＂Summer Flowers＂ in Aauto Quicker： Transformation, Making Money and Going on Stage

Author/Rain exceeds smoke.edit/Cao Lexi

To be a music anchor, do you need to sing out of the crowd or be more talkative?

It may be difficult to generalize. In the Aauto Quicker variety "Sounds Like Summer Flowers", 30 female anchors with different ages, experiences and live broadcast experiences have to face harsh stage performances, changeable live broadcast PK and stylized short video content.

Rehearse until three or four o’clock in the morning every day. When you step down, you have to face the audience in front of the camera, laughing and laughing. In order to retain fans, you have to rack your brains all day to ponder new ways of playing. This is the daily life of anchor workers.

Watching the concert in the square on the spot, I feel that Sound Like Summer Flowers is completely different from the idol variety we are familiar with. Compared with making stars, it is more like a comprehensive format built around the career growth of anchors, which is related to the re-understanding and definition of an emerging industry.

According to the data of Ai Media Consulting, the total scale of live e-commerce industry in China will reach 1,201.2 billion yuan in 2021, and the number of online live users in China will reach 660 million in 2022.

One in a billion, who can stand out? We talked with the "Summer Flowers" about what they were going through before they bloomed.

They are in Aauto Quicker: transforming, making money and going on stage.

Other people’s shows are all pink, and FireWire Girl participated in "Sounds like Summer Flowers", but she lost hundreds of thousands of fans.

"Everyone is busy with the content of the program and has no time to update and broadcast live." One day without eating, she ate jiaozi quickly and chattered.

As the head anchor of Aauto Quicker with 15 million fans, FireWire’s specialty is live game, while music singing and dancing is her interest. Just after entering the program, there was a sudden live broadcast, and the firewire girl with complete equipment had no time to open the heavy boxes one by one, and the camera fell to the ground in a hurry.

"I’m so distressed," she was not anxious about the unexpected situation. "I’m an old anchor. I’ve never seen anything in the world (laughs)."

I have been an anchor for 7 years, and I have been broadcasting for 20 hours in a row when I am most tired. She admits that if it weren’t for the interruption of the middle live broadcast room, I would be sleeping. "I don’t think there is necessarily a program group that I understand the anchor industry."

For caviar, the producer of Sound Like Summer Flowers, I have similar feelings. Although he has rich experience in making variety shows such as Idol Trainee and Youth with You, Internet live broadcast is a completely different track.

"I think this project was interviewed in front of them," Chen Gang, director of caviar culture, told Daodao.

"We have been trying to find new portraits of people on the music selection track. When we contact the live crowd, of course, they also hope that they have a lot of musical talents to be presented, but the requirements for their own live broadcast and their own professionalism will also be reversely exported to us."

Just as the program just started, three anchor managers, Silence Wang, Rainie Yang and Jessica, chose their favorite anchors with more reference to the stage performance. However, after the live broadcast data was released, some selected anchors did not achieve outstanding results, while many anchors to be determined were among the best on the list and became the sought-after candidates of the three teams.

"The industry of anchor is relatively complicated," said Huang Yuanfang, head of Aauto Quicker for Sound Like Summer Flowers.

"In the absence of a program system to define what is a good anchor, there are actually a lot of things to be excavated here. It includes stage presentation and appeal, including short video planning and daily live chat. His connection with users will be closer and more balanced than that of Aidou and trainees, which is a very refined operation. "

In addition to music training, Yang Tianzhen, Yang Di, Liu Wei, etc. were all invited to the program as professional and interactive trainers to answer a series of puzzles of anchors about people’s packaging and the pace of interaction with users.

"When the anchors interact with the audience, how to stimulate the atmosphere in the live broadcast room, keep the audience for a few more minutes, and turn the audience into fans is a compulsory course for them," Chen Gang said.

For firewire girl, it is the biggest gain to improve her singing and dancing in the program and make many friends. For Meng Xin anchor Li Qimeng, working hard in Sound Like Summer Flowers is related to livelihood issues.

On the first stage, a song called "Beijing in the Legend" made many people remember this Sichuan girl with excellent singing skills, and told her that the goal of her work in Beipiao was to earn 6,000 yuan a month.

"I just had no money in my hand, and I ate rice balls for a week at the worst time," she still remembers. "I went to 711 every day to buy rice balls of 3.9 yuan or 4.9 yuan, and ate two at noon."

After staying in Beijing for a year, Li Qimeng felt that she had no retreat. If she gave up going home, it would be a waste of money, and her family’s wholehearted support made her feel even more stressed. "We must try our best to make ourselves return quickly."

At first, she felt that the job of anchor seemed very easy. "Just sit there, sing some children’s songs and chat, and someone will give you a gift, and you will have money for dinner today."

Until it was actually broadcast, she found that it was far from simple. "My general live content is to sing hard. I will sing immediately when others order me. I am afraid that no one will talk to me."

However, if the atmosphere of the live broadcast room cannot be mobilized, many users will slip away instantly, and only a dozen people will remain after two hours of live broadcast. "And some of them are from our company, and there are not many real audiences."

