this context, it will be a new challenge for enterprises to discover the value depression and release the new motivation of performance.

We can see:It is predicted that the growth of all regions will slow down but tend to be normal in 2024, among which the growth of non-luxury goods and luxury goods market in China will be higher than that in the United States and Europe in the same period.

McKinsey also predicted that:In 2024, the retail sales of the global fashion industry will achieve a year-on-year growth of 2%-4% (there will be slight differences between different countries and regions). The luxury goods market will once again create the largest share of economic profits. It is estimated that the growth rate of global retail sales of luxury goods will slow down from 5%-7% in 2023 to 3%-5% in 2024, because consumers will curb consumption after experiencing the shopping boom after the pandemic.

10

Trend Prospect of Fashion Industry in 2024

# Global economy #

01 fragmented future

"In 2024, the global economic outlook may continue to be turbulent, and consumer spending may decrease in the coming year," the report wrote.Challenges from finance, geopolitics and other aspects will affect the confidence of global consumers, which requires suppliers, brands and retailers to strengthen emergency response measures.

The economic outlook report released by the Organization for Economic Cooperation and Development (OECD) on November 29th also shows that:The global GDP growth rate will slow down from 2.9% in 2023 to 2.7% in 2024, and it is estimated that the GDP growth will improve slightly in 2025, reaching 3%.It is predicted that from 2024 to 2025, Asia will continue to contribute most of the global economic growth as it did in 2023.

It is worth mentioning that "Emerging Asia", as a promising market, will provide potential growth points.

The urgency of climate

In the past year, the frequency and intensity of extreme weather have proved that the climate crisis is continuing to intensify. These crises also make the fashion industry more fragile. According to the report, by 2030, extreme weather events may endanger the clothing export business worth $65 billion and make nearly 1 million jobs disappear in the four most important economies of the global fashion industry.

According to a report by Fashion Without Borders, 2024 may be the first year when the global average surface temperature is 1.5°C higher than that in the pre-industrial era. This is the first time that the British National Weather Service has predicted that the temperature may temporarily exceed 1.5°C within one year.As the climate crisis worsens, we in the fashion industry can’t delay any longer. We need to build resilience in the fashion supply chain and help reduce emissions.

# Consumer transfer #

03 vacation mode

Consumers are preparing for the largest tourism year since the outbreak of the pandemic. It is estimated that the number of global tourists will exceed the pre-pandemic level for the first time in 2024, reaching 110% of the 2019 level.

For travelers, shopping is still their "top priority". The data shows that 80% of consumers surveyed from the United States, Britain and China said they would buy fashion products when traveling in 2024, and 28% of them plan to spend more than the previous year; More than half of the respondents said they were looking for destinations they had never been to, including second-tier cities.Faced with such demand and changes in market trends, brands and retailers should consider updating their distribution and category strategies to meet the needs of travelers anytime and anywhere.

The new face of influence

The report also mentioned that compared with previous years, 68% of consumers began to be troubled by a large number of sponsored content on social media, and 65% of consumers reduced their dependence on fashion influencers.Consumers are more looking forward to the demand for authenticity, entertainment and approachable personality. The creators of "New Wave" were also born.-they advocate less exquisite aesthetics, grotesque, humor, and fragility.

In order to capture and retain the attention of online consumers in 2024, fashion marketers may break the tried-and-true routine and explore new ways to cooperate with creators.

05 outdoor sports re-innovation

Consumers’ pursuit of healthy lifestyle and "Gorpcore style" has promoted the development of technical outdoor clothing, and this trend may be further accelerated.More and more outdoor brands may launch lifestyle series, and lifestyle brands will integrate technical elements into the series, further blurring the boundary between functionality and fashion.

In recent years, outdoor clothing and shoes have been repositioned as daily items, which means thatThe brand will establish a closer relationship between style and practicality.. With the cooling of the "Gorpcore" trend,Brands may begin to tend to be low-key, "quiet outdoor" fashion.. The report also predicts that in 2024,Competition at different price points and categories may be intensified.Some outdoor brands will tilt their clothes to the high end, while others will adjust their footwear products.

# Fashion System #

06 new generation artificial intelligence

After the emergence of generative artificial intelligence in 2023, there have been some use cases in creative industries including fashion. In 2023, the equity financing of start-ups focusing on generative artificial intelligence surged, reaching $14.1 billion in the first half of this year alone.To seize the value of this revolutionary technology in 2024, the fashion industry needs to go beyond automation and explore its potential to enhance the work of human creative personnel.At present, the EU has reached a preliminary agreement on the artificial intelligence bill, which has reached three points of consensus, including clarifying the obligations of AI systems classified as high-risk, and proposing that citizens should have the right to lodge complaints and have the right to obtain meaningful explanations; The general AI system and model must be transparent, and the biometric identification system should be used in public places for law enforcement purposes, thus achieving exceptions and safeguards for law enforcement exemption.

