Luxury, comfort and intelligence are not two sides of the same coin. Lantu’s smart cockpit has a lot of connotation

No matter whether it is an SUV or an MPV, all such large-space models now almost always feature several selling points: smart cockpit, luxurious enough and comfortable enough, and sometimes a leapfrog cabin ride experience, which can be roughly divided into two points: smart cockpit and luxury cockpit. In most models, these two points are often independent of each other.

That is to say, when emphasizing the smart cockpit, it often only describes how high the hardware computing power of the new car is, how big the screen size of the car is, what advanced display technology is used, or how advanced the smart car is equipped. When introducing the luxury cockpit, it usually only emphasizes the comfort of the seat itself, the richness of adjustable options, or the high-end and rare interior materials.

But if you really experience the interior cabin of a new car, you will find that the experience of intelligent cockpit and luxury cockpit is separated in many new cars. And what Landscape presents to us in an event is the complete integration of intelligent and comfortable cockpit forms, and Landscape’s happy cockpit may be a relatively complete one-piece cockpit solution based on user perception today.

The first model of Lantu’s self-developed Happy Cockpit is Lantu’s bosom friend, a medium-sized SUV with a large space. The second model equipped with this cockpit is the new Dreamer, which is also a luxury car with enough interior space. Although the bosom friend and the Dreamer are different types of cars with different positioning, Lantu also realizes a unified experience of luxury comfort and intelligent experience on different types of models through various means.

How to explain this unified experience? As we mentioned earlier, the Happy Cockpit is functionally balanced based on the actual needs of the user. Let’s imagine a scenario: you are the person in charge of the enterprise. After just finishing an overnight summary of a large project, you need to immediately take a car to another city for office work. The itinerary is very tight, and you are physically and mentally exhausted. At this time, you are in the back row of the new Landscape Dreamer. At this time, what you need most is to relax, both physically and mentally.

If it’s a traditional car, you might be a little scrambled at this time: you need to find the controls next to the seat to control the seat angle, activate the seat’s zero-gravity mode, and find the option to activate the seat ventilation and massage. After a good meal, you can lie comfortably in the seat. Next, you need to find the switch of the rear screen, lower the screen, and use hand gestures to control it. Or after a good meal, you need to find the remote control hidden in a corner. You also need to struggle to open your eyes. Find the playlist you like in the complicated UI menu and press the play button, so that you can really enjoy the journey.

If you’re already feeling complicated just by reading the above text, just think about it, you’re doing these things under extreme fatigue. Are you tired? This is the experience fragmentation I mentioned earlier.

But in the new Dreamer, or on Landscape’s soulmate, you don’t need to be so troublesome. Landscape’s happy cockpit hardware configuration is extremely high, and the Snapdragon 8295 chip is enough to handle a large number of continuous voice commands and execute them simultaneously. In the same scenario, you can sit in the seat and directly control the vehicle with voice commands to complete all operations, and you can even save this series of instructions in the car system in advance. As long as you get in the car and shout "I’m tired", all the above complicated operations will be automatically executed by the car without you needing to move.

This is the integration of experience. In fact, for luxury vehicles, the luxury experience is always the first, and it is the basic product strength. And the smart cockpit can take this experience to a higher level, evolving from the previous fully manual to the silent, and even just need to say a word to control everything.

At the event site, we carried out a detailed experience for the cockpit, the experience process is quite shocking, the integration of this experience, in fact, behind the Landmap insight into user requests, as Landmap official staff mentioned in the introduction, easy to use functions should not be presented alone, but should serve the needs of users, and find the real needs of users, in fact, is the most important thing for luxury brands.

In the past, we often think that the reason why domestic brands are difficult to catch up with international luxury brands is the problem of brand tonality, but in fact, the deep gap lies in the insight of user request. If you only use product thinking to make products, you will only make one product. But if you use user thinking, judge functions from the user’s point of view, integrate and integrate functions, so that the car can really have temperature and "humanity". And this is also one of the competitive elements of luxury brands.

We are happy to see that today’s Landmap cars have achieved further evolution in their thinking, and the future of Landmap cars is bound to be promising.