Lei Jun responded to Xiaomi’s car pricing： It is indeed a bit expensive, but there are expensive reasons

On the eve of the Xiaomi Auto Technology Conference, Xiaomi founder Lei Jun publicly issued a response to netizens.

On December 26, Lei Jun said that Xiaomi’s first car was named SU7 because SU is the abbreviation of Speed Ultra. As for how to pronounce it, Xiaomi has also seriously discussed it. In the end, everyone felt that it was still called "Su Qi", which is like calling a friend’s name.

When it comes to benchmarking, Lei Jun said that the Xiaomi SU7 does not have an accurate benchmarking vehicle, hoping to be a car that can carry all the dreams of everyone. In terms of driving and other mechanical qualities, he hopes to be comparable to the Porsche Taycan Turbo; in terms of intelligence, he hopes to be comparable to the Tesla Model S; at the same time, there are the most advanced technologies and the richest ecology.

In addition, Lei Jun also mentioned that the Xiaomi Mi SU7 is in the pilot run stage, and the official listing will take a few months. Regarding the pricing, there is no final decision, but it is indeed a bit expensive, but it is "reasonably expensive", and the experience will exceed everyone’s expectations.

On December 25, Xiaomi’s official Weibo @Xiaomi announced that the Xiaomi car technology conference would be held at 14:00 on December 28. Then Lei Jun said, "This time only technology will be sent, not products."

On November 15, MIIT released the "Announcement of Road Motor Vehicle Manufacturers and Products" (Batch 377), and two Xiaomi brand cars were officially unveiled. The company name is Beijing Automotive Group Off-Road Vehicle Co., Ltd., and the production address is: No. 21, Huanjing Road, Beijing Economic and Technological Development Zone, Beijing.

BAIC SUV is a wholly-owned subsidiary of Beijing Automotive Group Co., Ltd., and the actual controller is the Beijing State-owned Assets Supervision and Administration Commission. Being listed in the MIIT declaration catalog also means that Xiaomi Automobile has obtained a "birth permit".

In Xiaomi’s third-quarter earnings call in November, Xiaomi President Lu Weibing told Surging News that Xiaomi’s production target for the first half of next year remains unchanged, the overall progress is in line with expectations, and the second winter test will be carried out soon. There is no problem in going public according to the original target. At present, Xiaomi’s R & D personnel are about 3,000.