High salary prompts ＂homecoming tide＂ takeaway riders to become ＂sweet pastry＂
After asking about the types of work and salary, Zhang Yujie, a 40-year-old man from Zhaotong Town, Yunnan Province, picked up the registration form for the recruitment of takeaway riders and filled it out carefully. In the previous ten years, he had worked in many coastal areas. "Working outside is not as good as working at home. You earn about the same, and now you are close to home."
Every day in Yunnan, tens of thousands of takeaway brothers ride electric bicycles on the road with hundreds of thousands of people’s rations. With the rapid development of the takeaway industry, a large number of migrant workers return to their hometowns to deliver takeout, forming a wave of takeaway riders returning to their hometowns for employment.
Kunming Ele.me returnee rider Su Junbo said that he used to be a factory welder with a monthly income of 4,000 yuan, and he also went to Thailand and Japan to work. After a long journey in the outside world, he decided to return to his hometown to be a takeaway rider. He is now very satisfied with his job. His monthly income of about 7,000 yuan is very stable, and he can take care of his parents and family close to home.
Like Su Junbo, Hongtao has been busy during the Qingming holiday. As a food delivery staff, he earns 4.5 yuan for every order he takes. On average, he can receive more than 60 orders a day and earn more than 8,000 yuan a month. Hongtao, who was born in 1989, is 30 years old and his hometown is Luquan. In 2016, he also squeezed into a 50-square-meter rental house with his wife and children and his parents. In 2017, Hongtao paid a down payment for the purchase of a house. At the end of last year, the whole family moved into a 110-square-meter commercial house in Anning City. Hongtao said that returning to his hometown for employment has allowed him to live a stable life.
With the continuous growth of online market players, the scale of online transactions in Yunnan Province continued to expand steadily. Last year, the province’s online retail sales reached 77.941 billion yuan, an increase of more than 40% year-on-year. It is thanks to the rapid development of the takeaway industry that the demand for takeaway riders is growing.
According to the relevant person in charge of Ele.me Kunming, 85% of the food delivery riders in Yunnan Province currently on the platform are from the local area; the relevant survey results for riders returning to their hometowns for employment show that 93% of the riders said the most important factor is: closer to home.
"New economic formats like the takeaway industry are generating more job opportunities." The person in charge said that the platform actively carries out induction training for new riders and promotes "hand-holding". At the same time, it actively provides riders with subsidies for phone bills and vehicles, and there are additional rewards for business volume reaching certain standards. In addition, in order to allow more people to enter the industry voluntarily, since 2017, the company has allowed job seekers between the ages of 30 and 45 to apply for takeaway riders only need to bring their own motorcycles. Not only that, the company has also arranged staff dormitories for free, provided two meals a day for free, and purchased accident insurance for employees. The motorcycles ridden by employees are equipped with accident insurance, and the company will cover the bottom line in case of accidents. " In this way, the employment cost of job seekers is reduced, the employment rate is increased, and employees have no worries when working. "The person in charge said.
With word-of-mouth, Ele.me is fully empowered online and offline, some merchants in Kunming, Dali, Yuxi and other places have tasted the sweetness, some local brands are being reborn, and more and more citizens are enjoying the "3-kilometer happy life circle". Consumers have more choices for dining, and the income of takeaway riders has generally increased by 30-40%, which has led more migrant workers who used to go out to work to return to their hometowns as takeaway riders.
Former Yongsheng, a professor at Kunming University of Science and Technology, said that under the development of the new economic format, employment opportunities in rural areas such as counties have increased, and the rapid development of emerging markets has also provided them with an income level equivalent to working outside the country. Some manual workers no longer return to large and medium-sized cities to work, but choose to stay in their hometowns.