As mentioned in the report, as many as a quarter of the potential value of generative artificial intelligence in fashion may be driven by use cases in design and product development. 73% of fashion executives have said that in 2024, generative artificial intelligence will become a priority for their enterprises, and 28% of enterprises have tried to use it in the creative process of design and product development.

07 fast fashion power game

In the coming year, the competition of fast fashion may be more intense. Challengers, led by Shein, a B2C fast fashion e-commerce platform, and Temu, a cross-border platform owned by Pinduoduo, are changing their strategies around price, customer experience and speed.

In the past 12 months, 40% American consumers and 26% British consumers have shopped in Shein or Temu. The success of these companies benefits from the innovation of operating models, including flexible design of supply chain from manufacturers to consumers and data-driven product design. These innovations make fashion faster and cheaper than before.

In 2024, this generation of fast fashion may face some challenges as the standards of regulators and consumers on topics such as sustainable development and trade practice are constantly changing.The success of disruptors and incumbents will depend on whether they can adapt to the changing consumer preferences and control the laws and regulations that may affect the industry.

08 Pay attention to the brand

The pattern facing the fashion industry is changing, and performance marketing is no longer the main focus.Brand marketing may become the focus of fashion again in the coming year. The emotional connection between consumers and brands is also likely to become the key for fashion marketers to adjust their strategies and emphasize long-term brand building strategies.According to the survey, 71% of fashion executives plan to invest more money in brand marketing in 2024 than before, and 46% plan to invest more money in effect marketing.

In view of the increasing cost of effect marketing and the restrictions on customer orientation by data privacy laws, fashion marketers need to find new ways to attract shoppers.In the future, brands may improve the way of establishing emotional connection with consumers through marketing, and may cooperate in fashion industry and adjacent fields to create fascinating brand stories.

09 sustainability rules

The era of self-restraint and sustainable development of fashion industry will end on a global scale. New rules from various jurisdictions may have a wide impact on consumers and the fashion industry. Brands and manufacturers need to reform their business models to adapt to future changes.

The report also mentioned that at the end of 2023, there were as many as 16 pieces of legislation related to fashion and textiles under discussion in the EU alone, and the first batch will take effect in 2024. Relevant laws and regulations will cover the whole fashion value chain from product design to marketing, which will have an impact on consumers and enterprises around the world.

10 whip effect

The change of consumer demand leads to the "Bullwhip effect", which brings pressure to fashion suppliers.The "bullwhip effect" refers to the phenomenon that when the demand information in the middle and lower reaches of the supply chain is transmitted to the upstream, retailers, distributors and wholesalers are overweight layer by layer because the information cannot be effectively shared, and the demand is getting higher and higher upstream, just like waving a bullwhip, which eventually leads to a great difference between the demand data obtained by the most original supplier and the demand information of customers in the actual consumer market.

In the fashion industry, the impact of demand fluctuation on upstream suppliers is particularly serious. According to the report data, the production capacity of factories that were produced at full capacity in 2021 has dropped by 30%-40% by 2023. According to 73% of chief procurement officers, this volatility will become one of the primary challenges affecting supplier relations in the next five years.If the supply wants to keep up with the expected new demand, brands and retailers should consider paying attention to transparency and strengthening strategic partnership.

*

The report of The State of Fashion 2024 writes:Looking forward to 2024, fashion leaders are expected to encounter more unfavorable factors and feel uncertain about the prospects for the coming year.. In the survey conducted in early September, 26% of the respondents expected the market situation to improve in 2024, 37% expected the situation to remain unchanged, and 38% expected the situation to deteriorate. This is the biggest difference in the BoF-McKinsey survey since 2017.

It is not difficult to predict that the next year will still be a year of crisis and opportunity. Although it is full of changes, there is still a breakthrough prospect.Facing the innovation of science and technology and the development of artificial intelligence, enterprises can seize opportunities by making full use of technology; Faced with the increasing demand of consumers for authenticity and affinity of content, marketers can consider taking advantage of the new wave of creation to create a new brand narrative; In the year when people rekindle their enthusiasm for travel, enterprises can further enhance the way of interacting with consumers and create a brand experience that breaks through the tradition …

All in all, 2024 is a challenging year. We are full of confidence, but we are not blindly optimistic. We also expect industry practitioners to ride the wind and waves, rebuild their confidence in the process of recovery, lay a solid foundation and accumulate wealth.

For more details, please pay attention to WeChat WeChat official account: Fashion Without Borders.

Shen Xingxin signed up for a one-year solar system tour in "Space Travel Agency". During this one-year solar system tour, Shen Xingxin traveled all over the major planets in the solar system except the sun. exceptOutside the eight planets of the solar system,linkeight planetsSome large satellites, such as Titan to Titan, have been there.

After returning to the earth, Shen Xingxin can go home after a week of restorative training and systemic sterilization and disinfection according to regulations.

