Is the price range of BYD Han EV really important？

    International Online auto channel News: Recently, the speculation about the price of BYD Han EV is very hot, and there are also price estimates ranging from 250,000 to 400,000 yuan in the industry, and consumers generally believe that the price of BYD Han EV is beyond the expected level. Before discussing the price, consumers can be said to be eagerly looking forward to BYD Han EV, admiring its international design level and expecting brand-new technology to expand its territory in the new energy market. From this perspective, it is a pity to be "persuaded" by the price.

   

Byd Han EV

    The contradiction between the continuous optimization of brand value system and consumers’ inner desire for "cheap" independent brands is vividly reflected in BYD Han EV, which can actually be regarded as consumers’ recognition of products to a certain extent. Further thinking, if BYD Han EV establishes a brand-new product image in the hearts of consumers by virtue of its product strength, is it the value that Han EV really pursues?

   "High-level" quality directly points to the pain point of consumption

    First of all, BYD Han EV is a product that integrates almost all the superior resources of the brand. Its design level, technical level and its own product positioning occupy the commanding heights of BYD brand, and at the same time, it also shows outstanding product advantages in horizontal comparison with competing products at the same level. If we sum up the comprehensive competitiveness of BYD Han EV in one word, "high order" is undoubtedly a suitable choice.

   

Byd Han EV drag coefficient

    The design of BYD Han EV has been made public for a long time, so I won’t repeat it too much. The skills of international first-line designers are almost unified in aesthetics, and the drag coefficient of 0.233cd is at the leading level in the industry. The simple interior exudes a strong charm of science and technology, which can be called a template for the design of new energy electric vehicles. The newly upgraded DiLink 3.0 is equipped with DiPilot unmanned auxiliary system for the first time. Recently, BYD executives also revealed in Weibo that they have in-depth technical cooperation with Huawei. The human-computer interaction technology of BYD Han EV is also worth looking forward to.

   

Byd EV blade battery

    The use of blade battery makes BYD Han EV hold the key to open the future door of new energy field. As the first mass-produced vehicle equipped with blade battery, BYD Han EV’s NEDC cruising range is 605 kilometers, and its endurance may not be described as outstanding at present, but the advantages of blade battery in safety and service life make Han EV have the advantage that competing products are difficult to target. Blade battery fundamentally eliminates the possibility of "spontaneous combustion", and can be charged and discharged more than 3000 times, with the longest driving mileage exceeding 1.2 million kilometers. At the same time, the 0-100km/h acceleration ability of 3.9 seconds cannot be ignored. The outstanding performance of BYD Han EV power makes it have a variety of experience ports, which can meet the car needs of different users in a wider range.

   

Byd Han EV LOGO

    When "first time", "brand-new", "unmanned driving" and "long service life" become the key words of BYD Han EV, its product advantages have jumped to the fore. BYD Han EV is in the buyer’s market because of the product value transmitted by brand-new technology. Han EV can be said to be a product specifically aimed at the weakness of consumers in new energy electric vehicle products.

   Price "to the left" and value "to the right"

    Will the price of BYD Han EV reach the height that consumers are "unacceptable" for a while? Maybe it will. At present, the price range of Qin PRO EV with the highest positioning and the most expensive price of BYD’s new energy car is 149,900-204,900 yuan, and the Han EV with a higher positioning level should not have too much intersection with Qin PRO EV. Tang EV, a new energy /SUV model, is the flagship of BYD’s new energy products. The price range of 304,900-384,900 yuan has caused many consumers to "stay at a respectful distance from others" and its sales volume is not as good as that of the models with slightly lower brand positioning. In view of the many new technologies carried by Han EV, it is not easy to control the price within the range of Tang EV. Beyond the price range of Tang EV, it is undoubtedly touching the "bottom line" of consumers’ prices, which is the same as that of Tang EV and new energy cars/SUVs.

Byd Han EV steering wheel

    For the market, BYD Han EV has better brand value and technology accumulation than Tucki P7, which is located close to the market. In the field of new energy vehicles, in the face of the 300,000-yuan unavoidable rival Tesla Model 3, BYD Han EV is also very likely to sell at a higher price than Model 3, especially in the state that the price of Model 3 has been repeatedly lowered due to policy adjustment. BYD Han EV with a higher product positioning will bring consumers a very difficult multiple-choice question. Whether it is the positioning of the product itself or the high cost load that is inevitable when new technologies are used in advance, BYD Han EV is hardly a product that will be "really fragrant" at first glance, but at least it is definitely a "penny for money" product. After all, the first mass production of new technologies requires certain cost digestion.

Byd Han EV interior design

    Since the range of pricing is generally delineated, another question follows. Does BYD Han EV furniture have the "value" of supporting high prices? From a technical point of view, BYD Han EV is not afraid of any rivals. Under the premise of technical confidence, Han EV’s "high price" is emboldened. With the development and progress of independent brands, after completing the original accumulation, brand upward has become a new goal pursued by mature independent brands, and consumers’ acceptance and recognition of independent brand products with gradually higher positioning and slowly rising prices are also improving simultaneously. From the market environment, BYD Han EV will not fall into the situation of "reversing consumers’ cognition by itself", but obviously it will not be easy to achieve its goal.

Byd Han EV air conditioning air outlet and sound

    In a word, the pricing of BYD Han EV may become one of the key factors to determine the sales volume, but with the mass production and subsequent gradual decentralization of new technologies, Han EV will provide a strong boost for BYD to achieve brand promotion in the new energy field and become one of the "anchor" products of the brand in the new energy field. (Source: Official Photo courtesy of: Huang Yi)