On the day of Sound Like Summer Flowers, I feel painful and happy. On the one hand, we should try our best to make a splash through the live broadcast, and on the other hand, we should try our best to upgrade the monster on the stage. At the first square song meeting, because of the stiff body movements on the stage, Silence Wang bluntly said that you were the worst performer among all people, which gave Li Qimeng more and more encouragement.

"Teacher Silence Wang is so nice!" She sighed with emotion. "Because he can’t chat with us offline in Beijing, he also specially gave us a Tencent meeting to exchange ideas, listened to the demo I passed on, and picked up the details one by one, from melody to emotion. After the first time I boarded the big stage, my fans rose by about 5,000, and my sense of accomplishment was high! "

What moved Li Qimeng even more was that many netizens watched the program and left messages to encourage her. "Sending me a small composition is particularly long (laughs)."

Li Qimeng hopes to write better songs. The social signature of Lian Sijia, a former overseas trainee, is: Always be ready for the stage!

Two years ago, she boarded the overheated search because of the live broadcast. Some people still remember that the former female Korean team leader covered her legs with clothes for her members in the live broadcast room and was stopped and blamed by the staff.

"Many netizens said that people in our motherland, we will support you at any time, and you can come back at any time. These messages make me more determined to return to China for development."

From the development of combination to individual fighting alone, it needs a process of adaptation. Lian Sijia knows very well, "You have to let everyone know you first, and then you can do what we like."

Maybe she has suffered from Han Piao. She doesn’t feel tired as an anchor, but she is worried that she will be embarrassed if no one interacts with her in front of the screen chat.

"The big stage is not for everyone, but I can create my own stage." After entering the program, Lian Sijia carefully studied the fans’ preferences. Apart from dancing, she found that everyone likes to show their true personality. "They said that I am a beautiful girl who doesn’t talk, but she is a funny girl when she opens her mouth (laughs)."

From the beginning, only a few people were online in the live broadcast room, and now there are nearly 140,000 fans in Aauto Quicker, Lian Sijia feels that she has slowly found her own live broadcast rhythm.

"You have to always think about what to do in the anchor industry, and you can get the support of many fans by preparing in advance. I have lived overseas since I was a child. Chinese is not particularly good, including some accents now. I am afraid that I can’t speak well in the live broadcast room. "

Through the experience and growth in the program, she is now more open and more comfortable in the face of live cameras.

Past overseas experience and foreign language learning experience have become the content materials for Lian Sijia to communicate with netizens. "Sometimes they will ask me, sister, if you speak Korean or Japanese, I will tell them and then translate it to them. My Chinese pronunciation is wrong, they will find it funny and they will like me better. "

Is the anchor threshold low?

Summer flowers use strength to Say No!

Can you lie in the comfort zone with more fans? It doesn’t exist.

Taking part in Sounds Like Summer Flowers, Li Qimeng felt that his brain was turning much faster. It takes only about 10 days from song selection to performance. In addition to creating Rap content, we also have to communicate and rehearse with the music teacher of the program group.

The live broadcast work can’t fall. Li Qimeng watched Jingjing, Master Sister and other mature anchors stay up all night like himself. "There is also Xia He (Nazi), who is super energetic. I didn’t go to Yunnan with her before, and I arrived in Yunnan at one or two in the morning. I feel that I will fall over in the next second, and she is still broadcasting live."

"Everyone has something they want to pursue," Li Qimeng felt. "They have given me the motivation to keep pushing forward in this program."

In Lian Sijia’s view, the biggest challenge of being an anchor for three months is random PK.

"At the beginning of the live broadcast, I was alone, so I was more relaxed to chat with them, but I could talk with strangers. Some people were just horrible or had a big temper. I showed you my face, and I was often hung up directly, which made me feel uncomfortable at first. "

When auditioning contestants, the creative team did not completely target the mature anchor ecosystem.

Judging from the group images, the contestants of Sound Like Summer Flowers have a great age and career span, including students who just went to college, Bao Ma with the age of 30+, quasi-artists with certain stage maturity, and inexperienced live broadcast Xiaobai.

Referring to the screening criteria, Huang Yuanfang told me, "We hope to bring out a rich portrait crowd. Whether they have professional identity with the anchor and maintain their love for the anchor for a long time is the key. At the same time, I also hope that players can go further and further in the anchor industry. "

Facing the anchors with diverse portraits, the creative team will not only explore their distinctive characteristics, but also observe their status in the live broadcast room, and set some contrast eye-catching points according to their audience, and the whole process is in a dynamic adjustment.

"I never thought we were doing idol variety," Chen Gang told Daodao. "Of course, the selection logic exists, but I think it is a logic created on the new portrait of the profession, so that the live audience can discuss the growth of the anchor in the profession."

"For example, we were rehearsing yesterday, and we saw people who just appeared on the stage, and they were already broadcast live after stepping down. Around such a professional system, we need to see their ability to adapt to various scenes and environments."

"If the heart is not strong enough, in fact, I suggest not to do this anchor industry." Talking about the threshold of being an anchor, FireWire thinks.