He went out of the space travel agency to take a flying taxi home. As a result, the "body phone" (the future "body phone" is a much more advanced communication device than a mobile phone, which is installed on the human body and relies on human body temperature for energy) called for a long time without response. He was very surprised, and called for a "taxi" on the ground, but no one responded. He suddenly became angry. What does this taxi company want to do? (In the future, flying taxis and local taxis will be unmanned and self-driving) Why can’t I get a taxi?

Shen Xingxin suddenly became angry and asked the "body machine" that had been connected to the network: What is going on on earth? Why is the service quality of taxi companies so poor now?

"Body Machine" replied: Compared with a year ago, there are many new fashions. You must follow the modern fashion, or you won’t get a taxi.

Shen Xingxin: How can there be so many rules? What should I do? Can I get a taxi?

The "body machine" replied: You have to call! Dear robot driver, I want to go back to "Zan Phosphorus Community". Because now unmanned taxis should also respect the "human rights of machines", these robots cannot be regarded as steel products that are not respected.

ShenXingXin listened to, a frown, but still can only do so. Sure enough, in a short time, one flew soon. But the plane arrived, but the door didn’t open. Shenxing is questioning. At this time, the "body machine" reminds: It is popular to make faces now. Only when you make a face, the door will open to let people in.

ShenHang new some anger, but still can only make a face, the door to answer and open. I didn’t expect that there are these broken rules on the earth now.

The angry Shen Xingxin sat on the flying chair, and the "body machine" reminded him: Master, you have to take off your shoes and bite your feet when you are halfway, otherwise the flying will put you down halfway, and then all the "taxis" will be notified to refuse to take you.

Shen Xingxin said angrily, Are you mistaken? How can there be such a shocking rule? I don’t believe it, okay? As a result, it didn’t take long for the "flying" robot driver to remind him: Please take off your shoes and bite your feet according to the current rules, otherwise I can only put you down. If you sabotage the plan, all the taxis will refuse to take you.

Shen xingxin suddenly flew into a rage: this rule is illegal.

The robot driver laughed and said, You are so ignorant. This is a popular rule now, and you don’t even understand it.

The angry Shen Xingxin couldn’t help kicking the robot driver with his feet, but he didn’t get out of the car and grabbed what he could catch and smashed it. It’s the right way to apply for the new project, because robots can’t do harm to human beings.

However, the application of flesh and blood has limited damage to the robot driver who has been connected with the flying steel structure, so he is tired enough, but the robot driver is not damaged.

At this time, the flight stopped, and the robot driver reported: the destination has arrived, and the fee has been deducted. Please get off.

When Shen Xingxin saw it, he did arrive at home, so he went to open the door manually, but he didn’t budge. He said angrily, Open the door quickly.

Robot driver: You haven’t taken off your shoes yet, so I can’t let you go.

Shen Xingxin: Go to hell, you stupid iron block. Fuck your fashion. I’m going out.

With this, Shen Xing’s new command "body machine" said: Call the home robot for me and rescue me. Then Shen Xingxin smashed the flying glass and kicked the flying door. Unfortunately, this "flying" is too strong and has no damage. But after a while, reinforcements arrived, and a life-size family robot quickly ran out and caught the "flying" who wanted to escape, and the "flying" suddenly could not move.

Robot driver: In view of the customer’s serious fashion resistance, we can’t care about it. Now we specially pardon his request.

Then the "flying" door opened, and Shen Xing, who left the "flying", was so angry that he kicked the "flying" hard that he let the home robot go.

After the home robot finished its task, it went back.

Shen Xingxin decided to eat in a nearby restaurant before going back, because the nearby "Taste of the Universe" restaurant has all kinds of dishes cultivated in the universe, which tastes very strange and he loves them very much.

In the future, roads will be mobile, as smooth and fast as elevators, so the "Taste of the Universe" restaurant will arrive soon. He walked into the restaurant as he did a year ago and said, as usual, give me a moon set meal.

Who knows that before his voice fell, a big bucket of ice water poured down from his head, making him wet all over, and then his whole body suddenly burst into fire. Because the fire was so fierce, he fainted without reacting.

When he woke up, he found himself lying in a hospital bed, sprayed with a lot of drugs, and there was a moon meal beside the hospital bed. I saw the waiter of "Taste of the Universe" shouting: Welcome to enjoy the moon set meal, and then left.

What’s going on here? ShenHang new ask "machine" way:

Because of this kind of thing, he can only ask about the "body machine" that is connected to the internet at any time and knows everything now.

"Body Machine" replied: It’s popular to go to restaurants on earth now, and you can still accept it, because it is now stipulated that if the dishes on the table are not finished, the waiter will catch them and wipe his face with all the dishes.

Hearing this, Shen Xingxin was angry again, and then sighed, because he lamented what happened to these people. Why are these broken rules popular? Are these people’s brains burnt out? Will accept such ridiculous regulations, but at present, Shen Xingxin can only swallow the moon package.

Fortunately, Shenxingxin has always been frugal and ordered what he could eat, so he ate it all.

