Talk about experience, talk about trends – listen to the insights of online audio-visual CEOs
CCTV News(Reporter, Luo Chuan, Tang Shiying, Li Wenwen, He Chuan) On May 28, the 7th China Network Audiovisual Conference with the theme of "Guarding Integrity and Innovation to Inspire New Audiovisual Vitality" opened in Chengdu. At the Network Audiovisual CEO Summit held that afternoon, many leading figures in the network audio-visual industry shared their experiences and views and exchanged insights.
Fan Luyuan (Alibaba Group Partner, President of Alibaba Entertainment)
We are willing to be "migrant workers" in China’s film and television industry and provide infrastructure services. We hope to give full play to the series of advantages of Internet big data and Alibaba’s ecological resources to bring incremental growth, vitality and innovation to China’s online audio-visual industry.
Sun Zhonghuai (Vice President of Tencent and CEO of Penguin Film and Television)
The scale of the industry continues to expand, and the pattern of the industry is becoming clearer and clearer. The entire audio-visual industry continues to move forward on a standardized and healthy track. Normalized methods can no longer meet the demands of the market. The establishment of industrialization standards, the integration and coordination of resources, and the innovation of ideas and technologies have become very important.
Gong Yu (founder and CEO of iQIYI)
China’s audio-visual entertainment industry has a bright future. Combined with the development law of the global entertainment industry, China’s entertainment industry will have a period of 8-10 years of rapid growth. According to market third-party data, China’s entertainment industry will grow by 25% in 5 years, and the industry scale will reach 2.70 trillion. It can be seen that the online entertainment industry led by online audio-visual is developing rapidly.
Zhang Wenlin (President of Huawei Corporate Strategy Department)
In terms of future-oriented ultra-high definition content production, the gap with overseas is very large. There are already more than 200 ultra-high definition TV channels overseas, and Hollywood has produced 4K ultra-high definition movies on a large scale. In comparison, our 4K ultra-high definition content is very insufficient. And our video content consumption and TV production account for half of the world. Therefore, we have great potential in ultra-high-resolution video content. We need to actively deploy IP, cloud, AI and other technologies to accelerate the production of 4K ultra-high definition, VR and other content, and actively lead the development of ultra-high definition content industry.
Lu Zhengpin (Chairperson and General Manager of Wasu Digital TV Media Group Co., Ltd.)
Wasu takes user requests as the center, adheres to the two paths of "Xiangzhi" and "Huimin", closely focuses on the three directions of new network, new media and big data, and continuously promotes system innovation, technological innovation, product innovation and integrated innovation. Only by continuously optimizing our industrial structure can we maintain the healthy and sustainable development of Wasu.
Cai Huaijun (general manager of Mango Super Media joint stock company, president of Mango TV)
Mango TV has always adhered to the integration of quality and efficiency in the field of content marketing. We cover 50% of the popular variety shows in the market with 10% of the cost. Now we are not just a content producer, but a master of the content industry system and a platform creator.
Rui Chen (Chairperson and CEO of Bilibili)
In the future, China will not only become the world’s largest consumer of culture, but also the world’s largest producer and exporter of culture. To achieve this, we need excellent creators, mature audiences, standardized industries and platforms with a sense of social responsibility. Together, under the leadership of the government, we can hope to achieve this goal and truly make Chinese content stand at the top of the world.
Li Yiqing (founder of Park Ying Capital, special strategic advisor of Park Ying Guoshi Fund)
The overall cultural media industry has re-broken the ice and picked up, and the phased trough is about to pass. The entire cultural media industry currently has only 19 times the comprehensive PE in class A shares, so for investment, I think the entire investment value will reappear.