"Cyber violence is very common. No matter how well you do it, some people will say that the barrage is too much. But my mentality has not changed. This is not pressure but motivation. I want to do better for them. "

She remembers that when she first entered the business, she was a sophomore, and the students around her were playing Aauto Quicker. Some friends brushed a video of playing games and turned to tell FireWire, "The girls in the video are not as good as you playing games. There are so many people who like it."

The unconvinced firewire girl immediately set the flag. "Then I’ll take one, too." At that time, FireWire Girl had ten years’ experience in playing games, and she was a proper senior player. Although only the back of FireWire Girl playing across the FireWire appeared in the video, this video became popular at once, which made FireWire Girl quickly rise by thousands.

After Aauto Quicker launched the live broadcast function, FireWire entered the live broadcast room smoothly.

From the beginning of the holiday, it started broadcasting, and now it has signed a contract with the company and become a professional anchor. Looking back on the process of rising powder, FireWire feels that she has been advancing with the times. "Lighting, shooting, content and scripts are very important, and sometimes it takes more than an hour to adjust the lighting."

"I still have to constantly introduce new content. For example, if I shoot more games, I will think if I should add a little singing; Singing may not be enough. Can I do some plot directions and explore slowly? "

For music anchors, the tempering of professionalism requires more actual combat, and Sound Like Summer Flowers provides the anchors with a big stage for musical talent competition.

In the second square song concert, Li Qimeng and Xin Er collaborated on the theme song "Who am I" of "Your Highness the Wolf", which needs to be integrated into the emotional entanglement between the Terran princess and the Wolf clan. Neither of them had any performance experience, so they laughed frequently during rehearsal. Li Qimeng repeatedly practiced kneeling and sword-pulling, but the instructor told her, "You are a wolf, that’s too weak."

After training, both sides of the knee were red and swollen, but the ideal effect was still not achieved. The team once discussed whether to change the action. After a burst of tears, Li Qimeng still decided to stick to the original design.

From the nervousness of performing on the stage for the first time to calmly responding to the challenge and winning the first place in the audience performance, Li Qimeng went further and further on the stage of "Sounds like Summer Flowers". "I think I got more affirmation and was quite happy."

“Life is live”

The professionalization and standardization of the anchor industry did not have a qualified answer in the past.

"Everyone will have a stereotype about the three words female anchor," Huang Yuanfang said frankly. "We want to give you a different perspective through program exploration."

Sound Like Summer Flowers is positioned as a talented female anchor. In terms of player training, the program team invited a number of music instructors and interactive trainers, aiming at training the anchors to develop in a professional and professional direction, thus feeding back the live broadcast ecology of Aauto Quicker.

In addition to providing multi-dimensional guidance, "Sounds like Summer Flowers" accelerated the main broadcast circle with the help of stage performances, and Li Qimeng rose from scratch in Aauto Quicker. At present, there are 77,000 fans and the highest praise of a single video reaches 64,000.

In Chen Gang’s view, the biggest breakthrough in making Sounds Like Summer Flowers this time is to expand the public’s understanding of anchor posts and professionalism, and effectively open up the two-line logic of daily live broadcast and variety recording and broadcasting.

"Some users said that just watching the long video and seeing the live broadcast of the anchor online will let me know what kind of person this person is."

From the super girl and the fast man to the popular vote, to the era of "Youth has You" and "Creation Camp" entering the era of national producers, the platform is shaping people with two dimensions: long video and short video. "Now live broadcast is the best and most important way to shape people in Aauto Quicker, and it really realizes a new dimension of long and short video, which is the most gratifying thing."

"Sounds like Summer Flowers" is recorded in Changsha, and the anchors will have an outdoor live broadcast. "When the group started broadcasting in Changsha, half of the anchors in Changsha were these people," Huang Yuanfang was also surprised.

From the platform point of view, she believes that Sound Like Summer Flowers is not only a variety show, but a comprehensive ecology that combines live broadcast, long video, short video and long-term operation in the future.

"Variety is a very highly concentrated content, not only the anchor, but also a field that the program itself wants to set up, as well as the daily live broadcast of the platform. We hope to show you what we think is the most interesting thing on this platform, and we can continue to consume this series of content. "

Life is live, live broadcast and life go on. "With my brain, it’s no problem to go back and continue the live broadcast, and it will raise hundreds of thousands of powder." Firewire told us that after returning from the show, we should study the content of the shooting and the general direction of career development in the future.

Li Qimeng feels that the anchor industry is a stage for himself. "It is an opportunity for me to be seen by more people."

"I used to say that I was poor, but I didn’t experience any twists and turns. There was no such great pressure and I couldn’t write any good works. I came to the program for three months. Last month, our company held a meeting to hand in songs. I submitted the revised songs, and the two capitals passed! I have rarely had a song passed at the meeting before. "

Li Qimeng found creative inspiration from the heart, while Lian Sijia set a small goal for herself: first, raise her powder by 2 million, let more people know herself, and then strive for an album.

When winter comes, spring will not be far away. Summer flowers who pursue their dreams will always wait until the day when they bloom on the stage.

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