As for the injury, it will be cured soon because of the development of science and technology in the future. I didn’t expect to risk my life for a meal. I can still eat it in my own home in the future. Anyway, there are plenty of fast-growing vegetables, compressed food, bio-artificial meat, and home robots with superb cooking skills. Really can’t! Those at home can also take a nutritious pill that can fill a day.

Shen Xingxin went home full, but this time his heart was clouded. It is estimated that he will not go to the restaurant for a long time.

On the way home, Shen Hangxin, who was full of anger, just wanted to go home and have a good rest. I saw a group of young people on the road wearing strange clothes made of wire, and there were spoons, spoons, chopsticks and the like hanging on the wire clothes. These people laughed at Shen Xingxin: Look at this ignorant man, wearing such old-fashioned clothes. It’s really funny.

In the past, Shen Xingxin would have been angry. But because he is used to it, he didn’t get angry this time, so he just sighed.

He finally came home and lay on the sofa, closed his eyes and prepared to have a rest. As a result, someone called, and he connected the phone, only to see a virtual person appear in front of him (this virtual person is the virtual image of the person who called himself). He introduced: My name is Zhenhesheng, and I am the agent of the most fashionable painter Bu Zhengyi in the world. Now I would like to introduce you to the latest paintings of Bu Zhengyi. With that, Zhenhesheng showed a so-called painting by the painter Bu Zhengyi, but Shen Xingxin almost didn’t laugh when he saw this so-called fashion painting, because it was the level of a few years old children. So he hung up the phone at once, because he didn’t want to waste time on it.

He lay on the sofa, closed his eyes again and prepared to have a rest. As a result, the doorbell rang and a friend came to visit.

The home robot opened the door, only to see his friends also wearing strange clothes. Shen Xingxin was about to say why they are so confused with fashion. As a result, they exclaimed first: Xing Xin, why don’t you have a painting at home? Why does alien travel make brain travel stupid for a year? This will be looked down upon by people and become a terrapin with no taste.

Shen xingxin said angrily, don’t mention any fashion in my house, I don’t need it.

These people discussed with each other and said: no need and need, this is popular now. But let’s do the fashionable thing of being a guest first, and we can’t lose our manners.

ShenXingXin listened to their words, puzzling. I don’t know what fashion etiquette is popular now. But soon he knew. Because these people took out black paint and sprayed it on themselves, they were covered with sticky black paint without waiting for Shenxing’s new reaction.

That’s not all. I saw myself arrested by several people and thrown out from upstairs, scaring the daylights out of Shenxingxin. Is it necessary to risk your life by receiving visitors at home?

Fortunately, the family robot reacted very quickly and flew out to receive itself before it almost landed.

Once back, these friends are praising the quick response of home robots, which is really exciting. Shen Xingxin roared angrily to these friends: You fashionable pigs, get out of here and never come to my house again.

After driving these people out, Shen Xingxin quickly sold all the property on the earth, and he signed up again to go to the outer space planet.

This time he is going to emigrate to another planet and never return to earth.

He hopes that people living in other planets will not have these stupid fashions, because blindly following the fashion is terrible.

Yixian e-commerce has held the pause button pressed by the economy.

On the evening of November 22nd, Yixian E-commerce disclosed its performance report for the third quarter of 2022: The announcement showed that Yixian E-commerce achieved revenue of 858 million yuan in the third quarter.

Yixian e-commerce can almost be regarded as "one of the most incredible Internet companies in China".

The first is incredible. In the fast and unbreakable Internet competition in China, Yixian E-commerce completed its revenue from 0 to 3 billion yuan in only three years, which is the fastest brand in the history of China cosmetics industry.

The second incredible thing is that in the beauty field dominated by international giants, many brands, such as Perfect Diary and Little Odin, owned by Yixian E-commerce, have created explosions that are representative of the industry.

In the past, the outside world paid more attention to the growth rate of Yixian e-commerce, but ignored its efforts in product strength and strategy.

What is the growth way of Yixian e-commerce to hold the cycle?

Nowadays, in the beauty marathon, who has the endurance and determination to run the whole course?

Overall, the enhancement of hematopoietic capacity and the improvement of development resilience are the core keywords of this financial report.

At the beginning of this year, Huang Jinfeng, the founder of Yixian E-commerce, said frankly at the company’s internal meeting: "2022 is a very critical’ year of transformation’ for Yixian E-commerce, and we need to focus on hematopoiesis and transformation."

Under the impact of the epidemic, brands are facing great challenges, consumer habits on the demand side and public consumption awareness will also be reshaped, and demands for product quality will rise.

Yixian e-commerce has developed "muscles" in overcoming these challenges.

As can be seen from the financial report,In the third quarter of 2022, the focus of Yixian e-commerce is no longer the opponent, but how to strengthen its own advantages and achieve "reducing blood fat and increasing muscle".

What are the highlights of this financial report? Let’s draw a key point together.

