Dong Mingzhu smashed 20 million yuan into the automobile circle, Gree Automobile was formally established, and Lei Jun trembled!

Wen | Charm Excellence Liu Dezhu

Editor | Charm Excellence Liu Dezhu

Gree automobile was formally established.
Lei Jun trembled! As soon as the news came outThe car circle exploded in an instant.
Like Mars hitting the earth, it detonated the hot discussion of netizens from all walks of life.Everyone is talking about it. Is she really making a car, or is it to set a big burden for Lei Jun? So, what does Gree mean when he enters the automobile industry? Let’s talk slowly

Gree is no small role. Everyone knows that this company is the absolute overlord of the air-conditioning industry.
The leadership behind Dong Mingzhu is even more remarkable.Her strength is really unmatched.
at presentShe chose to expand her territory in the automobile field, and there must be her careful consideration behind it. The establishment of Gree Automobile has a registered capital of 20 million yuan, which is not a small number. You know, the competition in the automobile industry today is extremely fierce. Many enterprises have been rolling on this road for many years, but they have failed to find their own position. But what kind of determination does Dong Mingzhu convey behind this?

Gree’s entry point in the automobile field is not random. In fact, as early as 2016, she entered the new energy industry through the acquisition of Zhuhai Yinlong, which can be said to be a bold investment. Think about it, at that time, she joined forces with Wang Jianlin, Liu Qiangdong and other business tycoons and invested 3 billion yuan.Every step of the way is very cautious.,Not everyone dares to do this.Now, with the establishment of Gree Automobile,It seems that I want to make good use of my previous investment., further develop.

Come to think of it carefully, Dong Mingzhu and her team have really experienced a lot of ups and downs on this road of "building a car".The acquisition of Yinlong New Energy made her suffer a lot.Although it later increased its capital by 23.4 billion yuan, it was unexpectedly hit hard by the founder Wei Yincang absconding with money.it is not too much to sayThis experience is really frightening.It’s a little more overwhelming.Yinlong’s performance is like riding a roller coaster, falling all the way to a loss of 2 billion in 2022. Presumably, Sister Dong must be unhappy to see such data.

Despite these challenges, Dong Mingzhu still hasn’t given up. What she wants to build is not only a car, but also an idea! Think about it, she crossed the car circle from the home appliance circle, which is not only the investment of capital, but also the accumulation of technology and the reshaping of the brand. Gree intends to be more than just satisfied with manufacturing auto parts this time.I want to find my place in the whole industrial chain.,This idea is not simple.I really have to think about it.

Lei Jun is not idle either.
His "millet car" has already fired and started running.Nowadays, the two "business giants" are competing in this almost smoke-free automobile industry, which really makes people look forward to it. As a relatively young company, Xiaomi has to admit its appeal because of its strong market appeal and brand influence. Lei Jun has also made a lot of efforts in building cars in an attempt to create a more intelligent travel experience. Obviously, the chess game is becoming more and more complicated.

Why did this "war" attract so much attention? Of course, it was because of the reputation of two business leaders, but also because of the team and resources behind them. As a strong woman in the workplace, Dong Mingzhu’s mind and wisdom undoubtedly injected a shot in the arm for Gree.And Xiaomi in Lei Jun’s hands should not be underestimated., the confrontation between these two brands,Let’s not only look forward to their productsAnd look forward to their innovative ideas.

Having said that, you may think that the road of building a car is not a simple capital investment. If you want to fight hard on this increasingly congested road, the core competitiveness of the product is fundamental, whether it is technology, design or after-sales service.Nothing can be less,And this is exactly where many new energy car companies are having a headache.According to statistics, there have been countless new energy vehicles that have suddenly risen.In the end, due to the lack of core technology or financial problems., which led to the death of many car companies.

In addition to the basic equipment, Dong Mingzhu has also taken a group of excellent teams to integrate the high-level fields such as industrial internet and intelligent robot research and development. The potential behind this also makes people look forward to Gree’s future performance.
If Gree can rely on its own supply chain advantages,The combination of air conditioning technology and automobile manufacturing may not lead to a "car-making revolution"

Let’s talk about the attitude of consumers.In today’s eraConsumers’ demand for cars is no longer as simple as "being able to run and sit".More is the pursuit of intelligence, environmental friendliness and excellent cost performance.If Gree can dig out enough value in these aspects, the support of consumers will naturally become an additional driving force, and well-known people in the industry have also praised it.Think that as long as you have determination and abilityGree’s non-stop in the new energy vehicle market will not disappear in the historical trend.

Now,A new round of competition rekindled in the automobile market.Especially in the wave of intelligence and new energy,The collision between traditional giants and emerging forces is expected.Dong Mingzhu brought Gree’s strong strength and innovative spirit into the automobile circle.Such an attemptIt may bring new enlightenment to the future automobile industry.

For the opposition between Dong Mingzhu and Lei Jun,Who can laugh at the result may not be clear overnight.This business war is full of suspense,Perhaps one dayWe will see the competition between the two giants in product quality and technology, which will eventually lead the transformation and development of the whole industry.

In any case, Gree’s dream of building a car is not destined to be an easy journey. The challenges and sparks in the future deserve our attention. You can also leave your views on Dong Mingzhu’s dream of building a car in the comments section. Maybe you can become the next wise man who cares about the next seven roads!

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