Xingji Meizu targets the integration track of consumer electronics and intelligent travel with three ＂arrows＂

On March 30, the "Meizu ∞ Lynk & Co Boundless Ecology Conference" was held in Shanghai. Xingji Meizu Group officially released the new generation of flagship mobile phone Meizu 20 series, the Boundless Ecosystem Flyme10, and the first generation of Flyme Auto on-board human-machine interaction software that will be first carried on the Lynk & Co 08 model. A grand event, three "arrows" were launched together, and the integrated Xingji Meizu Group took a solid first step on the road to the integration of consumer electronics and intelligent travel.

Li Shufu, founder of Xingji Meizu Group, attended the press conference and expressed his full expectations for the future of the integration of the two industries of smartphones and automobiles. He said: "It is imperative for the consumer electronics industry and the automotive industry to have technological innovation and ecological integration. In the future, the smart car and smart phone industries will no longer go their separate ways, but will be an integrated relationship of multi-end point, full-scene and immersive experience for users. Whether it is a mobile phone company starting to build a car or a car company trying to make a mobile phone, it is ultimately to create a better user experience and win more respect for Chinese manufacturing through collaborative optimization and upgrading of the industry."

"This ecological press conference is the first step for Xingji Meizu Group to return to the consumer electronics track, and it is also a solid step on the road to the integration of consumer electronics and intelligent travel. In the future, we will continue to innovate and bring users more’borderless’ products and services." At the press conference, Shen Ziyu, chairperson and CEO of Xingji Meizu Group, said.

Both inside and outside repair, car grade quality lives up to love

As an indispensable part of people’s lives and work, mobile phones have gradually evolved from simple communication tools to a multi-functional smart device with the continuous development of technology and network technology. Based on this, users have higher and higher requirements for the quality of mobile phones. The new Meizu 20 series released by Xingji Meizu Group this time not only continues Meizu’s pursuit of the ultimate brand gene and the product style of "internal and external cultivation", but also reflects the confidence of Xingji Meizu Group to "explore future communication technologies and create higher value for users".

Shen Ziyu said at the press conference that when all mainstream products are doing their best to reflect the appearance differences through various exaggerated elements, Xingji Meizu has been thinking about how to make the products more pure.

Therefore, in terms of design, performance, configuration, etc., the Meizu 20 series adopts a super high standard, giving back to users with top-level craftsmanship and repeated consideration of details, highlighting its high durability, high stability and high reliability. For example, the double-sided "Meizu Titan Glass" selected by the ultra-flagship Meizu 20 INFINITY Unbounded Edition adopts a unique crystallization process, combined with micro-crack treatment and ultra-fine sandblasting technology, so that the glass feels as smooth as AG glass, but looks as smooth as mirror glass, and is more wear-resistant, anti-drop, and has a more advanced texture. In terms of performance, the flagship flagship products, Meizu 20 PRO and Meizu 20, are equipped with the second-generation Snapdragon 8 flagship processor, standard 12G memory, and combined with LPDDR5X and up to 512GB UFS 4.0 fast flash memory, truly achieving high performance across the entire range.

Love the unbounded, mutual integration of new life, Meizu 20 series also gives a very sincere price, Meizu 20 starting price of 2999 yuan, Meizu 20PRO starting price of 3999 yuan, Meizu 20 INFINITY unbounded version starting price of 6299 yuan.

Flyme Auto’s on-board human-machine interaction software, which has attracted much attention from the outside world, also has a good performance on Lynk & Co 08. The Lynk & Co 08, which first took Flyme Auto, is not just an ordinary car, but a technological crystallization that integrates Lynk & Co’s leading car-making capabilities and Meizu’s mobile ecological architecture. It is a super space that embraces users’ mobile ecological scenarios and travel ecological needs.

Lin Jie, senior vice-president of Geely Automobile Group and general manager of Lynk & Co Automobile Sales Co., Ltd., said at the press conference: "At the beginning of its establishment, Lynk & Co Automobile put forward the idea of’making smartphones on wheels’ to provide users with an open and interconnected digital experience. The’integration and breakup ‘between Lynk & Co and Meizu will achieve the scale effect of 1 + 1 > 2. The two sides will continue to deepen innovation in product cooperation, and promote all-round cooperation such as channels and communities, bringing new inspiration to the creation of handcar interconnection and’borderless’ super ecology."

For the first time, the concept of automotive mobile phone domain

The official release of Flyme Auto’s in-vehicle human-machine interaction software is a very important piece of the new product matrix of Xingji Meizu Group. As a new product that spans the two industries of consumer electronics and automobiles, Flyme Auto has changed the technical architecture of smart cars, making mobile phones a part of the car, and making upgraded mobile phones and upgraded car configurations equal, thereby enhancing the smart cockpit experience. It has become the "sixth domain" – "mobile phone domain" that surpasses the five domains of traditional cars (power domain, chassis domain, body domain, cockpit domain, and autonomous driving domain). The launch of Flyme Auto is expected to change the pattern of separate cars and mobile phones in the past, and provide a new reference model for the integration of consumer electronics and automotive industries.

At the same time, Xingji Meizu Group is also based on consumer electronics and actively integrated into the global smart travel technology ecosystem through "Neichang Outreach" to achieve deep integration and super synergy between the two industries of consumer electronics and automobiles. In terms of Neichang, it mainly works through "Mobile + XR + Forward-looking Research" to focus on the different market needs of the present and the future; in terms of outreach, Xingji Meizu Group will also better interact and coordinate with the vast resources of Yikatong Technology, Xinqing Technology and the smart travel technology ecosystem, and combine the blueprint vision of Xingji Meizu Group to achieve win-win linkage in business and resources, accelerate industry integration and promote common development.

Editor: Xu Yong