1. Play combination boxing more decisively.

In the past, Yixian e-commerce was always equated with the perfect diary, but in fact Yixian e-commerce not only has a perfect diary. The data in this financial report is very telling:

The skin care business maintained a strong growth momentum, with revenue of 269 million yuan in the third quarter, a year-on-year increase of 33%, accounting for 31.4% of the total revenue; Among them, three mid-to-high-end skin care brands, including DR.WU Daerfu, EVE LOM and Galénic, saw their revenues increase by 69% year on year.

You know, high-end skin care and mass skin care are one of the hot tracks in the beauty market in the past two years.It is also a key step for Yixian e-commerce to "play high-end".

Looking back, Yixian E-commerce has successively acquired high-end skin care brands Kelanli Galénic and Eve Lom in high profile, and won the business right of efficacy skin care brand DR.WU in Chinese mainland, which is already being laid out.

Holding a high-end brand in one hand and the ability to create explosive products in the other, Yixian e-commerce did not live up to expectations.

Galenic, a high-end skin care brand, cut into the anti-aging track with the new platinum "Xuezao" essence, and the double eleven ranked in the top five of Tmall’s import essence hot sale list. The single product "Anti-oxygen No.1" VC essence double eleven achieved a sales increase of 580%, ranking the new brand Top1 of Tmall.

EVE LOM, a luxury skin care brand, is committed to continuously consolidating the mind of the SPA brand. Together with Harold Tea Room, it launched afternoon tea with the theme of "Secret Manor".

In terms of products, create a new 3R constant gold essence and cut into the core anti-aging track. This year’s double eleven ace single classic cleansing cream won the first place in Tmall’s high-end makeup remover. The brand as a whole has achieved steady growth in China and overseas markets.

This means that Yixian e-commerce has mastered a set of mature and reusable growth methodology. After starting with cosmetics products, Yixian e-commerce’s "second growth curve" has taken shape.

2. More decisive market play.
Once again, you can find an interesting thing by breaking and disassembling this financial report:

In the third quarter of 2022, the total operating expenses decreased by 33.1%, from 1.28 billion yuan in the same period of last year to 857 million yuan; Sales and marketing expenses were 564.8 million yuan, compared with 911.3 million yuan in the same period of last year, which was also shrinking.

This represents that at the critical moment of strategic transformation,Yixian e-commerce has a more decisive market play, and strives to make every penny spend on the cutting edge.

For example, during the Double Eleven period, the sales of Pink Bear Pico Bear X Sanliou co-branded products exceeded 20 million, ranking top 1 in Tmall’s lip glaze sales list; The sales volume of explosive silkworm pens in Odin, Jr. exceeded 10 million, and it became the list of explosive products of eyeliner of silkworm pens in Tik Tok and the category TOP1 of silkworm pens in JD.COM.

The data shows that during the reporting period, many of its brands have made outstanding achievements on the Tik Tok platform, and the live broadcast business in Tik Tok has also become a new growth engine of Yixian e-commerce.

In the third quarter, Perfect Diary Tik Tok channel achieved a year-on-year growth rate of ninety-seven percent, and the ranking of makeup shops rose from the third to the second.

In terms of brands, the new Odin Sleeping Silkworm Pen exploded in July, selling 30w+ pieces, and it ranked No.1； on the list of explosive products of eyeliner in Tik Tok. The total exposure of Pink Bear vibrato short video content exceeded 100 million in August, and the sales volume of the new product "Breathing Lip Glaze" ranked TOP1 within 30 days.

By incubating and absorbing new brands, Yixian has formed eight brand matrices of the Group.

More precisely, a multi-brand and group-based beauty company in transition is getting better and better, aiming to grow into a beauty group that understands needs, can innovate and has high quality.

Affected by multiple factors, the current offline retail and online ecology of beauty cosmetics have changed dramatically, and the overall GMV growth rate on the line has slowed down, and offline has been subjected to many tests of declining passenger flow.

The epidemic is a test for all enterprises. Is it just "surviving"?

Absolutely not.

The test is whether an enterprise has its own "immune" system and can return to a healthy state; What is more testing is the attitude towards the future.

In the context of the cold industry, Yixian e-commerce can adjust quickly, thanks to a key word: "hard power".

In research and development, Yixian e-commerce dares to save money, is willing to save money, and will also save money.

In the first three quarters of 2022, Yixian e-commerce invested more than 100 million yuan in R&D, and R&D expenses accounted for 3.83%. This investment ratio belongs to the head level in domestic beauty listed companies.

Look at last year, the annual R&D investment of Yixian e-commerce increased by 113.6% year-on-year, exceeding 142 million yuan.Even if it is taken out, it is not inferior to the global industry R&D investment.

The original open innovation system of Yixian, Open Lab, is different from the traditional closed R&D model, with Yixian e-commerce as the leading core, including the world’s top partners such as raw materials, R&D and production.

Take the small category of eye shadow as an example. At present, Yixian Open Lab has more than 500 exclusive raw materials, from matte to pearlescent, covering almost all the textures of eye shadow products.

In the traditional mode, brands will cooperate with some upstream suppliers through their own factories or OEMs, but the difference of Open Lab is that it can integrate brand research and development, and cooperate with each other from raw materials, formulas, production processes to quality inspection to jointly break through technical difficulties.

This is not a simple "template", but a real innovation.

Yixian e-commerce has established in-depth cooperation with many well-known institutions at home and abroad, such as Institute of Chemistry, Chinese Academy of Sciences, National Nano-drug Engineering Technology Research Center of Huazhong University of Science and Technology, Morin Technology Group, 3D Skin Research Institute of Medical College of Lyon University, France, and Naolys, a training institution in plant stem cell, France.

The new Perfect Diary Concealer also uses SmartLOCK? technology.

As of March 2022,Yixian e-commerce has 121 patents worldwide, including 39 invention patents, which is strength and confidence.

It can be seen from these that Yixian E-commerce has continuously deepened its research and development strength from single brand to multi-brand, from makeup to multi-category development, and aims to grow into a beauty enterprise with global career.

Conclusion:

The outbreak of the consumer side is also forcing the evolution of the production-side enterprises.

In the field of domestic beauty, many people are gearing up, and they don’t lose one move in technology, supply chain, talent, traffic and operational experience.

However, in the face-to-face training of young people, Yixian e-commerce has obviously formed its own unique product strength and values, and is very good at continuously iterating and updating products according to user feedback.

Might as well give domestic beauty a little time.

The future of China’s beauty brand has just begun.

Author | Zhang Yiqi

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The 2021 China International Services Trade Fair ("Service Association") is about to be launched. Beijing Global Studio, Beijing Global Studio, will be unveiled in the Beijing sub -center.

According to reports, after the official launch, Kung Fu Panda, the "top flow" of the global studio, and so on. It will also come to the scene and the audience in advance.

Beijing Universal Studios is located in Tongzhou District, Beijing. In the 20 years of construction, 7 years of construction, this year, after the opening, "double", today, I finally started trial. It will be officially opened on September 20.

As the world’s largest global studio, what is mysterious here? Shanghai Securities Journalists take you to explore.

Harry Potter, Xiaoyang and other top traffic collection

VR dazzling technology immersion experience

A reporter from Shanghai Securities and Magazine came to Beijing Global Resort in Tongzhou District, Beijing, early.

It is very convenient to take the subway. Both Beijing Metro Batong and Line 7 are global resorts. The volume of the station is equivalent to three times the total railway station. There are 4 safety entrances 82.

From the subway, the west side of the station is the urban avenue, restaurant and theme store of the global resort, about 700 meters again. You can reach the resort.

Global studios have the magic world of Harry Potter, Kung Fu Panda Glass, Xiaoyang Paradise, Transformers, Jurassic World Nubra Island, Hollywood Avenue, Future Water World, and so on. 7.

In the park, first of all, this is a milestone building in Hollywood. On Hollywood Avenue, you can play a monster, Maryline Monroe, and take a group with them. In a film -specific product factory, you can experience the effect of photoelectric mixed. Experience the entire movie production process.

Hollywood Avenue is not far from the right. It is currently the largest little yellow garden in the world. Visitors can enter Super Mengle Island on a huge pier. Experience the stimulus of the roller coaster, or sit at a bird’s -eye view of the Menci Rose Vortex 360 ° Island.

In Nubra, Jurassic World, experience the "Jurassic World Adventure", adopt a complete terrain luxury automatic system (Atlas) into the wilderness of Nubra Island and meet dinosaurs.

"Global resort is full of technology. Many projects are real scenes and 3D virtual scenes. Visual art enjoyment is very good." Tourists told reporters.

In the "Future Water World" theme scenic spots, the feeling of immersion continues various details. Even a hair dryer can be heard in the bathroom. It is shocking to accelerate the technology of water gasoline, accelerate, and bullets. Until the plane crashed & hellip; & hellip; various stunt performances made tourists scream again, it seemed to be in a wonderful "water war".

The largest and most exciting roller coaster in the park- "DABA Tiger Roller Trolley", 4. Within 5 seconds, it can be accelerated from a static state to 104 kilometers.

Except for playing, I can’t eat, drink, drink and various products! There are 80 restaurants and 30 retail stores. Ice cream from Xiaohuang people and other themes, butter beer to signature & hellip; & hellip; various novels diet, of course, the price is also "unforgettable"!

The fare has not yet been announced

Beijing or enter the Mid -Autumn Festival domestic tourism is the hottest

Beijing Global Studio fare? The recent testing and test operation tests have been fired thousands of yuan. But the official fare has not been announced.

Compared with Shanghai Disneyland, before, he had just issued a ticket adjustment plan: starting from January 9th, 2022, the conventional daily ticket adjustment was 435 yuan, the special agreement was 545 yuan, the peak day was 659 yuan, and the special peak day was 769 yuan.

After the official opening on September 20, the theme park of Beijing Global Studio needs to enter the ticket. In Beijing Global City Avenue, tourists can go to the case without buying tickets. Adjustment.

The time to open the global resort is a coincidence in the Mid -Autumn Festival. Where to analyze the main data research institute, the Mid -Autumn Festival has always been the off -season of long -distance travel. Especially in Beijing, in the Mid -Autumn Festival, there is usually a scene of "going out" instead of "entering Beijing". As the Global Resort was officially announced in the Mid -Autumn Festival, Beijing is expected to be the most popular destination of the Mid -Autumn Festival.

How to promote the Beijing economy?

It is reported that Universal Studios Beijing covers an area of ??120 hectares, plus 280 hectares of resorts. After completion, it will become the world’s largest global vast city. This is 2 times that of Osaka Global Studio, 5 times of Singapore Global Studio, and 4 times in Shanghai Disney.

The existing section of the global resort includes the theme park of Beijing Global Studio, Beijing Global City Avenue and two resorts. The second phase of planning construction includes the theme park of Chinese elements, which introduces IPS such as Chinese culture and Sun Wukong; the three -phase plan construction water park, with a total investment of more than $ 50 billion.

CITIC Jianota predicts that Universal Studios Beijing receives about 15 million to 20 million people, and the price of guests is expected to exceed 1,500 yuan. After maturity, the annual turnover is about 25 billion yuan to 30 billion yuan.

Pacific Securities believes that the global resort will directly drive Beijing’s tourism revenue by 4 % -5 %, and the annual growth rate of the industry around the tourism industry will increase by more than 100 billion yuan. the value of.

Many listed companies participate in the global studio industry chain

As an investor, the capital story behind Beijing Global Studio is more concerned about.

From the official disclosure information, Beijing Global Resort has Beijing International Resort Hotel Beijing International Resort Hotel, which is a joint venture with Beijing Ryan Cultural Tourism Investment Co., Ltd. and Kangcaster NBC Global Commercial Position And resort.

Beijing Handbiao Cultural Tourism Investment Co., Ltd. is the Beijing Municipal Government that mainly supports investment, development, operation and Beijing Global Resort. It is usually used by five Beijing state -owned enterprises. Including one of China’s largest tourism companies -Beijing Chiefs Group.

As the largest shareholder of the global studio, the first travel hotel of the first group, Wangfujing, Quanjude, the first commercial stock, and so on. This is the closest and benefited from this industrial chain.

At present, there are only two hotels in NOVOLI in the Universal Studios -Universal Studios Hotel and Resort. The number of rooms is about 1200. These two hotels are management of 50 % of the International Cay and First Tourism Group. And before December 31st, he has been committed to injecting a girl hotel, 2022. In June of this year, the hotel’s discipline announced a $ 3 billion plan. Global Studios near the theme hotel, in order to seize market opportunities.

In addition to the first time, many listed companies have recently responded to investors in Shanghai and Shenzhen. It appeared in the case of cooperation with Beijing Universal Studios.

Wangfujing said that the company produced by Wangfujing Shopping Center produced by the company is expected to be opened with the global studio scenic spot. However, in order to deal with the market tax, the company revealed that there is no specific plan to open global studio.

All the rally and delivered a speech thatthe Quanjihuzhuang is located on the city avenue of Universal Studios. The project covers an area of ??more than 15,000 square meters. The form of snacks, dinner, takeaway, terrace bar, etc. Organic combination. The store will be tested at the same time as global studios on September 1.

There is also an investor’s "adapter". Beijing Culture Group, Beijing Culture Group, Holding Bank, is one of the investors of Beijing Global Studio.

CITIC Tourism, China Youth Travel, and so on. It is a formal authorized partner of the Beijing Global Resort Tourism Channel.

Also, many listed companies have participated in the project construction of global studios. For example, Jintu Group is one of the main suppliers of Beijing Global Studio Green New Building Materials; time and space technology participation in the construction of Beijing Global Studio theme park support construction (first stage) urban avenue flood lighting project construction; Yuanwang valley and valley and Beijing International Resort has signed a franchise agreement for many years.

Shanghai Securities News

"Shanghai Securities Journal" on July 1, 1991, with the establishment of the New China Securities Market, it is the first national financial daily daily that my country provides authoritative financial securities. "Shanghai Securities News" is a key newspaper, Xinhua News Agency, and the China Securities Regulatory Commission designated information disclosure newspapers.

3277 original content

Official account

Edit: Chen Qiqi

Video production: Yang Shengwu Guan Tie (Internship)

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lead

As the brand art exhibition of the Meibo Art Museum, the Miko Spring Art Exhibition series has been successfully held for four years, and has accumulated a group of loyal audiences and good reputation. "We tried to break through innovation again and continued the expressiveness and artistic nature of the theme art exhibition over the years. Together with the eleven contemporary art coffees and famous contemporary artists, they strive to present an art feast for the audience with their works that meet the theme of the exhibition.

This art exhibition uses the art form close to the public to extend and find the artist’s spiritual connotation, and think about whether the works and exhibition behaviors of the artist will bring collective changes. understand. The works of the ten famous contemporary artists have a good atmosphere to the Spring Meibo Art Museum. Just like the camphor forest at the Meibo Art Center, the thick vertical line has been attracted to this garden, and the scenery changes.

Artist

I am a native of Shanghai. When I shuttle on the streets of Shanghai, I look at the streets, architecture, or some other things. I will have a feeling of knowing each other. Watching these things when I was young is a different feeling.

It’s like looking at a mirror, but this mirror is projected into different spaces and different latitude, so I use the material of mirror acrylic.

I use monochrome, silver, and black and white to present a conversation between the neutralized and memory and memory of the work. The metal color of silver can reflect my feelings of the development of the city in Shanghai. The form of metal and monochrome is more representative and powerful.

The mirror effect of the work allows the audience not only to see myself in the mirror (in the work), but also feel my expression of this city. This work is not only a dialogue between me and my own time and space latitude, but also allows me and viewers to communicate in different time, space, and latitude in the form of mirror.

Xu Ziyun

"Listening Series 1"

Mirror Acrylic

75 × 50cm

2021

Xu Ziyun

"Listening Series 3"

Mirror Acrylic

75 × 50cm

2021

Xu Ziyun

"Listening Series 4"

Mirror Acrylic

75 × 50cm

2021

Curator

Young artists convey the creation information through the combination of multiple spaces. Each one can see the artist’s presentation of the past, the presentation of the state of survival, whether it is collective or individual, there is always an indiscriminate relationship with the environment. Xu Ziyun showed his personal feelings about growth space in the form of more novel works, thinking about the meaning of the past and the relationship between the present.

About artist

Xu? Yun

Out of 1991?

Graduated from the Oil Painting Department of China Academy of Fine Arts in 2016

Now?

Exhibition experience:

2021

"Early" artistic innovation in China Academy of Fine Arts? Exhibition Futurelab Shanghai? Shore Dome?

"Ming? Can the Bay Area? New Year Artist Program" Australia?

"Internal and Outside" solo exhibition Banana Art Space Nanjing

2020

Banana Art Space 2020 Summer Group Exhibition Nanjing

"Flola’s living room" contemporary art and plant art cross -border exhibition neon art museum

2019

"? 年 Plan for the selection exhibition of outstanding works over the years ·? New Year Artist Nomination Exhibition"

"Memory Vision? -Chayun Art Item? Exhibition" Shanghai

2018

The 9th New Star Art Festival of the series of works "Behind the scenes"

2017

The work "For" Lunch on the Grass "? Conjecture to participate in the" Yue? -The visual cross -border extension "Chicago, USA

2016

The work "Festival?" "College? 2016" Sichuan Academy of Fine Arts

The work "Breathing", "Care?"

116m2+POP UP Painting Mobile Biennale Biennale

2015

The work "Separation in the evening" and "Live? Light" won the theme award of the Inter-Youth International?

The work "Star?" "Spring is here -10cm3" San Shang Contemporary Art Museum (Hangzhou)

The work "Models?" "Gadgets -Contemporary Paper Works Exhibition" Van Geng Art Institution (Hangzhou)

2014-2015

The work "Spring Equinry Squiries Laying on?" "Pursue Excellence: Artists of the College ——? The Session of Oil Painting Invitation Exhibition" (National Tour)

Year 2014

The work "On the escalator? Autumn" Nanjing International Art Exhibition (Nanjing)

"Nine? · —— Zhejiang Oil Painting Works Exhibition" Ningbo Art Museum

year 2013

The work "Lu Lu" and "The Shop" "The Consciousness of Painting -Creation Research Exhibition of Oil Painting Department of the Chinese Academy of Fine Arts" (Shanghai)

The work "Slim Shadow Slimming

2012

Creative work "Jian" nationwide? The New Year’s Exhibition- "Most Painting" (Beijing)

year 2011

Creative work "Jian" 6th China Academy of Fine Arts "Century Star" China Academy of Fine Arts Museum of Fine Arts

Zhisheng: Collective upward -2022 Beauty Spring Art Exhibition

Producer: Chen Hui

Project planning: Kong Kong

Curator: Xiaojun

Exhibitors:

Chen Xiaodan, Ding Fang, Gong Xinru, Ji Wenyu+Zhu Weibing, Long Bin, Qu Fengguo, Xue Song, Xu Ziyun, Zhou Dujin, Zhou Xiaoping

Organizer: Meibo Museum

Opening time: February 26, 2022 (Saturday) at 3:30 pm

Exhibition time: February 26, 2022-March 20, 2022

Exhibition location: Meibo Art Museum, No. 88 Liming Road, Minhang District, Shanghai

| Opening time: Tuesday to Friday 9:00-17:00

Saturday Sunday 9:00-18:00 (closed Monday)

Address: Meibo Art Museum, No. 88, Liming Road, Minhang District, Shanghai